Walnut hillnais2013share
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Transcript of Walnut hillnais2013share
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Revolutionize your
communications culture
through community engagement
Julie Faulstich Michele Levy
Assistant Head of School Chief Marketing Officer
March 2012
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What are your challenges?
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An endless (fulfilling) journey
• Start with the right structure
• Know where the bus is heading
• Make it everyone’s job
• Lessons learned along the way
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First…some context
World-class artistic training, rigorous college-prep academics
• Academic classes: 8 am - 2 pm
• Arts programs: 2 pm til….
Dance, Creative Writing, Music, Theater, Visual Art
• Community Dance Academy
• Summer programs
Almost 300 students
• 70% boarding, 30% day
• 30% of boarding are international
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Start with the right structure
Communications
Department
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Start with the right structure
Integrated
Marketing
Communications
Team
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Dev
elo
pm
en
t
Ad
mis
sio
ns
Stu
de
nt
Life
Co
mm
un
ity
Pro
gram
Perhaps most important…
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The special sauce
“Sprinkled among every walk of life…
are a handful of people with a
truly extraordinary knack of
making friends and acquaintances.
They are Connectors.”
- Malcolm Gladwell, The Tipping Point
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Know where the bus is headed
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Make it everyone’s job
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Lessons learned along the way
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Find your
early adopters
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Content management is not all it’s
cracked up to be…
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At the end of the day…
it’s about what works
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Questions?