ICON Davy Irish Equity Forum Mr. Brendan Brennan – VP Investor Relations September 23rd 2009
VP of Public Relations Training Aug 5 2012
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Transcript of VP of Public Relations Training Aug 5 2012
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Vice President of Public Relations
Who, What and How
Southern Division TLI Aug 2012
Presenter: Barry McCann
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Agenda
IntrosRole and responsibilitiesChecklistSituations you may faceResources for successQuestions/Discussion
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Presenter: Barry McCann
Advanced Communicator Silver Pikes Peak Toastmasters VP of Public Relations District 26 Southern Division Area 1 Governor New Initiatives Leader at Current USA and PaperDirect LinkedIn and Twitter: just search for Barry R. McCann Fav music group: Porcupine Tree Aspiration: become a self-sufficient small business owner
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NameClub infoWhat you do for work (or not)Favorite musical groupYour aspiration
Your turn! (30 seconds each)
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Role & Responsibilities
Toastmasters Club Constitution for Member Clubs, Article VII: Duties of Officers, Section 4
The vice president public relations is the fourth ranking club officer and is responsible for developing and
directing a publicity program that informs individual members and the general public about Toastmasters
International.
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Kion KIU signifi?
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Role & Responsibilities
You’re the club link to the outside world notify the public of your club’s existence wield the club communication tools communicate from TMI to the club
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Connect with the local community
Publish club meeting times & locationMake club visible in local event calendarsCreate the club newsletterPost on social media sites
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Create & maintain the Web site
Core club information for visitorsNews & events for membersRecognition for achievements
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Manage the club brand image
Make consistent with TM InternationalEnsure professional look in publicFacilitate members’ use of brand
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But what are your real goals?
attract new visitorscreate opportunities for outside speakingestablish a positive reputation
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Exercise 1: Setting Goals
Count to 1,2,3Create three PR goalsHow will you do this?How will measure success?
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Common Situations
“Nobody seems to notice ....”
“I just don’t have a lot of time for this ....”
“I don’t know if this is working ....”
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Exercise 2: Overcoming Barriers
List the three biggest challenges in your club How can your role as VP of PR work to overcome
these?
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Resources
Achieving Success as VP of PR The VP of PR Role PR FAQs Developing a PR Calendar Toastmasters Branding Web sites Logos Images
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Questions/Discussion
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