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MADMONKEYZPORTFOLIODESIGNFOR
COMMUNICATIONVISUAL
Contants
ApplicationGraduate
CertificateDesign For Visual
Communication
Conections
Project RequirementsMaking a connection between1909, 1929, 1959 and 2009
OutcomeA4 Poster Unveiling MAN UTD Football Club Kit
Visual Language & Grammer
Project RequirementsProduce an A6 work book of drawings, constructions, photographs, observations, etc in three sections: section 1 lines, section 2 circles and section 3 squares
OutcomeWorkshop exercises in rough form and refined
SuperstitionFriday the 13th
Project RequirementsA double-page spread ‘Special Report’
OutcomeA double-page spread ‘Special Report’ on consumerism and the designer’s role for Grafik Magazine
Typescapes
Project RequirementsOne completed A2 Poster. One completed A3 Poster. 3 notification cards (third A4, A5 portrait, A5 landscape). A front and back cover plus a double page spread.
OutcomeA double page spread
Identity
Project RequirementsTo involve a monogram and apply to a letterhead,invoice, compliment slip and business card
OutcomeMonogramMonogram in b/wMonogram in colour variationsMonogram scaled small to large
Generative Systems
Project RequirementsSystem as a set of rules and separately as an experiment that shows the application of the rules
OutcomeA3 Poster
Visualising Statistical Information
Project RequirementsOne table of information and one graphic representation of information
OutcomeTable & Graph
Letterpress
Project RequirementsGroup collaboration project
OutcomeImage Workshop
Folder & Dialogue
Project RequirementsA folded item that intergratesa dialogue, conversation or discussion
OutcomeA finish folded item resulting from workshop
Reduction &Redundancy
Project RequirementsBlack and white illustrationColour variationA2 poster integrating the resultant image with relevant text for an event or exhibition.
OutcomeBlack and white illustrationColour variations
Typologies
Project RequirementsTypology presented in a format A3 poster
OutcomeA3 Poster
01
02
04
03
11
06
07
10
05
Design
08
09
Project TitleConnections
Project RequirementsMaking a connection between1909, 1929, 1959 and 2009
OutcomeA3 Poster Unveiling MAN UTD Football Club Kit
Project TitleVisual Grammar
Project RequirementsProduce an A6 work book of drawings, constructions, photographs, observations, etc in three sections: section 1 lines; section 2 circles; and section 3 squares
OutcomeWorkshop exercises in rough form and refined
Project TitleTypescapes
Project RequirementsOne completed A2 Poster. One completed A3 Poster. 3 notification cards (third A4, A5 portrait, A5 landscape). A front and back cover plus a double page spread.
OutcomeThird A4 vertical/horizontal expressing one typeface, one size, one weight and one colour
Typography in Spatial Environments
projects by:Langlands & BellStudio MyerscoughWhy Not AssociateRuedi Baur Associate
TypescapesThe Design Museum
Shad Thames London SE1 2YD020 7403 [email protected]
Admission£8.50 adults£6.50 concessions£5 students
TypescapesThe Design Museum
Typography in Spatial Environments
projects by:Langlands & BellStudio MyerscoughWhy Not AssociateRuedi Baur Associate
Shad Thames London SE1 2YD020 7403 [email protected]
Admission£8.50 adults£6.50 concessions£5 students
5 December 2009
22 February 2010
5 December 2009
22 February 2010
Project TitleTypescapes
Project RequirementsOne completed A2 Poster. One completed A3 Poster. 3 notification cards (third A4, A5 portrait, A5 landscape). A front and back cover plus a double page spread.
OutcomeA5 landscape expressing one typeface, two size, one weight and one colour
Typography in Spatial Environments
projects by:Langlands & BellStudio MyerscoughWhy Not AssociateRuedi Baur AssociateThe Design Museum
Shad Thames London SE1 2YD020 7403 [email protected]
Admission£8.50 adults£6.50 concessions£5 students
Typescapes
5 December 200922 February 2010
Project TitleTypescapes
Project RequirementsOne completed A2 Poster. One completed A3 Poster. 3 notification cards (third A4, A5 portrait, A5 landscape). A front and back cover plus a double page spread.
