WARRINGAH ECONOMIC DEVELOPMENT PLAN...economic development-related strengths including a stable,...

warringah.nsw.gov.au

WARRINGAH ECONOMIC DEVELOPMENT PLAN

2 Warringah Economic Development Plan

CONTENTS1. A Message from the General Manager

2. Purpose of the Economic Development Plan

3. Council’s Role in Economic Development

4. Data Snapshot – Warringah and the SHOROC Region

5. Background - NSW Policy Context

TheAustralianandNSWEconomies

DraftNorth-EastSubregionalStrategy2007

MetropolitanPlanforSydney2036

NSWStatePlan

NSWInnovationStrategy

NSWSectorGrowthPlan

6. Warringah Council and Sydney’s North East Region

SHOROCRegionalEmploymentStudy2008

SHOROC–ShapingOurFuture

7. Economic Development Issues & Opportunities

8. Implementation

Actionareasoffocus

9. Review and Monitoring

10. Acknowledgement of contributors to the Plan

11. References

12. More information contact

Coverphoto:LifestyleWorking,117OldPittwaterRd,

BrookvaleNSW2100

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General Manager’s MessageTheWarringahLGA,partoftheNorthernBeachesareaofSydneyiswellknownforitsvibrantlifestyle,stronglocaleconomy,diversityandstrengthofbusinesseswithlowunemploymentrates.Theareaencompasses153sqkilometres,comprisingbushland,beachesandlagoonsamonghighqualityresidentialareas,traditionalindustrialzonesandmajormanufacturingandretailing.Brookvale–DeeWhy,theregion’sMajorCentreisevolvingasavibrantcivic,culturalandbusinessareafortheregion.

Warringah,alongwithPittwater,ManlyandMosmanCouncilsmakeupthefourCouncilSHOROCregion.Warringahhasthelargestlocaleconomywithsignificanteconomicdevelopment-relatedstrengthsincludingastable,highlyskilledandeducatedworkforceandanincreasinglydiverseeconomicbase,supportinginnovativemicro,smalltomediumandsomelargergloballycompetitivebusinesses.

Futurechallengesrelatetotheprovisionoflocaljobstomatchbusinessexpansionneeds.Thereisalsoanurgentneedfornewhealthandtransport–relatedinfrastructureinvestmenttosupporttheoveralleconomicdevelopmentoftheregion.

WarringahCouncilviewseconomicdevelopmentasahighpriorityandthroughthePlanitwillimplementarangeofaction–basedlocalandregionalbusinessactivitiesandpartneredinitiatives,overafouryeartimetable.

TheCounciliscommittedtoreducingobstaclesandprogressingactionsthatmaximiseopportunitiesforeconomicdevelopmenttostrengthenexistingandnewbusinessandgeneratejobsgrowth.CollaborativeCouncilinitiativesthatseektoimprovebusinessperformance,encouragepartnershipswithkeystakeholders,connectandpromotenetworkscanopenupexcitingopportunitiesthatattractnewinvestment,growbusiness,profiletheregionanddrivetheeconomy.

TheimplementationoftheWarringahEconomicDevelopmentPlanalsoreliesonbuildingstrongerrelationshipsbetweentheSHOROCCouncilsandotherkeygovernmentagenciescontributingtoandsupportingtheregion’scompetitivestrengthsandSydney’sfuture.

WarringahCouncilwelcomesyourinvolvementintheimplementationofthisPlan.

RikHart,GeneralManager


2. Purpose of the Economic Development Plan ThemainpurposeoftheWarringahEconomicDevelopmentPlan,istoprovideapositiveframeworkanddirectiontoguide,supportandhelppromotesustainableeconomicdevelopmentinWarringah.FourkeyeconomicdevelopmentthemesthatsupportthePlan’sstrategicactionswereidentifiedintheengagementphasehavebeenendorsedbyCouncilandbusinesscommunity.

Thepriority,stagingandimplementationofactionstohelpbusinessgrowanddevelopwilllinktoCouncil’sannualbudgetcycleandidentifyarangeofstakeholderinvolvement.ThefocusfortheeconomicdevelopmentinitiativesistheLocalGovernmentAreaofWarringah.Importantly,someofthelocalactionsinfluencestakeholderinitiativesacrosstheSHOROCregionandthePlanisdesignedtoinformandintegrateregionallywiththedirectionofSHOROC’sstrategicroadmap-‘ShapingOurFuture’.

ThisEconomicDevelopmentPlanisastrategictoolwithaimstoachievethefollowingobjectives:

•Createanenvironmentthatisconducivetobusinessinvestmentandindustrydevelopmentandattraction;

•Demonstrateconnectionstoothermajorrelevantlocal,regionalandNSWStateplans;

•Enhancetheregion’scompetitiveadvantagesasabusinesslocation;

•Encouragesustainableandinnovativebusinesspractices;

•Helptoensurethatinfrastructureprovisionmeetsbusinessneeds;

•Supportpartnerships,businessnetworksandcollaboration;

•Influencethebusiness–relatedpromotion,marketingandbrandingactivitiesofthelocalareaandregion;

“The direction for

SHOROC is to continue

to be a sustainable and

liveable region making a

significant contribution to

enable Sydney to continue

to grow and be a world

class place to live and

work”.

Future Directions 2010.

5

•Facilitateeconomicdevelopmentinitiativestocreateincreasedcommunityawareness,growemployment,supporttrainingandstrengthenourskillsbase;

•Supportcontinuedself-containmentofemploymentopportunities.

AsuccessfulcommunityengagementprocesshelpedsetthestrategicframeworkforthePlan,definingthedirectionthroughidentifyingfourkeythemeswhichreflectoveralllocalbusinessneeds,opportunitiesandissuesinwhatisa‘newspace’ofeconomicdevelopmentforCouncil.ImplementingtheactionsbaseduponthesethemesisthenextstepinthePlan’simplementationphase.

Thefollowingfourthemescreateaframeworkanddirectionforeconomicdevelopmentuntil2016:

Warringah Economic Development Plan - Four Themes

Theme One

• Growing Employment Opportunities

Developingastronglocaleconomywhichpromotesenterpriseandinnovation,buildsaskilledandeducatedworkforceandcontributestoahighqualityoflifeforthecommunity

Theme Two

• Council providing Information, Support & Advice

Councilwillprovidesupporttoincreasebusinessengagementandawarenessofthecontributionofbusiness,buildbusinesscapabilityandpromote,strengthenandprofilethearea’scompetitiveness

Theme Three

• Advocacy for local and regional initiatives

Recognisingtheimportanceofthelocalandregionaleconomiesassociatedwithdecisionsandprojectssuchastransport,jobsandinfrastructure,whichsupportsustainableeconomicdevelopment

Theme Four

• Connectivity, engagement and communication

Initiatingandfosteringbusinessnetworks,partnershipsandothermechanismstoconnect,promoteandgrowbusiness


Councilwillseekongoingassistanceandstrategicadvicefrombusiness,stakeholderagenciesandinterestgroupsaspartofimplementation,reviewingthePlanandmonitoringactionprogressandoutcomes.

WarringahCouncilhasagrowingsmalltomediumbusinesssector(SME)whichprovidesover45,000jobs(fullandparttime).Council,togetherwithitsbusinessstakeholdersiscommittedtoplayingamajorroleinidentifyingandaddressingthechallenges,aswellaspromotingandfacilitatingopportunitiesforeconomicdevelopmentinthearea.DevelopingandpromotingagreaterawarenessofCouncil’seconomicdevelopmentsupportroleisamajorstepinthesuccessfulimplementationofactions,aspartofthisfirstEconomicDevelopmentPlan.

Whileprivateenterpriseistheprimarydriverofeconomicgrowth,itisLocalGovernmentthatcanmakeanimportantcontributionasapromoter,facilitatorandcoordinatoroflocalandregionaleconomicdevelopmentactivities.Effectivelocalgovernmentparticipationisvitaltothesuccessoflocalandotherlevelsofeconomicdevelopmentplanning.

WarringahCouncilhasbeensuccessfulinattractingcollaborativesupportfromtheNSWGovernmentTradeandInvestment,RegionalInfrastructure&Servicesandexistinglocalbusinessnetworks.Since2010,Councilhasbeenabletoofferqualitypartneredmentoringprogramsthathaveleveragedfinancialsupportforqualityspeakers,seminars,businessinformationandworkshoppingprogramsthatarebeinghostedontheNorthernBeachesincluding–

-ManufacturingWeek

-MicroBizWeek

-SmallBusinessSeptember

-ClusterGrants

-MentoringPrograms

Warringah and other

SHOROC Councils are close

to the Global Economic

Corridor extending from

the airport through to

Macquarie Park, and over

the longer term towards

Parramatta. This corridor

contains around 40 per

cent of Sydney’s jobs and

is a powerhouse of the

Australian economy. The

success of Sydney’s other

cities and centres rely on

the continuing strength of

activity in Global Sydney

and this economic corridor.

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ThelocalChambersandotherkeylocalbusinessnetworkshaveenthusiasticallyinvolvedtheirmembershipsinthevariousseminarsandprogramssuchasthoseidentifiedabove.

ThepurposeoftheEconomicDevelopmentPlanisalsotounderstandandhighlighttheimportanceofthesmallandmediumbusinesscontributiontotheLGAandtotheirroleinbuildingstrong,vibrantcommunities,sothatourbusinessesgrowandremaincompetitiveinmetropolitan,nationalandglobalmarkets.TheimplementationofthestrategicactioninitiativesthroughthePlanwillalsohelptofacilitatethedevelopmentofsustainablebusinesspracticesandincreasedbusinessengagementwillcontributetoimprovedbusinessperformance,businessexcellenceandbuildingregionalprofilefortheNorthernBeachesandtheGlobalCityofSydney.

Makingiteasiertodobusinesslocallyandinthesubregionisanecessity,asithelpstoattractinvestmentandprovidenewemployment-generatingopportunities.Councilcandothisthrough:itssupportofbusinessexcellenceandbyfosteringabusiness-friendlyorganisationalcultureandhighlevelsofcustomerservice;throughqualitydecisionmakingonplanning,regulationanddevelopmentofthebuiltenvironment.

ThesuccessofthePlanwillbefoundedontheongoingengagement,effectivepartnershipsandcollaborativerelationshipswithlocalbusiness,chambers,governmentandnon-governmentorganisations,SHOROC,industrystakeholdersandserviceproviders.MaintainingeconomicsustainabilityandmeetingStateGovernmentjobtargetswillalsobeessential,inanenvironmentofincreasinglylimitedsupplyoflocalemploymentlands,skillstomatchgrowingbusinesssectorsandotherinfrastructureintheNESubregionofSydney.


3. Council’s Role in Economic DevelopmentWarringah Strategic Community Plan 2010

TheWarringahEconomicDevelopmentPlanhasbeenpreparedundertheumbrellaofthenew2009StateGovernmentreportingregimethatintegratesbroad,economic,social,cultural,politicalandenvironmentalissuesthatdefinecommunitiesinNewSouthWales.

In2009,Councilbeganastrategicplanningprocesstoupdatethecomprehensive,“LivingWarringah-InFocus”reportwhichwaspreparedin2005endorsingCouncil’scommitmenttotheprinciplesofEcologicallySustainableDevelopment(ESD).

Council’sobjectivewiththenew2010StrategicCommunityPlanandBudget2010-2020processwastopreserveWarringah’slong-termsustainabilityandimproveresidents’qualityoflifebyensuringarigorousandintegratedbudgetandservicedeliveryplanthatisascommunity-focusedasitisbusiness-critical.

TheWarringahStrategicCommunityPlan2010comprises:

•A10yearplusCommunityStrategicPlan

•AfouryearDeliveryProgramforeachservicearea

•A1yearOperationalPlanandBudget.

Outlook – “We remain

an effective, efficient and

innovative organisation

with an unwavering

purpose – serving

Warringah and our

community. We are well

positioned and have

implemented a more

holistic and integrated

approachtoplanningand

reportingwhichputsusat

theforefrontofCouncilsin

NSW”.WarringahCouncil

StrategicCommunityPlan

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TheWarringahStrategicCommunityPlan2010providesa‘bigpicture’10yearstrategicvisionfortheareawiththeCorporateVision,Mission,astatementofvaluesandstrategiccommunitykeyoutcomesanddirectionsforcounciltoachieve.ThePlanincludesadetailedviewofservices,projectsandactivitiestobedeliveredoverthenextfouryearsandprovidesgreaterdetailinaoneyearOperationalPlanandBudget.YearlyactionswillbedeterminedbydeliveryprogramandbudgetandtheannualreviewofdataandtheeconomicdevelopmentissuesandopportunitiesinthePlan.CouncilpreparedthePlanonbehalfofthebusinesscommunityandotherstakeholdergroupsandpartners.

ThenewintegratedPlanningandReportingFrameworkforNSWLocalGovernmentaimsto:

•Improveintegrationofvariousstatutoryplanningandreportingprocessesundertakenbycouncils;

•Strengthencouncils’strategicfocus;

•Streamlinereportingprocesses.

Warringah’s2010CommunityStrategicPlandetailshowCouncilwillachievetheaimsaboveoverfiveStrategicCommunityoutcomeareas,eachwiththeirownstrategiesandgoals:

• Living Environment

• Living Communities

• Living Spaces

• Living Enterprises

• Living Organisation

TheEconomicDevelopmentPlanprocesssuccessfullyintegrateswithCouncil’snewreportingframeworkwhichisbuiltaround–‘creatingasustainablefuture’.LongtermsustainabilityforCouncilisdefinedasbalancingthesocial,environmentalandcivicleadershipneedsofthecommunity.

Economicdevelopmentisincludedasoneofthekeyfocusareasofthe‘LivingEnterprises’outcomeandhasthecleardirectionto–shapingthefutureofWarringahandcontributingtoCouncil’sVisionforthefuturewhichis–“avibrant,growingandhealthycommunityofferinglifestylechoices”.

TherearethreeGoalsfor‘LivingEnterprises’whichinfluenceeconomicdevelopmentintheareaandaredescribedas:

•Sustainingastronglocaleconomythatprovidesemploymentandtrainingopportunities

•Balancingtheeconomicbenefitsofvisitorsandtheimpactonlocalresourcesandthecommunity

•Wellmanagedbusinessinfrastructuretosupportathrivinglocaleconomy.

TheintegratedplanningandreportingframeworkforlocalcommunitiesinNewSouthWalesdoesnotexistinisolationandimportantly‘economicdevelopment’hasasignificantstrategicroletohelpinfluenceandshapethefutureoftheState.

Theframeworksupportsconnectivityoflanduseandinfrastructureplanningwhichproducessocial,environmentalandeconomicoutcomesforthecommunity.ItisthroughtheStrategicCommunityPlan,economicdevelopmentconsiderationsandCouncils’widerstatutorylocalenvironmentalplanninganddevelopmentcontrolrolesprovideguidancetoinvestorsandbusinessesonwhatdevelopmentispermissible.OthercurrentkeystrategicdocumentsthatwillhelptoguideactivitiesinWarringahincludetheSustainabilityStrategy2011andSocialPlan2010.


