WANT MORE SHOPPERS? · 151,473. Is Our Circulation Weekly. 914.962.3871 | nypennysaver.com. 1520...
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914.962.3871 | nypennysaver.com 1520 Front Street, Yorktown Heights NY 10598 Dining & Entertainment ..............................................81% Women’s Apparel........................................................74% Men’s Apparel ........................................................... 65%* Auto Accessories Tires, Brakes, Service.................. 63%* Vacations/Travel..........................................................58% Pharmacist/Prescription Service ..............................54% Children’s Apparel..................................................... 52%* Tax Advisor/Services ..................................................51% Cleaning Services Carpet, Air Duct, Home............... 45%* Health Club/Exercise Class ........................................38% Furniture/Home Furnishings .................................... 36%* Legal Gambling Entertainment ................................ 35%* Home Improvement/Supplies .................................. 33%* Athletic & Sports Equipment .................................... 31%* Lawn & Garden ...........................................................31% Lawn Care Service .....................................................30% Education/Classes ......................................................28% Veterinarian............................................................... 27%* Florist/Gift Shops ........................................................26% Used Automobile....................................................... 26%* Cellular Phone New/Update Service .........................25% Financial Planner Retirement, Investing....................25% Television/Electronics.................................................24% Home Heating/Air Conditioning..................................23% Jewelry .................................................................... 21%* Antiques/Auctions .................................................... 19%* Home Computers/Tablets/Laptops ........................... 19% Major Home Appliance ............................................ 18%* New Automobile ....................................................... 18%* Childcare ................................................................... 16%* Carpet/Flooring ......................................................... 15%* Chiropractor ................................................................13% Arts & Crafts Supplies ............................................... 12% Attorney.................................................................... 11%* Real Estate ............................................................... 10%* Weight Loss ................................................................. 9% Wedding Supplies........................................................ 9% Motorcycles or ATV’s ................................................... 6% Boats/Personal Watercraft .......................................... 1% *Increase from 2015 2015 CIRCULATION AND READERSHIP STUDY Source: Circulation Verification Council (CVC) 2012-2014 Readership Study of PennySaver G R O W W I T H U S ! WANT MORE SHOPPERS? READERS’ PLANNED PURCHASES FOR NEXT 12 MONTHS 74.1% REGULARLY READ the PennySaver 76.1% OF REGULAR READERS FREQUENTLY PURCHASE products/services from ads in the PennySaver OVER 1/2 OF PENNYSAVER READERS EARN $ 100K OR MORE PENNYSAVER PEOPLE... HAVE PLENTY OF PENNIES TO SPEND! 70% with household income $75,000 or more | 87% with household income $50,000 or more PENNYSAVER PEOPLE... ARE AGELESS! 57% of our readers are 25-54 years old | 41% of our readers are 55+ years old PENNYSAVER IS A... SMART MEDIA BUY! 79% of our readers attended college PENNYSAVER HAS... STAYING POWER! 56% of our readers keep each copy 3 or more days (17% keep it a week or more!) PENNYSAVER INSERTS... DELIVER IMPACT! 77% “always” look at inserts in the PennySaver
Transcript of WANT MORE SHOPPERS? · 151,473. Is Our Circulation Weekly. 914.962.3871 | nypennysaver.com. 1520...
