Wagh Bakri

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Project Report on Marketing Management at Wagh Bakri Submitted To: Prof. Belur Baxi Submitted By: Priti Menezes Roll No. 140 SYBBA N.R. Institute of Business Administration Ahmedabad

Transcript of Wagh Bakri

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Project Report on

Marketing Management at

Wagh Bakri

Submitted To:

Prof. Belur Baxi

Submitted By:

Priti Menezes

Roll No. 140


N.R. Institute of Business




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GLS Campus, Mardia Plaza Lane, Off. C.G. Road, Ellisbridge, Ahmedabad-380006, Phone: 6430373


This is to certify that the report on the visit to ‘Wagh Bakri’ is submitted by Ms. Priti Menezes to N. R. Institute of Business Administration, affiliated to Gujarat University, in the partial fulfillment of the requirements for the completion of ‘Practical Studies’ in the area of Marketing Management at the Second Year of the B.B.A. Program for the year 2010-2011.

_________ ____________ _________

Director Prof. in-charge External


Date: / /2010

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I am highly thankful to the management and staff of Wagh Bakri. I am especially thankful to …………. for helping me in my ‘Practical Studies’. In addition to allowing me to visit the company and study the organization, they provided me with many details which were very useful in preparing this report.

I take this opportunity to thank our Director Prof. Avani Desai and Professor in-charge Prof. Belur Baxi for their encouragement and the office staff for providing us all the facilities for making the visit more learning oriented.


Priti Menezes

Date: / / 2010

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Sr. No.

Particulars Pg. No.


1 Company ProfileName of the Company

Location of works and registered officeMain business and Product Range

Production ProcessForm of the Organization

Selection ProcessRecruitment Process

Brief HistoryMission and Vision

Business PhilosophyFinancial informationSpecial achievements

Existing management groupNo. of Workers

Facilities to Employees2 Marketing

Organization of marketing departmentProduct Planning

- Product Range- Product line and mix- Product decisions. Branding. Packaging- New Product Development- Product Life Cycle Stage

Market SegmentationPricing

- Factors considered while setting prices- Pricing Approaches

Channels of Distribution

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- Types- Decisions about channels- Wholesaling- Retailing

Sales Promotion, Public Relations and Personal Selling

- Sales Promotion tools and programmes- Public Relations tools and decisions- Sales Force Management

Advertising- Objectives- Setting Budgets- Strategies and Tools- Evaluation

Marketing ResearchInternational Marketing

3 Findings4 Suggestions5 Conclusion

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Chapter: 1

Company Profile

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Name of the Company

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Location of Works and Registered Office

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Main Business and Product Range

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Form of the Organization

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A brief History

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Mission and Vision

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Business Philosophy

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Financial Information

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Special Achievements

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Existing Management Group

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Chapter: 2


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Organization of Marketing Department

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Product Planning

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Product Range

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Product Line and Mix

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Product Decisions

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New Product Development

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Product Life Cycle Stage

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Market Segmentation

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Factors considered while Setting Prices

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Pricing Approaches

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Channels of Distribution

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Types of Channels of Distribution

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Decisions about Channels

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Sales Promotion, Public Relations and Personal Selling

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Sales Promotion tools and programmes

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Public Relations tools and decisions

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Sales Force Management

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Objectives of Advertising

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Setting Budgets

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Strategies and Tools

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Marketing Research

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International Marketing

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Chapter: 3


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Chapter: 4


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Chapter: 5


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