TheNorthernBeacheswashistoricallybuiltuponitsnaturalresources.However,todaythedominantbusinesssectorsintheNEsubregionare:professional,scientificandtechnicalservices,retail,andhealthcareandsocialassistance,construction.TheSHOROCCouncilswillcontinuetosupportthedevelopmentandgrowthinthesesectors,toincreasevalue,meettheexpectedjobincreases(upto30,000overthenext20years)andoverallGrossRegionalProduct(GRP).

WarringahandtheNEsubregionfaceanumberofotherchallengestoo,includingclimatechange,highsandlowsintheinternationaleconomiccycle,demographicshiftsandanagingpopulationimpactingthelabourmarketandservicesprovisionlocally.TheEconomicDevelopmentPlanproactivelyrespondstotheseissuesandwilloverthetimeofthePlanturnthechallengesintoopportunitiesfortheeconomyby,forexample:

•Supportingthegrowthofbusinesshubsandclusterswhileattractinggreenandinnovativecleanandhightechbusinesses

•Helpingtoretainandpromotekeyjobskillsectors,suchashealthandeducationservices,throughCouncilandothergovernmentsupportededucationandtrainingtoincreasethelevelsanddiversityofemploymentopportunities

•Supportinginwardinvestment,localbusinessandjobsgrowthandpromotingbusinessbestpractice

•Progressingcollaborativeeconomicdevelopmentprograms,supportinformationandreferralsbetweenalllevelsofgovernment,businessandthewidercommunity

Economic development is

well known in the national

and international research

as having a positive link

to creating jobs, economic

prosperity, a vibrant city

and quality of life for

individuals, residents and

the business community.

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•Supportingbranding,marketing,promotionandsponsorshipofbusinessactivitiesintheMajorCentre(Brookvale-DeeWhy),theproposedpotentialSpecialistCentreatFrenchsForestandthroughoutselectedkeyvillagecentres,aspartoftheNEsubregion’shierarchyofcentres

•Supportinglanduseplanningthatinformsqualityurbandesignoutcomesforthepublicdomain,toupgradeandenhancevisuallyattractivecentresthatunderpinlocalandregionalbusinessgrowthandcreategreatplacestolive,workandinvest

•Participatingandsupportingregionaleconomicdevelopmentplanninginitiatives.

TheEconomicDevelopmentPlanhasawiderdefinitionof”economicdevelopment’’thatwasdevelopedintheengagementprocessandwhichbuildsontheearlierLivingEnterprisesgoals.ThefollowingobjectiveshavebeenincludedinthedeliveryofthePlan’sactionstoincreasethelevelofinformationandbusinesssupportservicesreferrals:

• Building up the economic capacity of the local area to improve its economic future and quality of life for all

• A process by which public, business and non-governmental sector partners work collaboratively to create better conditions for economic growth and employment generation

• Measurements by improvements in for example, employment, education and training, health, culture and community well-being

• Includes reference to sustainability and links to a visually appealing people environment and Council’s strategic land use planning framework.

ThePlanmakesspecificreferencestoandsetsthebigpicturerelatingtokeyregional,NSWStatepolicies,plansanddirectionswhichwillhelpinformandshapethefutureofWarringah’seconomyintheNESubregionofSydney.ThisintegrationwithotherlevelsofgovernmentpolicyhelpssupportandcreatesawiderawarenessofWarringah’sandtheregions’existingandfutureeconomicdevelopmentstrengthsandbusinesscapabilities.

Council’seconomicdevelopmentroleisalsosignificantaspartofidentifiedkeylocaleconomicdevelopmentissues,challengesandopportunitiesinthewiderNSWstrategiceconomicdevelopmentframework.Businesstrendsareinfluencedby,forexample,populationgrowth,ourspecialistoccupationsprofile,educationallevelsandworkforceskills,allofwhichmakeasignificantcontributiontobusinessandemploymentgrowthlocally,regionallyandnationally.

Warringahbusinessesintheregionaleconomiccontexthavearoleinfosteringinnovationandnurturingideasandtechnology,talentandcreativeenterprises.Advocatingandbuildingonlinksbetweentertiaryinstitutionsandresearchorganisations,aswellastheindividualsandbusinesseswhocantranslateproducts,servicesandprocessesintocommercialopportunitiesisthewaytonurtureaninnovationsysteminthecommunity.


4. Data Snapshot – Warringah and the SHOROC Region Warringah and SHOROC Region Economic and Demographic Profile snap shot

WarringahCouncilislocatedonSydney’sNorthernBeachesbetween10and27kilometresfromtheSydneyCBD.TheareaisboundedbyPittwaterCounciltothenorth,theTasmanSeaintheeast,ManlyCouncilareaandMiddleHarbourinthesouthandtheKu-ring-gaiCouncilareainthewest.Warringahencompassesatotallandareaof153squarekilometres.

TheWarringahCouncilareaincludesthesuburbsandrurallocalitiesofAllambieHeights,BeaconHill,Belrose,Brookvale,Collaroy,CottagePoint,Cromer,CurlCurl,Davidson,DeeWhy,DuffysForest,Forestville,FrenchsForest,Freshwater,Ingleside(part),KillarneyHeights,ManlyVale,Narrabeen,Narraweena,NorthBalgowlah,NorthCurlCurl,NorthManly,OxfordFalls,Queenscliff,TerreyHillsandWheelerHeights.

WarringahispartoftheSHOROCregionwhichprovidesmorethan500hectaresofemploymentlands,withover33,000registeredbusinesseswithfuturebusinessgrowthanddevelopmenttiedcloselytoexistingtransportcorridors,whileensuringprotectionofthenaturalenvironment.

Retainingexistinglevelsofself–sufficiencyandsupportinghighlevelsofcontainmentinthefuturewillbenefitWarringahandtheregion.Newdevelopmentthatsupportsvibrant,sustainablecommunitiesforlivingandworkingalsostimulatelocaleconomicdevelopmentandjobsgrowth.HighcontainmentlevelsforWarringahandSHOROCresidentsarealsosupportedbygreatertakeupofhome-basedemploymentandthegrowthoftelecommutingwhichcanhelpreducetraveltimesandroadcongestionlocallyandregionally.

Business Size and Turnover

Over85percentofregisteredbusinessesintheSHOROCregion,asat2009areclassifiedmicroandsmallbusinesseswhichemploybetweeneithernoneorupto4employees.ThisratioiscomparabletotheSydneyStatisticalDivisionasdepictedbelow.

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Gross Regional Product

WarringahaspartoftheNorthEastRegionofSydney,alongwithManlyandPittwaterCouncils,isdeterminedbythebroadergeographicareaestablishedbySydney’sMetropolitanPlan2036.Thethreecouncils,includingMosmanCouncilareaffluentareas,wheretheresidents’incomesandothermeasuresofsocio-economicprosperityfallwellabovethenationalandSydneyaverages.TheyarealsorelativelygeographicallyisolatedfromtherestofSydney(Pittwaterinparticular),resultinginamoreself-containedeconomythanmanypartsofMetropolitanSydney.

TheSHOROCeconomyin2010wasworth$13.0billion,orabout5%ofSydney’sGrossRegionalProduct.

FortheWarringahLGA,over83percentofthe15,857businesses,asatJune2009hadaturnoverbetween$0and$500,000,whichisalsocomparabletotheSydneyStatisticalDivisionresultsbelow:

Australian Business RegisterCountofregisteredbusinessesbyestimatedannualturnover,June2009Warringahpreparedby.id(informeddecisions)usingdatasuppliedbytheAustralianBureauofStatistics.

Employmentsize WarringahNo. Warringah% SydneySD%

Zerotolessthan$25k 2,461 15.5% 16.7%

$25ktolessthan$50k 1,900 12.0% 12.6%

$50ktolessthan$75K 1,678 10.6% 9.7%

$75ktolessthan$100k 1,436 9.1% 8.2%

$100ktolessthan$150k 1,686 10.6% 9.6%

$150ktolessthan$200k 1,119 7.1% 6.6%

$200ktolessthan$500k 2,841 17.9% 17.6%

$500ktolessthan$1m 1,162 7.3% 7.8%

$1mtolessthan$2m 713 4.5% 4.7%

$2mtolessthan$5m 508 3.2% 3.5%

$5mtolessthan$10m 176 1.1% 1.4%

$10mtolessthan$20m 102 0.6% 0.8%

$20mtolessthan$50m 48 0.3% 0.5%

$50mtolessthan$200m 27 0.2% 0.2%

$200mormore - 0.0% 0.1%

Total 15,857 100.0% 100.0%

Australian Business Register

Countofregisteredbusinessesbyemploymentsize,June2009preparedby.id(informeddecisions)usingdatasuppliedbytheAustralianBureauofStatistics.

Employmentsize WarringahNo. Warringah% SydneySD%

Noemployees 9,146 57.7% 58.8%

1to4 4,563 28.8% 27.1%

5to19 1,545 9.7% 10.2%

20to49 399 2.5% 2.6%

50to99 111 0.7% 0.8%

100to199 54 0.3% 0.3%

200ormore 39 0.2% 0.2%

Total 15,857 100.0% 100.0%


Business Employment Trends

NewNationalInstituteofEconomicandIndustryResearch(NIEIR)dataforSHOROC’sestimatedemploymentin2010identifiesthattheregionwasdominatedbythreepopularindustrysectors:

-Construction(15.3percent)

-RetailTrade(13.8percent)

-Professional,Scientific&TechnicalServices(10.5percent)

Combinedthesethreesectorsemployedanestimated41,372peopleintotal,or40percentoflocaljobs.

FinancialyearendingJune2010 FinancialyearendingJune2006 Change

Industrysector(2006ANZSIC) Jobs(number)

%oftotal

SydneySD%

Jobs(number)

%oftotal

SydneySD%

2006to2010

Agriculture,ForestryandFishing 383 0.4 0.6 355 0.4 0.5 27

Mining 90 0.1 0.3 45 0.0 0.2 45

Manufacturing 6,834 6.5 10.1 8,282 8.2 9.7 -1,447

Electricity,Gas,WaterandWasteServices 636 0.6 1.0 546 0.5 0.8 89

Construction 15,964 15.3 8.7 11,778 11.6 8.1 4,186

WholesaleTrade 6,166 5.9 4.7 7,149 7.1 5.1 -983

RetailTrade 14,452 13.8 10.1 14,410 14.2 10.7 42

AccommodationandFoodServices 6,308 6.0 6.9 8,253 8.2 6.5 -1,945

Transport,PostalandWarehousing 1,931 1.8 6.1 1,993 2.0 5.8 -61

InformationMediaandTelecommunications

2,506 2.4 3.0 2,175 2.2 3.5 330

FinancialandInsuranceServices 2,284 2.2 6.3 2,711 2.7 6.6 -426

Rental,HiringandRealEstateServices 3,281 3.1 1.8 2,551 2.5 1.9 729

Professional,ScientificandTechnicalServices

10,956 10.5 9.4 9,160 9.1 9.4 1,796

AdministrativeandSupportServices 2,875 2.8 3.3 3,267 3.2 3.7 -391

PublicAdministrationandSafety 3,561 3.4 5.5 3,389 3.4 5.6 172

EducationandTraining 6,430 6.2 6.5 7,071 7.0 6.8 -641

HealthCareandSocialAssistance 8,705 8.3 10.1 10,403 10.3 9.5 -1,698

ArtsandRecreationServices 2,388 2.3 1.7 2,048 2.0 1.6 339

OtherServices 8,753 8.4 4.1 5,536 5.5 4.1 3,216

Total industries 104,513 100.0 100.0 101,132 100.0 100.0 3,380

Source:NationalInstituteofEconomicandIndustryResearch(NIEIR)©2011

PleasenotethatNIEIRmodelledestimatesaresubjecttochangeandreviewforthemostrecenttwofinancialyears.

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Someofthekeytrendestimatesinjobsectorchangesbetween2006–2010areasfollows:

-TheincreaseofConstructionjobsoverretailjobsgrowthtoalmostequalnumbersofjobs(Construction,15,964jobs2010/Retail14,452jobs2010)

-TherisinglevelsofjobsintheProfessional,ScientificandTechnicalServicesareawithalmost1,800newjobscreatedbetween2006–2010

-ThelossofHealthCareandSocialAssistancejobsofaround10percent,(1,698jobs)followingcloselythedropfortheSydneySDof9.5percentforthissameperiod

-ThelossofEducationandTrainingjobsovertheperiod,down641jobsfortheSHOROCregion

-ThetotalincreaseofjobsintheSHOROCregionincreasingby3,380to104,513jobsin2010.

AcomparisonofchangesinemploymentbetweenindustrysectorsforSHOROC,2001–2006belowrevealsthedominanttrendofagradualdeclineoftraditionalmanufacturingamongsttheSHOROCCouncils,withalossofovermorethan1,500jobs.

ThemanufacturingbusinesssectormovementfurtherwestinSydneytocheaper,largerlandpackagesandgreatertransportinfrastructureinvolvingsimplerdistributionlogisticsisacleartrend.TheincreaseofemploymentinhealthandcommunityservicesareasreflectsthedemandsofanageingSHOROCpopulationandexistingstrengthsassociatedwiththehospitalsandalliedhealthcareservices.

Occupations

ThethreemostpopularoccupationsheldbytheresidentpopulationintheWarringahCouncilareain2006weregenerallywhitecollarjobareasforthefollowingoccupationcategories:

• Professionals (16,848 persons or 24.6 per cent)

• Clerical and Administrative Workers (11,411 persons or 16.7 per cent)

• Managers (10,572 persons or 15.4 per cent).

Combinedthesethreeoccupationsaccountedfor38,831people,atotalor56.7percentoftheemployedresidentpopulation.Bycomparison,theSydneyStatisticalDivisionemployed23.7percentasProfessionals;16.7percentasClericalandAdministrativeWorkers;and13.2percentasManagers.

Change in Occupation of workers, 2001‐2006

‐600 ‐400 ‐200 ‐ 200 400 600 800 1,000

Managers and Administrators

Professionals

Associate Professionals

Tradespersons and Related Workers

Advanced Clerical and Service Workers

Intermediate Clerical, Sales and ServiceWorkers

Intermediate Production and TransportWorkers

Elementary Clerical, Sales and ServiceWorkers

Labourers and Related Workers

Not Stated/Inadequately Described


Occupation, 2006

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Managers

Professionals

Technicians and Trades Workers

Community and Personal Service Workers

Clerical and Administrative Workers

Sales Workers

Machinery Operators And Drivers

Labourers


Warringah

SHOROC

Sydney SD

ThesamecomparisonofOccupationsbetweenWarringah,SHOROCandSydneyshowshigherlevelsofProfessionals,TechniciansandTradesWorkersandCommunityandPersonalServiceWorkersinSHOROCthanWarringah.FortheLabourersoccupationcategory,Warringah,SHOROCandSydneydisplaysimilarpercentagesofaround7.5percent.

