Naomi Cornman, Rachel Lee, Julie NiVRoom

Visual stimulation makes people less aware of a car’s motion, stops, and turns.

Medium distance commuters to work

Preliminary Research Data: Survey

51% bad/slow drivers

43% running late

39% traffic

Imagine a world without commuting.

3 out of 4 commuters would sleep

“I would not want a desk. Maybe I’d want to lay down. I’d want to relax.”

~ middle-aged (40s) commuter

“I can’t sleep on the bus

because people are talking too loudly on the

phone.”

~ daily bus commuter in late 20s

“I’d want to catch up on e-mails and make phone calls. Or look out the window.”

~ middle-aged commuter by car

How might we: remove commuters from environmental stressors on the road in a way that makes them feel relaxed on their way to work?

SBTM: Close eyes and recline into a comfortable position

Prototype 1: Infinity Space

NOI: Users want to see outside; feel trapped

Prototype 2: DozePod

NOI: Users can’t be sleepy right before going to work!

“Man, I’m ready for a nap now!”

Prototype 3: VRoom

Alertness Levels

FallingAsleep

ExtremelyEnergized

Average Awareness Levels

Not aware at all Hyperaware

Conclusive NOI: What users want and what they need are sometimes different things.

**Although many say they want to sleep (given extra time in the morning),

what they need is a more invigorating experience to eliminate drowsiness before work.

“That was intense!”~ in reference to VR

OUR VISION

Video

Next Steps

Naomi Cornman, Rachel Lee, Julie NiVRoom