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WarnerMobile + Internet trends3 jan 2010 Vincent Everts
+31647180864
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WarnerMobile + Internet trends3 jan 2010 Vincent Everts
+31647180864
maandag 3 januari 2011
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Vincent Everts?
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Vincent Everts?
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Tudou.com bigger YouTube
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Tudou.com bigger YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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• kassa
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What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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§
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12
IMPACT ON BUSINESS
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E-commerce worldwide
2010: €500B
+15%
bron: forrester
Web influenced: €3000Bmaandag 3 januari 2011
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Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsmaandag 3 januari 2011
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ProductinformatieSocial toolsmaandag 3 januari 2011
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers. Any gap between the two drives a conversation
on the social Web.
Dave Evans bit.ly/nublackmaandag 3 januari 2011
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LondonCalling.mobimaandag 3 januari 2011
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kindle
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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Playmate
52
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Negroponte
53
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Negroponte
53
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Negroponte
53
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Negroponte
53
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Negroponte
53
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Negroponte
53
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beta
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Social Media Stats
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Social Media Stats600.000 nieuwe Facebook leden dagelijks
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde50% Facebook gebruikers komt iedere dag terug
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde50% Facebook gebruikers komt iedere dag terug27.3 miljoen Tweets per dag
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Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde50% Facebook gebruikers komt iedere dag terug27.3 miljoen Tweets per dag84% van de social netwerken worden vaker bezocht door vrouwen dan mannen
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
maandag 3 januari 2011
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
maandag 3 januari 2011
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
maandag 3 januari 2011
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
maandag 3 januari 2011
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Who talks
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Social Networking
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Twitter/linkedin/Facebook corperate strategy
Product/Mrk/SalesTone of voice
Tools
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Communication 2.0
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Communication 2.0
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“What are you doing in 140 characters”
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Twittering during TV
High peaks = broadcast
Low peaks =rerun
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Track viewers interest
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35maandag 3 januari 2011
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3515-02-07 ROOS - Regionale TV in 2010 35maandag 3 januari 2011
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3515-02-07 ROOS - Regionale TV in 2010 35maandag 3 januari 2011
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3515-02-07 ROOS - Regionale TV in 2010 35maandag 3 januari 2011
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Top 10 Online Web Brands Ranked by Total Streams
bron: Nielsen VideoCensus
13% groei in tijd per kijkermaandag 3 januari 2011
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YouTube uploadsper minuut
0
5
10
15
20
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II
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2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
2de zoekmachine wereldwijd
In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden
1 miljard abonneesmaandag 3 januari 2011
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3 miljoen leden gebruikenauto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar
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Life of a YouTube video
bron: Silicon Alley Insider
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Traffic?
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20135x meer internetverkeer:56 exabytes per maand
(9 exabyte in 2008)
bron: Cisco Visual Networking Forecast
Jaarlijks 2/3 zettabyte1 zettabyte =1.000.000.000.000 GB
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2013
Hoeveel van ditdata verkeer is video?
bron: Cisco Visual Networking Forecast
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2013
Hoeveel van ditdata verkeer is video?
bron: Cisco Visual Networking Forecast
90%maandag 3 januari 2011
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Internetvideo
Mobile data
File sharing
Internetvideo dataverkeer dominant in 2014
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bron: Morgan Stanley
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iPhone 4
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Internetvideois not just YouTube!
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Make your own company TV Channel
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Make your own company TV Channel
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find, collect, publish
www.yubby.commaandag 3 januari 2011
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find, collect, publish
www.yubby.commaandag 3 januari 2011
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find, collect, publish
www.yubby.commaandag 3 januari 2011
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find, collect, publish
www.yubby.commaandag 3 januari 2011
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find, collect, publish
www.yubby.commaandag 3 januari 2011
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find, collect, publish
www.yubby.commaandag 3 januari 2011
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Toekomst van TV?
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Kabelaars?maandag 3 januari 2011
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Opkomstinternet connected TV
bron: GfKmaandag 3 januari 2011
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Opkomstinternet connected TV
2010: 425.000
bron: GfKmaandag 3 januari 2011
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Opkomstinternet connected TV
2010: 425.0002011: 820.0002013: 60%
bron: GfKmaandag 3 januari 2011
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Cut the cablemaandag 3 januari 2011
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Cut the cable
1.6 miljoen in 2 jaar(1,6% van het totaal)
maandag 3 januari 2011
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maandag 3 januari 2011
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maandag 3 januari 2011
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maandag 3 januari 2011
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maandag 3 januari 2011
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On demand IP video
maandag 3 januari 2011
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maandag 3 januari 2011
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Apple TV
maandag 3 januari 2011
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maandag 3 januari 2011
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Wie wordt de winnaarvan de huiskameroorlog?
maandag 3 januari 2011
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maandag 3 januari 2011
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Social Media
2.0
maandag 3 januari 2011
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
maandag 3 januari 2011