Between2001and2006,thechangeinOccupationofworkersforWarringahshowsmajorincreasesinProfessionalsandIntermediateClerical,SalesandServiceworkerswithadeclineofover400inchangeofoccupationforAdvancedSalesandServiceworkers.

Self containment in SHOROC and Warringah

Self-containmentmeasurestheproportionoftheworkforcewhoresideinthesamelocalgovernmentareaastheyworkandindicateswhetherworkersneedtotravelsignificantdistancestowork,orcanlivenearwork.IfemploymentlandsweretodecreaseinfuturetherateofresidentsworkingoutsideoftheLGAwillpotentiallyincreaseanditwouldbedifficultforCounciltoachieveexistingdesirablehighlevelsofeconomicself-containment.

AreasofresidenceforSHOROCworkforce(allindustries)employedinthelocalarea2006(ANZSIC1993-Timeseriesindustryclassification)showsthecontainmenttrendwithveryhighnumbersofSHOROCresidentslivingandworkinginthisregionin2006was62,758or78.2percent.TheCityofRydeandSydneyCitywererecorded,atthissametimeasthetwolocalareaswiththeleastworkersresidinglocally.

Areasofresidence(a)forAllindustriesworkersinthearea2006

LocalGovernmentArea number %

SHOROCregion 62,758 78.2

Ku-ring-gai(A) 1,951 2.4

Hornsby(A) 1,754 2.2

NorthSydney(A) 1,691 2.1

Willoughby(C) 1,283 1.6

Ryde(C) 876 1.1

Sydney(C) 847 1.1

Otherareas 9,119 11.4

Total people working in the

SHOROC region

80,279

100.0

Change in Occupation of workers, 2001‐2006

‐600 ‐400 ‐200 ‐ 200 400 600 800 1,000

Managers and Administrators

Professionals

Associate Professionals

Tradespersons and Related Workers

Advanced Clerical and Service Workers

Intermediate Clerical, Sales and ServiceWorkers

Intermediate Production and TransportWorkers

Elementary Clerical, Sales and ServiceWorkers

Labourers and Related Workers


17

TheRetailTradesectoraccordingtotheabovecountofpersonsresidentinWarringahandworkinginthissectorin2006displayedthehighestlevelofselfcontainmentat58.9percent,followedbyWholesaleTradewith51.7percent.

TheoveralllevelofselfcontainmentforthenumberofpersonsresidentandworkinginWarringahLGAwas39.7percentwhichisahighfortheSydneyStatisticalDivision.WhereastheElectricity,GasandWaterSuppliessectorofworkersdisplaysthelowestpercentself-containment(20.9percent)withalmosthalfhavingtoworkatadestinationoutsidetheSHOROCregion.

2006CensusofPopulationandHousing

Countofpersonsresidentinselectedareasofworkdestinationbyindustry(ANZSIC)preparedby.id(informeddecisions)usingdatasuppliedbytheAustralianBureauodStatisticsLGAofresidenceselection

WorkDestination

IndustryofEmployment,ANZSIC93*,2006 WorkswithinWarringah

WorksinremainderofSHOROC

Workselsewhere

Workdestinationnotstated

Total %self-containment

2006

Agriculture,ForestryandFishing 98 18 74 4 194 50.5%

Mining 14 - 61 10 85 16.5%

Manufacturing 2,826 656 2,375 197 6,054 46.7%

Electricity,GasandWaterSupply 71 20 244 4 339 20.9%

Construction 1,973 514 2,851 362 5,700 34.6%

WholesaleTrade 2,507 361 1,872 110 4,850 51.7%

RetailTrade 5,631 1,399 2,196 328 9,554 58.9%

Accommodation,cafesandRestaurants 1,292 735 803 144 2,974 43.4%

TransportandStorage 591 127 1,534 96 2,348 25.2%

CommunicationServices 315 35 847 32 1,229 25.6%

FinanceandInsurance 806 258 3,406 80 4,550 17.7%

PropertyandBusinessServices 3,766 793 6,188 211 10,958 34.4%

GovernmentAdministrationandDefence 655 377 1,256 49 2,337 28.0%

Education 1,945 684 1,845 103 4,577 42.5%

HealthandCommunityServices 2,637 1,426 2,392 208 6,663 39.6%

CulturalandRecreationalServices 842 240 1,199 81 2,362 35.6%

PersonalandOtherServices 1,166 453 1,091 90 2,800 41.6%

Non-ClassifiableEconomicUnits 359 70 427 89 945 38.0%

andNotstated 44 12 55 680 791 5.6%

Total 27,538 8,178 30,716 2,878 69,310 39.7%

69,310* Industries in this table use the older, ANZSIC93 classification, which allows comparison between 2001 and 2006 data.


TheeducationandresearchsectorplaysasignificantroleinthelargerNSWeconomy.Educationwasitssecondlargestexportearnerin2009,worth$6.7billion,experiencingafiveyeartrendgrowthof16%perannum.With11universitiesandalargenumberofscientificcentres,NSWhasexcellentresearchcapacityinareasofstrategicimportance,suchascleanenergy,foodproduction,health,environmentalmanagement,manufacturingandICT.

TheSHOROCworkforceforkeyfieldsofqualificationsexceedthelevelsincomparisontothefieldsofqualificationsfortheSydneyStatisticalDivision.FortheSHOROCworkforce,thequalificationsinanumberofareas-ArchitectureandBuilding,Agricultural,EnvironmentalandrelatedStudies,Health,Education,CreativeArts,FoodHospitalityandPersonalServicesexceednumbersintheSydneyStatisticalDivisionworkforceandrepresentalmost20percentoftotalqualifications.

AlmosthalfoftheworkforcepopulationofSHOROCheldeducationalqualificationsandathirdhadnoqualifications,comparedwith43percentand42.8percentrespectivelyfortheSydneyStatisticalDivision.

Education and Qualifications

Educationsectorassetsintheeconomyareacatalystforbusinessdevelopmentandjobgeneration.TheSHOROCregioncanbereferredtoasa‘LearningRegion’duetohighconcentrationofwellperformingstate,selectiveandindependentprimaryandsecondaryschoolsaswellasBrookvaleTAFE,whichoffersawidevarietyoftertiarycoursesandteachesMacquarieUniversityprograms.BuildingstrongpartnershipswitheducationandtrainingprovidershelpsincreasethelocalskillsbaseforWarringahbusinessesandencouragespeopletoliveandlookforemploymentlocally.

TheestablishmentofaNorthernBeachesuniversitywouldgenerateevengreatertertiaryeducationalandbusiness-relatedresourcesforthecommunity,reducingtheneedforhigherskilledgraduatesandsupportoccupationstoleavetheareaforemployment.Giventhealreadylimitedpublictransport,alocalUniversitywouldreducetraveltimeandcostsforstudentsretainnewandprofessionalskillsandsupportlocalbusinessgrowthanddevelopment.Anattractive,“worldclass”internationaluniversitycampuswouldbetheonlySydney-based,standalonefacilityofaninternationallyrenowneduniversitycampus.Ifsuccessfultheuniversitypresencewouldbeafirsttodirectlyserveagrowinglocalpopulationprojectedtorisetoover300,000peopleby2036.

Auniversitywouldalsomakeasubstantialcontributiontolocalandregionalliveability,helptoprofileSydneyasaGlobalCityandstrengthenbusinesslinkstogovernment,industryandthecommunity.Dependingonfacultyspecialisation,thefutureFrenchsForesthospitalwouldhelpencouragetheclusteringoflocalhealth/wellbeing/medicaldevices/researchanddevelopmentbusinessesintheareawhichwouldhavedirectlinkagestotheuniversityashasoccurredatMacquarieUniversity.Workexperienceandstudentinternshipopportunitieswithbusinessandspecialiststaffrecruitmentacrossavarietyofindustrysectorclusters,couldalsobegeneratedtoandbenefitcontainmentwithstudentsandspecialiststafflivingandworkinglocally.

19

ThemajordifferencesbetweenthequalificationsheldbythepopulationinWarringahCouncilareaandtheSydneyStatisticalDivisionin2006were:

•AlargerpercentageofpeoplewithAdvancedDiplomaorDiplomas(11.1percentcomparedto8.1percent),and

•AsmallerpercentageofpeoplewithNoqualifications(37.9percentcomparedto42.8(percent).

ThelargestchangesinthequalificationsofthepopulationinWarringahCouncilareabetween2001and2006wereinthosewith:

•Bachelororhigherdegrees(+4,889persons),and

•Noqualifications(-4,937persons).

Demographics

TheWarringahLGAandtheSHOROCregionarepredominantlyresidentialareas.WarringahandPittwaterLGA’scontainthelargestindustrialareas.Brookvalesupportsthehighestlevelsofbulkygoodspremises,businessandofficespace,warehouseanddistributionspaceandvehicleshowrooms.

ThecurrentforecastpopulationofWarringahis142,441.In2006,thetotalpopulationofWarringahCouncilareawasestimatedat139,159people.TheLGAisexpectedtoexperienceanincreaseofover10,400peopleto149,578by2021,withanaverageannualgrowthrateof0.48percentperannumover15years.In2031,thepopulationoftheWarringahCouncilareaisestimatedtobe154,104,anincreaseof14,945persons(10.74percent)from2006.Thisrepresentsanaverageannualgrowthrateof0.41percent.

Brookvaleisforecasttoshowthegreatestpercentagechangeinpopulationto2021,increasingby25.3percentfrom2006,oranaverageannualgrowthrateof1.2percent.Incontrast,TerreyHills-DuffysForest-CottagePointisforecasttodecreaseby4.7percentby2021.


Internet connection of households - Warringah Council

Typeofinternetconnection(Householdinternetconnection)

WarringahCouncilarea

2006

Enumerateddata number % Sydney

Statistical

Division%

Broadbandconnection 26,761 52.9 45.0

Dial-upconnection 7,673 15.2 16.5

Otherconnection 344 0.7 0.7

Totalinternetconnections 34,778 68.7 62.1

Nointernetconnection 12,624 25.0 29.0

Internetconnectionnotstated 3,193 6.3 8.9

Total households 50,595 100.0 100.0

AnalysisofthetypeofinternetconnectionofhouseholdsinWarringahCouncilareacomparedtotheSydneyStatisticalDivisionshowsthattherewasasmallerproportionofhouseholdswitheithernointernetconnectionoradialupconnection,butalargerproportionofhouseholdswithbroadbandconnectivity.BroadbandinternetconnectionisvitaltotheSHOROCBusinessprofilewithbothhome–based/microbusinessandsmalltomediumbusinessesrequiringfastinternetserviceforbothdomesticandregulardaytodaybusinessuse.

Over60percentofWarringahhouseholdshadinternetconnectionin2006.Thisconnectivityrateispredictedtobemuchhigherforhouseholdsin2011duetoincreasingmicroandhomebasedbusinessgrowth.Overallonly29percentofWarringahhouseholdshadnointernetconnectionoradialupconnection,and52.9percenthadbroadbandconnectivity,comparedwith45.5percentand45percentrespectivelyintheSydneyStatisticalDivision.

Source: New South Wales Statistical Local Area Population Projections, 2006-2036 (Department of Planning 2010)

10000

15000

20000

25000

30000

0

0

0

0

0

2006 2011 2016 2021 2026 2031 2036

Year

Popu

latio

n

Manl yMosm anPittwa terWa rrin ga h

,

,

,

,

,

Source:AustralianBureauofStatistics,CensusofPopulationandHousing,2006,2001,1996,and1991.

PopulationprojectionsfortheSHOROCregionto2036areasfollows:

21

Employment and business profile

Warringahhasthegreatestareaofemploymentgeneratinglandintheregionwithatotaljustover393km2.AsatJune2006Warringahalsohadthegreatestnumberofjobsavailableintheregion(55,600or56percentofallSHOROCjobs).Warringahprovides143haofallcommercialandretaillandsand250haofindustriallands.

ThelargestemploymentlandsareasinWarringahinclude:

• Brookvale Industrial Area 59.2 ha

• Cromer Industrial Area 51.6 ha

• Austlink Business Park 52.1 ha

• Warringah Mall 7.1 ha

Employmentstatus(personsaged15yearsandover)

WarringahCouncilarea

2006 2001Enumerateddata number % Sydney

StatisticalDivision%

number % SydneyStatisticalDivision%

Change2001to2006

Employedfulltime 44,259 62.9 63.0 43,840 63.3 63.5 419

Employedparttime 22,583 32.1 28.9 21,216 30.7 27.5 1,367

Employednotstated 1,638 2.3 2.8 1,757 2.5 2.9 -119

Totalemployed 68,480 97.3 94.7 66,813 96.5 93.9 1,667

Totalunemployed 1,877 2.7 5.3 2,403 3.5 6.1 -526

Totallabourforce 70,357 100.0 100.0 69,216 100.0 100.0 1,141

Totalinlabourforce 70,357 66.0 60.7 69,216 66.6 61.4 1,141

Totalnotinlabourforce 30,502 28.6 31.8 30,555 29.4 33.4 -53

Notstated 5,756 5.4 7.6 4,142 4.0 5.2 1,614

Total 106,615 100.0 100.0 103,913 100.0 100.0 2,702

InrelationtotypesofemploymentgeneratingbusinessesintheWarringahLGA,thetop4in2006were:

• Retail (11,384 or 20 per cent of jobs in Warringah)

• Property and Business Services (7,928 or 14 per cent of jobs in Warringah)

• Manufacturing (7,410 or 13 per cent of jobs in Warringah) and

• Wholesale Trade (5,105 jobs or 9% of jobs in Warringah)

AsaproportionofSHOROCjobs,Warringahprovides72percentofallmanufacturingjobs,73percentofallwholesaletradejobsand68percentofalljobsincommunications.

ItisimportantforCounciltocontinuetorecognisethroughitsplanningprocessestheprovisionandprotectionofemploymentlandstoensurethisfuturediversityofjobopportunitiesforitsresidents.

Source:AustralianBureauofStatistics,CensusofPopulationandHousing,2006,2001,1996,and1991.


ThesizeofWarringahLGAlabourforce(personsagedover15years)in2006was70,357persons;ofwhich22,583wereemployedpart-time(32.1percent)and44,259werefulltimeworkers(62.9percent).AcomparisonoftheemploymentstatusofthepopulationintheWarringahCouncilareain2006comparedtotheSydneyStatisticalDivisionshowsthattherewasalargerproportionofpeopleinemployment,andasmallerproportionunemployed.

Overall,97.3percentofthelabourforcewasemployedand2.7percentwereunemployed(1.8percentofthepopulationaged15+),comparedwith94.7percentand5.3percentrespectivelyfortheSydneyStatisticalDivision.

Between2001and2006,thenumberofpeopleemployedintheWarringahCouncilareashowedanincreaseof1,667personsandthenumberunemployedshowedadecreaseof526persons.

Thelabourforceparticipationratereferstotheproportionofthepopulationover15yearsofagethatwasemployedoractivelylookingforwork.Thelabourforceisafundamentalinputtodomesticproductionanditssizeandcompositionarethereforecrucialfactorsineconomicgrowth.

