VWS2 Marketing & Communications Meeting

BU prese21st & 22nd June 2011

2

• House keeping

Welcome to Marlow

Objectives• Marketing similar services and products to the same

markets and facing the same opportunities and challenges:→Get to get to know each other better →Share best practice within VWS2→Establish a VWS2 marketing / communications community→Increase return on investment !!!!

3

Promotional Tool Sharing 13:30 – 15:00

4

Can you use material , ideas or tools from other BUs?

Promotional Tool Sharing 13:30 – 15:00

5How can we share? E-mail, central file, regular review, challenges?

Web site 15:15 – 17:00

6

• Website review results→How can our websites be improved using this information?

• Google analytics / ad words →What are the actions resulting from analytics review?

7

Web site 15:15 – 17:00

•Day 1 close

8

9

Lead tracking & ROI – 9:00 to 10:30

10

Lead tracking & ROI – 9:00 to 10:30

Customer engagement – 11:00 to 12:30 • Branding – update from each BU on brands within their

regions→How will / should BU brands change in the next 2 years→Support needed?→Should we be pushing to rebrand?

Marketing plans→Process focused on our customers - how can we improve our

understanding of their needs?→Do we fully understand what customers value (price, quality

functionality, sustainability, etc)?→Are we clearly communicating the value we offer? →How can we improve our understanding of our customers across

VWS2?11

Social Media – 13:30 to 14:30• How can we use social media to engage our customers?

• Can social media work for B2B marketing?

• How can we improve communication within VWS2 businesses functions focused on sharing best practice?

12

Summary

13

• Key actions to be completed by group• Date & location of next meeting