Walker Chapter 10 Attractions

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Recreation, Attractions, and Clubs

Chapter 10

John R. Walker

Introduction to Hospitality, 6eand

Introduction to Hospitality Management, 4e


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Introduction to Hospitality, 6e and Introduction toHospitality Management, 4e - Walker

2013 by Pearson Higher Education, IncUpper Saddle River, New Jersey 07458 All Rights Reserved

Recreation, Leisure, and Wellness

The word recreationis defined as the use oftime for therapeutic refreshment of ones body or

mind

Recreation allows people to have fun togetherand form lasting relationships built on theexperiences they have enjoyed together

This recreational process is called bonding

Leisure is best described as time free fromwork, or discretionary time


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Government-Sponsored Recreation

Various levels of government that constitutegovernment-sponsored recreation areintertwined, yet distinct, in the parks, recreation,and leisure services

The founding fathers of America said it bestwhen they affirmed the right to life, liberty, andthe pursuit of happiness in the Declaration of

Independence


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Government-Sponsored Recreation

Government raises revenue from incometaxes, sales taxes, and property taxes

Additionally, government raises specialrevenue from recreation-related activitiessuch as automobile and recreationalvehicles, boats, motor fuels, transientoccupancy taxes (TOT) on hotelaccommodations, etc. The monies are distributed among the various

recreation- and leisure-related organizationsat the federal, state/provincial, city, and townlevels


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National Parks in the United States

The National Parks Service was founded in1916 by Congress to conserve park resourcesand to provide for their use by the public in away that leaves them unimpaired

The systems current roster of 367 areas covers

more than 80 million acres of land

More than 300 million visitors go to the parkseach year


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National Park Management

The National Park Service is in the Departmentof the Interior and is overseen by a director whoreports to the Secretary of the Interior.

There are 397 National Parks divided into sevenregions. The Director of the National ParkService establishes and approves service-widenatural resource policies and standards

The National Park Service budget for 2011 is$3.14 billion, and it employs a staff of 21,501


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Public Recreation and Parks Agencies

By the early 1900s, fourteen cities had madeprovisions for supervised play facilities, and theplay ground movement gained momentum

Boston established the first metropolitan parksystem in 1892.

In 1898, the New England Association of ParkSuperintendents (predecessor of the American

Institute of Park Executives) was established tobring together park superintendents andpromote their professional concerns.


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Commercial Recreation - Attractions

Recreation management came of age in the1920s and 1930s, when recreation and socialprograms were offered as a community service

Commercial recreationoften called eco- or

adventure tourismprovides residents andvisitors with access to an areas spectacularwilderness through a variety of guided outdooractivities


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Theme Parks

Began with Knotts Berry Farms: During the 1920s in Buena Park,

California, Knotts Berry Farm was a

berry farm and a tea room Business grew and different attractions

were added to the site

Today, Knotts Berry Farms is owned byCedar Fair Entertainment Corporation


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Size and Scope of the

Theme Park Industry

Theme parks and attractions vary according tothemewhich might be historical, cultural,geographical, and so on

Some parks and attractions focus on a singletheme; others focus on multiple themes

There are an abundance of theme parks located

throughout the United States


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Introducing Walt Disney:

A Man With a Vision

In 1923, at the age of twenty-one, Walt Disneyarrived in Los Angeles from Kansas City to starta new business

Mickey and Minnie Mouse first appeared inSteamboat Willie, which also incorporated musicand sound, on November 18, 1928

During the next few years, Walt and Roy mademany Mickey Mouse films, which earned themenough to develop other projects, including full-length motion pictures in Technicolor


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Magic Kingdom

The heart of Walt Disney World and its firstfamous theme park is the Magic Kingdom. It is agiant theatrical stage where guests become partof exciting Disney adventures. It is also the

home of Mickey Mouse, Snow White, Peter Pan,Tom Sawyer, Davy Crockett, and the SwissFamily Robinson.

More than forty major shows and ride-throughattractions, not to mention shops and uniquedining facilities, fill its seven lands of imagination


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Epcot

Epcot is a unique, permanent, and ever-changing worlds fair with 2 major themes:

Future World and World Showcase

Highlights include IllumiNations: Reflections ofEarth, a nightly spectacle of fireworks, fountains,lasers, and classical music.