Self-sufficiency

Self-sufficiencymeasurestheproportionoftheworkforcewhoresideinthesameLocalGovernmentAreaorregionastheywork.Likecontainment,measuresindicatewhetherworkersneedtotravelsignificantdistancestowork,orcanliveneartheirplaceofwork.

Selfsufficiencyislikelytobehigherforregionalareas,lowerinmetropolitanareasandisinfluencedby:

•Thenatureofemploymentopportunitiesversustheskillsandqualificationsofresidents

•Transportoptionsavailableandcommutingtimes

•Relationshipbetweenwagesandsalariesandhousepricesintheareaand

•Thegeographicsizeofthearea.

Nor

ther

n Be

ache

s 20

09, P

hoto

cou

rtes

y of

Ale

x E.

Pro

imos

23

villagesthatissignificantemployer,withconcentrationsofspecialistretailstoresatWarringahMallandWarriewoodShoppingCentre,bulkygoodsatBelroseandManlyValeandnicheretailshopslocatedthroughoutallsmallcentres.

ItisthemicrobusinesssectorthatistheoneofthefastestgrowingintheNSWeconomy,makingup88percentoftheState’ssmallbusinesses.WithintheSHOROC-NorthernBeachesarea,microbusinessesandworkingfromhomehasbeenfoundtobeover50percenthigherthantheSydneyaverage,andsimilartosmalltomediumbusinessestheydisplayagreatdiversityofbusinesssectors.

Thereareanestimated33,000,mainlysmalltomediumbusinessesoperatingintheSHOROCregionacrossarangeofindustrysectors.Thereareonlysmallnumbersoflargebusinessesoperatingeitherlocallyorintheregion.Thelargerrangeofbusinessesincludesmajorcorporatesectorrepresentativecompaniessuchas,Ricoh,Blackmores,GordonandGotchandBeam.

Themajorityofbusinessesintheregionemployupto300employees,displayingspecializationinsectorsasdiverseas:pharmaceuticals,multi-mediaandlightmanufacturing.FortheSHOROCregionitistheretailsectorinallcentresand

LGA of work selection

Industry of Employment (ANZSIC06 classification)Lives within Warringah

Lives in remainder of

SHOROC Lives elsewhere Total% self‐

sufficiencyA Agriculture, Forestry and Fishing 65 15 43 123 52.8%B Mining 12 3 12 27 44.4%C Manufacturing 2,646 864 1,270 4,780 55.4%D Electricity, Gas, Water and Waste Services 158 61 124 343 46.1%E Construction 1,986 385 824 3,195 62.2%F Wholesale Trade 2,411 916 1,717 5,044 47.8%G Retail Trade 4,508 1,320 1,374 7,202 62.6%H Accommodation and Food Services 1,832 433 488 2,753 66.5%I Transport, Postal and Warehousing 708 165 198 1,071 66.1%J Information Media and Telecommunications 509 129 308 946 53.8%K Financial and Insurance Services 811 143 174 1,128 71.9%L Rental, Hiring and Real Estate Services 660 187 105 952 69.3%M Professional, Scientific and Technical Services 2,593 456 807 3,856 67.2%N Administrative and Support Services 876 146 220 1,242 70.5%O Public Administration and Safety 834 290 280 1,404 59.4%P Education and Training 2,137 830 678 3,645 58.6%Q Health Care and Social Assistance 2,583 852 913 4,348 59.4%R Arts and Recreation Services 400 96 102 598 66.9%S Other Services 1,404 327 487 2,218 63.3%Not Stated/Inadequately Described 405 87 178 670 60.4%Total 27,538 7,705 10,302 45,545 60.5%

Usual Residence

2006 Census of Population and HousingCount of persons working in selected areas by area of usual residence, by industry (ANZSIC06)prepared by .id (informed decisions) using data supplied by the Australian Bureau of Statistics


5. Background - The NSW Policy ContextThe Australian and NSW Economies

Atthenationallevel,theAustralianeconomyhasprovenitsresilience,recordingseventeenyearsofuninterruptedgrowthto2007-08,despitetwoglobaldownturns.Macroeconomicpoliciesandstructuralreformsoveralmostthreedecadeshaveincreasedresponsivenesstoshiftsintheglobaleconomyanddeliveredworld’sbestpracticefinancial,legalandpoliticalsystems.

Australiahasbeenoneoftheworld’sbetterperformingcountriesoverthelast12-18months.ThispositionisduetoAustralia’sstrongeconomicgrowthpriortotheGlobalFinancialCrisis(GFC),timelyfiscalandmonetaryresponse,flexibleexchangerateandresilientfinancialsystem.

TheNSWeconomyisthelargestandmostdiverseeconomyinAustralia,contributingaboutonethirdofthenation’s(GDP)GrossDomesticProduct.TheNSWeconomyislargerthanmanynationaleconomiesintheAsiaPacificincludingSingapore,MalaysiaandthePhilippines,and84percentoftheState’sindustryincomeisderivedfromservices.NSWisAustralia’sleadingmanufacturingandservicesState,withthemajorshareoffinanceandinsurance,propertyandbusinessservices,communicationsandmanufacturing.

SydneydisplaysmanyattributeswhichlendsthemetropolitanareaitsGlobalCityidentityhighlightedbytheNSWGovernment.Somemajorcharacteristicsinclude–beingthecorporateandregionalheadquartersformultinationalcompanies;significantfinancialoutput;alivelyculturalsceneandimportanteducationalestablishmentswithalargeandgrowingtourismmarketandadvancedcommunicationssystems.

25

In2008-09,theSydneyRegionhadanestimatedGrossRegionalProduct(GRP)of$257.9billion,representing64.1percentoftheestimatedGrossStateProduct(GSP)forNewSouthWalesandcontributingapproximately20.6percentofAustralia’seconomy.Sydneyisthenationalgatewaytotheglobaleconomy,thefinancialcentreoftheAustralianeconomyandhometotheregionalheadquartersofnumerousmultinationalcorporations.ThestatealsoattractsthelargestshareofprivatebusinessinvestmentinAustralia.In2007-08,almost$46billionor25percentofnationalbusinessinvestmentoccurredintheState.Thisrepresentedgrowthof17percentover2006-07,andmarkedarecordannuallevelofbusinessinvestmentforanystate.

NewSouthWaleshasextensivelinkstointernationalmarkets.In2008-09,theState’sexportsofgoodsandserviceswerevaluedat$60billion,witharoundtwo-thirdsoftheState’smerchandisegoodsexportedtoAsia.ThestatedominatesAustralia’sservicesexportsandprovides41percentofallservicesexportsfromAustraliaandisthenation’slargestexporterofprofessional,financial,computerandotherbusinessservices,aswellasacentreforinternationallearningandbusiness.

NewSouthWalesiswellpositionedtobenefitfromtheliberalisationofbilateralgoodsandservicestrade.AustralianowhasfreetradeagreementswiththeUnitedStates,Thailand,Singapore,Chile,NewZealandandthe10membersoftheAssociationofSouth-EastAsianNations(ASEAN),andiscurrentlynegotiatingandconsideringagreementswithothercountriesincludingJapan,China,Malaysia,Korea,Indonesia,IndiaandtheGulfCooperationCouncil.

Australiawasrankedamongthe10mostattractivedestinationsintheworldforforeigndirectinvestment(FDI)inthelastthreesurveysoftransnationalcorporationsintheWorldInvestmentsProspectsSurveyconductedbytheUnitedNationsConferenceonTradeandDevelopment.

ThetotalstockofforeigninvestmentinAustraliatopped$1.9trillionasatDecember2009.Overthepastfiveyears,theworld’sinvestmentinAustraliahasgrownby65percent,withforeigndirectinvestmentexpandingbyalmost30percent.NewSouthWalesishometo48%ofthetop500companiesinAustralia,reflectingtheState’sadvantagesastheplacetodobusiness.

SydneyisanimportantregionalfinancialhubintheAsiaPacific.TheAustralianSecuritiesExchange,basedinSydney,isthefirstmajormarkettoopeneachdayandisthe13thlargestintheworldbymarketcapitalisation,ortheseventhlargestintermsoffloatorfreelyavailablesharecapital.Australiahasthefourthlargestmanagedinvestmentmarketintheworld,whichhasattractedmanyglobalfundsmanagementcompaniestoSydney.

NSW Key trade facts:

• New South Wales’ exports have grown by an average of 4 per cent every year over the past five years.

• Key drivers of export growth over the last five years were services, manufactures and fuels.

• Services exports increased by 1 per cent to $21 billion in 2009, driven mostly by education and personal-related travel, while professional and management consulting services are now among NSW top 4 exports.

• Growth in exports to Japan - NSW’s top export destination - remains robust, while exports to India, the USA and New Zealand are also growing strongly.

• China is NSW’s biggest two-way trading partner. In 2009-10, bilateral trade with China was valued at $21.6 billion.

• New South Wales has a financially stable economy. In 2009, the Government was awarded triple-A ratings from both Moody’s and Standard and Poor’s.


FoursignificanttrendsthatwilllikelyhaveaneconomicimpactontheNSWeconomyandNEsubregionaleconomicgrowthanddevelopmentto2020andbeyondhavebeenidentifiedinresearchproducedbyNSWGovernmentandAccessEconomics,2010.

Thesetrendsare:

1. Climate change mitigation and adaptation and transition to a low carbon economy

ClimatechangewillcreateopportunitiesandchallengesforNSWindustryoverthenextdecade.Itwillcreateopportunitiesforbusinessesspecialisingincarbonreductiontechnology,consultingservices,researchandtrading.Itwillalsoshiftincentivestowardsrenewableandloweremissionelectricitygeneration.Itwillalsoprovideimpetustoreducegreenhousegasemissionsinallaspectsofbusiness,withavarietyofimplicationsforvariousbusinesssectors.

2. Demand and Competition from emerging economies

ThegrowthofChinaandIndiapresentsopportunitiesfornewbusinessaswellaschallengesfortheNSWeconomyandlocalbusiness.ManybusinesssectorsareexpectedtobenefitfromgrowthinChinaandIndia,suchasminingandrelatedindustries,constructionandutilities.Thegrowthinthesecountries’middleclasseswillcontinuealongwithdemandfornewhighvaluegoodsandservices.ThiswillbeparticularlyimportantforNSWasaserviceeconomy,especiallyinthegrowingexportareasofeducation,healthandprofessionalserviceswhicharealsobusinesssectorsofsignificancelocally.

Therewillbegreatercompetitivepressuresfromtheseinternationaleconomiesastheyincreasinglymovefromproductionoflesscomplexgoodsintohigher–valuemanufacturingandservices.Australia’ssurgingminingsector,drivenbyrapidgrowthinAsiawillalsohavefurthercompetitiveimplicationsforNSW.Highertermsoftradeandexchangerateswillhavenegativeimplicationsfortrade-exposedareas,suchasmanufacturingandtourism.

Australia’s economy,

helped by a once-in-a-

century mining boom,

has fared better than

many other developed

economies in recent

years, but higher interest

rates have hit consumer

confidence and a strong

local dollar encouraged

overseas purchases. Online

shopping continues to

increase transparency and

forced retailers to offer

discounts to bargain-

hunting shoppers.

27

3. Rapid development of the digital economy

TheinformationeconomywillhavebothadirectandindirecteffectonthecompositionoftheNSWeconomy.Thesechangesarebeingbroughtaboutbytherapiddevelopmentofnewproductsandservicesaroundtheglobeincludingtheintroductionofintelligentsystemsinvirtuallyeverypartoftheeconomy.Theroll–outoftheNationalBroadbandNetwork(NBN)providesthepotentialtoextendthesedevelopmentsthroughtheeconomyandsociety.

4. Ageing and growing population

Animplicationofdemographicshiftwilllikelybechangingandincreasingservicerequirements,particularlyinhealth,agedcareandhousing(withincreasedratesofdementiaanddisability).Anageingpopulationwillalsohavedirectimpactsupontheavailabilityandsupplyoflabour;thiswillbereflectedininfluencessuchas,workforcechanges,penetrationoftechnologiesandhowworkitselfismanaged.Arelativelyolderpopulationwillalsohavedifferentconsumptionpatterns,withincreaseddemandforleisure,tourismandfinancialservicesattheexpenseofmoredurableconsumerproductssuchascarsandwhitegoods.Overallpopulationgrowthandthecostofhousingwillhaveimpactsontherequiredstockofdwellingsandrelatedinfrastructure,especiallyinSydney.

In2010,thecharacteristicsofNSW’sfivelargestindustrysectorsbyshareofvaluewereasfollows:

• Financial and insurance services-Sydneyiswellplacedtobuildonitsexistingstrongfinancialservicesreputationandsoundregulatorysystem;

• Construction-economicandpopulationgrowthwillgeneratedemandforhardinfrastructureandnewdwellings,providingopportunitiesforrenewableandsustainabletechnologiesandbuildingmethods;

• Professional, scientific and technical services-highereducationlevelsandservicingemergingAsianeconomiesinaccounting,legalandeducationwillboostgrowth

• Manufacturing-whileitsshareoftheeconomywillfall,itsscalewillgrowthroughdevelopmentofhighlyspecialisedandtechnologicallyadvancedmanufacturers,and;

• Health care and social assistance-alarger,ageingpopulationwilldrivegrowthindemandforcare.

Draft North-East Subregional Strategy 2007

TheDraftNorth-EastSubregionalStrategytranslatesthemajorobjectivesoftheearlierNSWMetropolitanStrategy2005andNSWStatePlantothelocalandregionallevels.

Whenfinalised,thedraftNorthEastSubregionalStrategywillcontinuetoguideland-useplanninguntil2031intheNorthEastSubregion-Manly,PittwaterandWarringahlocalgovernmentareas.WarringahCouncilcoversthelargestlandareacomponentandislocatedstrategicallyinthecentreoftheregion.

ThisDraftStrategysetsthebroaddirectionsforeconomicgrowthandemploymentlandsintheNorthEastandoutlinesobjectivesandactionstosupportemploymentgrowthandprosperity.Atargetof19,500additionaljobswasestablishedfortheSubregionbetween2001and2031withLGAemploymentcapacitytargetsasfollows:

Manly 1,000 additional jobs

Warringah 12,500 additional jobs

Pittwater 6,000 additional jobs

TOTAL 19,500 jobs

TheNSWStateGovernmentagendathroughthesetargetsmanagespopulationandhousinggrowth,withpoliciestoensurethatemploymentlandscomprisingretail,commercialandindustriallandsinthemainurbancentrescanmeetgrowthto2031.


TheNESubregionin2007wasidentifiedwithstrengthsintheretailing,hospitalityandpersonalservicessectorsandcomparedtoSydneytherewasstrongindustryspecialisationin,forexample,sportandrecreation.TheStrategyidentifiesthattheareadependslargelyontheconsumptionbythesubregionalpopulationwhichhasahighlevelofemploymentself–containmentandahigherthanaverageproportionofmicroorandsmallbusinesseswhichhavebeenincreasingto2011.Themainsmalltomediumbusinesssectorsin2007were,propertyandbusinessservices,construction,financeandfinanceandinsuranceandculturalandrecreationalserviceswhichalsoattractedhighskilllevelmicroandhome–basedconsultancies.

