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Project Development Programme East Africa
Target Market Analysis
The Solar Energy Market in Rwanda
www.renewables-made-in-germany.com
Target Market Analysis
The Solar Energy Market in Rwanda
Authors
Integrated Energy Solutions (IES):
Paul Kirai
Anjali Saini
Mark Hankins
December 2009
Editor
Deutsche Gesellschaft für technische
Zusammenarbeit (GTZ) GmbH
On behalf of the
German Federal Ministry
Of Economics and Technology (BMWi)
Contact
Deutsche Gesellschaft für technische Zusammenarbeit (GTZ) GmbH
Potsdamer Platz 10, 10785 Berlin, Germany
Regine Dietz
Daniel Busche
Tel: +49 (0)30 408 190 253
Fax: +49 (0)30 408 190 22 253
Email: [email protected] Web: www.gtz.de/projektentwicklungsprogramm
Web: www.exportinitiative.bmwi.de
This Target Market Analysis is part of the Project Development Programme (PDP) East Africa. PDP East Africa is implemented
by the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) on behalf of the German Federal Ministry of Economics
and Technology (BMWi) under the Export Initiative Renewable Energies. More information about the PDP and about renewable
energy markets in East Africa: www.gtz.de/projektentwicklungsprogramm
This publication, including all its parts, is protected by copyright. Any use that is not expressly permitted under copyright legislation requires
the prior consent of the GTZ.
All content was created with the utmost care and in good faith. The GTZ assumes no responsibility for the accuracy, timeliness,
completeness or quality of the information provided. The GTZ cannot be liable for any material or immaterial damage caused directly or
indirectly by the use or disuse of publication’s information, unless intentional or gross negligent fault can be proven.
Target Market Analysis: The Solar Energy Market in Rwanda IV
Contents
1 STATUS QUO OF THE SOLAR ENERGY SECTOR .............................................................................1
1.1 Brief Solar Sector Overview ......................................................................................... 1
1.2 Major Market Segments .............................................................................................. 1
1.3 Local capacities ........................................................................................................... 4
2 MARKET POTENTIALS ...........................................................................................................................5
2.1 Overall sector outlook .................................................................................................. 5
2.1.1 Public Sector Market ........................................................................................................ 6
2.1.2 Private Sector PV ............................................................................................................. 7
2.2 Undeveloped market opportunities .............................................................................. 9
2.2.1 Solar water heating (SWH) .............................................................................................. 9
2.2.2 Grid connected solar PV .................................................................................................. 9
3 SOLAR-SPECIFIC REGULATION AND FRAMEWORK .................................................................. 10
3.1 Policies and regulations ............................................................................................. 10
3.2 Applicable public sector support / financing mechanisms and sources ...................... 11
4 BUSINESS PARTNERS AND COMPETITORS .................................................................................. 12
4.1 Overview of Key Solar Market Players ...................................................................... 12
4.2 Overview of major and/or most emblematic projects.................................................. 15
4.2.1 Public Sector PV Investments ........................................................................................ 15
4.2.2 Kigali Solair .................................................................................................................... 15
Target Market Analysis: The Solar Energy Market in Rwanda V
Summary
Rwanda is a densely populated, small country with a relatively low average income. Its small solar
market was less than 60 kWp/annum in 2008 and total installed capacity is estimated to be below 1
MWp.
Solar power in Rwanda is mainly a procurement market for Government and NGO institutional
systems though there is an increasing demand for Solar Home. In 2008, Kigali Solair (solar PV
project) injected 250KW to the grid and plans are to expand to 1MW, but still there remains no
renewable energy feed-in tariff.
Rwanda is positioned well to serve as an export market within the Great Lakes region. Since it is
based mostly on procurement, current demand is extremely unpredictable and irregular. The future
outlook however seems bright; high electricity prices, combined with some favourable policy indicate
future opportunities in the solar water heater industry and also grid-connected solar PV market
towards 2015. The Government’s Solar Energy Related Budget 2009 allocated USD 1.72 million,
excluding project-related work, the majority going towards a strategic study of renewable energy.
