• The world and the US largest retailer

• Discounting retailing business• Headquarter: Bentonville,

Arkansas• Revenue: US$404.16 bn (2009)• Employees: 2.1 mln• Stores: 3,600 in 15 countries

1962

• A small town boy from Oklahoma• Joined in retailing in 1945 • Bought the 1st store from Luther E. Harrison in

1950 and started his own retailing business with “Walton’s Five and Dime” store.

1918 -1992

1962 1962 – 1969

1970s

1980s & 1990s

1991

Wal-Mart’s expansion 1950 – Business starting up 1962 – 1st store in Arkansas 1970 – 1st listed on the SE 1983 – Launch the 1st Sam’s club 1988 – Launch the 1st Supercenter 1990 – Became the US largest retailer

How did Wal-Mart develop?How did Wal-Mart develop?

Business Strategy

Wal-Mart chose to compete with bigger competitors to develop itself.

Wal-Mart operated in small towns and rural areas.

and...?

Sam WaltonWal-Mart’s slogan & philosophyTechnology & supply chain

Sam Walton People are the most important assets.♦ Motivation skill is the key.♦ He set himself as an example.

Rule 1: Commit to your business and believe in it. Rule 2: Share your profits with your partners. Rule 3: Motivate your partners, challenge them, and keep score. Rule 4: Communicate everything. Rule 5: Appreciate your associates with well-chosen words. Rule 6: Celebrate your successes. Rule 7: Listen to everyone and get them talking. Rule 8: Exceed your customers expectations. Rule 9: Control your expenses. Rule 10: Break all the rules. Swim upstream. Go the other way.

“Offer shoppers lower prices than they get anywhere else.”

Wal-Mart’s slogan

& philosophy

• Low-income customers• Local markets

Technology & Supply ChainMPP – suppliers RFID – warehouse

controlCross docking

Headquarter

Distribution centerManufacturer

Stores

Satellites

Wal-Mart’s Future Plan

• Single business strategy – National & International Expansion

• Increase social responsibility

Thank you for Thank you for your listening !your listening !