Vwv Group Credentials

GROUP CREDENTIALS

59 Kyalami Boulevard, Kyalami Business Park | P.O. Box 68781, Bryanston 2021 | t +27 11 799 2600 | f +27 799 2601

http://www.twitter.com/VWVGroup http://www.facebook.com/VWVGrouphttp://www.vwv.com

We know that successful brands connect with customers, consumers and

communities through experiences. VWV is a global brand experience

agency that specialises in creating experiences that change

perceptions and inspire action.

Our core strength is our ability to combine solid strategic thinking with

world-class creative.

We have worked in over 20 countries with clients in Europe, USA, Middle

East and Africa. The company’s current operations include offices in South

Africa, and the USA. VWV is one of a handful of companies in the world

able to provide brand experience solutions across multiple target markets.

We engage consumers, business partners, staff and communities through a

broad range of best-in-class services including:

Event Production Presentations

Film & Video Production Guest Management

Multimedia Digital Media

Installations & Exhibitions

These delivery platforms are driven and coordinated by a multi-layered

project and creative management system. While each delivery platform is

able to operate independently, effective communication solutions often

require that multiple platforms be deployed simultaneously. 02

COMPANY OVERVIEW

Turnkey event production embraces everything from concept generation and design to project

management and implementation. From massive public ceremonies and celebrations, through

concerts, corporate conferences and product launches, to brand activations in retail and trade

environments, VWV applies uniquely lateral thinking and creativity to bring experiences to life.

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1. EVENT PRODUCTION

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http://vimeo.com/26376264

2 Client

Local Organising Commitee

Experience

2010 FIFA World Cup, South Africa

Opening Ceremony

Brief

Raise the curtain on the world’s

greatest sporting event in a 30-min

show in broad daylight. Set the

tone for the first-ever African World

Cup

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CASE STUDY: EVENT PRODUCTION AUDIENCE: MEMBERS OF COMMUNITIES, BOTH LOCAL AND GLOBAL

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Solution

• Kicked-off with a flyover by the Silver Falcons and 3 Gripen fighter jets

• Short video showcased South Africa’s economic, social and bio diversity

• Featured international, African and 1551 local performers

• Magical reveal of the African continent

• Stylised baobab tree

• Tournament logo delightfully revealed by 750 children

• An iconic dung-beetle that stole the show!

Result

Viewed by over 500 million people. Filled South Africans across the world

with pride. One of the top ten tweeted subjects worldwide. Rave reviews

from the international press

http://www.flickr.com/photos/64924461@N02/sets/72157627100261625http://vimeo.com/26378040

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Client

MillerCoors, USA

Experience

2011 Distributor Conference in San Antonio, Texas

Brief

Rally 3 500 independent MillerCoors distributors around

the ‘Rock’ theme. Out-do all previous conferences in

experience and impact

CASE STUDY: EVENT PRODUCTION AUDIENCE: BUSINESS PARTNERS

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3 07

Solution

• Three different interpretations of ‘Rock’ ensured top-of-mind relevance

• Multi-layered set consisting of 39 separate panels in three different planes

of depth measuring 68 meters wide by 9 meters high

• Single and multiple projections across the entire set

Result

Client and delegates rated this their best conference in 7 years

http://www.flickr.com/photos/64924461@N02/sets/72157627100343233/http://vimeo.com/26366388

3Client

MINI

Experience

50th Birthday Celebration

Brief

Create a 50th Birthday experience worthy of this iconic brand

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CASE STUDY: EVENT PRODUCTION AUDIENCE: CONSUMER


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Solution

• Transformed the town of Clarens in the Free State into MINI-ville for a weekend

• Created an entertainment venue in the town square featuring acts such as

Dj Phonogenic, Cassette, MINI ambassadors Goldfish and DJ Euphonic

• Staged MINI-through-the-ages parades

• Launched MINI Mayfair and MINI Camden models

• Staged a host of fun events in and around the town which celebrated brand values

• World Rally Champion, Rauno Aaltonen was present throughout the weekend

Result

This evangelical MINI experience was attended by over 1000 MINI fans, some of whom drove

from as far away as Cape Town

http://vimeo.com/26367318http://www.flickr.com/photos/64924461@N02/sets/72157627224762388/

4 2We design and build sets, brand environments, installations and

exhibitions for events and brand experiences, which integrate

cutting-edge sets, lighting, LED, 3-D and 2-D projection and audio

technology

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2. INSTALLATIONS AND EXHIBITIONS


