VOLUMEThe Winter Issue

£2.50

Issue 3Dec 2010

Get into the festive mood with a trip to...

Winter Wonderland

Ralph LaurenA look at the man that made Grandma’s Christmas jumpers trendy

Gifts for him & herA countdown of the top gifts to

give this christmas

Iconic trends through the yearsA look at the changing faces of fashion from past to present

Volume 3

5 Fashion Insider

6-7 Winter WonderlandA review of a spectacular christmas event.

8-9 Profile: Ralph LaurenA closer insight into an inspirational fashion designer.

10-11 Accessories & BeautyThis season must have products for that all important party.

16-17 Get the LookHow to get your festive fashion fix.

18-19 Your To 10 giftsA guide to great gifts for him and her this holiday season.

20-21 Your guide toVolume reflects back on 10 years of fashion and significant moments which shaped a world of style and where the future of fashion is headed.

22 Street StyleLook into everyday street fashion.

Contents December 2010

LADY GAGAPg 20-21

Also Featuring:

Volume

Winter GlamParty fashion for this seasonPg 12-15

Volume 5

FashionYOU HEARD IT HERE FIRST.

Dont Miss...SHOWS

Monday, 13 December 10:00 - 17:45Exhibitions: , Drawing, Design, Fashion, MuseumPrice £5.00

This exhibition show dates back from The 1940th and comes from a world famous archives which includes collections from - Chanel, Dior, Lacrose and McQueen among others.

Monday, 13 December 11:00 - 20:00Barbican Art Gallery,Price: FREE

Future Beauty explores the work of designers in relation to Japanese art, culture and costume history.

Work by Issey Miyake, Rei Kawakubo and Yohji Yamamoto features.

InsiderFor those who love to travel in style, you can now go on toLouisVuitton.com to order your NEW & *Exclusive* customised Louis Vuit-ton bag. With over a million combinations to choose from, you know you can customise to your hearts desire. This new service by Louis Vuitton will allow buyers to choose from 17 different designs, and several different bag sizes. Louis Vuitton will use a Mon Monogram to engrave buyers individual initials on their chosen bags. This brand new service to Louis Vuitton will pro-vide buyers with the perfect opportunity to buy their loved ones the perfect gift this Christmas. So what are you waiting for log on and design away. Visit www.louisvuitton.com to order yours.

LOUIS VUITTON’S NEW LUGGAGE DESIGN

MATTHEW WILLIAMSON has announced he will be creating a new

bridal collection, which no doubt will delight many brides-to-be-around the

world.

Hot Fashion News off the press...

PPR - the French luxury conglomerate which owns fashion labels including

Gucci, Yves Saint Laurent, Bottega Veneta, Alexander McQueen, Stella McCartney

and Balenciaga may be set to buy Burberry.

DIOR’S New York flagship has now reopened, the star-studded party was lit up by John Galliano and Natalie Portman (who has been confirmed as the new face of the brand Miss Dior Cherie perfume

) on the night. Other stars who came out to support Dior were Liv Tyler, Amy Adams, Dree Hemingway amongst many

others.

This Month Style QueensNicki Minaj

Beyonce Knowles

Rihanna

This month were loving how: Our prince finally has set a date for his wedding to Kate Middleton. How exciting!

This month we cant believe: Rebecca Furgeson has not won Xfactor (we love you Matt but we was hoping Rebecca was going to take it home)

This month: We are super excited for the ‘The British Style Award’ to take place on Tuesday 7th December (Kate we got our fingers crossed for you)

Words by Munira Hassan

Volume 6

Now in its fourth year, Winter Wonderland hasn’t lost its sparkle. Full of festive feeling

and the magic of Christmas, the event attracted over two million visitors last year alone.

Situated between Knightsbridge and Marble arch, Oxford Street – Winter Wonderland is the perfect place to take a breather from hectic New Years Eve sale shopping in the capital.

For last minute Christmas shopping, shun the high street and take a stroll around Angels Christmas Market. With over 100 stalls, you are sure to find a unique gift for that special someone at the German style bazaar. Browse handmade arts and crafts including ceramics, candles, jewellery and toys.

Get your skates on and be sure to book in advance for London’s largest open air ice rink as tickets sell out fast.

The place is packed with rides, from a traditional carousel to the adrenaline pumping Power Tower.

The 50 metre high observation wheel offers breathtaking views of the park, the Serpentine and London landmarks further afield such as the Gherkin and the BT tower. For an extra special ride, and a touch of luxury, hire the VIP Pod with champagne for £85.

