W.A.R.M.T.H. Brand Standards and Style Guide

A ministry without walls

A ministry without walls

Table of Contents

1.1 Company Overview1.2 The Vision1.3 The Mission1.4 The Purpose1.5 Target Demographics

2.1 Color Palette2.2 The Typography2.3 The Logo

Table of Contents

3.1 Additional Brand Options3.2 Business Attire 3.3 Print Assets3.4 Promotional Assets3.5 Interactive Website3.6 Social Media

Company OverviewFoundation Scripture

� e Spirit of God, the Master, is on me because God anointed me. He sent me to preach good news to the poor, heal the heartbroken, an-nounce freedom to all captives, and pardon all prisoners. God sent me to announce the year of his grace—a celebration of God’s destruc-tion of our enemies—and to comfort all who mourn, to care for the needs of all who mourn in Zion, give them bouquets of roses instead of ashes. Messages of joy instead of news of doom, a praising heart instead of a languish spirit. (Isaiah 61:1-xx) (MSG

1.1

Th e Vision

1.2

Th e VisionTh e Vision

� e Vision of W.A.R.M.T.H. was a God-given, God-led inspiration that occurred approximately two (2) years ago. It was placed in my heart and spirit. At that time I shared the vision with a cou-ple of ladies present today but it lied dormant and in the birth canal all of this time. Naturally so, the baby would be dead, still born or miscarried. � e enemy does come to steal, kill and destroy BUT Jesus came that we might have life, and life in the abundance.

The MissionMission Statement

1.3 � e Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the sanctuary setting in an e� ort to meet the needs of those seeking spiritual help to face life’s persistent struggles and challenges.

Purpose Statement

The Purpose

1.4

Purpose StatementPurpose Statement

� e Purpose of W.A.R.M.T.H. is to provide hope and help through the means of individual and collective e� orts of inspired and anointed Women of God and Ministries, who by their gi� s, callings, and talents are willing to meet the needs of hurting women, young and teenage girls and others; through the actions of COUNSELING, ENCOURAGEMENT, and TEACH-INGS to all who are in need of or struggling in the areas of:

·Divorce·Incarceration·Single Motherhood·� oughts of Suicide/Homicide·Emotionally Distressed·Grief/Loss/Healing·Health Awareness/Prevention

Target Demographics

1.5 WomenYoung Ladies

Teenagers Community at large.

Color Palette

2.1Red Fire

BloodEnergy

StrengthPower

Determination PassionDesireLove

Black Power

EleganceFormality

White Light

GoodnessInnocence

PurityVirginity

Perfection

Blue Sky Sea

Depth Stability

TrustLoyaltyWisdom

Confi denceIntelligence

FaithTruth

Heaven

YellowSunshine Joy

HappinessIntellectEnergy

The Typography

2.2Copperplate Gothic Bold 48 pt

HEADLINES

Sub-HeadlinesMinion Pro Bold24 pt

Body CopyMinion Pro Regular14 pt

Emphasized Body CopyMinion Pro Medium Italic14 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

The Logo

2.3Women Anointed to Restore, Minister, Touch and Heal Women Anointed to Restore, Minister, Touch and Heal

LOGO PLAIN LOGO WITH ACRONYM LOGO WITH ACRONYM AND TAG-LINE

A ministry without walls.

A ministry without walls.

LOGO W/TAG-LINE

The LogoW

W

WWhen placing the logo, there should be at least 1/2 inch white space around the logo to keep its integrity. Th e only exception is when the acronym and/or tag-line is used with it.

Th e letter W in Edwardian typeface is the mark of the logo that represents the brand. It’s color symbolizes warmth, joy, sunshine and happiness as these are attributes of the brand.

Th is silhouette represents family, community, togetherness, and unity; all of which are the focus of the brand.

Th e platform of the logo represents a fi rm foundation by which the target audience as well as the brand stands on. It symbolizes the faith, truth, substance, and hope.

Th e acronym W.A.R.M.T.H. - Women Anointed to Restore, Minister, Touch, and Heal. Typeface is Myriad Pro - used for its legibility.

Additional Brand Options

3.1■ Stationery■ Print Ads■ Promotional Assets■ Interactive Website■ Social Media

Additional Brand Options

3.2

Business Attire

1234 Somewhere Place ■ Anywhere, FL. 98765 ■ (555) 555-5555

www.feelthewarmth.com

A ministry without walls.

Women Anointed to Restore, Minister, Touch and Heal

www.feelthewarmth.com

Email: feelthewarmth@gmail.com

(555) 555-5555

Stationery is that part of the brand that merges style and class with professionalism. Having this attire in place lets the audience know that you mean business and are serious about how it’s presented.

Print Assets

3.3W.A.R.M.T.H.

Saturday November 16

www.feelthewarmth.comFor more details visit:

A ministry without walls.

Print ads are essential for advertising events. Layout, style, imagery, and color should be presented in a manner that catches to viewer’s eye and attention. It should always include a call to action as in the example above.

Print Assets

3.4

Promotional Assets

Promotional assets are a way to promote a company or organization in a way that is trendy and stylish. Th ere should always be a point of connection to the brand; either a phone number, website or email address should accompany the slogan and slogan.

Interactive Website

3.5W.A.R.M.T.H.

HOMEHOME ABOUT USABOUT US EVENTSEVENTS CONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT US

TESTIMONIALSTESTIMONIALS

Search

GalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGallery

https://www.feelthewarmth.comhttps://www.feelthewarmth.comhttps://www.feelthewarmth.com

HOME ABOUT US EVENTS WORKSHOPS TESTIMONIALS GALLERY GALLERY GALLERY CONTACT US © 2013 Warmth All Rights Reserved

A ministry without walls.A ministry without walls.A ministry without walls.A ministry without walls.

The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent

struggles and challenges.

WorkshopsWorkshops

An interactive website is relevant in making a business or organization visual.

Interactive Website

3.6

Social Media

W

Spiritualityi/Faith-BasedThe Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the sanctuary setting in an effort to meet the needs of those seeking spiritual help to face life’s persistent struggles and challenges.

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W.A.R.M.T.H. Women Anoined to Restore, Minister, Touch, and Heal

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Facebook is one of the leading social networks, designed to connect, promote and inspire people from all walks of life. Businesses, organizations, and individuals utilizes this venue to bring about awareness and to inform their audiences.