Wagh Bakri
60
Project Report on Marketing Management at Wagh Bakri Submitted To: Prof. Belur Baxi Submitted By: Priti Menezes Roll No. 140 SYBBA N.R. Institute of Business Administration Ahmedabad
-
Upload
karshit-modi -
Category
Documents
-
view
264 -
download
12
Transcript of Wagh Bakri
Project Report on
Marketing Management at
Wagh Bakri
Submitted To:
Prof. Belur Baxi
Submitted By:
Priti Menezes
Roll No. 140
SYBBA
N.R. Institute of Business
Administration
Ahmedabad
2010-2011
N. R. INSTITUTE OF BUSINESS ADMINISTRATION
GLS Campus, Mardia Plaza Lane, Off. C.G. Road, Ellisbridge, Ahmedabad-380006, Phone: 6430373
Certificate
This is to certify that the report on the visit to ‘Wagh Bakri’ is submitted by Ms. Priti Menezes to N. R. Institute of Business Administration, affiliated to Gujarat University, in the partial fulfillment of the requirements for the completion of ‘Practical Studies’ in the area of Marketing Management at the Second Year of the B.B.A. Program for the year 2010-2011.
_________ ____________ _________
Director Prof. in-charge External
Evaluator
Date: / /2010
Acknowledgement
I am highly thankful to the management and staff of Wagh Bakri. I am especially thankful to …………. for helping me in my ‘Practical Studies’. In addition to allowing me to visit the company and study the organization, they provided me with many details which were very useful in preparing this report.
I take this opportunity to thank our Director Prof. Avani Desai and Professor in-charge Prof. Belur Baxi for their encouragement and the office staff for providing us all the facilities for making the visit more learning oriented.
___________
Priti Menezes
Date: / / 2010
Preface
Index
Sr. No.
Particulars Pg. No.
Annexure
1 Company ProfileName of the Company
Location of works and registered officeMain business and Product Range
Production ProcessForm of the Organization
Selection ProcessRecruitment Process
Brief HistoryMission and Vision
Business PhilosophyFinancial informationSpecial achievements
Existing management groupNo. of Workers
Facilities to Employees2 Marketing
Organization of marketing departmentProduct Planning
- Product Range- Product line and mix- Product decisions. Branding. Packaging- New Product Development- Product Life Cycle Stage
Market SegmentationPricing
- Factors considered while setting prices- Pricing Approaches
Channels of Distribution
- Types- Decisions about channels- Wholesaling- Retailing
Sales Promotion, Public Relations and Personal Selling
- Sales Promotion tools and programmes- Public Relations tools and decisions- Sales Force Management
Advertising- Objectives- Setting Budgets- Strategies and Tools- Evaluation
Marketing ResearchInternational Marketing
3 Findings4 Suggestions5 Conclusion
Chapter: 1
Company Profile
Name of the Company
Location of Works and Registered Office
Main Business and Product Range
Form of the Organization
A brief History
Mission and Vision
Business Philosophy
Financial Information
Special Achievements
Existing Management Group
Chapter: 2
Marketing
Organization of Marketing Department
Product Planning
Product Range
Product Line and Mix
Product Decisions
Branding
Packaging
New Product Development
Product Life Cycle Stage
Market Segmentation
Pricing
Factors considered while Setting Prices
Pricing Approaches
Channels of Distribution
Types of Channels of Distribution
Decisions about Channels
Wholesaling
Retailing
Sales Promotion, Public Relations and Personal Selling
Sales Promotion tools and programmes
Public Relations tools and decisions
Sales Force Management
Advertising
Objectives of Advertising
Setting Budgets
Strategies and Tools
Evaluation
Marketing Research
International Marketing
Chapter: 3
Findings
Chapter: 4
Suggestions
Chapter: 5
Conclusion
