VOL. VI. PER YEAR, ONE DOLLAR IlvkAm

VOL. VI. No. 6. SINGLE COPIES, 10 CENTSPER YEAR, ONE DOLLAR

c?Ar-z

AND IlvkAm.CHINNOVELTY

NEWS

Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, June 15, 1910

The best-known trade mark in the world"The Victor talking machine's design, ' His Master's Voice,'

has become a household word, and the quaint little fox terrier atattention before the horn is familiar to more Americans than anyof the world's great masterpieces." COLLIER'S, May 22, 1909.

Entered as secondclass matter May 2, 1905, at the post otnee a,. New York, N. Y., under the act of Congress larch 3, 1879.

TI 1 E 1,1 LNG MACHINE WORLD.

THE PLEASURE THE COSTDOUBLED REDUCED

rj

65ci° inch. DOUBLE RECORD DISCS12 inch

.00Zon-o-phone Records are pre-eminently the BEST that money, brains, and a thorough knowledge

of the art of sound recording can produce.They are justly famous for their remarkably clear, natural tones, absence of scratch and wearing

quality.The greatest care is exercised in combining the selections, each side of the disc presenting the

Latest and best in popular music or standard compositions.The price appeals to the masses, the quality to the classes, making them indeed a popular record at

a popular price.A new catalogue of Hebrew Single Side Selections has just been issued. Solos by Mme. Prager,

Mr. Juvelier, Master Mirsky, the boy soprano, and other eminent singers. These are undoubtedly themost perfect Hebrew records ever recorded. .10 inch, 50 cents, 12 inch, 75 cents.

Resolve yourself, Mr. Dealer, into a committee of one and investigate these claims. Consider, criti-cize, compare. ZON-O-PHONE RECORDS will stand the test. A trial will verify all that we say.

Universal Talking Machine Mfg. CO.Fourth and Race Streets Philadelphia, Pa.

ARKANSASHot Springs Joe Hilliard, 216 Central Ave.Ft. Smith R. C. Bollinger, 704 Garrison Ave.

CALIFORNIASao F:anciseo., Peter Baeigalupi & Sons, 941 Market

St.CONNECTICUT

Bridgeport F. EFLORIDA

Tampa Turner Music Co., 604 Franklin St.

:\ I I,

ILLINOISChicago Benj. Allen & Co., 181.141 Wabash AveChicago B. Olshansky, 615 So. Jefferson StChicago \\'. z,aic.w,ki, 1011 Milwaukee _Ave.Chicago Tresch, l'ea.: & Co, 73 Fifth Ave.

IOWADes Moines Mager & Blish, 707 Locust StDubuque Heger & Blish, Security Bldg.

KANSASTopeka . EtnahizerSpielman Fara. Co., 517.519

Kansas Ave.MARYLAND

Aor.apolis Globe House Furn. Co.Baltimore C. S. Smith & Co., 641 W. Baltimore St.Baltimore Louis kfaxor. 1428 E. Pratt St.

Distributors of Zcn-o-phone Goods :

MINNESOTASt. Paul W. J. Dyer & Bro., 21.28 W. 5th St.

MICHIGANDetroit J. E. Schmidt. 336 Gratiot Ave.

MISSOURIKansas City .. Webb-Freyschlag Mere. Co., 620 Dela.

ware St.Springfield Morton Lines, 225 Boonville St.St. Louis Knight Mercantile Co., 211 N. 12th St.St. Louis D. K. Myers, 3839 Finney Ave.

NEBRASKAOmaha . T'ianr. T'laver Company, 16th and Doug -

la, St.,

NEW JERSEYHoboken Eclipse Phono. Co., 203 Washington St.

NEW YORKBrooklynBrooklynNew York

F. W. Rous Co., 435 Fifth Ave.B. G. Warner, 1213 Bedford Ave.

..I. Davega, Jr., Inc., 125 West 125th St.

NORTH DAKOTAFargo Stone Piano Co., 614 First Ave., N.Grand Forks gone Piano Company.

OHIOAkron Geo. S. Dales Co., 123 S. Main St.Cincinnati J. E, Poorman, Jr., 689 Main St.Cleveland The Bailey Company, Ontario St. an

Prospect Ave.PENNSYLVANIA

Allegheny H. A. Becker, 601 Ohio St.Harrisburg J. H. Troup Music /louse, 13 S

Market Sq.Philadelphia Harmonia Talking Machine Co., 1821

Arch St.Philadelphia H. A. Weyrnann & Son, 1010 Chestnut

St.Pittsburgh C. C. Mellor Co., Ltd., 819 Fifth Ave.

TEXASBeaumont K. B. Pierce Music Co., 608 Pearl S

WISCONSINMilwaukee ti. H Eichholz. 1340 Fond du Lae Ay,Milwaukee 110eftler Mfg. Co., 306 W. Water St.Superior Russell Bros.

CANADAToronto ..... Whaley, Royce & Co., Ltd., 168 Yon'

St.Vancouver, B C.M. W. Waitt & Co., Ltd., 668 Gras

ville StWinnipeg, Man.Whaley, Royce & Co., Ltd.Yarmouth.. Yarmouth Cycle Co.

The Talking Machine WorldVol. 6. No. 6. New York, June 15, 1910. Price Ten Cents

VALUE OF WELL LIGHTED STORE.

The Talking Machine Dealer Who SubstitutesLight and Cleanliness for Gloom and Dust IsBound to Win Out-Good Cure for the Blues-Trade Is Attracted.

The truth never grows old, and hence too muchemphasis cannot be placed on the value of thewell -lighted talking machine window or store.Travel in what city you will, you naturally gravi-tate to the clean, attractively arranged, well -lighted store. It is the magnet which holds theattention of the passer-by, and it is a splendidadvertisement.

It is a subject which dealers should not over-look, and it is a subject which The Talking Ma-chine World has dilated on time and time again.But it is worth emphasis-worth pounding away-because every subscriber converted to the valueof a well -arranged store and a well -lighted win-dow is a man who is destined to win greater in-fluence in the business world.

The wise man never overlooks a good idea, andhe looks to his trade paper for such assistance.The well -lighted talking machine store or showwindow never fails to burn into the memory ofpassers-by the things displayed and the locationof the premises. It is the most effective meansof attracting direct and individual attention.The public is served by very brilliant show win-dows. A purchaser finds no enjoyment in gloomysurroundings.

Light induces cheerfulness and cheerfulnessmeans trade. If well served the purchaser re-turns-brings friends-sends others-becomes aliving advertisement. With good illumination de-ception is impossible. Generous illumination car-ries with it the unconscious but positive convic-tion of fair dealing, honesty of purpose and asuperior quality of merchandise.

MUSIC BY TELEPHONE.

Experiment Has Proved Successful 'n Wilming-ton-May be Tried Here.

"Hello, Central, give me the Sextet fromLucia." This request and similar ones may be-come common in New York and other cities ifthe experiment which has been fo.ind to be sosuccessful in Wilmington, Del., is taken up. Andif it is city folk may sit down to dinner madepleasant by the music of the world's masters.

The experiment is the coupling of the tele-phone and talking machine. From a centralstation at the telephone company's building themusic is transmitted ever the regular telephonewires and "voiced" at the subscriber's endthrough the customary horn.

The try -out in Wilmington has shown thatthere is an ever-growing demand for musicamong telephone subscribers. The music roomat the exchange is a large chamber, around thesides of which is a switchboard. The room isequipped with a great number of talking ma-chines and all of the latest records are on file.

When a subscriber wants music he calls theexchange and asks for this room. He tells thegirl in charge what selection he wishes to hear,making his choice from a catalog which is sup-plied by the company. Then the subscriberaffixes the horn to the telephone receiver, themusic operator puts the desired record on atalking machine which is plugged into the sub-scriber's line, and starts the machine. At theconclusion of the music the connection is auto-matically cut off.

Arrangements may be made for an evening'sentertainment this way, the program being madeup in advance and submitted to the company bytelephone, with orders to begin at a given time.Should two or more subscribers simultaneouslywant the same piece this can be done simply byconnecting both lines to the same machine.

In Wilmington the company asks music sub-scribers to guarantee $18 a year, tne charge forrecords being from 3 cents for the regular rec-ords to 7 for those by the great operatic stars.

TALKING MACHINES IN SCHOOLS.Big Field for the Dealer to Develop Prospects-

How the Work May be Carried On-Pet-mecky Co. Place Victrolas in the Pub-lic Schools of Austin.

For years The World has been impressing upondealers the wisdom of suggesting the use of talk-ing machines in schools and other public insti-tutions in their respective cities, towns and dis-tricts.

As an educator the talking machine has comein for a wide acknowledgment apart from itsability to interest and amuse. There is no rea-son in the world why talking machine dealersshould not be able to influence their local alder-men, or other public boards to the end of havingtalking machines supplied to their high schools-in fact, to every public school in their district.

We are pleased to note that the Petmecky Co.,of Austin, Tex., have recently succeeded in plac-ing Victor Victrolas in the public schools of thatcity with a splendid assortment of grand operarecords rendered by the famous artists of the day.Thus the very best of music will be featured withthese schools, and thus a greater love for musicgenerated.

Now this move of the Petmecky Co. is alongthe lines* which we have long advocated, and wesincerely trust that dealers will get busy rightaway and include in their "prospect list" notonly schools but public institutions of all kinds.

AN EMBRYO EDISON DEALER,

The subject of this sketch is Master JohnDurkin, of 2220 E. 82d street, Cleveland, 0.There is nothing remarkable about the photo-graph, but the boy, who is eight years of age, hasbeen an Edison admirer from infancy. When hewas a puling baby in the cradle he used to cry-as most babies do-and nothing would pacifyand comfort him but the phonograph. Everynight he was ushered to dreamland by the strainsof music emanating from the Edison. As he grewolder, and ever since, he has been able to walk,he has operated the machine, disdaining assist -

MASTER .TO FIN DURKIN AND II1S EDISON.

ante, and during all that time has broken but fiverecords. His one greatest amusement now is thephonograph. His parents have confided the en-tire care of the instrument, and selection of rec-ords, to his masterful judgment, depending onhim to entertain their friends. As he grows olderMaster John will unquestionably become more en-thusiastic, and the reader is likely to hear of himas the manager of some talking machine em-porium, made popular by his ardent love of thebusiness,

THE "TALKER" AS VOCAL TEACHER.

In Testing Voices of Candidates for MunicipalOpera Company Several Aspirants Con-fessed to Having Secured Their Knowledgeof Grand Opera from Talking MachineRecords-This Points a Moral.

What is called a Municipal Opera Company isbeing organized in this city. Its organizers hopeto make it resemble the municipal opera com-panies of Paris, Berlin and other Europeancities.

The solo singers are to be fifty young men andwomen who are employed in the city's depart-ment stores. The chorus will consist of 100other young department store employes, whoearn from $6 to $15 a week and who consequentlycan't pay music teachers to train their voices.The organizer of the company is Albert Milden-berg, a music teacher, with a studio on the thir-teenth floor of Carnegie Hall. He is musicaldirector of the Miss Ely's School.

The company will offer "La Boheme," "Pagli-acci" and "Michael Angelo" in the first twoweeks of next January, according to presentplans. It will then go "on the road" for severalweeks. It will return to this city and sing fortwo weeks more next April. Signor Bonci, theMetropolitan Opera House tenor, who is one ofthe movement's backers, has promised to sing atone performance.

Nearly one hundred candidates had theirvoices tested during the first couple of days ofthe trials, and in a number of instances thejudges discovered voices of rare promise. Amongthe candidates was a poorly dressed girl whosaid she was going to sing an aria from "Trova-tcre." Something in her enunciation of the Ital-ian words arrested Mr. Mildenberg's attention.

"Where did you learn to sing Italian music?Have you ever taken lessons from a teacher?"Mr. Mildenberg asked.

-I couldn't afford a teacher. I learned from atalking machine we have at home," the girl said.

Another voice, similarly trained, belongedto a young man who had what Mr. Mildenbergcalled a "great, big, ripping baritone." Soanxious was this boy to study music that hehired a machine out of his earnings. He doesnot know the meaning of one of the Italianwords he sings, but pronounces them correctlyfrom catching them accurately as they comefrom the machine.

Thus we have another proof of the value ofthe talking machine as an educator.

ZACKEY TALKING MACHINE CO.

The Zacitey Talking Machine Co., of Philadel-phia, Pa., was incorporated last week with acapital stock of $10,000. Those interested areH. \V. Leslie, C. P. Yaslter, of Philadelphia, andF. R. McCarthy, Claymont, Del.

WILL BE GLAD TO RECEIVE SAMPLES.

Frank Holden, who handles gramophones andother talking machine specialties at 100 Drakestreet, Rockdale, Eng., will be glad to receivesamples, price lists, literature, etc., from Ameri-can manufacturers, or jobbers in relation to anysalable article in connection with that line.

CONTRIBUTES $5,000 FOR HOSPITAL.

Among the largest subscribers to a fund for anew building for the West Jersey HomeopathicHospital were the Victor Talking Machine Co.,of Camden, N. J., who contributed $5,000. TheVictor Co. have always been noted for theirliberality in matters of this kind, and the hospi-tal authorities have expressed their appreciationof this handsome donation.

4

TRADE ON THE PACIFIC COAS C.

Talking Machine Business Makes ExcellentSpring Record, Especially in Wholesale End-Country Business Strong-Expect LivelySummer-Clark Wise & Co. Adopt ClubPlan of Se:ling Machines-Pacific Phono-graph Co. Progress-Holmes Music Co.'sNew Store-Department in Eilers NewSpokane Store-Bacigalupi in the East-Personal Items of Interest-General Sum-mary of the Month's News.

(Special to The Talking Machine World.)San Francisco, Cal., June 6, 1910.

The talking machine business for the springseems to have run considerably ahead of otherlines of the music trade. City retail businesshas been rather quiet with most of the houses,but even here the total for the spring monthsruns ahead of the total for the same months oflast year. It is, however, in the wholesale end ofthe trade that the best showing is made. Oneleading wholesale house claims to have out-distanced all previous seasons in the number andvn.lue of talking machines and records sold dur-ing the last three months. This showing is duechiefly to the wholesale sales, and to the countrywholesale business in particular, as the city sales,while better than last year, have not been heavy.

During the summer months a similar state ofaffairs is expected. The vacation season is only ashort distance off and this will naturally cause adrop in city trade, while stimulating the demandat the summer resorts and at a considerableLumber of Interior points. Some of the city re-tailers are, however, working up quite a littlebusiness just now and are confident of a goodrun for a few weeks, at least.

Clark Wise & Co., of this city, began this weekwith the advertising of a club plan of sellingtalking machines somewhat along the line of arecent piano sale held by them. The incorpora-tion of the business with a capital stock of $250,-000 has just been accomplished, the official com-pletion being effected by the filing of papers thisweek. Besides Clark Wise and R. A. Wise, theincorporators are Clarence Jellison, J. F. Thomp-son and L. F. Beedy.

The furnishing of the new wholesale depot ofthe Pacific Phonograph Co. in the Bass -Rueterbuilding on Mission street, in this city, is prov-ing to be a large job. A good portion of the com-pany's stock is in and several miles of shelving iscompleted, but the big loft is still far from fur-nished as it is to be. The company, who are to

THE TALKING MACHINE WORLD.job the Edison goods, still have 50,000 Edison rec-ords in their Oakland establishment, and stillhave their office in the Bacigalupi building. Man-ager A. R. Pommer, of the company, is hoping toopen the new month with the removal practicallycompleted, though with a lot of work still to bedone. A few days ago a large shipment of Am-berolas and other Edison goods arrived at thiscity via the Tehuantepec half -water route. Thefact that this shipment came in in less than amonth, or practically on railroad time, may leadto a lot of shipping being done in that way. Mr.Pommer is still determined to make his stock ofmachines and records the largest on the Cowland it may now be found necessary to take evenadditional space, in spite of the large loft alreadyoccupied.

The Tacoma store of the Eilers Music Househas been making a drive on talking machinesduring the last few days. This house plays nofavorites and is offering Victor, Columbia andEdison goods, complete stocks of machines andrecords of all three lines being carried. Theirhalf -page advertisements this week have beenheaded: "Grafonola, Amberola, Victrola."

The Holmes Music Co., of 422 South Broadway,Los Angeles, Cal., have opened their new store tothe public and are now reporting a lot of busi-ness. This house was formerly at 113 SouthSpring street.

It develops that the talking machine depart-ment of the Spokane (Wash.) branch of the EllersMusic House will be well cared for in the newsix -story building for the company, which wasstarted early this month. The main talking ma-chine business will be done on the first floor ofthe building, and ample show space and windowspace will be provided. The wholesale depart-ment will be on the third floor. The new build-ing will be 75x33 feet. The tearing down of theold building will he started in a few days. Dur-ing the tearing down of the old and the con-struction of the new building, the company willbe temporarily located on Sprague avenue nearStevens street. Here the talking machine depart-ments will be rather crowded, but will be able toturn out a lot of business.

Peter Bacigalupi, the San Francisco dealer,and Leon Douglass, vice-president of the VictorTalking Machine Co., have left for the East onmore or less extended trip. Mr. Bacigalupi isgoing on a business trip and will look after thetalking machine, as well as the other departmentsof his business. The recent selling out of hiswholesale business in Edison goods has left himquite free in the talking machine field. Mr.

EASTERN CO. SERVICEIS THE KIND THAT GETS THE GOODS INTO YOUR HANDS WHEN YOU WANT THEM

Popular Records in the height of their demand, notafter your competitor has supplied the demand.Try Eastern Service. Once Tried, Always Used.

Write us for samples, descriptive circular and prices of

Grand Opera NeedlesThe best needle on the market. Packed in patentboxes, with two compartments in lots of 300, 500 and1,000, and in boxes of 100. Prices Right, Quality theBest.

YOU SHOULD HAVE " DUST -OFF "For Edison Records RECORD CLEANERS For Victor Records

The largest selling accessory ever put out. Write for circular and price list.

THE EASTERN TALKING MACHINE CO.177 Tremont Street BOSTON, MASS.DISTRIBUTERS OF EDISON AND VICTOR MACHINES, RECORDS, SUPPLIES

Douglass, whose home is in San Rafael, in thisState, is going East, more on a visit than onbusiness.

The boys of the Victor department of Sherman,Clay & Co. are trying to make a record duringthe absence of A. G. McCarthy, as a sort of a wed-ding present for him on his return. Mr. Mc-Carthy was married a few days ago and is nowin the East on a wedding trip, lie is expectedto be absent for several months, and as he, asidefrom his duties as a director of the company,takes an especial interest in the talking machinedepartment, the force is anxious to make a goodshowing.

W. S. Gray, of the Columbia Phonograph Co.,has returned from a short visit to the company'sLos Angeles house. He found the Los Angelesbranch doing a splendid business, both wholesaleand retail, and is convinced that the present sea-son in the southern part of the State will showa new high level in the sale of Columbia ma-chines and records. Mr. Gray is beginning tothink about vacations, and will start for themountains for an outing before very long. Thenew store at 324 Sutter street is now runningsmoothly, and is proving quite generally satis-factory.

Mr. Scott, assistant manager for the San Fran-cisco house of the Columbia Co., will leave forSacramento and the central part of the State thisweek for a stay of a couple of weeks. At Sacra-mento the wholesale Columbia business is han-dled by Kirk, Geary & Co., prominent wholesaledruggists.

Kohler & Chase have given additional space onthe ground floor of the big O'Farrell street build-ing to their Columbia department and have hadthe satisfaction of increasing their sales verymaterially in consequence. So far, this season,the business in this department has just aboutdoubled month for month, as compared with thebusiness of last year. A fine exhibit during thepresent week has attracted a lot of attention.

The Simon Piano Co., of Spokane, Wash., havebegun work on the new music store in that city.The new store will provide amply for the talkingmachine department, and when it is occupied thecompany will be in better shape than ever to carefor the talking machine and small goods busi-ness.

A MULTIPLEX PHONOGRAPH

Invented and Manufactured by Geo. Gomber-Operator Has Choice of Dozen Records-Some of the Features.

About three years ago George Gomber inventeda new form of multiplex phonograph, which hehas since manufactured, in a small way, for thetrade of this country, having disposed of thepatent rights in Canada and Germany some timeago.

The machine is especially designed for use inarcades, cafes, etc., and is coin -operated, thepower being gained from a spring motor woundup with a crank. A dial is provided bearing thenames of twelve selections, and after the coin isplaced in the machine, a pointer may be movedto the selection desired, a push on the handlestarting the mechanism.

Numerous advantages are claimed for the ma-chine. In the first place, instead of having onlyone selection, the customer has his choice oftwelve selections. The ordinary phonograph rec-ords can be placed in and taken out at will. Thereare also two sets of ear tubes, and a person drop-ping a cent can not only use one set of tubes, buton the opposite side is the other set, which canbe placed in the ears of anyone desired. On thetop of the machine is also the ordinary horn. Incase the person dropping a penny prefers to playthe music or song so that all in the room can hearit, it can readily be arranged by just changing thesound from the tube to the horn.

For you to be cheerful may not take the grouchout of every customer that comes in, but it maytake an extra dollar out of his pocketbook.

THE TALKING MACHINE WORLD.

A"tip" for you on summer businessGet all the good you can out of your summer business. Tell the people in

your neighborhood how the Victor can be used during the summer months.

Impress on them that the Victor is the best entertainer for summer homes ;that the Victor is just the thing for club houses; and don't forget to drive homethe fact that the Victor takes the place of an orchestra for dancing.

Throw out the suggestion to campers and yachtsmen that they should havea Victor on their outings, and see if they don't take to your hint.

Keep right at it, and you'll do a hustling business throughout the entiresummer-and have a bigger bank account at the end of the season.

Austin, Tex

Victor Talking Machine Co., Camden, N. J., U. S. A.Berliner Gramophone Co., Montreal, Canadian Distributors.

To get best results, use only Victor Needles on Victor Records

Albany, N. Y Finch & Hahn.Altoona, Pa W. H. & L. C. Wolfe.Atlanta, Ga Elyea-Austell Co.

Phillips & Crew Co.The l'etmecky Supply Co.

Baltimore, Md Cohen & Hughes, Inc.E. F. Droop & Sons Co.H. R. Eisenbrandt Sons.Wm. McCallister & Son.

Bangor, Me M. II. Andrews.Birmingham, Ala E. E. Forbes Piano Co.

Talking Machine Co.Boston, Mas Oliver Ditson Co.

The Eastern Talking MachineCo.

M. Steinert & Sons Co.Brooklyn, N. Y American Talking Machine Co.Buffalo, N. Y W. D. Andrews.

Neal, Clark & Neal Co.Burlington, Vt .,American Phonograph Co.Butte, Mont Orton Brothers.Canton, 0 The Klein & IIeffelman Co.Charlotte, N. C Stone & Barringer Co.Chicago, Ill Lyon & Ilealy.

The Rudolph Wurlitzer Co.The Talking Machine Co.

Cincinnati, 0 The Rudolph Wurlitzer Co.Cleveland, 0 W. H. Buescher & Son.

Collister & Sayle.The Eclipse Musical Co.Perry B. Whitsit Co.The Hext Music Co.The Knight -Campbell Music

Co.Dea Moines, Iowa Chase & West.

Harger & Blish, Inc.Detroit, Mich Grinnell Bros.Dubuque, Iowa Harger & Blish,Duluth, Minn French & Bassett.

Columbus, 0Denver, Colo

VICTOR DISTRIBUTORS:Elmira, N. Y Elmira Arms Co.El Paso, Tex W. G. Walz Co.Galveston, Tex Thos. Goggan & Bros.Grand Rapids, Mich J. A. J. Friedrich.Honolulu, T. H Bergstrom Music Co., Ltd.Indianapolis, Ind. 'Musical Echo Co.

Wulschner-Stewart Music Co.Jacksonville, Fla. .. Carter & Logan Brothers.Kansas City, Mo J. W. Jenkins Sons Music Co.

Schmelzer Arms Co.Knoxville, Tenn Knoxville Typewriter & Phono-

graph Co.Lincoln, Neb Ross P. Curtice Co.Little Rock, Ark 0. K. Houck Piano Co.Los Angeles, Cal Sherman, Clay & Co.Louisville, Ky Montenegro-Riehm Music Co.Memphis, Tenn E. E. Forbes Piano Co.

0. K. Houck Piano Co.Milwaukee, Wis Lawrence McGreal.Minneapolis, Minn Lawrence II. Lucker.Mobile, Ala. Wm. H. Reynalds.Montreal, Canada Berliner Gramophone Co., LtdNashville, Tenn 0. K. Houck Piano Co.Newark, N. J Price Talking Machine Co.Newark. 0 The Ball-Fintze Co.New Haven, Conn Henry Horton.New Orleans, La Nat'l Auto. Fire Alarm Co.

Philip Werlein, Ltd.New York, N. Y Blackman Talking Machine Co.

Sol Bloom, Inc.C. Bruno & Son, Inc.I. Davega, Jr., Inc.S. B. Davega Co.Chas. H. Ditson & Co.Jacot Music Box Co.Landay Brothers, Inc.New York Talking Machine Co.Silas E. Pearsall Co.Ben). Switky.

Omaha, Neb

Peoria, Ill

Philadelphia, Pa

A. Hospe Co.Nebraska Cycle Co.Piano Player Co.Putnam -Page Co., Incorp.

Sol Bloom, Inc.Louis Buehn & Brother.J. E. Ditson & Co.C. J. Heppe & Son.Penn Phonograph Co., Inc.H. A. Weymann & Son, Inc.

Pittsburg, Pa C. C. Mellor Co., Ltd.Standard Talking Machine Co.

Portland, Me Cressey & Allen.Portland, Ore Sherman, Clay & Co.Richmond, Va Cable Piano Co., Inc.

W. D. Moses & Co.Rochester, N. Y The Talking Machine Co.Salt Lake City, Utah Carstensen & Anson Co.

The Consolidated Music Co.San Antonio, Tex Thos. Goggan & Bros.San Francisco, Cal Sherman, Clay & Co.Savannah, Ga Phillips & Crew Co.Seattle, Wash Sherman, Clay & Co.Sioux Falls, S. D Talking Machine Exchange.Spokane, Wash. Eilers Piano House.

Sherman, Clay & Co.Koerber-Brenner Music Co.St. Louis Talking Machine Co.W. J. Dyer & Bro.Koehler & Hinrichs.W, D. Andrews.The Hayes Music Co.The Whitney & Currier Co.

Wasbington, D. C E. F. Droop & Sons Co.Robert C. Rogers Co.

St. Louis, Mo

St. Paul, Minn

Syracuse, N. YToledo, 0

6 THE TALKING MACHINE WORLD.

The Columbia Grafonola "Regent"at $200 is the surest prestige -and -profitfeature ever displayed in a talking-

machine window : a library table and aconcealed -horn talking machine-com-bined value $250 of any man's money.

Columbia Phonograph Co., Tribune Building, New York

PHONOGRAPH INFLUENCED JURY.

It Is Claimed by Lawyer Who Asks Pardon forConvicted Man Because They Heard "Lasca"Before Bringing in Verdict.

(Special to The Talking Machine World.)Sedan, Kan., June 1, 1910.

Did the plaintive tones of "Lasca," a dramaticrecital, reproduced on a phonograph, influence ajury of twelve "good men and true" to bring ina verdict of guilty against Robert Moore and sendhim to the penitentiary for killing his neighbor,Frank Berree?

Judge Aikman, of the District Court, held thatthe phonograph had nothing to do with the ver-dict, and when the case went to the SupremeCourt that tribunal said the same thing and sus-tained the lower court's refusal to grant a newtrial.

The friends of Moore, however, refuse to besatisfied and are now circulating a petition forhis pardon from the penitentiary at Lansing,where he went one year ago to begin a ten yearsentence. These friends assert that if the jury-men had not heard the phonograph they wouldnever have convicted Moore.

Moore and Berree lived on adjoining farms inthe north part of this county. Their childrenquarreled at school and the parents took up thebattles of their children. One word brought onanother one morning in May, 1908, when Mooremet Berree in the public road. Then anotherfarmer drove up with a load of corn and, seeingtwo neighbors quarreling, persuaded both to moveon. It looked as if there would be no moretrouble, when Berree suddenly turned his horseand rode back toward Moore. Moore believedBerree was going to shoot him, he says, and shotfirst. Berree fell dead in the road.

The case was hard fought. Half a dozen lawyerswere hired by each side. Several of the lawyershad spoken when the court adjourned. After thejury had supper they started down the street andpassed a jewelry store from which the soundinghorn of a phonograph protruded through thewindow.

One juryman proposed that all stop and havesome music. They did so, and the first and onlyselection played was "Lasca." This is a patheticrecital with musical accompaniment. It tells ofthe death of a beautiful Mexican girl in a cattlestampede. It is a selection calculated to bringtears and heart throbs. The jury listened to itand then returned to the courtroom, where thefinal plea for the State was made. The lawyerwas at his best and he followed the strains ofpathos that "Lasca" had already started. Thejury retired and brought in a verdict of guilty inthe second degree.

When the motion for a new trial was beingargued the attorneys for Moore had the phono-graph brought to the courtroom and the selectionplayed for the court. The motion for a new trialwas denied. The case was carried to the SupremeCourt. The phonograph "record" was filed withthe papers in the case and the attorneys offered

to have it played in the Supreme Court room, butthe judges were willing to take the word of thelawyers for it, so it was not used. The lowercourt was sustained.

When Moore heard of this he came to Sedanand offered to go to Lansing alone to begin histime. His friends are working hard now to gethim pardoned.

TRADE IN THE SAINTLY CITY.

Business in Excellent Condition-Aeolian Co.'sHandsome Victor Department-EntireSales Force of St. Louis T. M. Co. Retained-Big Columbia Co. Increase-News of theTravelers-Trade News of the Month-In-teresting Personalities.

(Special to The Talking Machine World.)St. Louis, Mo., June 6, 1910.

The talking machine business for the month ofMay has been quite active, and the general tradereports show that the conditions are good.

As it had been announced some time before, onMay 31 the Aeolian Co. branch of this city tookover the St. Louis Talking Machine Co.'s inter-ests here. Your correspondent has just inspectedthe handsome new Victor talking machinedepartment established by the Aeolian Co., andit is certainly most attractively arranged. Alarge Colonial stairway goes from the first floordirect into the department, the decorations ofwhich are most tastily carried out in white andgold. There are five soundproof- booths withrecord cases running the entire length of therear, being accessible from each room. Thebooths are painted on eggshell white and thewalls are decorated with a gold -tinted burlap.This department makes a very elaborate addi-tion to Aeolian Hall, the furnishings of whichare carried out in Mission.

The entire sales and office forces of the St.Louis Talking Machine Co. have been retainedby the Aeolian Co., and the same efficient servicewill be given their patrons. 0. A. Gressing, latemanager of the St. Louis Talking Machine Co.,will remain with the Aeolian Co. Until aboutAugust 1, thoroughly posting J. A. Honea, man-ager of the Aeolian Co., regarding the details ofthe department, when he will leave to accept animportant position at the Victor factory.

_ E. B. Walthall, manager of the ColumbiaPhonograph Co., reports an increase of nearly 100per cent. in the total business of this branch inApril as compared with April of 1909, and thatthe May trade will show as great an increase.Mr. Byars, sales manager of this concern, soldto Mrs. P. S. Marquis, 5427 Waterman avenue,this city, one of their superb fumed oak Regentgrafonolas, which was shipped to Philadelphiaas a bridal present to her son, P. S. Marquis,Jr., who will be married to a young lady residentof that city on June 10.

Chas. Kauffman, traveling salesman for the Co-lumbia Phonograph Co., spent May 13 and 14here, leaving on the 15th for a trip through Cen-tral and South Missouri,

W. C. Fuhri, western district manager of theColumbia Phonograph Co., and C. W. Smith,manager of the Kansas City store of the com-pany, spent May 11 here. W. E. Heath, assistantmanager of the company at Kansas City, and hiswife, spent Decoration Day here. Mrs. Elmer C.Murtry, wife of the manager of the Pittsburg,Pa., store of the company, spent the month ofMay visiting her mother in St. Louis.

Marks Silverstone, of the Silverstone TalkingMachine Co., reports an excellent business forthe month of May, both wholesale and retail. He

reports an extra good demand for Amberola ma-chines. Mr. Silverstone will attend the NationalTalking Machine Jobbers' convention at AtlanticCity, N. J., in July. Miss Blanche Silverstone,sister of Marks Silverstone, and an attache ofthe office force of the company, was married toChas. Aronberg, a prosperous young jeweler ofthis city, on May 26.

The Thiebes Piano Co. report their talking ma-chine business for the month of May as beingfair, with the best demand for high-class ma-chines. They sold a Victor Auxetophone to theBudweiser Rathskeller, one of our prominentcafes.

F. Denizet, a Columbia dealer of Perryville,Mo., spent two days here recently.

D. K. 'Myers, the well-known Zonophone jobber,reports having had a fair trade during May andlooks for an improvement in June.

The Koerber-Brenner Music Co. report havinghad a good trade during May. W. A. Brenner,secretary of this concern, returned recently froma two weeks' western trip.

Miss Sadie Rosenblatt, manager of the talkingmachine department of the J. H. Buettner Furni-ture & Carpet Co., reports a fair degree of activ-ity for the month of May.

WINS GERMAN RECOGNITION.

Columbia Co.'s European Headquarters ReceiveBig Order for Dictaphones and Cylindersfrom the German Post Office Department-Used Also by the English Government Of-

ficials.

The Columbia Phonograph Co., General, havejust received news from the European headquar-ters that the German Post Office Department hasplaCed an order for a large supply of Dictaphonesand several thousand cylinders, to be used in thePost Office Savings Bank Department. TheBritish Post Office, as well as a number of otherGovernment Departments, has been using Dicta-phones for several years. So have a number ofBritish Cabinet Ministers and ex -Ministers. Prom-inent among these are the Rt. Hon. WinstonChurchill and the Rt. Hon. A. J. Balfour. Dicta-phones have been used extensively in the Ameri-can Government service for many years past.

When you put in a display window, let thedisplay be complete so far as one line is con-cerned, but do not attempt to show a variety ofstock representing all the departments of thebusiness.

THE TALKING MACHINE WORLD. 7

WITH THE TRADE IN SAINTLY CITY.

Taking on of Victor Line by Aeolian Co.Arouses Interest-Voluntary Dissolution ofSalm Talking Machine Co.-Groene to Fea-ture Edison and Victor Lines-Cabinet Ma-chines in Demand-Milner Musical Co.'s Ac-tive Business-Summary of the Trade Newsof the Month Worthy of Record.

(Special to The Talking Machine World.)Cincinnati, 0., June 8, 1910.

One of the principal developments during thepast month in the local talking machine worldwas the announcement that the Aeolian Co.'slocal branch was to handle the full line of Victorgoods. Another feature, if such it can be called,was the voluntary dissolution of the Salm Talk-ing Machine Co., 538 Main street.

On or before July 1, 1910, the Aeolian Co.'snew department will be in full swing, accordingto Manager W. 0. Black, who has engaged LouisAhaus, for seven years identified with the Wur-litzer Co.'s talking machine force, to take chargeunder the former's direction. Mr. Ahaus is fullyconversant with the business, and the Aeolianpeople believe he will make good. The latterhouse has plans for fixtures which will be quite adeparture in the talking machine business. Theframework will be white -enameled, with mahog-any doors. There will be three booths in a space24 feet square and in the rear or to the northwill be the file cases where the full Victor lineof records will be installed immediately. Thetalking machine department will take off a sliceof the manager's office and the rest of the spacein the rear of same.

The Salm Talking Machine Co. ceased businesswithout an obligation, it is said. All the newgoods were returned to the factories and thesmaller dealers bought that which was left. J.Salm, the proprietor, who was in the talking ma-chine field for seven years,has no definite plansfor the future. It is possible that he may go intothe automatic machine field in the fall. Salmwas located on upper Vine street until January 1,on which date he moved to 538 Main street. Fora time he appeared to be doing good business, butearly in May the entire neighborhood sufferedfrom lack of patronage, several miscellaneousdealers telling Salm they could make more moneyby keeping their doors closed.

J. C. Groene, the Race street dealer, is going tomake a specialty of the Victor and Edison lines.He cleaned up his shelves of all other stock onJune 1 and intends to give this department moresystematic attention. Business there during Maywas not very good.

The suit of the Rudolph Wurlitzer Co. againstJ. E. Poorman, respecting a question of discount.which was filed last year, was set for hearinglast week, when the case reached the top of thecalendar. It, however, was not tried, having beenpostponed until October.