Target Market Analysis: The Solar Energy Market in Rwanda VI
List of Acronyms
ACDM Atelier Central de Maintenance
a-Si amorphous silicon
BBS Battery Based System
BTC Belgian Technical Cooperation
BOS Balance of System. (Components of PV systems)
CDC Center for Disease Control
CRS Catholic Relief Services
EGPAF Elisabeth Glaser Pediatric AIDS Foundation
ERC Electricity Regulatory Commission
FHI Family Health International
GEF Global Environment Facility
GLE Great Lakes Energy
HC Health Center
ICT Information and Communication Technology
kWp Peak kilowatt
LED Light Emitting Diode
MINIFRA Ministry of Infrastructure
MTS Modern Technology Services
MWp Peak megawatt (solar PV unit)
NGO Non-Government Organisation
PEPFAR President's Emergency Plan for AIDS Relief
PIH Partners in health
PPA Power Purchase Agreement
PV Photovoltaic
PVMTI Photovoltaic Market Transformation Initiative
RWF Rwandan Franc
SELF Solar Electric Light Fund
SHS Solar home system
SWH Solar water heater
UNDP UN Development Program
USAID United States Agency for International Development
Wp Watt at peak
x-Si Crystalline silicon
Target Market Analysis: The Solar Energy Market in Rwanda VII
List of Tables
Table 1: A Summary of Current Solar PV Market Activities in Rwanda .......................................... 2
Table 2: MINIFRA Solar Energy Related Budget 2009 ................................................................... 6
Table 3: Indicative ICT and PV System Procurements, 2008 Budget by MINEDU 2008 ................ 7
Table 4: The SHS Market in Rwanda .............................................................................................. 8
Currency
US$ 1 = 555 RWF (August 2009)
Target Market Analysis: The Solar Energy Market in Rwanda 1
1 Status Quo of the Solar Energy Sector
1.1 Brief Solar Sector Overview
Rwanda receives an annual solar radiation of 5.2 Wh/m2/day1. This represents a good potential for
solar PV development. Like most countries in the region, solar radiation is considerably variable, and
months in the cloudy season have average irradiation levels of below 4.5 Wh/m2/day.
A combination of high electricity and fuel prices, and a growing economy, as well as export
opportunities into Congo, should increase the overall demand for solar PV equipment in Rwanda.
However, due to the small size of the country, the medium to long-term off-grid opportunities will
gradually decrease as the grid network is enlarged and coverage made denser. Despite of the high
cost for electricity in Rwanda (US$ 0.21 cents/KWh), the solar PV market is still undeveloped. Current
demand for PV is below 60 kWp/annum and total installed capacity is estimated to be below 1 MWp.
Rwanda has a net deficit of power with a national electrification rate of 8 % and a rural electrification
rate of 1 %. The country needs a total of at least 100MW to meet present demand and sustain its
economic growth. There is a government target to double the electrification rate, increasing
connections to 16% of the population (equal to 200,000 connections) up from the current 100,000
customers by 2012 at a cost of US$ 400m.
Government and NGO programs, electrification targets for rural health, educational facilities, and
government administrative offices are the key drivers of the Rwandan solar energy market. While the
demand for solar home systems appears limited, there has been a recent growth in this sector due to
an increasing (but still small) middle-income community. The Rwandan government is working with
partners such as the European Union, the World Bank and the Belgium government to install solar PV
in public health centres, schools and government administration facilities in the rural areas. Their total
installation target is approximately 200 kWp in solar PV installations commencing in 2009.
Rwanda is also home to the “largest single solar installation” in Africa - the Kigali Solair- that
generates 250KW and feeds into the national electricity grid. The plant was funded by the German
municipal power company Stadtwerke Mainz and installed by Juwi in 2008.
1.2 Major Market Segments
There are several active market segments in the solar PV market, elaborated below and in Table 1:
Government procurements for health centres, schools and administration centres
NGO procurements for institutional systems
Solar home systems and small business systems
Government programmes
The Rwandan Government has an excellent relationship with donors and relies on donor support for
budget support and infrastructure development. It issues tenders for the installation of solar PV in
schools, health centres and clinics, as well as administrative centres (sector offices). Relationships
with key donors, including the European Union, the World Bank, the US Government (through USAID
& PEPFAR) and the Belgian Government, will enable Rwanda to aggressively pursue – and in all
likelihood achieve – a high level of electrification of Government institutions.
Target Market Analysis: The Solar Energy Market in Rwanda 2
Administrative centres. There are 145 such sector offices currently un-electrified. Out of the
total 496 centres, 86 run on diesel generators and 116 on solar PV. The central government
issues 3-4 tenders per year2. District governments contract directly with the contractor and
public tenders are not always announced.
Health centres and schools. The World Bank, the European Union and Belgian Technical
Cooperation (BTC) will be funding solar electrification of Government health centres and
schools over the next five years and the objective is to cover all non-electrified institutions.
These procurements may cumulatively be larger than 200 kWp.
Non-Government Organisation Procurements
In addition to the Government programs, various donor-led programmes to electrify Health Centres in
Rwanda are under way. PEPFAR3/USAID, which spent over $120 million in Rwanda in 2008, is
supporting programs to electrify the hundred plus health centres that proving anti-retroviral, HIV
testing and counselling services.
Implementing partners (who manage program, and purchase energy systems) include the Catholic
Relief Services (CRS), Partners in Health, Intra Health, ICAP, and Family Health International (FHI),
EGPAF and Columbia University. Together they have installed a few tens of kW of PV over the last 3
years. In the future, battery back-ups with inverter systems will also make up a large part of this
growing demand.
The implementing partners carry out the above contracts. Each partner carries out tenders according
to their own process, and these processes differ considerably. For example, Columbia University
purchased all of its equipment in the US through a US NGO, while CRS and FHI both purchase
equipment on the local market. USAID and PEPFAR may complete a larger procurement project in
the near future.
