Voter ID & GOTV
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VOTER ID
ROB@WILLINGTON
PARTNER
SWIFTCUR
RENT
KNOW THY VOTER
Saturday, July 23, 2011
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TARGETING & VOTER ID
Push Vs. Pull
Saturday, July 23, 2011
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WHY VOTER ID?
Voter ID = Finding The Voter DNA
Saturday, July 23, 2011
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WHAT IS TARGETING?SPEAKING TO PEOPLE THAT MATTER.
(narrowcasting, not broadcasting)
Saturday, July 23, 2011
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TARGETING & VOTER ID(sign holding is broadcasting)
9 THUMBS UPS15 HONKS
2 MIDDLE FINGERSWHAT DOES THIS MEAN?
SIGN HOLDING MATTERS TO US BECAUSE WE ARE NOT NORMAL
Saturday, July 23, 2011
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TARGETING & VOTER IDSIGN HOLDING
not registered to vote.not old enough to vote.not citizens and can’t vote.in a different district.registered but never vote.registered but only vote in Presidential elections.actual voters, but hard Democrats.actual voters, but hard Republicans.persuadables, but did not read your signs.persuadables, but don’t recall your signpersuadables, read, and remember your sign.
Saturday, July 23, 2011
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Two hours of phone banking = $42.68
Two hours of standing out = $1.73 (if lucky)
VALUE
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TARGETING & VOTER IDVOTER ID ON ISSUE
TOP ISSUE TAXESTOP ISSUE SPENDINGTOP ISSUE ENVIRONMENTTOP ISSUE EDUCATIONTOP ISSUE HEALTH CARE
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TARGETING & VOTER IDVOTER ID ON ISSUE
Mary Sullivan5 Main StreetSmithville, NY
Top Issue High Taxes
Mail, Phone, & Doors.
Saturday, July 23, 2011
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TARGETING & VOTER IDVOTER ID ON ISSUE
FOOTBALL COMMERCIALS VS SOAP COMMERCIALS
TARGETING BASED ON INTERESTS
Mail, Phone, & Doors.
Saturday, July 23, 2011
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TARGETING & VOTER IDVOTER ID ON CANDIDATE
KNOW WHERE THEY ARE IN THE ELECTION
This Tells You Who To:PERSUADEMOBILIZE (GOTV)
Mail, Phone, & Doors.
Saturday, July 23, 2011
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TARGETING & VOTER IDVOTER ID ON HISTORY
4/43/42/41/40/4
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TARGETING & VOTER ID
PHONES:
How Do We Acquire Data?
Hi this is Rob calling from the Brown campaign. I’m callingwith three quick questions, do you have a moment?
In the upcoming election, what is the most important issue to you?
Saturday, July 23, 2011
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TARGETING & VOTER IDPHONE BANKS
CalendarOverbookFollow UpCompeteGuiltFeed (after)Thank
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PHONE BANKS
RECRUITRETAINPERFORMDATA
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PHONE BANKS
PHONE BANKING IS NOT FUNYOUR JOB IS TO MAKE IT FUN
recruit
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PHONE BANKS
PREVIOUS CAMPAIGNSFRIENDLY ORGANIZATIONS (FICAL/SOCIAL CONS)THE PARTY(LOCAL, COUNTY, STATE)FRIENDS/FAMILY (CANDIDATE, STAFF, VOLUNTEERS)HIGH PROPENSITY 4/4 PARTY VOTERSHOME SCHOOLERSSCOUTS
recruit
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PHONE BANKSrecruit
DRAFT SALES PITCHPRACTICE SALES PITCHASK, (no seriously, ASK!)
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PHONE BANKSrecruit
CREATE SHIFT CHARTS PLANNING WEEKS/MONTHSCARBON SHEETS - 3 COPIESOVERBOOK
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PHONE BANKSretain
TACO TUESDAYS, PIZZA NIGHTSCANDIDATE CONF CALLCANDIDATE DROP BYMOST CALLS COMPETITION - WIN GIFT CERTTEAM COMPETITIONS - WIN GIFT CERTNAME ON CHAIRSSAY THANK YOUTHANK YOU CARDSSHOW THEM THE FRUIT JERRY!
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PHONE BANKSperform
NOT A DEBATE SOCIETYKEEP FOCUSEDCOMPETEBIG PICTURE (DRIVE HOME PRINCIPLES)
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PHONE BANKSperform
SET GOALS
Saturday, July 23, 2011
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PHONE BANKSperform
PEAK HOURS 5:00 - 8:0030% CONTACT RATE
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PHONE BANKS
N O I S EONE MORE CALL AND I’M NOT VOTING.
Saturday, July 23, 2011
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PHONE BANKS
N O I S E
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PHONE BANKS
WHERE IS YOUR DATA RECORDED?WHERE DOES IT NEED TO GO?
Saturday, July 23, 2011
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TARGETING & VOTER ID
DOORS:
Hi my name is Rob and I’m volunteering for the Brown Campaign.