Manager S. H. Nichols, of the Columbia Phon-ograph Co., in a chat with The World representa-tive, said: "Business continues good in both re-tail and wholesale departments, showing a verysubstantial increase over the business of thistime last year. The Grafonolas of all types arein great demand, and it is simply impossible toreceive sufficient Grafonolas to fill our orders.

"Marion Dorian, our auditor, of New York City,spent several days with us the last week of May,and seemed to be well pleased with business andgeneral conditions.

"The number of exclusive Columbia dealersbeing signed up is very gratifying, and our terri-tory is being rapidly covered by exclusive con-tracts."

Four Victrola sales in a single day was the rec-ord mark in May for the Milner Musical Co., hon-ors for three of the deals being carried off byLloyd Kieffer, formerly of Charleston, W. Va."This is quite a spurt for Victrolas," remarkedManager W. W. Timmerman, "considering theanticipated approach of the off season, but showsthat with the proper 'hustle while you wait' ideabefore you, each month shows an increase whichwe always look forward to.

"We recently sold," he continued, "an Amber-

ola in Pineville, Ky., which adds another sale toour long list of Amberola customers. We find thegrand opera list becoming more and more in de-mand, and attribute the purchases of the Am-berolas principally to the increased sale of thehigher -class records. One helps the other, and weare 'pushing the one that helps.' Trade in gen-eral is satisfactory, and I believe June should beequally as good as May."

The Rudolph Wurlitzer Co. report that thetalking machine business during the month ofMay was satisfactory, but nothing extraordinary.The wholesale demand for Victor Victrolas wasabove the average established during the monthsof March and April, but the record business waslight in comparison with the large number ofmachines sold.

A steady demand for Amberolas has been ex-perienced during the entire month, showing thatthe Edison dealer is fully alive to the possibilitiesoffered in this machine, and the demand hasready been felt for a machine used in summerhomes and in camps, and a number of outfitshave been delivered at distant points.

The Victor Victrola No. 16, although a verybulky article, seems to be selected as the propermachine for fashionable resorts, and the saleranges from the highest grade Victor to thecheaper styles, which find their way into themore humble country homes, and river camps.

There is every probability of an active summercampaign in this territory. A healthy sign is thefact that dealers are reordering Amberolas andVictrolas in spite of the lateness of the season,and it stands to reason that with the smallerdealer enthusiastic, the large dealer will havenecessity in giving the business his usual ener-getic support.

MARCONI'S LATEST.

Marconi will shortly begin a series of tests inthrowing electric waves charged with messagesover the Rocky Mountains to the Pacific coast.If perfected, it is believed it will save great prop--

erty losses to telegraph poles and wires alongthe railways in the West. It is also declaredpracticable to communicate with moving trainsby wireless.

VICTOR FOR NEVADA HOSPITAL.

The State Hospital for Mental Diseases BuyMachine from the Emporium of Music atReno-Why Arthur Holgate Is Pleased.

(Special to The Talking Machine World.)Reno, Nev., June 1, 1910.

Arthur L. Holgate, manager of the Emporiumof Music, handling Victor and Edison machinesand Victor, Zonophone and Columbia disc rec-ords, as well as musical merchandise and sheetmusic in this city, is enthusiastic over the talk-ing machine business in this section. His househas just supplied the Nevada State Hospital forMental Diseases, otherwise known as the InsaneAsylum, with a large Victor V machine with oakhorn and a quantity of records. The officials ofthis State hospital claim that music has provento be beneficial other than simply as an enter-tainer. During the serious stages of the inmates,when their minds are overworked by thoughtsupon one particular theme, if the proper musicis played for them, it has a soothing effect and

ill oftentimes subdue a patient when everythingelse fails. For the pleasure end of it the asylumhas a fine auditorium, where every Saturdaynight visitors are allowed to witness the patientsdancing, and after they are through then the visi-tcrs are allowed to take the floor. Although someof the inmates are musically inclined, there beingseveral fine violinists and pianists among the in-mates, who oftentimes furnish music for dancing,the playing of the Victor is looked forward toby all.

The Emporium of Music feels quite proud inmaking this sale for the simple reason that theNevada State Hospital has done them the honorof providing this Victor machine, instead of send-ing to the East or to the Coast.

Learn Spanish, french, German, or Hann0 The I. C. S. System of Language Instruction by the phonograph method makes easy themastering of a foreign language and appeals with compelling power to thousands. The dealerin phonographs that does not carry I. C. S. Language Outfits is neglecting a quick and sureway to increase his business. The new 835 Language Outfit of the I. C. S. is a marvel. Itrepresents the highest art in the teaching of languages, and embodies a method that has wonthe warmest praise of thousands qualified to speak authoritatively. The Spanish, French,German, and Italian Embassies at Washington, as well as the leading colleges, have cordiallyindorsed the I. C. S. Method of teaching languages.

The I. C. S. Language Outfit consists of an Edison Gem Phonograph made especially forlanguage work; 14 -inch brass horn; special hearing tube; recorder; reproducer; speaking tube;winding crank; camel's-hair brush; blank cylinders on which to make phonographic recitations;and 25 Conversational Records, teaching pronunciation guaranteed to be absolutely correct,with native intonation and inflection. In addition to these Conversational Records thereare pamphlet Instruction Papers teaching the theory of languages. The new Outfit is thebest and cheapest ever offered-the price being only $35.

If you want to increase your business, write today for full particulars.

International Correspondence SchoolsBox 918, Scranton, Pa.


HOME RECORDINGon the EDISON

The Edison Phonograph is the only sound -reproducing instru-ment on which home recording can be done. Score one.

Amberol RecordsThe long playing Records on which the Edison Phonographrenders the best of all kinds of music, without omission orhurrying. Score two.

The way of least resistance lies in handling the Edison line-all ti

National Phonograph Compai)


THE SAPPHIREReproducing Point

The permanent Sapphire Reproducing Point or Button doesnot scratch, does not wear out the Records and never needschanging. Score three.

X12.50 to $200.00This range of prices makes a possible Edison customer ofeveryone in your territory who does not already own an Edison.Score four.

.uments on your side, none to buck against. Write your jobber to -day.

Lakeside Ave., Orange, N. J.


`30,--17L4A-KINGc-34rslkn of

m-1/NNsattLCIIIINNKRL-,1Z)

EDWARD LYMAN BILL, - Editor and Proprietor

J. B. SPILLANE. Managing Editor.

Trade Repreaentativea: Geo. B. KELLER, W. T. DYERS,L. E. Bowles. B. BRITTAIN WILSON. A. J. HICELIN,AUGUST J. TIMPE, R. W. SDI SIONS.

Boatels Office: GLAD. W. HENDERSON, 180 Tremont St.Chicalits Office: E. P. VAN HARLINGEN, 158 NVabasb Ave.

Philedelphia Minneapolia aed St. Paul:R. W. KAUNTMAN. ADOLF EDITEN.Si. Louie: San Francisco:

CMAII. N. VAN BURIN. S. H. GIAT, 88 First St.Cleveland: G. F. Paascorr.

Cincinnati: JACOB W. WALTER.London. England, Office:

OS Basinghall St., E. C. W. Lunnu. STURDY, Manager.

Publiahed the 15th of every ntenth at 1 Madiaon Ave. N.Y.

SUBSCRIPTION (including postage), United States,Mexico, Onc Dollar per year; all otbcr countries, $1.25.England and bcr colonic., five shillings.

ADVERTISEMENTS, $2.00 per incb, single column, perinsertion. On quarterly or yearly contracts a special dis-count is allowed. Advertising Pages, $60.00; special posi-[km, $75.00.

REMITTANCES, sbould be made payable to EdwardLyman Dill by cbcck or l'ost Office Order.

IlfIMPORTANT.-Advertiaements or changes shouldreach thia office by the firat of each month. Adver.tisementa arriving too late for inaertion in the currentissue will, in the absence of inatructions, be insertedin the succeeding i&auc.

Long Diata.nce Telephones Numbers 4677 and 4678 Gram.ercy. Cable Address: "Elbill." New York.

NEW YOLK. JUNE IS. 1910.

TRADE conditions improved somewhatduring the month of May and our re-ports indicate that in many sections of

the country the trade record is ahead of thatof the corresponding months last year.

The talking machine trade is certainlyundergoing changes. That is apparent toanyone who gives the industry close study.

The number of men engaged in sellingtalking machines is lessening rather thanbroadening.

A number have not succeeded in makinga success out of the business.

Their failure has been due largely to theirown inability and indifference and, of ,course,accentuated by reason of the poor businessconditions for the past two years.

We are, however, retaining in the trade abetter class of business men, for by a steadyprocess of elimination the better ones arebound to remain in the game, and thesmaller non -progressive ones will be even-tually weeded out.

It is a case of the survival of the fittest,and the fittest in this instance will be the menwho have faith in the future of the businessand who are willing to back their faith withgood hard work and money investments.

The mz n who has nothing at stake in anybusiness can be pretty safely counted uponas a failure unless he be a rare type.

The talking machine is steadily cominginto its own and is now being sold as a staplerather than as a novelty.

In other words, it has marvelous powers,arousing admiration just the same as in daysagone. but it does not create the wide -spreadsurprise which was manifest everywhere afew years ago. It is becoming a steadyselling commodity and so it will remain.

The business will fluctuate according to theemphasis placed upon it.

Changes will be made, for this trade as well

as all others must conform to the resistlesslaws of change.

The talking machine men must make theirestablishments interesting, as anything thatattracts the public to the store helps to getthe people to trade there.

That is advertising and the most valuablekind of advertising a man can have.

Talking machine men must figure to in-tcrest the public.

The more interest that can be aroused andsustained the better it will be for everyone.

jUDGING from the program which thetalking machine jobbers have outlinedfor the meet next month at Atlantic City,

an interesting time is in store for memberswho will journey to that fascinating spot forConvention purposes.

Secretary Roush and his confreres havebeen hard at work for the past few weeksgetting things in shape and from special in-formation which is imparted to The Worldwe feel confident in predicting an interestingConvention.

A number of important business matterswhich have a direct bearing upon the tradeate scheduled for discussion, and then thereis the social side which makes a very pleas-ing diversion, and, so far as athletic amuse-ments go, there is a baseball game plannedbetween the Eastern and Western jobbingcontingents.

That struggle for athletic supremacy alonewill be worth going a long ways to witness.

The secretary, Nvhile discussing the plansrecently with The World, stated that fromdata which he had received he predicted alarger gathering in point of attendance thanlast year, which, by the way, reached thehigh water mark so far as Conventions go inthe talking machine industry.

It is certain that the jobbers manifest adeep interest in their organization, whichnow seems to have become a permanent fac-tor in the industry.

N every trade there will always be a fewI who remain aloof from participating in

association work, but, as long as any or--ganization works along lines which tend totrade uplift it should be warmly supported.

The jobbers are working with the manu-2acturers to promote trade welfare and cer-tain recommendations which they have madehave been pleasantly received by the latter.

When business men get together and dis-cuss trade conditions in a serious and sensiblevein, cutting out abuse and threats, it maybe presumed that good will come from suchconsiderations.

At least that has been the history of tradeassociations in all lines.

Piano dealers, many of whom handle talk-ing machines, held a Convention in Rich-mond, Va., last month.

In many respects it was the most interest-ing convention gathering which had takenplace for years in the music trade.

In fact, the piano manufacturers and pianosalesmen held their Conventions in the samecity and at the same time so that there shouldbe no break between sessions.

For months The Music Trade Review hasurged the piano dealers to take some defi-nite action regarding the plan of selling

pianos by guessing contests, issuing coupons,certificates, etc.

The development of schemes, whereby thepublic have been offered beautifully embossedcertificates for the solution of some allegedpuzzle which a child of six years could de-cipher in a minute and a half, has grown tosuch an extent that it has threatened to de-stroy the confidence of the public in pianovalues.

In this connection we may state that manyof the concerns which have issued these cer-tificates would not give the price of a postagestamp for them when presented at theirstores, and yet they have been used simplyfor the purpose of fooling the public.

In many instances the prices on pianoshave been marked up so that when the cer-tificates were applied upon piano sales therewould be actually no saving in cost to thepurchaser.

These plans have been worked in nearlyevery city in the United States.

The Music Trade Review was the onlypaper in the piano industry which took a posi-tive stand against these methods of sellingpianos.

Interest was stimulated in all sections ofthe country and the piano 'dealers passedresolutions requesting its members to aid inthe crusade against the use of such certifi-cates in piano selling.

The result of this action on the part of theAssociation will have a wide -spread influ-ence in checking the coupon certificatemethod of piano selling.

ON account of price contracts in thetalking machine trade the conditionsare such that it is not probable that

similar methods could be employed for thesale of machines, yet, we can see possibili-ties whereby this certificate plan might beused, and, if this evil should rear its head inthe talking machine trade the Associationwould stand ready to deal it a crushing blowat the start, as one can never tell just whatconditions may arise whereby the aid of apowerful organization is needed for tradeprotection.

An organization cannot be immediatelycalled into active being, therefore, if the job-bers live in a state of preparedness, and arealways keenly alert to meet contingencieswhich may arise from time to time, they oc-cupy the same position as a police force.

They become at once a menace to the evil-doer and whenever trouble arises at anypoint they are in a position to exert a stronginfluence to right the wrong.

It is difficult sometimes to trace just whatshould be credited to the combined work ofall, but it is certain that if we study condi-tions in all trades we will find that greatgood must be credited to associated effort.

The cleaner lines upon which business maybe conducted works to the advantage of everyman in the business and the reforms in thecredit system operate to the advantage of all.

There are many things which should beseriously considered by those who have in-terests at stake, and we know that the job-bers at Atlantic City have planned to con-sider a number of matters which have a di-rect bearing upon the talking machine affairs.


THERE has been some discussion intrade circles as to who will be electedthe next president of the association.

The Eastern men say that the honorsshould come into Eastern territory this time,as since the association was formed at Buf-falo the chief executive position has beenheld by 'Western jobbers.

There is no sectional feeling shown in thematter, but the Eastern jobbers feel that thedifferent sections of the country should berepresented and that the honors should go'round.

Splendid work has been done for the or-ganization by men in the East, and there isgood presidential timber in this locality.

A LIVE TALKING MACHINE MAN.0. A. Gressing, Long in Charge of St. Louis

Talking Machine Co. and Now With AeolianCo., Has Made Enviable Record as Manager-To Remain with Victor Co. Forces.

(Special to The Talking Machine World.)St. Louis, Mo., June 10, 1910

We present herewith a very good likeness of0. A. Gressing seated at his desk, and who, upto the first of June, had charge of the St. Louis

0. A. DRESSING, SNAPPED SITTING AT II1S DESK.

Talking Machine Co., which was purchased bythe Aeolian Co. Mr. Gressing has made a mostenviable record while manager of this company,and the Victor dealers in his territory are ex-pressing their keen regrets at his leaving. Mr.

Gressing has established a reputation as one ofthe "live wires" of the talking machine trade,and with his very able advice and counsel hashelped many a dealer over the rough places.His enthusiasm and zeal for the Victor was con-tagious and instilled in the dealers an ambitionand aim that they found easy of attainment byfollowing him.

At the request of General Marriger Geissler, ofthe Victor Co., Mr. Gressing will remain with theAeolian Co. until Mr. Honea, the new manager,feels that he has the reins of the new depart-ment firmly in hand. This is a splendid arrange-ment, as the retail and wholesale experience ofMr. Gressing has been of such wide scope thathis admirable assistance and coaching to Mr.

Honea will prove inestimable.The many friends of Mr. Gressing will be

pleased to know that he will remain with theVictor Co. Preparations are on foot among thedealers of the Southwest to tender a banquet toMr. Gressing when the time comes for him toleave the St. Louis field.

TRADE ACTIVE IN NORTHWEST.In Better Condition Than Ever Before-Deal-

ers Make Excellent Reports-MinnesotaPhonograph Co. in New Quarters-W. J.Dyer & Bro. Concerts Popular-Other News.

(Special to The Talking Machine World.)Minneapolis and St. Paul, June 5, 1910.

Trade in talking machines is flourishing in St.Paul and the entire Northwest as it never hassince the days when the Edison phonograph wasfirst exhibited in these parts as a wonderful curl -

osity. All dealers report a substantial increasein sales, in the retail way and a most satisfactorygrowth.in the jobbing trade.

The Minnesota Phonograph Co., Lawrence H.Lucker, president, recently took possession of athree-story building at 519 First avenue South,Minneapolis. It is about 160 feet long, the firstfloor being used for retail business, the secondand third for wholesale, and the basement andtwo-story warehouse in the rear for storage andworkshop. Twelve sound -tight demonstratingrooms, tastefully furnished, give fine opportunityfor purchasers to hear talking machines to ad-vantage. Mr. Lucker reports trade exceedinglygood. Victrolas for the summer homes at LakeMinnetonka and other lake resorts are increasingin popularity.

The Victrola and Amberola concerts begun byW. J. Dyer & Bro. before the grand opera seasonproved so popular that they have become a regu-lar event. The concerts are held semi-monthlyand are doing good work in educating the publicto the real merits of the once despised machines.

The Columbia Phonograph Co.'s Northwesternbranch has had an excellent spring trade. JayH. Wheeler is more than gratified over the sub-stantial enlargement of the retail sales in Minne-apolis and St. Paul, as well as the business thatis obtained from the rural sections. The Dicta-phone is winning its way in the larger law officesand mercantile offices, where it is regarded as anecessity, rather than as a convenience.

COLUMBIA WITH GALESBURG CO.The Piano House of Galesburg, Ill Will Con-

duct an Exclusive Department Devoted toColumbia Machines and Records-ScheuberDrug Co. Become Columbia Jobbers.

(Special to The Talking Machine World.)Chicago, June 3, 1910.

The Columbia Phonograph Co. have consum-mated arrangements with the Galesburg PianoCo., of Galesburg, Ill., whereby the latter willconduct an exclusively Columbia talking machinedepartment. This is the result of the activity ofthe Chicago organization of the Columbia Co_and the general campaign being carried on inthe interest of the piano trade. The order re-ceived included machines of all types of Graph-ophones as well as Grafonolas and a large as-sortment of records. The Columbia line is rapid-ly being identified with the piano trade, manyprogressive piano concerns realizing the advan-tages of being connected with the talking machinebusiness.

E. C. Plume, western wholesale departmentmanager of the Columbia Phonograph Co., withheadquarters in this city, has left his office forseveral days and gone on a trip which will in-clude Minneapolis, St. Paul, and Livingston.Mont. While at the latter point he will call onF. A. Scheuber, president of the Scheuber DrugCo., exclusive Columbia jobbers for the State ofMontana.

IMPROVE YOUR SYSTEMINCREASE YOUR RECORD SALES

BY USING

RECORD TRAY(Patented Dec. 28, 1909.)

A Record Tray With Record Label for Leas Than One Cent

The BLACKMAN Folding Trays for Cylinder Records are shipped FLAT and can be FOLDED intoSTRONG TRAYS in a few seconds, as shown above. This tray, with Rapke Label, makes a handsome look-ing record stock and a system you can't beat. The labels act as Silent Record Salesman and the customercan point to the record he wants to hear. Adopt this system and your sales will not only increase but it willnever take more than a few minutes to make up a Record order.

THE BLACKMAN FOLDING TRAY USED IN THE SYRACUSE WIRE RACKSenables you to carry a large stock in a small space. and also use the Rapke Label. We furnish wire racks at regularprices, either wall or revolving style, with opening to accommodate Blackman Trays. Write for prices.

NET PRICES TRAYS ONLY(Subject to Change.)

Hold Net per 1,000. Weight per 1,000.No. 2. 2 Records. $6.00 60 lbs.

8 Records. 7.50 78" 4. 4 Records. 9.00 87 "

5 Records. 10.50 105 "6 Records. 12.00 116 "

44 3.

5.44 6.

Nom-Price less than 1,000 same rate.In deciding FREIGHT or EXPRESS refer to

above weights, and allow for packing.

NET PRICES RAPKE LABELSPrices Rapke Labels with Edison numbers and

titles, Domestic Selections No. 2 to 9721,which includes December, 1909 $3.50

Per month, thereafter (postpaid), payable inadvance (2 min. and 4 min.) .22

FREE SAMPLE of Tray with Label toany Dealer or Jobber

who writes on business letterhead.SPECIAL DISCOUNTS TO JOBBERS

Above prices are RESTRICTED and quoted f. o. b. New York. Dealers are requested to buy throughtheir jobber if he will supply them. If not we will sell direct.

BLACKMAN TAiaiiiiid6 MACHINE Co.1. NEWCOMB BLACKMAN, Pres. "THE WHITE BLACKMAN" 97 CHAMBERS STREET. NEW YORK


f;

The New PhonograOil

nstant R.esponso

U -S Phonola, Model A

U.S Opera Model

U -S Phonola, Model B

Write for Pricesand Particulars

SELDOM, if ever, in the history of the music trade has an eventaroused such universal interest as the introduction of theU -S Combination Phonograph and U.S Everlasting Record.This interest, unmistakably manifested at our recent demon-

stration at Richmond and expressed again in hundreds of lettersfrom every section of the country, is the direct result of one bigfact-that U -S Phonographs and Records have an actual superiorityover any other machine or record the trade or the public has everseen or heard.

This is a broad statement, but we can prove it. We can prove that the Iline stands unapproached in convenience of operation, quality of tone prodstion and indestructibility of records. In this machine and record all the mistalof the old-line machines and records have been corrected, and in correcting themhave produced a NEW instrument, built on NEW lines, NEW in its mechanisimplicity and artistic musical performance.

The first of the many advantages that are sweeping the

U -sCombination

Phonographinto instant popularity is the AUTOMATIC -CHANGE REPRODUCER CAIRI AGE, by which, with a simple twist of a shift key, it is automatically and instant:adjusted to play either a two -minute or a four -minute record. The convenience of thdevice can be appreciated only by one who is acquainted with the old style antroublesome method of disc onnecting the horn, removing one reproducer and fasteninon another, then the inconvenience of shifting mandrel gears to change the speed.

In the U -S all this is accomplished in a fraction of a second by a touch of tithumb and forefinger. Nothing could be simpler or more convenient, yet no otlyphonograph on the market has this remarkable improvement.

IN THE MOTOR OF THE U -S MACHINE, we are offering a devieabsolutely unique in its simplicity, long -running quality and unusual power. It embodies the nearest approach' to positive noiselessness yet reached in phonograph constructionIts ample power insures a smooth, evenly -balanced action, and in addition theis fitted with a pulley balance wheel, another exclusive feature, and absolutely th:only means of insuring a reproduction true to pitch.

THE DIAGRAM OF THE U -S is much larger than. any heretofore use'and being made of an extraordinarily sensitise material it has marked superiority as" voicing " instrument, particularly in bringing out delicate musical detail.

The point is of selected sapphire. and is ground to a shape different from. anyunquestionably superior to, any other reproducer point on the market. It is scientificalllaccurate, and fits so perfectly into the sound groove that all scratching and harshnesis eliminated.

U:S MEJiNS BUSINESS. _find our terms are such thiphonograph line in Atmerica. Fill out and mail at onct

U -S PHONOGRAPH C

TILE TALKING MACHINE WORLD. 13

d Record Receive

from the TradeEven after you thoroughly appreciate the many revolutionary

features of the U -S Phonograph, there is another and equally startlingchapter to the U -S story-the perfection of the U -S Everlasting.Record, beyond all question the most radical departure and improve-ment ever introduced in cylinder records.

This Record is not a Wax Record. Both in materialand method of making, it is the result of research and experiment inentirely new fields. It is composed of a wear -proof surface mountedupon an unbreakable cylinder base, and is everlasting in the fullest

eaning of the word-proof against scratching, proof against cracking by extreme heatr cold, proof against damage from careless handling or dropping. It may even be senthrough the mails in its original carton, with no other protection whatsoever.

It does away with the heavy loss dealers formerly were obliged to stand throughrecord breakage, and, moreover, it opens up big possibilities of new business throughmail delivery.

No amount of playing can wear out

U -SEverlasting

RecordsOne was played continuously for eight days (1,000 times) yet a microscope

failed to reveal the slightest trace of wear, either upon the record or upon the sapphirepoint. Even 10,000 times more would not have interfered with its faultlessreproduction.

Great as these points of mechanical excellence are, they are for the momentforgotten when you hear the rich, round tone, the resonance and mellowness that pourforth when the U -S Phonograph and Record are played.

Being accustomed to the unnatural tone of other machines, you are surprised atthe purity of tone, the fullness and volume of the U -S. It is so natural in character,so full of sympathy and -feeling, that it virtually brings you into the very presence ofthe original voice or instrument. All the " tinny." artificial character is eliminated.This is the'musie that has at last placed the phonograph among recognized musicalinstruments ; it is the kind that SELLS phonographs.

Bear in mind that ours is A FULLY MATURED BUSINESS PROPOSI-TION, based upon absolute merit and having unlimited resource behind it. It is..broad enough in its scope and possibilities to merit the confidence and co-operation of.any dealer.

The wonderful U -S story will soon be sent broadcast to the public-not aproposition of promise merely, but of positive proof. By actual comparativedemonstrations. atdealers we are going to show to the world the difference betweenU -S machines and records and other machines and records, and it is a difference thatwill arouse the enthusiasm of your customers.

!eons BIGGER PROFITS than offered by any otherzccompanying coupon, and receive full particulars.

Cleveland, 0., U. S. A.

U -S Banner Model

lig B,

1'HE,FHONOGRAPHCLEVELAN, 01-1,0 USA

I"ETEsT sepuFtEsT verr-

Two-Minute andFour -Minute

Records

U S

Phonograph Co.1013 Oregon Ave.

CLEVELAND, 0'

Gentlemenc,Please send full particulars

concerning the -CY-S Line of

Phonographs and Records

Name ..

Address ...City

State


We are announcing this week a newColumbia Graphophone-type 66 BNWM,"with a splendid mahogany cabinet andSymphony Mahogany Horn, at $50.

Columbia Phonograph Co., Tribune Building, New York.

THE EXHIBITION AT RICHMOND.

The Leading Talking Machine Companies WellPleased with Result of Display at the Na-tional Piano Exhibition in Richmond-MuchInterest Manifested by Dealers and the Gen-eral Public in the Exhibits-Those In At-tendance Pleased with General Results.

Perhaps the most ambitious displays made atthe National Piano Exhibition, held in Richmond,Va., during the period of the convention of theNational Piano Dealers' Association of America,from May 1G to 21, were those of the ColumbiaPhonograph Co., the National Phonograph Co..the Victor Talking Machine Co. and the U. S.

Phonograph Co. These concerns occupied well -located booths, handsomely decorated, sound proofand with plate glass fronts. Considerable busi-ness was done by the "talking men" during theafternoons, when the exhibition was open fordealers only, while in the evenings, when thepublic attended, the talking machine booths werealways crowded, the voices of the great artistsappealing to visitors even more strongly than themusic of the United States Marine Band andthe Bostonia Ladies' Orchestra, which were inattendance.

The people of Richmond and vicinity displayedmuch interest in the exhibition and on societynight, May 17, over 5,000 people crowded intothe building at one time, causing such a jamthat the fire chief took charge and closed thedoors temporarily. The exploitation of the latestconceptions in machines and records before suchcrowds could not but result in much good for thecause in general.

Keeping to the right with the crowd the firsttalking machine exhibit seen was that of theVictor Talking Machine Co., who had a full lineof Victor machines displayed, including fivemodels of Victrolas. The voices of the famousartists reproduced through the medium of theRed Seal records served to attract crowds ofpeople to the booth, where they were greetedwith knightly grace by Oliver Jones, ably sec-onded by Ernest Johns. Max Landay, of LandayBros., New York, was much in evidence aroundthe Victor exhibit. Ellis Hansen, the windowdisplay expert of the Victor Co., had arrangeda most attractive special display for setting offthe booth, the chief features of which were RedSeal records, and the bright colors of the framesin which they were set when lighted up by con-cealel electric bulbs was very enchanting. GeorgeD. Ornstein, sales manager, and J. M. Gately werealso in attendance at the Victor booth.

Next in line was the double booth of the Na-tional Phonograph Co., wherein were shown afull line of Edison machines, including the Gem,Standard, Home, Triumph, Idealia and the Am-berola, several styles of which were shown witha variety of attractive finishes. At the exhibitionthey took occasion to exhibit for the first timetheir new reproducer, which gets a beautifulvolume of sound out of the records, and surpassesany previous form of reproducer used by the

National Co. A large assortment of records wereon hand for the entertainment and edification ofvisitors. F. K. Dolbeer, sales manager of thecompany, was in charge of the exhibit, assistedby J. W. Scott and M. B. Romaine.

The United States Phonograph Co. had a well -located booth, where they showed a number ofdifferent styles of their combination phonograph,playing with two and four -minute records as de-sired, and including Banner and Opera modeswith horns and models A and B Phonolas, orhornless machines, and their Everlasting record,which in resisting all efforts to break them, liveright up to their name, besides giving forth anexcellent volume and quality of tone. Perhapsthe most interesting portion of this company'sexhibit was their combination reproducer, which,by turning a thumbscrew, could be shifted toplay either two or four -minute records. Theshifting of the soundbox also made the necessarychanges in the carriages, automatically and in-stantly. Those in charge of this booth were T.II. Towell, A. W. Cole, F. L. Fritchey.

Following the circuit of the booths one cameto the double display space of the ColumbiaPhonograph Co., where the full line of grapho-phones and grafonolas were arranged most at-tractively. The feature of this exhibit was thenew Mignon Grafonola, a cabinet machine fullof Columbia quality and retailing at $150, only$50 more than the small Elite model grafonola.Other styles of grafonolas were shown, includingthe Regent style in various finishes. The boothwas handsomely decorated with framed picturesof prominent Columbia artists. Geo. P. Metzger,tne advertising manager, had some convincingmatter on hand for the benefit of visiting dealers,including motto cards bearing the trite para-graphs that have appeared in the recent adver-tisements in The Talking Machine World. Goldpins bearing the Columbia trade-mark-the twonotes-were much in evidence. Besides Mr. Metz-ger, B. Feinberg, H. A. Yerkes, T. Allen Laurieand C. B. Woodhead were in evidence in the in-terests of the Columbia line.

H. N. McMenimen, general manager, Sheip &Vandergrift, Inc., manufacturers of the MusicMaster wood horns, attended the convention forthe purpose of getting in touch with the dealers.Several styles of Music Master horns were shownon machines in both the Columbia and Edison ex-hibits. One of the horns was handsomely inlaidwith pearl, while the others were finished inmahogany and oak. On the whole the MusicMaster horns were much in evidence and weregreatly admired for their attractiveness andacoustical value as tone augmentors.

TALKER FOILS BURGLARS.

Proves Such Attraction to Busy CracksmenThat They Play It While Working andArouse Suspicions of Neighbors-Police GetMusical Crooks.

ing machine, or at least controls his desire tolisten to the latest music until he has collectedthe swag and has made his getaway. So it wouldseem from the experiences of a trio of cracks -men who were caught with the goods inHarlem.

The burglars had made their entrance into aresidence that had been closed for the summerand had a really good time collecting bundles ofvaluables, prying open bureau drawers, smashingfurniture just for the fun of it, and listening totunes on a phonograph. William H. Haigh,owner of the house, thinks the burglars musthave enjoyed the music, as many cigarette buttswere found lying near the phonograph.

The burglars blame their troubles on thephonograph, for a little girl's bedroom in thehouse at 414 West 147th street, adjoining on thewest, was so near that she heard the music andran and told her papa, William Baxter. Baxterdressed hurriedly and made his way down 147thstreet to Amsterdam avenue, where he met Po-liceman Rice on post.

The burglars, when surprised by the police,started to beat a hasty retreat without waitingto say a formal g-od-bye, but the whistling ofrevolver shots around their heads so appealed totheir musical natures that they were impelled tostop and listen, at the same time carefully rais-ing their hands around their heads' so as not tointerfere with the sound waves. The burglarswere held in $2,000 bail each and all the lootwas recovered by the police.

COLUMBIA LINE IN STATHAMHas Been Placed with Sikes, Lanier & Fite

Who Will Also Handle It in Athens.

(Special to The Talking Machine World.)Atlanta, Ga., June 2, 1910.

The Columbia line has been placed with Sikes,Lanier & Fite, successors to W. M. Fite & Co.at Statham, Ga., with a branch in Athens. Thenegotiations were carried on and closed by theColumbia wholesale branch in Atlanta throughW. A. Barfield, its special representative. Wester-velt Terhune, manager in Atlanta, in writing H.A. Yerkes, in charge of the wholesale departmentat the executive offices, stated that Sikes, Lanier& Fite carried the best stock of Columbia goods,for a town of its size, of any place on his ter-ritory. The firm in question certainly carry adiversified stock, for, in addition to talking ma-chines, they also handle pianos, organs, smallgoods, buggies, wagons, harness, automobile sup-plies, oils, do general repairing, besides writingfire insurance. W. S. Lanier will be the partnerin active charge.

The Columbia Phonograph Co., General, haveagain notified the trade that they intend to pro-tect dealers in Columbia goods by prosecutingevery case of price -cutting which may be broughtto their attention.

In the future it will be the wise burglar who To advertise right, you've got to believe inkeeps away from the house which shelters a talk- advertising and want to advertise.


THE TRADE IN CLEVELAND.Talking Machine Dealers Well Satisfied with

Present Conditions-Opening of Summer Re-sorts Helps Sales of Low -Priced Outfits-New Screen Makes It Possible to ShowMoving Pictures in Full Daylight-TalkerMusic Spurs Hens to Greater Efforts-U. S.Phonographs Well Received-Double Re-producer Carriage Arouses Interest-Whatthe Various Dealers Have to Report.

(Special to the Talking Machine World.)Cleveland, 0., June 9, 1910.

The gratifying volume of trade during May andwhich has continued without abatement sincethe first of June, is pleasing to the dealers, whohave reason to be satisfied with the business nowin evidence. There was a very satisfactory per-centage of gain compared with the same periodlast year and prospects are flattering. Complaintis made by dealers of inability to procure goodswith reasonable promptness, especially Victrolas,and there seems to be a shortage also in othertypes of Victor machines. The AmberolaEdison phonograph attachment proposition is at-tracting customers and proving a profitable aswell as popular deal.

The Columbia dealers have adorned the wallsof their stores with a set of elegant coloredlithographs, life -like presentations of prominentauthors in the Columbia lists of records.

The opening of summer camps, cottages, parksand clubs has improved the trade in lower -pricedmachines to be taken to the various resorts.But the bulk of trade is in the higher grademachines and records, a large proportion of whichis for the Grafonola Regent, Victrola XVI. andthe Edison Amberola, with selections of recordssuited to the various tastes.

The general agent of the Humane Society,which has lately been giving considerable atten-tion to the subject, accompanied by representa-tives of the Lake Shore Film Co. and a numberof moving picture theater owners, visited theColumbia Theater and witnessed the demonstra-tion of a new picture screen which makes itpossible to see the flans clearly in a room madeas light as day. The Humane agent approved theinvention as conducive to good morals. "This iscertainly a long -looked -for and much -neededimprovement," he said, as he watched the prog-ress of the test. "I believe it is the solution ofthe moving picture show problem along the linesof health and morality."

A Buckeye woman noticing a newspaper para-graph to the effect that music would encouragehens to lay and, having tried many other devices,resolved to try its effect on her idle flock. Open-ing the kitchen door and placing her phonographnearby she played a melange of the popular songsof the day. The hens soon gathered nearby,showing their interest in the entrancing strainsby turning their heads to one side and intentlylistening. The next day the woman found shewas six eggs ahead of the usual supply and,elated at the result, showed her faith in the newincentive by placing the phonograph out on theporch as close to the hennery as possible andfurnishing them continuous entertainment. It isreported that the hens paid handsomely for theattention, accepting the recorded notes at theirface value, freely offering as collateral thechoicest of fresh eggs. It is not improbable thatthis woman's experiment may leak!, to the in-stallation of phonographs in thousands of hen-neries throughout the country, and thus put aquietus on the cold storage egg trust. Let ushope so.