914.962.3871 | nypennysaver.com1520 Front Street, Yorktown Heights NY 10598
Dining & Entertainment ..............................................81%Women’s Apparel ........................................................74%Men’s Apparel ...........................................................65%*Auto Accessories Tires, Brakes, Service ..................63%*Vacations/Travel..........................................................58% Pharmacist/Prescription Service ..............................54%Children’s Apparel .....................................................52%*Tax Advisor/Services ..................................................51% Cleaning Services Carpet, Air Duct, Home ...............45%*Health Club/Exercise Class ........................................38%Furniture/Home Furnishings ....................................36%* Legal Gambling Entertainment ................................35%*Home Improvement/Supplies ..................................33%*Athletic & Sports Equipment ....................................31%*Lawn & Garden ...........................................................31%Lawn Care Service .....................................................30%Education/Classes ......................................................28%Veterinarian ...............................................................27%*Florist/Gift Shops ........................................................26%Used Automobile .......................................................26%*Cellular Phone New/Update Service .........................25%Financial Planner Retirement, Investing ....................25%Television/Electronics .................................................24%Home Heating/Air Conditioning ..................................23% Jewelry ....................................................................21%*Antiques/Auctions ....................................................19%*Home Computers/Tablets/Laptops ........................... 19%Major Home Appliance ............................................ 18%*New Automobile .......................................................18%*Childcare ...................................................................16%*Carpet/Flooring .........................................................15%*Chiropractor ................................................................13%Arts & Crafts Supplies ............................................... 12% Attorney .................................................................... 11%*Real Estate ............................................................... 10%*Weight Loss ................................................................. 9% Wedding Supplies ........................................................ 9%Motorcycles or ATV’s ................................................... 6% Boats/Personal Watercraft .......................................... 1% *Increase from 2015 20
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GROW WITH US!
WANT MORE SHOPPERS?
READERS’ PLANNED PURCHASES FOR NEXT 12 MONTHS
74.1%
REGULARLY READ the PennySaver
76.1% OF REGULAR READERS
FREQUENTLY PURCHASEproducts/services from ads in the PennySaver
OVER 1/2 OF PENNYSAVER READERS
EARN $100K OR MORE
PENNYSAVER PEOPLE... HAVE PLENTY OF PENNIES TO SPEND!70% with household income $75,000 or more | 87% with household income $50,000 or more
PENNYSAVER PEOPLE... ARE AGELESS!57% of our readers are 25-54 years old | 41% of our readers are 55+ years old
PENNYSAVER IS A... SMART MEDIA BUY!79% of our readers attended college
PENNYSAVER HAS... STAYING POWER!56% of our readers keep each copy 3 or more days (17% keep it a week or more!)
PENNYSAVER INSERTS... DELIVER IMPACT!77% “always” look at inserts in the PennySaver
151,473Is Our Circulation Weekly
914.962.3871 | nypennysaver.com1520 Front Street, Yorktown Heights NY 10598
*Portion of circulation who read the PennySaver regularly, multiplied by audited pass-along average of 2 readers per copy
**1.9 Readers Per Copy
76.1%* Frequently Purchase Products & Services From Ads They See in The PennySaver
ZONE 1Yorktown-Somers . . . . . . . . . . . . . . . . . . 24,991
ZONE 2Mahopac/Carmel . . . . . . . . . . . . . . . . 14,500 Brewster-New Fairfield . . . . . . . . . . . . . 12,373Mount Kisco-Katonah . . . . . . . . . . . . . . 14,037
ZONE 3Central Westchester . . . . . . . . . . . . . . . 18,943(Armonk, Briarcliff, Chappaqua, Croton, Crugers, Hawthorne, Millwood, Ossining, Pleasantville,Scarborough, Thornwood) Southern Westchester . . . . . . . . . . . . . . 9,450 (Dobbs Ferry, Elmsford, Harrison, Hastings, Irvington, Sleepy Hollow, Tarrytown, Valhalla,
No. White Plains)
ZONE 4Peekskill-Cortlandt-Putnam Valley . . . 21,876
ZONE 5Fishkill-Beacon . . . . . . . . . . . . . . . . . . . . . 9,826Hopewell-Pawling . . . . . . . . . . . . . . . . . 12,302Wappingers . . . . . . . . . . . . . . . . . . . . . . 13,175
Sleepy Hollow North White Plains
Southern Westchester
Pleasantville
Croton
Central Westchester
Cortlandt
Putnam Valley
New Fairfield
Ridgefield
Poughkeepsie
Highland
Garrison
Hyde Park
Harrison
Hastings
(2015 Independent Audit by Circulation Verification Council)
2 for 1 For Every PennySaver Read, There Are 2** Highly Engaged Readers
