• Founded on October 16, 1923 by brothers Walt and Roy Disney as an animation studio

• One of the biggest Hollywood Studios• Licensor of: - 11 theme parks - Several television networks, including ABC and ESPN

Walt Disney: The Background

• Headquarters and primary production facilities The Walt Disney Studios in Burbank, California

• It has been a component of the Dow Jones Industrial Average since May 6, 1991

• Mickey Mouse serves as the official mascot of The Walt Disney Company

Mickey Mouse

• Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney

• Birthday: November 18, 1928• Comic animal cartoon character• Icon for The Walt Disney Company• Mickey Mouse one of the most recognizable

symbols in the world

Mickey’s Friends

Mickey’s Friends

Mickey’s Friends

• Walt Disney Studio- To serve the current innovation of the entertainment industry

• Parks and Resorts- A place “ Where Dreams Come True”- Disneyland Resort, Anaheim California- Walt Disney World Resort, Lake Buena Vista, Florida- Tokyo Disney Resort, Urayasu, Chiba- Disneyland Resort Paris, Marne La Valle, France- Hong Kong Disneyland, Penny’s Bay, Lantau Island

Walt Disney: Strategies

• Disney Consumer Products- Disney Consumer Products and affiliates (DCP) extend the Disney brand - Toys, books, magazines, interactive games, foods and beverages, stationery, electronics

and fine art

Walt Disney: Strategies

• Disney Interactive Media Group- Responsible for the creation and delivery of

Disney branded interactive entertainment and informational content across multiple platforms such as: i) online ii) mobile and video game

Walt Disney: Strategies

Walt Disney Internal Environment

- Walt Disney diversify its operations to decreasing sales in product lines into home video, film, merchandise, radio broadcasting, net-work television and theme parks.

- Disney dominates family entertainment market and focused market diversification to cover a wide array of products and services.

Walt Disney External Environment

- Disney interactive media group intro a media kit web site for their customer to source for information about advertising on Disney’s family of sites.

- The movie business and the network – television departments faced competition by new cartoon figures appears everyday in tv shows or movie theaters overseas.

Walt Disney: Competitive Advantages

• A collection of vibrant and creative engines- Manage in a consistent and integrated way

• Combination of assets and management philosophy

• Quality• Value

Walt Disney: Financial Performance

The following table summarizes the fourth quarter and full year results for fiscal 2010 and 2009 (in millions, except per share amounts):

Walt Disney: Competitor

Competitor: Warner Brothers

• A fully integrated, broad-based entertainment company• Global leader in the creation, production, distribution,

licensing and marketing in their related businesses, across all current and emerging media and platforms.

• The company stands at the forefront of every aspect of the entertainment industry such as:- Feature film, TV and home entertainment production - Worldwide distribution to DVD, digital distribution,

and animation- Comic books, licensing, international cinemas and

broadcasting

Walt Disney: In 1920s

Walt Disney: Today

Walt Disney: In Future

• Develop new business models to levitate the risks associated with them

• Overcome 2 entertainment industry’s challenges:- File sharing- Copyright infringement

• Adapt and change their management system in order to integrate into the digital age

• Follow its philosophy to make people happy• Recognize new technology trends and develop plans

to minimize the risks associated with technology

Thank You!