Asummaryofthebusiness-relatedobjectiveslistedintheNEStrategyhaverelevancein2011andaresupportedbytheWarringahEconomicDevelopmentPlanandactionareas:

- Support for Industry Clusters and encouragement of emerging businesses,

- Support zoned land for low-cost premises for start-up businesses,

- Skills development and learning city initiatives associated with the future of Brookvale – Dee Why and the role of Brookvale TAFE

- A Northern Beaches hospital and Master Plan for the Frenchs Forest area

- Concept of an Enterprise Corridor for Pittwater Road between Brookvale – Dee Why

- Revitalisation of older industrial areas – Brookvale.

InmoredetailtheDraftNEStrategy2007identifiedthefollowingplanningdirections:

•WarringahMallisanimportantelementofBrookvaleandservesthewholeofthenorthernbeachesforhighendretailandentertainment.Retailfloorspaceisapproximately125,000m2.Currentlyapprovedexpansionplanswillprovideanadditional35,000m2ofretailspacegeneratingarangeofspecialistretailbusinessandemploymentopportunities.TheDCPcontrolscurrentlyprovidearound800jobsforthisarea.

29

•BrookvalewilldevelopintoamoreaccessibleandattractivecentreofemploymentwithanintegratedTAFEcampusandwithpotentialinthemediumtolongtermasacommercialofficeprecincttocaterforthehighlyskilledworkforceinthearea.

•ThemajorityoftheexistingindustrialusesarelikelytoremaininBrookvale.However,projectionssuggestadeclineintraditional,industrial-relatedjobsandanincreaseintheintensityofuseoftheindustriallands.

•Opportunitytoinvestigatemoreintensiveusesofsomeofthisindustriallandinandaroundtheexistingretailandeducationuses,suchascommercialoffices,toensurethatthecentrecanmeettheemploymentneedsofthesubregion.BrookvalewillremaintheretailhubofthesubregionbasedaroundWarringahMall.

•FutureplanningworkforBrookvaleshouldbebasedonsubregionemploymentcapacityforecaststoidentifytheextentofindustriallandrequiredforlocalservicesandanybroaderstrategicindustrialuses.Thiswillthenidentifyifthereistheopportunitytocreatemoreintensiveemploymentgeneratingactivitiesforcommercialandretailuses.

•PittwaterRoadhasthepotentialtogrowasanenterprisecorridor,linkingtheDeeWhyandBrookvalecentres.TheselinksshouldbestrengthenedtoprovidebetterconnectionandintegrationbetweenBrookvaleandDeeWhyThesecorridors,usuallyconsistingoflanduptoablockbackfrombusyroads,generallyhavehighemploymentnumbersacrossacomplexmixofuses,whichprovidesservicestothelocalcommunity.Someoftheseuseswouldincludenurseries,plumbingandbuildingsupplies,retailingandlightindustrial.

•TheexistingTAFEfacilitiesatBrookvaleisimportanteducationinfrastructure,althoughconnectivitywiththeadjoiningcentresremainslimitedowingtothestreetaccessatthebackofWarringahMall.LongtermplanningforBrookvaleshouldlooktostrengthenconnectionsbetweentheTAFE,Mallandanyotheractivitiesinthecentretoprovideanimprovedenvironmentforstudentsandotherusersofthecentre.

•FutureplanningforBrookvale,inthevicinityofBrookvaleParkwillprovidetheopportunitytogiveconsiderationtotheprovisionofnewuses,suchasbusinesssupportservicesthatwillstrengthentheevolvingroleforthemajorcentreandconnectiontotheroleandfunctionsinthearea.

ThefuturechallengeforBrookvale–DeeWhyisthecreationofvibrantcivicandmixeduseandindustrialspacesthatintegrateseamlesslywiththeirurbancontext.Tobesuccessful,recognitionmustincludeanequalfocusonfunctionalityaswellascreatingaplacethepublic,visitorsandbusinesscanenjoyandappreciate.

Metropolitan Plan For Sydney 2036

TheMetropolitanPlan2036drawsonthestrengthsandprinciplesoftwodocuments—2005’sMetropolitanStrategy—CityofCities:APlanforSydney’sFuture,andthe2010MetropolitanTransportPlan:ConnectingtheCityofCities.ItincorporatespublicfeedbackontheMetropolitanTransportPlanandthefirstfive–yearlyreviewoftheMetropolitanStrategytoformasingle,integratedMetropolitanPlanforSydneytotheyear2036.

TheMetropolitanPlan2036supportseconomic,socialandenvironmentalsustainabilitywhichareallprinciplesapplicabletoWarringahandtheregion,toguidemetropolitangrowthanddevelopmentoverthenexttwentyfiveyears.

Themajoreconomicdevelopment–relatedchallengesfacingSydneyandWarringahaspartoftheNERegionare:

•Sydney’spopulationisgrowingfasterthanpreviouslyexpectedandNSWforecastsshowSydney’spopulationisexpectedtogrowby1.7millionpeoplebetween2006and2036to6million.

•Sydney’sgrowthwillrequire760,000morejobs,withhalfinWesternSydneywherethegreatestpopulationgrowthwilloccur.By2036,halfthecity’spopulationwillliveinWesternSydney.


•Long-termlanduseandinfrastructureplanninganddeliverymustbebetterintegratedtoimprovecertaintyforgovernmentagencies,theprivatesectorandthecommunity.Improvedinvestmentdecision-makingtoensuremoreefficientuseofpublicandprivateresourcestosupportcontinuedeconomicgrowth.

•AsAustralia’sglobalcity,Sydneycarriesamajorresponsibilitytoremainstrong,efficientandinternationallycompetitive.Whilehighlyrankedinmostglobalcomparisons,Sydneyhastoadapttochanginginternationalcircumstanceswhileprotectingandbuildingonitsenvironmental,socialandeconomicadvantages.

FouridentifiedtrendsimpactingtheNSWeconomygrowthpathto2036andbeyondinclude:

• Climate change mitigation and adaptation, and transition to a low carbon economy

• Demand and competition from emerging economies

• Rapid development of the digital economy

• Ageing and growing population.

TheMetropolitanPlandescribeseconomicgrowthandcompetitivenessandfocusesontheprivatesectorasthekeyeconomicdriver.Businessmakesdecisionsaboutinvestment,themanufacturingofproducts,servicedelivery,hiringskilledworkers,locationneedsandlogistics.TheavailabilityofservicedemploymentlandsandaccesstopotentialemployeesarecriticaltoWarringahandtheNESubregion’scompetitiveposition.

EvenwiththeintegrationoftransportandlanduseplanningandamuchgreateremphasisonaconnectedandnetworkedcityintheMetropolitanPlan2036,WarringahandtheNEregionstillfaceadditionalcriticalinfrastructurechallenges.Fortransporttherewillbenoadditionaltransportinfrastructureinadditiontothe‘strategicbuscorridors’outlinedinthe2005Strategy.Forhealth,theNorthernBeachesHospitalisreferredtoas‘potential’andFrenchsForestasa‘potentialspecialisedcentre’.

Warringahwillneedtoretainskilledlabourandavoidthelossofskilledemployersmetropolitancentres.TheNSWvisionfor2020isaneconomythatwillbe30percentlargerthantodayanddrivenbygrowthinhighlyskilled,

31

high–value-addedindustries–theNSWindustrybasewillbeinternationallyrecognisedforitsinnovation,productivity,knowledge,intensityandcarbonefficiency.Achievingthisoutcomewillneedtobeajointtaskofgovernmentandtheprivatesector.

ThefollowingemploymenttargetsareidentifiedanditisuptoCounciltodemonstratethatitcanprovidetheplanningplatformtoallowdevelopmenttooccurthatcanaddresstheseemploymentnumbersovertheplanningperiodto2036:

Employment:

•ThetargetjobsnumbersfortheNorthEastregionis23,000to2036(was19,500to2031)

•ThetargetfortheInnerNorthregionis62,000to2036(was54,000to2031)

•ThetargetcapacityforDeeWhy–Brookvalein2036is17,000(2006–2036growthbeing5,000jobs)

NorthEastSubRegion–EmploymentCapacityTargets

BaseEmployment2006(89,000)

LongTermcapacity(112,000)

Employmentgrowth(2006–2036)(+23,000)or26%

NSW State Plan 2010

TheinitialNSWStatePlanadoptedin2006hassincebeenreviewedandrecognisesthattheGovernment’sroleistoprovidepolicyandinfrastructurethatofferanattractiveandcompetitivebusinessenvironment.

Thefollowingnewprioritiesforbusinessandjobsin2010havebeenestablishedandhaverelevancetotheNEsubregionandthethemesoftheWarringahEconomicDevelopmentPlan.

•Increasebusinessinvestmentandsupportjobs

•SupportingBusinessandJobs

•Speedupplanningdecisions

•Driveinnovationtogrowproductivity

•Cutredtape

•MaintainAAARating

•Ensureareliableelectricitysupply

Insupportofthecleverstatehighlightingeducationandtraining,theNSWGovernmentwillcontinuetoinvestinknowledgeandinnovationinNSW,workingwithTAFENSWanduniversities,research,greentechnologiesandbusinesssectorssuchasICT,designandnewmedia.

NSW Innovation Strategy

TheNSWInnovationStrategyprovidestheGovernment’sframeworkforinnovationpolicythroughoutNSWandhasspecialrelevancetoWarringahandtoregionalsustainableeconomicdevelopment.TheStrategyidentifiesthatthereisaneedforgovernmentsandindustrytoworktoachievesustainableeconomicgrowth,increaseproductivityandimprovethecompetitivenessoftheNSWeconomy.

TheInnovationStrategyframeworkhasspecificrelevancetoenhancingbusinessandindustryinnovation,improvingproductivityandincreasingbusinessinvestmentinWarringah.TheWarringahEconomicDevelopmentPlansupportstheInnovationStrategyinthefollowingareas:

Improvinghumancapital

Upgradingknowledgeandinformationinfrastructure

Reducingthecosttobusinessofutilisingscienceandtechnology

Encouragingcapitalallocationtoinvestininnovation

ReducingregulatorybarrierstoinnovativeNSWcompanies

TheNSWGovernmentseestheInnovationStrategyasakeypartofitscommitmenttosupporteconomicgrowththroughoutNSWanditcontainsprincipleswhichhavestrategicrelevancetolocaleconomicdevelopmentactivitiesandbusinesssupportactioninitiativessuchasthoseintheWarringahEconomicDevelopmentPlan.


NSW Business Sector Growth Plan

TheNSWBusinessSectorGrowthPlanlinkstotheSydneyMetropolitanPlan2036andInnovationStrategywithactionsandinitiativesthattheNSWGovernmenttogetherwithIndustrywillundertaketopromoteNSW’slong–termeconomicgrowth.TheBusinessSectorGrowthPlanwascreatedinclosepartnershipbetweenbusinessleadersandtheNSWGovernment.

OfrelevancetoWarringahandtheNESubregionalbusinessthisNSWPlanlistssomekeyfeaturesoftheNSWeconomyin2020willbe:

•Servicesindustrieswillaccountforapproximately85%ofindustryoutput.GrowthinemergingeconomieslikeIndiaandChinawillfuelagrowthinexportsinservices,includingthoseinaccounting,legal,consultancyandeducation

•FinanceandinsuranceserviceswillremainthelargestindustrysectorwithinNSW,basedontheState’scompetitiveadvantagesofahighlyeducatedmultinationalpopulationandSydney’spositionasAustralia’s’globalcity’

•HealthandagedcareserviceswillcontinuetogrowwithintheNSWeconomy,drivenbyincreasingcomplexity,anageingpopulationandlocalinnovation

•Themanufacturingsectorwillbecomemoregloballycompetitiveandmoretechnicallyadvanced,and

•Theconstructionindustry’sshareoftheeconomywillgrowwithincreasedinfrastructurerequirementsanddemandfornewdwellings.InordertocapitaliseonsignificantopportunitiesandtrendsidentifiedthroughtheAccessEconomicsTheNSWEconomyin2020—AForesightingStudy,theNSWeconomywillalsoneedtobetechnologicallyadvanced,highlyinnovativeandcreative,leadinginlowcarbonapproachesandgloballycompetitive.

“The NSW economy will

continue to be the largest

economy in Australia and

a significant economy

in its own right within

the rapidly growing

Asia–Pacific region. The

NSW economy will be

more productive, driven

by the strength of its

service based economy,

particularly knowledge

intensive business

services, a rising level of

skills in the workforce,

our engagement with

the global economy and

increases in innovation

and technology application

across the economy”.

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6. Warringah Council and Sydney’s North East RegionThe SHOROC Regional Employment Study 2008

Thestudywaspreparedonthebasisofeconomic,socialandenvironmentaltrendsto2031thatmayinfluenceemployment.AvarietyofrecommendedstrategiesandprinciplesaredescribedthatsupportsustainableemploymentandbusinessgrowthforWarringahandtheregion.AllfourSHOROClocalgovernmentareashaveindividualstrengthsandattributeswhichshouldbebuilton,butitisthroughregionalcollaborationoftheCouncils’workingtogetherthatkeyregionalobjectivesandstrategies,alsosupportedintheDraftNESubregionalStudycanbeimplemented.

AnewstrategicEmploymentStudyforWarringahissupported,asthereisaneedtoupdatetheemploymentlandscapabilityinallcentreslocallyandregionally,takingintoconsiderationoutcomesfromtheWarringahHousingStrategy.TheStateGovernment’sfinalemploymenttargetsfortheNorthEast,aspartofitsstatutoryplanningobligations,includingfutureimpactofjobstobegeneratedfromtheFrenchsForestpotentialspecialisedcentre,willbeofrelevancetotheWarringahEconomicDevelopmentPlan.

Themaintrendstoinfluencefutureemploymentidentifiedinthis2008SHOROCStudyare:

•Demandforretailfloorspacewillincreasesignificantly

•SHOROCresidentsareworkinglongerhoursandthereforeincreasingdemandforoutofhoursretailandserviceprovision.

•Growingdemandforbulkygoodsretailing

•Increaseddemandforhigherspecification,flexiblecommercialunits

•Growingdemandforbusinessparksforco-locationofcommercialandindustrialcomponents

•Manufacturingchangesduetonewtechnologyandincreasedefficiencies

•NeedtorecogniseregionalimportanceofindustriallandinBrookvale

•TheforecastisforindustrialfloorspacedemandtodeclineinWarringahbetween2016and2031

•ThenumberofjobsinManufacturingandConstructionindustrysectorswilldecline,resultinginanetlossofindustrialjobsinWarringahby2031

•AllowhigherordercommercialofficeanddistributionservicesinBrookvaleWest,maintainingBrookvaleEastforarangeofindustrialandurbansupportservices.

