Warren Pearson - Forfeit or play on?

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A CALL TO CANCEL THE FIREWORKS AND DONATE THE MONEY TO THE QLD FLOODS Forfeit or Play On? National Perspective

description

Australia Day and Natural Disasters

Transcript of Warren Pearson - Forfeit or play on?

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A CALL TO CANCEL THE FIREWORKS AND DONATE THE MONEY TO THE QLD FLOODS

Forfeit or Play On?National Perspective

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National Challenges

WA, Carnarvon FloodsDecember and January

NSW, Widespread Floods (North/North West/Mid West/Clarence Valley)Mid January

VIC, Widespread Floods (North West)Mid-January

WA, Perth Bush Fires (Waroona LGA))Mid-January

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Stakeholder and Media ManagementChallenges

The national body...Does not produce all eventsDoes provide coordination between

states/territories Does not provide coordination between communitiesDoes provide national media commentTension• We couldn’t decide to cancel or proceed• Needed to comment in a timely way

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NADC’s Position

Needed to stop the groundswellLittle money to be saved by cancelingSuggesting to event organisers:• to collect donations• to appropriately reflect disasters in events

Needed to be compassionate and understanding

Really little chance of communicating this to all 780 local committees

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Remaining Challenges

Couldn’t move without QLD position clear Needed agreement in position with states/territories Needed to address WA, NSW and VIC disasters too Needed confirmation of collectors at major events Legalities around collecting funds Working with partners ABC TV and Radio,

Commonwealth Bank and Woolworths Needed a central on-line donation portal

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LessonsSocial media has different rules• Easy to ‘like’ and move on• Fast turn around• Superficial not investigative• New for stakeholders

Be so well prepared that you have time/resources to respond

Need to have excellent communication in place in advance

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