Wally Hayward - Chicago Cubs
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Transcript of Wally Hayward - Chicago Cubs
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Family Ownership
The Ricketts Family
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Ricketts Family MissionThe Ricketts Family has a three-part mission for its ownership of
the Cubs:
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Cubs: 125 Year Start-Up
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Cubs Brand
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Our Team
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Cubs Organizational Rankings
Player Development Trends Are Encouraging
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2009: 26th
2010: 8th 2009: 27th
2010: 14th
2009: 27th
2010: 7th
Prospects in Baseball America’s Top 100
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5
4
3
2
1
0
2
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Rays Cubs & Indians 10 MLBOrganizations
11 MLBOrganizations
4 MLBOrganizations
2 MLBOrganizations
(Number of Prospects)
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Cubs Rookies
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Wrigley Field Experience
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8.05
4.00
3.173.00 2.88
0.00
3.00
6.00
9.00
Navy Pier Millennium Park Chicago Cubs Lincoln Park Zoo Chicago Trolley
(Visitors In Millions)
Top Chicago Tourist Attractions (1)
Fan Attendance
Sources: Crain’s Chicago Business & ESPN.com
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Methodology of Conventions Sports & Leisure Economic Impact Study
Economic Impact Study
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● Fan intercept surveys conducted over two home stands in August and September (survey dates included both weekday and weekend games)
● 1,262 surveys of randomly selected fans to ensure simple random sample
● Surveys addressed the following topics:
General demographic traits (Age, Income, Place of Residence, etc.)
Number of tickets purchased
Primary reason for visiting Chicago
Average number of visits to Chicago to attend Cubs’ games
Duration of stay in Chicago
Type of overnight accommodations
Daily out-of-ballpark spending levels on various categories
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Cubs Fans From Across the US
First Intercept Study:
Second Intercept Study:
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Notes: Based on the zip of all respondents. Excludes all respondents that do not reside within the U.S.
Driving Tourism
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Our Fan
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Male59%
Female41%
Fan Gender
Illinois63%
Outside Illinois37%
Cubs Fans Place of Residence
Chicago27%
Non-Chicago73%
No44%
Yes56%
Non-Local Fans Visiting Solely to Attend Cubs Game
Cubs Fans Place of Residence
Average Age: 38 Average Household Income: $77,600Economic Impact Study Findings
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Lodging21%
Restaurants29%
Retail13%
Non-Cubs Entertainment
13%
Other24%
$90 million
$78 million
$111 million
$48 million
$48 million
Impact on Chicago BusinessCubs Contribution to the Economics of Chicago
Annual Total Net New Direct Spending: $375 million
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Economics of Community: Fiscal Impact is Significant
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● Wrigley Field is one of four privately held baseball stadiums
● Cubs contribute through several taxes
● Sales Tax (City, County, State)
● Amusement Tax (City, County)
● Hotel Tax (City, State)
● Property Tax (City, County)
● Restaurant Tax (City)
● Income Tax (State)
● Total Net New Tax Revenue is approximately $59 million
● Stadium renovation and development of Triangle Parcel would dramatically increase economic impact and generate significantly more net new taxes
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2010 Improvements: Fan Experiences
Before After
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2010 Improvements: Fan Experiences
Before After
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2010 Improvements: Fan Experiences
Before
After
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2010 Improvements: Fan Experiences
Before After
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2010 Improvements: Fan Experiences
Before
After
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2010 Improvements: Fan Experiences
Before
After
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2010 Improvements: Family-Focused
Kids Coral Run the Bases
Play Ball Pic
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It’s a Way of Life
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It’s a Way of Life: Winner
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Brand Activation
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Brand Activation
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