Transforming interactions of theEmerging Connected Billion™ to smart data led results

2© 2014

Vserv aims to connect the Emerging Connected Billion with relevant offerings from

marketers, app developers & telecom operators.

500Mn+Unique

User Profile

80+Attributes

25+User Personas

MARKETERS DATA PARTNERSAPP DEVELOPERSTELCOS

Drive Results Increase ARPU Maximize Yield Maximize Yield

1

3© 2014

INDIA

SEAAFRICA

MEA

LATAM

500+ MnUnique Users Per Month

2

© 2014 4

Emerging Markets’ Mobile Internet Base Is Growing 3X

From ~700Mn To ~2Bn Users,

Generating Massive Amounts Of Data

2013 2018

130 mn

518 mn

4.0x

India Mobile Internet Users

2013 2018

260 mn

450 mn

1.7x

MEA Mobile Internet Users

2013 2018

110 mn

400 mn

3.6x

SE Asia Mobile Internet Users

2013 2018

200 mn

610 mn

3.1x

LatAm Mobile Internet Users

Source – GSMA, eMarketer & press articles, Signal Hill researchVserv data as on June 2014

VSERV HAS ACCESS TO MORE THAN HALF THE EXISTING USER BASE

VSERV PROCESSES 1.7 TB OF DATA

EVERY DAY

USER PROFILES ACROSS MOBILE FIRST MARKETS

500Mn

3

5© 2014

Your Audience is Moving Off-deck

95% Off Deck

Leverage The Vast Potential Of Off-deck Media

4

6© 2014

Vserv Smart DataTM

I N T R O D U C I N G

5

7© 2014

Vserv Smart DataTM Helps Increase ARPU

Off-Deck U&R

Off-Deck Monetizati

on

6

8© 2014

Off-DeckU&R

7

9© 2014

Current Barriers

Capacity Choke Due

To Regulation

s

Incorrect Messaging

Push Rather

Than A Pull Environme

ntSMS

Not An Enagaging

Medium

8

10© 2014

Abandons the Download

Realizes He Does Not Have Enough

Data Balance

Ankur Verma, 25Yrs

Searches forA Racing GameOn His Mobile

Lands on theGames App Page

Current Off-Deck Scenario

9

11© 2014

Ankur Verma, 25Yrs

Searches forA Racing GameOn His Mobile

Lands on theGames App Page

Vserv Smart DataTM

Ad RequestBy The Site

TELCO Data

Hashed Identifier

Balance, Usage Pattern,

Best Offer

Just Before DownloadingAnkur Sees An Ad of the

Enhanced Data Pack Offer

Clicks on the Ad & Subscribes theEnhanced Data

Pack Offer

Off-Deck U&R WithVserv Smart Data TM

10

© 2014

U&R Applicable To Multiple Scenarios

1211

Pre to Post

Voice Packs

Online Recharge

Pay Per Go

Data Packs

Contextual VAS

InternationalRoaming

Pack

© 2014

Advantages Of Moving Off-Deck

1312

Real-time Balance AdsAds that are displayed to users with appropriate

wallet size reduce drop-outs

Segmented OffersOffers best suited to each user that will boost conversion

High Value CustomersAccess to customers that have the spending power

to subscribe

DND CustomersReach out to user groups

that are otherwise inaccessible

Right Offer & Right Time

Relevance of communication at the

right time boosts conversions

14© 2014

Off-Deck Monetizati

on

13

15© 2014

Increase ARPU By Monetizing

Off-deck Engagements

14

16© 2014

Surfing for Latest Movies &Fashion Trends

Lands on The Website

Vserv Smart DataTM

Ad RequestBy The Site

TELCO Data

Hashed Identifier

Age of Device, Postpaid

Rashmi Sees Handset Ad

From Samsung

Clicks on the Ad & Generates a Lead

for Samsung

Off-Deck Monetization

10

Rashmi Shastri, 22Yrs

Highly Focused Ad Which Matches the Brand Parameters

17© 2014

Leverage Customer Data To Increase ARPU – Through

Mobile Advertising

Device Content Location

Vserv

Balance Home

Location Age of Device

TELCO

PremiumBrand

Targeting

16

18© 2014

Leverage Subscriber Data for Advertising

Basic Parameters

Real Time Balance

ARPU City

Gender/Age Group

Roaming Status

Advanced Parameters

Current Location

Site / App Usage

Age of Device on Network

VAS Genre Influencers

17

19© 2014

Off-deck Media Opens A Completely New Channel

Premium On

Targeting

Access 75,000 Apps & Sites

Sharing The

Premium

Off-Deck Monetizatio

n

18

20© 2014

2 Smart Ways to Increase Your ARPU

Off-Deck U&R

Off-Deck Monetizati

on

6

21© 2014

Case Studies

20

Targeting Users With Low Prepaid

Account Balance Inducing Them To Recharge Their

Account Using A Top-up App

0.6 INR per user from 20,000 users per day

Also Additional Revenue from Recharges

Generating An Average ARPU Of INR 0.35 Per

User

0.35

In India

22© 2014

Our Existing Telco Partners

21

© 2014

Moving Off-Deck With Vserv

No CAP EX

Simple Integration With CRM

Business Conducted Entirely On A

Revenue Share Model

24© 2014

Complete Data Security

23

Secure Data

256-bit encryption with built-in firewalls and secure access (HTTPS) along with other network and security monitoring

systems

Hashed MSISDNs

An encrypted hash value is used to

uniquely transfer sensitive MSISDN

numbers

#Anonymous

Data

Grouping users into similar buckets

without pinpointing individual users

25

Thank You