A moving picture, conjointly with a talkingmachine, to be used in connection with classroomwork, is the desire of Technical School studentsof the city, who are now arranging for theirpurchase. The idea of buying the machinesoriginated with the principal and he has in-terested all the pupils. The Cleveland Builders'Exchange sent a moving picture to the schoolone day and one firm portrayed a scene fromTennyson's "Idylls of the King." "Just the thing-with the aid of a phonograph," thought theprincipal, "to use in the English classrooms. If

Tennyson's poems can be illustrated they can bemade to speak, so can Shakespeare's, so, indeed,can many others. Demonstrations will interestthe students and will give them a better, morethorough understanding of the, work." Theteachers in the different departments of the schoolare co-operating with the students in raisingfunds to make the purchase. A year ago theschool purchased a piano -player, the only one atpresent owned by a Cleveland school. "We dothings out here," said one of the students."Tech. wants to be original."

Marion Dorian, traveling auditor for theColumbia Phonograph Co., was a visitor hereMay 27 on his way to Cincinnati. He stated thebusiness of the company was constantly increas-ing to enormous proportions, emphasizing thepopularity of Columbia goods.

For a long time a number of gentlemen prom-inent in Cleveland financial circles have beenquietly but industriously working on what theyterm a new everlasting record and combinationphonograph. Quite recently announcements havegone out to the trade regarding the new productand the company, which styles itself the "U. S.Phonograph Co.," is receiving a splendid responsefrom all over the country where The Talk-ing Machine World finds readers. It is character-istic of the U. S. product that it was not putupon the market until fully complete and inevery respect perfected, and the company is notrunning any risks of having defective machinesleave their plant.

At the Richmond National Conventions thecompany's product attracted a great deal of at-tention and the response therefrom and througnthe special announcement in The World fromphonograph dealers since has been such as togive every promise of success.

The special features of the machine are adouble reproducer carriage, which contains bothtwo and four -minute reproducers. A turn of ashift key, which takes but a second, changes thereproducing sapphire and automatically shiftsthe feed mechanism. Both results are accom-plished simultaneously and there is not theslightest opportunity for a mistake when chang-ing from a two to a four -minute record. In ad-dition to the reproducer carriage, a new featureis the mandrel pulley balance, which positivelycontrols the speed of the mandrel and correctsany variation in the speed of the motor.

A new venture for Lnarles I. Davis, who con-ducts fifteen stores, located in various cities,was the talking machine business. Just sevenmonths ago he installed the Victor and Edisonline of goods in his up-to-date music emporium,considered one of the finest equipped in the coun-try. "The showing," he says, "that the depart-ment has made is remarkable, not alone in thelarge record business that has been worked up,but in the large number of machines that havebeen sold and those, too, of the higher grade."The department is arranged in the mdst artisticmanner and the business pushed very aggres-sively.

While "everything musical" may be obtainedat the emporium of H. E. McMillin, departmentE, the talking machine quarters, under the man-agement of 0. E. Kellogg, is forging to the frontin popularity. He reports the record trade forthe past month to have been very good and thatmachine sales were fair. He stated the Edisonmachines and records seemed to be more in de-mand. "Among the machines sold by us duringthe past month," said Mr. Kellogg, "was a com-plete Victor outfit to the Euclid Avenue Congre-gational Church. They presented it to A. F.Hansey, Bolonge, F. C. M. S., Matadi, Congo.It is to be used in helping to civilize the Africansin the Wandy district."

Regardless of the season's execrable weather,Mr. Robertson, of G. J. Probeck Co., reports avery excellent trade. "Business," he said, "hasbeen very fair during the past month. Thedemand for the new high class double -discColumbia records has been a marked feature ofthis month's trade. Many inquiries are comingto us concerning the Columbia Grafonola, as wellas for the more popular priced machines. The

Stop handing outexcuses to customers

When customers come to yourstore for anything, you ought tohave it on hand or be able to getit quickly and tell them justwhen you will have it.

Maybe you can't do that withyour regular jobber, but if yougive us your order you caneasily figure almost down to thevery day when you will get yourgoods.

We keep our supply of Vic-tors, Victrolas, Victor Records,record cabinets, fibre cases,horns, needles, repair parts, andspecialties of every sort right upto the minute and send you thegoods without delay. All ordersare shipped the same day theyare received.

We don't keep you waitingand you don't need to keep yourcustomers waiting. You won'tneed to put them off from dayto day with the excuse that youexpect the goods almost anyhour. Customers won't standthat sort of thing very long-they want what they order andthey ought to get it quickly.

It's our part of the job to seethat you get your goods quickly,and if you send us your nextrush order you'll find out thatwe know our business.

Just because there is nothingyou want at the present time,don't put off sending for our lat-est catalogue. Write for,a copyto -day so you'll have it whenyou need it, and we'll also sendyon our booklet, "The Cabinetthat Matches."

New York Talking Machine Co.Successors to

Victor Distributing and Export Co.83 Chambers Street New York

16 THE TALKING MACHINE WORLD.Mr. Robbins, of D. L. Robbins & Co., makes a

similar report with the addition that he is doinga big business in Edison phonographs, coveringthe entire line.

Mr. Towel!, of the Eclipse Musical Co., and Mr.Rood, of the talking machine store, claim that theweather has had a deterrent effect on trade forthe past couple of years, particularly in thecountry districts.

John Reiling, who handles the Columbia Co.'sgoods exclusively, is building up a big followingin German records as well as others of theforeign series.

SOLID WOOD (NOT VENEERED)

Mr. Dealer 1 1One of the largest Talking Machine Dealers in the

United States, writes us unsolicited :

"I. am pleased to say that the MUSIC MASTER is thebest horn that is on the market.

I have a lot in general use, and customers like themvery much. It sells machines and helps sell records.

Often customers say we have the best Talking Machinesthey ever heard."

Yours very truly,(Name on request.)

Why not investigate the MUSIC MASTER product ?

Should your jobber be unable to supply you, writeus, and we will send you sample line of oak, mahoganyand spruce disc, or cylinder horns.

If you are not entirely satisfied with the superiormerits of the MUSIC MASTER, you can return themto us for credit.

SHEIP & VANDEGRIFT, Inc.PHILADELPHIA, PA.

demand is still steady for Columbia indestructiblecylinder records of both the two and four -minutevariety. The indestructible feature seems to ap-peal very strongly to users of the four -minuterecords."

Good sales of Victrolas are reported by W. H.Buescher & Sons, with an excellent demand forrecords. "Business was very satisfactory duringMay," said Mr. Buescher, "and June trade isproving quite as good. I visited the factory re-cently and secured the promise of weekly ship-ments of Victrolas, but which will fall short ofsupplying the demand. The variety and excel-lence of the June list of Victor records is at-tracting scores of customers."

"The volume of business in May was an im-provement over April," said the manager of thetalking machine department of the GoodmanPiano Co. "We are making daily sales of Vic-trolas and just sold one to a citizen of San Fran-cisco, who was visiting in the city. There is alsoa very good demand for Reginas. There arenothing more than fair average sales of records."

A very good jobbing trade in the Victrolaline is reported by Collister & Sayle, who aremaking an attractive display of Victrolas.

Mr. Friedlander reports business quite satis-factory at the Bailey store. "The sales of EdisonCombination, Home Cygnet and Victor III.," hesaid, "are exceptionally good and there is a gooddemand for cabinets. Our record trade is fineand we are interesting a large number of for-eigners by furnishing them records in theirmother tongue."

G. J. Probeck, local manager of the DictaphoneCo., closed a number of good sized deals inDictaphones during the past week.

Mr. Goldsmith, representative of the VictorTalking Machine Co., was in the city last weekand stated that in all the towns he visited hefound business good and conditions in the talkingmachine trade prosperous.

H. F. Tinker, in charge of the talking machinedepartment of the May Co., is quite optimisticabout business and reports a big demand for Vic-trolas of all styles and prices.

S. B. DAVEGA RETURNS

From His Visit to the Pacific Coast and Chatsof Conditions as He Found Thern in ThatSection.

S. B. Davega, president of the S. B. DavegaCo., New York, who has been on the PacificCoast looking after important property interestsin Spokane, Wash., for over six months, re-turned East recently. Of his visit, Mr. Davegasaid: "I came back a little sooner than I ex-pected on account of the illness of Mrs. Davega.I was in Spokane only while away, and thoughmy personal affairs engaged the greater part ofmy time, still I did not overlook talking machineaffairs altogether. The business was in excel-lent condition. As you probably know, Sherman,Clay & Co., of San Francisco, are the sole Victordistributers for the Coast, and it is a greatproposition. The furniture houses handle talk-ing machines to a much greater extent than inthe East and they sell quantities of goods. Ourown business is as good as can be expected forthis time of year, and we are ahead of last year'srecord of sales. We anticipate a fine trade inthe fall."

FIRST BLACKMAN CO. OUTING.

Company Entertain Entire Staff of EmployesDuring Afternoon and Evening at ConeyIsland-Generosity Appreciated.

The Blackman Talking Machine Co. held theirfirst annual outing on Saturday last at ConeyIsland, the entire party being the guests ofthe company on this occasion. The employes,with their wives, sweethearts. etc., left NewYork on the 2 o'clock boat and immediatelyon landing at the Island proceeded to plunge intothe joys of Dreamland and Steeplechase. Whenhunger, stimulated by the ocean breezes, as-serted itself the party repaired to Feltman'swhere a bounteous shore dinner was enjoyed,followed by a tour through Luna Park. It wasa tired crowd that sailed back to Manhattan onone of the last boats, but everyone voted thefirst Blackman Co. outing a grand success andwere loud in their praise of the company's gen-erous treatment. J. New comb Blackman and R.G. Caldwell accompanied the party to do thehonors. The former made an interesting ad-dress, to which Mr. Caldwell responded on be-half of the sales force.

LATEST LIST OF ZONOPHONE RECORDS.

As previously announced, the Universal Talk-ing Machine Mfg. Co., in removing their plantfrom Newark, N. J., to Philadelphia, Pa., sus-pended their May list of Zonophone double -discrecords. May and June are therefore combined,and the bulletin has now been sent the trade.About twenty double record discs-or forty se-lections-are listed and the range of music cov-ers a wide field of the latest hits, as well asa number of standard favorites. The company's

being filled as rapidly as possible. General Man-ager MacNabb gets into New York about once aweek.

factory is now running smoothly and orders are

No small thing in a shop or store is too smallto overlook. But no small thing should ever bemagnified into a mountain.


69 BASINGHALL STREET, LONDON, E. C., W. LIONEL STURDY, MANAGER.

TRADE HAPPENINGS IN LONDON.Talking Machine Industry Advancing Slowly

but Surely, Is Consensus of Opinion-AcuteCompetition in Disc Record Field-MachineSales Drop Off-Edison Record by the LateKing-A New D'sc Record-Business Flour-ishing in Australia-An Original Form ofMotor-To Play 'Phono Cut Discs on Colum-bia Machines-Some New Companies-TheNew Record Lists Offer Much of Interest-Advance in Color Cinematography-Barnett,Samuel & Sons' Interesting Trade Litera-ture-Surprise Occasioned by Edison's Re-marks-Exhibits at Japan -British Exhibition-First Lange Dividend-News of the Prov-inces.

(Special to The Talking Machine World.)London, E. C., June 3, 1910.

At times one is inclined to view things froma pessimistic standpoint, at others times just thereverse. The reason is usually a personal one.It is amply demonstrated in the talking machinebusiness when fluctuation of sales causes manyto take up somewhat inconsistent attitudes in re-lation to the future of our industry. A round ofvisits among traders on any one day would revealopinions which are intensely interesting, if onlybecause of their contrast. One enthusiastic man-ufacturer believes the business to be only in itsinfancy, and would stake his life upon the pros-pects of the future. He is doing a fine trade.Another will dwell enviously upon the boomtimes of the past, talk despondently of the future.give it as his opinion that the public is gettingindifferent, and stops advertising; needless to sayhe is going badly. Pass to the factors and deal-ers, and we hear the same diversity of individualopinion. What is the explanation? Is the talkingmachine trade losing ground or making headway?Taken as a whole, I am inclined to believe, aftercareful thought, that this industry has notreached that stage which might be called stagna-tion. It is not marking time, but its progress isslow, for all that, especially if considered fromthe point of view of profits. Here in Englandcompetition in the disc field is becoming moreacute each season, with this result, that whiletrade in bulk is larger, it is not sufficiently so tokeep up profits, because expenses are proportion-ately more, and I venture to say that there is notone firm who could truthfully say they are doingbetter for their shareholders to -day than in thepast. That is not evidence of progress. Apartfrom competition, there is another aspect whichbears pertinently upon the situation, and it isthis: People do get indifferent to their machines,which fall into disuse and are eventually sold.That means a loss of new business to the machinemanufacturers and a loss to the record maker.

Purchasers of new machines do not far outnum-ber those who dispose of their instruments secondhand, and as time goes on this private tradingwill be felt more keenly by the manufacturers.Again, the trade is to -day in the hands of alarger number of distributors, whose individualsales are proportionately less on that account, be-cause the demand falls much below supply. Tosum up, it is evident that talking machine condi-tions on this side are in a very unsettled state,and are likely to remain so under the presentorder of things,

Record Made by King Edward.Since my last report we have had to mourn the

death of one wlio held a more sympathetic placein our hearts than we realized while he was liv-ing. our King-Edward the Peacemaker-as hewas best known, always took a lively interest inany new invention, and the story of his first intro-duction to the Edison phonograph, how amazedand delighted he was with every record; is wellknown. Mr. Edison, we believe is the fortunatepossessor of a record made by his late Majestywhen Prince of Wales, and if it is now in goodenough condition to allow of reissue, that record,to say the least, is worth its weight in told.

A New Disc Record Ready Soon.Yet another disc record will shortly make its

appearance on this market under the auspices ofthe Dacapo Record Co., who will be located some-where in the City Road district. The Dacapo re -c-ord is of needle -cut type, double -sided. and will besold at the competitive price of 2s. 6d. A fineEnglish repertoire, comprising over 300 titles,will figure in the first list, to be ready about theend of June. It is intended to market the recordthrough factors only. W. J. Visener, a gentle-man of some experience in the talking machinetrade, will handle the agency for this country, aswell as the colonies.

A Visitor from Australia.I had the pleasure of meeting W. W. Stodart

the other day, who hails from far-off Australia.In the course of a short conversation. Mr. Stodartsaid that general business conditions were nevermore flourishing out there than at the presenttime, and there was ample scope for the buildingup of a fine trade in all classes of machines andrecords, especially the disc, which was gaining inpopularity more and more every day. Their chiefindustries-gold mining and wool exporting-aremost satisfactory. while in other directions pros-pects were exceedingly bright, a condition ofthings which had exercised a very beneficial ef-fect on talking machine sales. Mr. Stodart isconnected with the well -established house of Nich-olson's, Perth, Western Australia, who handle allkinds of musical instruments, and it was inter-esting to learn that they were one of the first tointroduce gramophones in their district. Start -

DULCEPHONEBritish Manufacture ThroughoutFinest Tempered Sheffield Steel

The Finest Needles on the MarketElegantly Packed

(Blue, Orange and Gold Metal Boxesfor each 200)

Write for lowest inducive quo-tations, stating quantities required

Barnett, Samuel & Sons, Ltd.

ing many years ago with the sale of the old hand -wheel type-the earliest model-their talking ma-chine department to -day takes second place onlyto the pianoforte section, and is increasing satis-factorily all the time.

One Man's Idea of a Musician.His Father's Plea.-Perhaps the poorest opinion

of music as a vocation is attributed to a certainexcellent master -builder, who had sent his son tocollege, where the young man excelled in musicalaccomplishments. In course of time he an-nounced to his father his intention to become amusician. The father objected vehemently. Theson begged, and at last was affected to tears, de-claring that he should never be happy in anyother calling. This melted the father's heart, andhe exclaimed: "All right, do as you like-butdon't you ever come round grinding your organin front of my house."

New Tresor Motor Is Original.It is not often that one meets with originality

in motors, they are all so much alike in form ofconstruction, that anything different to thestereotyped patterns will at once command at-tention. And in this connection the new"Tresor" motor, as illustrated elsewhere in thesecolumns, is the very embodiment of originality.A glance at its design will convey more thanany words of mine can do, and its unique ad-vantages will be at once apparent. All the partsare encased in metal, thus preserving the deli-cate gearing from dust and at the same time en-suring easy and silent running. The spring isafforded additional protection by being sepa-rately enclosed in a barrel of the usual type. Itis evident that its constituent parts are madeonly of hard wearing metals, while the scientificassembling and general construction at oncemarks the "Tresor" motor as the essence of per-fection. Its future prospects are indeed excel-lent, judging by the amount of orders alreadyplaced by traders both here and on the continent.

New Attachment for Columbia Machines.Musogram, Ltd., have just introduced a new de-

vice enabling phono cut discs to be played onColumbia machines, while they also have in handan ingenious adaptor for the same purpose ap-plied to Gramophone instruments. Mr. Pack -man, the manager, always has something new tooffer, and is just now working upon a very finethread needle cut disc. His long process phonocut are really wonderful for purity of tone andvolume, and indeed some recent issues I had thepleasure of hearing, impressed me with the con-viction of their superiority.

A Peculiar Legal Case.An application was made by the Gramophone

Co. to strike out the statement of claim in an'action brought against them by LionelMonckton to restrain them from reproducing

NEEDLESWorld -Wide Reputation

Sold in Every Quarter of the Globe

Dealers and Jobbers Purchasing Quan-tities can have their Names Printed

on the Metal Boxes

British Needles are the Best, butbe sure they are British

32-6 Worship St., London, Eng.


FROM OUR LONDON HEADQUARTERS-(Continued.)

on gramophone records his song "Moonstruck,"sung by Miss Gertie Millar in "Our MIss Gibbs"at the Gaiety Theater. Mr. Macgillivray, for thecompany, stated that Mr. Monckton's statementof claim disclosed no reasonable cause of actionand it was embarrassing. It had been decidedthat the making of a printed roll for a pianolawas not an infringement of the author's copy-right, and under the pleadings it was impossibleto understand what position Mr. Moncktontook up.

Ogden Lawrence, K. C., said that 11r. Monck-ton relied upon the common law right of a manto live on the fruit of his labor. This was amost serious question for authors, as gramo-phones had become practically perfect and werenow used by really musical people. When peoplecould get a song on a record it was found thatthe sale of the music was practically nil, andthe important point was how far the author hada proprietary right in works which he put beforethe world-for people to play certainly, but notfor reproduction in such a way as to destroy thevalue of the author's work. Mr. Justice Eve re-fused the application.

The Gramophone Trade -Mark Action.The important Gramophone trade mark action

will probably have been heard in the courts bythe time these lines appear.

New Companies.Irolite Manufacturing Co., Ltd. Talking Ala -

chine Manufacturers, etc. Capital, £2,000 in £10shares. Registered office, 9 Hart street, Blooms-bury W. C.

Express Cable Inventions, Ltd. Photographsby Telegraphy. Capital, £50,000. 29a CharingCross Road, London W. C.

A prospectus has been issued by the "Harper"Electric Piano (1910) Co., Ltd. Capital, £30,000.Apart from developments in other directions, thenew company will continue the sale of pianos,

musical instruments in which a profitable busi-ness has been carried on by the vendor companyat Holloway Road, London.

Gramophone Co. Shares Advance.The Gramophone Co.'s shares have been very

considerably on the upward grade of late, thelast quotation at the time of writing being 39s.41/.d. With a steady market, as at present, pros-pects would seem to be very satisfactory in viewof the fact that machine and record sales arewell above the average for the time of year.

New Color Cinematography.The latest invention in color cinematography

is being shown at the Palace Theater, London.The pictures, taken by the Urban -Smith processknown as Kinemacolor, form a complete pictorialaccount in color of the funeral procession of KingEdward and the bringing of the body to West-minster Hall from Buckingham Palace. Nothingis omitted. The early morning Crowds in thestreets, the arrival of the soldiers to keep theroute, the coming of the empty gun -carriage, thearrival of those taking part in the procession, areall shown. The marching soldiers and the bril-liant uniforms of the sovereigns and officers uponthe background of the trees in the park give somewonderful contrasts.

Choice List of Gramophone Records.A choice batch of records is to hand from the

Gramophone Co. They are of a quality whichwill appeal 'to all music lovers and dealers arewell advised to keep a good stock in hand. Thefollowing titles are contained in the list for June:

"Egmont Overture" ( Beethoven ), "GrandDuchess of Gerolstein" (Offenbach) selections 1.and II.. by the Band of H. M. ColdstreamGuards; "Dollar Princess." two step, by theBlack Diamonds band; "Star of the Desert"(Bonheur), by John Harrison; "0 Paradise"("L'Africaine") (Meyerbeer), sung by EvanWilliams; "The Low -backed Car" (Samuel Lov-

organs, gramophones and all other kinds of, er), by Thorpe Bates; "Ben the Bo'sun" (Ad-

ams), Harry Dearth; "Invocazione" ("Ballo inNiaschera"-Verdi), sung by Miss Edna Thorn-ton; Gems from "The Dollar Princess" (Ross -fall), by The Light Opera Company; "QuandoCorpus" ("Stabat Mater"), Rossini, quartet, byMiss Perceval Allen, Miss Edna Thornton,Messrs. John Harrison and Robert Radford; "MyWife's Gone to the Country," humorous song, byHarry Carlton; "Josephus Orange Blossom," bythe Minster Singers; Causerie-"The PrairieFlower," violin solo by Francis Macmillen, andtwo fine pianoforte pieces on one record entitled"Pastoral" and "Capriccio" (Scalatti) by MarkHambourg. The famous Irish tenor, John Mc-Cormack, now singing at Covent Garden Opera,has been exclusively retained for Gramophonerecords, and here are some of the titles alreadyissued: Fra Poco a me ricovero, "Lucia di Lam-mermoor"; Racconto di Rurolfo, "La Boheme";Una Furtive, "L'Elesir di Amore"; "WhenShadows Gather," "The Minstrel Boy," "AnnieLaurie," "Come Back to Erin," "Killarney" and'The Snowy Breasted Pearl."A new series of Gramophone records by Nicola

Zerola and Riccardo Martin has just been issued.Complete List of Edison Bell Discs.

J. E. Hough, Ltd., have recently issued a com-plete list of their Edison Bell disc records. It isconveniently arranged, and Colonial traders wil!find it very useful for reference.

H. Cullum Expected Home.H. J. Cullum, of the factoring firm of Lock -

wood's, 43 City Road, has been visiting the WestIndies. He will be in New York when thisreaches you, and he is expected home within tendays.

New Japanese Customs Tariff Law.For the information of the commercial com-

munity the Board of Trade have issued, as ablue -book, a translation of the proposed new cus-toms tariff law for Japan.

New Klingsor Disc Arouses Interest.The exclusive report in the last issue of The

ROYAL APPRECIATION

To H. M. the KINGOF ITALY

".

To H. H. the KHEDIVEOF EGYPT

cif the

mtikVA: III Aa MIR. a MIE a an

BY APPOINTMENTTo H. M. the QUEEN

HIS MASTER'S VOICE

THE GRAMOPHONE COMPANY, Ltd.21 CITY ROAD, LONDON

15 Rue Bleue, PARIS36 Ritterstrasse, BERLIN56 Balmes, BARCELONA139 Belleaghatta Road, CALCUTTA

To T. M. the KING andQUEEN OF SPAIN

To H. M. the SHAHOF PERSIA


Talking Machine World regarding the introduc-tion of a new disc record by the Klingsor Worksaroused much speculative interest in the trade astr, who were the promoters back of the newproduct. It was known that Heyder & Vischerare the sole agents here, and 1 am now in a posi-tion to say that three well-known leading conti-nental firms are concerned. They are: PolyphonMusikwerke, A. Cr., of Wahren, Leipzig; Excelsior-

erke, Cologne, and the Klingsor Werke. Apowerful combination, indeed! Information isnot yet available as to the price of the new rec-ord, but I understand it will soon be settled.Recording is now in full swing and the first listwill be ready shortly.

Interesting Trade Literature.A batch of interesting publicity literature is

to hand from Barnett Samuel & Sons, Ltd., Wor-ship street, London, comprising catalogs and thelatest record lists. Dealers will find the 1910catalog of Odeon and Fonotipia celebrity recordsparticularly handy for quick reference, on ac-count of its unique arrangement. Similarly, theJumbo record list calls for mention. The alpha-betical index renders it indispensable to dealerswho have constantly to pick upon a title at amoment's notice. The company, by the way, havejust issued a special 5 -inch double -sided Jumborecord containing Queen Alexandra's touchingmessage to the nation on one side, and "GodSave the King," by a military band, on the re-verse. One other item worthy of special men-tion is the introduction of a magnificent seriesof Odeon double records by those delightful en-tertainers, "The Follies." The set complete, com-prising six records, is put up in art portfoliosfor 24s., but any number may be obtained sepa-rately. 1 shall hope to make further reference tothe company's products in my next report. Mean-while dealers interested in having only the bestEnglish steel needles should send a card to Bar-nett Samuels for particulars of their new Dulce-phone needles, which I have found to give splen-did results.

FROM OUR LONDON HEADQUARTERS-(Continued.)

Anent Edison's Remarks.In view of the successful introduction here of

the all -color cinematograph machine, and the per-fect synchronization of the disc machine with themoving picture, Mr. Edison's remarks as reportedin the Daily Telegraph from their New Yorkcorrespondent are somewhat surprising. The re-port is as follows: "It is announced that T. A.Edison, the wizard of electricity, has succeededin making a machine to photograph and repro-duce moving pictures in their natural colors;but the great inventor, while admitting that heis experimenting in that line, and is hopeful ofsuccess, says that he is still battling with greatdifficulties, more especially the seeming impossi-bility of reproducing reds. With other colors heis tolerably successful. Mr. Edison spoke withmuch enthusiasm of the talking and moving pic-ture machine he has just completed. 'You know,'he said 'they've claimed to have a talking ma-chine for some time to go with moving pictures,but it was a false claim-the talking was doneby a man at the back of the curtain. But we'vegot a machine now that produces a perfect illu-sion. A whole drama can be reproduced by itvocally. The voices are so perfect that they seemlike ordinary stage voices. A band can also bereproduced. The music has no phonographsound; it is the real thing. When we can pro-duce colors perfectly, then you'll have a wholedrama by machinery-speech, gesture, life andcolor. There is no jar or flutter in these talkingand moving pictures. There was none in myfirst moving picture machine, but commercialismproduced flickering pictures; why?' and his eyestwinkled merrily. 'Well, because men run ma-chines twice as slowly as I intended. They pro-duce quantity at the cost of quality. If they rantwice as fast there would be the perfect picture.'In conclusion, Mr. Edison said that he had seenthe proposal to establish an aeroplane line be-tween New York and the distant suburbs, and heagreed with Hudson Maxim, the president of theAeronautical Society of America, that all things

were becoming possible, and that the day mightbe near when aeroplanes would be at least assafe as motor cars."

At the Japan -British Exhibition.One of the most interesting features of the

Japan -British Exhibition at Shepherds Bush isthe Palace of Music, wherein may be found effec-tively arranged stands displaying the products ofvarious musical instrument firms. Phonogrand,Ltd., have a particularly striking exhibit in thebest position. Here may be found displayed inimposing order an extensive series of theirpepular models of the interior horn pattern.These have been fully described in a previousissue. On inquiry at the company's offices inOxford street I learn that some very nice ordershave been booked, and in view of the thousands(ft persons who daily visit the exhibition, Phono-grand will receive that publicity usually sofruitful of good results.

Another prominent exhibit is that of the PallasMfg. Co., who are showing their popular Radia-phone soundbox, in addition to a new machineconstructed upon somewhat novel principles.This I hope to review in a later issue. Theseare the only two firms representing the talkingmachine industry at the exhibition.

Four -Minute Indestructible Records Coming.Next season we are promised the issue of 200

thread Columbia Indestructible records!

New Company Organized.Charles Foulds (Ltd.), musical instruments

manufacturers, May 27; £12,000, in £1 shares(6,000 preferred); 19 Chapel Bar, Nottingham.

He Was a "Music Smith."Counsel at the Shoreditch county court recent-

ly asked a witness what he was. Witness: Amusic smith. Counsel: A musical smith? Thereare hundreds of Smiths in the directory, I know,but I have not heard of the musical Smith. Wit-ness: "A music smith," I said. Counsel: I

have heard of the village blacksmith, but what is

Sensation of the SeasonThe "'TRESOFt" MOTOR

dig i

CLOSED

Size No. 1, Runs 6 Minutes66 64

66 66

66 66

66 66

2,3,4,5,

66

66

66

66

8122230

66

66

66

ILjir .1,11111

001

1111!!,

W111511a

OPEN

-

-77111..11

,11141111111''' 1111111u

frAiL l'iri.

THE ONLY PERFECT MOTORObtainable Through all Leading Factors Throughout the World

Insist Upon Having Machines Fitted Only With This Motor


FROM OUR LONDON HEADQUARTERS-(Continued.)a music smith? Witness: I make the ironframes for pianos.

Policy Pleases Dealers.Discussing conditions with your correspondent,

Mr. Manson, malinger of the Twin and Zonophonecompanies, said that despite the seeming quiet-ness in other directions, it was pleasing to finddealers were everywhere expressing their appre-ciation of his companies' policy in giving alwaysonly the best marketable titles, by leading ar-tists, in conjunction with good recording. And,indeed, this appreciation took a very substantialform in the shape of increased orders, so muchso that sales this year were much ahead of eventime last year. Not due to spasmodic rushes, buta steady, well-balanced demand from all over thecountry. Zonophone machine sales, too, wereforging ahead, the demand being continuous andsatisfactory. Congratulations!

The Edison List for July,The Edison list for July contains many selec-

tions of more than passing interest, and it isdoubtful if any of the records will be more appre-ciated by the older school of music lovers thanthe favorite selections from the "Mikado," thatdainty Sullivan comic opera. This is the firstrecord of the kind ever put out by the NationalPhonograph Co. The Amberol list includes:Baby's Opera (arr. by G. W. Byng), National Mil-itary Band; The Last Rose of Summer (Moore),Amy Evans; The Pilgrims (Formby), GeorgeFormby; The Broken Melody (Van Biene), JeanSchwiller; The Arrow and the Song (Balfe),Peter Dawson; In Your Old Tam o'Shanter (Mur-phy), Florrie Forde; La Czarine, Mazurka(Ganne), Alexander Prince; The Promise of Life(Cowen), Violet Oppenshaw; Have a Banana(Mayne), Arthur Osmond; With Sword andLance, march (Starke), National Military Band;When You and I Were Young, Maggie (J. A. But-terfield), Will Oakland and chorus; There's NoGirl Like Your Old Girl (Dempsey and Smith),

Manuel Romain and chorus; When They (latherthe Sheaves, Mary Dear (J. Fred Helf), \V. H.Thompson; I3eyond the Smiling and the Weep-ing (Geo. C. Stebbins), Peerless Quartet; Slav-onic Rhapsody (C. Friedcmann), Sousa's Band;Favorites from the "Mikado" (Sullivan), EdisonComic Opera Co.; Dream Pictures (H. C. Lum-bye), American Standard Orchestra; Come AlongMy Mandy (Mellor, Lawrence and Clifford), AdaJones and Billy Murray; Columbus March (Bolog-nese), New York Military I3and; True to theFlag, march (F. von Blon), United States MarineBand. In the grand opera selections arc Bar-biere di Siviglia-Ecco didente in cielo (Rossini),sung in Italian by Florencio Constantino, tenor;Huguenots-Piff Paff (Meyerbeer), Sung in Ital-ian by Luigi Lucenti; Samson et DeIlla-Moncoeur s'omre (C. Saint-Saens), sung in French byMarie Delna; Zaza-Dir the ci sono al mondo(Leoncavallo), sung in Italian by Carmen Melis,soprano; Carmen-Seguediglia (Bizet), sung inFrench by Marguerita Sylva. There is also aseries of a dozen Amber°Is in Welsh that shouldprove very successful sellers.

The Edison standard list for July includes:The Druid's Prayer, waltz (Dawson), NationalMilitary Band; Within a Mile of Edinboro' Town(Hook), Amy Evans; Send for John Wille(Formby), George Formby; Stirling Castle (Tra-ditional). Peter \Vyper; .I'll Take You HomeAgain; Kathleen (Westendorf), Ernest Pike andStanley Kirkby; Rip Van Winkle (Darewski),Florrie Forde; Mister Blackman (Pryor), Alex-ander Prince; Betsy (Darewski), Stanley Kirkby;I'm One of the Old Brigade, Arthur Osmond; TheRifle Quickstep (Geo. W. Byng), National Mili-tary Band; The Moose March (P. Hans Flath),Vess L. Ossman; Holy Ghost, with Light Divine(L. M. Gottschalk), Edison Mixed Quartet; Thinkof the Girl Down Home (Phil Staats), Manuel Ro-ma in ; Mondaine--Valse Berceuse ( Auguste Bose),Sousa's Band; Chiffonette-Entr'Acte (Frank P.Atherton), American Standard Orchestra; The

Star Spangled Banner, United States MarineBand.

Beka Record Titles.Some specially attractive titles appear in the

nuke record list for June, those first to come inorder being four laughing songs by Billy Whit-lock entitled "Billy Whitlock's Aeroplane," "BillyWhitlock's Wedding," "The Laughing Friar,"and "Come Under My New Gamp." Other goodrecords are "Overture from Zampa," Parts 1 and2; "The Phantom Brigade" and "The TurkishPatrol," by the Beka London Orchestra; "WhenShadows Gather" and "My Queen," by PhilipRitte; "Health, Wealth and the Girl You Love,""Come Over to Hanover" and "I'll Let the NVorldGo By," by James Hudson; while Bert Alveygives us three of the old popular comic songs,"Ship Ahoy," "For Months and Months andMonths," and "Come Up in My Balloon" (WilkieBard). These records should enjoy a good de-mand from the public, since, apart from the ex-cellence of the selections, there is a noticeableabsence of surface scratch, which as a matterof fact has long been a characteristic with theBeka issues.

First Lange Dividend.In the matter of H. Lange's Successors, Ltd.

(in liquidation), a first dividend of one shillingwas declared by the joint liquidators, May 25last. I am able to state on the best authoritythat a further dividend of one shilling, possiblya little more, may be expected, but as some ofthe company's assets consist of book debts notyet collected in, it is anticipated that a fewmonths will elapse before the second dividendcan be paid.

Cecilia Loftus and the Graphophone.With the welcome return of Miss Cecilia

Loftus to the London Coliseum, a novelty in en-tertainments is introduced. As all the worldknows, the beautiful Cecilia is now famous forher imitations of celebrated vocalists, these rang-ing from well-known comedians to great operatic

DEKA RECORDTHE BEST DISC IN THE WORLD

The Largest and Most ComprehensiveRepertoire in

German CroatianEnglish BohemianFrench GrecianItalian ArabianRussian TurkishPolish Chinese:Spanish SwatowPortuguese GuakauHungarian PekineseDutch ShansineseDanish KiangnaneseJewish CantoneseRoumanian Japanese

SiameseAbyssinianTamilMalaylanBurmeseHindustanee:

UrduMarathlGuJarathlHindiTarsi, and 15

other dialects.

REPERTOIRE ALWAYS UP-TO-DATE

Foi terms, etc., apply toBeka Record, G.m.b.H., 75-76 Heidelberger Strasse, Berlin

Sole Agents for British India, Ceylon and Burma :THE TALKING MACHINE & INDIAN RECORD COMPANY

15 Elphinstone Circle, FORT, BOMBAY

Sole Agent for Great Britain and Ireland:0. RUHL, 77 City Road, LONDON, E. C.

THE TALKING MACHINE WORLD.tenors. It is in connection with the latter thatMiss Loftus strikes a new note. A handsomegraphophone is wheeled forward, a record ad-justed, and as the tenor voice breaks forth theartiste herself joins in, and thus sings a duetwith the machine. This is probably the mostheartily applauded item in a splendid turn. TheColiseum program bears this acknowledgment:"The graphophone used by Miss Cecilia Loftus isfurnished by the Columbia Phonograph Co. ofLondon." We are informed that the grapho-phone is the thirteen -guinea wood horn "Im-perial."

Peary's Christmas Celebration.Of considerable historic interest is the fact

that in Commander Peary's Christmas celebra-tions at the North Pole-the first Christmasspent in the ninetieth parallel-the talking ma-chine literally played an impoi taut part. Peary'sown published narrative tells of it in the follow-ing words: "Atter dinner came the dice -throw-ing contests and the wrestling and pulling con-tests in the forecastle. The celebration endedwith a graphophone concert given by Peary."This quotation is from the serial narrative pub-lished in Hampton's Magazine for May.

