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Transcript of VolunteerMatch Solutions BPN Webinar: Pro Bono Service on Steroids – International Corporate...
Pro Bono Service on Steroids International Corporate Volunteering
Pascale Sejean Founding Member
PepsiCorps
Amanda MacArthur Vice President
CDC Development Solutions
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How To Ask Questions
• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
• We will pose questions at the end of the presentation
• A copy of the sides will be circulated after the event
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International Corporate Volunteer Programs: Pro Bono on Steroids Amanda MacArthur Vice President October 4, 2012 www.cdcdevelopmentsolutions.org
International Corporate Volunteerism (ICV)
• Teams versus individual assignments • Team size • Duration/scope of pre-work • Length of time • Industry focus • Local client inputs
Program design varies based on corporate goals:
“Any program in which employees cross international borders to provide services to local clients based primarily on the skills they
utilize in their daily jobs. The projects they work on are non-revenue generating for the
company, and are intended to provide economic/social benefits to the local organization and community.”
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Triple Benefit of ICV
• Access to resources and new technology
• Improved service development
• New staff skills • Bottom line growth
• Aligned with and reinforces Corporate Culture
• Brand strengthening • New market/product
development • Employee Recruitment &
Retention
• Hard and soft skill development
• Increased motivation • Innovation for new
products and skill application
• Improved leadership competencies
For Employee Participants
For the Company
For the Local Clients
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ICV Impacts Across Business Objectives Employee
Professional Development
Employee Satisfaction & Retention
Enhanced Employee
Recruitment
Product Innovation
New Market Development
Improved Customer Relations
Local Impact
Public Relations & Good Will
Global Brand Reputation
CSR/ Corporate Citizenship
Employee Engagement
Innovation
Brand
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2012 Benchmarking Survey Respondents • Abbott • Accenture • American Airlines • Becton Dickenson • Credit Suisse • Dow Corning • Ernst & Young • FedEx • GlaxoSmithKline • IBM • Intel • John Deere • Mars • Novartis • PEPSICO • Pfizer • PIMCO • PriceWaterhouseCoopers • Telefonica • The Dow Chemical Company • UPS • VALE
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Talent Development Ranked as Top Benefit
19%
10%
9%
7%
2%
Employee skills development (leadership development, teambuilding,
entrepreneurship, etc.)
Corporate social responsibility (meeting CSR objectives with new programming)
Local client benefits (improving the capabilities of local organizations, etc).
Human resource benefits (recruitment, staff retention, etc.)
R&D/Innovation(understanding new markets, learning about customer behavior, new
product and service designs, etc.)
Q: Please rate the following in terms of the benefits of your program.
Rating: 1=least important and 5=most important Source: CDS, ICV Benchmarking Survey, 2012 | N=24
Percentage of respondents who chose each item as “most important”
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Companies select program locations for a variety of reasons
Source: CDS, ICV Benchmarking Survey, 2012 | N=23
60.87%
39.13%
39.13%
34.78%
30.43%
There are development problems there that we feel we can have an impact on
We have a strong business presence in the country
Other
We want to learn more about the country
We would like to have a strong business presence in the country in the future
NOTE: Multiple responses allowed
Percentage of respondents who chose each item as “most important”
Q: Please rank why you selected your program’s countries of operation.
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# of stated benefits
Cost
per
day
UPenn
INSEAD
GIFT
CDS ICV
Harvard
MIT
Northwestern LBS
Stanford
IMD
ICV is a cost effective way to incorporate action learning into talent development
Source: Graduate Capstone Project, Elliott School of International Affairs, The George Washington University, 2012
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I am confident that transferring my ICV learning to my day job will ultimately lead to a positive business impact for my company.
After my ICV experience, I am more motivated to perform in my day job.
ICV Elevates Employee Engagement
My ICV learning is relevant for my day job.
