Volvo C30 Launch Event
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Volvo C30 Road show
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Transcript of Volvo C30 Launch Event
Bring the Volvo C30 closer to the people by adapting the Above the Line concept in an activation concept. Period: January 2007. Place: whole of Belgium (focus on shopping)
Briefing
Central idea
Activation of the Volvo C30 campaign in three steps:
Presentation Volvo C30 in the campaign environment
Captation of opinions about the Volvo C30 & leads
Contest where people could win an iPod Nano
C30 road show in shopping streets:
Central idea
Louizalaan (Brussels), Meir (Antwerp), Sint-Baafsplein (Ghent), Place du marché (Liège), Grote Markt (Hasselt), Rue du Marchovelette (Namur), Grand Place (Mons)