W I K I S, B L O G S & P O D C A S T S By B Dean
Transcript of W I K I S, B L O G S & P O D C A S T S By B Dean
WIKIS, BLOGS & PODCASTS
THE NEW WAVE IN BUSINESS COMMUNICATIONS
What is a Wiki
An online site where you can store and view information
Where staff are able to continually add and amend material
It becomes an up-to-date self-editing site
Who has access?All employees may have access
Or you may restrict access to one small project team
A client or even the public could be given access
You decide
Greater communication and collaboration
Staff can have online meetings and brainstorming sessions
Colleagues from regional locations don’t need to travel to remain in the loop
Overseas staff have twenty-four hour access to the site
How much will it cost?
Can be set up for free using an open-source code
Or you may wish to purchase a licensed version
Fears and concerns
Q: Will it be a distraction to my workers?A: Decreases emails and cuts meeting time
Q: Will management lose control? A: Usefulness overrides these fears
Q: Is it just a fad?A: Wikis have withstood the test of time
Feedback provided by companies using wikis has shown:
Wikis save time and effort which was previously used for storing and
collating information
A wiki increases efficiency and productivity
Young employees take to this technology like ducks to water
More senior members of staff howevermay need a little extra convincing
What is a blog?
It is an online journal
Workers can use this space to share their achievements and ideas
A blog is added to in chronological order thus becoming a webdiary
Why should your staff blog?
To share experiences and skills
Motivate and influence other employees
Share and store resources
Blogs can also provide employees with a valuable social and entertainment forum
One drawback is that blogs have become so popular that some staff simply can’t get
enough…
What is a Podcast?
Podcasts are used to record and convey information in an audio format (MP3)
They are good for: office memos, broadcasts, lectures, instructions,
client briefings
Is it expensive?
You don’t need expensive equipment to record a podcast
A computer’s built-in microphone works perfectly well
What are the benefits?
Staff can listen to a podcast on their work computers
Or transfer the file to a personal iPod, leaving them free to listen to the
information at their leisure
Even during their leisure time (ie. at the gym or while commuting)
Save time - save money
Rather than sending staff to a seminar, resulting in production downtime, you can
provide them with a recorded podcast
This results in a more cost effective way of transferring information
With a podcast, as opposed to a one-off broadcast or lecture, you can reach a
much larger, ongoing audience
Even when on vacation staff will have access to podcasts
Conclusion
• Wikis enable your staff to store, share and amend information
• Blogs enable the chronological stacking and sharing of information
• Podcasts provide staff with information in portable audio form
Keep your business on the crest of this new wave of
communication technology