OutcomeA5 portrait expressing one typeface, one size, two weight and one colour
TypescapesThe Design Museum
Typography in Spatial Environments
projects by:Langlands & Bell
Studio Myerscough
Why Not Associate
Ruedi Baur Associate
Shad Thames London SE1 2YD020 7403 [email protected]
Admission£8.50 adults£6.50 concessions£5 students
5 December 200922 February 2010
Project TitleTypescapes
Project RequirementsOne completed A2 Poster. One completed A3 Poster. 3 notification cards (third A4, A5 portrait, A5 landscape). A front and back cover plus a double page spread.
OutcomeA double page spread
Type LandscapesWord on the street
In particular, digital technology
has provided almost limitless
opportunities for designers, artists
and others to represent their concepts
through expressive visual forms.
One result of this is kinetic typography,
the combination of typography and
motion, or what is also sometimes
called typographic animation.
Unlike static, print-based forms, kinetic
typography uses motion to convey
gestures in ways that can function
powerfully as visual images.
As a medium, it is inherently
interdisciplinary, in the sense that it
can integrate technology, typography,
motion, graphic design, music and
literary narrative.
When we extend this marriage of
typography and motion to graphic
design education, it is essential that we
teach our students the fundamentals
of kinetic typography before expecting
them to make innovative visual forms
of concepts.
These fundamentals could be grouped
into four categories, with the overall
purpose of focusing on the synergistic
interaction of one component with
another.
All components interact with and support
all others, in the process of arriving at a
rich, expressive message on the stage
(sometimes also known as ground or field
of activity). Below is a list of the attributes
of the four categories, each of which
contributes to the use of kinetic
typography for communication.
1 2
In recent decades, technological innovation has greatly improved our potential for visual communication.
Project TitleTypescapes
Project RequirementsOne completed A2 Poster. One completed A3 Poster. 3 notification cards (third A4, A5 portrait, A5 landscape). A front and back cover plus a double page spread.
OutcomeDesign a front and back cover for the book
Typescapes:
Typographyin Spatial
Environments
Wanje Luckie
Cyan BooksPublished byCyan Books
Typography is a critical tool in visual communication, in
part because it can evokehuman emotion by combining
form with narrative text. Human feelings may serve as
the basis for the design of compelling images of a wide
range of circumstances in oursurroundings.
Emotion has a powerful voice, and it can be used in
a soul-stirring wayto convey the unique qualities of
each individual.
Over time, typography has gradually changed
in response to major factors like individual differences,
technological advancement, and cultural evolution.
Motion is physiologically linked to our self-awareness,
and, as such, is always inseparable from our
daily experience.
By its very nature, through such discernible attributes
as direction and velocity, the mere presence of motion
cannot help but call to mind such qualities as
dynamism and energy.
When combined through technological means,
typography, motion and emotion retain many of their
separate characteristics, while they also enable
designers to make new, synergistic consequences.
Admission
£8.50 adults
£6.50 concessions
£5 students
Shad Thames
London SE1 2YD
020 7403 6933
info@designmuseum
.orgThe Design M
useum
5 December 2009
22 February 2010
Typography in
Spatial Environments
projects by:
Langlands & Bell
Studio Myerscough
Why Not Associate
Ruedi Baur Associate
Typescapes
A Monster toConsumerism
Special Issues for Young Children22
A Monster toConsumerism
Young child with toyParents of young
children have an important role to play in
protecting their kids from invasive
marketing, and in educating them about
advertising from an early age.
Research has shown that children
between the ages of two and five cannot
differentiate between regular TV program-
ming and commercials. Young children are
especially vulnerable to misleading
advertising and don't begin to understand
that advertisements are not always true
until they're eight.
Children's identities shouldn't be defined
by their consumer habits; yet that is the
main way they see themselves reflected in
the mediaas consumers, and advertisers
are targeting younger and younger
children with this message. A healthy
society raises children to be responsible
citizens rather than just consumers.