4 2Client

Pick n Pay

Experience

Pick n Pay Museum

Brief

Capture the company's 40-year history in an interactive visitor experience located in the foyer of the Pick n Pay head-office

CASE STUDY: INSTALLATIONS & EXHIBITIONS AUDIENCE: COMMUNITIES

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Solution

• Information was presented in three

levels of detail

• A walk-through plasma screen-based

'time tunnel' allowed visitors to enjoy

the entire history in six minutes

• Aluminium and glass booths featured

additional information on plasma screens

activated by pressure pads on the floor

or screen touch points

• A research area housed in-depth

information in three workstations

• Hi-tech display cases showcased

important and eye-catching memorabilia

Result

A self-contained, easy-to-use, interactive Pick n

Pay experience


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Our team of award-winning writers, directors and producers employ high definition camera

equipment and state-of-the-art in-house digital post-production facilities to deliver high-end

productions. These include corporate films, long-format branded television programming, TV

commercials, internal broadcasts and training videos.

3. FILM & VIDEO PRODUCTION

5http://vimeo.com/26370149

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Client

Transnet Capital Projects

Experience

Corporate Video

Brief

Capture the size and scale of TCP’s R80m infrastructural investments

including upgraded and new railways, ports, pipelines etc. in six minutes

CASE STUDY: FILM & VIDEO PRODUCTION AUDIENCE: BUSINESS PARTNERS


Solution

• A modular production, which meant each Transnet division could have its own corporate video as well

• Beautifully-shot aerial and ground-based images

• A sweeping script

• A rousing musical score

Result

Client was awed by the power of the production

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6 4We facilitate strategic content workshops to unlock messaging

and script, in order to visualise and design powerful presentations.

We also coach presenters to deliver impactful presentations for

internal meetings, conferences or public presentations.

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4. PRESENTATIONS

6 417

CASE STUDY: PRESENTATIONS AUDIENCE: STAFF

Client

SAB Limited

Experience

SAB 2011 MS&D Conference

Brief

Develop multiple brand business case presentations to be

presented by SAB Management to 1400 SAB Marketing,

Sales and Distribution delegates.

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Solution

Developed presentations for the MS&D conference

which included communication strategy, video content,

design and speaker coaching

Result

All speaker presentations scored a 4 and above out of 5,

best ever for a MS&D Conference

75. MULTIMEDIAVWV tracks global technology trends to employ the very latest in lighting, LED, projection

and audio innovations to enhance brand experiences and deliver content.

519


7Client

Telkom

Experience

8.ta Mobile Network Launch

Brief

Launch South Africa's 5th cellular network to government and business

leaders at a VVIP experience that positions 8.ta’s technology credentials

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CASE STUDY: MULTIMEDIA AUDIENCE: BUSINESS PARTNERS


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Solution

• A hangar was transformed into a 5-star dinner and show environment for 800 VVIP's

• An elliptical floor-to-ceiling fabric 'wall' served as a 360 degree projection surface

• Eighteen 12k projectors created a seamless 360 degree panoramic projection

• A revolving stage with projection sphere suspended above it in the centre of the room carried additional projections from four 18k projectors

• High-level video and graphics communicated the story of the new network interspersed with performances by some of the country's top bands like

Locnville, Kwela Tebza and Freshly Ground

Result

Overwhelmingly positive response from 8.ta stakeholders and a near perfect score from the Telkom 8.ta team


6We offer a 360 degree guest management solution which includes the handling of

all guest logistics from invitation design to online and personal RSVP management,

travel and accommodation planning and implementation, and venue facilitation

and event management. 22

6. GUEST MANAGEMENT

6Client

Wimpy

Experience

2011 Shift Franchisees Conference

Brief

Manage all logistics for 1000 Franchisees including flights,

accommodation, transport, food and beverage 23

CASE STUDY: GUEST MANAGEMENT AUDIENCE: BUSINESS PARTNERS

Solution

• Online registration solution including a facility to invoice and receive payment online from franchisees.

• 34-station electronic registration solution split over 3 hotels to facilitate registration for the conference as well as check-in at all hotels

• A dedicated call centre to manage delegate queries and flight changes

• Hostesses facilitating guest movement from conference rooms to hotels and various evening events

• Meet and greet solution at the airports (Both OR Tambo & Lanseria) including acquiring a lounge at Lanseria to serve coffee when delegates arrived

Result

Great feedback from delegates on a great event, which ran very smoothly24

725

We seamlessly integrate the digital world with its physical

counterpart: almost every experience we create employs

some form of digital interaction to amplify live events,

build communities and drive brand engagement through

social networks, web applications, email and SMS

campaigns, and innovative applications of mobile

7. DIGITAL MEDIA

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Client

MillerCoors (USA)

Application

ToolBox - a planning tool

Brief

Design and build a suite of online tools to simplify and digitize the planning of 700 meetings and events each year.

