Wallet affinitymap
Transcript of Wallet affinitymap
![Page 1: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/1.jpg)
WALLETAffinity Mapping Exercise
Raf Laus, UX Architect
![Page 2: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/2.jpg)
ForresterWallet Definition:
A service that lets consumers manage digitized valuables (offers, coupons, loyalty rewards, tickets, boarding passes, gift cards, IDs, electronic receipts, or product information) from multiple brands and that enables payment transactions.
![Page 3: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/3.jpg)
![Page 4: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/4.jpg)
CHECKOUT
PAYMENTS
PURCHASE
CHECKOUT+
ADD CC
APPLE PAYIN
CHECKOUT
CHECKOUTADD GIFT
CARD
CHECKOUTM/ B MONEY
CHECKOUTLOYALLIST /
PLENTI
ORDER SUMMARY
PROMOS
ORDER SUBTOTAL
ORDER CONFIRMAT-
ION
![Page 5: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/5.jpg)
PLENTI(EARN)
BAG
LOYALTY
PLENTI(REDEEM)
CHECKOUT
LIST OF LOYALTYPROMOS
MY ACCOUNT
OFFERSM/B MONEY
PLENTI
CHECKING POINTS IN MY WALLET
DISCOUNT COUPONS
CHECKING LOYALTY POINTS
ADD TO BAG OVERLAY
(LOYALLIST)
![Page 6: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/6.jpg)
PAYING WITH
WALLET IN-STORES
POS
PLENTI ON POS
PRE-PAY BOPS
BRICK & MORTAR
ORDER SUMMARY
SELF CHECKOUT
KIOSK
ORDER CONFIRMAT-
ION
![Page 7: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/7.jpg)
MY ACCOUNT
ADD CREDIT CARDS
MY ACCOUNT
MY ACCOUNT ADD GIFT
CARDS
MY ACCOUNTM MONEY
DASHBOARD
M/B MONEY OFFERS PLENTI
ORDERHISTORY
CREDIT & DEBITLISTS
![Page 8: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/8.jpg)
PLENTI LANDING
PAGE
DEALS / PROMOTIONS
PLENTI FAQS
SEASONALSALES
ENTER PROMO
CODE IN BAG
PROMO CODE IN
CHECKOUT
EMAIL PROMOS
BIRTHDAY GIFT
PROMOS
![Page 9: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/9.jpg)
COMPLETIONBONUS
REGISTRY
REGISTRY END DATE
COMPLETION BONUS
REGISTRY STAR
REWARDS
FREE GIFTS IN-STORE
(REGISTRY)ONLINE 2016
PROMO CODE IN
CHECKOUT
RETURNS
RETURNS
CREDITED $
![Page 10: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/10.jpg)
M MONEY POINT
CALCULATION IN BAG
BAG
PAYPAL EXPRESS
CHEKOUT IN BAG
APPLE PAY IN APP
GIFT CARDSPURCHASE
ABOUTFAQS
GIFT CARDS
BUYING A GIFT CARD
FOR SOMEONE
![Page 11: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/11.jpg)
payments
loyalty deals & promotions
POS my account
dashboard
registry
order history & returns
bag
gift cards
Wallet Affinity Mapping Part 1 General Themes
![Page 12: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/12.jpg)
![Page 13: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/13.jpg)
![Page 14: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/14.jpg)
MY ORDER HISTORY
FURNITURE & MATTRESS STATUS
MY MACY’S CREDIT CARD
CARDHOLDER BENEFITS
APPLY & LEARN MORE
GIFT CARD BALANCE
My Account Flowchart
MY ORDERS MY MACY’S CREDIT CARD GIFT CARDSMY ACCOUNT
MY PROFILE
MY PREFERENCES
MY ADDRESS BOOK
MY WALLET
MY PLENTI
MY LISTS
HOME
M MONEY
MY WALLET
MY LISTS
MY ORDER HISTORY
MY ACCOUNT DASHBOARD
CUSTOMER SERVICE STORES
![Page 15: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/15.jpg)
my offers & passes
add offer or pass
deals & promotions
my debit & credit cards mMoney Plenti
add a new card
edit or delete card
star passes Plenti offers
my wallet
My Wallet Flowchart
home menu my account
home menu my wallet
MEW
APP
my wallet
DESKTOP
![Page 16: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/16.jpg)
bag
my wallet
add offers manually see all offersselect
auto-provisioned offer from wallet
do you have any offers or saved offers in my wallet??
NOYES
checkout
My Wallet Flowchart Bag Page
![Page 17: Wallet affinitymap](https://reader031.fdocuments.net/reader031/viewer/2022021814/58edb5621a28aba7188b4569/html5/thumbnails/17.jpg)
My Wallet Flowchart MEW
checkout