Gramophone Co. Secure Injunction.The effect of the Gramophone Co.'s action

against the liquidators of H. Lange's Successors,Ltd., in respect to the raised rim around theedge of the Favorite records, has resulted in theGramophone Co. securing an injunction and 5:180damages, for which amount they will figure as

The

STROHVIOLIN

Ala new instrument posYlsessing a VIOLINTONE of great beautyand remarkab:e power.

is The "Stroh " is con-NIstructed largely ofaluminium, but the ab-sence of any me MIK-quality of tone is anothern,table feature.

dilfMusi ca I InstrumentDealers and others in-

terested should write forfree descriptive bookletto the Sole Maker.

GEO. EVANS(Successor to CHAS. STROH)

94 Albany St., Regents Park, London, Eng.

c.0

..voschinenc. Schrdtet,

Special- a- FabriK.

kyt_VAO

p,f.j'er lin S .1';%\.\s-inzess inne At%

C:graPhen SC\AZ

creditors and obtain whatever dividend maydeclared from time to time in the usual way.

Negotiating with American Concerns.John White, better known to record lovers as

Sandy Macgregor, is desirous of opening up nego-tiations with American record manufacturersSandy has a good reputation here, having maderecords for several of the leading companies. Hewill sing you Scotch comics, and in particular allHarry Lauder's songs, of whom he is a faithfulimitator. Any American record maker who hasa proposition to make can get into touch withMr. White at 12 Stockwell Park Road, London,S. W.

Six Zonophone Titles.From the current Zonophone list the following

sir best titles are to hand: 10-inch-"Sweet andLow" (Zonophone Glee Party); "Le DiademiOverture" (Black Diamonds Band); "The Ad-miral's Broom" (C. Beverly Curtis); "Matri-monial Chimes" (Billy Williams); "Nelly Dean"(H. Payne); and 12 -inch, "0 Divine Redeemer"(Miss A. Yarrow).

The Twin List for July.All musical tastes are catered for in the

"Twins" list for July, in which, too, I noticesome popular titles that may be relied upon assure sellers in all localities.

Rena 12 -Inch Records in Favor.The success of the 12 -inch Rena records of

"Carmen" and "Tannhauser" selections (eachopera being represented by a double record) hasbeen so phenomenal that the makers have inprospect the issue of further operas in similarform. The Court Symphony Orchestra's triumphin the "Blue Bird" dance suite comprising two10 -inch Rena double records naturally calls at-tention to the same orchestra's work on the 12 -inch "de luxe." Three titles were speciallychosen for the debut of the Court Symphony Or-chestra and they range from Gungl's "Amoret-tentanz" to the "Druid's Prayer Waltz," and aneen more popular and tuneful dance, "Valse Sep-tembre." Other good records in the current listare as follows: 12-inch-"The Lost Chord" (Sul-livan), Mrs. A. Stewart Holt; and "Oh, PromiseMe" (De Koven), Mrs. A. Stewart Holt; 10 -inch."01,1 King Cole" (George Formby), and "Oh, My!What a Surprise" (George Formby), ArthurPeel; "Glorious Devon," and "The Yeomen ofEngland" (Edward German), Robert Howe; "Atthe Football Match Last Saturday" and "TheJosser Cricketer" (Mark Sheridan ), by TerryDean, and "The Rosary" (Ethelbert Nevin) and"The Lost Chord" (Sullivan), cornet solos, Ser-geant Leggett.

Charged With Stealing Machines.Charged with stealing a gramophone, value 50

shillings, from the "Yorkshire Gray" BoroughMarket, John Carpenter, of Peckham, was dis-charged, the magistrate remarking that it was astupid freak. The foregoing is the pith of anewspaper report. All disc machines are notnecessarily gramophones, as we in the tradeknow them but they usually are to newspapers.Presumably one effect of the Gramophone Co.'sextensive advertising.

Rena Special Records.The Rena records of the "Dead March in Saul"

and Chopin's "Funeral March" are selling freelyat this time of national sorrow.

Gramophone Co. Contribute £25.The Gramophone Co. have generously contrib-

MR. RECORDER, know myd° you WAX "P,"the best existing recording material for Berliner- (Gramophone-) cut ?

If not write for free sample toCHEMISCHE FLURSTEDT

FABRIK E. SAUERLANDT be, Apolda i. Th., Germany

The largest manufacturing plant in the world devotedexclusively to the manufacture of Master -Waxes

for Gramophone and Phonograph

About NeedlesOne of the most important mattersin connection with the develop=ment of the talking machine busi=ness to=day is the sale of a talkingmachine needle that is correctlymade-made by the greatest au=thority in the world-a needle,the POINT of which is warrantedand which insures the best repro-duction for each individual qual-ity of tone a needle that doesn'twear out the record ; that preservesits life, and always gives forth thevery best quality of tone that iscontained in the record. Sucha needle is the

CONDORIt has the highest and most perfectfinish, the smoothest grain, andgives unexcelled satisfaction.

4

Why not get the customer whopurchases a high-grade and ahigh-priced talking machine tobuy needles of the highest qual-ity, such as the Condor?

One cannot be satisfactory withoutthe other.

We shall be pleased to give thefullest information to all interested.Address

Sole Manufacturer

Jos. ZimmermannNeedle and Pin Works

AACHEN GERMANY

'I'! EE TALK !NG MACHINE WORLD.

Exclusive selling rights is a Colum-bia policy that is becoming a biggerfactor in the trade every month.


uted the sum of £25 to the Boy Scouts fund in-augurated by the Daily Telegraph.

Wireless Chronology.A report to hand states that the French gov-

ernment is experimenting with a scheme forsupplying all chronometers at sea with the timethrice daily by means of wireless messages fromthe Eiffel Tower!

NEWS FROM THE PROVINCES.Recent reports indicate an improvement of gen-

eral trade conditions throughout the country,which, it is expected, will shortly spread to theadvantage of talking machine traders, who, itmust be admitted, have not enjoyed a very satis-factory trade the last month or so. Increasedcompetition, price -cutting, labor, industrial andother disturbances have left their mark, and a re-turn to better times is in consequence a matterfor congratulation. With more settled conditionsdealers are encouraged to develop along more ac-tive lines, give thought to summer business andarrange sales schemes according to their locality.Many are taking advantage of the ideal weatherto bring home to prospective buyers the delightand enjoyment of outdoor entertainment throughthe instrumentality of a good machine and selec-tion of records. Others, in addition to this formof publicity, will give concerts and thus enthusetheir local residents with a desire to purchase theking of entertainers for home and garden use.Diverse are the ways and means of stimulatingsales, of which evidence is forthcoming from allquarters. One dealer up North instead of invit-ing his customers to the shop, fell into the habitof personally calling upon them occasionally eachmonth with all the new records to hand, bookedhis orders on the spot, and altogether found theidea sufficiently profitable to justify its continu-ance.

My reports from the Midlands indicate a satis-factory improvement of talking machine sales, asa direct consequence of the decline of unemploy-ment, the returns for which are fortunately some-what below the average. General trade is muchsteadier, and prospects in this district are muchbrighter. The good will of the old -establishedmusical instrument house of W. S. Riley & Son,Ltd., has been sold to Henry Riley, of Constitu-tion Hill, and the whole of the stock of musicalinstruments was sold by auction, May 31.

The Colmore Depot are experiencing a good de-mand for Twin and Zonophone records, and the

latest Zonophone machines are much in favorwith Midland traders.

Short Time in Lancashire Factories.In the Bradford and Leeds district prospects

are particularly good. Throughout Yorkshirethe staple industry-cloth and woolen goods-is in a most flourishing condition, and all themills are working at high pressure to keep aheadof demand. Talking machine dealers are nowfeeling the effects of this improvement, and whilethere is no great rush to be expected during thesummer, everything augurs well for next season'strade.

Up Newcastle way the miners have settledtheir differences, and there is little now to dis-turb the business horizon. The effects of the re-cent strikes, however, may be felt for some timeyet, especially so in the case of machine and rec-ord sales. Shipping is fairly good, and it maybe said that 'once over the summer, tradersshould experience a much better time to makegood.

In Lancashire short time is still prevalent inthe cotton factories, much to everybody's disgust.It is impossible to calculate the loss talking ma-chine traders have, in consequence, sustained,but while not a few are despondent, it is hopedthat during the three months' respite arrangedbetween the masters and men on the wage reduc-tion question, some satisfactory solution may befound to avoid the threatened industrial struggle.Trade in Manchester and Liverpool is below thenormal, although Twins and Zonophones are sell-ing well, while Edison, Bell and Rena are also infair demand. At the Manchester exhibition, bythe way, Messrs. J. E. Hough, Ltd., have a widerange of goods on show, including records, vari-ous Discaphone models, and their new homerecording apparatus, which has met with a well -merited reception from trade and public alike.

North of the Border.North of the Border there is room for improve-

ment, but traders take an optimistic view of thesituation, now that general trade is in a moreprosperous state. Especially is this so in theClyde district, and Glasgow shipyards in partic-ular, are getting busier and busier each week.Wages and employment are good in the centersof industry, but while future prospects are notaltogether unsatisfactory, summer business isnot regarded with enthusiasm.

In Wales.In Wales everything points to a rosy outlook

for next season. The many industrial troublesmore particularly associated with the miners are,except for comparatively unimportant differ-ences, quite settled. Tillery for Titles is keepingtraders fairly busy in and around Cardiff, andSansea way Edison business is for the time ofyear considered satisfactory.

The new Edison Amberola instruments havereceived their due from the better -class tradersthroughout provincial centers, and their intro-duction at the present time will certainly lay thefoundation of a good demand during next season.

New Channel Telephone.The laying of the new channel telephone cable

between Dover and the Continent is now pro-ceeding apace. It is the invention and patentof Messrs. Siemens, and the claim that it willstrengthen speech and transmit much faster overlong distances will meet with practical apprecia-tion by business houses on both sides of the chan-nel.

TALKING MACHINES IN SPAIN.

Consul E. J. Norton Reports Trade in ThoseInstruments in Vicinity of Malaga ;lowly onthe Increase.

(Special to The Talking Machine World.)Washington, D. C., June 6, 1910.

Consul Edward J. Norton, of Malaga, writesthat the trade in talking machines in that dis-trict, comprising the provinces of Malaga, Gren-ada and Almeria, is increasing slowly but stead-ily. The instruments are very popular, and anumber of American machines are now beingcarried about the city and played in front ofcafes, taking the place of the old-time streetpiano. The favorite instrument of this class isa widely advertised American machine distrib-uted through a selling agency in Barcelona. Dur-ing the past three years 165 talking machineswere imported into Malaga, according to the cus-tom house returns. The total number of ma-chines sold here, however, was much greaterthan the customs statement, as the bulk of thetrade is in the hands of direct importers in Bar-celona who ship to their agents in the territoryaround Malaga.

FRITZ FUFFEL, G. m. b. H.Manufacturers of the cheapest and most popular

BERLIN, S. 0.BOUCHE ST. 35

Disc Talking Machines and PhonographsPUPPEL MACHINES INSURE BEST RESULTS

EXPORTED TO ALL COUNTRIES OF THE WORLD

Our "Elite" 9 Machines One of the Best.

Catalogues sent post free on application

TELEGRAPHIC ADDRESS: " PUCKAWO" Our Famous "Puck Phonograph."


SHARP POINTED FACTS

A 'sharp, pointed piece of hard steel will cut into the surface ofalmost anything with which it comes in contact.

It will cut stone, iron and glass-it will also cut and ruin thehardest record that ever was made.

This is no idle statement-it is a fact and YOU KNOW IT-furthermore your customers know it-and this is the reason whyyou are not selling as many high priced records as you should,and this is also the reason Lilly a great many of your custom-ers have lost interest in their machines and discarded them en-tirely.

The first original outlay for a machine and records is one thing-the continued, everlasting drain on the purse strings for re-placing worn-out records is quite another thing.

Your customers won't stand for it-CAN YOU BLAME THEM ?

Show them " just once " how their records may be preservedforever and you will find that new interest will immediatelyprevail and their libraries of music will gradually contain all themusical gems and treasures of the world.

FIBRE NEEDLES will not and cannot hurt the record.

FIBRE NEEDLES will do all we claim and more too.

FIBRE NEEDLES will make you hundreds of friends andthousands of dollars. Try them, but try them in the right way-learn first how to use them and then teach your customers.

WATCH THE RESULTS

"B. & H." FIBRE MFG. CO.33 and 35 W. Kinzie Street, Chicago, Ill.


COLUMBIAAn Impos'ng Array of

Recent Season oftion Also AssistsMonth-The List

PHONOGRAPH CO.'S OPERATIC LIST.Operatic Selections Made by Artists Conspicuously Successful During theOpera Given at the Boston Opera House-The Chorus of That Organiza-

in Some of the Larger Numbers-Will Be Ready for the Trade EarlyBelow Will Be Found Most Interesting.

After months of careful laboratory work andspecial pains taken in recording, the ColumbiaPhonograph Co., General, of New York. are aboutready to place on the market a series of operaticrecords by distinguished operatic artists whichare destined to win a high place in the favor ofthe cognoscenti as well as the ordinary musiclover. The new process of recording,. theimproved material as well as the extra-ordinary rare taken in the laboratory, havemade the results eminently successful. The or-chestral effects and accompaniments are especial-ly fine, and it is the opinion of those competentto judge that many of them have never beenequaled in the art of recording.

The list of selections recorded is most compre-hensive, practically every school and period ofItalian opera having been covered. The recordsin question will be ready for Columbia dealersnext month.

The artists whose services are enlisted, withthe exception of Lina Cavalieri, are those whohave been most, conspicuously successful duringthe recent season of opera in the Boston OperaHouse, which has been one of the most brilliantand notable in the history of grand opera inAmerica. The names of the new singers are:Celestina Boninsegna, soprano; Eugenie Brons-kaja, soprano; Bettina Freeman, mezzo-soprano;Ramon Blanchart, baritone; Jose Mardones, bass.Constantino returned to make a numher of newsolo records, and also took part in some concertednumbers. The chorus of the Boston Opera Housesing the Soldiers' Chorus from "Faust" and as-sist in one of the solo records by Blanchart.. The list of selections includes solos, duets andtrios, in addition to which they have securedrecordings of that most celebrated number, thesextet from "Lucia" selection (30443). sung byConstantino, Bronskaja, Freeman,' Blanchart,A:ardones and Cilia; and of the almost equallycelebrated quartet from "Rigoletto" (selection304221, sung by Constantino, Bronskaja, Free-man and Blanchart. In this connection the com-pany state "the sextet and quartet are to becoupled together (A5177), forming one of thehighest -priced records in the world, it being theirintention to sell this double disc at $7.50. Notonly will this be the highest -priced record in theworld-it will also be the greatest value evergiven in a musical record, both sides being re-markable in perfection of results." For thosewho desire the selections separately they will bealso listed as single -face discs.

The sextet from "Lucia di Lammermoor"is the most famous of all the larger con-certed operatic numhers-an inspired andmagnificent composition, in which melodic expres-sion unconstrained is found at its zenith. Occur-ring toward the close of the second act, it formsthe climax and most dramatic situation of theopera, in which all six of the principal charac-ters of the opera are engaged. The "Rigoletto"quartet is considered by many to be the greatestmusical number that Verdi ever gave to theworld.

Almost all the principal singers mentionedabove are now exclusive Columbia artists. Theacquisition of Lina Cavalieri was announcedsome time ago. In Boninsegna they havesecured a soprano star of the first magnitude,whose remarkahle success with the Boston OperaCo. both at home and on its recent road tour, hasgiven striking evidence of this fact. She cameto America last year fresh from successes of thefirst order in La Scala Theater, Milan, Italy,and in Buenos Ayres and in other great operahouses in South America, hefore the most critical:audiences. Boninsegna's repertoire comprises avast number of opera selections from almost allof which are expected to he offered on Columbia

;double -disc grand opera records. The quality of

Next

lioninsegna's voice lends itself admirably to re-cording, and the result is most satisfactory.

NYhile brief reference is before made to Cava-lier' in the summary of the list of Columbiaartists, it may be added that her fame is world-wide. She is one of the best-known dramaticsopranos at. present before the American public,with an artistic- reputation justly earned by vocaland histrionic talents of extraordinary worth.But, interesting as are her career and her per-sonality, we understand that the records Cava -Heil has sung for the Columbia are still moreso. Speaking of them, a member of the Columbialaboratory said: "In these the art of recordingthe soprano voice is shown at its best. Everynote is clear, true and musical, and, as repro-duced, has exactly the same tonal and dramaticinflection as when rendered originally by thesinger in our laboratory." The first two of aseries of selections by Cavalier!. comprising bothdouble and single -face disc records, were issuedin the Columbia list for June.

Constantino needs no introduction. Witheach succeeding season his fame and artisticstature assume greater prominence in the mindsof all discriminating admirers of vocal andoperatic art. The exquisite quality of his voicehas given unmixed delight to thousands. Hislast season as leading tenor of the Boston OperaCo. was one of the most triumphant in his career.The Constantino records on the Columbia listare very Popular.

Bronskaja is a Russian coloratura artist whosephenomenal rise in the operatic world in theshort period of five years has been a matter ofwide comment. She is already recognized as oneof the leading coloratura singers, having sungin almost all of the principal opera housesof Europe and gave up an engagement in LaScala, Milan, in order to appear in Boston lastseason. Her voice is phenomenally highin range and is limpid, clear and crystallinethroughout its entire compass. There is bril-liance in the staccato work of the coloraturaregister united with rare qualities of warmth andcolor. In such solos as those in "La Traviata,""Rigoletto," "Barber of Seville," "Lucia," `Di-norah," "Faust," "Lakme" and "La Boheme"Bronskaja is at her best. Her rendering of thefamous "Caro Nome" from "Rigoletto," which shehas recorded for the Columbia, coupled withGounod's beautiful "Ave Maria" is most artistic.

Bettina Freeman, mezzo soprano, in both voiceand personality is one of the most popular ofthe younger singers now in opera. Hervoice is one of remarkable range, powerand beauty of tone, added to which arerare natural endowments of personality, dra-matic intelligence and artistic sincerity in suchdegree as to render her work irresistibly pleas-ing to all real appreciators of the best in vocalart. Every detail of her vocal portrayals ismarked by the skill of a matured and finishedartist, notwithstanding the fact that she is oneof the youngest of the notable singers in operaat the present time. Not alone in Boston, hernative city, but equally in all the cities visitedby the Boston Opera Co. in the course of itsWestern tours, was Miss Freeman accorded thewarmest welcome and unqualified praise for herwork in such roles as "Sieber_ in "Faust," "Mal-lika" in "Lakme," and "Lola" in "CavalreriaRusticana."

Jose Mardones, leading hasso of the BostonOpera and one of the world's greatestartists, has a voice that in evenness andclarity of vocalism and general artistic effectmakes his work uniformly of the highest order.Mardones' greatest interpretation is the title roleof Boito's "Mefistofele." The beautiful music ofthis part gives him unusual scope for most strik-ing vocal and dramatic effects.. The greatest of.

Mardones' other roles are in "La Boheme," "TheHuguenots," "Aida" and ''Rigoletto." His tastein opera is impartial in its character, and he isequally at home in Italian, French and Spanishmusic, besides having also sung with success in"Lohengrin." Mardones' first appearance in thiscountry followed successful seasons in the prin-cipal opera houses in Spain, Germany, France,Portugal and South America. His season withthe Boston Opera Co. was a triumph in everyway, and his re -engagement for next season,recently announced, was inevitable.

Blauchart, first baritone of the Boston OperaCo., like his distinguished associates, Con-stantino and Mardones, is a native of Spain. Hisfist appearance in opera was in Barcelona at theage of sixteen. He was quickly engaged for theRoyal Opera in Madrid, and has since taken lead-ing parts in the Imperial Opera in St. Petershurgand in Paris, London, Milan, Lisbon, Berlin, War-saw and Buenos Ayres. Previous to his appear-ance with the Boston Opera Co. he had toured this

country with Sembrich. His splendid baritone voiceis of wonderful natural power, compass and rich-ness. His best roles are found in "Rigoletto,""Don Giovanni," "Otello," "I Pagliacci," "TheMasked Ball" and "La Gioconda," all of whichare represented in his selections recorded for theColumbia Co.

The Columbia Co. have placed a scale of priceson these records, which, considering the qualityof the records and the standing of the artists, iseminently attractive, as follows: 12 -inch solos-double, $3; single, $2. 10 -Inch solos-doubleonly, $2. 12 -Inch duets-double, $4; single,$2.50. 12 inch trios-douhle, $5; single, $3.12 -Inch quartet and sextet, $7.50; quartet,single, $4; sextet, single, $5. 12 -Inch chorus-double, $3.50; single, $2.50.

The full list of the records made by thesefamous operatic artists is as follows:tiouble-disc No. Single -

disc No.BONINSEGNA-12-inch.

A5194 D'amor sulFall rosere. from "II Trove -tore" 30331

'raven La Notte I'lacida, from "II Tra-vatore" 30354

-A5193 Mi ('hiamano Mimi. from "La Boheme" :10353Preghiem T. from "osea' 30331A3190 Ritorna Vincitor. from "Aida" 30381

Oh patria mix. from "Aida" 30382A5197 Casta diva, from "Norma" 30356

Ah ! Bello a me ritorna. from "Norma" :10357A5198 Vol lo sapete o Mamma, from "Caval-

leria Rusticana" 30352Ana Suicidicr. from "La Gioconda" 30358

A5199 Ernani Inrolami, from -Ernani" 30380lace, pace dio ntio. from "La Forsadel Destine" 30383

MARDONES-12-inch.A5192 "Ave. Signor," from "Mefistofele" 30414

Piff paff, from "Les Huguenots" 30425A5200 La Calumnia, from "II Barbiere di

SIviglia" 30423Serenata, from -Faust" 30455

A5201 II lacerate spirit°, from -Simon Borcanegra" 30432

Pro Permit's. from "Stabat Mater" 3045:1.15216 Ballata del fischia. from "Mefistofele" 30413

Ballata del mundo, from "Mefistofele" 30417A5202 El Guitanico 30449

Cavatina-Se oppressi ognor, from"L'Ebrea" 30469

10 -inch.A840 Vecchia Zimarra (Coat Sang). from

"La Boheme"Infelice (Unhappy One), from "Ernani"

AS47 Rammenta i lieti di. from "Faust"....Dia dell' or, from "Faust"

CONSTANTINO-12-inch.A5203 Cliunto sul passo estremo (Nearing the

End), from "Mefistofele" 30421Dai Camp!. Dal Prati. from "Mefistofele" 30430

.15204 Bianca al par, from "Les Huguenots"- 30438Salve dimara. from "Faust" 30464

A5205 Addio alla Mamma, from "CavalleriaRusticana" 30437

Ali! non credevi tu, from "Mignon" 30465A5217 Fra poco a me ricovero, from "Lucia

di Lammermoor" 30462Parmi veder le lacrime, from "Rlgoletta" 30463

10 -Inch.AS4S Inno trionfale. from "II Profeta"

Deb non rai ridestar, from "Werther"BLANCH ART -12 -inch.

A5206 Prologue. from "I Pagliacci" 30424Part slamo, from "Rigoletto" 30450

A5207 Er( tu. from "Un Ballo in Maschera"(It is Thou) 30431

Di Provenza II mar il suol, from "LaTraviata" (In Fair Provence) 30441

A5206 Credo. from "Otello"" (Cruel is he theGod) 30433II Balen. from "Il Trovatore" 30457

A51T6 Soldiers Chorus. from "Faust"-BostonOpera Chorus 30412

Ah peseator affonda. from "La Gin-conda"-Blanchart and (*hams 30413

10 -inch.is:it Alla vita, from "Ballo in Maschera"-

Blanchart 4437Si Vendetta, from "Rigoletto"-Brons-

kaja and Blanchart 4436BRONSKAJA-12-inch.

A5209 Icr sono docile, from "II Barbiere diSivtglia"-Part 2 30426

Pun voce poco fa. from "Il Barbleredi Siviglia"-Part 1 (A Little VoiceI Hear) 30427


Every dealer who has built up ahigh-class trade needs the ColumbiaGrafonola in his business. So does everydealer who hasn't-only more so.

Columbia Phonograph Co., Tribune Building, New York

I touble-disc

A5210

A5193

A5211

A5212

A5213

A5214

A5215

A5172

A3178

A5179

A5180

A5181

A5182

A5183

A5184

A5186

A5176

A5155

A5187

A5177

A837

Io son Titania, from "Mignon"Ombra Leggera. from "Dinorah"Caro Nome, from "Itigoletto"Ave Maria (Gounod)Waltz from "Romeo et Juliette"Regnava nel silenzio, from "Lucia"Ah Fors' e Lui, from "La Traviata"Sempre Libera. from "La Traviata"

FREEMAN -12 -inch.L'Ardlta-Waltz 30394Carmena-Waltz 30395Le parlate d'amor, from "Faust" 30398Voi the sapete. from "Nozze di Figaro" 30388Song of the Page, from "Les Hugue-

nots" 30393Stride la Vampa. from "II Trovatore" 30399

CAVALIERI-12-inch.Mi chiamana Mimi, from "La Boheme" 30347L'altra notte in fondo al mare, from

"Mefistofele" 30390Preghlera, from "Tosco" 30376In quelle trine morbide. from "Manon

Lescaut" 30378Ilabanera from Carmen (In French) 30372Maria' Mari! (Neapolitan) 30400

CONCERTED NUMBERS.Mio Padre! from "Rigoletto"-

Bronskaja and BlanchartVeglia o donna, from "Rigoletto"-

Brownskaja and Blanchart . .. .... 30453Pstrigi o cant, from "La Traviata" (Far

from Gay Paris) Constantino andBronskaja 30429

Un di felice, from "La Traviata"---Con-stantino and Bronskaja

Verrano a to sull'atire, from "Lucia (IILammermoor" -Const antlno andBronskaja 30439

Daum( ancor. from "Faust"-Constan-tino and Bronskaja 30445

El Rol dell' anima, from "Rlgoletto"(Love Is the Sun)-Constantino andBronskaja 30433

Tutte le feste al tempi°. from "Rigo-letto" (On Every Festal Morningl-Bronskaja and Blanchart 30430

Snout la tromba, from "I Puritani"-Blanchart and. Mardones 30409

Solenne In quest' ora. from "Form delDestino" (Swear in This llorn)-Constantino and Blanchart 30419

Dite ally glovine. from "La Traviata"-Bronskaja and Blanchart 30452

Sons le dome epais. from "Lakme"-Bronskaja and Freeman 30471

Soldiers' ('horus, from "Faust"-ChorusBoston Opera house 30412

Alt pescator affonda. from "Gioconda"-Blanchart and Chorus. 30413

Ah Miml, to piu, from "La Boheme"-Constantine and Blanchart 30420

0 soave fanclulla, from "IA Boheme"-Constantino and Bronskaja 30444

II duello, from "Faust"-ConstantinoBlanchart, Mardones 30411

All erta, ail erta (Prison Scene), from"F a n s t"-Constantino, Bronskaja.Mardones 30440

Bella figlia dell'amore. . from "Riga-letto"-Constantino, Freeman), Brons-kaja. Blanchart 30422

Sextette. from "Lucia." Act 2-Con-stantino. Freeman. Bronskaja, Man-( -hart, Mardones. Cilia 30443

10 -inch.SI Vendetta. from "Rigoletto"-Brons-

kaja and BlatteliartAlla vita, front "Ballo in Maschera"-

Blanchart

Single -disc3043430446304543047230428304473044830455

:10442

30400

VALIOUET'S LATEST INVENTION.

A Sounding Board Device Which Does Awaywith the Horn and Improves the Quality ofTone-Is to be Displayed at the Hotel Chat-fonte During the Convention-Company Be-ing Organized, with Robt. C. Hotson at ItsHead, to Manufacture This Device.

Perfected samples of a sounding board device'for talking machines will be exhibited at the con-vention of the National Association of TalkingMachine Jobbers at Atlantic City, N. J., nextmonth, by L. P. Valiquet, the well-known inven-tor, who will make his headquarters at the Chal-fonte. It will be remembered that earlier forms

of this improvement were shown at the conven-tion last year.

Th4 device operates on the same principle asthe sounding board of a piano, or body of a vio-lin, in the proper modification and distributionof sound waves.

It is claimed for the attachment that "itreaches perfection as a sound reproducer," forwith hardly a perceptible reduction in tone vol-ume the quality is much improved and softened.The enunciation of the singers is perfected. givingthe effect of the higher -priced cabinet machine.The attachment, which does away with the hornand prevents interference when placing the rec-ords in place, measures only 8 by 10 inches with-out special ornamentation, and fits any machine.Models are now being exhibited in various storesin New York.

We understand that a company is now beingformed with ample financial backing to marketthe device, and which will be controlled by Robt.C. Hotson. Mr. Valiquet is now in the Westnegotiating for the manufacture of a stock ofthese devices and they expect to be able to supplythe trade in large quantities by September 1.

OUR FOREIGN CUSTOMERS.

Amount and Value of Talking MachinesShipped Abroad from the Port of New York.

(Special to the Talking Machine World.)Washington, D. C., June 10, 1910.

Manufacturers and dealers in talking machineswill doubtless be interested in the figures showingthe exports of talking machines for the past fiveweeks from the port of New York:

NIAY 10.Buenos Ayres, 72 pkgs., $4,789; Hamburg, 19

pkgs., $422; Havana, 13 pkgs., $1,279; London,3 pkgs., $203: 3S3 pkgs., $S,315; 3 pkgs., $149;Melbourne, 64 pkgs., $S00; Santo Domingo, 9pkgs.. $215; Savanilla, 65 pkgs., $2,950; VeraCruz, 140 pkgs., $4,358: Yokohama, 63 pkgs..$2,109.

MAY 17.Acajtitla, 1 pkg., $159; Algoa Bay, 152 pkgs..

$2,055; Berlin, 6 pkgs., $150: Buenaventura, 3pkgs., $314; Callao, 30 pkgs., $267; Colon, 34pkgs., $572; Demerara, 6 pkgs., $156; Dublin, 5pkgs., $250; Guayaquil, 4 pkgs., $150; 4 pkgs.,$173; Hamilton, 6 pkgs., $220; Havana, .8 pkgs..$147; 6 pkgs., $149; 6 pkgs., $454; Havre, 9pkgs., $294; Iquique, 11 pkgs., $416; Kingston,2 pkgs., $164; 14 pkgs., $985; La Guayra, 7 pkgs.,$130; Linton, 17 pkgs., $747; London, 8 pkgs.,$1,594; Manaos, 35 pkgs., $2,912; Santos, 10 pkgs.,$675; 17 pkgs., $1,176; Savanilla, 9 pkgs., $696;Tampico, 26 .pkgs., $805; Valparaiso, 6 pkgs., $421;Vera Cruz, 72 pkgs., $1,933.

MAY 24.Berlin, 4 pkgs., $464; Buenos Ayres, 67 pkgs.,

$4,626; Cartagena, 15 pkgs., $1,997;. Colombo, 3pkgs., $105; Guayaquil, 15 pkgs., $206; Havana,23 pkgs., $458; Havre, 5 pkgs., $412; London, 233pkgs., $5,097; Manilla, 83 pkgs., $3,721; Mel-bourne, 54 pkgs., $3,671; Montevideo, 12 pkgs.,

$145; Para, 28 pkgs., $1,781; Rio de Janeiro, 32pkgs., $2,209; Savanilla, 2 pkgs., $465; Tampico,16 pkgs., $354; Trinidad, 2 pkgs., $207; VeraCruz, 255 pkgs., $5,566; Yokohama, 22 pkgs.,$1,244.

MAY 31.Berlin, 22 pkgs., $460; Brazil, 59 pkgs., $5,050;

Buenos Ayres, 181 pkgs., $11,224; Dresden, 2

pkgs., $100; Havana, 1 pkg., $173; Karachi, 3pkgs., $150; London, 19 pkgs., $1,332; 235 pkgs.,$5,505; 5 pkgs., $437; Santo Domingo, 4 pkgs.,$792; Shanghai, 20 pkgs., $598; Valparaiso, 2

pkgs., $341; Vera Cruz, 30 pkgs., $1,047; Vienna,33 pkgs., $1,142; Yokohama, 19 pkgs., $583; 6

Pkgs., $135.JUNE 7.

Ceara, 10 pkgs.. $246; Colon, 5 pkgs., $168; 9pkgs., $279; 12 pkgs., $930; Havana, 15 pkgs.,$457; 12 pkgs., $576; Johannesburg, 27 pkgs.,$733: La Paz, 10 pkgs., $261; Liverpool, 2 pkgs.,$135; Mazatlan, 14 pkgs., $457; Milan, 9 pkgs.,$342; Moscow, 15 pkgs., $1,013; Rio de Janeiro,5 pkgs., $181; Santos, 4 pkgs., $236; Vera Cruz,224 pkgs., $4,964.

LEAVES ON TRIP TO CUBA.

Saturday last Edward N. Burns. manager oftne export department of the Columbia Phono-graph Co., general, sailed for Cuba, where he willremain for several weeks looking after somespecial recording. As Mr. Burns is also chair-man of the laboratory product committee, be isanxious to return as soon as possible. Other memhers of the commitee are M. E. Lyle, assistant tothe general manager; H. A. Yerkes, manager ofthe wholesale department; George P. Metzger, incharge of the advertising business, and G. C.Jell, one of the Columbia artists, who also actsas secretary,

FOR SALEOur 'talking machine business in Washington,Pa. This is the best opportunity in Washingtonfor this business; reason for selling, we wish todevote all our time and money to the piano business. Write for particulars, Beu Reynolds & Co.,116.115 N. Main St., Washington, Wash. Co., Pa.

SALESMAN WANTEDWanted, an experienced talking machine travel-

ing salesman, to represent Columbia Grapnophones and records in the Middle West. Applyby letter, Box 600, care Talking Machine World,1 Madison aveuue, New York.

SALESMAN WANTEDLarge Western jobber desires services of an

up-to-date salesman, for the road; are jobberi forVictor and Edison. Address A. C., care Talking

Machine World, 156 Wabash avenue, Chicago.

POSITION AS MANAGERor Head Salesman wanted with a good live househandling Talking Machines. Have had experience withVictor and Edison Lines. At present employed, butdesire change: can show results large city preferred.Address "K. 0. P.." care Talking Machine World.


Come Into Theand.ayCircle!

BRosINC.

To "iVictor" Dealers Who are Keen forGreater Results and Greater Satisfaction

COME into the "Landay Circle"! We specialize "Victor" andonly "Victor" Machines at every price and "Victor" andonly "Victor" Records and Supplies of every kind. Our

stocks are always complete-to-day, to -morrow, every day. We arenever "out" of what you want. You'll get the goods, not honeyedexcuses or sugar-coated apologies.

Because of our tremendolis wholesale stocks, we ship the sameday your order comes in. Every order is a "rush order" with us.There is no "hold on !"' or "wait a while" about it. Quick service-sure satisfaction.

On account of our own two retail stores in the heart of NewYork, we know by daily experience the problems and perplexities ofthe dealer-can view things through his eyes-can serve him withextra care, understanding and insight into his needs-can offeradvice that will get the business.

"Come into the Landay Circle!" Give us at least a part ofyour business, until we have proved our fitness to handle it all.

andayBHOs

I NC

400 Fitt Ave. and 27 West 34th Street

NEW YORK

SB


TALKING MACHINE OWNERS FORM

An Association in the Southwest for the Pur-pose of Increasing Interest in the TalkingMachine-Robt. N. Watkin Is President.

One of the best plans yet devised of develop-ing and concentrating the interest of the buyingpublic on the talking machine is the formationof a talking machine association comlosed Ofowners of machines throughout the Southwest. Ameeting for this purpose was held at Dallas, Tex.,recently, with the result that an organizationwas founded with Aobt. N. Watkin, Dallas, Tex.,President; Mrs. Clyde Grazier, Temple, Tex., firstvice-president; L. A. Stuart, Hope, Ark., secondvice-president; Jas. S. Camp, Sentinel, Okla., sec-retary; A. A. Carr, Ivan, La., treasurer.

The purpose of the association is to keep talk-ing machine owners interested in the machinesand through cooperation to get the greatest en-joyment out of the records, which are at the

SONORA"The Instrument of Quality"

HIGHEST CLASS

Talking Machinesand Records

To be Used With Either Needle or Sapphire.

This cut represents our Style 0machine.

At $25.00 Listthe largest value in phonographsof any kind-anywhere.It is the first one in a rowleading to $200.00 list -andevery one in the row a Gem.We solicit the Trade's applica-tions for price lists and discounts.