Creating healthy, happy families means
spending time together rather than
spending money.
Parents should be concerned about the effect
excessive materialism can have on the
development of their children's self image and
values. In her 1997 book on modern family
life, The Shelter of Each Other, author Mary
Pipher worries that our consumer-saturated
culture may be breeding feelings of
"narcissism, entitlement and dissatisfaction"
in today's kids.
According to the Canadian Toy Testing
Council the biggest area of concern with toy
ads in Canada is exaggeration. Young children
often think a toy actually can do a lot more
than it can because of the way toys are
portrayed in advertisements.
These concerns have led some jurisdictions to
ban all advertising to children. Québec has
banned print and broadcast advertising aimed
at kids under thirteen. Sweden has banned
advertisements aimed at children under 12
and it is lobbying European Union members to
adopt similar policies.
The marketing of merchandise based
on the popular pre-school TV programs
Barney and Teletubbies marked the beginning
of identifying toddlers as a consumer market.
Reporting on this trend, the industry magazine
KidsScreen noted that: "Agencies are
cautiously eyeing the zero-to-three year-old
demographica group that poses tremendous
challenges and opportunities, because
research has indicated that children are
capable of understanding brands at very
young ages."
Project TitleSuperstition/Friday the 13th
Project RequirementsA double-page spread ‘Special Report’
OutcomeA double-page spread ‘Special Report’ on consumerism and the designer’s role for Grafik Magazine
Special Issues for Young Children
Effects of materialism"Advertising at its best is making people feel that without their product, you're a loser”. Kids are very sensitive to that. Nancy Shalek (former president Grey Advertising)
Project TitleIdentity
Project RequirementsTo involve a monogram and apply to a letterhead,invoice, compliment slip and business card
OutcomeMonogram in black and white
L Project TitleIdentity
Project RequirementsTo involve a monogram and apply to a letterhead,invoice, compliment slip and business card
OutcomeMonogram scaled small to large
LL
LL
L
Project TitleIdentity
Project RequirementsTo involve a monogram and apply to a letterhead,invoice, compliment slip and business card
OutcomeMonogram colour variations
L L L L L LL L L L L LL L L L L L
Project TitleIdentity
Project RequirementsTo involve a monogram and apply to a letterhead,invoice, compliment slip and business card
OutcomeMonogram applied to compliment slipMonogram applied to business card
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With Compliments
Wanje LuckieLimited
7a Duncan Terrace AngelIslington LondonN1 8BZ
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t 020 7278 8872f 020 7278 0961
7a Duncan Terrace AngelIslington LondonN1 8BZ
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Project TitleIdentity
Project RequirementsTo involve a monogram and apply to a letterhead,invoice, compliment slip and business card
OutcomeMonogram applied to letterhead
our ref 123456789 your ref 123456789
Graig Gill
7 Chesterton House
Chesterton Lane
Cirencester
Glos GL7 1XQ
01 May 2009
Dear Graig
This letter has been typed according to our recommended layout. The head margin
should be set to 37mm and the side margins set to 35mm, giving a typing width of
140mm. This means that the typewritten information will align with the lrc address
at the top of the page and extend no further than the right-hand notch in the top bar.
The typing should align on the left and remain unjustified on the right. There should
be no indents and a normal word space used after full points.
For consistencies sake we have adopted one of the two ‘house’ typefaces
(AdobeGaramond). The size of type is 12 point and the line feed 18 point – this is an
approximation of the one-and-a-half line space common to all typewriters. The layout
allows for the inclusion of references, which appear at the top of the page utilising a
35mm tab. If the references are not required then preceed the name of the addressee
by 2 carriage returns. You will notice that when 5 lines of ‘name & address’ are keyed
in, the top line ranges with the first notch in the side bar and the top of the ‘L’ of the lrc
identificant, and the last line sits on its base line.
The date should appear 2 carriage returns below the last line of the address.
