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IntroductionIn older days, if we have started any business we have to do a door to door promotion or tell our family members or relatives or friends which were extremely stressful and yielded little results. Now-a-days people or even small kids surf the Internet for their desired information. People these days want instant results so that they do not waste or spend long hours in the internet searching for their required websites down to the bottom of the list. Normally, people who search in the Internet want to know something about a certain field of business or expertise. In other words they have a lot of questions about something. In this case, the searcher wants a website that can explain everything in the shortest possible time and not do otherwise.By Search engine optimization we can get the outcomes we never experienced before. Search engine optimization can offer you the success that you want if you can only bring out the best in the process and in your business. But doing such a thing requires an intensive knowledge and research based on the demands and complexities of the market.
What is search engine optimization? SEO or search engine optimization is the process of enhancing your website through following various tips and tricks so that people who are searching in the internet search engines will be able to find your site on the top of the search results. The process of increasing the amount of visitors to a Web site is what SEO means. The higher a Web site ranks in the results of a search, the greater the chance of that site being visited by a user. It is a common practice for the Internet users not to click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The three most popular search engines at present are Google, Bing, and Yahoo. Search engine optimization makes your website easily accessed and viewed by thousands or even millions of people around the world. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (SERP) When someone types a word or phrase into search engines (like Google, Yahoo, Msn etc., ) looking for your product, you want to appear on the first or second page of the search results.
Why is Search Engine Optimization Important?Search Engine Optimization is term coined for the process of making a website and its content highly relevant for both search engine and searchers. SEO requires a scientific and process based approach to achieve results.Optimizing is a continuous activity and any noticeable results usually take 4 5 months.Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine Optimizations goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements (sponsored advertisement). The second way of getting high rankings from search engines is through organic searches or natural search.
Search Engine Optimization is term coined for the process of making a website and its content highly relevant for both search engines and searchers.
Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages.
By optimization we could improve the ranking of your website to benefit the followingi. Higher Visibility of your products/services on the World Wide Webii. Increased targeted trafficiii. Increased Customers iv. Increased number of Leadsv. Increased Sales
TrafficThe main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal. The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.
People and Search Engines are alikeSearch engines behave like people. They like websites, WHICH contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines. Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.
Search Engine optimization - Process OverviewOverview
How is Search Engine Optimization works for a website?The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.Crawler-Based Search EnginesCrawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.
Human-Powered DirectoriesA human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site."Hybrid Search Engines" Or Mixed ResultsIn the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings.
Who Needs SEO?
Any website that is geared towards business or commerce should posses search engine optimization elements. The ultimate goal of a website is to attract Internet users, and studies have shown that the vast majority of users find websites by using the major search engines.
Many people believe that just the act of building a website ensures the network success. Its very competitive out there, and only if you understand that you need SEO, will you be able to get some attention. And if you adopt both aspects of the SEO on page & off page optimization, you are definitely headed towards the area of maximum exposure and good ranking.
If your company is considering building a new website or updating an existing one, then search engine optimization should be one of the top priorities in mind.
Cost EffectivenessOne can do search engine optimization under the ASSUMPTION that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating.SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.
Two major factors for SEO On Page & Off Page OptimizationCreating or editing a web page so that it will rank well in the search engines.
On Page OptimizationThe factors contained within a Web Page that effect it's position in the SERP (Search Engine Results Page). Adding keywords on pages, optimizing Meta Tags Titles, descriptions and keywordsOn-Page Optimization ServicesOn-Page optimization is an important part of search engine optimization campaign. If on page optimization of a website is done carefully, then you will have good chance of getting a high search engine ranking.IPO means preparing Meta title, description, keywords, header tags, checking the keyword density, URL structure modifying keyword frequency in the URL, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web pag