This year the park has two Circuses. The traditional Zippos Christmas Circus is home to the clowns. The more sophisticated Cirque D’Hiver shows a spectacular display of acrobats and contortionists.

Michelle Carroll, 24, from Hitchin, Hertfordshire is visiting for the second time, ‘We had such a laugh last year we booked up to come again. It’s a great way to catch up with the girls before Christmas; I love the ice skating and the mulled wine’.

Samantha Dixon, 21, who lives in the

south of France agrees, ‘The mulled wine is delicious, really puts you in the festive mood. It’s just a shame the weather is so cold’.

When the sun goes down the park lights up, and the bars play host to a range of live music and entertainment. Our favourite is the giant inflatable E Cube Bar, located next to the ice rink. Sip on mulled wine while listening to the angelic voices of traditional carollers.

Entry to the event is free, however Scrooges need not attend. Adult rides cost at least £5 a pop (£8 for the big wheel), skating is £10 and food and drinks are charged at the usual premium you would expect to pay in such novel surroundings. Add to that the price of a show and the obligatory shopping and you will find that this is no budget day out.

Everything is outside and there is little shelter from the elements, so remember to put on your winter woollies and wrap up warm, grab a hot chocolate and get ready for the ultimate wonderfully wintery experience.

For the ultimate girly day out, or a date with a difference - head to Hyde Park, London and go walking in a Winter Wonderland

“For last minute Christmas shopping, shun the high street

and take a stroll around Angels

Christmas Market”

Words by Carly Smith

Winter Wonderland

From top to bottom:Claudia Schiffer, Sarah Harding and Gwen

Stefani having fun at the fair

Spotted...

Review

Volume 7

What About...Making a weekend of it? Stay at the

lavish five star Mandarin Oriental Hyde Park, just a stone’s throw from the action, from £329 bed and breakfast per couple.

For room availability, check out: www.mandarinoriental.com

Winter Wonderland is open daily, from 10am until 10pm until the 4th of January with the exception of Christmas day. For more information or to book in advance for Skating or live shows visit:

www.hydeparkwinterwonderland.com .

Chill out at the E-Cube Bar

Take a trip down memory lane on the carousel

Brace yourself for the crowds Treat yourself to sweets Lights, camera, action!

Designer profile

He is the man that added charm to fashion and inspired a generation of designers to create classic styles with the

added invention of sensitivity.

Ralph Lauren

Designer profile

Volume 8

Words by Ciham Messouki

Ralph Lauren, it’s a name that speaks volumes on design, luxury, sophistication and above

all success. The self-made billionaire has created

a must have brand which has many celebrity fans, including the likes of Angelina Jolie, Megan Fox and John Mayer. He has created clothing of such luxury and elegance it’s hard to believe he never attended fashion school and above all he has made us fall in love with what we thought were impossible fashions.(like grandmas knitted Christmas jumpers, which John Mayer shows to be quiet, an attractive item).

Lauren has led many to fall in love with classic designs has become one of the most wanted designers among not only celebrities but any fashion lover to grace their eyes upon Lauren’s attractive creations. Only the silver haired charmer Ralph Lauren can encourage such traditional fashions to become modern must have trends.

The 71 year-old born New Yorker, has become an iconic designer with his classic designs. He has inspired many with his take on simple elegance, and became a household name with the success of his Polo line. He is behind several other product lines, which include; Ralph

Lauren for Men, Ralph Lauren for Women, Double RL, Ralph Lauren Home, and Ralph Lauren Paint. All embrace a sense of luxury and class and an undoubted passion for taking traditional designs and giving them a modern twist making them relevant must-have trends.

No doubt an ambitious designer and businessman; Lauren has exceeded his

statement featured in an old Clinton yearbook of wanting to be a millionaire, by becoming a successful billionaire designer. His fortune can only be expected to grow with the popularity of his graceful designs.

His debonair style has helped him gain great praise from the fashion community; his spirit of creating simple and elegant clothing has made him a highly renowned designer. As the man himself says “I don’t design clothes, I design dreams.”

From a young age his sense of style was apparent, purchasing expensive suits with money he earned from his after-school

“I don’t design clothes, I design

dreams.”

job. Hard to believe a 12 year old breathed a cool sophisticated style in desirable expensive threads. His first step towards fashion was designing ties which he often sold to his classmates. After graduating and receiving a loan he took further his talent for designing wide styled ties. The success of his designs encouraged him to begin his Polo line inspired by old classic English-tweed style.

