Corratec -Raleigh becomesexclusive distributorsof Corratec... unveils2009 range

RaleighPerformanceDivision – The launch of Avantiroad and MTraxmountain bike ranges

Raleigh Town andComfortRange -New line-up

DiamondbackA new ‘individual’ look has beenintroduced to the MTB range

PAGE 7High 5 -Another newRaleigh exclusiveintroduced for 2009

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To register your attendance at the Raleigh Complete Cycling Conference please contactJanet Carr at janetcarr@raleigh.co.uk or call 01773 532600. New account enquiries welcome.

Show Mega Deals

Fantastic Margins

For show attendees only

SHOWGUIDE

EXCLUSIVE TO

RALEIGH

Your guide to the highights atthe upcoming Raleigh CompleteCycling Conference

SUNDAY 18TH TO FRIDAY 23RD JANUARY

Raleigh Show Guide Layout_V4:Layout 1 12/12/08 16:54 Page 1

EXCLUSIVEPROMOTIONAL MARKETING

TO HELP you promote your businessthroughout the year we have created amonthly marketing campaign whichconsists of window posters, and bike priceinsert cards, along with a disk of artworkfor promotional material which you cancustomise for your shop.

“Our bike sales in the last three

months are almost treble what we sold

in the same period last year. Looks

like we will need to build a new store

in our yard to keep all of our Xmas

club bikes. All is going very well...”

Philip Curle (Cyclelife Airdrie

& Glasgow Baillieston)

New stores opened: Accrington, Airdrie, Castletown, Colchester, Glasgow Baillieston

7 REASONS TO JOINCYCLELIFE● Preferential buying terms● 12 months phased credit on opening order● National & local marketing support● New store look – Raleigh will contribute

50 per cent towards store-fit and signage● Location exclusivity● Become part of a national identity whilst

retaining your independence● B2C exclusivity

FROM THIS…

...TO THIS

EXCLUSIVE ADVERTISINGAs part of Cyclelife’s advertising campaign wehave placed adverts in national newspapers,cycling, lifestyle, and in-flight magazines

Reaching over five million consumers already

EXCLUSIVE POINT OF SALE FOR YOUR SHOP

THE POINT OF SALE was designed to improve the presentation of yourbusiness and enhance your customers’ shopping experience.

The POS packages can be customised to fit any size shop, from 500 sqfeet to the 3000 sq feet, creating a simple but effective stylish look.

For further information on joining Cyclelife contact your Account Manager orcall Pam Simmons on 01773 532651 or email pamsimmons@raleigh.co.uk

“I am well chuffed with

the new look of the store. It has only taken us 120

years to get to this stage, I think my grandfather who

opened the shop back in the 1890's would be

impressed. The new signage has

helped to increase footfall and

customers think it is a new business.”

David Brookes at

Cyclelife Worsley

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The ‘Biometric Bow’ system, has a long tradition at Corratec.

The sloping continuous dual top tube makes the front and rear triangles of the frame smaller, which is arguably the most uncompromising way of creating stiffness. It positively screams “ uphill… uphill!” .

With the exposed seatpost concept this performance design also meets the comfort requirements of even the most aggressive rider, offering the perfect amount of comfort in

The unique ‘2circle’ suspension design offers a truly linear suspension action, where by the motion of the rear suspension unit maintains a linear force upon the rear shock unit, producing a smooth linear damping and spring action from the rear shock.

The result is a smooth action throughout the travel of the rear suspension with no ramping effect. The linear force upon the rear suspension also greatly extends the life of the rear shock by not introducing any lateral force upon the stanchion as it moves through the shock travel.

new2009

new2009

Developed with the input of professional road racing cyclists from the Volksbank team, and handcrafted by Mauro Sannino, a frame building legend with over 30 years experience, the new ‘CCT Pro’ offers a full blooded, full carbon monocoque race frame with uncompromising stiffness where it counts, and subtle fast rolling performance with amazing shock absorbing properties. All of which, in the right combination offer the most responsive and rider focused experience.

UUUUNNNNNNNIIIQQQQQQQUUUUUUEEEEE RRRRAAAAAAAACCCCCCCEEEEEE TTTTTEEECCCCCHHHHNNOOOLLOOOOOGGGGGYYYYY

TTTRRRRRRRRUUUUUUEEEEEE LLLLLIINNNNEEEEAAAARR SSSUUUUSSSSPPPPEEEENNNSSSIOOOOONN

OOOOPPPPPPPTTTTTTIMMMMMMUUUUUMMMMMM PPPOOOWWWEEEEERRRRR TTTTRRRRRAAAAANNNNSSSFFER

For further information about Corratec in the UK, and for information about becoming a retail distributor please contact: Mike Mudd at: mikemudd@raleigh.co.uk or telephone 01773 532682

Raleigh Show Guide Layout_V4:Layout 1 12/12/08 16:34 Page 3

AVID MOUNTAIN BIKERS will remember how MTrax once dominated the UKmountain bike scene under the pedal power of legends such as David Baker,Barrie Clarke, and Adrian Timmis.

