v.v final

QUESTIONNAIREDear Respondent,

We are the student of S.K. School of business management, patan (HNGU) as a part of

my study curriculum; I am undertaking Questionnaire for Research Project

management. I will be thankful to you if you spare you’re a little special time to answer

my few question. Thanking you in advance.

Note: Tick wherever applicable

1. What do you take for fresh in the morning?

( ) Tea ( ) Milk

( ) coffee ( ) other

2. Do you take tea regularly?

( ) Yes ( ) No

3. How many Times you take tea in a day?

( ) One time ( ) Two time

( ) Three time ( ) More than

4. Which Brand of tea do you buy?

( ) Taj Mahal ( ) Tata tea ( ) other

( ) Sargam ( ) Wagh Bakri

5. Why do you buy that tea only?

( ) fresh ( ) Habits ( ) other taste

( ) strong tea ( ) Pink tea

6. Would you like buy other tea in any scheme?

( ) Yes ( ) No

S.K.SCHOOL OF BUSINESS MANAGEMENT

7. Generally what size of tea do you prefer most?

( ) 100 Grams ( ) 250 grams

( ) 500 gram ( ) 1 K.G

8. Are you aware about TATA TEA do you prefer most?

( ) Yes ( ) No

9. From which media you aware about Tata tea?

( ) T.V ( ) Radio

( ) Shopping malls ( ) News paper

( ) Magazine ( ) others

10. Do you want to Prefer Tata Tea?

( ) Yes ( ) No

11. What is your opinion about Advertising of Tata tea?

( ) Excellent ( ) Good

( ) Change in desire ( ) No idea

12. Are you satisfy with sales promotion scheme to improve Tata tea?

( ) Yes ( ) No

13. How much importance do you consider below given criteria, while buy Tata tea?

(Here 1 = Very important, 2 = Slightly Important, 3 = neutral , 4 = Unimportant, 5 )

1 2 3 4 5

Price

Quality

Taste

Color

Packing

Brand

14. As a consumer what rank will you give to Tata tea?


( ) Best Tea ( ) A better one

( ) Good ( ) Average

( ) Bad ( ) Worst

15. Why consumers go for purchasing Tata Tea?

( ) Price ( ) Quality

( ) Packing ( ) Taste

( ) Availability ( ) Promotion activity

16. Do you convince other consumers to buy for Tata Tea?

( ) Yes ( ) No

17. How does Tata’s advertising convince to buy Tata Tea?

( ) Spreading awareness ( ) Convenient price

( ) Describe quality ( ) Promotional scheme

18. How much are you satisfied with the distribution schemes of Tata tea?

( ) Highly satisfied ( ) Satisfied

( ) Neither satisfied nor ( ) Dissatisfied

( ) Highly satisfied

19. What should company do to improve quality of Tata Tea? Give your suggestion

1

2

3

20. Which factors responsible for the change in demand of Tata?

( ) Scheme ( ) Advertisement


( ) Friend say ( ) health object

PERSONAL INFORMATION:

NAME:

ADDRESS:

CITY:

AGE: GENDER. ‗‗‗‗‗‗‗‗‗‗‗‗

VICKY MODI.

M.B.A - I (27)


v.v final

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