Solar Home Systems
Solar home systems will be an important sector for future growth in PV. Presently, most of the likely
customers include middle class customers with homes in off-grid rural areas including teachers,
business people, church leaders and NGOs. Only one company called Modern Technology Servicers
(see Section 4) is aggressively exploiting this market at present.
Great Lakes Export Opportunities
Because Kigali is strategically located to serve consumer needs of eastern Congo (Goma, Kivu),
Burundi and parts of Uganda, many business people sell products into these regions from Kigali.
Solar PV providers consistently mentioned that they serve these markets, and that they make up a
significant portion of their business.
Table 1: A Summary of Current Solar PV Market Activities in Rwanda
Solar PV Technology Size of
opportunity
Estimated kWp
installed/year (2008)
Notes
Government administrative
centres
>0.4 MWp ±15 kW Good Government contacts
required
Government clinics and schools >1 MWp ±40 kW World Bank, EU, Belgian
NGO & NGO health sector >0.3 MWp <±5 kWp PEPFAR,
Solar Home System >4 MWp N/A Low rural spending power
TOTAL >6 MWp >50kWp
2 Tenders are issues by district agencies. Quality of tender documents is mixed and there is a lack of quality
design work and specification in tender documents. 3 The US President’s Emergency Program For AIDS Relief
Target Market Analysis: The Solar Energy Market in Rwanda 3
Predominate Operator Models
The Rwandan solar PV market is an early-stage market of small players that is poorly integrated into
the global and regional solar energy industry. Six to eight companies compete in the market, but only
two of them sell over 15 kW per year (see Section 4). In general, companies are involved in PV as a
side-business. The PV business was better developed before the genocide, but, as with other sectors,
demand collapsed during 1993/94 and did not pick up again until 10 years after the war. Total
“normal” demand for PV is unlikely to be more than 60 kW per year, but an increasing number of large
projects have made this number grow quickly and it is likely that there is a substantial “invisible” /
under the counter market. As with other countries in early stages of PV development, much of the
business is channeled through the donor sector, and some local companies have poor access to
these projects. In 2008, over 30% of the total demand was in a single procurement by a donor agent
that avoided taxes and duties.
PV and Balance of System (BOS) prices are much higher than in other parts of the region. Module
costs well over $10 per watt are common. PV system components such as batteries are also very
highly priced. This means fully installed systems often cost over $20 per watt. Equipment is sourced
from Europe and Asia; solar companies tend to be linked with European partners.
The high price regime favors a contracted approach to sales rather than over the counter. Only two
companies were able to provide price lists. High prices are caused by high duties4, lack of
competition and lack of availability of components on the market, and the consequent need to source
individual purchases rather than buy in volume or stock. It is interesting to note that, despite
increasing activity in Rwanda’s PV demand since 2007, there is little interest in the market among the
large (i.e. Kenyan) regional players. This has to do with the fact that local Rwandan companies do not
actively seek to lower prices or become more competitive (i.e. by seeking out lower prices), as their
customers (donors) have previously been willing to pay high prices and there is little competition.
Only two companies displayed a strong linkage with PV companies outside of the country (see
Section 4). Many dealers were not conversant with recent developments in PV and inverters –
technologies that change almost monthly. As well, rather than taking an educative approach to
customers, some dealers “mystify” the technology, making it seem like something that the layman
customer would not be able to understand.
Companies maintain very little stock, instead relying on tenders and projects to gain business. In this
regard, solar PV is like a contracting business. Equipment is procured after the deal is made and little
is kept in stock. One or two companies (MTS, SECAM) are more customer-oriented than others (a
favorable trend). But in general all companies rely on clients that come back, such as NGOs,
churches, the military or projects and are willing to pay premium prices. Very few companies are
attempting to build volumes by supplying to agents.
Some companies complain that multilateral and Government tenders are not conducted transparently
and that the donor-controlled aspects of the market make it difficult to participate. Some companies
interviewed do not participate in tenders any more because of the time consuming nature of bid
preparation and the lack of “fair” evaluation of tenders5. Surveys carried out by this consultant have
found that many Government-tendered systems are installed without proper design or specification
work. One of the problems is that “Government” tenders are put together by District officials, Ministry
4 Duties amounted to over 60% of the cost of systems until they were recently removed. However, dealers
complained that customs officials were unaware of the removal of duties and still charged them. 5 The recent several million dollar Global Fund tender was mentioned by a number of dealers in this regard.
Procurement documents from this project were poorly prepared and obviously not by a PV expert.
Target Market Analysis: The Solar Energy Market in Rwanda 4
of Health officials, and the military or other Government departments. There is no accepted
methodology for designing and procuring PV systems.
1.3 Local capacities
There are 5-6 players active in the Rwandan solar energy sector, and they are the primary
repositories of solar energy skills (as well as a number of independent contractors). These include
SECAM, Modern Technical Services (MTS), Davis & Shirtliff, Great Lakes Energy, EPS Renewable
and the Solar Electric Light Fund6 (See Chapter 4 for more information). In addition, the Kigali
Institute of Technology has conducted basic solar training courses with SELF. As well, the Atelier
Central de Maintenance (ACDM, the Maintenance workshop for the Ministry of Health) plays a role in
maintenance of health equipment; though it does not have well-developed solar energy expertise, it
does have qualified technicians at district level who can easily be trained to maintain PV systems.