The American fashion company Bloomingdales once asked Lauren to redesign his ties, claiming that his wide styles didn’t suit their clientele. However they were quick to regain Lauren as a designer after he refused to give in and all trend setting business types wanted his designs.

The small step of selling a range of ties began a giant leap into the fashion world. Ralph Lauren has worked his way to gaining a well-deserved title of being one of the world’s most celebrated fashion designers.

His outlook on fashion is one that sparks imagination, determination and tradition. His classic Christmas jumpers speak volumes on the success of his designs. Taking a traditional item of clothing and turning it into something that is sure to be a festive trend everyone would want in their wardrobe.

John Mayer wearing a Lauren design

Lauren’s Winter2010 collection

Volume 9

Volume 10

Christmas DecorationsMake sure you sparkle this christmas in our pick of the hottest

accesories to brighten up the dark evenings

From Top To Bottom:

Crystal Starurst Ring, Jon Richard at Debenhams, £8 | See in the new year with this firework neckless, Tatty Devine, £210| Make a statement with this perspex lips clutch, Lulu Guinness, £195

TOYWATCH has grown up. Get your hands on this Mini Heavy Metal design, £143 from www.watchgrabber.com

Keep warm and look cool in this silver sequin jersey snood, Accessorize, £30

Christmas Bouquet statement ring, Accessorize, £15

Make sure you don’t forget the fragrence. Thierry Mugler Womanity Eau De Parfum, from £49 for 50ml

Put on your dancing shoes. Silver peep-toe platforms, Ted Baker, £95

Words by Carly Smith

Accessories

Volume 11

Beauty DeskThis month is all about mixing your make-up with festive colours. By add-ing red, green or gold to your make-up, you’ll instantly add a dab of Christmas to your festive look. Beauty doesn’t have to be boring during the holidays, but that’s not to say you should wear weird lipstick colours. While blue lipstick will no doubt get you noticed, you don’t want to look the office clown by being the odd one out. This is why we recommend you buy the ‘Hard Candy Beauty Box which comes at a bargain at £20. With plenty of make-up for you to play around with you can create your own festive look. We have also included other gifts you can get your loved ones this Christmas, just check out or Top 3 Beauty Gifts section.

Top Beauty Tip...Add some extra Mascara to your

eyelashes by slowly going over each lass to maximise your lashes

Top 3 Beauty Gifts Chloe Gift Set £230

Hard Candy Beauty Box £20

Victoria Secret Body Lotion £60

When BOTOX goes wrong!If like reality star Kim Kardashian, you have had a botox disaster, and need a quick fix right before the festive holidays, make sure you pop down to Court House Clinic in Birmingham, treatments start from £200 per session. If your closer to London, the best place to get a good botox service would be the Northwood Clinic. There the prices to get a botox treatment can vary from £200 for one session, to £350 for three sessions.

Beauty Do’s & Don’ts Do wear red. Do keep it simple. Don’t scare people.

Words by Munira Hassan

Beauty

Volume 12

Red pleated shoulder dress, ASOS £69.00

Winter Glam

Fashion goes festive this winter, with these glam styles inspired for the

party season. Jazz up your style with sparkles and dazzle the New Year with an outfit that is sure to take you out of the winter blues and into a winter wonderland.

Fashion

Gold sequin dress, Debenhams£85.00Metalic beaded Bracelet, Topshop£15.00

Fashion

Black one shoulder dress, ASOS£50.00

Fashion

Fitted off the shoulder gold sequined dress, Miss Selfridge£109.00Gold spiral cocktail ring, Accessorize£24.00

Fashion

Volume 16

The winter coat wrap up!

Feast your eyes on this collection of stylish jackets, compiled by us, to keep you on-trend as well as warm this winter. From long to short, bright to dark, splurge to

save-we’ve catered to each and everyone of you. Don’t forget to use the discount codes below to save some money on your new

coat! Our Christmas present to you,

enjoy!

Top tips!Petite ladies go for a jacket that comes just past your thighs. It createst the impression you have longer legs hiding up there! Pair with thigh high boots for the ultimate chic (and warm)

look.

Hour-glass figured/Curvy ladies try a longer jacket that touches your knees. This compliments your figure amazingly. Add a belt for

more effect!