Solution

• ToolBox: the overall descriptor for the full suite of tools

• BrainBox: A comprehensive online database of all potential

attendees – employees, distributors, suppliers, agencies

• GreenBox, IceBox, LunchBox, GearBox, JukeBox, PropBox: tools

to manage Greening, Beer, Catering, Equipment, Artists, Sets & Props

• PostBox: an online invitation, response, booking, and guest

management tool

• SiteBox: An onsite registration, site information, delegate feed

back, and delegate evaluation tool

• iBox: An iPhone/iPad application that totally replaces paper at an

event, featuring delegate information, messaging, geo-location,

dynamic opinion aggregation, and much more

• ChatterBox: A Facebook page for sharing content to encourage

virtual events

Result

Significantly reduced meeting planning costs and massive simplification

across the entire MillerCoors system, and the technology also allowed the

client to assist their field staff with managing much smaller events then was

previously possible

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ChatterBox

GearBox JukeBox

ToolBox

GreenBox IceBox

iBox

PropBoxLunchBox BrainBox

SiteBox

PostBox

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Client

Castle Milk Stout

Experience

Castle Milk Stout Pause in the Sky

Brief

Create a highly unusual experience to reposition

the brand, and employ mobile and social digital

media platforms to amplify the activation across

multiple channels

Solution

• An integrated communication campaign by means of radio, social media and PR created hype and build-up prior to the event

• Real-time Facebook posts and tweets uploaded to the Castle Milk Stout fan page and Twitter stream covering the Pause in the Sky events

(Durban, Johannesburg, Pretoria)

• Live Twitter feeds projected at the event, creating a conversation platform around the Castle Milk Stout drinking ritual: pour; pause; sip; enjoy

• Uploaded photos of consumers to Facebook whereby promoters allowed for consumers to tag themselves via iPads

Result

No. 1 trending topic on Twitter in South Africa during the event in JHB

Expanded online fan community allowing for ongoing brand communication post event

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VWV is a privately-owned unencumbered BEE company. In October 2009 we were awarded a Level - 3 Contributor status based on our equity ownership,

enterprise development and shareholding. In achieving this status we restructured the set-up and voting rights of the board and executive committee;

appointed a non-executive board director; engaged in public-private partnerships; created a new employment equity plan as well as a comprehensive

training program for all employees.

At VWV we firmly believe that empowerment is a journey and not simply a certification status. For this reason we are currently evaluating our procurement

processes and supplier certification. We are also investing in CSI programmes in a focused effort to become a Level 2 contributor.

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BEE COMPLIANCE

Over the past 10 years we have had the privilege of being awarded 103 Loeries, including 12 Grands Prix as well as numerous other awards at international festivals.

Awards are a great accolade but they are more of an acknowledgement of the commitment, vision and passion we share with our clients.

In 2010, VWV was awarded its 12th Loerie Grand Prix and a 39th Loerie Gold for the World Cup Closing Ceremony, we were also named The Financial Mail Adfocus

Specialist Agency of the Year and we received an Outstanding Performer Award by Fin Week Ad Review.

More awards in the trophy case include:

• 4 x AMI (Association for Multi Image International) Gold Awards – USA

• 1 x AMI Silver Awards – USA

• 1 x AMI Bronze Awards – USA

• 2 x AMI (Association for Multi Image International) Supreme Video Achievement – USA

• 1 x Direct Marketing Association Assegai Awards – Gold

• 1 x Financial Mail Specialist Agency of the Year

• 1 x FinWeek AdReview Outstanding Performer – Events

• 12 x Loerie Awards – Grand Prix

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AWARDS

• 39 x Loerie Gold Awards

• 38 x Loerie Silver Awards

• 1 x Marketing Federation of SA Tusk Award

• 1 x NTVA(National Television & Video Association) AVANTI Awards Gold

• 1 x NTVA AVANTI Awards – Silver

• 1 x NTVA AVANTI Awards – Bronze

• 1 x South African Society of Cinematographers – Visible Spectrum

We list the following blue-chip companies among our clients that we have worked with over the past two years:

OUR CLIENTS

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Vwv Group Credentials

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