There is also some regional expertise in solar energy in smaller towns. For example, Family Health
International – who are one of the main players in electrification of PEPFAR health centres have a
small network of solar PV technicians.
Rwandan solar energy companies are just beginning to build up capacities. Their products are rather
expensive (over US$ 20/Wp), and there is limited capacity to design and deliver sophisticated PV
systems and battery backups. Furthermore, other groups that might provide technical service, such
as the Atelier Central de Maintenance in the Ministry of Health or the Ministry of Infrastructure, are
over-stretched and poorly equipped to provide services7. Nevertheless, as described below, some
groups have recently provided capacity building services in the country.
Training programs have been conducted sporadically be a variety of players in the past 10 years.
Unfortunately, there is no coordinated repository of trained PV technicians, and as yet there is no
accepted code of practice or curriculum for PV in the country in university or among technician
practitioners. Some of the classes carried out include:
PEPFAR-sponsored classes to develop local knowledge to maintain the solar PV and health
centre energy systems. The Atelier Central de Maintenance (ACDM) was involved in these
classes.
SELF/Kigali Institute of Science and Technology classes on basic solar PV. SELF also
trained a dozen technicians to install sophisticated hybrid PV-generator systems as part of its
Columbia University work.
CDC is collaborating with Toluene University of Columbia for development of capacity for
energy management and maintenance of the solar PV systems in the health centres.
JICA is supporting a college with the MINIEDU to train solar technicians.
Stadtwerke Mainz, the German company that installed the grid-connect system trained a
network of regional PV technicians
The EU solar programme of the MINIFRA plans to train technicians.
Bidders for various government solar PV contracts are required to include a component for
training of technicians.
6 SELF does not maintain a local office but has contracted with PEPFAR partners to install dozens of institutional
systems. It has conducted several training programs to install large health centre systems. 7 Although ACM is designated as the provider of maintenance service for health care centres, it has only 2
vehicles and less than 25 staff who must provide all maintenance skills for the entire country’s health sector!
Target Market Analysis: The Solar Energy Market in Rwanda 5
Strengths and weaknesses of Local Capacities
All the local companies have limited capacity to install large scale projects. For example, MTS, Davis
and Shirtliff, and SECAM are dealers for other types of goods and services including diesel
generators, pumps and general hardware.
Several large tenders have been announced for sectors (i.e. the Global Fund tender for the health
sector). As mentioned previously, PV experts do usually not design such tenders and the system
designs are not adequate for international companies to bid on; companies often win them without
experience in PV technology.
In other cases, Government tenders are often announced in small tranches on regional levels to be
handled by small local companies. Well-connected small contractors, not necessarily importers-
suppliers, often win such contracts. Many of them do not have fulltime technicians – let alone
engineers. They contract technicians on an as-needed basis.
Complaints of poor installation as a result of bad workmanship or components are common. There is
a task force in the MINIFRA to establish some basic standards for solar PV equipment and
installation.
There is a critical lack of capacity to design, specify and prepare procurement documents for PV
systems among Government and project staff. This means that is it often impossible for professional
PV suppliers to prepare bids, as the documents on which their bids are based do not enable proper
sizing and elaboration of systems.
An international NGO is set to start producing PV modules from second quality silicon wafers and to
sell them in the local market at discounted prices. This is expected to build local capacity in basic
production and assembly of PV modules, which could extend to better installation practice.
2 Market Potentials
2.1 Overall sector outlook
The overall outlook for solar in Rwanda is that Governments and donor projects will continue to
dominate the market in the short and medium term. Demand by private sector for solar products
remains limited, but may become an important niche market.
There are over 1 million households in Rwanda, out of which only 8 % have access to grid electricity,
with most connections in the main cities (Kigali alone accounts for nearly 75 % of total electricity
consumption). Electrogaz is the country’s only power generation and distribution company. It has an
installed domestic capacity of about 27 MW that is barely sufficient to cover half of its peak demand.
The other half is imported from Rusizi - a consortium of the electric utilities of DRC, Rwanda, and
Burundi. Electricity sales have been growing at a rate of about 7 % p.a. on average since 1997.
Supply constraints kept sales artificially low.
In 2008, the Kigali Solair (solar PV project) injected 250KW to the grid. Another 4.5MW has been
connected from the initial phase of the Lake Kivu methane gas project. Even then, the utility is faced
with a generation deficit and still has to rely on thermal generation to meet peak demand.
Target Market Analysis: The Solar Energy Market in Rwanda 6
2.1.1 Public Sector Market
The government (MINIFRA) plans to increase grid connection to 16 % by 2012 at a cost of
US$400million. This will require a combination of expanded grid extension and new power generation.
By the year 2020, the grid coverage is projected to reach 35 %.
In the past 10 years, several hundred kWp of solar has been installed off-grid in Rwanda, mainly in
health care centers, schools and administration buildings. The planned Government budget
expenditures for solar energy in 2009 (which do not include projects) are summarized in Table 2.