Withregardtoprojectionsofchangestodemandandsupplyintheregionto2031,demandforadditionalretailspacewouldresultfrom,notonlypopulationgrowth,buttheaffluenceandmobilityoftheregion.Commercialjobsareprojectedtoincreaserelatingtokeybusinesssectorssuchas,PropertyandBusinessservicesandWarringahLGAwillhavethegreatestgrowthindemand.Industrialfloorspaceisprojectedtopeakby2016andforecastthentogenerallydecline.Futureemploymentgrowthwillbeinfluencedbythecostofhousing,whichwilllikelyimpactessentialworkerswhomayhavetoresideoutsidetheregion.

AnEmploymentStudyforWarringahwouldneedtoaddressinvestmentattractionandmarketingstrategieswhichshouldaddresstheimpactsofforexample,therapidgrowthofwhitecollar,hightechspecialistemploymentatMacquariePark,whichwillincreasinglyattractemployeesfromtheSHOROCregion,unlessnewlocaljobsgrowthcanfilltheskillsdemand.

AreasinWarringahsuchasAustlinkBusinessPark,Cromer,Brookvale–DeeWhyandFrenchsForestandTerreyHillswillinfuturecontinuetoofferemploymentopportunities,especiallyhighlyskilledemploymenttosupportongoingjobscontainmentintheregionreducingtheneedtotravelelsewhere.Thereisalsopotentialtobuildonbusinesssectorswhichtodayincludeclustersof,innovativegreentech,smallnichemanufacturingbusinesses.TheSHOROCRegionalEmploymentStudyadvocatesthataregionalapproachisessentialtopromotesustainableeconomicdevelopmentandsupportlocaljobsgrowth.


The SHOROC Region – “Shaping Our Future”

SHOROC’sroadmap–“ShapingOurFuture”receivedstrongendorsementbyallfourSHOROCCouncilsandwiderbusinesscommunityin2010.Theplandescribesmajordirectionsandinvestmentprioritiesforavibrantandsustainablefuturefortheregion.Foreconomicdevelopmentthemajorissuesandchallengesrevolvearoundmuchneededupgradesinmajorinfrastructure–especiallypublictransportandhealthinvestments.TheclearmessagefortheNSWGovernmentisthatinvestmentisurgentlyneededtogrowemployment,reduceincreasingroadcongestionandenhancetheliveability,sustainabilityandconnectednesstoSydney-thedesignatedGlobalCity.

ShapingOurFuturewasadoptedinSeptember2010,thestrategycallsforinvestmentfromtheNSWStateandCommonwealthGovernments’tofixourtransportandhealthsystemsandenableourcouncilstoensuregrowthissustainableinourregion.Inter-councilworkinggroupshavenowbeenmeetingtoguideimplementationoftherecommendationslinkedcloselytoeachCouncil’s‘CommunityStrategicPlan’tomaintainregionalliveabilityandsustainability.

The SHOROC mayors

collectively refer to the

region as, “a unique area

with a vibrant community

that values our natural

environment and lifestyle

and contributes strongly

to the economy of global

Sydney”. A world-class

business locality, highly

skilled, educated workforce

and quality of life second to

none.

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•TheSHOROCregionhasthepotentialoverthenext25yearstosupportsmalltomediumjobsgrowthtostrengthencontainmentintheregion.Theareacandrawontheregion’shighskillsbase,encouragedbynew,diverseandsustainableemploymentopportunities.Thefinalplanningdecisionforthe‘potential’FrenchsForestSpecialisedCentrehasstilltoberesolvedbyNSWGovernment.However,thelongertermpotentialofthisareatocontinuetoprovideinnovativeandintegratedsolutionstolocatejobs,improvedtransportandhousingtogether,whilereducingtimeandtravelcostsandimprovingamenityissignificant.

•TerreyHills,WarriewoodandInglesidearealsoareaswiththepotentialtoprovidefutureemploymentopportunitiesfortheregion.Theseareasrequireimprovedwest–easttransportlinks.LikeFrenchsForest,priorityStateandFederalGovernmentinvestmentiscriticaltomeettheGovernmentsfuturejobtargets.

ShapingOurFuturesupportsregionalcollaborationtopromoteamorecoordinatedregionalapproachtoeconomicdevelopment.

Shaping Our Future – “The main growth will be focussed

around four key areas as vibrant sustainable centres”

TheWarringahEconomicDevelopmentPlansupportsthefollowingkeydirectionsofSHOROC-ShapingOurFuture:

•GrowthanddevelopmentofDeeWhy–Brookvale.PlanningforthefutureredevelopmentoftheDeeWhyTownCentreisnecessaryforthelongtermlanduseswhichsupport,rejuvenateandre-establishcivicandcommunityfunctionsandreinforceitsstatusastheMajorCentrealongwithBrookvaleinthecentreshierarchyfortheNorthernBeaches.

•FrenchsForestisidentifiedasanewpotential‘SpecialistCentre’withdwellingsandjobgenerationcapacitylinkedtoanewFrenchsForesthospitalandupgradedarterialroadandtunnelinfrastructure.ThisroleforFrenchsForestisidentifiedintheMetropolitanPlan2036andprovidesanopportunitytogrowhighlyskilledemploymentandbuildontheinnovationandcompetitiveadvantagenecessaryforabusinessprecinctassociatedwiththeregions’newhospital/healthservices,retailandresidentiallanduses.


7. Economic Development Issues and OpportunitiesThefollowingeconomicdevelopmentissuesandopportunitiesarehighlightedasbeingpartofthethemeandactionareasoftheWarringahEconomicDevelopmentPlan:

• Micro and Home based businesses

• Employment Centres Hierarchy

• Economic Development Drivers

• Business Clusters – Northern Beaches

• Frenchs Forest Specialised Centre

• National Broadband Network (NBN)

Micro and Home based businesses

Microandhome-basedbusinessesareanimportantsectoroftheAustralianbusinesscommunity,withoveronemillionpeopleoperatingabusinessatorfromhome.Home-basedbusinessisalsooneofthefastestgrowingsectorsintheNSWeconomy,makingup88percentoftheState’ssmallbusinesses.Homebasedbusinessesaresuccessfulinallowingsmallandstartupenterprisestogrowwithoutincurringthecostsofrentalaccommodationbyreducingoverheadssuchaspowercosts.

AccordingtoresearchconductedbyBankwest,NSWisbeginningtoexperienceanincreaseinthenumberofstart-upsmalltomediumenterprises(SMEs).Overthe12monthsfromFebruary2010thenumberofpeoplerunningtheirownbusinesshasincreasedby7.4percentwithanadditional29,000entrepreneursstartinganSME.Thisisthestrongestlevelofgrowthseeninalmostadecadewith419,000NSWresidentsnowrunningtheirownbusiness.

NSWisalsothestatewiththestrongestgrowthinthenumberofpeoplerunningtheirownbusinessovertheyear,closelyfollowedbyTasmaniawith7.1percentgrowthinSMEnumbers.Nationally,thenumberofpeoplerunningabusinessincreasedby3.3percentfortheyear.DatafromtheABSLabourForceSurvey,alsofoundthatthehighestnumberofpeoplerunningabusinessacrossNSWareintheconstructionindustry(18percent/77,000).ConstructionistrailedbythoserunninganSMEwithinagriculture,forestryandfishing(12percent/52,000)andprofessional,scientificandtechnicalservices(12percent/49,000).

WithintheSHOROC-NorthernBeachesregionmicrobusinessesandworkingfromhomehasbeenfoundtobeover50%higherthantheSydneyaverage.Thishighlocallevelcanbelinkedtotrendssuchaspursuingwork–lifebalance,thehighlevelsofprofessionalskillsintheregionandrisingattractionoftelecommuting.InWarringahhome-basedandmicrobusinessesareasvariedas,smallscaleproduction,digitaldesignandcomputersupportservices,professionalservicessuchas,accounting,financialplanning,healthandwellbeingandon-lineproductsales.

TheSHOROCTransportStudyrecommendedthattherecordedhighlevelsofjobselfcontainmentshouldbemaintainedtohelpminimisestrainontheregionalroadnetwork.TherearelimitedpublictransportoptionsandlongtravellingdistancestoothermajoremploymentconcentrationsareassuchasMacquariePark,Chatswood,NorthSydneyandtheCBD.Itisalsolikelythatthehighskilllevelsofthelocalpopulationreflectsubregionalsupportahighrateofmicroandhome–basedbusinessesandrangeofprofessionalconsultancies.Anecdotalinformationsuggeststhattelecommutingisalsopopularforbusinessownerswhoworkfromtheirplaceofresidenceforpartoftheweekandthereforecontributetomaintainingorincreasingcontainmentandhelptoreducelocalisedtrafficcongestion.

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ForsometimeWarringahandtheNEsubregionhasbeenanareawithhighlevelsofemploymentself–containment(ie.residentsthatliveandworkinWarringahandtheregion).Futureemploymentgrowthandcapacitywillensurethatthesubregioncanprovidejobsforitsresidentsclosetohome.Withadvancingtechnologies,workingfromhomeisbecomingeasierwork–lifebalanceoptionprovidinganoptionforpeoplewhowanttoliveandworklocally.ForWarringahandSHOROCregion,themajorityoflocalbusinessessupportfiveorfeweremployees.

Microandhome-basedbusinesseshelpgrownewjobsandretainskillslocally.Thedeliveryoftelecommunicationandbroadbandservices,suchastheNBNandpotentialoflocalbusinesssupportservicesintheformofcommunityspace,abusinessincubatororBusinessEnterpriseCentreinWarringahcangrowjobsandencouragenetworkingofbusinessessuchasexporters,womenandstart–upbusinesses.Home-basedbusinessnetworkscouldlinkintoanyfuturebusinessincubatorthatwouldallowthecoordinationofsharedbusinessservicesanduseoffacilities,provisionofbusinessadviceandassistancetomembercompanies.

Microandhomebasedbusinessesandsmalloffice/homeoffice(SOHO)developmentisastyleofmixedusedevelopmentthatsupportsprofessionalandtechnicalbusinesssectorsofhomebasedbusiness,combiningworkingandlivingspaceinasingletenancy.SOHOdevelopmentoperatessuccessfullywithbroadbandaccessandotherlocalsupportservicessuchason-goingCouncilandstakeholderbusinessadviceservices.SOHOdevelopmenthasbeensuccessfullydevelopedinotherstatesandlocallyintheCityofSydney’sGreenSquareUrbanRenewalArea.

TheemploymenttargetsoftheDraftNorthEastSub-RegionalStrategyreflectthemajorpolicydirectionsoftheMetropolitanPlanandNSWStatePlanwhicharetoprovidejobsclosetohomeandtoincreaseemploymentopportunitiesinstrategiccentressuchasBrookvale–DeeWhy.

TheWarringahEconomicDevelopmentPlanactioninitiativessupporttheSHOROCRegionalEmploymentStudyfindingsthatidentifywaystopursuemicroandhomebasedbusinesstolocateorexpandwithintheregionincluding:

- Promotingandmarketingthemeritsofmicroandhomebasedbusinesseslocatingwithintheregionandtoprospectiveemployeesofworkingwithintheregion

- Improvingtheefficiencyoftheregulatorysystemtofasttrackmicroandhomebasedbusinessdevelopmentapplicationsasrequiredandhelpminimisebusinessrisk

- Supportingsustainabilitybyencouragingliving,workinglocallythroughincreasingmicroandhomebasedbusinessesinthearea

- Providingpartneredbusinessseminars,networkingandweb-basedCouncilinformationrelatedtolocalmicroandsmallbusinessopportunities.


Employment Centres Hierarchy

TheMetropolitanPlanforSydney2036andtheDraftNorthEastSubregionStrategyclarifythefutureroleofSydney’sstrategiccentresbyestablishingahierarchyofcentreslocally.Brookvale-DeeWhyistheMajorTownCentrefortheregionandalsoakeyfutureretail,mixeduseandofficeemploymentcentreforWarringah.TheMonaValeTownCentreinPittwaterandManlyTownCentreatManlyareclassifiedasthesecondlevelCentresintheSHOROCcentreshierarchyandcanbeimportantforlocalemployment,essentialCouncilandothercommunityservices.

AllstrategicCentresplayavitalroleinshapingthefutureofallsubregionsandareessentialforsustainableeconomicgrowth,providingafocalpointfordevelopment,andareoftenadefiningfeatureofasubregion.Tounderstandtheeconomicdevelopmentcontributionofcentressuchas,consumerbehaviour,employmentgrowth,retailneedsandopportunitiesandfutureskillsgaps,itisimportanttoappreciatethatbusinessesandconsumermarketsarenotconfinedtolocalgovernmentboundaries,butoftenreachacrosslocal,regionalandstategovernmentboundaries.

TheDraftNorthEastSubregionalStrategyenvisagesBrookvaledevelopingintoamoreaccessibleandattractivecentreofemploymentwithanintegratedTAFEandacommercialofficeprecincttocaterforthehighlyskilledworkforceinthearea.

Somesmallandneighbourhoodcentressupportlocaleconomiesbyprovidingemploymentopportunitiesparticularlyforretailandothercommunityusessuchaschildcareandhealthandwellbeing.Employmentopportunitiesvaryforthedifferentsizeandfunctionofacentre,asdoestheireconomicvitality.Thelarger,busiervillagecentressuchas,FrenchsForest,CollaroyandAllambie,forexample,provideaconvenientplaceforresidentstowork,shopandvisit.Forvillagesandneighbourhoodcentres,thediversityofbusinesstypesandsmallscaleofbusinessesreflectsthelikelihoodofmostofthebusinessesbeinglocallyownedandthereforehavingtheabilityofthecentretocaptureprofitsforlocalbenefit.

“Moving our office to

Lifestyle Working at

Brookvale has been a way

of attracting, local, highly

skilled staff that would

otherwise choose to work

elsewhere”

Giles White, Founder

Whiteclick

39

TheeconomicvitalityandemploymentopportunitiesofallWarringah’ssmallcentrescanalsobesupportedbyCouncilensuringeachcentrehasahighqualitypublicdomain,toattractandretainbusiness,customersandvisitorsalike.

ForthemajorcentreofDeeWhy,Itwilllikelydevelopasahighlyliveablecentreandremainthefocusforcivicandculturalactivities.BrookvalewillretainitsindustrialandcommercialpresenceandnewercommercialofficecoreandpublicdomainimprovementstobetterintegratetheWarringahshoppingmallwithapedestrian–basedstreetnetworkconnectingtheTAFE,communityservices,medicalandarangeofsmallmanufacturingandlightindustrialuses.