Sonora Phonograph Co.78 Reade Street, New York, N. Y.

disposal of anyone owning a talking machine.Committees will be appointed to arrange lists ofmost popular records for talking machines, andspecial programs will be arranged suitable foran evening's enjoyment. All owners of talkingmachines are eligible for membership, and inorder to assist in the work are requested towrite Robt. N. Watkin, at Dallas.

This association is something that can besafely simulated by talking machine dealers inall parts of the country. It will be productivenot merely of satisfactory results in an ordinaryway, but it will do much to stimulate businessand augment interest in the talking machine andthe new records which are appearing monthly.The more intelligent the interest manifested inthe talking machine the greater will be the de-mand for expensive records and records of allkinds. Mr. Watkin's idea is certainly an excel-lent one and worthy of consideration.

AEOLIAN CO.'S VICTOR PLANS.

H. B. Schaad Who Just Returned from theWest Discusses Developments.

H. B. Schaad, with the Aeolian Co., New York,on returning May 9 from the Middle West, wherehe had been looking after the installation of theVictor talking machine departments in their sev-eral branch houses, said to The World:

"In Aeolian Hall, Indianapolis, Ind., the depart-ment will be on the top floor, and it will be oneof the handsomest displays of Victor goods any-where in the country. The latest facilities foradequately demonstrating the line will be pro-vided. We have recently placed the agency forthe Aeolian instruments with Fox Bros., FortWayne, Ind., and a Victor department has alsobeen added. It will be under the management ofW. P. Krisler, from the Indianapolis branch, andboth lines will be under the latter's general super-vision.

"A change of management was made in Dayton,0., J. F. Chapman resigning, to go into anotherbusiness, with C. B. Chamberlain, from the Cin-cinnati house succeeding him. The Cincinnatiagency will also exercise supervision of the Day-ton business. The Victor departments in the re-spective branches are now being fitted up as rap-idly as possible, and all of them will be ready byJuly 1. Arthur Geissler, of the Talking MachineCo., Chicago, was with me in Cincinnati. He iscertainly a fine fellow, and understands the talk-ing machine business thoroughly.

"It will probably be September 1 before we willbe ready in New York," said Mr. Schaad, in con-clusion. "We want everything of the very bestand the arrangements for exhibiting andselling the Victor goods as near perfect as possible.We believe our regular lines and that of the Vic-tor Co. go together. As yet no manager has beense:ected for this New York department "

WINS FIRST PRIZE.

Edison Window Display at Vancouver HorseShow.

M. W. Waitt & Co., Ltd., Edison jobbers at Van-couver, British Columbia, took first prize in classD in window exhibits during the horse show heldIn that city in April. Their window was anEdison window, the credit for the novelty ofwhich belongs to Mr. Bowes, the manager of thecompany. With a background of horse showcolors the main object in the window shone toexcellent advantage. It represented a little girldriving at the show. Pretty nearly everythingused in its construction was an Edison product.The body of the horse was made of a phonographcabinet, and its legs were constructed of Amberolrecord cartons. A large record box was used forthe body of the rig, while phonograph horns com-posed the whee!s and music rolls the shafts. A

life-sized doll occupied the seat. Window cards,deftly scattered about the window, proclaimedthat Edison goods are always in the lead. Itproved to be one of the most attractive displaysever seen in Vancouver, and was viewed by

throngs of people. The Waitt Co. reaped con-siderable business from it, besides winning thefirst prize of $20.

A NEW GRAMOPHONE STYLE.The Columbia Phonograph Co. have just put

out a new graphophone of which an illustrationappears herewith. A powerful double -springmotor, noise:ess in operation and playing threerecords at one winding, provides for the runningmechanism. The motor equipment is enclosed ina rich true -mahogany cabinet of most attractivedesign, highly polished. The horn is the regular

NEW STYLE COLUMBIA BNVM.

Columbia "Symphony" wood horn built up ofsteam -shaped staves of solid mahogany in twolayers and sold separately for the equipment ofother machines at $15. The entire fixed arm andelbow are nickeled and highly burnished. Thestart -and -stop lever and speed regulator are con-veniently placed and the machine may be woundwhile running. The 10 -inch turn -table is coveredwith green felt and protected by a brightly -nickeled rim. The needle -clamp is designed foreither steel or fiber needles.

BLACKMAN FORCE SHARE IN PROFITS.

At the outing of the forces of the BlackmanTalking Machine Co. at Coney Island on Saturdaylast, J. Newcomb Blackman inaugurated a plan ofdistributing a certain sum in cash to each mem-ber of his force who has been in his employ overa year-in other words a system of profit-sharingannually. The announcement made by lair. Black-man was received with enthusiasm, and addedmuch to the pleasure of the day.

VICTOR CO.'S FOREIGN RECORD LIST.

(Special to The Talking Machine World.)Philadelphia, Pa., June 6, 1910.

The Victor Co., Camden, N. J., issued a circularto their trade on recent date regarding theirforeign records, in part as follows:

:There is hardly a Victor dealer who does nothave a foreign population practically right at hisown door. These special lists enable you tomake a direct appeal right to the German withthe German records, to the Frenchman with theFrench records, etc. Your real great big Victoropportunity, however, is in the list of Italianrecords. The love of opera is spreading like wild.fire all over the United States, and in this Italianlist are many of the most beautiful arias ofgrand opera sung by artists of the Scala andother Italian opera companies. The special for-eign lists follow: Italian, Swedish, Danish, Fin-nish, Norwegian, Bohemian, Hungarian, Russian,Polish, Hebrew, Spanish, German, Portuguese,French, French-Canadian, Hawaiian, Gregorianand Sistine Choir.

James Fletcher, of Fletcher Bros., music deal-ers at Victoria, B. C., have also opened a newstore in Vancouver and have added the Columbialine as jobbers and dealers. They placed astrong initial order.


0 Wax Records are as out of date aswax candles. Columbia IndestructibleCylinder Records did it.


REVIEW OF JULYRECORDS.

Issued by the Victor, National, Columbiaand Universal Companies

The National Phonograph Co.'s list for July isan unusually good one. In the Edison grandopera Amberol roster Florencio Constantino, thefamous operatic tenor, is represented by the everpopular serenade from "The Barber of Seville"(8027); Luigi Lucenti, basso, is heard in thePiff-Paff song from "The Huguenots" (3028);Marie Delna, the celebrated contralto, has acharming number in The Mon cceur s'omre fromSaint Saens"'Samson et Delila" (4015), which isundoubtedly one of her best efforts. CarmenMelts, the soprano, who was heard at the Man-hattan, and who last week achieved such a bigsuccess in Pal is, is heard in an aria from "Zaza"(4016), which is full of dramatic fire and musi-cal merit. Marguerita Sylva, soprano, has acharming record in the Sequediglia number from"Carmen" (4017), which is full of temperamentand the abandon of the Spanish gypsy. Theother numbers of interest are the quartet from"Rigoletto," sung by Colombati, mezzo-soprano;Martinez, soprano; Addo, tenor, and Avedana,baritone (7502), and an Edison Standard rec-ord in Swedish, Klara Stjarna (20549).In the regular Amberol list there areseveral numbers that are bound to winspecial favor, notably Schubert's "Romance" andLucantoni's "Tarantella" (460), two numbersplayed with great charm by Jose Rocabruna, thecelebrated Mexican violinist. The Slavonic Rhap-sody, played by Sousa's Band (463), is a numberof unusual merit, full of those contrasts whichdistinguish the Slavonic school. The UnitedStates Marine Band are heard in a stirringmareh, "True to the Flag" (472), written byFranz Von Blon, the German composer. A rec-ord that will be greatly in favor are faYoriteairs from "Mikado," sung by the Edison ComicOpera Co. The solos are in good hands, and thechorus is most effective. Of special interest forJuly Fourth is the record, "Patriotic Songs ofAmerica" (457), played by the New York Mili-tary Band, with vocal numbers by the PremierQuartet. These national airs stir the blood andwill ever be popular. There are a dozen othernumbers in the Amberol list covering popularand standard songs and instrumentals whichwill win a tremendous vogue with lovers of thelighter forms of music. In the list of Standardrecords, Victor Herbert and his orchestra areheard in a very delightful rendering of "Fleur-ette" (10380), one of Herbert's characteristicnumbers, which is full of grace and charm. An-other pleasing number is the "Chiffonette Entr'Acte" (10391), played by the American StandardOrchestra. It is excellently played and recorded.Sousa's Band is heard in an infectious concertwaltz entitled "Mondaine" (10387), which is cer-tain to win many admirers. Vess Ossman, the

famous banjo king, has made a spirited andfinished record in "The Moose March" (10383),which will be received with delight by many ad-mirers. The Edison Mixed Quartet bas an un-usually fine sacred record in "Holy Ghost withLight Divine" (10385). It is unaccompanied andthe harmony is most perfect. Another recordmost suitable for Independence Day is our na-tional anthem, "The Star Spangled Banner"(10394), played by the United States MarineBand. The arrangement is highly embellishedand is said to be the offic:al one as playe.l by thePresident's Own Band on state occasions. Aswill be noted in the list elsewhere there are anumber of other popular songs and instrumentalsto be found under the Standard heading, all ofwhich will be received with pleasure by dealersand the general public.

The Columbia Phonograph Co., in their Julylist of twelve -Inch Symphony double -disc records,introduce Ramon Blanchart, the celebrated Span-ish baritone of the Boston Opera Co., who is tomake records exclusively for this company. Hisfirst number is an aria from "La Gioconda," byPonchielli, and the `So:dier's Chorus" from"Faust" (A5176), sung by Ramon Blanchart andthe chorus of the Boston Opera Co. These twonumbers are great favorites with the buying pub-lk and should win a large meaure of favor. Inthe regular list of twelve -inch double -disc recordsan excellent instrumental number (A5174) isTschaikovsky's Overture "1812" and Meyerbeer'sFackeltanz, which is a worthy complement to the"1812" Overture. Both numbers are given asplendid reading by Prince's Military Band.. Anoted addition to the dance music list is Wald-teufel's "Dreams of Childhood Waltzes" and "TheLittle Pierrots March," by Bosc (A5171), bothof which are excellent numbers and admirablyplayed by Prince's Orchestra. Two old favorites,"My Old Kentucky Home" and "Old Black Joe,"by Foster (A5175), are sung with sympathy andtonal beauty by Mrs. A. Stewart Holt. Two.lighter numbers are "My Uncle's Farm," sung byGolden and Hughes, and a minstrel record con-taining songs sung by well-known favorites(A5173), which will find many admirers. Someeight double -disc numbers are to be found in theten -inch list sung by such well-known specialistsas Miss Ada Jones, Collins and Harlin, ThomasMills, Franic Coombs, and Stanley and Burr. Asmay be seen in the regular list, published else-where, the songs and instrumentals listed con-tainmany of the latest favorites of the day, andare so varied as to make the entire offering oneof especial attractiveness to the dealer and to hiscustomers. An instrumental number of speelalexcellence is (A832) "Gung'l's Tanze Waltz,"played by Prince's Orchestra, and Jorda's "Mar-garita" two-step, played by the Jorda-RocabrunaQuintet of Music. It is full of Spanish color andis an excellent partner to Gung'l's brilliant andalways delightful waltz.

The Victor Talking Machine Co. have a strongroster of Red Seal records in tht!r JalY Mt, all

of which are an artistic treat. Cameo and Scottlare represented by a duet from Act 1 of "Mme.Butterfly" (89,043); Geraldine Farrar has twoold favorites (in English), "Ye Banks and Braeso' Bonnie Doon" (87,062), and "My Old Ken-tucky Home" (88,238); Mme. Gerville Reache,contralto, makes a splendid record of Delilah's"Song of Spring" from "Samson and Delilah"(88,244); John McCormack, the lr:sh tenor, whois steadily increasing his admirers, is repre-sented by two new songs, "When ShadowsGather" (64,127), and "Through Forest Depths"from "Lakme" (87,063). A record of unusualmerit is the Death Scene from "Carmen," sungby Leo Slezak and Hermine Kittel in German(74,168). Mischa Elman, whose records are al-ways a keen delight, adds further to his popu-larity by his recording of "Les Farfadets," byPente (64,128), and Schubert's Serenade (74,-167). The dramatic prologue from Boito's "Me-fistofele" is given an authoraative and finishedreading by Marcel Journet, the distinguishedbasso (64,126). An aria from "Andrea Chenier"(88,243) is sung with splendid effect by NicolaZerola. Sammarco, the baritone, and AL:Cor-mack, the tenor, are heard in the duet, "Ab,Mimi, False One" from "La Boheme" (89,044).These two voices b'end most adm:rably and therecord is a real gem. The celebrated Carmenquintet from Act 2 is heard through the mediumof Mmes. Lejeune, Duchene, Dumesnil andMessrs. Gilibert and Leroux (88,237). This listof Red Seal records, taken as a whole, is one ofthe best put out by this company. The recordsare absolutely perfect and the quality of toneproduced is absolutely lifelike. Apart from theartistic the mechanical side of the work-that is,the actual production of the records-shows theutmost care. They are free from criticism ofany kind. In the regular purple label recordsLucy Isabelle March, soprano, who has won quitea following for her brilliant vocal work, is heardagain to advantage in the Sunlight Waltz byHarriet Ware (70,017). There are also twonew numbers by Nora Bayes and Jack Norworth,the former singing "Daffydills" (60,019), and thelatter "Back to My Old Home Town" (60,020).In the regular Victor list Arthur Pryor's Bandis heard in a new march, "The Arcade Girl"(5,778), and the overture from Wagner's "FlyingDutchman" (31,787). Both these numbers aresuperbly played by Mr. Pryor's fine organization.Alfred Granfeld, the pianist, is in evidence thismonth with Etude de la Tarantella for the piano(5,779). The work of this famous Berlin pian-ist is familiar to us and each record which heproduces emphasizes the wonderful advancemade in the recording of piano selections.Griinfeld's work in this record is really remark-able. There is a delicacy, finish and surety inhis work that delights. Another favorite isrepresented this month in Victor Sorlin, 'eellist,who plays Hauser's Cradle Song (5,773) with agreat quantity and charm of tone. The VictorLight Opera Co. are represented this month ingems from "The Chimes of Normandy" (31,788). .

It is a uelight to hear the selections from this


ever -popular opera and both soloist and choruswork is excellent. Harry Anthony and JamesF. Harrison, who have recently been engaged bythe Victor Co.. are represented by the first of aseries of duets, Campana's "See the Pale Moon"(5,780). Their work as represented in this rec-

ord is excellent. Twelve numbers are listedunder the double -face record list this month, andthe list is certainly a good one. There is a wideselection of both popular and classical musiccovering instrumental and vocal fields. The listin full, which appears in another 'part of TheReview, is well worth studying.

The Universal Talking Machine Mfg. Co.'s listof Zonophone double disc records for May andJune contains some excellent numbers by ThomasChalmers, Byron G. Harlan, Wm. Wheeler, FrankHoward, duets by Mr. and Mrs. Wheeler, and anumber of miscellaneous selections excellentlyrecorded by artists well and favorably knownand with a big following in the talking machinetrade. There are four instrumental numbers bythe Zonophone Concert Band, "The Spirit ofPeace March" and "Valse Militaire" (5623) and"Scottish Idyl" and the introduction to the thirdact of "Lohengrin" (5624), which are given avery excellent reading. These Zonophone num-bers, as may be seen from the list published inthe regular department elsewhere, cover a widefield-popular, religious, standard songs, as wellas vocal quartets and instrumental numbersbeing represented.

TO MAKE PIANO RECORDS.

Senor Emilio Murillo, the. Famous MexicanPianist, Is tinder Contract with the Co-lumbia Phonograph Co.

Senor Emilio Murillo, the renowned composerand pianist of Bogota, Republic of Colombia,S. A., has an exclusive contract with the Col-umbia Phonograph Co., general, for a series oftwenty piano records. It is concededly difficultt) make a piano record, as it requires a sympathywith the purpose and a keenly artistic compre-hension to achieve success. In the case of SetiorMurillo his playing is so powerfully brilliantand clear-cut that there are no faulty over-tones or blurring, hence the arrangement withthe Columbia Co. Last week ten of what areconsidered to be notable examples of recordedpiano music were made by Murillo, who playshis own compositions only. As soon as theserecords are finished and ready for listing theywill go in the foreign catalog and be exploitedespecially in Colombia by the export departmentof the Columbia Co.

On July 9th Sefior Murillo. by specialinvitation, rendered selections from his bestknown works before an audience of the diplo-matic corps stationed in Washington, D. C., incompliment to his own countrymen. Thefunction was attended by President Taft, mem-bers of his cabinet, Senators, Representatives,foreign Ambassadors and Ministers and otherpeople prominent in the service and public lifeof the national capital.

TWO MORE NATIONAL RECORD "HITS."

"Put On Your Slippers, You're In for theNight," Louise Dresser's big "hit" in the success-ful musical comedy, "A Matinee Idol," runningat the Lyric, New York City, and "I'm the ManThey're Looking For," a comic sequel to "HasAnybody Here Seen Kelly?" which it bids fairto rival in popularity, are being shipped out thismonth as "specials" by the National PhonographCo., to go on sale as soon as received. The firstis sung by Ada Jones, in her usual unapproach-able style, and Edward M. Favor, assisted by avery capable chorus, concludes the history of themuch -sought -for "Kelly from the Emerald Isle."The usual order of shipments in the case of these"specials" will be reversed, the Eastern jobbersbeing served first and then, in the order of dis-tance, the Central, Southern and Western job-bers. The advance orders for these records arevery heavy.

THE TRADE IN INDIANAPOLIS.

Strong Demand for High Class Outfits-Camp-ers Buying Machines and Records-MusicalEcho Co. to Move-Aeolian Co. Store Takeson Victors-Grafonolas Selling Well.

(Special to The Talking Machine World.)Indianapolis, Ind., June 8, 1910.

The talking machine business has shown someginger during the last month. The greatest de-mand with all stores has been for the higher -priced instruments. This applies to the wholesaleas well as the retail business. The Edison Am-berolas, the Victrolas and the Grafonolas of theColumbia Co. have all met with a nice demand.The camping season will soon be on, and alreadythe campers are getting ready for it. Indianap-olis is a great city for summer camps, and usu-ally a summer camp is not regarded as beingcomplete unless it has a talking machine. Lastsummer White River above Broad Ripple waslined with summer camps, and in the eveningabout twilight, any number of talking machinesmight be heard up and down the river. Thiscamping place, together with others, stimulatesthe sale of machines and records materially, al-though, of course, it does not bring the businessup to the winter standard.

The Musical Echo Co., handling the Victor ma-chines exclusively, are, arranging to remove tothe Indiana Pythian building. This removal ismade because the Grand Opera House block, inwhich the store is now located, is to be remod-eled extensively. After the removal of the Mu-sical Echo Co., this company, the Wulschner-Stewart Music Co., and the Aeolian Co., all ofwhich will handle Victor machines, will be in thesame block.

The Aeolian store here is to take on the Victorline in compliance with the change by which thisline of talking machines will be put in by all ofthe Aeolian agencies. The entire third floor of theNew Aeolian Hall will be remodeled and devotedto the Victor line. The Aeolian Co. have alsoopened a branch store at Fort Wayne, which willbe in charge of W. P. Chrisler, formerly of NewYork, and the Victor line will be handled at thisstore.

The Musical Echo Co. reports a good businessin the better class of instruments.

Marion Dorian, auditor for the Columbia Phono-graph Co., was a recent caller on business at thelocal store of the Columbia Co.

The Columbia Co. have had a good businessduring the month with a nice demand for Grafo-nolas. One of the purchasers of a Grafonola wasC. L. Cummins, a well-known newspaper writerand manufacturer, of Indianapolis. It was aDeLuxe Style B, and sold for $225. Mr. Devine,of the Columbia Co., says that the retail trade, inthe higher -priced instruments in particular, hasbeen good. The Cavalieri records have proved tobe the best sellers with the Columbia Co. duringthe last month.

E. G. Hereth, the manager of the Indianapolispiano house of the Baldwin Co., was another pur-chaser of a Grafonola Regent, at the Columbiastore.

The Musical Echo Co. recently showed an at-tractive window, consisting of an arch built ofrecords and surrounding a Victor machine.

The Kipp -Link Co., who handle Edisons, reporta good business in Amberolas, both at Wholesaleand retail. A number of dealers recently haveordered as many as five or six Amberolas each.

STRIKING MAGAZINE ADVERTISING.

The magazine advertising of the Victor Talk-ing Machine Co., Camden, N. J., is of so strikinga nature as to call for a special word of praise.Not having the space to go into details in thisissue of The World, later this interesting topicwill be referred to again in more detail.

The Columbia Phonograph Co., General, havesent their dealers a new enlarged catalog of com-plete newspaper advertisements, for their studyand selection.

EDUCATIONAL POSSIBILITIES

Of the Victor Talking Machine Discussed bythe Editor of the Voice of the Victor inInteresting Fashion.

(special to The Talking Machine World.)Philadelphia, Pa., June 10, 1910.

In the last issue of The Voice of the Victor, soably conducted by H. C. Brown, manager of theadvertising department of the Victor TalkingMachine Co., Camden, N. J., occur the followingsage remarks:

"The boards of education, superintendents ofpublic schools, universities and colleges are rec-ognizing in the Victor the only practical methodof conveying to scholars and students a true un-derstanding and appreciation of music. We kuewthis would come, and while we have long realizedthe immensity of its possibilities. we have neverbeen able to devote the time aryl proper attentionto its development. Even now it is forcing itselfupon us and we are as rapidly as possible per-fecting arrangements to properly care for thisdemand for Victor goods. While we are makingevery preparation as speedily as possible, everydealer in the land can be of great help to us andland many sales by promoting the idea in hishome town.

"As a well-known music critic recently re-marked apropos of this subject: 'The questionhas been asked, "What is the value of the Victorin the schoolroom?" Until one understands thework in school music of to -day the value of theVictor cannot be fully appreciated. (1) Goodrecords give the children something worth whileto think about, feel and live with. (2) It ac-quaints them with the world's greatest artists,the great composers and their compositions. (3)It trains the ear, makes good listeners, and there-fore disciplines both mind and body. (4) Itsaves time. (5) It lifts children to a soundmoral and mental atmosphere.' In the city ofMilwaukee seven schools earned Victors by thissimple method: they each arranged for a Victordelivered to them on time payments, and gaveconcerts, charging a small admission of ten ortwenty-five cents, and took in enough to pay formachines and a fair assortment of records inquick time.

"In conclusion, this suggestively brisk remark ismade to the dealer: Promote the idea of a Victorin your city, through the educational institutionsof whatever classification, private, public or re-ligious."

DISC AND MUSIC SYNCHRONY.

Valuable patents have just been granted toWalter M. Davis, retail manager of Hardman,Peck & Co., New York City, covering his inven-tion for playing, together, any talking machineand any player -piano. (See page 48.)

Owners of these popular instruments have foryears realized the great advantage to be obtainedby such a combination and many minds havebeen concentrated on the problem. The difficultyhas been to synchronize the music roll and the discso that the player -piano might play artisticallythe accompaniment to the solo on the talking ma-chine.

This has now been accomplished by Mr. Davisand it will not be necessary for the owner of bothof these separate instruments to exchange them,as they can be played together by merely buyingadditional music rolls and discs that are madefor this purpose.

The only connection will be a small wire toautomatically start the player -piano at preciselythe desired moment. In playing an accompani-ment there is a prelude of several bars beforethe solo begins, and as these machine discs con-tain only the solo parts it would be impossible todetermine the exact place to begin the player -piano without this automatic starting device.

It will at once be recognized that this inven-tion will broaden the trade for both player -pianosand talking machines by adding to the pleasureand interest of the buyer-in fact, it is onlylogical that these two instruments should be usedtogether.


A NEW COLUMBIA

COLUMBIA PHONOGRAPH CO


FONOLA AT $150.00The " Mignon "

THE Columbia Grafonola " MIGNON" is the first instrument of its classever offered under two hundred dollars. It is the latest evolution of"the one incomparable musical instrument"-and it is a musical in-

strument, unmistakably and at the first glance. Its every line, simple, dignifiedand classic, suggests music; and every note it sings or plays is a corroborationof its first impression.

Wholly unmechanical in appearance, yet faultless in its mechanism, designedby a musical -instrument artist, and built by artists in wood-work-it is everythingthat a musical instrument ought to be and incomparable in its own class.

The Grafonola "Mignon " is built on straight, severe and classic lines, withjust sufficient ornamentation to bring into proper relief its engaging symmetryand the fitness that characterizes its general design. The compactness of theinstrument and the economy of sphce effected by it are of the highest impor-tance in judging its merits, great as its musical qualities are, and regardless of thesubstantial economy to be found in its price.

Beneath the tone -chamber and occupying the lower half of the instrument isthe compartment enclosing the record albums, of which there are four, holdingin all 60 Double -Disc records of any size (120 selections). Space for two otheralbums is provided in the back of the cabinet.

The cabinet stands upon a slightly extended base, fitted with four shapedlegs thoroughly in keeping with the rest of the equipment and adding thefinishing touches of beauty to it.

The Columbia Grafonola "Mignon " is a little over 44 inches in height,17!, inches wide and 22' inches deep. As will readily be seen, this exceptionaldepth makes it possible to have such dimensions of the tone -chamber as willinsure the highest possible amplification of the sound before it emanates fromthe instrument.

The " Mignon " is bound to be a sensational money-maker.If we don't hear from you about the Grafonola at a hundred -and -a -half, we

shall be disappointed, and so will you.

Gen'l, Tribune Building, New York


TIMELY TALKS ON TIMELY TOPICSPossibly there is nothing especially new to re-

port when the Federal courts issue an order re-straining a dealer from violating the licenseagreement granted by anyone of the manufac-turing companies. Another case of this kindoccurred on May 31, when an Edison dealer ofNewark, N. J., was decided "out of order" bythe court, the particulars of which appear else-where. This incident is mentioned here in orderto call attention to an article which recently ap-peared in Printers' ink, "Current Progress inthe Cause of Price Protection." wherein the ex-perience of the National Phonograph Co. isquoted as an illustration, as follows: "The Edi-son Phonograph Co., like all makers or patentedarticles, enjoys a particularly secure position inprice maintenance, for it has a perfect legalmonopoly. Its agreement system is very strong.and has been backed up by the courts in filly -/w° separate cases.

"These cases are listed permanently in the Edi-son Phonograph Monthly. The list is printed toserve as a warning to dealers and to show howfutile is any dealer's effort to cut price. As oneof the company's officers said:

"The company, is thoroughly committed to themaintenance of its selling system, which has notonly been endorsed by. the courts, but which longexperience has demonstrated works out to thebest interests of all concerned -public, dealer,jobber and manufacturer."

Distributers of a progressive turn of mind andwide awake to every opportunity for exploiting

goods, appreciate and praise the effort of everydealer who gets out of the rut and does some-thing a "little different" to increase sales. Onanother page is printed the pig inre or a churchauditorium with the Victor Victrola as the cen-ter of attraction. A concert was given thereinby a local dealer in connection with some churchwork, an inviting program of high class musicwas offered, the audience was delighted and salesof Victrolas followed as a matter of course.Store recitals are excellent, but an entertainmentlike the above is much better from every pointof view.

One of the most encouraging reports regardingtrade conditions is that of the Columbia Phono-graph Co., general, in which George W. Lyle,general manager, says the business of the com-pany for May, 1910, exceeds that of the samemonth in 1909 by over 40 per cent. It is truesales have been gradually increasing, but theaggressive policy of the Columbia Co., combinedwith, a product which is approved by their job-bers and dealers contributes in large measure tothis very satisfactory report.

A World subscriber in India in a letter just tohand states that there are great opportunities forthe sales of talking machines in that country.While records in the native language wouldhave a tremendous sale among a population of283,000,000, yet records in the English languagefind a big market. The grand opera and highclass records are universally popular, because

they are sung in the universal language, namely,that of music. At the present time the Germanmanufacturers are steadily gaining ground, andundermining the trade of the English people.This is due to the fact that the English manufac-turers arc neglecting the market to some extent.They are sending records months behind thetime they are due, and the dealers in the largercities find the Germans more prompt. In viewof the Yankee reputation for swiftness it wouldseem as if there was a good opportunity inIndia, not merely in records, but in machinesand all kinds of supplies. These views are re-spectfully submitted for the benefit of ourfriends in the United States.

No record of King Edward's voice is amongthe many gramophone records of the voices offamous men preserved at the British Museum.The omission is singular, and the regret is madeall the keener by the knowledge that less thana couple of years ago arrangements for takinga record were all but completed.

After some hesitation the King had at lastbeen induced to consent to speak for posterity,the choice of a date was all that was left to besettled; and then a pressure of State businessintervened, and the fixing of an appointmentwas postponed. It was never granted.

The Queen Mother's voice, too, is not yet pre-served, nor indeed is that of any member of theroyal family.

Robt. L. Loud, of Buffalo, N. Y., has attractedfashionable audiences recently with Victrolaconcerts, the program of which was made upfrom selections from "Faust."

3 DISCOUNTON CABINETS IF YOU'BUY NOW

We Bought the Entire Stock of The Herzog Art Furniture Co.3g l, discount if you buy any ten or more cabinets in one order. 27 t4 per cent. discount if you buy five cabinets. 20 per cent. discountif you buy one or two cabinets as specified. Still better prices in lots of 25, 50 or 100. All cabinets mahogany finish except No. 724which is oak.

Buy now while we can fill your order completely. When one line is sold out we will substitute nearest style and price.Cabinets hold following records: No. 700, 100; No. 701, 90; No, 704, 120; No. 714, 210; No. 718, 252; No. 724, 215; No. 703. 100: No. 702, 120; No.

706, 150; No. 715, 150; No. 719, 150; No. 712, 210; No. 713, 210; No. 717, 252; No. 720, 294; No. 722, 294; No. 708, 150; No. 707, 150.

I 0/3 /0

No. 700. No. 703.Dealers, $7.25 Dealers, $7.25Per 10.. 4.83 Per 10.. 4.83" 5.. 5.23 5.. 5.25" 2.. 5.80 " 2.. 5.80

No. 71.S. No 714.Dealers, $17.00 Dealers, $13.00Per 10.. 11.33 Per 10.. 8.67

5.. 12.33 5.. 9.43" 1.. 13.60 " 1.. 10.40

No. 720.

No. 702.Dealers, $8.75Per 10.. 5.83

5.. 6.37" 2.. 7.0U

No. 716.Dealers, $14.00Per 10.. 9.33

5.. 10.25" 1.. 11.20

No. 704.Dealers, $8.75Per 10.. 5.83" 5.. 6.37" 2.. 7.00

No. 706.Dealers, $10.00Per 10.. 6.67

5.. 7.25" 2.. 8.00

No. 724.Dealers, $23.50 Per 5..$17.04Per 10.. 15.67 " 1.. 18.80

No. 708.Dealers, $10.00I'er 10.. 8.67

5.. 7.25" 2.. 8.00

No. 717.Dealers, $20.75Per 10.. 13.83

5.. 15.04" 1.. 16.60

Neal, Clark & Neal Company

No. 707,Dealers, $13.75Per 10.. 9.17

5.. 9.97" 1.. 11.00

No. 718.Dealers, $15.50Per 10.. 10.33

5.. 11.24" 1.. 12.40

No. 715.Dealers, $12.50Per 10.. 8.33

5.. 9.06" 1.. 10.00

No. 701.Dealers, $5.50I'er 10.. 3.67

5.. 3.98" 2.. 4.40

No. 712.Dealers, $18.00Per 10.. 12.00

5.. 13.05" 1.. 14.40

Dealers, $12.25Per 10.. 8.16

5.. 8.90" 1.. 9.80

643-645 Main St., BUFFALO, N. Y., 632-634-636 Washington St. No. 722.Dealers, $19.50Per 10.. 13.00

5.. 14.14" 1.. 15.60

No. 719.Dealers, $15.00Per 10.. 10.00

5.. 10.87" 1.. 12.00


SPECTACULAR EDISON ADVERTISING.Great Electric Sign Will Attract Broadway after June 15-Roman Char'ot Race Capped by

"Leaders of th:.s. World"-Details of This Remarkable Advertising Scheme.

At 8.15 o'clock on Wednesday evening, June15, unless the plans announced last week by thepromoters of the project are changed, thepleasure -seekers who throng Broadway, NewYork, in the very heart of her commercial andamusement world will be startled by tbe mostmarvelous spectacular electrical display everccnceived or planned. Under the dark canopy of

to New York, and 2,750 electric switches areused to operate it. The title of the display-"Leaders of the World"-is seventy feet long.The main chariot, driver and steeds, are 40 feetlong and stand 20 feet high.

There is no actual movement of objects in thiswonderfully realistic race, but the illusion ofrealistic action is produced by the flashing of

THE EDISON HONO-'GRAPH PUTS MUSICIN EVERY HOME

( BEAT KDISON ELECILOC SIBN

night, high up in the heavens, they will beholda Roman chariot race of more gorgeousbeauty than even mighty Rome herself beheldwhen the Caesars ruled and she was mistress ofthe world. While the multitude is gazing inastonishment at this spectacle, above the displayand on a mammoth seel curtain, 90 feet longby 20 feet high, wi'l appear in letters of fire,four feet high, the announcement that Edisonphonographs nail records are the "Leaders of theWorld" in the sound -reproduction line. Thisad will be flashed long enough to be read andabsorbed every eight or nine minutes, or approxi.mately thirty-five times every night.

It is the most stupendous advertising schemeever dreamt of, this electrical display, and it isdifficult to form an adequate conception of itsimmensity from the most comprehensive descrip-tion. It occupies the roof of the Hotel Nor-mandie at Broadway and 38th street, facingHerald Square, where it will be the center ofattraction to the many thousands of New Yorkersand visitors from dusk until midnight everynight the whole year round for the next twoyears.

Some facts in connection with the display willprove interesting and will aid in a conceptionof its magnitude. It is lighted up by 20,000electric bulbs, ten times as many as the largestelectric sign now burning on Broadway. It re-quires 600 horse power to operate it. It is one-third of a New York City block wide, risesseventy-two feet in the air and is seven storiesof an ordinary building high. Five hundredthousand feet of wire were used and 70,000electrical connections were made to complete it.It required eight railroad cars to transport it

Al' BROADWAY AND 38TH STREET.

thousands of lights operating with lightning -likerapidity. By means of ingenious devices cur-rc-nt is transmitted through some parts of thedisplay at the rate of 2,500 flashes per minut?,many times faster than the eye can follow,thereby producing great realistic life action.With one device the position of the horses' limbsn ill be changed, throwing them backward andforward smoothly and with such speed andgrace in electricity as to cause the horses offire to appear to be running at terrific speed.Another device causes the wheels of the mainchariot to appear to revolve so swiftly that thespokes can not be seen. Every little detail isperfect, even to the illusion of dust rolling upbehind the wheels. Still another device causesthe crimson robe of the leading charioteer, aswell as his Roman skirt, to flutter in the wind,making the race most realistic. The manes andtails of the horses also appear to be blowingfiercely in the wind. By other devices the road-bed is made to apparently recede from under theflying hoofs of the horses, and the lights whichdecorate the central arena walls appear to movein an opposite direction to the teams, completingillusion as though tbe great race wereactually passing around the amphitheater. Everynine to ten minutes the entire program of acivertisements of the "Leaders of the World" isrepeated and the reading of the advertisementsis changed every thirty days.

This remarkable enterprise was promoted byElwood E. Rice. of Dayton, 0., president of theRice Electric Display Co., who conceived andput into execution the idea of uniting or affiliat-ing a representative number of the leaders intheir respective lines in one vast advertising

display to the exclusion of their competitors. Acombined capital of more than $1,000,000,000 hascoincided in the promotion of this unprecedentedscheme of advertising, which will excite the won-derment of every resident and everyone of the300,000 non-residents who daily pass throughNew York City. About thirty of the largest andmost representative concerns in the world, im-pressed by the magnitude and efficacy of theproject, have entered the affiliation, and it willdoubtless become an object of admiration and,keenest interest to the entire business world.

The concerns that are represented are of anexclusive type, and the affiliation is of an un-usually high standard. It is the first time inthe history of the world that these various cap-tains of industry have combined in one enter-prise to herald to the world tangib:e evidence ofthe great growth of commercial development andthe advancement of the spirit of eternal prosress that has taken hold of the business com-munity of America. The announcement of thedisplay and its affiliation has been attractingwide -spread attention, the metropolitan press,not only of America, but also of England andFrance, has been devoting much valuable spaceto a promulgation of the principles embodied inthe undertaking and to the enterprising pro-clivities shown by the leaders in American com-mercial circles.

