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Pooh B ear :

Phua Kien Han (3889473)Hu Cheng (3889313)

Zhao Yingbo (3889414)

Lam Ai Ping (3889837)

Assessment 3b

Lecturer Name : Ms Joanna

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COMPANYBACKGROUND British American Tobacco (BAT)

The worlds second largest tobacco group by global market share, with

brands sold in more than 180 markets. Founded in 1902 by James Buck Duke.

Joint venture between the UKs Imperial Tobacco Company and the

American Tobacco.

BAT owns 45 cigarette factories in 39 countries.

Have more than 60,000 employees worldwide.

Successfully built a strong international reputation due to 100 years of

experience.

OBJECTIVEOFPRESENTATION

Explain how the Greenhouse Challenge and Carbon Footprint areimpacting on BAT

Provide recommendation to BAT on how to reduce carbon footprint.

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DEFINITIONOFCARBONFOOTPRINT

A measure of the total amount of carbon dioxide

emissions that is directly and indirectly caused by

an organization, event, product or person.

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DEFINITIONOFTHE3 RESPONSES Corporate Governance Response

- Corporate governance is the set of processes, customs, policies, laws, and

institutions that affects the way an organization is governed.

- Also include relationship between a companys management, its board, its

shareholders and other stakeholders .

Operations & Processes

Operation

Ongoing activities that are involved in the running of a organisation for the

purpose of producing value for the stakeholders.

Processes

A specific event in a chain of structured business activities which normally

transfers the state of product and generates some type of output.

Corporate Social Response

- Organizations integrate social and environmental concerns in their

business operations and in their interaction with their stakeholders on a

voluntary basis

- Businesses organizations going beyond the legal obligations to manage

the impact they have on the environment and society.

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KT SITUATIONALANALYSIS

Problem Sub problem Timing

(H,M,L)

Trend

(H,M,L)

Impact

(H,M,L)

Next

process(PA,DA,PPA

)

Ranking

Rising costs

from reduce

and offset

the carbon

emissions

Costs rising up

because the investment

in new technology and

pay for carbon

emissions

H H H DA 1

Fullfill all

commitment

Reducing 40% of its

carbon dioxide(CO2)

emissions by the year

2020 compared to 2005

levels,.

AfforestationProgramme

M M H DA 2

Corporation

ExpandMultinational

Corporation find hard to

expand cause higher

level environmental

protection policy inoversea

L M H PA 3

StrategyPlanning

New strategy to cope

with more healthconscious market

L M H DA 4

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DUNCKERDIAGRAM

Rising costs

from reduce

the carbon

Do not reduce other cost to

offset the rising costs

Reduce and control cost

in other parts in

manufacture to offset

the rising costs

Transportation

cost

Energy

saving

production

New

technology

Increase

the price GreenProduct

Advertising

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KT SITUATIONALANALYSIS

Problem Sub problem Timing

(H,M,L)

Trend

(H,M,L)

Impact

(H,M,L)

Next process

(PA,DA,PPA)

Ranking

High Carbon

Footprint from

Operations

Response

contributes to

ClimateChange

Heating oil from

the manufactory,

electricity from

electronic devices

and natural gas

fromtransportation

H H H DA 1

Supply Chain

Management

Carbon footprint

rise from the

number of vehicles

M H H PPA 2

Customer

Range

Carbon footprint

rise from the

number of smoke

people

M M M PA 3

New Policy More time needed

for the staff to get

used to the

changes

L L H PA 4

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DUNCKERDIAGRAM

High carbon footprint

contributes to climate

change

Reduce carbon

footprint from

operations response

Make it OK not to reduce

carbon footprint from

operations response

Energy

Conservation

Renewable

Energy

Sustainable

Transport

High efficientenergy use

SolarEnergy

Hydroelectricity

Wind Power

Low-energyVehicles

Electric

Vehicles

Ignore the carbon

footprint problem

Remain the

current situation

Keep operating

withoutacknowledging

high carbon

footprint

problem

Plant

Trees

No

adjustment

for

Operations

Response

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KT SITUATIONALANALYSIS

Problem Sub problem Timing(H,M,L) Trend(H,M,L) Impact(H,M,L) Nextprocess

(PA,DA,PPA)

Ranking

Increase

Paper Usage

Deforestation will

further reduce

carbon offset

H H H PA 1

Afforestatio

n only in

Sabah

Does not reduce

heat island effect

in urban areas

M H M DA 2

Pollution onthe beach

Endanger coralreefs

M M M PPA 3

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DUNCKERDIAGRAM

Increase of paper

usage

Overcome the

usage of papers

Communicationthrough emails or

mobile phones

Use technology tosave documents

Do not overcome

the usage ofpaper

Use a lower rangeof paper quality

Recycle/ReusePaper

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RECOMMENDATION

For Corporate Governance Response, British American Tobacco

Malaysia could reduce and control cost in other parts in manufacture

to offset the rising costs by transportation cost, energy savingproduction and new technology.

As for Operation Response, British American Tobacco Malaysia

could reduce carbon footprint from operation response by energy

conversation, renewable energy and sustainable transport.

For the Corporate Social Response, British American Tobacco

Malaysia could overcome the usage of paper by communicate

through emails or mobile phones and by using technology to save

documents.

CONCLUSION

In a nut shell, it is vital for British American Tobacco Malaysia to take

immediate actions by implementing a series of steps to reduce its

carbon footprint.

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REFERENCELIST Applied corporate governance n.d., viewed 16 October 2011,

British American Tobacco Malaysia 2010, Annual Report 2010, viewed 15 October 2011, .

Fogler, HS & LeBlanc, SE 2008, Strategies for Creative Problem-Solving,Pretence Hall: Upper Saddle River, NJ.

Time for Change 2007, What is a carbon footprint - definition n.d., viewed 16 October 2011,.

The Financial Times 2011, Corporate Governance n.d., viewed 16 October 2011, .

Wiedmann, T & Minx, J 2008, A definition of Carbon Footprint, Ecological Economics Research Trends,

Chapter 1, pp. 1-11.

Dahlsrud, A 2006, How Corporate Social Responsibility is Defined: an Analysis of 37 Definitions, viewed 16October 2011, < http://www.mcxindia.com/csr/newsarticle/pdf/csr_news45.pdf >

The Project Management Hut 2010, Role and Responsibilities of the Business Change Manager, viewed 16October 2011, < http://www.pmhut.com/role-and-responsibilities-of-the-business-change-manager >

http://www.batmalaysia.com/group/sites/bat_7ryj8n.nsf/vwPagesWebLive/DO7SUKSJ/$FILE/medMD8FAC73.pdf?openelementhttp://www.batmalaysia.com/group/sites/bat_7ryj8n.nsf/vwPagesWebLive/DO7SUKSJ/$FILE/medMD8FAC73.pdf?openelement

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Thank

You