TheeconomicadvantagesofdevelopmenttostimulatenewlocaljobsinDeeWhy–Brookvale,forexampleisthattheywillprovideopportunitiesforpeopletoliveandworkclosetotheregion’sMajorCentrewhichwillprovidesustainablegrowthtoreducerelianceoncarsandencouragelocalwalkingandcycling.ThepotentialforDeeWhyistoprovideupto2000newjobswithfutureplannedadditionalcommercialandretailspace.TheBrookvale-DeeWhyofthefutureisenvisagedtobeavibrant,diverse,safe,healthyandsustainablecentrefortheNorthernBeacheswithconnectivityviaaBusinessEnterpriseCorridortoBrookvale.ItisenvisagedthatplanningforDeeWhycentrewilldeliverjobsaswellasacompletelydifferentshoppingexperiencetothatofWarringahMallandthesmallerWarriewoodCentre.

TheMajorCentreofBrookvale-DeeWhyandsmallerexistingcommercial/businessparkareasofFrenchsForest,TerryHillsandForestvillecould,forexamplebenefitfromtheapproachdescribedabove.Planningcontrolswhichaimtoprovidecheaper,flexibleaccommodationtosupportmixeduseandprofessionaloffices,start-upandsmallbusinessincubatorspacecouldalsocontributetoemploymentdiversityinWarringah.

MarketingWarringahandtheRegion’scentresforbusinessisaboutraisingtheawarenessofthecapabilitiesandattributesoftheareaTheMetropolitanPlanforSydney2036establishestheStateGovernment’sbroadlanduseframeworktosupportsustainableeconomicgrowthofthemajorcentresaroundthemetropolitanareawhichneedtobeattractiveplacestoliveandwork.Theirplanningagendaincludespublictransportaccessibility,generalaffordabilityofretail,commercialandresidentialaccommodation,culturalandrecreationalfacilitiesandgeneralenvironmentalquality.

TherearemanywaysthatCouncilcurrentlysupportsbusinessdevelopmentinWarringahtocreategreaterawarenessandpositiveperceptionsinthecommunity.Art,culturalandbusinessandenvironmental–relatedevents,exhibitions,youthfestivals,theatrearejustsomeexampleswhichshowcasetheregionandsupportnewbusinessdevelopmentandjobsgeneration.Themajorcelebritysurfandbeacheventsalsocelebrateouruniqueenvironment,opportunitiesandadvantagesofacoastallivingandworkinginthearea.

Competitivecentresneedacombinationofsupportinginfrastructure,lifestyleandculturalassets,connectivity,availableskillsandanenvironmentthatfostersinnovationandbusinessexcellence.Businessexpansionandbusinessinvestmentattractionalsoreliesonmarketing.Brookvale-DeeWhyisthemajorcentreofregionalsignificancethatwillcontinuetoprovideasignificanteconomiccontributiontotheSHOROCandNESubregion.Forthemajorcentretherearemanynewopportunitiesasthecentreevolves,relatetoitscentrallocationforNorthernBeachesworkers,residents,investorsandvisitorsalike,overthenexttwentytothirtyyears.

Ourlocalcentresaretheheartofcommunitylife.Concentratingnewdevelopmentinexistingcentresoridentifiedcentreshasbeenrecognisedasamoresustainableapproachtopopulationandresourcemanagement,withmajorbenefitssuchas,morelivelyandinterestingplaces,abilitytocapitaliseonexistingservices,reducedinfrastructurecosts,reducedemissionsandimprovedliveability.


Economic Development Drivers

IdentifyingsomelocaleconomicdevelopmentdriverswashighlightedasanareaofinterestduringthecommunityengagementprocessandsomebroaddrivershavebeenacknowledgedintheEconomicDevelopmentPlan.EconomicandemploymentgrowthanddevelopmenthasbeenamajorissueofinteresttotheStateandforpolicyanddecision-makersforalongtime.Theissueofwhatdriveseconomicgrowthiscentraltothedevelopmentofgoodeconomicpolicyandisinformationthatcanbeidentifiedforagreaterunderstandingofwherethelocalandregionaleconomyislikelytoheadoverthenextdecade.

SomeofthekeyeconomicdevelopmentdriverssupportedbytheWarringahEconomicDevelopmentPlanareasfollows:

Population growth Theregionisexpectedtoseesteadypopulationgrowthandincreasedlifeexpectancywhichwillleadtoanageingpopulationwithdemandforhealthrelatedservices

Globalisation Furtherglobalisationrequiringbusinessestoachievebestpracticeandinnovation

Highly skilled local workforce TheNEregionhasahighlyskilledandeducatedresidentworkforceacrossavarietyofskillsets.

Proximity to other key Centres – Chatswood, Macquarie Park, North Sydney, Sydney CBDTheNorthernSydneyRegioniscurrentlyaccessiblebyroadtootherimportantcentres.

Existing strengths in small manufacturingTheNorthernSydneyRegionhasagoodmanufacturingbase,whichcanprovideexistingsupplychainsforfuturemanufacturers.

Natural assets Theregionishometoworldclass,wellknownnaturalassetsincludingsuperbbeaches,waterways,andnationalparks.

Education and Learning ExcellenceTertiaryTAFENSWpresenceandconcentrationofsecondaryandprimaryeducationschools.

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Business Clusters – Northern Beaches

TheMetropolitanPlanforSydney2036advocatesthattheMajorCentreofBrookvale–DeeWhyhasakeyroletoencouragegreatercollaborationbetweenbusinessestosupportcompetitionandinnovationamongthosebusinessesthrough‘clustering’.

Businessclustersareoftengroupsofcompeting,collaboratingandinterdependentbusinessesworkinginalikebusinessorindustrysectorandconcentratedinageographicregion.Clustersdrawonsharedinfrastructureandaskilledlabourpoolwhichisgreaterthanthenationalaverage–creatingspecialisation,comparativeadvantageandcriticalmassinagivenregion.Itisthroughclusterdevelopmentsuchasengagingbusinessesinpartneredprojectsthatemploymentgrowthcanoccur.Thelongertermevolutionofnicheandspecialiststrengthsofbusinessclustersarealsoamajorattractiontopotentialemployees,whopossesscreativeandtechnologicaltradeskills.

“Clusters”isalsoawayofthinkingaboutthebuildingblocksofalocaleconomy.Clustersareoftengroupsofbusinessesorindustriesconcentratedinageographicareathatareinterrelatedthroughalliances,competitionorbuyer/supplierlinkagesanddrawuponcommontalent,technologyandpersonnelsupportbase.ExamplesofdevelopinglocalclustersincludetheIT&TsectoratMacquarieParkassociatedwithhighprofilecompaniessuchasOptus,CanonandFujiXeroxandpresenceofMacquarieUniversity.Thiscombinationofferssynergiesforbusinesscollaboration,training,researchanddevelopmentinthisimportantbusinesssector.

TheNSWGovernmenthasrecentlydevelopedadefence–relatedbusinessclusteratNorthRyde.OtherNSWexamplesofsuccessfulbusinessclustersinclude:thepotentialandgrowingregionalpresenceofanequineclusterintheWarringahandPittwaterareas,theUpperHunterequineindustry,HunterandRiverinawineindustries,BlueMountainsandSouthernHighlandstourismindustries.

Strengtheningourlocalandregionalbusinessclustersandprofilingindustrystrengths,throughfurtherresearch,isanactionareaofworkidentifiedintheWarringahEconomicDevelopmentPlan.Thejointcontributionofforexample,theMarinebusinesssectors(sailmaking,yachtdesign,surfclothing,waterbasedtourismandchandlerysupplies)supportsauniqueclusterfortheregion.Educationservicesclusterssuchas(NSINSWTAFEatBrookvale,localsecondaryschoolsandprimaryschools),localsmallnichemanufacturerslocatedatAustlinkbusinesspark,healthandwellbeingbusinesses,creativeindustries,smallITcompanies,multi-mediaandprintingarepotentiallyclustersthatcansupportgreaterinnovation,research,jobsgrowthandbusinessdevelopmentforWarringahandtheNESubregion.

TheMetropolitanPlanalsoidentifiesthattheSubregionhasdevelopedindustryspecialisationinsportandrecreation.TheSydneyAcademyofSportandRecreationatNarrabeenactsasaregionalattractorforallNSWprovidingsportsandtrainingfacilitiesfortheNSWRugbyUnion,NSWRugbyLeagueandAustralianSurfLifeSaving.TogetherwithNarrabeenSportsHighSchooltheareahasanemergingclusterofsportsandrecreationactivities.

An‘industryclusterapproach’isonewheretheeconomicdevelopmentfocusesonarangeofactivitiestogrowandexpandtheleadingandemergingindustriesinthearea.Forexample,anindustryclusterapproachmightstartwithaneconomicanalysisofoneofthecity’sclusters,suchasacleanenergyclusteratTerreyHills.Clusterinvestigationandanalysiscanhelptoidentifyprospectivefirmstomatchtheskillbaseofacommunity.Throughagglomerationeconomies-thatis,thebenefitsthatresultfromthe‘clustering’ofactivitiesandtheirflow-oneffectsoninnovationandspecialisation,thecitiesandregionscanachieveaconsiderableproductivitypremium.


Frenchs Forest Specialised Centre

AnewroleforFrenchsForestwasannouncedbytheNSWGovernmentin2010,identifyingtheareaashavinggreatpotentialtobecomeamajortransit-orienteddestination,deliveringasignificantamountofhighqualityemployment,accommodationandrecreation,whilecreatingamemorablegatewaytotheNorthernBeaches.Theareahasyettoundergocomprehensivesiteanalysisanddevelopmentofaconceptualvisionforthelocationofaprivatehospital,healthandotherprofessionalsuites,biomedicalresearch,education,employment,retailandresidentialuses.

ThepotentialroleofFrenchsForestwillhavearangeofeconomicdevelopmentimplicationslocallyandregionallyforemploymentandnewbusinessopportunitiesinparticular.TheFrenchsForestareatodayisakeylocalbusinessparkandcommercialareaforWarringahandithasattractedadiverserangeofbusinessesandindustrysectors,includingfirmsspecialisinginprintingandpublishing,mult-media,bankingandIT.ManyoftheexistingFrenchsForestbusinesseshavestrongservicesandproduct-relatedlinkstonationalandinternationalmarketsandtheycontributetoraisingtheeconomicprofileofthearea.

FrenchsForestwasidentifiedbyNSWGovernmentin2005asaStateSignificantSite.Councilhasbeensupportiveofa‘’specialisedcentre’’designationintheareaonthebasisofahospitalbeingbuiltfirsttoservicetheneedsofthelocalpopulation.TheNSWMetropolitanPlan2036identifiesFrenchsForestasa“potentialspecialisedcentre”andNorthernBeacheshospitalsite,oneoftwosimilarsitesforSydney.Asa‘potential’specialisedcentre,theareaisenvisagedforthefutureassupportingtheclusteringofhealth,technologyandmedicaldevicecompaniesaroundanewhospitalwhichisthecatalystforemploymentandbusinessgrowth.FrenchsForestwillcontinuetosupportlargerbusinessesandnicheemploymentopportunitiesforarangeofspecialists,includingnewgraduatesfromacrosstheregion,whoareincreasinglyattractedtotheNorthernBeacheslifestyletoliveandworklocally.

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SHOROC’sFutureDirectionsidentifiesthenewNorthernBeachesHospitalatFrenchsForestasprioritygovernmentinfrastructureinvestmentfortheNorthernBeachesHealthservices.Thisvisionfortheregionalsosupportsmajorroadinfrastructureinvestmenttoalleviatelocalroadcongestionaroundanewhospital.IthasalsobeenacknowledgedthattheestablishmentofthenewhospitalwouldbeidealforintensificationofFrenchsForestasahealthandtechnologybusiness-relatedspecialistcentrefortheyear2036.

InformationprovidedbyNSWGovernmentidentifiesthattheFrenchsForestpotentialspecialisedcentreisanticipatedtoaccommodateupto12,000–17,000additionaljobs(including5,000hospitaljobs)andtheNorth-Eastsubregionhasbeengiventhetargetof23,000additionaljobsby2036,fromtheNSWMetropolitanPlanforSydney2036.TheexistingemploymenttargetidentifiedbyNSWGovernmentistoprovide12,500extrajobsby2031,with4,000ofthesedesignatedtobeprovidedintheidentifiedMajorCentreofBrookvale-DeeWhy.Thisfigurewillincreasewhenthesub-regionalemploymenttargetsarerevisedtomeetthenewregionalemploymenttargetsetintheMetropolitanPlanforSydney2036.

Therearesignificanteconomicdevelopmentadvantagesofbeingabletoworkandliveclosetoaspecialisedcentresuchasanincreaseinhighlyspecialisedskilledandcommercialisingjobopportunities,businessclustering,innovatingtechnologiesandincreasedemploymentcontainmentfortheNESubregion.Forbusiness,morelifeandactivityoutsidebusinesshourscanbeastimulustoinvestmentandgrowth.Amixeduseareaalsoprovidessomehousingchoiceandreducesthepressuretoincreasehousinginthesurroundingresidentialareas.

AccommodatingmorepeopleandactivityinaSpecialisedCentre,withaccesstopublictransportconnectionswherepossible,isamoresustainableapproachforurbangrowthandpopulationmanagement.Healthiercommunitiescanalsobepromotedbyprovidingincreasedwalking,cyclingandpublictransportoptionsformorepeoplewithactivitiesavailableinaccessiblelocationssuchasFrenchsForest.

TheFrenchsForestSpecialisedCentreoverthenext25–30yearscouldhelptoprofiletheregionasaregionalemploymentdestination,particularlyforWarringahandPittwaterresidents.ThecentrealsohasthepotentialtobeamodelofsustainabledevelopmentandarchitecturalexcellenceforlivingandworkinginWarringah.MajorregionalroadandotherpublictransportinfrastructureimprovementssuchasRBTtoandthroughFrenchsForest,withconnectionstoothermajorcentressuchasChatswood,NorthSydneyandtheCBDcouldhelpfurtherstimulatesubregionalemploymentcontainment.Improvedtransportinfrastructurecouldalsobeacatalystforinwardinvestmentandattractareverseflowofemploymentskillstothisareaforfuturegrowthanddevelopment.

National Broadband Network (NBN)

WarringahCouncilhasgivenitssupporttotheNationalBroadbandNetworktodelivermuchneededcommunicationsinfrastructurelocallyandregionally,withsignificantsustainableeconomic,aswellassocialbenefitstothecommunity.

Giventheexistingandgrowingnumbersofmicroandsmalltomediumbusinesses,locallyandintheregion,enhancedbroadbandserviceswillprovidemorewaysofconnectivityandaccessinginformationaboutservices,locallyandacrosstheNorthernBeaches,tolinkSHOROCbusinesses.

Forthelocaleconomyitisimportantthatimprovedconnectivitywilldirectlybenefiteducationalandtrainingresourcesinourlocalschoolswithsignificantpositiveimpactssuchas,furtherenhancingeducationandqualificationlevels,improvingtheaccessibilitytoresourcesandbyhelpingtoreducecurrentserviceinequalitiesinthearea.NBNcangreatlycontributetoawiderinfluenceoftertiaryeducationalinstitutionsandmayhelptoencouragelocalqualifiedyouth,toliveandworklocally.

Formoresustainableenergyandwatermanagement,NBNcouldenablecustomerstheopportunitytodirectlymanagetheirdemands.