It is safe to say the enterprise of the NationalPhonograph Co. in accepting the invitation ofthe promoters of the scheme to join the affilia-tion as one of the "Leaders of the World" willbe appreciated by their jobbers and dealers, andcan not fail to infuse enthusiasm into every-one connected with the sale of Edison productsThe officials of the company will be presentat the opening display to witness it from avantage ground as the guests of Mr. Rice. Theroof of the Marlborough Hotel at 36th street andBroadway, two blocks distant, has been engagedfor that purpose. An orchestra will render amusical program and a buffet lunch will beserved. Admission to the roof will be by card.

REFEREE AWARDS $81,250

In Suit of American Graphophone Co. AgainstLeeds & Catlin Co.-Amount RepresentsProfits of Latter Concern-Court Approves.

In the accounting made by John A. Shields,special master, appointed by the United StatesCircuit Court, New York, resulting from the suitof the American Graphophone Co. against theLeeds & Catlin Co., bankrupts, for infringing theJones' patented process for the reduplication ofdisc talking machine records, an award of $81,-250.85 was made. The court approved the find-ings of the referee last week. This sum repre-sents the profits realized by the Leeds & CatlinCo., and as they were under bond pending thedecision of the court, the amount was collectedthereon.

JOIN THE EDISON FORCE.

Two new singers will be noticed in the Sep-tember list of Edison domestic records, MarieNarel'e and Maude Raymond. The former canscarcely be termed a new singer, for she has al-ready contributed a dozen or more records to thestandard lists of the catalog. That was severalyears ago, however, since which time she hasbeen touring Europe and Australia, her nativeland, and has consequently passed out of the lime-light in this country for a time. Her first Am-berol record will probably be "Killarney," a favo-rite number of her large repertoire.

Maude Raymond, well known the country overin vaudeville and musical comedy, as an artist ofuncommon personality, has also been contractedwith for a number of songs, the first of whichwill appear in the September list. The Septem-ber list will be notable in respect to the numberof "star" comediennes represented, two of thebest and most popular in the country-MarieDressler and Sophie Tucker-both exclusive Edi-son artists, controlling their latest and best.


OME people argue that senti-ment has no place in adver-tising columns. We differ

with them. Those same peoplewill never let sentiment creep intotheir business.

Next month we celebrate the Independence of ourCountry and we are going to do it more than everin a sane, glorious fashibn.

This year The Talking Maching Company cele-brates the fifth anniversary of its Independencefrom the old time -worn jobbing methods.

1 -Wholesaling Exclusively.2-Putting Records in Envelopes.3-Following up Retail prospects for our Dealers

(instead of selling them ourselves.)4-Having our Traveling men solicit local pros-

pects for our Dealers.

In making an effort to treat our customersFinally: in an open:minded, generous fashion -in aman to man way-in fact, we have allowed a littlesentiment to creep into our business.

If this line of talk strikes you, send us all thoseorders. You will be satisfied.

The Talking Machine Company72-74 Wabash Ave. Chicago, Illinois


FROM OUR CHICAGO HEADQUARTERSROOM 806, NO. 156 WABASH AVENUE, E. P. VAN HARLINGEN, MANAGER.

All Conditions Considered Talking MachineDealers Are Well Satisfied with PresentVolume of Business-High Grade OutfitsHave the Call-Western Jobbers CompletingPlans for Attending Convention at AtlanticCity-Wiswell Issues Circular-E. C.

Plume's Successful Trip for Columbia Line-Increase Columbia Wholesale Facilities-A.D. Geissler Discusses Importance of AeolianCo. -Victor Arrangements-New ExclusiveVictor Store-Fibre Needles Gain in Popu-larity-Some Recent Visitors-New Store inMilwaukee-Germain Co. Handle Victors.

(Special to The Talking Machine World.)Chicago, III., June 10, 1910.

Chicago jobbers generally report May businessas having been something of a surprise in thatIt kept close up to the April record, and in oneor two instances actually made an increase.

Like every month this year the gain as com-pared with the corresponding month of last yearwas important. It would be useless to claimthat the volume of business is altogether satis-factory, but in view of the generally unseason-able weather during April and Mhy trade has beenbetter than could logically be expected. June sofar has brought generally brighter and morefavorable weather, although still unduly cool,and retail business at least locally has shownconsiderable improvement. The large down-town stores report a really excellent highgrade trade. The sale of six Victrolas by oneretail department on one day last week wascertainly abnormal for this season of the year,to say the least, and can hardly be taken asrepresentative of present business but it mayindicate the trade is, in ameasure, independent of season or general con-ditions when properly fostered and energeti-cally advertised and pushed.

All Aboard for Atlantic City.L. C. Wiswell, manager of the talking ma-

chine department of Lyon & Healy, who asmentioned in last Month's World is intrustedwith the rounding up of the western jobbers forthe convention at Atlantic City next month,with a view to having a special car of West-erners if possible from Chicago is just sendingout the following letter, which explains itself:

"Arrangements are being made with thePennsylvania lines for special sleeping cars toour next annual National Association of Talk-ing Machine Jobbers' convention to be held atAtlantic City July 5, 6 and 7.

"The various officers and committees in chargeof the arrangements are extremely desirous ofmaking this convention a memorable one, andhave arranged a set program which willkeep you busy from the time you arrive untilyou leave.

"It has been suggested that as many of thejobbers west of Chicago as possible meet inChicago and proceed from there in a body tothe convention. Therefore, if you anticipate at-tending the convention, and would like to meetin Chicago, may I suggest to you to kindlywrite to C. L. Kimball, A. G. P. A., PennsylvaniaLines, No. 2 Sherman street, Chicago, Ill., byreturn mail, or as early as possible, advisinghim just what car space you desire and he willbe glad to book you for it.

"The special summer rates via the Pennsyl-,vania from Chicago to Atlantic City, includingusual stop-overs at the large cities along theroute, is only $26 round trip.

"Those who wish to make a trip to New Yorkon their return can do so by depositing theticket with the ticket agent at the Broad StreetStation at Philadelphia, and there purchase around-trip ticket to New York for the sum of$4. This will give you an opportunity of visit-ing Coney Island and the amusement places inand around New York.

"It has been thought best by many to leave

Chicago on the 5.30 p. m. train Saturday, July2, arriving- at Atlantic City at 5.35 p. m. thefollowing day, in time to spend the 4th inAtlantic City, where a good time is always tobe had. An extra fare of $4 is exacted on thistrain from Chicago to Philadelphia. This givesall those who have never been over the Pennsyl-vania Lines a daylight ride from Pittsburghtbrough to Atlantic City, passing HorseshoeBend, etc.

"Make it possible to attend this convention.It is to your interest to do so. You will find thetime spent profitable in a business way, and youalso will have a grand outing."

The Ball Game.Mr. Wiswell has completed the line up of the

team of the Western jobbers w ho are to meeta salect team of the Easterners on the diamondat Atlantic City on Thursday morning, July 7.They are all valiant athletes and are busilyengaged in their spare hours in practising upwith the aid of their sons or friends' sons.Here they are: H. H. Blish, Des Moines, la.,left field; Max Strassberg, Detroit, centerfield; A. D. Geissler, Chicago, right field; C.Cummings, St. Louis, short stop; J. C. Roush,Pittsburg, first base; Lawrence McGreal. Mil-waukee, second base; Lawrence Lucker, Minne-apolis, third base; Burton J. Pierca, KansasCity, catcher; L. C. Wiswell, Chicago, pitcher;J. Fisher, Pittsburg, and W. Davidson, Colum-bus, substitutes.

Plume's Western Trip.E. C. Plume, western wholesale manager of

the Columbia Phonograph Co., went to Liv-ingston, Mont., last month on a short visit toF. A. Scheuber, president of the Scheuber DrugCo., who are exclusive Columbia jobbers forMontana, Wyoming and the western portionsof the two Dakotas. On the way he made briefstops at Milwaukee and Minneapolis. Mr.Plume is enthusiastic regarding the excellentsuccess Mr. Scheuber has had in building up alarge business on Columbia goods in a territorymuch of which would not be considered espe-cially promising as a talking machine field.Besides creating a number of good dealers, heis doing an excellent retail business atLivingston and also in four other Montanatowns in which he has retail branches. Hedoes a good business on Grafanolas, and placeda substantial order for the new Mignons fromPhotographs. Mr. Plume and Mr. Scheuberspent Sunday at Yellowstone Park. Generalconditions through Montana and Wyoming, Mr.Plume says, are good, the price of land issteadily going up and business is flourishing.

Columbia Increase Wholesale Facilities.The wholesale business of the Chicago branch

of the Columbia Phonograph Co. has increasedat such a rapid rate that Manager C. F. Baerhas been compelled to secure additional storagefacilities. Half of the sixth floor of 304 Wabashavenue has been leased and will be utilized formachine and supply stock.

District Manager W. C. Fuhri received veryencouraging reports from the Columbia branchesthrough the West and South for May, whichmade a very large gain above last year. Sampleshave been received at the Chicago office of anumber of the new Symphony records made forthe Columbia Co. by members of the BostonOpera Co., and which include many remarkablesolos and excellent Rigoletto Quartette andLucia sextette numbers. They are bound tocreate something of a sensation when they areplaced on sale.

The Aeolian -Victor Deal.Arthur D. Geissler, general manager of the

Talking Machine Co., of this city, returned thisweek from St. Louis, where he spent somedays with Herman B. Schaad, of the AeolianCo., checking up the inventory and closing upthe final details by which the stock, fixtures andbusiness of the St. Louis Talking Machine Co.

were sold to the Aeolian Co., who become Victordistributors in St. Louis and who will estab-lish Victor departments in all their retail stores,as briefly told in last month's World.

This department, on the part of the AeolianCo., has been one of the principal topics intrade circles the past month, not simply be-cause of the volume of business on Victor goodsinvolved, but because of its broader significanceand its influence on the music trade in general.It is hardly necessary to state that Mr. Geisslerhas been heartily congratulated on all sides forhis excellent work in bringing about a deal ofsuch magnitude.

When asked regarding some of the particu-lars of the deal and its inner meaning andeffect on the trade, Mr. Geissler, in substance,said: "Here is one of the biggest concerns inthe music trade industry in the world, and onewhich has heretofore fought clear of anythingin the nature of a side line, recognizing andstamping with its endorsement Victor goods tothe extent of going into the business as dis-tributors and retailers in an extensive manner.

"The Aeolian Co. have always been recognizedas exponents of the very highest ideals in theplayer and piano field and their recognition of theVictor as a musical instrument of the mostartistic type and one finding its natural chan-nel of distribution through stores of the char-acter of those conducted by the Aeolian Co. iscertainly important.

"From the purely commercial side, the dealis equally notable. The proportionate reductionof overhead expenses secured by installingVictor departments, the additional advantage ofa side line entailing a quicker turnover thanthat possible in the regular line, and the largenumber of people attracted to the store who areprospective piano or player -piano buyers makeit a peculiarly advantageous line for musicdealers. This, of course, has been amplydemonstrated in the past, but the entrance intothe field of a concern so great and yet so con-servative as the Aeolian Co. must have a stronginfluence into converting music houses whohave been holding back; those who, if they havehandled talking machines have not given themthe attention or the position in their establish-ment that they deserved, and those, and theyare not a few, who handled them in the earlydays of the industry, dropped them, and haveallowed their prejudices to blind them to theremarkable development along artistic lines ofthe past decade.

"The stock of the St. Louis Talking MachineCo. was removed a week ago to the St. Louisbranch of the Aeolian Co. and while I was thereMr. Schaad, Mr. Honea, the new manager, andmyself were all very much impressed with thenumber of people who came into the store tobuy records or look at machines, and the factthat a very large proportion of them are of theclass who buy the highest priced product of theAeolian Co. They all have to pass through thepiano warerooms to reach the Victor depart-ment and the Aeolian sales force are all im-pressed with the benefit bound to result.

"The stock and fixtures of the St. Louis Talk-ing Machine Co., taken over by the Aeolian Co.,aggregates in value $75,000, stock to the amountof $10,000 has been shipped to the Cincinnatistore, an equal quantity to the Indianapolisstore, about $5,000 to the Dayton, 0., store andabout $2,000 to the. Fort Wayne store. Thissimply gives some idea of the manner in whichthe Aeolian Co. are going after the business, andbeautiful departments are being fitted up in allthe stores.

"Best of all is the announcement that theentire eighth floor of Aeolian Hall in New YorkCity is to be fitted up as a Victor department,which will be one of the largest and most com-plete in the country."

The Victor department at the Chicago Aeolian


VictorTalking Machines

EdisonPhonographs

T is only logical that the World's Largest Music House should beAmerica's foremost distributor of the World's Greatest Musical In-struments, the

VICTOR TALKING MACHINEAND THE

EDISON PHONOGRAPHThe same progressive and honest business methods have been followed in

perfecting the distribution of Talking Machines and equipments that havecharacterized this internationally famous house in other lines of their endeavor.

Every order, no matter how small or how large, has painstaking attention.Where mistakes occur, as they sometimes will, Lyon & Healy are prompt andeager to make correction. The stock is under the supervision of experts, whoanticipate the needs of the dealer, and orders are always filled complete on dayof receipt, except where delay is unavoidable.

Lyon & Healy's liberal terms are the talk of the trade, and if you are nottaking advantage of them and profiting thereby, you should do so at once. Hun-dreds of dealers, all over the country, will testify to the benefit they are re-ceiving through the superior Lyon & Healy Service.

TheWorld'sLargestMusicHouse

WABASH AVENUE AND ADAMS STREET

CHICAGO

America'sForemost

Distributors ofVictor TalkingMachines and

EdisonPhonographs

THE TALKING MACHINE WORLD. 37Hall has proven a success from the start. Man-ager T. H. Fletcher says that although in thecompany's initial advertising campaign in theChicago papers all of the space, with the ex-ception of a few lines in a single announcementhas been devoted to the Aeolian product, the de-partment has done well and has shown a niceprofit, and that it is to be energetically pushedand advertised in the future. The Victor de-partment here is in charge of 0. C. Searles, ayoung Victor enthusiast, who promises to makegood along large lines in his present position.

New "Talking Machine Shop."The exclusive Victor store, "The Talking

Machine Shop," at 169 Michigan avenue, hasevidently proved a success under the presentproprietors, George and Cecil Davidson, althoughit was long looked at in the light of an experi-ment by the trade.

At any rate, another store, under the samename, is to be established by the Davidsons at43 Jackson boulevard, in the magnificent newSteger building, and the second store west of theentrance to the building. The Steger buildingis on the corner of Jackson boulevard andWabash avenue, and a good deal of trade whichsurges along the avenue should be attracted,while morning and evening the crowds of South-ern suburbanites .who use the boulevard on theirway to and from the Illinois Central depotshould furnish a fine quota of high class trade.

Like the parent store on Michigan avenue,the new "shop" will be fitted up in an extremelyartistic manner. There will be two large boothson the main floor, while in the basement, reachedby a staircase in the center of the room, will bethree more booths and the record stock. Thebooths and the woodwork, with the exception ofthe doors, which will be of mahogany, will be inwhite enamel trimmed in mahogany. The furni-ture will all be in antique mahogany. The floorswill be handsomely rugged and everythingthroughout will be artistic and harmonious. Thestore has practically a crystal front and givesexcellent opportunity for display. GeorgeDavidson, assisted by W. E. Clark, will takecharge of the new store, while C. L. Davidsonwill remain at the Michigan boulevard store.The new store will open about July 1.

Good Edison Results.The morning Edison concerts at Lyon &

Ilealy's are said to be having an excellent effecton the retail Edison business of the big house.

A. V. Chandler, Illinois representative of theNational Co., has been spending several weeks inChicago. He says that the Amberola businessis increasing at a remarkable rate.

R. J. Keith Visits Alma Mater.Roy J. Keith, sales manager for The Talking

Machine Co., Chicago, went to Urbana, Ill., thehome of the State University, last Saturday toyell for the team from his Alma Mater,Leland Stanford University, at the conferencetrack meet. He happened to meet a friend whomhe had not met for years, but who resides inUrbana, and before the day was over he hadsteered him into the store of hls dealer inUrbana, G. W. Lawrence, sold him a Victrola,loaded it on an express wagon and delivered itpersonally.

H. S. Conover Married.H. S. Conover, Michigan traveler for The Talk-

ing Machine Co., Chicago, was married onMay 24 to Miss Claire Byrnes, a charming youngChicago woman. Their wedding trip includedSt, Louis, Atlanta and other Southern points.

Good Summer WindowA. D. Herriman, retail manager at the Colum-

bia's Chicago branch, has an exceedingly effectivesummer window display. It represents a camp-ing scene and is exceedingly realistic. In frontof a tent, which is equipped with every con-venience, is seated a man, or rather a wax figure,who is listening raptly to a graphophone. A

campfire in the back ground is cleverly producedby means of strips of bark, streamers of redcloth kept in motion by an electric fan, andilluminated by concealed incandescent bulbs.Herriman says that the u indow has sold grapho-phones, and it has also elicited many inquiries asto the prices of tents and sporting goods.

Fibre Needle Progress.The B. & H. Fibre Mfg. Co. will shortly receive

a shipment of what is undoubtedly the finestbamboo ever brought into the United States. Itconsists of over 10,000 poles eight feet in lengthand from 31/, inches and up in diameter, and ofthe type known as Ivory White. The bamboocomes from a section of Japau, known for thepeculiarly high grade quality of its product, andwhich, by long experimentation with bamboofrom various parts of China, Japan and India,has been found to be the best for B. & H. fibreneedles. The principal features which make thisparticular growth of bamboo especially adaptablefor the purpose are the thickness of the siliciousoutside shell, the closeness of the grain and itsextreme harduess. The company are now gettingnicely settled in their new and larger factory,and in a very short time w ill gain the fullbenefit of the much needed increased capacity.

Enlarges Graphophone Department.Peter M. Streit, a Columbia dealer at Lincoln

and Belmont avenues, Chicago, has recentlyleased the adjoining store which will be devotedentirely to his graphophone business.

F. A. Cass, manager of the credit departmentof the Chicago Columbia branch, leaves nextweek for his monthly muskalonge hunt in thewilds of Northern Wisconsin.

L. & H. Picnic.The first outing of the season of the employes

of Lyon & Healy was held last Saturday after-noon at Dellwood Park, near Joliet. There werenumerous more or less athletic "events," mostlyfor the ladies, and department H was repre-sented among the victors by Miss Rapps, whowon the egg race, and Miss Woods, who capturedthe first prize in the peanut rolling contest.

Visitors.Andrew McCarthy. of Sherman, Clay & Co.,

San Francisco, was in Chicago recently on hisway East.

E. A. McMurtry, manager of the Pittsburgstore of the Columbia Phonograph Co., accom-panied by his w i fe, are in the city, the guestsof W. C. Fuhri. Mr. 'McMurtry is one of theoldest men in point of service in the Columbiaservice and was at one time associated with Mr.Fuhri at the St. Louis store.

Edward Geissler Homeward Bound.Edward Geissler, of the George J. Birkel Co.,

Los Angeles. accompanied by his wife andathletic son, "Ted," are again in the city, theguests of A. D. Geissler, on their return fromthe East.

Bacigalupi Bound East.Peter Bacigalupi, the large talking machine

dealer or San Francisco. and Leon F. Douglass,vicepresident of the Victor Talking Machine Co.,passed through Chicago on Decoration Day ontheir way East. Mr. Bacigalupi had intendedmaking the trip earlier but postponed it in orderto have the company of Mr. Douglass.

George Eicholz to Have New Store.George Eicholz, a prosperous young talking

machine dealer of Milwaukee, was in the citythis week visiting the various stores and gettingideas for the equipment of a new store at 552-554 Twelfth street, Milwaukee, to which be is toemove from his present location on Fond du Lacavenue. The new store is 40 x 50 feet in size, willhave four booths and a concert room, and willbe admirably equipped in every particular. Mr.Eicholz handles Victor and Edison goods andwas recently made a Zonophone jobber.

Mayer an Edison Enthusiast.John E. Mayer, of Dixon, was a Chicago

visitor this week. He is an Edison enthusiastand has recently strengthened himself by pur-chasing the Edison stock of J. J. Miller, theveteran music dealer of Dixon. This makes Mr.Mayer the exclusive Edison dealer in the thriv-ing Illinois city. Just before he left town he soldan Amberola to a leading citizen of Dixon.

Germain Adds Talking Machine.The Germain Piano Co., manufacturers, of

Saginaw, Mich. will install Victor talking ma-chine departments at once in their retail storesat Saginaw, Bay City and Jackson, Mich., andlater on at their Detroit store. Lyon & Healysecured the business which was eagerly contested

for by several jobbing houses and L. C. Wiswellwent to the Michigan city in person to closethe deal. R. R. Gorham, who has been the L.& H. talking machine traveler in Michigan, w illhave charge of the talking machine business ofthe Germain Co., with headquarters at the Sag-inaw store. He will be succeeded on the roadby P. Van de Roovaart, who has been a valuedemploye of department H for some time.

Death of Sam Goldschmidt's Father.Sam Goldschmidt, district manager of sales-

men for the Victor Co., came to Chicago on asad mission a fortnight ago, bringing with himall that was mortal of his father, who died atthe family home at Marquette, Mich. Theburial was at Waldheim cemetery, this city. Mr.Goldschmidt has the sympathy of the trade.

PROGRESS IN COLUMBIA SALES.

The Columbia Phonograph Co.'s General Busi-ness Rapidly Doubling Up on Last Year's.

In au interview with George W. Lyle, generalmanager of the Columbia Phonograph Co., justbefore going to press, our representative wasfavored with the statement that the general andprogressive increase in the Columbia sales sofar in 1910 had been much larger than couldhave been by any possibility hoped for.

Last year May was a good month, and May,1910, showed a record 40 per cent. ahead of lastyear May.

June, not by any means usually an extraordinarily lively month, is not only 60 per cent.ahead of last June, but leading May, 1910, by avery broad margin.

The interesting and significant feature in allthis increase, according to Mr. Lyle, is the factthat the increase is general, geographically andin product. The increase is practically uniformthrough every branch of the Columbia serviceand in every section of the country, and in everyline of goods manufactured, both low-priced andhigh-priced.

A DISC RACK THAT WILL SELL.

The new disc rack recently put on the market bythe Syracuse Wire Works, Syracuse, N. Y., en-titled The Seneca, and advertised elscwhere, iswell worthy the consideratioa of dealers Its mer-its are abvious, and it can be sold at an amazinglylow price. It should prove a trade stimulator forall who handle it

Among the visitors to The World sanctum lastweek was H. J. Cullum. of Lockwood's, the promi-nent factors of London, Eng., who, accompaniedby his wife, has beeu on a visit to the West In-dies. Mr. Cullum has been greatly benefited byhis outing and returns to London splendidlyequipped to further develop the business whichhe controls with such distinction.

THIS IS THE FAMOUS

All -MetalHornConnectionfor Phonographs

WE WANT EVERY DEALER TO HANDLE THIS FASTSELLING ARTICLE. PRICE 50 CENTS,

Regular Discount to the Trade.Send for desciptive Circular and 'printed List of Jobbers

who keep " TIZ-IT" in stock.if your Jobber does not handle this Connection yet we

will supply you.One dozen lots, prepaid, $3.80

Free sample to Jobbers Manufactured by

KREILINC & COMPANY1504 North 40th Avenue

Cragin Station Chicago, III. I


One beauty of taking your custom-er's $200 for a Columbia Grafonola "Re-gent" is that he immediately starts in"rooting" for you. He gets his money'sworth with interest and dividends.


VICTOR FACTORY EXPANSION.

Six -Story Building Ready for Occupancy andErection to Cabinet Factory ProgressingRapidly-Demand Keeps Pace with In-creased Facilities-Other News of Interestfrom Camden.

(Special to Tile Talking Machine World.)Philadelphia, Pa., June 9, 1910.

The big six -story machine factory of the VictorTalking Machine Co., Camden, N. J., is practi-cally ready for occupancy, and an excellentview appears in the accompanying cut, showingthe extension to their recently completed cabinet

rimiths, but up to the present timeto be no indication of any let-up;

there seemsin fact, we

Clarke, while here, expressed his wonder at theVictor Co.'s immense growth and completed ar-

rangements for an in-creased supply of ma -

EXTENSION TO NEW VICTOR CABINET FACTORY.

factory. This extension will add 65 feet to thedepth of this building, and as soon as this exten-sion is run up to the .height of four stories twomore stories will be added to the whole, makingthis immense cabinet factory six stories high,and practically doubling their but recentlytripled capacity.

On January 1 when the company saw the com-pletion of their new cabinet factory they thoughtthat at last they had capacity equal to any dtmand; but the idea didn't last long-this im-mense up-to-date cabinet factory is too small-sothey are adding 65 feet and running it right backto and against the dry kilns. If that isn't ca-pacity enough they will build more cabinet fac-tories. The company are also putting three morestories on top of the executive and laboratorybuilding, which will give three whole floors to therecording laboratory and provides two morefloors to house various executive departments.

Orders continue greatly in excess of the com-pany's capacity, and they frankly say: "We can-not at this time see how it is going to be possiblefor us to fill more than a percentage of our or-ders before the holidays. Of course, we havelooked for a lull in orders during the summer

ness on the side and isVictor factory. He is more than elated withtheir splendid Victor business and has placedwith the company enormous orders. Here is alittle memoranda that Mr. McCarthy received:

"Jack Johnson, the prizefighter, is now in thestore buying records, and more than 400 peopleAre now in front of Sherman, Clay & Co.'s, wait -

visit .to the ing for him to come down to his auto. He is asVictor factory, sailed proud as a peacock over the Victor, and says it

on the "Kaiser WU- is the biggest pleasure they have at their train -helm II." on June 7. Mr. ing camp."

THORN NEEDLES andHOLDERS Give Satisfaction

THE DEALER WHO SELLS THEM CAN TELL YOUPut in a stock of Thorn Needles and Holders and give them a THOROUGH try-

out with your trade. You will be as surprised with the results as other dealers allover the country who have taken the time to demonstrate them.

Patented

ONE OF THE SIX FLOORS IN THE VICTOR MACHINEFACTORY.

are booking orders to-day that remind us verymuch of the holidays."

Alfred Clarke, man-aging director of theGramophone Co., ofLondon, Eng., withMrs. Clarke, atter amouth's

chines for the Europeanmarket.

Leon F. Douglass,chairman of the boardof directors of the Vic-tor Co., is on a visit tothe Victor factory, hav-ing arrived June 1. Itis needless to say thathe was royally wel-comed and has beenbusily occupied in con-sultation with variouscommittees, giving hisviews and observationsas noted from a dis-tance. Mr. Douglasswill remain about twoweeks.

A. G. McCarthy, treas-urer of Sherman, Clay& Co., San Francisco,who is in the East onhis wedding tour, istaking in a little busi-

at present a visitor to the

YOUR TRADE WANT THEM BECAUSE THEY AREEasy to Handle Each Needle Plays Several Records

No Change in ReproducerNo Scratching No Wear Upon the Record

THORN NEEDLES. Boxes of 100, RETAIL 35 CENTSTHORN NEEDLE HOLDERS. - EACH 25 CENTS

Liberal Discounts to the TradeSend 35c. in stamps for sample box of 100 Thorn Needles and Thorn Needle Holder.

We Sell Millions of Them at Retail. So Can You. Send for a Supply Today. Don't Put It Off.DO IT NOW.

J. W. JENKINS' SONS MUSIC CO.VICTOR TALKING MACHINE DISTRIBUTORS KANSAS CITY, MO.


DEALERS' ASSOCIATION MEETS.

Regular Session Held June 8-MembershipGrowing-Talks on Trade Methods-Resolu-tion Passed Asking for Larger Price on Out-fits Sold on Instalments with Discount forCash Buyers-Dealers to Confer with Job-bers at Atlantic City.

The Eastern States Talking Machine Dealers'Association held their regular quarterly meetingat the New Grand Hotel, New York, on Wed-nesday, June 8, with about two dozen dealersin attendance, several new members being addedto the rolls. Much was accomplished at themeeting that should prove to the benefit of thetrade at an early date.

In response to the invitation of PresidentStorck, M. A. Carpel] made an interesting ad-dress wherein he pointed the advantages derivedby the talking machine dealer from the sellingof cabinets and how their sale materially in-creased the record business of the dealer andtheir possession kept alive the interest of theowner in the machine.

Chas. A. Laureigh, of Orange, N. J., a memberof the association, gave an interesting talk onbusiness methods and had some excellent adviceto offer the dealers as a result of his own ex-periences in the business. He laid particularstress upon the importance of a complete andwell kept stock and the necessity of the dealerkeeping wide awake.

R. Montalvo, a young and very successfuldealer of New Brunswick, N. J., next told thesecret of his success, which was persistent andforceful publicity, with a generous use of news-paper space.

A resolution was here introduced and passed,asking the manufacturers to devise some meansfor increasing the price of outfits sold on the in-stalment plan, over the set cash price and therebyoffering an inducement to cash buyers. Whileno plan was definitely decided upon it was sug-gested that a straight advance on list prices tocover instalment sales with a prescribed dis-count for cash was the best solution of theproblem. In the arguments bitter attcks weremade by the dealers upon the department storemethods of handling instalment sales, with fromten to twenty months to pay for the outfit at thelist prices.

President Storck suggested that the factoriesbe requested to have men thoroughly familiar

ith the line and with the latest selling methodsvisit the dealers and look into their businessand methods and make suggestions tendingtoward increasing their sales. It was pointedout that the improvement in the dealers' busi-ness would result in an increased volume oforders for the jobber and the manufacturer ofsufficient amount to well repay the latter forthe sending out of the representative.

A letter was received from the secretary of theNational Association of Talking Machine Jobbersinviting a committee from the dealers' associa-tion to visit Atlantic City during the conventionnext month and confer with the jobbers regard-

" ing matters of mutual interest. As several members of the latter association had planned to visitAtlantic City at that time of their own volitionthey were appointed on the committee and willserve the association without expense to thatbody. One of the subjects to be introduced atthe conference by the dealers will be the ad-visability of having a better adjustment of theopening dates for Edison and Victor records,either to have them come together or furtherapart than at present. Reduced freight billsand greater conveniences in handling are givenas the reasons for desiring the change.

All the business of the meeting was confinedto one session thereby saving much time for

those in attendance.

Saul Birns, who also has a store at 77 Secondavenue, on June 1 opened another place at 27East Fourteenth street, New York. His newestablishment is elegantly fitted up, and his

Victor sign outside is of striking design.

TRADE IN THE MONUMENTAL CITY.Sales During May of Excellent Volume-Sum-

mer Dulness Not in Sight-McAllister's Vic-tor Trade-Eisenbrandt Sons to Move-Sanders & Stayman Enlarge Talking De-partment-Other News of Interest.

(special to the Talking Machine World.)Baltimore, Md., June 6, 1910.

Statements by the various dealers coveringthe month of May would indicate that condi-tions have been very favorable for the trade.Contrary to expectations, the summer dulnesshas not yet struck the dealers, that is, themajority of them. This is probably due to thefact that the weather conditions have been un-usual, in that cool weather has prevailed rightalong and has tempted the shoppers to be outin force just the same as during the busy timesof the winter months.

William McCallister & Sons, Baltimore street,near Howard, are having fine results with thevarious styles of Victors. Their success, in fact,has been such that they have established severalnew agencies in east and southeast Baltimore.The demands in those sections for these popularinstruments have come in so strong recentlythat the firm found it necessary to put on thesenew agencies in order to properly handle the in-creasing demands on the trade.

H. R. Eisenbrandt Sons, Charles and Lexing-ton streets, who rim a big line of Victors, havebig signs in front of their business establish-ment announcing that they will move to theirnew and more spacious quarters on NorthHoward street, near Saratoga street, just assoon as the new building is completed. Workon the new establishment is progressing rapidly.

Ademor N. Petit, 318 North Howard street,tr ho has conducted the talking machine busi-ness for a number of years in this city, is busywith the retiring sale which has been in prog-ress for the past several weeks.

Sanders & Stayman have had such successwith their vast lines of Columbias and Victorsthat they have found it necessary to extend theirtalking machine department on the fifth floorof their store at the southeast corner of Charlesand Fayette streets. While the business wasformerly confined to one room, where the recordswere stored and the sales transacted, the latestmove of the firm changes all of this. ManagerAlbert Bowden has the records and machinesin one huge storeroom, while the addition con-sists of a spacious sales department and music

room. Business for the month, according toMr. Bowden, has been excellent.

Morris Silverstein is now connected with thetalking machine department of Cohen & Hughes,who handle the Victor and Edison lines. Mr.Silverstein first came here from Louisville,where he was manager for the Columbia Phono-graph Co., to take charge of the company's localstore. He later changed and went into businesson his own account w ith a line of Victors andColumbias on Howard street, near Lexington.He relinquished this to accept his present posi-tion with Cohen & Hughes.

Manager T. Allan Laurie, of the local store ofthe Columbia Phonograph Co., states that as aresult of the splendid display made by theColumbia Co. at Richmond many of the pianodealers have been convinced that there is alarger field for talking machines and he believesthat the result will be the establishment of manymore Columbia agencies in the Southern States,controlled by the Baltimore office.

William Reiser, formerly of A. N. Petit Co.,who are about to retire from the local field,has been placed in charge of the retail depart-ment of E. F. Droop & Sons Co. by ManagerRoberts. Droops handle the Victor and Edisonand report that the month has started in withgood indications for a nice summer business.

Cohen & Hughes have rearranged the frontpart of the first floor of their store for the salesdepartment for talking machines. This worksto better advantage than the former arrange-ment of having this department on the secondfloor. The storeroom will remain on the secondfloor. Manager Grottendick reports that themonth has shown up well.

LIPMAN KAISER'S VACATION.

Lipman Kaiser, director of the talking machinedepartment of the S. B. Davega Co., New York,starts on a month's vacation to Belgrade, Me., onJune 30. A cottage has been rented, and he will beaccompanied by Mrs. Kaiser. As Belgrade is inthe lake region of Maine, Mr. Kaiser will do alot of fishing and boating, and on his returnit will be strange if not a few fish stories willbe in order. The business of the S. B. DavegaCo. is running 25 per cent. better than last year.

The Columbia Phonograph Co. are already re-ceiving orders for the Grafonola Mignon fromdealers who saw it at Richmond, Va. A descrip-tion of the machine was mailed to all Columbiadealers.

I

st

This is Our

Victrola ProtectorFor Victrola XII and Amberolas also

Every high-class machine on your floorshould have a protector. It insures them frominjury, dust and dampness.

Most of your customers use their machines ontheir verandas, yachts, etc., during the summer ;where they are exposed to the weather. Youcan make good profits and pleased customers byselling them protectors.

(I Write us NOW for samples of materials,prices, etc.

S. B. DAVEGA CO.126 University Place

New York City


ENJOINS ANOTHER PRICE CUTTER.

The National Phonograph Co. Secure an OrderEnjoining David Reinhorn from Selling Edi-son Phonographs and Records Below Price-Extracts from the Judge's Order.

Below appears in part an order recentlyissued in the United States Circuit Court forthe District of New .lersey, providing for theissuance of an injunction enjoining and restrain-ing David Reinhorn, of 91 Springfield avenue.Newark, N. J., from disposing of Edison phono-graphs, reproducers and records, covered by thethree patents in suit, at prices less than thoseprescribed by the National Phonograph Co. Thepreliminary injunction, filed May 31, dwellsparticularly on the sale of second-hand goodsthat may have been acquired from private ownersof phonographs. The substantial portion ofJudge Relistab's order follows:

enttuNIED, ADJUDGED and DECREED, that a pre-liminary injunction issue enjoining and restraining thesaid defendant, David Reinhorn and his associates.agents and employees and all persons acting under hiscontrol or in privity with him, pending the cause anduntil the further order of the Court, from in any wayinterfering with the carrying out of the selling li-cense system of the complainant, National PhonograplCo.. and from soliciting or procuring or aiding in anyway in the violation of any of the provisions of any andall license agreements between the complainant and itsjobbers and dealers; and from soliciting, obtaining andprocuring any of the authorized jobbers and dealers ofthe complainant, to sell to him any Edison phonographsor any Edison reproducers at less than the list pricesprescribed by tbe complainant, and any Edison Stand-ard Records at less than 35 cents each, or any Edi-son Amberol records at less than 50 cents each.

