Visual Intelligence How We Create What We See Donald D. Hoffman
VRA 2012, Visual Culture, Hoffman
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Transcript of VRA 2012, Visual Culture, Hoffman
the images in this presentation have been
{warning}
heavily edited
and sometimes use obnoxious visual effects
© Alma Hoffmann | [email protected] | IPFW
visual cultureOver the course of the last two centuries,
Western culture has come to be dominated
by the visual rather than oral or textual
media. Even the bastion of the printed word,
the newspaper, has turned to images…”
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“
Introduction to Visual CultureMarita Sturken & Lisa Cartwright
visual culture
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James Elkins, art critic &
historian, dates the term
to 1972 in this book.
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The Science Journal, online encyclopedia
…marked above all else by a saturation of
social space by visual technologies, and,
one must assume, a related shift in their
function and significance.”
visual culture
“
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to cultivate
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to cultivate
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to cultivate
who is the visually uncultured?
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this is what we think the looks like
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insert daydream here
visually uncultured
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but this is what they really look like
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and this
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we are technologicallysavvy and visually saturated online social butterflies
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The Myth of Mulitasking Christine Rosen
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© Alma Hoffmann | [email protected] | IPFW
who have become impatient, “unsatisfied
with slowness, and uncomfortable with
silence.” 2006 Kaiser Family Foundation Report
The Myth of Mulitasking Christine Rosen
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© Alma Hoffmann | [email protected] | IPFW
who have become impatient, “unsatisfied
with slowness, and uncomfortable with
silence.” 2006 Kaiser Family Foundation Report
The Myth of Mulitasking Christine Rosen
who engage in very “quick but [are]
very shallow thinkers”
Jane Healy, educational psychologist
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© Alma Hoffmann | [email protected] | IPFW
the average person sees
The Image Culture, Christine Rosen
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the average person sees
10 ,000The Image Culture, Christine Rosen
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the average person sees
10 ,000of images in the course of a day.
The Image Culture, Christine Rosen
& because visual culture is facilitated by social media & technology
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…we’re a species of editors. We all recycle, clip and cut, remix and upload. We can make images do anything.”
“
for Visual Culture published by Rencontres d’Arles in 2011
Manifesto for visual culture
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but the problem is that the more we see,
get pic of three monkeys!
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but the problem is that the more we see,
get pic of three monkeys!
the less we see
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but the problem is that the more we see,
get pic of three monkeys!
the less we feel
the less we see
© Alma Hoffmann | [email protected] | IPFW
but the problem is that the more we see,
get pic of three monkeys!
the less we feel
the less we understand
the less we see
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© Alma Hoffmann | [email protected] | IPFW
Huffington Post collected
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21 tweets Huffington Post collected
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21 tweets Huffington Post collected
of young people who didn’t know the Titanic was real.Here are some…
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
© Alma Hoffmann | [email protected] | IPFW© Alma Hoffmann | [email protected] | IPFW
or the student who had this quote for a project
Give a girl a good pair of shoes and she will conquer the world.”
“Marilyn Monroe
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and brought images like these
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The Myth of Mulitasking Christine Rosen
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we have become not only creators, editors, curators but we have also become “media multitaskers”
The Myth of Mulitasking Christine Rosen
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Human beings have always had a capacity to attend
to several things at once. But there is no doubt that
the phenomenon has reached a kind of warp speed
in the era of the Web— enabled computers, when it
has become routine to conduct six IM conversations,
watch American Idol on TV and Google the name of
last season’s finalists all at once.”
The Multitasking Generation, Claudia Wallis
“
© Alma Hoffmann | [email protected] | IPFW
Human beings have always had a capacity to attend
to several things at once. But there is no doubt that
the phenomenon has reached a kind of warp speed
in the era of the Web— enabled computers, when it
has become routine to conduct six IM conversations,
watch American Idol on TV and Google the name of
last season’s finalists all at once.”10 ,000
The Multitasking Generation, Claudia Wallis
“
© Alma Hoffmann | [email protected] | IPFW
The mental habit of
dividing one’s attention
into many small slices…
this could be
our brain
“
© Alma Hoffmann | [email protected] | IPFW
The mental habit of
dividing one’s attention
into many small slices…
this could be
our brain
“
© Alma Hoffmann | [email protected] | IPFW
…has significant implications for the way
young people learn, reason, socialize, do
creative work, and understand the world.”