Table 2: MINIFRA Solar Energy Related Budget 2009
Project Amount (RWF) US$
Rural electrification with solar energy 250 000 000 450,500
Access to energy in rural areas 130 000 000 234,000
Strategic study/renewable energies 575 000 000 1,036,000
Total 955 000 000 1,720,000
Current tenders and projects:
European Commission (EC) programmes at MINIFRA. The project will spend Euro 7 million
over the next 5 years on solar electrification of at least 350 institutions – ranging from schools,
health care centers and administration offices with 1.5 – 2.5 kW each. The program will be
implemented by the private sector through tenders by the Ministry.
Belgian Technical Cooperation – BTC. This program aims to electrify 60 health care centers
with a budget of Euro 1.5 million in its first phase from 2009-2010. It is targeting about 1 kWp
per health care center.
The World Bank is currently supporting a major rural electrification initiative in Rwanda. It is
expected to provide Government rural electrification programs with considerable resources, a
significant portion of which will be renewable and PV.
Government Administration: The energy supply of the 496 Government offices is as follows:
146 centrally supplied by ELECTROGAZ
205 supplied by:
Solar PV (116)
Diesel generators (86)
Micro hydro (3)
145 un-electrified
From the above, more than 230 Government sector offices (including diesel operated ones) will
potentially be supplied, through Government procurements, by solar PV with a requirement of as
much as 300 kWp.
Health Care Sector: out of the 528 health care centers in rural areas, 50 % have been electrified (with
grid connections, generators or solar)8. Around 300 private health care centers currently lack
electricity. A program administered by the Government in collaboration with partners and NGOs aims
8 Ministry of Health
Target Market Analysis: The Solar Energy Market in Rwanda 7
to electrify all rural health care centers in the country. In 2009, the UN Global Fund for AIDS issued a
tender for 34 health facilities, while the BTC programme covers another 60.
Projects will be done mainly through tenders where the Government invites eligible firms9 to bid for the
contracts. As mentioned previously, a major area of concern has been the tender specifications,
supervision and quality of installation.
Education Sector: a decision by the government to include English as an official language will most
likely lead to an increase in electronic broadcasting and ICT applications which could stimulate the
demand for solar PV – especially in rural areas. Rwanda is rated highly among African countries with
regards to ICT adoption, and this could also spur the growth of PV market as many NGOs and homes
acquire computers and telecommunication/entertainment devices.
There are plans by the Government – through the Ministry of Education (MINEDU) to have ICT in all
schools in the country. This is another major driver for PV development in Rwanda. The total Ministry
of Education budget for solar PV to promote ICT in 2008 was RWF 1,350,000,000.
Table 3: Indicative ICT and PV System Procurements, 2008 Budget by MINEDU 2008
Type of School Amount RWF US$
Primary schools 500 000 000 901,000
Junior secondary school 400 000 000 721,000
Upper secondary education 400 000 000 721,000
Teacher training and colleges of education 50 000 000 90,100
TOTAL 1 350 000 000 2,433,100
Recommendations to German RE enterprises
Work closely with existing traders. Seek those that maintain good Government contacts and
that have a track record of completing contracts for the Government (see Section 4 for
company lists).
Develop networks of local agents and installers (it may be helpful to seek graduates of
previous programs). Provide in-service training.
Understand the procurement procedures of Government.
Ensure that the local agent understands your equipment and is equipped with a suitable
amount of spares
When funds originate from a donor, make an effort to communicate your company’s desire to
participate in any tender with both the Government and the donor.
2.1.2 Private Sector PV
Solar Home Systems (SHS)
The limiting factor for the deployment of SHS sector is the extremely low purchasing power of rural
populations. With a PPP-adjusted per-capita income of US$1206 (161 out of 177 total countries), not
many rural consumers can afford solar systems in Rwanda. However, the economy has been growing
moderately and is expected to spur demand for solar home systems.
9 Companies interested in these programs should contact the Ministry of Infrastructure, the Ministry of Health or
the relevant donors supporting the projects.
Target Market Analysis: The Solar Energy Market in Rwanda 8
Extension of mobile phone coverage will increase the need for phone charging possibilities around the
country. As well, expansion of television coverage will lead to an increase in the number of private
television sets and also spur the solar home market.
Growth in the SHS sector is slow but encouraging with at least three companies actively marketing
their products. Given the low-income level of the country, this report estimates that less than 10 % of
the total off-grid rural population (1.7 million un-electrified) would have an interest in a 10-50 Wp PV
system and another 30-40 % would be interested in a micro system. Table 4 provides a basic model
for this market:
Table 4: The SHS Market in Rwanda
Type of Solar Home
Systems
Size of
System (Wp)
Estimated % of
HH Buying
Total
Number
Size of
Market (kWp)
No System 0 55.0% 944,690 -
Micro Systems 2 35.0% 601,166 1,202
One Light & Radio 10 7.3% 124,527 1,245
2 light and radio system 20 2.0% 34,352 687
4 light system or higher 50 0.5% 8,588 429
Larger systems
(inverter or hybrid)
150 0.3% 4,294 644
TOTAL 100.0% 1,717,618 4,208 kWp
Telecommunication
The telecommunications sector has not been – and will not be – a major client though the
government/donors have subsidized the use of solar energy in a couple of base stations (BTS) in
remote areas to enable mobile coverage. There would be the opportunity to extend the coverage of
mobile phones if the mobile phone companies made use of more solar PV.