MTrax steps back into the limelight with 5 new hardtail models designedspecifically for trail centre riding, and the latest trend of Enduro events. Ranging from £550 to £2000, highlights include our top-of-the-range HT5.0featuring a UK designed and custom built carbon chassis that’s as at home trailriding as it is racing Enduro events and our custom built 6061 hydroformedaluminium chassis with integrated carbon seatstays, a lightweight yet resilientoff-road performer. Groupsets are from Sram featuring X-5 to X-O, with FSAchainsets and Rockshox suspension.

For the Next Generation

The new Raleigh PerformanceDivision has been created to deliverthe very best home grown bikes fromMTrax and Avanti.

Drawing on our teams engineeringand design expertise that dates back tothe famous 70’s TI Raleigh Team andthrough to Team Raleigh whodominated the emerging mountainbike cross country and downhill sceneof the 90’s, where Raleigh led the way inframe materials, design andmanufacturing techniques.

MTrax 5.0 FullCarbon frame withSRAM XO groupset

TO SUPPORT and gain exposure for the Avantiand MTrax ranges we have launched our veryown Raleigh Avanti Racing Teamsupported by Raleigh and all its accessory partners.Five riders have already signed up, with a currentNational MTB champion among them. The team’sunique feature is that it will be made up of riderswho work in the shops that are stocking this rangeof products. Riders will be using the Avanti CarbonTeam or Race models and, off-road, the MTrax 5.0.

FOLLOWING ON FROM a very successful2008 launch of our road bikes, the new 2009AVANTI range is more extensive. Using ourown designed race proven carbon frameand fork the Cycling Plus award winningRace model now gets a new livery and anupgrade to the Ultegra SL groupset.

The range now tops out with the newTeam model fitted with the lightweightSram Red groupset and Mavic KsyriumEquipe wheels and for the budding timetriallists and triathletes our Carbon TeamTT model will make you go places FAST.

Sunday 18th to Friday 23rd January

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Raleigh Trekking Pioneer Jaguar

Designed to take you places in style anddestined to be a hit with commuters andtraditional tourists

Fully equipped with carriers and lightsSelle Royal saddle and comfort grips

Raleigh Comfort MTBVoyager Series

The ultimate sporty mountain bike built forcomfort, for use around town or on the trails

Relaxed framegeometry and newwomen’s step throughframe

Luxury equipment,Selle Royal saddles andcomfort grip

Raleigh Recreation Explore, Roam, Venture and Gruv

A new concept bike range, stylish and sophisticatedlooks, designed for leisure riders seeking a healthyalternative to the weekend drive

Raleigh Freeride

AT seriesOur top-selling Freeride AT mountain bike seriesgets a new graphic look. Sharp and aggressivegraphics for the men and soft, warm graphics for thewomen make these bikes some of the mostattractive and affordable bikes available. Featuringour proven AIRLite alloy frames and trustedbranded components from Shimano & Suntour, thenew AT30 and AT40 benefit from an eye-catchingHydroformed frame with lockout forks on the AT40.

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Dirt Diamondback are

committed to the Dirt

Jump rider, and have an

impressive new line-up.

Range highlights:

• Individual graphics

• Sam Pilgrim inspired frame geometry

• Society and RST forks

Hardtail Our Hardtails are specifically designed for

UK trail centre riding; the 2009 Apex and Axis

frames have a new Hydroformed frame and

improved handling. Range highlights:

• New Diamondback Vectra Hydroformed frames

• New Shimano SLX and XT groupsets

• Rockshox forks

• Continental Mountain King tyres

• Women’s specific models

DownhillThe birth of the Sabbath has inspired the

launch of the new XTS range, featuring the

XTS and XTS Moto. Range highlights:

• New XTS frame now lighter and stronger with Sabbath geometry

• Multi position rear shock mount

• Fox VanR rear shock

• CNC machined rear swing arm yoke

• Marzocchi Bomber 888 & 66 RCV forks

• Award winning Quad brakes

• Maxxis tyres

Full SusOur XSL is the perfect trail centre bike. Its 5”

travel and single pivot swing arm set-up

provide a great climbing and better

descending bike. Range highlights:

• XTS inspired stiffer swing arm

• New Vectra Hydroformed front triangle

• Rockshox forks and rear shocks

• New Shimano SLX groupset (XSL comp)

• Continental Mountain King tyres

Ashton/DiamondbackTeam to Grow2008 season saw the Ashton/Diamondback Teamdominate the headlines, with Sam Pilgrim and BenSavage putting on a tremendous display of theirtalents, supported by team owner Martyn Ashtonon the Animal Relentless Tour. Monthly features inMBUK, along with Rowan John’s online videos,

ensured they were all in the news. The Teamwill be strengthened in 2009 to covermore mountain bike disciplines.