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Disneys Hollywood Studios

With fifty major shows, shops, restaurants, ride-through adventures, and backstage tours,Disneys Hollywood Studios (formerly Disney

MGM Studios) combines real working motion

picture, animation, and television studios withexciting movie attractions

Walt Disney World is the most popular

destination resort in the world since its openingin 1971


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Universal Studios

Guided tours on its famous movie sets Most formidable competitor facing the Disney

Corp.

One reason for Universals success is itsadaptation of movies into thrill rides

Another is their commitment to guest

participation Largest movie studio and theme park is

Universal Hollywood


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Sea World Parks and Entertainment

Leader in conservation and education

Dedicated to preserving marine life and uses innovativeprograms to research various wildlife dilemmas

Includes: Sea World Busch Gardens Adventure Island Water Country Sesame Place

Discovery Cove


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Hersheys

1900s: Started producing mass quantities of milkchocolateresulting in immediate success

The following decades brought many product lineexpansions

1907: Milton Hershey opened Hershey Park as aleisure park for employees of Hersheys Company

1908: The park started its soon-to-be huge expansion

The park continued to add more rides and attractions;as the park continued to expand, the company

decided to open the parks doors to the public 1971: The park underwent redevelopment to turn the

small regional park into a large theme park


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Regional Theme Parks

Dollywood: In 1961, a small attraction with a Civil War theme

called Rebel Railroad opened its doors to the public

This attraction is now known all across the world as

Dollywood The name came about in 1986 when Dolly Parton

became a co-owner of the park

LegoLand:

Owned and operated by the Lego Group

Marketed toward young families


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Regional Theme Parks

GatorLand: Started when Owen Godwin built an alligator pit in his

backyard

After World War II, Godwin bought a 16-acre plotlocated off Floridas second most traveled highway

Provides a close-up view of Floridas animals in theirnative habitat

Wet n Wild:

First major water park in the U.S. In 1998, owner George Millay sold the Orlando Park

to Universal Studios Recreation Group


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Animal Attractions

Zoos - Approximately 150 million people visit aU.S. zoo every year.

The first zoo in the United States was thePhiladelphia Zoo, built in 1859.

Even today, zoos are extremely popular in theUnited States and Canada, and almost everymajor city has one


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Animal Attractions

The world-famous San Diego Zoo is located inhistoric Balboa Park in downtown San Diego,California.

Founded in 1916 by Dr. Henry Wegeworth, thezoos original collection totaled 50 animals.

Today, it is home to over 4,000 animals of morethan 800 different species.

The zoo also features a prominent botanicalcollection with more than 700,000 exotic plants


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Animal Attractions

The National Zoological Park in Washington,D.C., is part of the respected SmithsonianInstitution. More than 2,000 animals from nearly400 species make their home in this zoo

Aquariums are attractions that provide thrillingeducational experiences to millions of touristseach year. They are also multi-million-dollar

showpieces, displaying creatures vastly differentfrom us who dwell on land


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Historic Places/Sites

The first sites visited in recorded history werethe Seven Wonders of the ancient world, whichincluded

the Great Pyramid of Giza (Egypt)

the Hanging Gardens of Babylon (Iraq)

the Statue of Zeus at Olympia (Greece)

the Temple of Artemis at Ephesus (Turkey)

the Mausoleum at Halicarnassus (Turkey) the Colossus of Rhodes (Greece)

and the Lighthouse of Alexandria (Egypt)


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Historic places, sites, and museums are a part ofwhat is now called heritage tourism.

Heritage tourism has gained prominence inrecent years, particularly with baby boomers andolder adults

The National Register of Historic Places isthe United States official list of districts,

sites, buildings, structures, and objects worthyof preservation with more than 85,000 listings


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A few of the more important U.S. historicalattractions:

Monticello, home of Thomas Jefferson

The French Quarter in New Orleans

The Martin Luther King Jr National Historic site

The Grand Ole Opry in Nashville

The Freedom Trail in Boston

The Liberty Bell in Philadelphia


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Museums

The number of museums in the United States

has more than quadrupled since 1950.