Pear shaped ladies go for a jacket that sits on your waist or that skims your thigh. Whether you’re trying to hide your bottom half or show it off, coats this length will do wonders! Just make sure you pair with cute, statement

accessories to fulfil a stylish look.

Get up to 25% off your

new coat purchase!Use code voljl122010 to get 25% off coats at John

Lewis!& code voldeb122010 to

get 15% off coats at Debenhams!

Offer limited to purchases made be-tween 1/12/10 and 31/12/10 and is limited to one person. The codes can be used in store and online on spe-cially marked clothing. Offer includes

coats featured in this issue.

Get the look

Words by Mariama Koroma

Volume 17

Christmas comes early with coats galore, just for you!

£2,630Alexander McQueen at matchesfashion.com

£264Diane von Furstenberg atmatchesfashion.com

£199John Lewis

£119John Lewis

£149John Lewis

£428Weekend by Maxmara atmatchesfashion.com

£44Debenhams

£287anya hindmarch x barbourcolette.fr

£110Debenhams

£485Tucker atnet-a-porter.com

£357Smythe atnet-a-porter.com

£233J.Crew atnet-a-porter.com

£280nadinoo.com

£799Jaeger at House of Fraser

£590Vivienne Westwood atmy-wardrobe.com

Volume 18

Volume’s Top 10

Benefit ‘The Fab Lane’ gift setIncludes: Mascara, blusher, eye liner (and more).Price: £44.50Store: DebenhamsBenefitcosmetics.co.uk

Gucci Guilty EDT 50ml & Body Lotion 100mlLaunched 2010Price: £46.50Store: The Perfume Shoptheperfumeshop.co.uk

Beige distressed cross body satchel baglarge, easy to carry bag with plenty of compartments.Price: £36.99Store: River Islandeiverisland.co.uk

Coconut medium gift boxincludes: shower cream, body butter, soap and body scrub.Price: £16.10 (worth £34)Store: The Body Shopthebodyshop.com

Katy Knitted Ski flower BandoColour: IvoryFlower detailingPrice: £12.00Store: Accessorizeaccessorize.co.uk

Choosing the perfect present can be difficult, spending hours trying to pick a gift which caters to the interest of the person you’re buying it for as well as not

breaking the bank. If you are one of those women who want to find a great gift which is within budget, then look no further. Volume has chosen the top 10 gifts

that we feel are essential this season.

The 5 gifts of Christmas:Indulge that special person with a gift that’s a great stocking filler.They are sure to brighten up the winter blues and liven up that festive party.The great feel of the coconut butter mixed with the sultry scent of the Gucci perfume, topped with beautiful Smokey eyes, a stylish head band and a compatible carry bag to fit it all in, will be a definite winner.

Words by Aida Pajko

5

12

34

Top 5 Gifts For Her

Volume 19

Top 5 Gifts For Him

Dolce & Gabanna Mens

Watch £1,222

iPad 16G £429Nike Hoodie £17.99

1 2

3

54

This Christmas why not treat your man to one of the following gifts that we have specially chosen for you to choose from. Not only will your man be pleased with the NEW iPad 16G, he’ll do doubt love your more if you get him a Nike Hoodie jumper to keep him

warm during this winter season. If your man is more designer than a gadget-freak, why not go all out and splurge a pair of Dolce & Gabanna Hi-tops on him.

Dolce & Gabanna Mens Shoes £190

Boat Shoes £44.99

If you fancy spoiling your man fully then why not get him a new Dolce & Gabanna designer watch. He’ll no doubt be the envy of all his friends, and with a gift like this your practically guaranteed a amazing Valentines Day gift (fingers crossed). If your budget is more high-street than designer why not opt for a pair of high street Boat

Shoes, they’re cute and very stylish, and at £45 an absolute bargain!

Words by Munira Hassan

Top 5 Gifts For Her

Volume 20

The past, present and future of fashion

As 2010 draws to a close and the NewYear slowly approaches, it’s

only fair that Volume takes a look back at not only this past year but the past decade and re-visits some of the most memorable moments

in fashion.

Your guide to...

Words by Aida Pajko

Lady Gaga as a fashion trendsetterVolume 20

Volume 21

The past, present and future of fashion

It is strange to think clothes were once just an item which you threw on so you wouldn’t walk around naked.

Just like everything in life, fashion has also become more than just a need and has been embedded in our lives as a

necessity which reflects who you are.

