1 · CONFIDENTIAL

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Making Mobile Count:

The Future of In-Store Promotions

Marina McKeever, Senior Director

VoucherCodes.co.uk, part of RetailMeNot, Inc.

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RetailMeNot is the world’s largest marketplace for digital

coupons

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In the UK we operate VoucherCodes.co.uk

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3.3m app downloads

50% of total site

traffic is mobile

£448.5m facilitated 2013

UK retailer sales

7.7m newsletter and alert subscribers

35k+ average number of vouchers displayed

each month

345k Facebook fans

5

#1 marketplace for digital

offers in the UK

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We partner with the UK’s biggest brands driving sales

online & in-store

6

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The online & in-store

landscape

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›UK IN-STORE SALES 2012 - 2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

£-

£50

£100

£150

£200

£250

£300

£350

£400

£450

2012 2013 2014 2015 2016 2017

Retail eCommerce Sales In-Store Retail Sales In-Store Retail Sales as % of Total Retail Sales

Source: eMarketer (UK Retail Ecommerce Dec 2013)

Although the % of In-Store is falling

slightly, the overall amount is still growing

as Total Retail Sales increase

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Increasingly, online/mobile will influence offline sales

2014: 33% of European retail sales

influenced by the web

2018: 44% of European retail sales

influenced by the web

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Online growth high across Europe outstripping offline

growth

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Increased smartphone

adoption

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Smartphones are

changing consumer

behaviour

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Sources: Forrester Research, Business Insider, 2013

55% UK adults carry a smartphone

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3 feet

Smartphone users

are rarely more than

from their phones

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40 times

The average consumer

checks their phone

every single day

Source: PayPal, 2013

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80% prefer to shop in a

physical store

51% check phones

in-store

46% believe things are

cheaper online

Showrooming will remain a hot topic for retailers

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So what does increased smartphone adoption mean for

retail?

1. Mobile browsing will increase

2. Customers are more accessible than ever

3. Revenue per visit and conversion will decrease

4. Consumers will become more price aware

5. Retailers will have more data than ever on their customers

6. Shopping will become a truly 24hr pastime

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Mobile’s impact on high

street retail

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But mobile also brings huge opportunities to store-based

retailers

1. Allowing better understanding of customers

2. Changing purchase behaviour

3. Creating loyalty with rewards

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›CASE STUDY: THE BODY SHOP

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›RESULTS:

Redemptions

50k New Customers

41k

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Change behavior with location technology

73% more inclined

to buy

additional

products if

they received

a voucher or

promotion

in-store

Source: RetailMeNot and The Omnibus Company, April 2013

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›MICRO-LOCATION COUPONS

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›MICRO-LOCATION: AMPLIFY EXISTING CAMPAIGNS

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›NEW OFFER TYPES: DIGITAL FLYERS

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›ALTERNATIVE OFFER TYPES: SALES, MAGAZINE & TIERED

Tiered Sale Magazine

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› IN-STORE MOBILE REDEMPTION OPTIONS

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Thank you.

Any questions?