Pag

e 1

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Vom Intranet zum Digital Workplace

ONE Konferenz, Zürich, 09.05.2012

Stephan Schillerwein

Head of Research

Infocentric Research AG

Twitter: @IntranetMatters

Pag

e 2

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Infocentric Research

We are passionate about unleashing the value of business information to transform your organization into a truly digital enterprise!

Infocentric Research AG is an innovative consulting, software and research company based in Baden, Switzerland. From intranets to digital workplaces, from corporate websites to social media, from collaboration to enterprise content management – we cover the entire spectrum of information management and online media.

As a dynamic, mid-sized consulting company with highly experienced and dedicated specialists, Infocentric Research has helped 100+ satisfied customers, small and large and across all industries.

Our professional services reflect the full project lifecycle ranging from strategy definition, conceptual design to usability, governance, architecture and implementation.

Pag

e 3

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Why current Intranets

cannot solve

the most important problem they should

address

Pag

e 4

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Your Intranet – the most expensive menu plan in the world!

Forrester: “93% of all

employees use an

intranet at least weekly,

however, … mostly …

for basic functions

such as company

directory, benefits

information, and payroll.”

Credits:

- Picture: http://www.colosseum-werbung.ch/werbegestaltungen.html

- Forrester: http://www.forrester.com/Research/Document/Excerpt/0,7211,55142,00.html

Pag

e 5

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Why the Intranet is not key to people

My Work

System A

System B

System C

The Intranet

Pag

e 6

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Typische Probleme heutiger Intranets

• Akzeptanz und Nutzung

• Bedeutung für’s Unternehmen

• Budget und Ressourcen

• Nutzen und Return on Investment

• Konkurrenzierung und Abgrenzung

• Steuerbarkeit und Qualität

• ... und viele mehr!

Pag

e 7

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

… während gleichzeitig das Informationschaos exponentiell zunimmt!

Pag

e 8

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Business Perspective

Business Goals • Increase earnings • Increase turn-overs • Decrease costs • Create wealth for investors • Create sustainability (economicallly, ethically, socially) • Cater to stakeholders • Execute strategy • Increase market share • Restructure, Integrate, M&A • Increase Competitiveness

Intranet • CMS • Portal • Collaboration Spaces • Wiki • Blogs • Social Network • Microblogging (Social Messaging) • Audio-/Video-Casting • Forums • Media-Sharing • Prediction Markets • RSS • Mash-ups • ...

G A P

Pag

e 9

- T

he

Dig

ital

Wo

rkp

lace

– O

NE

Ko

nfe

ren

z -

09

-05

-20

12

Understanding

information work

and the need to transform your company into a

digital organization

Pag

e 1

0 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

The new world of work

Workplace Location and time independence

Consumerisation & new

instruments / channels

Device independence

Blurring of internal and

external Increase in knowledge work

and workers

Speed outpaces classical IT

Democratization

Pag

e 1

1 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

What is information work?

Think

Speak & Write

Listen & Read

Information Work

Pag

e 1

2 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

Economy and Organizations in general

U.S. economy loses $900b to $1.5t a year

UK economy loses £67b a year

Employees

Hidden cost $14k per employee/year

Searching takes up to 2 hours per day

¼ of full work day wasted

More than half of information needed not

searchable

Management

Organizational performance down by 29%

25% time loss due to overload

54% of decisions are made difficult

underperformance in dealing with complexity

1 in 2 lacks cross-organizational information

information not available in time

1 in 3 searches not successful

1 in 2 managers overloaded with information

70% of customer agents lack information

1 in 3 employees frustrated by failed searches

Important information hard to find for 1 in 2

40% use wrong information

63% make critical decisions w/o being informed

86% not prepared for information risk issues

State of Information Work

Pag

e 1

3 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

Productivity loss in information work

>25%

Pag

e 1

4 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

What are the Secrets to Successful Strategy Execution?

Structural Reorg’s

Motivators Decision

Rights Information

Flow

54 50 25 26

Harvard Business Review: “The Secrets to Successful Strategy Execution”,

Booz & Company, 2008

Pag

e 1

5 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

What needs to be

different

in the Digital Workplace

Pag

e 1

6 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

The Digital Workplace creates the Missing Link

• I don’t know who you are!

• I don’t know what your job is!

• I don’t know what your are

currently working on!

• I don’t know what you’re

interested in!

• I don’t know what you want to

do next!

• I have no idea what you mean

with «expenses»!?!

•Quelle: Secretary: "Gabriele - Die perfekte Sekretärin: 1956 Chefs mit kleinen Fehlern»,

•diepuppenstubensammlerin, http://www.flickr.com/photos/diepuppenstubensammlerin/5668327945/

Pag

e 1

7 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

Context in the Digital Workplace

Tasked-based

• Processes

• Position

• Roles

• (current) location

• Projects

• Cases

• Meetings scheduled

• Tasks

• Experiences

• Competencies

• Skills

• Events visited

• …

Interaction-based

• Documents used

• Websites visited

• Information subscribed to

• Functions often made use of

• Defined preferences

• Current location in the system

• Communities (Memberships)

• Documents and content

authored

• Comments

• Tags, Bookmarks

• Rating, Votes

• Contacts (per email, IM,

VoIP...)

• Searches

• ...

Pag

e 1

8 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

The «CIA Method»: information finds you!

Pag

e 1

9 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

Universal Inbox

Pag

e 2

0 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

Pag

e 2

1 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

From vision to reality:

An approach for digital

transformation

Pag

e 2

2 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

If Management thinks everything is fine …

Problem

Reaction

Solution

Pag

e 2

3 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

Areas a Digital Workplace Initiative needs to focus on …

Pag

e 2

4 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

Call to action

You are here

Pag

e 2

5 -

Th

e D

igit

al W

ork

pla

ce –

ON

E K

on

fere

nz

- 0

9-0

5-2

01

2

stephan.schillerwein@infocentricresearch.com

www.infocentricresearch.com

www.intranet-matters.de

twitter.com/IntranetMatters

delicious.com/Infocentric_Research

Q & A F

ree D

ow

nlo

ad

: h

ttp:/

/bit.ly/n

3xuI4