The ‘Dear…’ should be 4 carriage returns lower and the main body of the letter
a further 2 returns lower. Paragraphs should be separated by a single line space
(2 carriage returns)
Yours sincerely
Wanje Luckie
7a Duncan Terrace
London N1 8BZ
t 020 7278 8872
f 020 7278 0961
Registered Office
1 Bentinck Street London W1M 5RN
Registered Number 1828075 England
Directors
Wanje Luckie
Sheba Meribel
Wanje Luckie
Limited
w www.madmonkeyz.com
L
Project TitleIdentity
Project RequirementsTo involve a monogram and apply to a letterhead,invoice, compliment slip and business card
OutcomeMonogram applied to invoice
INVOICE
our ref 123456789 your ref 123456789
Graig Gill
7 Chesterton House
Chesterton Lane
Cirencester
Glos GL7 1XQ
01 May 2009
Registered Office
1 Bentinck Street London W1M 5RN
Registered Number 1828075 England
Directors
Wanje Luckie
Sheba Meribel
Wanje Luckie
Limited
LRate
15%
Terms thirty days nett
VATFee
Design for Executive SourcingWeb Banner & Guarantee Scheme
Total
Your Order NumberInvoice Number
7a Duncan Terrace
London N1 8BZ
t 020 7278 8872
f 020 7278 0961
w www.madmonkeyz.com
£100.00 £100.00
£100.00
Project TitleReduction and Redundancy
Project RequirementsBlack and white illustrationColour variationA2 poster integrating the resultant image with relevant text for an event or exhibition.
OutcomeBlack and white illustration
Never Hide
It’s okay to place ‘em near your alarm clock you’ll need ‘em throught out the day...Protect your eyes like no other
Project TitleReduction and Redundancy
Project RequirementsBlack and white illustrationColour variationA2 poster integrating the resultant image with relevant text for an event or exhibition.
OutcomeColour variation
Project TitleReduction and Redundancy
Project RequirementsBlack and white illustrationColour variationA2 poster integrating the resultant image with relevant text for an event or exhibition.
OutcomeBlack and white illustration
Project TitleReduction and Redundancy
Project RequirementsBlack and white illustrationColour variationA2 poster integrating the resultant image with relevant text for an event or exhibition.
OutcomeColour variation
Never Hide
It’s okay to place ‘em near your alarm clock you’ll need ‘em throught out the day...Protect your foot like no other
Project TitleLetterpress
Project RequirementsGroup collaboration project
OutcomeClass workshop
Withnail And I
Bruce Robinson
I'm going for a cup of tea.Do you want one?
Do you want a cup of tea, Withnail?No
Thirteen millionLondoners have to wake up to this
The murder and all-branand rape?
And I'm sitting in this bloody shack,and I can't cope with Withnail.
I must be out of my mind.
I must go home at once anddiscuss his problems in depth.
I have some extremelydistressing news.
I don't want to hear it.I don't want to hear anything.
My God, it's a nightmare,let me tell you. It's a nightmare.
We've just run out of wine.What are we gonna do about it?
I don't know.I don't know.
Oh, God!
I don't feel good.
My thumbs have gone weird!
I'm in the middle
of a bloody overdose.
Oh, God
My heart's beatinglike a fucked clock!
I feel dreadful.I feel really dreadful.
So do I.So does everybody
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Graduate Certificate Design For Visual Communication 2009 Information
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Maartje Anne Schalkxr
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Alexandra Strassheimer
Alex Edouard
Beverley Howard
Beatriz Santiago
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Carly Gemma Holder
Claudio De Paula Graciolli Jnr
Diana Koleva
Grazia Trisciuoglio
Graeme Rutherford
Ian Car
Katalin Pulla
Kate Bowker Lockwood
Lucy Syke-Thomson
Maartje Anne Schalkxr
Mark Horgan
Mathew Hencock Milivia
Milivia Romici
Rhea Lordes Pabillano
Taleen Temizian
Viktors Sorokins
Wallace Henning
Wanje Luckie
Project TitleVisualising Statistical Information
Project RequirementsOne table of information and onegraphic representation of informationof 23 class members
OutcomeTable & Graph
Graduate Certificate Design For Visual Communication 2009 Information
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Contact: m: 07891 055 761e: [email protected]