VU Mobile - Operator Branded GameStore / VAS
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Transcript of VU Mobile - Operator Branded GameStore / VAS
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VU GameStore October 2014
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About VU
ü We deliver mobile VAS and mobile advertising solutions.
ü No.1 Mobile VAS company in Bangladesh by revenue and subscriber
reach.
ü Launched in 2005. Currently has a team of 50.
ü Connected to all six operators messaging and billing gateway.
ü MEF Member (www.mefmobile.org) and founder member of Bangladesh.
ü Founder member of Mobile Monday Bangladesh.
ü Press release: http://www.vumobile.biz/about-us/media-center
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Our achievements
¨ 4million+ active mobile subscriptions ¨ Awards
¤ Global: Red Herring Top 100 Asia 2012 ¤ Local: Grameenphone Top Revenue
Performer 2010
¨ MSP for Grameenphone, Robi, Banglalink and Airtel mobile gaming service.
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Mobile gaming challenges in emerging markets
• High ARPU VAS users are now primarily smartphone users who are more inclined to download from Google Play or I-tunes app store.
• Feature phone users are low ARPU and thus price sensitive which makes pay per download an unattractive proposition for customers.
• High level of fragmentation in handset usage in feature phone segment including high level of Chinese MTK handset usage which can’t be device profiled or ported for Symbian games.
• Users want free games as it is available from app-stores.
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The VU mobile approach:
• Diversified business models: Our platform supports pay per download as well as subscription models for maximum monetization of subscribers and content and at the same time offer customers value proposition.
• Diversified product & content: Our solution offers content for both smartphones and
feature phones ranging from java games to smartphone applications
• Offer platform independent content: Our online browser games allows and mobile internet user to enjoy casual gaming without any OS dependency.
• Free trial: Allow Free trial to encourage usage.
• Customer engagement: Play N Win contest and the community boards within the online game portals helps build a community of gamers.
• Reach: monetize both 2G and 3G customer segment
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Why VU GameStore?
• Handset support tuned for emerging market: For the last four years we have been tuning our handset database for support of wide range of mobile devices and browsers.
• End to end gaming portal: Competitor portals offer either just pay per download or casual gaming portals. VU’s gaming solution brings downloadable games, casual browser games and subscription based game play all in one portal.
• 2G+3G solution: Our content and apps target the user experience needs of both the entry level 2G users and 3G+/smartphone device segment
• Mobile ad serving tool: Integrated ad serving tool makes content discovery and promotion more intuitive and easy.
• VU has unparalleled experience in customer acquisition and CEX management.
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GameStore modules
¨ Pay per download: Users can download games and mobile applications on demand.
¨ HD games: high definition mobile applications and games for the 3G/4G users
¨ Gameclub/App club: subscription based DRM controlled games and mobile app store
¨ Browser games: OS independent casual browser based games
¨ Playmoh: html5 browser casual games for 3G smartphone users.
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Pay per download
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HD games
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Gameclub
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Online games
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Html5 games
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Billing models:
Ø Pay per download
Ø Daily/weekly subscription
Ø Freemium/in-app billing
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Live projects:
¤ Grameenphone (Telenor) Game Store: wap.gpgamestore.com
¤ Robi (Axiata) Play Store : wap.robiplay.com
¤ Banglalink (Vimplecom) Play Zone: banglalinkplayzone.com
¤ Airtel game store (games.airtellive.mobi)
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Gamestore reach
Ø 1million unique visits per month
Ø Paid subscription base of 1.2million
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Game Publishers:
Eurofun Herocraft Inlogic JP Games Mobi2fun Player X Woo world Xendex Zed
Game maker
Vasify
AND MUCH MORE COMING SOON…
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Operator promotion
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Operator promotion
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Operator promotion
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VU role:
ü Storefront & CMS deployment ü Content management
ü Customer acquisition
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Thank You!
VU Mobile Areeb Tower (Level 5-6)
48 Pragati Sarani Dhaka 1212, Bangladesh
T: +880 2 9897942 F: +880 2 9893293 E: [email protected]
www.vumobile.biz