2009 brings a new image to the Diamondback

bikes. Our young designers have been let loose

and brought an individual look to every model. The

Diamondback bikes are designed and spec’d in

Nottingham by our Product Managers and

Engineers especially for UK riders and the varied

conditions they face.

New Special Edition BikesIN 2009 Diamondback UK will also launch a special edition range of Ashton/Diamondback bikesdesigned with Martyn and Sam. The three bike rangewith frameset options will be available soon. Keepyour eyes peeled on www.teamashton.co.uk for futurenews and sneak peeks of the bikes.

Sunday 18th to Friday 23rd January

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New products also launched from:

EXCLUSIVE

(1) Egger & Wright, fullyequipped office bags ideal fortravelling to work. (2) Cycle 35rear pannier converts swiftly into afully functional backpack. (3)Bikepark 16 DH backpack withadditional padding and MP3 pocket,and storage for a full face helmet.

(4) Pave & Steam jacketsconstructed from highly technicalfabrics providing greatfunctionality and comfort.

EXCLUSIVE

USED BY Team Columbia the No.1 EuropeanPro Team and home to multi Tour stagewinner Mark Cavendish.

(1) FP3.1 & FP3.0, aerodynamic high techroad helmets providing maximum protectionand superb ventilation. (2) Crow Pro Polaeyewear with Uvex polarised lens technology.(3) MAXX commuter glasses greatprotection from harmful rays and road hazards

EXCLUSIVE

SPORTS NUTRITION is now amassive part of the cycling world.Since the introduction of its SuperCarbs range, High5 has beenuntouchable in all blind testsconducted for an athlete’s performance. Super Carbs formulas allow up to 120grams of carbohydrate to the bloodstream per hour,whereas traditional energy products are limited tosupplying around 60 grams.

Shockblade Varioprovides a solution to the long

standing problem ofmudguard compatibility with

front suspension forks.

(2)

(3)

(4)

(1)

(1)

(3)

(2)

New Products from ourBrand Partners

ACCESSORIESRED-HOT

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Outland range – the critics’ choiceOUTLAND is the range known for its great magazine reviews and value for money products...

El Rey and La Reina are part of a newseven saddle line-up. El Rey – Spanish for‘The King’, at 230 gms will feature on both roadand XC racer bikes. Two versions are available:cro-mo rail with black cover or hollow Ti rail

and white cover. La Reina – ‘The Queen’,features hollow Ti rails, flexible honeycombbase and sumptuous brown leather – a greatoption for the serious female rider. Completingthe line are the Century, Mountain Man,

El Barrio Visto and Vista. The ‘KustomSlim’ pedals and Enduro Lock-On gripsare already proven performers and are nowavailable in a range of colours, added to that isthe Lock-On flanged ‘Slopestyle’ grip

AVENIR CLOTHING RANGE HIGHLIGHTS...• Casual men’s and women’s jerseys and t-shirts using high wicking fabrics • Elite range of MTB shorts packed with features • Meryl quick drying fabric road jerseys • Improved stretchable chamois and reflective panels on lycra shorts

ACCESSORIESRED-HOT

The journey begins for your customer when they select an Avenir product.The entire range has been specifically designed and targeted to thecycling consumer’s travel and comfort needs. Already well established inthe car rack, child seat and bags market, 2009 sees Avenir’s effortsrewarded with a fantastic new range of clothing, saddles and glasses

Our top-selling helmets

Missile NewRascalXXS

ExtremeLightweight and fully in-moulded with all newgraphics including awomens specific model.

New designs andgraphics from thebrand parents cantrust

SaddlesSoft Gel Technology vacuumsealed saddles, producedusing a bonding process

which ensures a seamlessfinish betweenthe cover and thesaddle base.

SunglassesIntroducing‘Scarlet’ awomen’s casual sunglass withdark tinted lens and softadjustable nose piece, plus the‘Powder’, a sporty sunglassin white with replaceablelenses and soft nose piece.

ClothingThe new range moves intomore specific and technicalgarments and caters forevery type of rider. We alsohave a women’s specificrange to target this growingpart of the market.

New look graphics

Little Terra New BurnerJunior BMX hard-shell ina variety of colours

RSP HelmetsTwo new helmets are introduced –

the Soul Am all mountain full in-mould helmet, with unique design

and the very best specification, plusthe Urbanite commuter helmet, fullyin-moulded and spec’d specifically

for the commuter’s needs.

2009NEW

Sunday 18th to Friday 23rd January

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