WACVB - The Age of Mobility: Your Opportunity to Succeed
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The Age of Mobility (has barely started) Tim Hayden @TheTimHayden March 12, 2014 #WACVBTechSummit
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Deck that accompanied my talk at the 2104 WACVB (Western Association of Convention & Visitors Bureaus) Tech Summit in Portland, Oregon on March 13, 2014.
Transcript of WACVB - The Age of Mobility: Your Opportunity to Succeed
The Age of
Mobility (has barely started)
Tim Hayden @TheTimHayden March 12, 2014 #WACVBTechSummit
What Just Happened?
TTH-STRATEGY
EVERY MOMENT IS AN EXPERIENCE
Generate AND Curate
WHAT IS MOBILITY?
…and, we’ve been siWng on our tails, typing, for just about 200 years.
We’ve been upright and walking [mobile] for more than 4 million years…
NOW!
TTH-STRATEGY
>80% smartphone at arm’s length,
24 hours/day
SOURCE: Edison Research
Tablets = “Lean Back”
• Primary: Apps • News/Media • Long Form Content
• Shopping: M-‐Commerce • Games • Uhlity: Home & Business
Smartphones = EVERYWHERE
• Primary: Texhng • Social • Search/Inquiry
• Shopping: Deals/Payments • Games • Uhlity: Life & Play
Mobile is BUSY
the Desktop Hour
email web social other
the Mobile Hour email
web
social
text
app
call
Travel-‐Purchase Journey
Consideration
Shop/Compare
Book/Plan
Arrive Stay/Explore
Depart
Post-Stay
Adver=sing, search, social…
Search, reviews…
Direct, site, OTA…
Apps! Social! Apps, search, social…
Apps! Social!
The Mobile Moment
Content Data
Social Search
Web Email
Offline Broadcast
The “Click” -‐ Originahon
AGribtu=on Measurement/Analysis
CRM
POS
Search Mgmt
Social Content
Analyhcs
Media Networks
Reports/ Views/Dashboard
Content Command Center
Responsive/Reachve Content
DATA
Your Website Mob
ile
Adaphve • You have a “desktop” and a “mobile” website.
Mob
ile
Responsive • A website that conforms to the device on which it is viewed.
Mob
ile
Reachve • Responsive, with content that is personalized and relevant based on loca=on, =me, day and user details.
Remember…
Offline is the New Online
Consider indoor and outdoor adver=sing with mobile calls-‐to-‐ac=on. Think “Line of Sight”
22 million digital signs by 2015
Social is Mobile
SOURCES: ere.net, Mashable, TechCrunch, comScore, Pew, others.
80% 80% 55% 45% 40%
50% 60% 100% 100%
The Next 18 months…
TTH-STRATEGY
Where Tomorrow’s Consumers
Creators are Today
Complimentary “Second-‐screen” “Time-‐shining”
NOT THIS
THIS
COMMERCE!
TTH-STRATEGY
!
COMMERCE EVERYWHERE
But, for real…
TTH-STRATEGY
Generate AND Curate
TYPICAL ENGAGEMENT PATH
Trigger Generate Rich Media
Generate Opt-In &
CRM Data
Amplify
Display
ENGAGEMENT TRIGGERS Behavioral
Technological
The Mobile Moment
Content Data
Social Search
Web Email
Offline Broadcast
The “Click” -‐ Originahon
AGribtu=on Measurement/Analysis
CRM
POS
Search Mgmt
Social Content
Analyhcs
Media Networks
Reports/ Views/Dashboard
Content Command Center
Responsive/Reachve Content
DATA
Everyone Is a
NORM, and a CLIFF.
Thank you, #WACVB!
TTHstrategy.com =mhayden.com @TheTimHayden