At least one major dealer of PV in Kigali has recognized this opportunity and is developing a solution
for mobile phone companies. As in other East African countries, a small market for PV-powered phone
charging devices is likely to develop.
Recommendations to German RE enterprises
Work closely with existing traders. Select traders that have experience selling goods into the
consumer and private market. See Section 4.
Develop networks of local agents and installers (it may be helpful to seek graduates of
previous programs). Provide in-service training
Develop a marketing strategy for rural households, NGOs and other groups.
Ensure that the local agent understands your equipment and is equipped with a suitable
amount of spares
Connect your Rwandan agent with other players in the East African market with which you are
associated.
Target Market Analysis: The Solar Energy Market in Rwanda 9
2.2 Undeveloped market opportunities
2.2.1 Solar water heating (SWH)
Many households, hotels and institutions in Kigali use electricity to heat water. Given current tariff
rates this amounts to costs close to US$ 100 per month and boiler. The use of electricity for water
heating is extremely expensive, and is often the most expensive part of a business’ or household’s
electricity bill.
At present, there are only a few providers of solar water heaters in the country, and the market is only
in its early stages. Prices for SWH are extremely high and few players trade aggressively in this
market.
The two primary markets are private households and tourism. Assuming 15 % of the existing electrical
connections have a boiler, the base potential market is about 15,000 households and commercial
establishments.
Government legislation will require new buildings to include solar water heaters in their design. This
will provide impetus to the development of the SWH market.
Recommendations to German RE enterprises
Approach large hotels, developers, urban-based customers, NGOs, health sector supporters
and finance agencies.
Monitor Government solar water heating programs and legislation closely. This is best done
through use of partner companies.
Meet with Government and donors to discuss how SWH programs can be rolled out. Note
that energy legislation is primarily made in MINIFRA.
Advertise in the media stressing how investments in solar pay back quickly. Any advertising
campaign would best be planned with a local partner.
Develop partnerships with companies that are familiar with the tourism and housing industry
(not necessarily solar PV companies). These include contractors, architects, service
providers, etc.
2.2.2 Grid connected solar PV
Grid connect PV is not considered in existing Government policy. As mentioned below, high level
interest in grid connect solar is not explicitly mentioned. Hydro, diesel generation, regional
interconnection and methane-fired generation are the current major focus for national power supply.
Three things make the prospect of grid connect PV perhaps more interesting in Rwanda than in other
parts of Africa:
Rwanda already has experience with Africa’s currently largest grid connected PV system
Electricity prices are among the highest in Africa and Rwanda has a major shortfall of
electricity. At US$ 0.21, grid parity is not far away.
Unlike other countries in the region, the power sector in Rwanda is managed in a transparent
manner and with Government incentives it would be fairly easy for a project to be developed.
Interest in grid-connected systems would likely be higher from consumers (who could combine
systems with power back-ups and off-set power prices) than from the power company. Note that peak
power demand occurs in the evening, not during the day, so ELECTROGAZ would be unlikely to pay
Target Market Analysis: The Solar Energy Market in Rwanda 10
a premium for PV power10
. Government dispensations in favor of grid connection would be required.
In order for this to happen, there would have to be development of financial, technical and legal
protocols that are independently supported. However, there is no reason to believe that the
Government would be broadly supportive of any initiative.
3 Solar-specific regulation and framework
3.1 Policies and regulations
Rwanda is well-known for being a leader in governance in the region since the genocide, and as such,
it has attracted significant amounts of donor support during the last 15 years. Much of this support is
targeted at the energy sector. As well, the Government is aggressively pursuing rural electrification
strategies which include renewable energy components. What is missing is a strong internal capacity
to develop and build appropriate energy policy regimes. Given the urgency of the energy problems
faced, the lack of skilled manpower and the lack of finances, it is not surprising that there is not a well-
developed solar energy policy. For better or for worse, much of the policy development in renewable
energy occurs on an “ad hoc” basis, often as a result of donor advice.
The Government is focused on rural development, poverty alleviation and creation of business
opportunities. As such, its energy policy is designed to support these overarching goals:
Policy Objectives11
The national energy policy objectives are to ensure availability of reliable and affordable energy
supplies and their use in a rational and sustainable manner in order to support national development
goals. The national energy policy, therefore, aims to establish an efficient energy production,
procurement, transportation, distribution and end-use systems in an environmentally sound and
sustainable manner.
In the 2004 Energy Policy, solar energy is only mentioned broadly as a “potential” source of energy,
and as a part of its strategy to electrify off-grid areas. Rwanda does not have the budget to invest
heavily in renewable energy outside of its immediate development targets (and donors who provide a
large portion of Government support limit expenditures to immediate priorities).