The Multitasking Generation, Claudia Wallis
“
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we tax our brains…
when the brain tries to divideits attention between 2 or more tasks that are equally taxing, we can’t do both.
The Multitasking Generation, Claudia Wallis
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What do we do?
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What do we do?
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stop and start really looking
analyzing each element on a picture
What do we do?
© Alma Hoffmann | [email protected] | IPFW
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
What do we do?
© Alma Hoffmann | [email protected] | IPFW
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
realize that images can be manipulatedand we do form opinions however quickly
What do we do?
© Alma Hoffmann | [email protected] | IPFW
stop and start really looking
analyzing each element on a picture
don’t take anything for granted
realize that images can be manipulatedand we do form opinions however quickly
have conversations about the content of images we receive
Last thought
© Alma Hoffmann | [email protected] | IPFW
To see someone not seeing is the best way of seeing intensely what he doesn't see.” “
Roland Barthes on Chaplin
Thank you! © Alma Hoffmann | [email protected] | IPFW
References
© Alma Hoffmann | [email protected] | IPFW
1. Rosen, Christine. "The Myth of Multitasking." The New Atlantis, Spring 2008. Web. 17 Apr. 2012. <http://www.thenewatlantis.com/publications/the-myth-of-multitasking>.
2. Every :60 in Social Media Millions of People Connect - This Graphic Shows the Where and How." Socialjumpstart.com. 17 Feb. 2012. Web. 10 Apr. 2012.
3. "Manifesto for Visual Culture : BatesHook." BatesHook. 28 Mar. 2012. Web. 10 Apr. 2012. <http://www.bateshook.com/manifesto-for-visual-culture/>.
4. Cantor, Joanne. "Conquering Cyber Overload." Don’t Speak Until You See The Whites of Their Eyes. Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012. <http://
www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.
5. Cantor, Joanne. "Conquering Cyber Overload." Flooding Your Brain’s Engine: How You Can Have Too Much of a Good Thing . Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012.
<http://www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.
6. Cantor, Joanne. "Conquering Cyber Overload." Mining Your Brain to Jump-Start Your Creativity. Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012. <http://
www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.
7. "Internet 2011 in Numbers." Ramblings and Tech News from the Pingdom Team. 17 Jan. 2012. Web. 10 Apr. 2012. <http://royal.pingdom.com/2012/01/17/internet-2011-in-
numbers/>.
8. Malamed, Connie. "Section One: Getting Graphics." Visual Language for Designers: Principles for Creating Graphics That People Understand. Beverly, MA: Rockport, 2009. 19-44.
Print.
9. Mirzoeff, Nicholas. "Introduction: Whta Is Visual Culture." Introduction. An Introduction to Visual Culture. London: Routledge, 2004. Print.
10. Rose, Gillian. "Researching Visual Materials: Towards a Critical Visual Methodology." Visual Methodologies: An Introduction to the Interpretation of Visual Materials. London: SAGE
Publications, 2007. 1-27. Print.
11. Rosen, Christine. " The Image Culture." The New Atlantis, Fall 2005.
Web. 17 Apr. 2012. <http://www.thenewatlantis.com/publications/the-myth-of-multitasking>.
12. "Social Media Growth Statistics." The @KISSmetrics Marketing Blog. Web. 10 Apr. 2012. <http://blog.kissmetrics.com/social-media-statistics/>.
13. Sturken, Marita, and Lisa Cartwright. Introduction. Practices of Looking: An Introduction to Visual Culture. Oxford ; New York: Oxford UP, 2001. 1-13. Print.
14. Visual Culture - The Visual Turn, Visuality, Historical Emergence Of The Field Of Vision As A Site Of Power And Social Control. http://science.jrank.org/pages/8145/Visual-Culture.html
15. Wallis, Claudia. "GenM: The Multitasking Generation." Time. Time, 27 Mar. 2006. Web. 5 Apr. 2012. <http://www.time.com/time/magazine/article/0,9171,1174696,00.html>.
16. Walter, Ekaterina. "Will The Rise of the Photo Apps Kill the Written Word?" Convince and Convert. 14 Feb. 2012. Web. 5 Apr. 2012. <http://www.convinceandconvert.com/blogging-
and-content-creation/will-the-rise-of-the-photo-apps-kill-the-written-word/>.
17. Zuckerman, Marvin. "Are You a Risk Taker?" Psychology Today. Web. 10 Apr. 2012. <www.psychologytoday.com/node/22317>.