Walmart Makes Big Data Part of Its DNA - Keynote Presentation
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Transcript of Walmart Makes Big Data Part of Its DNA - Keynote Presentation
Mark van Rijmenam Founder Datafloq
Big Data Strategist International Keynote speaker
Author Think Bigger
There was 5 Exabytes of information created between
the dawn of civilization through 2003, but that much
information is now created every 2 days and the
Pace is Increasing
WalmartwasdoingBigDatabeforeitwascalledBigData1987:thelargestprivatesatellite
communica7onsystem
1990:Firstdatawarehouseprototypetostorehistoricalsalesdata
1990s:Walmartalreadyhas180Terabyteofdata
1980s:Op7mizingsupplychainwithdataandsta7s7cs
1996:LaunchofWalmart.com
2002:WalmartusestheInternetfordata
exchangewithsuppliers
Whataretheydoing?
1) TheSocialGenome2) ShopyCat3) SearchEnginePolaris4) Walmart.com&recommenda7ons5) Mobilesolu7ons
Walmart’sSocialMediaPresence
>34.500.000likesonFacebook
>800.000followersonTwiZerwithadozenchannels
>330.000followersonLinkedIn
~40.000followersonPinterest
>21.000followersonGoogle+
• Builtinternallyfromscratchinjust10months
• Increaseconversionratesby10-15percent
• Usersdon’tonlygetresults,butareshowntopicpages
• Basedonseman7ctechnology
• Capableofqueryunderstandingandsynonymmining
“Wewanttoknowwhateveryproductintheworldis.Wewanttoknowwhoeverypersonintheworldis.Andwewanttohavetheabilitytoconnectthemtogetherin
transacGon.”
CEOGlobalE-commerce–NeilAshe
Thank you
@vanRijmenam
https://datafloq.com
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