Every decade has its own style and identity which establishes each generation which grew up following a particular trend. Gone were the days of big hair, ruffles and MC Hammer pants, which dominated the ‘80’s. This inspired the bright and baggy look of the ’90’s, which matched plaid shirts with ripped jeans. For the more chic look, the style was pairing a baby doll dress with knee high socks, and a small heeled shoe.

Sound familiar? That’s because ‘the noughties’ was the decade of comeback and re-introducing styles from the past 50 years, piled into one period. It saw the future of fashion and where it was headed in 2011 ‘the futuristic style’, which was set off by Lady Gaga.

She is relatively the Madonna of today’s fashion, and their is no doubt the New Year will be dominated by her style. Now let’s take a look back at the past 10 years and which style moments and mishaps established a modern fashion era.

“Gone were the days of big hair, ruffles and MC Hammer pants,

which dominated the ‘80’s”.

‘00- You can’t go wrong in Versace, as Jennifer Lopez proved in 2000 at the 42nd Annual Grammy Awards that

being daring can cement your moment as a fashion icon. She stunned the red carpet in a long green low cut dress which from that point on showed she was more than just Mr. Combs’ other half to a global megastar.

‘01-Woman love picking out their other half ’s clothes, but how far is too

far? How about when the prince and princess of pop, Britney Spears and then boyfriend Justin Timberlake showed up to the 28th Annual American music awards in 2001 wearing matching denim outfits. A fashion trend of top to toe denim which is not on the top of our list of styles which should have made a come back, and is a style moment which is sure to be remembered.

‘02-Shopping can be a great stress reliever, which was the case when actress Winona Ryder was caught shop lifting at Saks Fifth Avenue in Beverly Hills, taking up to $5000 of clothes. A shocking moment of the decade, which resulted in a long public trial in 2002 that Winona attended like any ‘fashionista’ would in a Marc Jacob’s dress.

‘03-When you think of Bill Clinton, fashion is not usually the first thing that comes to mind, but in 2003 the former US president was paid nearly £1.3

million to become the face of Fapai, a men’s clothing line based in China.

‘04-Justin Timberlake makes another appearance on our timeline in a where were you when...? type of moment. With the notorious wardrobe malfunction at the 2004 Super bowl, the incident showed Timberlake expose one of Janet Jackson’s breasts as he ripped of the studded leather breast plate. It was a controversial moment in fashion.

‘05-An exhibit of photographs of princess Diana was shown at an event in Kensington Palace by Mario Testino in 2005, which also had her dresses on

display. It showed her as one of the countries most elegant and beautiful women.

‘06-Fashion is a great way to brighten up the court room and dazzle the Jury with your impeccable taste. That is

exactly what Naomi Campbell did in 2006, when she showed up to a police precinct wearing a white fur poncho. A good way to cover up the handcuffs, or maybe a new style trend of ‘Crime chic’.

‘07-In 2007, Louis Vuitton were forced to apologise to Dutch artist Anthon Beeke, he was said to have used the ‘Naked Ladies Alphabet’ for some of his images without permission. He eventually decided not to use the images.

‘08-The long awaited tour of the Spice Girls in 2007/2008 saw them more stylish than ever with the help of designer Roberto Cavalli. He created the groups stage outfits, which reflected each members personality and took them from sweet ‘90’s girl band to savvy superstars.

‘09- 2009 saw history in the making, with the Inauguration of Barak Obama as the 44th President of the United States of America. It was also a pivotal moment in fashion which bought a new lady to the fashion forefront, the First lady that is. Michelle Obama stunned the world in a gold –embossed coat and matching dress, by one of her favourite newcomer designers Isabel Toledo. She also wore a beautiful white gown in the evening (pictured below).

‘10-This past year was all about experimenting with fashion and moving away from past styles and looking forward to the future. 2010 was essentially the ‘Gaga decade’. Although the popstar launched her music career a few years back, 2010 was the year that saw her dominate the charts as well as the red carpet. If you’re ‘Gaga’ for the Lady and her style then you would agree that her outfits maybe daring and different but there is no doubt she has given fashion a whole new meaning.

There you have it, our crucial moments in fashion of the last 10 years. Some great and some which should have been left in the wardrobe.

Timeline:2000-2010

Michelle Obama at 2009 Inauguration.

For more favourite fashion moments, you can visit us on:volume.com/yourguide

Volume 22

VOLUME STREET STYLE SPECIAL:How to wear Knitwear & Fur!

by Mariama Koroma