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ICV Opportunities and Resources
1. Center for Excellence for International Corporate Volunteerism (CEICV)
• www.icvonline.org | new icv toolkit
2. Global Health Fellows Program II • Unique partnership opportunity with USAID
3. CDC Development Solutions • Annual ICV Conference April 11-12, 2013 • Annual benchmark study • Borderless Blog • Monthly updates and media tracking • www.cdcdevelopmentsolutions.org
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Performance with Purpose The Promise of PepsiCo
Performance Human Sustainability
Environmental Sustainability
Talent Sustainability
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The PepsiCorps mission
A leadership development program for the future of PepsiCo
• Global mindset • Flexibility, Adaptability, Resiliency • Creativity in a resource-constrained
environment • Living Performance with Purpose
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Social Responsibility
Ambassadorship
Shared-Value
Collaboration
Diversity & Inclusion
Listening
Human Needs
New Business Models
Innovation Opportunities
Global Mindset
Empathy
Adaptability & Resilience
Being Good Corporate Citizens
Living PwP
Developing Tomorrow’s Leaders
Inspiring People
reputation
talent dev. morale
recruitment
PepsiCorps benefits employees, the company and the communities
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Project pillars
Sustainable Farming Clean Water Health &
Nutrition
Skill-based Project (80%)
Service Project (20%)
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Experience Designed to Ensure Maximum Impact
• 6 weeks of pre-work for all
participants – Weekly 1 hour conference
call / webinar – Topics include: project and
team logistics, country background, social media training, working on cross-cultural teams, etc
– Allows team to maximize impact during their time in country
• Leveraging CDS’s* expertise
to handle on-the-ground logistics
– Manages 500 employees a year on similar projects for IBM and other companies
– Have full-time CDS employees in country in Ghana
– Experts in scoping projects for realistic deliverables and managing relationships with partners
• Impact Evaluation
– Conduct impact surveys for participants and partners immediately upon completion (e.g. What did you learn? What was good / bad? etc)
– Conduct impact surveys 6 months post project (e.g. What was the real impact? What are potential follow-on projects?, etc)
Pre-Project (6 weeks prior)
Project (1 month)
Post-Project (0 – 6 months post)
Three-phased project approach
CDS = CDC Development Solutions (www.cdcdevelopmentsolutions.org/) contracted as third-party implementer
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PepsiCorps applicants
Eagerness to live Performance with Purpose
Leadership
Creativity
Flexibility
Adaptability
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Application overview
Application includes:
• Short essays
• Manager consent (pre-approval required)
Eligibility requirements include:
• Level L9 to B2
• Three years tenure
• Performance Rating of 6 or greater
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Our PepsiCorps Pilot team in Ghana
Geoff Operations Canada
Michael Sales USA
Carrie IT USA
Laith Marketing Saudi Arabia
Deepali R&D USA
Kannan HR Vietnam
Ana Sales Spain
Monica Marketing USA
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Evaluation - The team developed critical professional skills….
Professional Skills developed through PepsiCorps experience
Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be questioned again at the 6- and 12-month mark.
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… that they can bring back to the business
1) Strategic / Business Planning (8 out of 8 participants)
2) Resilience / Flexibility (8 out of 8 participants)
3) Listening / Observation (7 out of 8 participants)
4) Communication (6 out of 8 participants
Top Specific Skills acquired, improved or developed
through PepsiCorps
Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be questioned again at the 6- and 12-month mark.
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Their managers have already noticed the difference
We are proud to have one of our own participating in PepsiCorps. … Laith landed a different person than the one that took off. He has
broader perspective and has a renewed humbleness. We talk a lot about developing talent, and this is probably one of the best talent development programs I have seen. His stories and insight are even making a difference to those around him and the rest of the organization.
Sr. Director, Marketing, Beverages
Jeddah, Saudi Arabia
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And employees back home joined in on the projects as well
Cup Drive
• Based on PepsiCorps blog that entire classrooms of children were sharing one cup
• Cup drive initiated in PepsiCo locations around the globe to send cups and soap to school children in Ghana
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The team is bringing back their learnings and sharing the message internally
• Video
• Pilot team presentations and meetings
• PEPline
• Employee blogs
• Cup drive
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Key dates for 2012
• Applications Open: April 27th
• Applications Due: June 1st
• Semi-Finalists notified: July 1st
• Teams announced: July 31st
• PreWork Begins: early Sept
• Teams on location: mid-Oct – mid-Nov
• Evaluation December
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2012 Projects India Project • Bhoruka Charitable Trust (BCT) • Rooftop rain harvesting project
o Current assessment plus marketing plan to grow the program
o Scaling - How can BCT reach 10,000 rooftops?
•Ground harvesting of brackish water o More technical o Ensuring proper preservation and
storage of rainwater o Assessing technologies available and
developing business plan
• Service Project o Reconstruction of one of the
community structures.
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2012 Projects
US Project
• Albuquerque Indian Centre • Community Garden
• Community garden expansion plan.
• Traditional plant selection and healthy lifestyle education • Analyze technicalities around the community garden, in particular around
the nutrition of what is going to be planted, while incorporating traditional plants
• Service Project • Develop outreach messaging for AIC’s Thanksgiving event
Both projects will contain a school / social project as well
Reflections
•Validating the model – pilot launch in first year • Leveraging an experienced partner – CDS •Tying it back to the business – ensuring program
sustainability •Defining it – leadership development program or
otherwise •Clarity on the people you are looking for – passion
driven future leaders vs. do gooders • Locations – easy immersion vs. BRIC countries
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Q&A
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• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
Stay Informed
Blog: www.VolunteeringIsCSR.org
Twitter: @VM_Solutions
Newsletter: Monthly ‘Good Companies’ newsletter Sign up on the blog!
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Upcoming Session: October 30
Planet Brands: Changing Behavior for Sustainable Social Good Tuesday October 30, 2012 10-11 a.m. PT (1-2 p.m. ET) Guest Speakers: David Willans Director, Futerra+ Register: https://www1.gotomeeting.com/register/249145272
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