Also from soliciting. aiding, obtaining, or procuringany users or members of the public who have previouslypurchased the said Edison records in cartons bearingthe printed notices of restrictions imposed on tbe useand sale thereof by the complainant, and subject to therestrictions of the said notices to sell the said Edisonrecords to defendant at second-hand at prices less thanthose named in said restriction notices, namely, 35cents each for Edison Standard records, and 50 centseach for Edison Amberol records, or to violate in anywise any of tbe said restrictions in said notices contained; and from selling or causing to be sold anyEdison phonographs or Edison reproducers at lessthan the list prices prescribed by complainant. . . .

in violation of the provisions of the jobbers and deal-ers' license agreements. which are in evidence, and fromdirectly or indirectly using or causing to be used, sellingor causing to be sold, any apparatus, articles or devicesembodying, operating or constructed in accordance withthe inventions and improvements in said Letters PatentNos. 744.260. 782,375 and 798,478, without the licenseand consent of complainants thereto.

Many an employe nurses his job so faithfullythat he finally puts it to sleep.

A JULY 4TH WINDOW DISPLAY.

Victor Talking Machine Co. Take Advantage ofCrusade for Safe and Sane Celebration toPrepare Handsome and Timely Window Dis-play for Dealers.

Taking advantage of the present -crusade allover the country for a safe and sane Fourth ofJuly celebration, the Victor Talking Machine Co.

of the accompanying interesting illustration.On the large shield hung in the center between

the two American flags appears the following:"On the Glorious old Fourth bombard your

friends and neighbors with patriotic music fromthe cannon horn of your Victor. They'll enjoyit immensely-and so will you. we'll be glad tofurnish the ammunition by supplying all Victorrecords you may wish. Come in and let us fireoff a few records for you now."

(A,(dot rcsirth

THE VICTOR JULY 4TII WINDOW.

have had prepared for the use of their dealers anelaborate window display of a nature to attractthe attention of everyone who passes a windowin which it is shown, and an excellent idea ofthe arrangement may be obtained from a perusal

Here is the Opportunity of a Lifetime

For every Edison dealer in a city or townof any size where considerable businesscorrespondence is carried on-in handling

The EdisonBusiness Phonograph

While the business man enjoys the Phonograph in his home he needs theBusiness Phonograph in his business -because it cuts the cost of letter writingin two, enables him to turn out twice as much work as formerly and yet doublethe amount of efficiency out of every employe on his correspondence staff.

The whole business field is your territory, the opportunity is limitless, theprofits are generous and there is not enough competition to shake a stick at.The surface has not even been scratched. Get in while the game is young.Write us for full particulars to -day.

The Edison Business Phonograph Company, 207 Lakeside Ave., Orange, N. J.

The little girl has a canteen hung from hershoulder bearing the words: "I bought Victorrecords instead of fireworks." The knapsackbears the "ammunition" in the form of a selectedlist of patriotic records suitable for the occasion,while the six records piled up cannon fashionalso represent patriotic airs.

The drum resting beneath the knapsack bearsstrong copy on its head showing that "You canface the music on the Victor in perfect safetyand still celebrate the Fourth in the most in-spiring and patriotic way." The display is bril-liantly colored and should prove a businessboomer for those dealers who use it in its en-tirety or in part. It is one of the most effectivewindow displays prepared by Ellis Hansen andshould be used by every "live" dealer.

THE BURCHARD NEEDLES.

The Quality Features of the Needles Made byF. R. Re:ngruber of Schwabach, Bavaria,Brought to Attention.

The needle question is always an interestingone to dealers and some very pertinent remarkson this subject are contained in the volume de-voted to the Burchard needles issued by F. R.Reingruber, Schwabach, Bavaria, Germany,whose advertisement appears elsewhere. In thisbooklet he emphasizes the quality value of theBurchard needles, and the fact that a variedseries are turned out to suit all styles of play-ing, moreover, that they move noiselessly overthe' disc, and can be used several times. Theprocess of manufacture is explained and illus-strated in detail, and information of value isconveyed which should interest dealers and thetrade generally. Emphasis is placed upon thequality of material used in these needles.

C


No man is going to let a $200 musicalinstrument stand idle. He is a recordbuyer from the first and continually.Every Columbia Grafonola you sell isMoney in the Bank.


BOSTON'S BUDGET OF NEWS.June's Favorable Outlook-Eastern Co.'s Good Report-Constantino's Gift of Graphophone-

E. T. M. Co.'s Field Day-Summer Closing Plans-Anent the Conclave Co.-Atkinson In-stalls Talker Department-Many New Dealers Recorded-Healthy Conditions Prevail.

(Special to The Talking Machine World.)Boston, Mass., June 8, 1910.

June opened magnificently from a talking ma-chine standpoint. While there was not muchlife to the May volume, still it was of sufficientimportance to show that business was simply"quiet" and not due to any particular disturbingelements. That is a condition that is expectedevery year at that time. The first week in Juneconsisted of only five days, but the total busi-ness, both wholesale and retail, was very large.A rush of summer business-machines andrecords for summer cottages, camps, hotels andclubs-was the real cause of the activity, and itthe demand continues at the same pace, it willcreate a record month for June.

E. F. Taft, secretary and general manager ofthe Eastern Talking Machine Co., Victor andEdison jobbers, reports the closing of a verysuccessful five months' business to June 1-atrade that is way ahead of last year's similarperiod. This total is made up of the higherpriced machines and records, which conclusivelyproves that the public, as the final distributingelement, is recognizing the advantage of pur-chasing talking machines of the highest quality.Anent collections, Mr. Taft said they were goodas a whole, taking in wholesale and retail ends,but as customary with every business, there arealways some who need more of the "Pleaseremit" than others. Mr. Taft is planning to at-tend the national convention, where he is alwaysa popular figure.

Arthur Erisman, Boston manager of the Co-lumbia Phonograph Co., recently received thefollowing letter from William 0. Mann, super-intendent of the Massachusetts HomeopathicHospital: "I am pleased to inform you tbat thegraphophone which was presented to this hos-pital some time ago by Mr. Constantino, has beena source of great pleasure to the patients. Ithas been the means of their passing many pleas-ant hours which otherwise would have beendull and tiresome." The presentation of theColumbia Grafonola by Constantino has alreadyappeared in these columns, so it is interestingto note the joys that have been reaped by itspresence. Mr. Erisman will spend a few days atAtlantic City, following the convention proceed-ings.

The usual air of activity was witnessed onThe World correspondent's usual trip to thehuge Victor. emporium of M. Steiiiert & SonsCo. Nearly all the sound -proof booths werefilled with prospective retail customers listeningto the strains of the Victor, while the activityin the wholesale line was attested to by thebustle in the shipping rooms and the energeticwork of the clerical force. Herbert L. Royer.manager, classifies trade as "excellent," indirect-

ly bearing out what could be seen at a glance.The following brief dialogue is expected to occuron the first day of the convention: Question:"Mr. Royer?" Answer: "Present!"

The E. T. M. Co. Associated held their finalmeeting for tne fiscal year the last of May.Secretary S. J. Freeman said the associationhad accomplished a great deal which could notbe secured individually. The summary of thework was read, and it brought forth many in-teresting figures. The next meeting will occurin September.

It was voted at the lait meeting to hold an"E. T. M." Field Day, probably at Providence.R. I., on June 17. A. W. Chamberlain has theentertainment problem under consideration, andthere will be lots of it-entertainment. "Themain attraction" will be a ball game betweenthe "Victors" and the "Edisons," composed of thefollowing teams: Victors, S. H. Brown, captain;M. L. Read, Joseph Price, Robert McCourt,John McLaughlin, Harry Caddigan, JosephGreene. Stephen Lamont, Edw. Wilkinson; Edi-sons, A. W. Chamberlain, captain. W. J. Fitz-gerald, Edw. Welch, Fred Finn, B. F. Reardon.J. Spillane, C. J. Aurbach, Thomas Murphy.George Reece. General Manager E. F. Taft re-fuses to serve as umpire because of the excessiverisk of personal violence, so here's a chance forsomeone like Eva Tanguay (who doesn't care.)The writer has received a "straight tip" to placehis change on the Edisons.

J. V. Gately, of Maynard, Mass., recentlyadded the Columbia line of machines, securingthe exclusive representation at that point.

The Atkinson Furniture Co., Tremont andEliot streets, Boston, have installed a talkingmachine department, managed by L. F. Lambert,assisted by F. A. Lambert. They handle Edisonand Victor instruments. L. F. Lambert says avigorous advertising campaign will be plannedto capture the fall trade.

0,ne of the big talking machine concerns onthe north side of the city is the Tosi Music Co.,who sell the three big lines, Columbia, Edisonand Victor. They sell a great many of thehigh price operatic records in Italian.

Perhaps the youngest dealerHarry Rosen, of School street.been in business for a numbergood following of the best trade,proof display rooms adjoiningroom, and taking it all and all,talking machine business.

"Chargoggagoggmancbauggagoggchaubungaun-gamaugg" is not the name of a new machine,needle or record. It's simply the short name ofthe lake, on the shores of which Henry L.Winkleman, manager of the Victor talking ma-chine department of the Oliver Ditson Co., plans

in the city isMr. Rosen hasof years, has acompact, sound -his main ware -transacts a fine

to spend his vacation. This wonderful lakeis in Webster, Mass. Mr. Winkleman reportsa continuance of the gratifying Victor businesswhich the Ditson Co. execute from month tomonth.

One of the Massachusetts dealers who has se-cured the Columbia agency is D. J. Barnicle, otSouth Framingham, taking it as an exclu.siveproposition.

In the accompanying illustration is seen whatcan be accomplished by inventive genius. The"geniusor" is W. J. Fitzgerald, and that he

EASTERN TALKING MACHINE CO.'S SPECIAL WINDOW.

showed admirable judgment in the decorativescheme is best vouchsafed by the throngs ofpeople who admired the display daily. The ladywears an operatic gown, and the scene showsher playing a Victrola after she has attendedthe opera. She also has that Victor -smile thatalways appears soon after the first few notes ofmusic are heard. meaning "it's just like theopera." Good work. Fitz, keep it up!

C. B. Thompson has resigned his position otmanager of the talking machine department ofthe Henry Siegel Co. He is at present con-sidering several propositions.

In Foxboro, Mass., J. William Gove has under-taken the promotion of the Columbia goods ex-clusively. A good-sized initial order signalizesthe movement.

The Edison "$pecial $ummer $ervice" of theBoston Cycle & Sundry Co. is going along ex-tensively with this company, according toCharles R. Cooper, general manager. He alsopaid the advertising merits of The World aflattering testimonial, saying he had a numberof inquiries from his small advertisement in thelast issue. "One of the features of last month'strade," Mr. Cooper added, "was the exceptionaldemand for Edison Amberol attachments, whichstimulated business considerably."

F. S. Boyd, manager of the Iver-Johnson Co.'s

42 THE TALKING MACHINE WORLD.talking machine department, is another memberof the trade to attest the rush in the Amberolattachments for Edison machines, as well asgeneral retail business. Mr. Boyd expects tospend his vacation in Maine.

The big jobbing houses of the Eastern Talk-ing Machine Co. (Victor and Edison machines)have agreed to close Saturday afternoons at 1o'clock during July and August, so the boyswill get an opportunity to commune withnature quite a lot this summer. The OliverDitson Co. will, as iu years past, be closedduring that period, and this policy will un-doubtedly be followed by the other jobbinghouses in the city.

Manager Childs of the recording departmentof the Victor Talking Machine Co. was in Bos-ton recently for the purpose of arranging withseveral artists for the recording of a number ofNeapolitan songs in Italian, the larger numberof which will be double-faced.

Edison Triumph Machine No. 55324, whichwas secured from the ruins of the Chelsea fireseveral years ago, is still occupying a niche offame at the talking machine department of theHoughton & Dutton Co. The only missing partsare the brass gears and the reproducer, whichspeaks decidedly well for the sound constructionof Edison machines. Other instruments in thisconflagration, including pianos, were totally de-stroyed. Wm. F. Howes, manager of this de-partment, speaks encouragingly of business con-ditions with the three lines which they handle:Columbia, Edison and Victor.

R. J. Costa & Bro., Fall River, Mass., are nowfull-fledged Columbia representatives, havingbooked that agency recently under the "exclu-sive" stipulation.

Here's a sales stimulator of the first waterthat is being promoted by the C. E. Osgood Co.,under the able direction of Manager Sylvester.It's a "Record Club" with an initiation fee of65 cents to pay for a double -face Columbiarecord, and if you keep up the dues of buyinga similar priced record each week for 12 weeks,you are presented with a golden oak cabinet ofa late design with a capacity of 75 records. Ityou miss a week, you miss the cabinet, as youmust buy each week for 12 weeks. 'Tis quitea novel scheme to "keep 'em coming," and there'sno telling what additional sales can be made byseeing a customer 12 weeks in succession.

Racicot Bros., the big furniture installmenthouse of Webster, Mass., celebrated the securingof the Columbia repertoire of machine by an

initial order embracing the complete line ofgoods.

Harry L. Tilton, president of the NationalSportsman, Inc., 75 Federal street, this city,says they are planning to devote considerableenergy toward furthering talking machine salesin the near future. This concern are exclusiveColumbia dealers.

Victor manager S. J. Freeman and Edison"Overseer" A. W. Chamberlain of the EasternTalking Machine Co., are about even in theirclaims for a good staple May -June volume ofbusiness. Both these gentlemen are adepts intheir station, and there is considerable good-natured "rivalry" as to the "bigness" of sales.

The Conclave Phonograph Co., operated bySamuel Katz, recently opened talking machinewarerooms at 199 Tremont street, this city,handling the Victor, Edison and Columbia prod-ucts. This house also controls stores on Port-land Street and Staniford street. It is learnedto -day that the National Phonograph Co. haverequested the foregoing concern to withdrawEdison machines from exhibition and sale. TheVictor Talking Machine Co. have also done like-wise, and what will be done if these requestsare not complied with is a matter of conjucture.The home companies claim that the present areais now well represented, as they even turneddown the proposition of a well-known jobberrecently, who wished to invade the same spot.

JUST A "TIP" FROM LONDON.

Seventeen Public Parks to be Supplied withTalking Machine Concerts-What Are OurDealers Doing Along These Lines-Isn't ItTime to "Wake Up" and Get to Work.

The London City Council have made arrange-ments to give talking machine concerts in seven-teen parks in London during the summer months.The season opened late in May and will closelate in August.

Isn't this a tip for talking machine jobbersand dealers in this country to wake up? Howmuch more effective a first class talking machinewith a repertoire of first class records wouldbe in supplying music for the parks than a poorband. There is no reason why every town andvillage should not have popular talking machineconcerts during the summer if the dealer onlybecomes alive to his opportunities and goes afterthe town officials. If the talking machine isgood enough for the parks in the capital of Eng-

THE SENECA41 Here's the new disc rackequipped with board shelving.41 Openings are 3 inches wide,over double the width of ourother disc racks.1J It is 46 inches wide and 51 in-ches high. Four shelves for 10 -inch discs. One for 12 -inch.41 Finish in bright or dull cop-per.41 Price is $14.00, envelopes notincluded.41 "The Heise System" of wireracks is the " last word " in stockcarrying systems.

ORDER NOW

SYRACUSE WIRE WORKSR. S. Williams

SoORONTO AND WINNIPEG& Sons Co.Co9 Canadian Representatives SYRACUSE, N. Y.

land it should be good enough for the parks inthis country.

CONDITIONS IN GERMANY.

Keen Competition and Low Prices Helped toKeep the Talking Machine Business in BadShape Last Year-Larger Concerns Bene-fitted-Export Trade Better Than Domestic-Decided Improvement in Business Re-ported This Year.

(Special to The Talking Machine World.)Berlin, Germany, June 2, 1910.

While conditions in the talking machine tradein this country show a decided improvement ascompared with last year, yet the market, viewedas a whole for the past year, was anything butsatisfactory. Keen competition among a numberof large firms forced the prices down consider-ably. The low prices which prevailed, in spiteof extended credit allowed for larger orders,made it extremely difficult for the medium-sizedand smaller firms to compete with any chance ofsuccess. Consequently the business done wasconfined to a few large firms, and considerableincreases in their turn-overs are to be reported.The remaining factories, on the other hand, eithermade no progress or even, fell below their stand-ard of the previous year.

Conditions in the export trade were somewhatbetter. Taken altogether there was a noticeableincrease in exports. Russia and Austria were theprincipal buyers. The exports to France andSwitzerland show a great falling off, but Centraland South America, India and the Dutch EastIndies show a gratifying increase in their im-ports of German talking machines. Export priceshave also ruled much lower, in spite of the de-mand for better quality. The German manufac-turers have endeavored to keep pace with therequirements in this latter respect. The ma-chines have been greatly improved, as comparedwith those of earlier date, and there are every-where signs of unflagging efforts to perfect them.Manufacturers endeavor to cover the extra ex-pense incurred in this way by improved andcbeapened means of production.

Conditions were favorable to the manufactureof discs and records. Shellac, the most importantraw material used in the manufacture of discs,was obtainable at fair prices, in contradistinctionto former years, when the trade had to reckonwith very high prices for this commodity-oftenmore than double the present figure. As regardsother raw materials, there was a sufficient sup-ply and prices were normal.

In Germany for the greater part of the yearthe demand for discs and records was slack. Theexport trade also shows a falling off. In spite ofthis a number of the larger manufacturers showan increase in business, whereas other firms, suc-cessful in the past, were forced to witness a largedecrease in their turn -over. This state of affaiisis partly attributed to Austrian competition.Numerous German firms, which were formerlyexporters to Austria, have established themselvesin that country and manufacture there, becausethe Austrian duty on these articles precludes thepossibility of exporting German discs and records'o the market.

BLANCHE RING SIGNS CONTRACT.

Blanche Ring, the great favorite in light operaand comedy fields, has signed a three years' con-tract to make talking machine records for theVictor Talking Machine Co.

CAVALIERI POSTERS ADMIRED.

The colored posters of Lena Cavalieri, sent thetrade by the Columbia Phonograph Co., general,are spoken of in the most enthusiastic way fortheir beauty of coloring and artistic design.

You won't sell any goods to the people whodon't come into the store. Study constantly howto get more people into the store and sales willsurely come later.


Ho for the Jobbers Convention!The National Association of Talking Machine Jobbers Will Convene at Atlantic City July 5th to 9th-The Gathering

Promises to be the Most Notable One in Talking Machine History as Indications Now Point to a LargerAttendance Than Any Previous Year-Secretary J. C. Roush is Doing Great Work to Stimulate

Interest in the Organization-Every Jobber Should be Present Either in Person or ThroughRepresentatives-Prominent Members of the Industry Will Attend and the

Success of the Meet is Assured.

Talking machine jobbers are now preparing forthe big convention at Atlantic City next month.It will commence on July 5 and members whodesire to spend a few days at the sea shore willprobably take this occasion to pass the nationalholiday at the famous resort where they will beswept by ocean breezes.

period of the association's existence that it isnow one of the great factors of the talkingmachine world.

"A membership is doubly important becausethe policy of the association does not, in anysense of the word, savor in the least of a 'club,'a weapon against others. It has, maintains and

JOBBERS PHOTOGRAPHED IN FRONT OF THE CIIALFONTE. JULY, 1909.

During a chat with J. C. Roush, secretary ofthe National Talking Machine Jobbers' Associa-tion, he stated that the attendance promises tobe unusually large. A great many jobbers Eastand West have signified their intention to bePresent and participate in convention work.

L. C. Wiswell, manager of the talking machinedepartment of Lyon & Healy, has secured specialrailroad rates. The cost from Chicago to AtlanticCity and return will be but $26.

Aside from the business session, which will beof unusual interest, there will be fun as well,for a baseball game is planned between the east-ern and western jobbers. There will be lots offun as well as serious business talk.

The organization is in splendid working orderand in a recent communication. in which he setsforth some advantages of the association, Secre-tary Roush says:

"The purpose of the organization is for directand mutual benefit of the talking machine jobber.So much has been accomplished within the short

caters to the good will of all talking machinemerchants and talking machine companies alike.Its purpose is to secure business relations andprocedures directly to the better interests of thejobber; settle all trade differences, eliminate lostmotion and facilitate transactions by the friendlyexchange of ideas and courteous arbitration.

"The greatest benefit derived from a member-ship In this association is from the particularfeature of "delinquent reports." This, in itself,is worth more in dollars and cents than the an-nual dues amount to, which are only $15. Thisreport is compiled monthly from the individualreports which every jobber sends in. Semi-an-nually a complete report is issued in booklet formshowing the exact condition of all questionableaccounts as reported by all of the jobbers in thecountry. This information is far better than anycredit agency, for it is right up to the minuteand gives specific and detailed information of allirregularities; shows when an account first be-comes 'slow,' when it is beginning to 'go wrong.'Furthermore, with the utmost fairness, it re-instates immediate:y the merchant who has pre-viously been listed as irregular or worse andplaces him again in favor.

"Among other things the association hasbrought about the abolishment of express ship-ments on new monthly records.

nANQIET OF THE Jornwas' ASSOCIATION AT THE SIIELBOCIINE, JULY, 1909.

JOBBERS AS GUESTS OF THE NATIONAL CO. AT THE ESSEX COUNTY CLUB, JULY, 1909,

"Has done away with indiscriminate price cut-ting on various items.

"Has succeeded in adjusting irregularities inshipments from the different factories, savingtime, money, delays and unnecessary correspond-ence.

"Has protected the jobbing trade against re-tail buyers qualifying as dealers to obtain ma-chines at wholesale prices.

"Engaged the attention and co-operation of thefactories in many different trade matters, directand indirect, prominent among which is a co-operation with insurance companies, facilitatingan equitable adjustment of partial losses by firesand water and replacement of stocks.

"The association has done and is doing a lot ofthings.

"Belonging to the association is just like payingout a dollar to get ten. And that sounds prettygood to a talking machine jobber."

The jobbers' association is now well established

44 THE TALKING MACHINE WORLD.and has on its membership roll leading jobbersEast and West.

The association has labored to bring about cer-tain trade reforms which benefit dealers as wellas jobbers.

It must be conceded by those who are familiarwith the association work that it has accom-plished a good deal for the betterment of the in-dustry.

Special reports of State commissioners will bemade regarding the association.

A complete list of the State commissioners com-prises the following names:State Commissioners, National Association.Maine-\V. H. Ross & Son, Portland, Me.Vermont, New Hampshire, Massachusetts-E.

F. Taft, Eastern Talking Machine, Boston, Mass.New York-Max Landay, Landay Bros., New

York City.Connecticut-Mr. Silverman, Pardee -Ellen-

berger Co.. New Haven, Conn.New Jersey-Edisonia Co., Newark, N. J.Pennsylvania-Dan O'Neil, C. J. Heppe Co.,

Philadelphia, Pa.; J. Fisher, C. C. Mellor Co.,Pittsburg, Pa.'

Maryland, Virginia-Carl Droop, E. F. Droop &Sons, Washington, D. C.

Ohio-Thos. Towel], Eclipse Musical Co., Cleve-land, 0.

North Carolina, Kentucky-Montenegro-ReihmCo., Louisville, Ky.

Georgia, Florida-Ben Lee Crew, Phillips &Crew, Atlanta, Ga.

Alabama, Tennessee-W. H. Reynolds, Mobile,Ala.

Indiana-C. C. Koehring Bros., Indianapolis,Ind.

Illinois-L. C. Wiswell, Lyon & Healy, Chicago.Michigan-Max Shaffenberg, Grinnell Bros.,

Detroit, Mich.Wisconsin-Lawrence McGreal, Milwaukee,

Wis.Minnesota-Lawrence Lucker, Minneapolis,

Minn.Blish, Harger & Blish, Des Moines.

Ia.Missouri, Arkansas-Burton Pierce, Jenkins

Sons Music Co., Kansas City, Mo.Louisiana-National Automatic Fire Alarm Co.,

New Orleans.Texas, Oklahoma-Houston Phonograph Co.,

Houston, Tex.Nebraska, South Dakota-Ross P. Curtice Co.,

Lincoln, Neb.Montana-Montana Phonograph Co., Helena,

Mont.

Colorado-Knight-Campbell Co., Denver, Colo.Utah-Consolidated Music Co., Salt Lake City,

Utah.California-Southern California Music Co., Los

Angeles, Cal.Oregon, ldaho-Mr. Graves, Graves Music Co.,

Portland. Ore.Washington-Eller Piano House, Spokane,

Wash.Committees on Convention.

Arrangement and reception committee-Law-rence Lucker, Minnesota Phonograph Co., Min-neapolis, Minn.; Frank Davison, Perry 13. Whit -sit Co., Columbus, 0.; L. C. \Viswell, Lyon &Healy, Chicago, Ill.; Thos. Towell, EclipseMusical Co., Cleveland, 0.; Dan. O'Neil, C. J.Heppe & Son. Philadelphia, Pa.; Mr. Silverman,Pardee -Ellenberger, New Haven, Conn.-; J. Fisher,C. C. Mellor Co., Pittsburg, Pa.; Geo. E. Mickels,Nebraska Cycle Co., Lincoln, Neb.; \V. H. Rey-nolds, Mobile, Ala.; Ben Lee Crew, Phillips &Crew Co., Atlanta, Ga.

Arrangement committee-Lawrence Lucker,Minnesota Phonograph Co., Minneapolis, Minn.;L. C. Wiswell, Lyon & Healy, Chicago, Ill.; FrankDavisson, Perry B. Whitsit Co., Columbus, 0.;Thos. Towell, Eclipse Musical Co., Cleveland, 0.;Dan O'Neil, C. J. Heppe Co., Philadelphia, Pa.

Hotel Rates for the Convention.One person in single room without private

bath, $3.50 and $4 per day.Two persons in double room, two single beds,

without private bath, $6, $7 and $8 per day.One person in double room with private bath,

$6 per day.Two persons in double room with private bath,

$10 per day.Two persons in extra large front corner room,

with private bath, $12 per day.

ALL ABOARD FOR ATLANTIC CITY.

Every Detail Arranged for Jobbers Attending-Are You Ready?

As this is the last issue of The World beforethe coming jobbers' convention at Atlantic City,July 5, 6 and 7, J. Newcomb Blackman, chair-man of the press committee, calls attention tothe importance of attendance as follows:

To Fellow Jobbers-Mr. Roush, chairman ofthe committee of arrangements, has prepared aprogram which should certainly insure attend-ance from Portland, Me., to Oregon. Nobody canconsistently excuse non-attendance through thelack of information. There is a business side

Purchase Quality NeedlesBURCH ARD needles

naturally cost morethan needles of an in-ferior quality, but, theyhave advantages whichwill be plain to all.

NIANUFACTURED IN THREE STYLES

No. 1. For Soft Phying

They move noislessly overthe disc and each needle canbe used at least six times.You can get more out ofBURCH ARD needles thanany other on the market.Send for a sample order ofthese needles and you willuse no others.

No. 2. For Loud Playing

No. 3. For Strong Tone MusicWrite for samples. We are prepared to arrange for sole sales agency in the United States.

WriteF. R. REINGRUBER, SCHWABACH, BAVARIA, GERMANY

to the convention, which, aside from the en-joyable time, is worthy of your decision to come.

These yearly conventions are being hailed byboth the factory representatives and the jobbersas the one best opportunity to get betteracquainted and have a better understanding.

If you have some "good ideas" which youthink will benefit the trade as a whole, by allmeans come and let them be known. On theother hand, if you have some "bad ideas" and donot recognize them as such, the Atlantic Cityconvention is a good place to have the mind"broadened" and optimism "cultivated."

When you go home you may be so greatly en-lightened as to the possibilities of the businessthat your enlightenment will produce for youprosperity directly traceable to what you haveseen and heard by friendly contact with otherswho have chosen the talking machine businessas their vocation.

Your fall campaign can best be arranged afteryou have visited, in July, the Victor and Edisonfactories and by observation and careful applica-tion to the situation as presented determine whatseems to be the apparent situation this fall.

As to the pleasure of attendance, simply referto the program as published by Chairman Roushof the arrangement committee.

Let's all go, and if you and your competitorhave a "grouch" make this your opportunity tobury the hatchet, for friendly competition is theideal kind and produces the best results. If youhave decided to come won't you do your bestto influence others?

Yours for the biggest convention yet,J. NEWCOMB BLACKMAN.

THE CONVENTION BASEBALL GAME.Messrs. Dolbeer and Geissler Study the Rules

-Both Nines in Training-What J. New-comb Blackman, Chairman Press Committeeand Captain Eastern Nine, Reports.

Captains Wiswell and Blackman, of the West-ern and Eastern nines, respectively, are in train-ing and urging that the habits of their fellowteam mates be limited to that entirely consistentwith the proper physical condition befitting theimportant position of a member on either nine.

The recording laboratory representatives willpreserve for future reference the decisions ofthe umpires, although there will be no appealsallowed and the moving picture department ofthe Edison Co. will reproduce true to life theenergy of a talking machine jobber as intro-duced in a baseball game.

The members of the opposing nines will there-fore arrange their movements to make as pleas-ing a production of the moving pictures as willuphold the dignity of such an important occa-sion.

In case some of the members do not "movefast" they will be "cut out," even though an "ex-change" may result and a "scrap" follow.

The players will be required to bring theirown gloves sufficiently padded to properly resistanything that may come their way and leavetheir hands clean.

Now play ball.

RECENTLY INCORPORATED.

The Medicophone Post -Graduate Co., NewYork, have incorporated with capital stock of$200,000 to deal in and lease phonographs, mov-ing picture machines, stereoscopes, etc.; lectures.Incorporators: J. C. Cameron, J. MacDonald andW. M. Brickner.

The Victor Film Service Co., Buffalo, N. Y.,have incorporated with capital stock of $25,000for the purpose of manufacturing, .publishing,importing and dealing in films, machines, me-chanical musical instruments, etc. Incorporators-S. M. Klee, A. A. Schmidt and J. Ryan.

The Silas E. Pearsall Co., Newark, N. J., haveincorporated with capital stock of $30,000 forthe purpose of manufacturing phonographs,talking machines, records, etc. Incorporators:Geo. L. Stillwell, Wm. H. Clemens and Chas. L.Levsen.


WOOKEV & CO. OPENING.Well -Known Music House of Peoria, Ill., Hold

Three -Day Reception-Draw Large Crowds-Handle Columba and Victor Lines.

(Special to The Talking Machine World.)Peoria, Ill., June 4, 1910.

Wookey & Co., the prominent piano and talk-ing machine dealers of this city, held the for-mal opening of their new quarters at _320 to 322South Adams street, on Thursday, Friday andSaturday of last week, and as the event waswell advertised a large crowd was in attendanceeach day. The talking machine department ofthe store known as the "Bungalow" is said bymany traveling men to be one of the most com-plete in the west and has a number of separateparlors fitted up in elegant style.

Wookey & Co. handle the complete Victor andColumbia lines of machines and records, andRoy J. Keith, a representative of the formercompany, was in attendance in order to demon-strate the musical qualities of the latest stylesof Victrolas and the Auxetophone. On thewhole Wookey & Co. may well feel proud of thesuccess of their opening.

TALKER CHARMS LIZARDS.Reptiles Lie for Hours Under Influence of Music

from Machine at Picnic in California.

(Special to The Talking Machine World.)St. Bernardino, Cal., June 2, 1910.

Charmed by the music from the talking ma-chine of a picnic party, scores of lizards formed

VICTROLA RECITAL IN PATERSON.

Cleverly Arranged Program Given by Henry F.Hummer for the Woman's Society forChurch Work of the Second PresbyterianChurch.

Henry F. Hummer, Paterson, N. J., a Victordealer on the staff of the New York TalkingMachine Co., New York, is considered a man ofversatility, resourcefulness and energy. In addi-tion to doing a fine Victor business in his thriv-ing city, and being a valued dealer of the

a circle about the instrument and for hours layin silence as they listened to the notes of the"orchestra." The gathering of the reptiles forthe concert took place in Cable canyon, wherethe children of the Devore school were picnick-ing with their parents and teacher, Miss LouiseOliver.

The strange actions of the lizards as theyheard the music were watched with interest bythe members of the party, which also includedG. B. Oliver and Miss Ellen Oliver, of San Ber-nardino, who vouch for the story.

GRAPHOPHONE MUSIC OVER 'PHONE.

Novel Stunt Inaugurated in Connection withthe Dinner of the Dallas Advertising League.

(special to The Talking Machine World.)Dallas, Tex., June 5, 1910.

At the dinner given by the Dallas AdvertisingLeague at the Oriental Hotel in this city onMay 31, a novel feature of the gathering wasthe ingenious way music was supplied throughthe courtesy of Director Knight, of the Tele-phone Co., and Robt. R. Souders, local managerof the Columbia Phonograph Co. The grapho-phone was played in the showrooms at 315 Mainstreet, and the music transmitted over the 'phoneto the dining room, where it burst forth fromthe various horns distributed throughout theroom. It was a very novel and clever stunt, andeveryone voted it a great success. It was cer-tainly the best kind of advertising for the Co-lumbia manager and for the Telephone Co.

this line was in connection with the Woman'sSociety for Church Work of the Second Presby-terian Church, Paterson. shown in the accom-panying photograph. The event occurred May16, and it was voted that the friends of thesociety were given a rare treat in the programarranged by Mr. Hummer, which included Vic-trola records of Farrar, Caruso, Schumann-Heink, Homer. Melba. Mme. Gilibert. Journet,Farrar, Scotti, Paslo and Passari- the famous"Rigoletto" quartet and the "Lucia" sextette. Mr.Hummer furnished daintily printed copies of theprogram to the select audience, and the result

-- 7 e -'7141h-- -L

VICTROLA RECITAL IN SECOND PRESBYTERIAN CHURCH. PATERSON. N. J.

N. Y. T. M. Co., Mr. Hummer is fully alive tothe talking machine situation, and is alwaysready to furnish a Victrola entertainment tolodges, churches or any similar gathering whenthe beautiful effects of the Victrola may be dem-onstrated and a few prospects gained.

One of Mr. Hummer's latest achievements in

has been the sale of several Victrolas since.The local papers gave Mr. Hummer full creditfor his enterprise, and that leads to furtherbusiness. Other Victor dealers could adopt thisidea to advantage.

Jobbers will soon be "trekking" for Atlantic City.

45

Look for ItAt the Chalfonte

During Period of

Jobbers' ConventionJuly 5th to 8th, 1910

Valiquet's new andperfected attachmentforTalkingMachines,is built with a sound -board in accordancewith recognized prin-ciples. It replaces thehorn, fits any ma-chine and producesan improved a n dwonderful quality oftone. It adds 100 percent. to value of vocalrecords. Equals tonequality of $200 cabi-net machines at frac-tion of cost.A real improvement,original and success-ful, only 8x10 inchesin size. In a varietyof handsome designs.It is to the Jobber'sand Dealer's own in-terest to inspect thisn e w departure intonal apparatus.Exhibit to be incharge of L. P. Vali-quet, Inventor a n dPatentee.

Orders taken for early delivery.

L. P. ValiquetNEWARK, N. J.


The fact that Columbia Double -DiscRecords unfailingly outwear any othersis a thing your customers can't see orhear or feel when they buy-but it is afact, and they are finding it out.


WITH THE TRADE IN MILWAUKEE.

Retail Trade Satisfactory but Wholesale Mightbe Better-New Idea Cabinet Co. Incor-porated with Capital Stock of $25,000 toManufacture New Idea Cabinet-New De-partment for Boston Store-Talking Ma-chines for Schools-Edison Line with Ewen-National Co.'s Attachment Plan Pleases-McGreal on Business Tour-Kunde Con-centrates Business-Othev Items of Interest.

(Special to the Talking Machine World.)Milwaukee, Wis., June 9, 1910.

After ruling rather quiet during the month ofMay the retail talking machine trade is begin-ning to show signs of genuine improvement, andit is expected that the total June business willbe entirely satisfactory. One of the brightestfeatures of the situation is the fact that collec-tions are a little stronger than they have been oflate. It has been a peculiar fact that while busi-ness in most lines in Milwaukee has been verygood in the past few months, collections havebeen rather "tight."

Just as soon as weather conditions improve sothat the summer resort season can make its ap-pearance, another spurt in retail trade is ex-pected. The present weather, which necessitatesovercoats and coal fires, is far from being con-ducive to summer cottages and lake outings, andpeople are not quite ready to place orders formachines and records to be taken to their sum-mer homes. Wisconsin is filled with summer re-sorts, and this phase of the business is all-im-portant with the talking machine dealers of theState.