GivenafocusoneconomicdevelopmentintheWarringahLocalGovernmentarea,theNBNcanfurtherenhancefuturedevelopmentandopportunitiesespeciallyintermsofjobgrowth,newbusinessinvestmentandattraction.TheNBNcouldpotentiallyhelppromotetheopportunitiesandadvantagesinhome-basedandmicrobusinesses,therebyreducingcommutercostsandlocaltrafficmovements/congestionthroughouttheNESubregion.

Theincreasedaccessibilityforcompanies,greateropportunitiesforexport,improvedefficienciesandbetteraccesstoon-lineservicesarejustsomeofthebenefitsfromtheNBNthatwouldboostthelocalandregionaleconomies,especiallyforsmalltomediumenterprises.TheimplementationoftheNBNnationallywillbeofoverallbenefittothecommunitywithmajorsocialbenefitsrelatingtoeducationandcommunityconnectivitybuildingandusagebyindividualsandgroups,tohelpoptimisewell-being,socialinclusion,independenceandneighbourhoodawareness.

TheNationalBroadbandNetworktogetherwithothercriticalinfrastructuresuchas,betterpublictransport,roadsandhealthserviceswillhelptoensureamoreliveable,productiveandaccessibleWarringahandNESubregionforfuturegenerationsandwillsupportlocalbusinesscontributiontoSydney’sinternationalroleasaGlobalCity.ThenationalreleaseofaNationalDigitalEconomyStrategytopositionAustraliaasaleadingdigitaleconomyby2020willsupportthedrivetobecomealeadingdigitaleconomy,maintainourglobalcompetitiveness,improveoursocialwellbeingandhelpensurethesustainabilityofourcommunities.

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8. Implementation - Action areas of focusTheimplementationoftheEconomicDevelopmentPlanwillcontributetothelocalandregionaleconomiesinfourmajorways:

1. Growing employment opportunities

2. Council providing information, support and advice

3. Advocacy for local and regional initiatives

4. Connectivity, engagement and communication

ThefourfocusareasformpartofWarringah’soverallEconomicDevelopmentPlan,withimplementationofspecificeconomicdevelopmentinitiativeswhichareaddressedindetailbelowasActionareas.

TheActionareasoftheWarringahPlanhavebothlocalandregionaloutcomesandaredirectlylinkedtothefocusareasidentifiedaspartoftheengagementprocess.

AtotalofsixteenactionareashavebeengivenpriorityoverthelifeofthePlan.TheactionswillbemonitoredandreviewedeachyearoverthefiveyearsofthePlantoensurethattheactionsremainrelevanttoWarringah’seconomicdevelopment.

ThePlanwillremaindynamicandfocussedonbusinessinanenvironmentofsocio-demographicschange,economicgrowthcycles,aswellastheongoingchangesinthelocalandregionalbusinesssectorsandCouncil’s’perspectives.

Warringah Economic Development Plan Actions

Priority Actions 2011 – 2013

Business Development Support

•SupportaBusinessDevelopment/MarketingStrategyfortheDeeWhyTownCentretoactivateandhelpreinvigorateBrookvale–DeeWhyasadistinctive,attractiveandsustainablebusinesslocationfortheNorthernBeaches

•Supporttheuptakeoflocaleducationandtrainingopportunitiestohelpfillskillsgapsandstrengthenbusinesstoeducationpartnerships

•Supportregularmediastrategiestohighlightandpromotepositivebusinessnewsandbusinessinformation,profileneworexpandingbusinessesandbusinesssuccessinthelocalareaorregion.

•Prepareabusinesssponsorshippolicyanddeveloppartnershipstofacilitate,host,supportseminars,workshops,eventsandspeakersofeconomicsignificance.

•Liaise,researchandprepareapplicationstofosterawarenessandsupportforsmalltomediumenterprises(SME)businessdevelopmentforNSWandFederalgrantprograms.

Key Clusters Investigation

•Researchleadingbusinessclustersrelatingto‘neweconomy’operationsforIT&T/Medical/Marine/CreativeIndustries/Professionalservices/GreenTech/Retail.Developatleastonegroupidentifyingkeystakeholders,NSWStateandFederalpolicyandprogramsupport,skills,businessimprovement.

•Researchandsupportinitiativesinpartnershipwithchambers,government,businessagenciesthatnurtureandattractintellectualcapitaltothearea


Calender of Business Seminars / Events

•On-goingengagement,hostingandsupportingkeyseminars,workshops,eventsandspeakersincollaborationwithNSW/FederalGovernmentagencies,Chambersandotherlocalbusinessstakeholders

•SupportaregionalJobsFair2012andCareersEXPO2012toengagepotentialemployers/employeestotargetyouth,unemployedandpotentialapprenticeshipsectors

•Support,liaiseandpartnerwiththeEvents,NaturalEnvironment,HumanResourcesorotherareasofCouncilforbusiness–relatedeventsthatengagethelocalbusinesscommunityandpromotetheeconomicfocusareasoftheEconomicDevelopmentPlan.

•SupporttheLocalBusinessAwardsthroughCouncilsponsorship,promotionandmedia

Northern Beaches Strategic Business Forum

•FacilitateandhostahighlevelForumwithSHOROCCouncilstoraisetheprofileofeconomicdevelopmentopportunities/issuesandtheimportanceofthelocaleconomytothecommunity

•LiaisewithCouncilSRG(StrategicReferenceGroup)business,localChambers,PittwaterBusinessLtd(PBL)andgovernmenttoobtainviews,ideasandsuggestionsforasingleoverarchingbusinessorganizationtosupportandenhanceregionalbusiness‘connectedness’.AbusinessnetworkthatcandelivertoaregionalbusinessaudienceandraisetheprofileoftheNESubregion.

Support the establishment of a Northern Beaches Business Enterprise Centre (BEC)

•InvestigatetheopportunityandlobbylocalandregionalsupportwithNSWGovernmentforaBusinessEnterpriseCentre(BEC)fortheNorthernBeachesbasedinBrookvale-DeeWhy

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Business Investment and Attraction

•LeveragefundingfromNSWGovernmenttosupportthepreparationofaRegionalDataProfiletohelppromotetheeconomicdevelopmentandoverallbusinessstrengthsandopportunitiesintheWarringahLGAandNESubregion

NSW State and Federal Collaboration

•Continuetobuildstrongpartnershipswithkeystakeholderagencies,business,alllevelsofgovernmentandotherbusinessstakeholderstoleverageknowledgeandopportunitiesforjointresourcingofeconomicdevelopment-relatedprojectsandprograms

•Facilitateandsupportthegrowthoflocalandregionalbusinessnetworks(e.g.Microbusinesses,export,education)thathelptopromotenetworking,jobsgrowthandemploymentcontainment

•DeveloprelationshipswithbusinessandgovernmentthatsupportstheSHOROCFutureDirectionseconomicdevelopmentinitiativessuchas,employmentgeneration,infrastructureprovisionandbusinessgrowthfortheregion.

•InvestigatetheSutherlandShireModelandotherrelevantmodelsforincubatorspacetobeavailableandaccessibletoNorthernBeachesbusinesses

Warringah Web site upgrade for Business / Economic Development and deliver information to the business community

•EstablishadistinctiveeconomicdevelopmentareaaspartofCouncil’swebsitetopromotebusinessdevelopmentlocallyandregionally,includingkeybusinessdatasources,localandotherNSW,nationalbusinessnetworksandinformationlinks.

•ACouncilwebsitethatincludesrelevantbusinessagenciesandCouncilinformation/policiessuchashomebusiness,outdoordining.CreatelinkstokeyNSWandFederalGovernmentagencies,SHOROC,chambers,bilateralbusinessagencies,currentbusinessnews,eventsandopportunities

•Establishanon-lineBusinessregistrationfacilityforcompaniestobuildacomprehensivedatabaseandinvestigatesharedcostsandsourcesoffundingtosupportanongoingdatabase.

•Redtapereduction–regularlyliaisewiththeStrategicPlanning,PlanningAssessmentandComplianceareasofCounciltosupportpoliciesofrelevancetoengagingwithandpromotingsmallbusiness,employmentgenerationandbusinessdevelopmentrelatedactivitiessuchas–HomeBusiness.

Business / Investment and Attraction

•SupportandpartneraBusinessSurveytoidentifylocalandregionalbusinessneeds,trends,opportunities,strengthsandweaknesses.

Other Actions to be implemented over the life of the Plan 2011 – 2016

Support Small Centres public domain upgrades and Small Centres / local employment opportunities

•SupportCouncil’sstrategiclanduseplanningandpolicyinitiativesthathelptoenhancelocalamenities,attractvisitorsandcustomerstoimprovebusinessviability

•Supportplanningcontrolsforretailingandcommercialzoningthatencourageandattractadiversityofbusinesses,jobsgrowth,andcustomersatisfactionandinformfutureinfrastructuredecisions.

•SupportanEmploymentLandsStrategyfortheWarringahLGAthatattractsinvestmentandsupportslocaljobsgrowthtomeetNSWGovernmentemploymenttargets.


•Supportplanningcontrolsthatcreatevibrant,sustainablecommunityhubsandstimulateeconomicdevelopmentandlocaljobsgrowth

•Contributetostrategicplanningpoliciesandprojectstosupportjobgrowthandnewbusinessdevelopmentandsupportupgradingandreinvigorationofourcentres

Micro business Networks

•Counciltosupport&facilitatetheestablishmentofnicheSMENetworks

National Broadband Network (NBN) rollout for the NE Subregion

•SupportthefutureNationalBroadbandNetwork(NBN)rolloutfortheNESubregiontounderpininternationalcompetitivenessandrelatedlocalbusinessandjobsgrowth.

Business Sustainability

•Encouragesustainabilitypracticeswithinbusinessandpromoteemergingtechnologiesandservices.EnsureWarringahisattheforefrontofdevelopingbusinesssustainabilityprogramsandpoliciesthatensuretherearebenefitsfortheenvironment,businesspracticesandbroaderbusinessnetworksinthecommunity

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Buy Local Campaign

•Reinvigorate,extendandpromotetheexistingWarringahCouncilBuyLocalCampaigntoencouragecommunityandbusinesstobuyandsourceproduct/serviceslocallyandregionally

Influenceregionaleconomicdevelopmentinitiativesthatachievescale,synergyandcollaboration

•SupporttheinvestigationandfeasibilityfortheestablishmentofaninternationaluniversitycampuspresencefortheNESubregion.

•PursuepotentialpartnershipsandcollaborationopportunitiestoconnectWarringahbusinesseswithMacquarieUniversity(Sydney’sGlobalArc).

Land use planning

-Brookvale-DeeWhy

-FrenchsForest

•Encourageplanningcontrolsthatsupporttheeconomicdevelopmentandjobopportunitiesinlocalcentres.SupportMasterPlanningforDeeWhytoincludeeconomicdevelopmentopportunities

•SupporttheEnterpriseCorridorconceptforlinkingBrookvaleandDeeWhy

•SupportthedevelopmentandimplementationofMasterPlansandsupplementaryurbandesignguidelinesthatsupportjobsandbusinessgrowth

•Contributetomajorstrategicplanningprojectsandplanswitheconomicdevelopmentandemploymentgeneratingoutcomes

•RedTapereduction–assistprocessesandpoliciesthatbettereducateprospectivenewbusinessesanddevelopmentopportunities.


9. Review and MonitoringItisvitalthattheEconomicDevelopmentKeyIssues&Opportunities,aspartofthePlanpreparationprocess,canbeupdatedandcommunicatedthroughregularbusinessseminars,thewebsite,businesssurveysandnetworkedthroughlocalChambersandotherinterestedgroups.ThePlanwasalsopreparedfullyrecognisingthedynamic,economic,social,political,policyenvironmentsinwhichtheCouncil’seconomyoperates.

WarringahCouncilaimstoaccomplishthedesiredoutcomesoftheEconomicDevelopmentPlanthroughfocusingonidentifiedactionareas.Overafive-yearimplementationperiod,thePlanprioritisesanddescribespriorityactions,identifiespartnerswhereknowntohelpachievepositiveeconomicdevelopmentresults.EachyeartheEconomicDevelopmentKeyIssuesandOpportunitiesstatementswillbereviewedandmonitored.

SomeofthethemeareaspurposelyoverlapandhelpcontributetoanumberofkeyoutcomesformorethanoneofthefocusareasofthePlan.Asneweconomicdevelopment–relateddatasuchasthe2011CensusinformationbecomesavailabletoCouncil,thedataaspartofthePlanwillbeupdatedforon-lineusersanddistributedtoCouncil’ssmallbusinessdatabase.

ThesuccessinimplementingthePlanactionswillbedependentoncontinuednetworkingwithandinvolvementoflocalandregionalbusinessinterests.Developingstrongrelationshipswithalllevelsofgovernment,ChambersandPittwaterBusinessLtdandotherstakeholderswillassistthePlan’simplementation.Alloftheeconomicdevelopmentactionswillbeoutcome–oriented,seekingprogram/projectresultsbothlocallyandfortheregion.

10. Acknowledgement of contributors to the PlanWarringahChamberofCommerceandIndustry

NarrabeenandDistrictsChamberofCommerce

NSWIndustry&Investment

EnterpriseConnect

RegionalDevelopmentAustralia

LocalSMEs

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11. Reference DocumentsDepartmentofPlanning,FrenchsForestSpecialisedCentre–StateSignificantSiteStudy,December,2010

DepartmentofPlanning,MetropolitanPlanforSydney2036,December2010

DepartmentofPlanning,‘CityofCities,APlanforSydney’sFuture’,Metropolitan

Strategy,OverviewandSupportingInformation,December2005

DepartmentofPlanning,‘NorthEastSubregion–DraftSubregionalStrategy’,July2007

HillPDA,‘SHOROCRegionalEmploymentStudy’,March2008

NSWGovernmentBusinessSectorGrowthPlan2010

NSWGovernmentStatePlan2010

SHOROC,‘StateoftheEconomyReport’,March2004

SHOROC,ShapingOurFuture,September2010

TheCityofSydneyDraftEconomicDevelopmentFramework2007-“ASustainableCity”

TheCityofNewYork‘TransformationtoaGreenEconomy’2011.

WarringahCouncil,‘CommunityStrategicPlan2010’June2010

WarringahCouncil,‘LivingWarringah-InFocus’,22November2005

WarringahCouncil,‘BrookvaleEmploymentLands–DraftIssuesPaper‘,October2010

NewSouthWalesIndustry&Investment–AccessEconomicsPaper2010

12. For more information contactPaulWilliam-Smith,RegionalEconomicDevelopmentCoordinator,StrategicandDevelopmentServices

WarringahCouncil&PittwaterCouncilCivicCentre,725PittwaterRoad,DEEWHYNSW2099

t:(02)99422233f:(02)99422460

e:[email protected]

w:warringah.nsw.gov.au

WARRINGAH ECONOMIC DEVELOPMENT PLAN...economic development-related strengths including a stable,...

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