There are many types of museums, includinggeneral, art, science and technology, natural

history, history, and military The Smithsonian Museum in Washington, D.C.

holds almost 140 million artifacts, works of art,

and specimens Smithsonian museums attract approximately 24.2million visitors annually, and entrance is free


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Museums

The Field Museum located in Chicago is aunique institution of public learning that utilizesits collections, researchers, exhibits, andeducational programs to increase public

knowledge . . . of the world The Museum was founded in 1893 as a place to

house biological and anthropological collections

for a world exposition


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Performance Arts

Theaters once were immensely important. In atime before people had access to moderninventions like radio or television, books andtheater were the only entertainment available

Theater is no longer attractive only to the upperclasses; affordable prices make it reasonableentertainment for almost anyone


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Destinations

Some destinations are major attractions inthemselves

Athens, the capital city of Greece, is one of theworlds oldest cities

London was once the center of an empire thatincluded approximately one quarter of the globe

Paris is a city of beautiful buildings, boulevards,parks, markets, and restaurants and cafs

They say, All roads lead to Rome. Rome, theEternal City, also called the Cradle of Civilization,


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Managing Attractions

Managing attractions and theme parks hasmany similarities to managing any business.Theme park managers use the same mainmanagement functions

Planning Organizing

Decision making

Controlling


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Clubs

Private clubs are places where members gather for

social, recreational, professional, and fraternalreasons

The club is like a second home, but with diverse

facilities and staff to accommodate the occasion Many business deals are negotiated on the golf

course

New clubs are born when a developer purchases atract of land and builds a golf course with aclubhouse surrounded by homes or condominiums


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Size and Scope of the Club Industry

When the total resources of all the clubs areconsidered (land, buildings, equipment,thousands of employees, etc.), we are talkingbillions of dollars of economic impact


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Club Management Structure Articles of incorporation and bylaws determine structure:

Members: Members elect the officers and directors of the club The club president is the lead member or official in

policymaking The vice president is groomed for the role of president

Executive Committee:

Activities, grounds, and funding Treasurer: Gives advice on financial matters

General Manager: Day-to-day operation Asset management

Preserving and fostering the club culture Secretary:

Records minutes of meetings Takes care of correspondence


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Management to LeadershipFigure 10-1


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Types of Clubs

Nearly all country clubs have one or morelounges and restaurants, and most havebanquet facilities

Some country clubs charge for an initiation fee

some as much as $250,000!

Country clubs have 2 or more types ofmembership

Full membership enables members to use all thefacilities all the time

Social membership only allows members to use thesocial facilities


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Types of Clubs City Clubs: predominantly business oriented

Professional Clubs: For people in the same profession

Social Clubs: Allow members to enjoy one anotherscompany; members represent many differentprofessions, yet they have similar socioeconomic

backgrounds Athletic Clubs: Gives city workers and residents an

opportunity to work out, swim, play squash and/orracquetball, and so on

Dining Clubs: Generally located in large city officebuildings

University Clubs: Private clubs for alumni or alumnae


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Types of Clubs

Military Clubs: Cater to noncommissioned officers and

enlisted officers Yacht Clubs: Provides members with moorage slips,

where their boats are kept secure

Fraternal Clubs: Includes many special organizations,

such as the Veterans of Foreign Wars, Elks, andShriners

Proprietary Clubs: Operate on a for-profit basis; ownedby corporations or individuals; individuals wanting tobecome members purchase a membership, not a share

in the club


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Sustainable Golf Course Management

The golf course industry recognizessustainability as it is referenced by theEnvironmental Protection Agency (EPA) and theUnited Nations, which indicates that it is

meeting the needs of the present withoutcompromising the ability of future generations tomeet their own needs.

Golf course facilities are prime candidates forreducing or reusing waste


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Trends

An increase in all fitness activities

A surge in travel and tourism

In addition to a continuation of traditionalrecreation and leisure activities, special

programs targeted toward at-risk youths andlatchkey children are also being developed

Several additional products in the commercial

sector Additional learning and adventure opportunities

for the elderly


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The End

Walker Chapter 10 Attractions

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