Unlike other countries in the region, Rwanda has neither a stand alone electricity regulator or rural
electrification agency. Other Government departments (within MINIFRA) play this role. The key
Government institutions involved in renewable energy policy making and procurement include:
MINIFRA: The Ministry of Infrastructure is responsible for the build up of national energy
infrastructure. Rural energy is part of this mandate, however, staffing and funding
requirements restrict what MINIFRA is able to effectively do. The MINIFRA views its role in the
off-grid energy sector to include training, strategy development, development of technical
specifications for energy equipment, recommendation of strategies for the development of the
private sector and follow up work on the above.
Ministry of Health: This Ministry is actively involved in procurement of solar equipment for
remote health care centers.
10
The initial 250 kWp solar array outside Kigali was installed chiefly as a demonstration, and proper long-term
price agreements were not reached. 11
Rwanda Government Energy Policy 2004.
Target Market Analysis: The Solar Energy Market in Rwanda 11
Government policy to promote rural electricity access is primarily based on the extension of the
Electrogas network as the most cost effective means. However it recognizes that where customers
are not clustered close enough for grid service, solar PV, generators or hydropower may be offered
through private suppliers.
For long term costs and environmental reasons, the Government is developing large scale PV
procurements for rural administration, health and education facilities. Priority action number 4 of the
energy policy is the only place where solar energy is specifically mentioned as part of implementable
government programs. The Government, in theory, also supports commercial sales of solar PV to off-
grid private sector customers and households. Theoretically, the Government has removed duties and
taxes on solar equipment. However, in a 2008 study, companies complained that customs agents still
charged duties on solar equipment.
So far Rwanda has not developed renewable energy feed-in tariffs, despite the implementation of a
250 kWp grid-connected project (which was given a spill contract by Electrogaz). As mentioned
above, grid connected solar power is not a priority, as the Government is focused on building up base
load supply at low costs in order to be able to meet peak demand.
The Government recognizes that demand-side management can play a role in reducing peak
electricity demand, as well as in lowering energy costs for consumers. To this end, they are
promoting compact fluorescent lamps and solar water heaters (to replace electric boilers). The
building code12
was recently revised so that it requires new buildings to install solar water heaters and
is likely to activate development of the solar water heating market.
3.2 Applicable public sector support / financing mechanisms and sources
Except for the procurements mentioned in Section 2, no direct public sector support or financing
mechanisms are available through Government programs for solar. Government involvement is mainly
in the form of government tenders and contracts.
Nevertheless, the Government has removed all taxes on solar equipment, which should have an
impact on pricing.
12
Discussions with Naceur Hammami, Ministry of Infrastructure Energy Expert
Target Market Analysis: The Solar Energy Market in Rwanda 12
4 Business partners and competitors
4.1 Overview of Key Solar Market Players
Importing
Company
Description
& Distri-
butors
Company
Strategy
Major Products PV Business
Sector
Equipment
Sources
Contact
Person
Address Contact
Secam National
Company
based in
Kigali.
Member of
family-owned
large group of
companies in
Rwanda. Solar
PV is one of
many products
and services
offered.
Office equipment,
tenders. PV is less
than 5% of
business.
Oldest player in
the Rwanda PV
business (started
in 1980). Donor-
led and church
institutional
market. Control
40-50% of the
local market and
win at least 25%
of Government
contracts.
Relationship with
Total Solar. BOS
from companies
such as Steca
and Labcraft.
Has not invested
in “modern” PV
technology or
battery back-up
line.
Olivier
Costa
Managing
Director
RC
A0129/Rig
BP 892
Kigali
Rwanda
olivier@subizo
.com
Phone Work:
250 573528
Mobile: 250
08303361
Modern
Technology
Services
Solar
equipment
supplier
based in
Kigali.
Operates
out of shop.
Aggressive,
market-oriented
solar company.
Places less
value on the
system planning
and more value
on volume and
low prices
Sells a wide variety
of equipment
including German
charge controllers
and inverters.
Over the counter
solar products for
SHS. Tenders.
Opportunistic Joseph
KAYIBAN
DA
PO Box
7371
Kigali
Rwanda
mts@rwanda1.
com,
joseph.k@mts-
world.net
Work: + 250
05124687
Mobile: + 250
08306805
www.mts-
world.net
Target Market Analysis: The Solar Energy Market in Rwanda 13
Davis &
Shirtliff
Rwanda
branch of a
Kenya-
based water
pump
company.
Large Kigali
shop.
Pumping
equipment
supply. Offers
PV and solar
water heaters.
The company
has 4 staff (only
one technician),
Core business:
supply of pumping
systems for high-
end markets (such
as swimming
pools) and rural
water supply
systems in
Rwanda, Congo
and Burundi.
Minor player in
Rwanda PV
market.
Clientele includes
NGOs and
independent
contractors.
Focuses on
quality equipment
and service, and a
long history of
serving donor
clients
Same as D&S
Nairobi. Suntec
modules,
Sundaya, Triplite
inverters. Turkish
solar water
heaters.