In the upcoming election, which candidate are youleaning towards? Martha Coakley or Scott Brown?
(NOTE CLUES OF CAR, YARD, HOUSE)
How Do We Acquire Data?
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TARGETING & VOTER ID
CANVASSING
How Do We Acquire Data?
CalendarOverbookFollow UpCompeteTarget Homes That MatterPrint Walk List/MapsSpace for Voter IDAttireFeed (after)Thank
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TARGETING & VOTER ID
OFFLINE PETITIONS:
How Do We Acquire Data?
SIGN PETITION - TELL ALBANY TO STOP THE SPENDING
First NameLast NameEmail:
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TARGETING & VOTER ID
OFFLINE PETITIONS
How Do We Acquire Data?
TrainBecome SalespersonAggressiveINPUT Data
Saturday, July 23, 2011
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TARGETING & VOTER ID
ONLINE PETITIONS:
SIGN PETITION - TELL ALBANY TO STOP THE X ISSUE
First NameLast NameEmail:
How Do We Acquire Data?
Saturday, July 23, 2011
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TARGETING & VOTER ID
LITERATURE: (tear away)
How Do We Acquire Data?
YES, I SUPPORT YOU FOR CONGRESS!
First NameLast NameEmail:
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TARGETING & VOTER IDFINAL TIPS
VOTER ID via PHONE - use VOIP PHONESVOTER ID via DOOR - be preparedREWARD VOLUNTEERSCREATE COMPETITIONS (individual or phone banks)TEAM CONFERENCE CALLS WITH CANDIDATEDO VOTER ID EARLY
Saturday, July 23, 2011
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TARGETING & VOTER ID
BE A SALESMAN
Saturday, July 23, 2011
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Various programs to maximize the turnout of your supporters on election day.
GOTV
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Comprehensive and effective volunteer interaction
Extensive list management and sophisticated data collection
Advanced technology application
Logistics and budgeting
Coalition Building
Absentee and early vote planning and execution
Intense and multi-level voter turnout operations
PARADES AND SIGNS?
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Lincoln Quote
GOTV HISTORY
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After the 2000 Presidential Election, the RNC developed and advanced GOTV methods. Rather than just depend on TV & Radio ads to turnout voters, we shifted the focus back to the grassroots
Voter to Voter contact programs were developed and tested and we have been refining them ever since.
Recent Elections have shown that GOTV operations increase turn out by as much as 5%
GOTV HISTORY
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FL +0.01% - 20 Electoral VotesNH +1.27% - 4 Electoral VotesMO + 3.34%-11 Electoral Votes OH+3.35% - 21 Electoral VotesNV+ 3.35% - 4 Electoral VotesTN+ 3.87% - 11 Electoral VotesAR+ 5.44% - 6 Electoral Votes
77 Electoral Votes
NM -0.06% 5 Electoral VotesWI -0.22% 11 Electoral VotesOR -0.44% 7 Electoral VotesMN -2.40% 10 Electoral VotesPA -4.17% 23 Electoral VotesME -5.11% 4 Electoral VotesMI -5.13% 18 Electoral VotesWA -5.38% 11 Electoral Votes
96 Electoral Votes
BUSH VICTORIES GORE VICTORIES
2000 Election
WHY THE EFFORT?
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WI -0.38% - 10 Electoral VotesNH-1.37% - 4 Electoral VotesPA -2.50%- 21 Electoral VotesMI -3.42% - 10 Electoral VotesMN -3.48% - 10 Electoral VotesOR -4.16% - 7 Electoral Votes
62 Electoral Votes
BUSH VICTORIES KERRY VICTORIES
WHY THE EFFORT?
IA+0.67% - 7 Electoral VotesNM +0.79% -5 Electoral VotesOH +2.11% -20 Electoral VotesNV +2.59% - 5 Electoral VotesCO +4.67% - 9 Electoral VotesFL +5.01% - 27 Electoral Votes
73 Electoral Votes
2004 Election
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Voter Identification
Volunteer Recruitment
Absentee/ Early Voters
Voter Registration
GOTV
PHONES & DOORS
Saturday, July 23, 2011
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VOTER PROPENSITY
4 - Perfect Voter
3 - Mid-Propensity
2
1Low Propensity Voters
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1.9 Million Phone Calls in 12 weeksWon 7 of the 10 Congressional Districts Won 100% of our target towns
"Voters can feel the passion toward a candidate from volunteers. That's why we put such an emphasis on volunteers," he said. "Your personal commitment does impact the outcome of an election." - Karl Rove
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POLL CHECKING
LIST OF SUPPORTERS
ELIMINATE THOSE THAT VOTED
TARGET SUPPORTERS YET TO VOTE
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SHIFTS
WHO, WHAT, WHERE, WHEN.
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WHERE DO I VOTE?
CAMPUS STD TESTS.
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@WILLINGTON
ROB
Saturday, July 23, 2011