Wal-Mart MGT SLIDES.pdf
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Transcript of Wal-Mart MGT SLIDES.pdf
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FAIZAN AHMED
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Wal-Mart was founded by Sam Walton in Rogers, Ark. (1962)
Focused its early growth in rural areas, thereby avoiding direct competitionwith retailing giants such as Sears and Kmart
Become largest retailer in the United States in 1990
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Vision : The vision of Wal-Mart is to be the largest andbest retail organization of the world through offering the bestproducts
Mission : Saving people money So they can live better.
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POLITICAL FACTOR
The controversial strategy has been used by Wal-Mart
Wal-Mart has spent millions on state and local projects and over $17 million inU.S federal elections
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ECONOMIC FACTOR
a) Higher fuel priceb) Energy costc) inflationd) Unemployment rate
SOCIAL FACTOR
A Quality factor always has been on forefront of Wal-Mart throughout thehistory
Due to the social influence people who want one stop service prefers Wal-Martfor shopping
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TECHNOLOGICAL FACTOR
Company launched its 1st satellite network in 1987 which connects homeoffice to every single Wal-Mart store and clubs
Wal-Mart is more innovative and productive company than competitors .
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SADDAM HUSSAIN
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Rivalry among existing competitors
Bargaining power of suppliers
Bargaining power of buyer
Threat of new entrants
Threat of substitute product
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Strengths
A Competence in information systems
B
Wide range of products
C
Cost leadership strategy
D International operations
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Weaknesses
Labor related lawsuits
High employee turnover
Negative Publicity
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Opportunities1 Retail market growth in emerging markets
2 Rising acceptance of own label products
3 Online shopping growth
Threats
1 Increasing competition from brick and mortar and online competitors
2 Increasing resistance from local communities
3 Rising commodity product prices
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KHURRAM AWAN
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Company believes and concentrates on the strategy of singlebusiness which means more than 95% of its revenue comes
from their grocery business for over 30 years
Wal-Mart have never believed in the concept of diversificationalso it advantages them at the competitive level
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Their focus on providing world class quality to its customersalong with offering the most economical prices makes them a
world leader in the market
Continuously increasing the efficiency of value chain activities
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