Richard
Mugo
richard@dayliff
.co.rw
Work: +250
504033
Mobile: +250
0830 3343
Great Lakes
Solar
Small
project
based
operator
Solar company
managed by
expat American
committed to
solar energy
business. Great
Lakes has 5 full
time staff.
Operates out of
small office.
Very little stock
is kept in the
premises.
Project-based
equipment and
consulting.
Opportunistically
operating in the
niche between
solar equipment
supplier, consultant
and activist NGO.
Interested in other
renewables
including biogas
and microhydro.
Donor-led
institutional
market. Works
with donor clients
to develop
proposals for
installation of
systems. Once
the work is
secured and
prices agreed,
equipment is
ordered.
Allied to G24 PV
company. Does
not stock.
Sam
Dargan
Bonne
Address
Building,
Top Floor,
Kigali,
Rwanda
sam@energyf
orafrica.com
Land: +25-
050-0537,
Mobile: +250
08656025
SOS
Energie
Kigali based
solar energy
contractor
and solar
water heater
assembler
5-year old
business
operated as a
side-business
out of a separate
auto-repair
business,
Garage Sebalex
SAPL.
Supplies by order,
and maintains no
supply or
storefront.
Contracts with
Rwandan military
and donors.
Experienced solar
system designer
and sub-contracts
a team of six
electricians, three
engineers and two
plumbers. He
was trained by the
ex-head of
SECAM.
Supplies
equipment from
French
companies such
as Total Energie.
Sebastien
Houben
Managing
Director
PO Box 417
Av. de la
Justice
Kigali
Rwanda
sabalexrw@ya
hoo.fr
sosenergierw
@yahoo.fr
Work: 250
576060
Mobile: 250
08301780
Target Market Analysis: The Solar Energy Market in Rwanda 14
Consultants, NGOs & Non-Government Projects
Name Role in
sector
Activities Procurements
(Types of
equipment/
services)
Volume
kWp or $$$
Plans in
Immediate
Future
Contact
Person
Address Contact
PEPFAR/C
enters for
Disease
Control
Health
sector
project
Involved in control
of HIV/AIDS.
Strengthening of
health sector
institutions.
Occasional purchase
of energy equipment
$100's of K
per year
Not known Mary
Hadley
c.gov
Mobile: (250)
0830 2140
Government and Public Sector Projects
Name Role in
Sector
Activities Procurements
(Types of
equipment/
services)
Volume kWp
or $$$
Plans in
Immediate
Future
Contact
Person
Address Contact
Ministry of
Infrastruc-
ture
Energy
Sector
Policy and
Leadership
Development of
Energy Projects
Health, Education
and Military Sector
purchase of solar
equipment
Large
procurement
s planned
Not known Naceur
Hammami
, Alexis
Karani
BP 24
Kigali
Rwanda
nacerhammami@gm
ail.com,
BTC-CTB
Belgian
Technical
Cooperatio
n
Energy
Infrastructu
re Support
Launching
project to install
PV systems in
30 clinics
around the
country
PV equipment supply
for clinics
Estimated
€3M
Project being
developed
Erik Van
Malderen
rue Député
Kayuku, 41
B.P. 6089
KIGALI
RWANDA
erik.vanmalderen@bt
cctb.org
Work: 00 250 500
267
Mobile: +250
08305107
World Bank Energy
Unit, Africa
Region
Supporting
Rwandan
Government in
design of rural
energy projects
Procurement through
Government of
Rwanda
Not known Project being
developed
Erik
Fernstrom
efernstrom@worldba
nk.org
Work: +250- 591 318
+250 5396318
Mobile
Target Market Analysis: The Solar Energy Market in Rwanda 15
4.2 Overview of major and/or most emblematic projects
4.2.1 Public Sector PV Investments
PV installations in the public rural institutions are the most significant projects in Rwanda. These are
government led initiatives and are expected to dominate the market for a while until the solar home
market develops and the private institutions take up solar. Projects are at various stages of development.
Interested players should contact the Ministry of Infrastructure (see Section 4.1). Projects include the
following:
Ministry of Infrastructure/BTC installation of solar powered clinics. BTC has made available €3 million for
the installation of about 30 solar powered clinics in the country. The project is in a late stage of
development (see BTC contact for more information).
Ministry of Infrastructure School and Clinic Power projects. With support from the World Bank and the
European Commission, the Rwandan Government plans to provide electric power to all schools and
clinics in the country in the next 10 years. Those regions that cannot be met by grid power will have
energy systems provided by PV and/or generators. The project is currently being developed. Contact the
Ministry of Infrastructure for more information.
4.2.2 Kigali Solair
“Kigali Solair” is a solar farm built by Stadtwerke Mainz (a German municipal power company) at the
outskirts of Kigali in 2008. It feeds 250 kW into the national grid during the daytime. The project builders
hope to expand this to 1MW – but no timeframe has been given. The feed-in tariff offered by Electrogaz
is said to be too low to cover capital and operation costs of the plant.