PARTICIPATION + MEANING = INSPIRATION

What’s the Game Plan?

National Australia Day Council 2

The Founding of Australia, 26 January 1788by Captain Arthur Phillip R.N. Sydney Cove.Original oil sketch [1937] by Algernon Talmage R.A. ML 1222

150th Anniversary of founding of AustraliaGovernment Printing Office 1 - 28990 State Library of NSW

1788

1938

National Australia Day Council 3

Festivals and celebrations - Australia's bicentenary - Boats in Sydney Harbour on Australia Day, NAA

Jim Everett and Michael Mansell at Lady Macquarie's Chair, Tent Embassy, Sydney 1988, NLA

1988

National Australia Day Council 4

Now

Participation + Meaning = Inspiration 5

National Network Purpose

Inspire national pride and spiritto enrich the life of the nation

Participation + Meaning = Inspiration 6

The Game Plan

ParticipationUnite all Australians

through celebrationMeaning

Promote the meaning of Australia Day

RecognitionAcknowledge active

citizenship and achievement

Participation

RecognitionMeaning

Inspiration

Participation + Meaning = Inspiration 7

Reality Check

Newspoll omnibus research1,200 telephone interviews18 years and over 7 states/territories Not Northern Territory2004, 2009, 2010, 2011

Participation + Meaning = Inspiration 8

We have huge participationWhat you did to celebrate Australia DayPost Australia Day 2011

63.6% celebrated31.7% did nothing

Get together with family and friends (45.6%)Attend an organised event (18%)Do something else special (22.7%)Do nothing in particular (31.7%)Don't know (1.0%)

Participation + Meaning = Inspiration 9

We are growing participationWhat you will do to celebrate Australia DayPre Australia Day2004 v 2011

Get together w

ith fa

mily and fr

iends

Attend an organised event

Do something else

specia

l

Do nothing in parti

cular

0%

10%

20%

30%

40%

50%

60%

70%

2004 (Pre Australia Day)

2011 (Pre Australia Day)

Participation + Meaning = Inspiration 10

Youth problem or middle age problem?Post Australia Day 2011

All 18-34

35-49

50+0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

% of age group attended or-gansied event

Participation + Meaning = Inspiration 11

Recognition of the cultural diversity of Australia’s people in Australia Day CelebrationsMeaningNovember 2009

Extremely important (25.2%)Very important (39.1%)Somewhat important (24.2%)Not Important (9.4%)Don't know (2.1%)

Participation + Meaning = Inspiration 12

Recognition of Indigenous people and culture as part of Australia Day CelebrationsMeaningNovember 2009

Extremely important (28.6%)Very important (38.7%)Somewhat important (22.8%)Not Important (8.1%)Don't know (1.8%)

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Conference Poll

QuestionWhat is most important to reflect upon on Australia Day?

Answersa) Our historyb) The presentc) The future

Participation + Meaning = Inspiration 14

History/Present/FutureWhat is most important to reflect onMeaningNovember 2009

Our history (43.6%)The present (12.9%)The future (40.7%)Don't know (2.8%)

Participation + Meaning = Inspiration 15

History/Present/FutureWhat is most important to reflect onMeaningNovember 2009

18-24 25-34 35-49 50+0

20

40

60

80

100

120

Don't KnowFuturePresentHistory

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Thoughts

Participation

Meaning

Doing really well Doing well with younger people Need to keep our eye on older people

Appetite for more than entertainment Desire to be inclusive and celebrate our

diversity Desire to involve and celebrate the first

Australians History is OK

Participation + Meaning = Inspiration 17

Do planning and practice align?

Participation

Meaning

Toolkit

Events What’s on information M site (app)

Ambassador Program Citizenship Ceremony/Australian Affirmation Indigenous inclusion Citizen of the Year Awards Speeches/discussions/debates

www.australiaday.org.au/toolkit

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National Australia Day Council 19

www.australiaday.org.au/toolkit

What’s the game plan?Participation+Meaning=Inspiration