The wholesale business is not as satisfactoryas it might be, although jobbers say that it isas good as it usually is at this season of theyear, when country dealers are meeting with aslow business. Just as soon as the retail tradein the smaller towns about the State begins toshow signs of improvement it is expected thatthe wholesale trade will return to the normal.

The New Idea Cabinet Co. will be incorporatedat once in Milwaukee for the purpose of manu-facturing the "New Idea" disc cabinet, inventedby William Schmidt, traveling salesman for Law-rence McGreal. The capital stock of the com-pany will be placed at $25,000 and the incor-porators are Lawrence McGreal, William Schmidtand A. H. Ellis, the latter a member of theHomecraft Furniture Co. The New Idea CabinetCo. will open a new factory at Wauwatosa, asuburb of Milwaukee, and will install a com-plete new equipment of machinery. Work onthe plant will begin at once, and it is expectedthat it will be ready for operation by July 1.

The "New Idea" cabinet will be featured bythe company, although Homecraft, or "knock-down" furniture, will also be manufactured."The 'New Idea' cabinet is proving to be de-cidedly popular with both the retail and whole-sale trade," said Lawrence McGreal. "At ther resent time we have orders on hand for morethan 200 cabinets. We expect to so equip our

new factory that we shall be able to turn out atleast 200 cabinets each month."

Lawrence McGreal, Mrs. McGreal and MissGertrude Gannon, present owner of the McGrealretail store, will be in attendance at the comingconvention of the National Talking MachineJobbers' Association to be held at Atlantic Cityearly in July.

The Boston Store, of Milwaukee, has movedthe talking machine department into new, largerand more attractive quarters in conjunction withthe piano department on the third floor. Withinthe past year the store has remodeled its pianodepartment extensively, until now it ranksamong the best in the city, so the talking ma-chine department will be placed in good sur-roundings. Although in the past the talking ma-chine department has been under the supervisionof Manager Johnson, of the toy department, itis expected that it will now be largely under thedirection of Manager Hessin, of the piano depart-ment.

Wisconsin has one enterprising public schoolsuperintendent who believes that the talking ma-chine is the best medium for teaching his pupilsgood music. Superintendent H. C. Buell, of theJanesville schools, one of the best known educa-tors in the State, and a former president of theWisconsin State Teachers' Association, is givinga series of grand opera phonographic concerts inLoth high schools and ward schools of his city.These concerts take the place of the regularmorning exercises, for a time at least, and aregreatly enjoyed by the young people. The bestgrand opera records on the market have beencollected by Superintendent Buell, and he is giv-ing his pupils the opportunity of listening tothe very best artists, supplemented by explana-tory talks by the teachers in music.

George Ewen has secured the Edison agencyat Rice Lake, Wis., and is now offering a fullline of machines and records to his trade.

The new plan of the National Phonograph Co.,which enables the purchaser of Amberola attach-ments to secure ten Amberola records, has beenmeeting with much favor all over the State, andmany reports concerning the success of the planhave been arriving from various cities. TheZabrosky music store at De Pere seems to be ex-periencing an especially fine business in the Am-berola line.

George Eicholz, Milwaukee nordt side dealer,will move his talking machine business to new,larger and more central quarters at the cornerof Twelfth and Wainut streets.

Lawrence McGreal, Milwaukee talking machinejobber, is absent from Milwaukee on the annualtrip of the Merchants and Manufacturers' Asso-ciation. About fifty merchants are on this year'sjunket, traveling through South Dakota andnorthwestern Iowa, advertising Milwaukee andextending the city's trade. Mr. McGreal took aVictrola and an Amberola with him and is busilyengaged in entertaining the party en route. Rec-ords will be made of the voices of the differentmembers of the party, and upon the return therecords will be presented to the Merchants and

Manufacturers' Association. Mr. McGreal has ac-wmpanied these annual trips of the associationfor several years and attributes the sale of manymachines as a direct result.

Announcement has been made of the approach-ing marriage of William P. Hope, the popularWisconsin and upper Michigan representative ofthe National Phonograph Co., to Miss NellieScott, of Marinette, Wis. The ceremony willtake place at Marinette some time during June.

William A. Schmidt, traveling representativeof the Lawrence McGreal Co., is on a successfulbusiness trip in southwestern and central Wis-consin. -

F. B. Schneider, talking machine dealer ofWatertown, Wis., was a recent Milwaukee visitor.

The Lawrence McGreals, the enterprising base-ball team of which Lawrence McGreal is presi-dent, is still holding first place in the Milwaukeecity league, and unless something unforeseenhappens the team is expected to carry away thebanner at the close of the season. Last year theteam scored second place and the season beforeit landed third position, so Mr. McGreal feelsconfident that his team is due for first placethis year.

A. G. Kunde, proprietor of the downtown Co-lumbia store at 516 Grand avenue, has discon-tinued his branch store at 316 Fond du Lac ave-nue in order to devote all his energies to hismain store. Mrs. Kunde, who was in charge ofthe Fond du Lac avenue establishment, will nowail her husband in the downtown store. "Weare having a good run of business in all generallines," said A. G. Kunde. "The Columbia 'B1I'style is selling especially well. We are begin-ning to experience quite a demand from thesummer resort trade, despite the fact that it isa little early in the season."

J. H. Becker, Jr., manager of the talking ma-chine department of the Hoeffier Mfg. Co., reportssome good sales of the Edison business phono-graph.

CREATED NEW UNIVERSAL JOBBERS.

(Special to The Talking Machine World.)Philadelphia, Pa., May 31, 1910.

J. A. Collins, who has been traveling themiddle west for the Universal Talking MachineManufacturing Co., manufacturers of the Zono-phone line, of this city, recently returned to head-quarters. He has been writing an excellent busi-ness and created a number of new jobbers anddealers. Mr. Collins was in New York, where helives when off the road, last week. The companyare busy in every department and, judging fromthe way orders are coming in, this will be theircondition for some time to come.

SAM -MARCO WITH VICTOR CO.

G. Mario Sammarco, the distinguished bari-tone of the Manhattan Opera House in NewYork, and Covent Garden, London, has beenadded to the list of artists exclusively controlledby the Victor Co.


QUAKER CITY GLEANINGS.

Cheery Reports from All Sections RegardingBusiness-Stock Being Ordered Early ThisYear to Provide for Fall Activity-Hender-son Chats of Exhibition Results-Buehn &

Bro. Represented in Tradesmen's Excursion-Philadelphia Trade at Jobbers' Convention-Penn Co.'s Good Report-Weymann &

Son Double Business of Last Year-VictorExpansion-Other Items.

(Special to The Talking Machine World.)Philadelphia, Pa., June 6, 1910.

The general expression of opinion is that theMay trade in talking machines was most satis-factory. All of the dealers report it to havebeen the best month of the year, and that itshowed a gradual working upward from the verystart, and the trade has entered June, the lastmonth of the first half of the year, with onlythe most sanguine feeling as to the result of theyear, that it will be the biggest in the historyof the talking machine business in this city.

I have found no complaints whatever from anysource. At the end of April there was some littlecomplaint as to slowness of getting goods fromthe factories, but even this seems to have regu-lated itself, and shipments are coming throughas fast as needed.

The Philadelphia dealers have not been buyingstock very heavily, however, as they are anxiousduring the next three months to clean out asmuch as possible. They are going to be a littlemore wise this year than last, and they will placetheir orders sufficiently early so that they willnot be handicapped, like last year, in gettinggoods when the busy fall and holiday season ar-rives. It would be well if the manufacturerswould show a little more inclination to help thedealers out in this particular, for it comes prettyhard on them to place large orders and have tomeet big bills before the money begins comingin at such a rate that they are able to meet theiroffice and ware room expenses, as well as largefactory bills.

There have been no new competitors to enterthe Philadelphia field during May, but most ofthe Philadelphia houses have branched out con-siderably throughout the adjoining territory, andhave established representatives in a number ofthe cities and larger towns. All the salesmenreport that business is most encouraging through-out Pennsylvania, and this in a great measurehas added to the enthusiasm shown in the Phila-delphia trade.

T. K. Henderson, manager of the ColumbiaPhonograph Co., reports that his firm is verywell satisfied with the results of their exhibitionat Richmond and that they have already hadsome very good returns. "A great many of thedealers have made calls here," he says, "whostopped over in Philadelphia on their way home,including a number of the piano traveling fra-ternity." The business of the Columbia Co. inMay was very good. Benjamin Feinberg, thetraveling representative of the wholesale depart-ment, was in Philadelphia at the end of lastweek on his way South. They expect a big tradein the way of a Mignon Grafonola which willretail for $150, and on which they are expectingsplendid results.

The Philadelphia house has a fine window dis-play this week, with a life-sized portrait of LinaCavalieri as a feature. Mlle. Cavalieri sings ex-clusively for the Columbia, and they have madefine records made by that artist, which are popu-lar sellers. The records by the artists andchorus of the Boston Opera Company are all goodsellers.

The local Columbia people are baseball en-thusiasts and have a team of their own. Theyplayed a game on decoration Day with a WestPhiladelphia team and defeated them, the scorestanding 17 to 13. The Columbia battery wasMessrs. Dorian and Woodhead, and Mr. Murphyplayed a brilliant game at shortstop. Dorianmade the remarkable record of striking out eightmen. Manager Henderson was umpire, and isaccused of having called men out whenever hefelt a little indisposed.

L. Buehn & Bro. will be again representedwhen the Tradesmen's excursion leaves this cityfor a trip of a week in the Cumberland Valleyon Monday next. The trip will start from Me-chanicsburg, and exhibitions will be given invarious cities as far south as Charlestown, WestVirginia. These excursions are run periodicallyinto various sections outside of Philadelphia, andall lines of trade are represented, the Buehn firmbeing the only one representing the talking ma-chine interests. Edmund Buehn will representthe firm on this trip. They were very well satis-fied with the results they secured during the lasttrip, and expect to do even better this time.About seventy-five different firms will be repre-sented this time.

The Philadelphia trade are very much inter-ested in the talking machine convention to beheld in Atlantic City on July 6, 7 and 8. ThePhiladelphia jobbers are now limbering up toplay a game of baseball between the East andWest. Two players from each of the cities willbe selected. J. Newcomb Blackman, of NewYork, is captain of the eastern team and Mr. Wis-well of the western team. F. K. Dolbeer and L.J. Geissler are the umpires.

The Victor Co. are making extensive improve-ments in their Camden factory in the way ofenlargements. They are at present adding totheir cabinet factory and their machine shop.Only recently they finished their cabinet factory,but they have found it still too small, and areputting quite an extensive addition to it.

The firm of Comerer & Schnell have boughtout the Edison stock of Fox, and from this onthey will handle the Edison goods as well as theVictor.

The Penn Phonograph Co. report that theirMay business was very good, both wholesale andretail. E. J. H. Smullen is representing the firmthrough the State at present, and Ralph Clarkewill leave this week to cover his territory in thesouthern part of the State and Delaware. Amongthe visitors to the Penn warerooms this weekwere Harry Michlosky, buyer for Samuel Lan-don of Wilkes-Barre; William R. Mansfield, ofLebanon, Pa.; Charles Swartz, of York, Pa., aswell as others. All these out-of-town dealersbring to the Penn Co. the assurance that businesshas never been as good in their section as atPresent, nor ever presented a better outlook.

H. W. Weymann & Son report that their busi-ness in talking machines is most encouraging.May has been considerably better than any of theother months of the year, and shows an increaseof almost double that of last year. They areshowing at present the new Amberola with theModel M combination reproducer, which is anew feature this month, and which has beenvery well received. It surpasses, in their opin-ion, any other reproducer they have yet had on

1866

FOR

Talking Machines,Typewriters, Phono-graphs, Adding Ma-chines, Cash Regis-ters, Guns and Tools,and on all PolishedInstruments. TheFinest Oil Made.

It AbsolutelyPrevents Rust.

Now Sold EverywhereBy All Hardware Men

WILLIAM F. NYENEW BEDFORD, MASS.

1910

OILS COMBOEDIONTRIOLOPROUANDU

POLISHOiDANDPRETENCINRUST

lovorasuitm,THE DIC67 HIGHLY

REFI. DOIL THAT HASYET BEEN PRODUCED

t`:+1,,.m4.11. P. OM!.

the Amberola. Norbet Whiteley is at presentcovering the State for the Weymann firm, and isdoing very good business. Frank Madison, of theNational Co., was a visitor at their wareroomsthis week. They have been having very goodsuccess with a display case of their own inven-tion.

ACQUIRE EDISON LINE.The American Talking Machine Co. Owing to

Purchase of the Warner Business WillHanale the Edison Line-Heretofore Ex-clusive Victor Distributers.

The American Talking Machine Co., heretoforeexclusive Victor distributers and dealers at 586Fulton street, have recently acquired the busi-ness of Lester M. Warner, 368 Livingston street,Brooklyn, N. Y., which will be operated as abranch. By this change the American Co. willalso handle the Edison line, obtained through thepurchase of Mr. Warner's stock.

MORE ROOM FOR VICTOR CO.To Add Three Additional Stories to Office and

Laboratory Building.

The Victor Talking Machine Co. have justclosed a contract with the J. S. Rogers Co., ofMoorestown, N. J., for three additional storiesto the office and laboratory building of the Vic-tor Talking Machine Co., at Camden, N. J. Thepresent building is four stories in height.

1

Needles Free To Prove Quality" THE BEST THAT MONEY CAN BUY "

cJTRADE 1 MARK

NEEDLES"THE NAME TELLS WHAT THEY DO"

Best for VOLUME, TONE and LASTING

FUALITY.PLAY RIGHT from START to

INISH. PRESERVE RECORDS and can beused on ANY DISK MACHINE OR RECORD.Packed only in RUST PROOF packages of 100.RETAIL, 10c. per 100; 25c. 300; 75c, 1,000.

NEEDLES"GIVE A MELLOW TONE"

REDUCE VOLUME and DON'T SCRATCH.Make records last longer. Can be used on ANYDISK MACHINE or RECORD. No special at-tachments needed. PACKED only In RUSTPROOF packages of 200. Fillet, 25c. perpackage.

FREESamples of " Playrite" and "Melotone" Needles to Dealers or Jobbers who write onbusiness letterhead. Special Prices to Jobbers and Dealers. Write Now. Dealers are

requested to buy from their Jobber. It he won't supply you, write for name of one who will.

BLACKMAN TALKING MACHINE CO.J. NEVVCOMB BLACKMAN, President

97 CHAMBERS STREET NEW YORK CITY


LATEST PATENTS RELATING TO TALKINGMACHINES AND RECORDS


MUSICAL INSTRUMENT. Wm. H. Dessureau,Hazelhurst, Wis. Patent No. 959,318.

The invention relates to gramophones andits object is to provide an improved means forconnecting the stylus with the bridge of a vio-lin. and for supporting a violin on the casingof the gramophone. For the purpose mentioneda stylus or needle is attached to a violin ora like instrument, and the latter is held sus-

pended, with thestylus or needlein contact with arevolving record,so that the violinforms the soundreproducer a n damplifier.

Figure 1 is aperspective viewof the improvedmusical instru-ment; Fig. 2 is aside elevation ofthe same; Fig. 3is an enlargedface view of thebridge of the vio-

lin and the stylus or pin in position thereon; andFig. 4 is an edge view of the same.

TALKING MACHINE AND PIANO RECORDING DE-VICE. Walter M. Davis, New York. Patent No.958,730.

This invention relates to a new and im-proved recording device for talking machinesand pianos.

The object of the invention is to produce tworecords at the same time, one of the soundsproduced by the singer or solo instrument andcne for the sounds produced by the accompany-ing piano, the record of the voice or solo instru-ment being produced in the well known man-ner on a disk or cylinder of a talking machineor phonograph, the record of the piano tonesbeing produced on a paper strip directly or in-directly by slots or perforations, so that thispiano record can be placed into a piano -playingdevice, such as for example the well known"Pianola." The disk or phonograph then re-produces the vocal or instrumental solo cor-rectly as originally produced and the piano -

playing mechan-s m reproduces

the piano accom-paniment with thesame force andeffect as original-ly produced onthe accompanyingpiano, so that thecombined resultin every respectis a correct copy

c IC

of the originalproduction.

For this purposeit is necessary,when these tworecords are made

that the speeds of both coincide, and whenone blank is moved faster the other mustbe moved correspondingly, and when one ismoved slower the other must be movedcorrespondingly, so that, when by meansof the piano -playing record and the talking -machine record the original production is re-produced, the notes of the accompaniment willaccord with the corresponding notes of the soloand will not be sounded too late or too soon.

In the accompanying drawings in which likeletters of reference indicate like parts in allthe figures: Figure 1 illustrates diagram-matically in elevation one embodiment of myimproved talking machine and piano record -

ing device. Fig. 2 is a plan view of the same.Fig. 3 is a view of part of the piano record.

COMBINED PIANO -PLAYER AND TALKING MA-

CHINE. Walter M. Davis, New York. Patent No.958,731.

This invention

),14 14 provements i nrelates to im-

combined pianoplayers and talk-ing machines andthe object of theinvention is tocombine the play-ing device and thetalking machinein such a mannerthat the note sheetsheet moving me-chanism of thepiano playing de-vice is automati-

cally started from the talking machine correctlyand precisely at the proper time.

In the accompanying drawings in which likenumerals of refer-ence indicate likeparts in all thefigures, Figure 1is an elevation of

22-G parts of the piano-playing deviceand the talking

JO

Anist.c.

15

machine, parts be-ing shown in sec-tion, parts in dia-gram and others

14 broken away. Fig.2 is an enlargeddetail view of the

starting mechanism in the piano -playingFig. 3 is a plan view of the talking machine disc.Fig. 4 is a vertical sectional view through thesame and its support.

PROCESS OF MAKING SOUND RECORD TABLETS.Joseph Sanders, Washington, D. C. Patents No.956,904 and 956,905.

This invention relates to sound record tab-lets, such as are employed in the commercialgramophone, and the object is to produce arecord tablet that contains only a minimum ofresinous or similar record material, but whichnevertheless yields under the pressure of thematrix to a considerable depth, and which isalso very much stronger than the record tabletsmade altogether of the resinous compoundsusually employed.

SOUND RECORD MOLD. Edward L. Aiken, EastOrange, N. J., assignor to. New Jersey PatentCo., West Orange, N. J. Patent No. 956,922.

This invention relates to the molding ofphonograph records and more particularly toa molding process wherein a tubular mold iscaused to descend into a bath of molten materialwhich fills the mold, a coating of which congealson the interior surface thereof and adheres to thesame when the mold is removed 'from the bath,after which the bore of the congealed materialis reamed out before it hardens.

PHONOGRAPH. Reinhold Berndt, Berlin, Ger-many. Patent No. 956,671.

This invention relates to phonographs witha device for strengthening the sound by meansof a friction disc continuously driven from themotor and arranged between the needle and themembrane, all the parts concerned in thestrengthening of the sound (the needle, thefriction disc, the brake band and the mem-brane) being mounted in a common frame.

The purpose of the invention is to renderthe movements of the needle due to uneven-ness in the phonogram surface (e. g. an Edisoncylinder) harmless, which movements when aframe is used which cannot follow them mustcause alterations in the magnitude of the fric-

tion and therefore of the sound strengthening.The most obvious solution of this problemwould be to makethe whole frameoscillatory, as isusual with ordi-nary sound boxes,balancing theframe by meansof a counterweight. If this isdone, however,particularly if the trumpet is mounted upon theframe a very large mass is required to be moved.According to the invention therefore, only the fric-tion disc and the membrane are arranged in thisway, being pivoted for this purpose upon an oscil-lating part of the frame together with a counter-weight, while the axis of the needle is left asbefore in an immovable part of the frame.

SOUND RECORDING MACHINE AND RECORD

THEREFOR. Frederick H. Osborn, Garrison, N.Y. Patent No. 956,727.

The object of the invention is to automat-ically stop the movement of the record at apredetermined point by an electrical means,circuit for which is closed by the coaction ofsome portion of the record itself with the soundreproducer or traveling arm while at the sametime avoiding theemployment o fany portion forthis purposew h i c h projectsabove the face ofthe record, andalso without em-bodying the stylusitself as a part ofthe electrical cir-cuit.

In the draw-ings, Figure 1 is apartial top viewand partial hori-zontal section of asound - producingmachine havingelectrical stoppingmeans embodyingt h e invention.Fig. 2 is a detailvertical trans -verse sectiontherethrough.Fig. 3 is an en-larged transversesection throughthe record at thecircuit closingpoint therein. Fig. 4 is a retail perspec-tive view, showing a portion of a cylindri-cal record having a circuit closing element there-in. Fig. 5 is a view similar to Fig. 1 of a modi-fied form of the machine.

SUPPORTING DEVICE FOR SOUND -BOX, ARMS ANDHORNS OF TALKING MACHINES. Robert L. Gib-son, Philadelphia, Pa., assignor to Victor Talk-ing Machine Co., Camden, N. J. Patent No.958,109.

More particularly the improvements relate tothe devices for supporting the hollow sound -boxcarrying arm and horn in the bracket securedto the case of a talking machine. It is the objectto provide a simple and efficient construction bywhich the support of the sound -box carryingarm in proper position is assured notwith-standing irregularities in the bracket dueto springing of the bracket arms or othercauses. This object is accomplished by support-ing the sound -box carrying arm wholly in theupper free end of the bracket on both a verticaland horizontal axis by means of a rotary sleevesupported on ball -bearings in a socket on thebracket, and carrying a ring piece at its lowerend, in which the sound -box carrying arm ismounted on horizontal pivots. The arm is thussupported by the bracket wholly from the topthrough the rotary sleeve, which, being mountedon ball -bearings, may turn with very little fric-

THE TALKING MACHINE WORLD. 49tion. The ball -bearings are formed by a series ofballs supported on an annular shoulder in asleeve carried by the socket piece of the bracket,and engaged by a flange on the upper end of therotary sleeve. The upper end of the sleeve car-

ried by the brack-et socket forms asocket -piece f o rthe horn.

In the accom-Ry 3 panying drawings,

Figure 1 is a sideelevation of atalking machineconstructed in ac-cordance with thisinvention; Fig. 2is an enlarged

A side elevation,partly in verticalsection on lineA-A of Fig. 3,

of a portion ofthe same; Fig. 3

is a transverse vertical section on line B-Bof Fig. 2; Fig. 4, an enlarged fragmentaryside elevation of -a portion of the same, and Fig.5, an enlarged fragmentary sectional perspectiveof a portion of the same.

TALKING MACHINE. Robt. L. Gibson, Philadel-phia, Pa., assignor to Victor Talking Machine Co.,Camden, N. J. Patent No. 957,206.

The object of the invention is to provide a con-struction of universal arm for the sound -box,which shall embody simplicity and capacity formovement with the leak possible resistance.

In carrying out the invention, the inventor hasprovided a bracket having a tubular neck adaptedto support the horn, and combined therewith atubular arm carrying the sound -box at its freeend and having the other end journaled in theneck of the bracket through the medium of anti -

friction balls,said balls fittinginto a groovesemi -circular incross sectionformed in the neckof the bracket andsupporting aflange secured tothe pivoted endof the tubulararm whereby thearm is centralizedand supported bythe balls.

Figure 1 is aside elevation of atalking machineembodying t h e

PIG. /

invention; Fig. 2 is a sectional elevation on line2-2 of Fig. 3, showing the manner of support-ing the tubular arm which carries the sound -box,and Fig. 3 is a similar view on line 3-3 of Fig. 2.

DUPLICATE SOUND RECORD. Jonas W. Ayls-worth, East Orange, N. J., assignor to New Jer-sey Patent Co., West Orange, N. J. Patent No.958,210.

This invention relates to an improved duplicatesound record, preferably cylindrical in form, andthe object is to provide a record, whose majorportion shall be composed of a hard compositionincapable of being accurately reamed, such as acomposition employing asphalt, but which shallhave a perfectly true bore for its reception on themandrel of a talking machine.

TALKING MACHINE MECHANISM. Carl Lind-strom, Berlin, Germany. Patent No. 959,238.

This present invention relates to mechanismsfor talking machines and a primary object is toprovide an improved device for starting andstopping the sound -box containing the dia-phragm. The arrangement of the driving mech-anism and the means for starting of the record -plate do not form part of the subject matter ofthe invention.

Figure 1 is a top plan view of the mechanismand talking machine, part of the record beingshown broken away and the mechanism in the

box being shown in dotted lines, whereas Fig.2 is like view in full lines of the releasingmechanism, and Fig. 3 is a side elevation of

-

4 -

the machine, part of the side of the case beingbroken away, and Fig. 4 is a rear -end elevation,part of the case being shown broken away.

STYLUS FOR SOUND - REPRODUCING MACHINES.Samuel Levin, Highland Park, Ill. Patent No.958,412.

This invention has reference to improvements instyli for sound -reproducing machines and is de-signed more especially for use in connection withthe disc type of sound -reproducing machine.

By the present invention the styli are madewith jewels for the ac -

..1701 tive end and these jew-els are so constructed

,z z gile while practicaltests have shown that

as to no longer be fn.-

the life of these styliis almost unlimited.

Figure 1 is an eleva-tion of a stylus con-structed in acordancewith the present inven-tion. Fig. 2 is a longi-tudinal section thereof.Fig. 3 is a bottom plan

view of a somewhat modified form.TALKING MACHINE. Horace Sheble and

Thomas Kraemer, Philadelphia, Pa., assignorsto Hawthorne & Sheble Mfg. Co., same place.Patent No. 957,004.

This invention relates to talking machines,and its object is to provide a machine of animproved form, the improvements being di-rected particularly to the construction of thereproducing apparatus.

In accordance with the invention, the dia-phragm of the re-producing appa-ratus, while beingvibrated by thestylus, is locatedat a distance,''`from the stylus, ask-- ._

rocking -bar beingprovided, to oneend of which thestylus is connect-ed and which ad-jacent to its otherend is providedwith an arm co -acting with thediaphragm of thesound -box so as tovibrate the latter.

Figure 1 is an elevation of a portion of atalking machine; Fig. 2 is a top view of thereproducing mechanism, and Fig. 3 is an endview of the same.

AUTOMATIC BRAKE FOR PHONOGRAPHS. WilberC. Mills, Denver, Colo. Patent No. 957,570.

The object of this invention is to provide abrake mechanism which will be actuated whenthe record has been entirely played through andwhich will be automatically actuated no matterwhether the record be long or short, and the in-vention includes in its general features, a brakemechanism attached to the sound -box carrying

1/fre,

_P0.1

slap'

AC a 0

if

arm and adapted as the arm moves inward tocome nearer and nearer to the revolving periph-ery of the record -supporting table and a disc rec-ord having thereon a tangential groove located in-teriorly of the record grooves, which, when therecord has been entirely played, will guide the

stylus inward toward the center of the recorddisc and, will thereby carry in the same directionthe sound -box arm and the brake mechanism, soas to bring it in contact with the periphery of therevolving table and there check the speed.

Figure 1 is a side elevation of a sound -repro-

ducing machine with the brake mechanism there-on; Fig. 2 is a fragmental plan view of the same;Fig. 3 is a fragmental perspective view of theouter end of arm 8 and the lever 13; Fig. 4 is anenlarged fragmental plan view of the record discmade in accordance with the invention; Fig. 5 isa fragmental section of the record disc.

REVERBERATORY SOUND -HORN. William A. Chap-man, Smithville, Ark. Patent No. 957,654.

The invention enables the manufacture ofsound -amplifiers as used in connection with talk-ing machines, to be effected at a reduced cost;provides a newand novel meansof increasing theartistic attractionof the roomthrough the ac-tion of light, a re-duction in thesize of the hornheretofore r e -quired for the at-tainment of thegiven volume ofsound, the con-trol of the volumeand tone of thesound commensu-rate with the sizeof the room in which it is placed, the elimina-tion of all harsh and discordant notes, which arerendered true, full, resonant and in a naturalmanner; prevent the mingling of reproducedsounds with those the source of which is ex-ternal, and affords a self-contained and perfectlybalanced amplifying horn for sound -reproducingmachines.

TO ENLARGE VICTOR CATALOG.

The new and enlarged Victor record cataloghas been so potent a factor in the increased saleof Victor records, that beginning with July, theVictor Talking Machine Co., Camden, N. J., willmake the pages of their monthly supplement ofnew records the same size as their present recordcatalog. With that issue they abandon the sup-plement folder and the entire edition will be inbooklet form.

"When you allow quality to count you can besure the figures are right."


RECORD BULLETINS FOR JULY, 1910COLUMBIA 12 -INCH SYMPHONY RECORDS.

A5176 La Gioconda-Pescator affonda l'esea (Fish-erman, Thy Balt Now Lower).-BaritoneSolo and Chorus by Ramon Blancbart andChorus Boston Opera Co PonchielliFaust-Soldiers' Chorus-"Desponiam Ilbrando" (Lay Your Arms Aside)-Sung InItalian.-By Male Chorus, Boston OperaCo. Gounod

COLUMBIA 12 -INCH DOUBLE -DISC RECORDS

A5171 Dreams of Cbildhood.-By Prince's Orch...Waldteufel

The Little Pierrots-Marcb (Dance Music).-By Prince's Orch Auguste BoscA5173 My Uncle's Farm.-Vaudeville by Golden

-and Hughes, Orch. Accomp"Linder Green" (Opening Chorus) Nathan

Birins: "Fly, Fly, Fly" (Principal Song).-Baritone Solo by Arthur Collins-BobCole; "My Rosy Rambler" (Closing Cho-rus).-By Minstrels, Orcb, Accomp

Williams and Van AlstyneA5174 Overture "1812."-By Prince's Band

TschaikowskyFackeitanz (No. 1).-By Prince's Band

G. MeyerbeerA5175 My Old Kentucky Home.-Contralto Solo by

Mrs. A. Stewart Holt, Orch. Accomp.... FosterOld Black Joe.-Contralto Solo by Mrs. A.

Stewart Holt, Orcb. Accomp Foster

Dear Mayme, I Love You.-Tenor Solo byHenry Burr, Orch. Accomp. Ted Snyder

(Two sides copyrighted; additional price, 4c.) .COLUMBIA 2 -MINUTE INDESTRUCTIBLE

CYLINDER RECORDS.

1357 American Republic March.-By Band Thiele1338 Wben He sings tbe Songs My Mother Sang to

Me.-Soprano Solo by Ada Jones Snyder1359 America (My Country 'Tis of Thee).-Vocal

Quartet by Quartet, Male Voices Smith1360 Shaky Eyes.-Baritone Solo by Arthur Collins

Armstrong and Clark1361 Love's Dream After tbe Ball.-By String

Quartet .Czibulka1362 He's a College Boy.-Tenor Solo with Chorus

by Frederick H. Potter and Chorus Morse1363 Narcissus.-By Orchestra Nevin1364 Sweet Adeline.-Baritone Solo by Stanley

Kirkby Armstrong1365 Where tbe River Shannon Flows.-By Fritz

Karl Russell1366 Red Wing-Baritone and Tenor Duet by

Stanley and Burr Mills1367 Medley of Buck Dances Accordion Solo by

John Kimmel Johnson1368 I'm on My Way to Reno.-Baritone Solo by

Fred Duprez Schwartz1369 Daddy.-Contralto Soto by Florence Venning

Behrend1370 Way Down in Cotton Town.-Tenor Duet by

Van Brunt and Hillebrand Plantadosi1371 The Bride Elect March. By Band Sousa

COLUMBIA 10 -INCH DOUBLE -DISC RECORDSCOLUMBIA 4 -MINUTE INDESTRUCTIBLE

CYLINDER RECORDS.A829 Stop that Rag (Keen on Playing Honey).-Baritone and Tenor Duet by Collins andHarlan, Orch. Accomp Ted Snyder

The Arcadians-The Glrl with a Brogue.-Soprano Solo by Ada Jones, with Chorus,Orch. Accomp

Lionel Monckton and Howard Talbot(One side copyrighted; additional price, 2c.)

A830 Bright Eyes-Mrs. Casey.-Soprano Solo byAda Jones, Orch. Accomp... Florence Holbrook

I'm Afraid of You.-Tenor Solo by Byron G.Harlan, Orch. Accomp Albert Gumble

(One side copyrighted: additional price, 2c.)A831 Alexander and His Clarinet -Baritone and

Tenor Duet by Collins and Harlan, Orch.Accomp. Ted Snyder

Nora Malone (Call Me by 'Phone).-TenorSolo by Byron G. Harlan, Orch. Accomp..

Albert Von Tllzer(Two sides copyrighted; additional price, 4c.)

A832 Casino-Tanze Waltz.-By Prince's Orcb....F Gung'l

Margarita (Two-Step).-By Quinteto Jorda-Rocabruna .Jorda

A833 Looking This Way.-Tenor and ContraltoDuet by John Young and Merle Tillotson,Orch. Accomp. J W. Van De Venter

Jerusalem.-Vocal Quartet by ColumbiaMixed Quartet, Mixed Voices, Orch.Accomp. Henry Parker

A834 Carnival Maid (Two -Step March).-Xylo-phone Solo by Thomas Mills, Orch.Accomp. .Ted Snyder

Pantomime Dance (A Musical Dainty).-Orcb. Bells Solo by Thomas Mills. Orch.Accomp. Wm. Baines

A835 Sliver Threads Among tbe Gold.-Counter-Tenor Solo by Frank Coombs. Orch.Accomp.... H P. Danks

Nelly Was a Lady.-Counter-Tenor Solo byFrank Coombs. Orch. Accomp S C. Foster

A836 The Moonlight, the Rose and You.-Baritoneand Tenor Duet by Stanley and Burr,Orch. Accomp Johan C. Schmid

3085 March from Aida.-By Band Verdi3086 You're the Queen in tbe Kingdom of My

Heart-Tenor Solo by Harry Anthony. Andino3087 Alexander and His Ciarinet.-Baritone and

Tenor Duet by Collins and Harlan Snyder3088 (a) Scotch Sword Dance.-Accordion Solo by

J. J. Kimmel Kimmel(b) Whip and Spur Galop.-Banjo Solo by

Vess L. Ossman Allen3089 Some Day.-Baritone Solo by James F. Har-

rison Wellings30D0 Ballet Music from Faust.-By Orch. Gounod3091 For You Bright Eyes.-Soprano and Tenor

Duet by Edith Chapman and Harry An-thony Hoschna

3092 Give My Regards to Mabel.-Baritone Soloby Fred Duprez Von Tilzer

3093 The Golden Wedding.-Vaudeville by AdaJones and Len Spencer Spencer

3094 Isabella (Overture).-By Band Suppe3095 Violets (Waltz).-By Band Waldteufel3096 It Happened in Nordland (Two-Step).-By

Band Herbert3097 At a Georgia Camp Meeting (Two-Step).-

By Band .Mills3098 Language of Flowers (Waltz).-By Band.. Roberts3099 College Life (Two-Step).-By Band Frantzen

NEW EDISON AMBEROL RECORDS.

453 Selection from "Old Dutch"...Victor Herbert Orch.454 When You and I Were Young, Maggie

Will Oakland and Chorus455 Alexander and His Clarinet

Collins and Harlan and N. Y. Military Band456 You Taught Me How to Love You, Now Teach

Me to Forget Joe Maxwell457 Patriotic Songs of America

N. Y. Military Band and Premier Quartet

Cabinet for the Victrola No. 12

No. 442, Cabinet Open. Goes with Victrola No. 12Height 34 inches. Width 24 inches. Depth 20 inches. Mahogany

Will hold 190 12 -inch Disc Records

Every dealer who has had them saysthey are great.We are now puttinga rim around the

top, so that when the Victrola isset on it looks like one Cabinet.In producing this Cabinet wehave realized what a finishedpiece the Victrola No. 12 is.Our Cabinet is beautifully pianopolished on the outside and wehave even finished it inside.Note the needle box, indexedcompartments and card, shelf tohandle records on, casters ifdesired.Not a talking point overlooked.The price will enable you to addon your profit and make salesall around the $200 outfit.If you are a dealer we will sendyou our beautiful Sales Helping32 -Page Catalog illustrating 96Snappy Cabinets for VictorRecords, Edison Cylinders,Rolls for every Piano Player andSheet Music of every size.

THE UDELL WORKS, INDIANAPOLIS, IND.

458 Hezeklah Hapkins "Comes to Town"...Len Spencer459 Tbere's No Girl Like Your Old Girl

Manuel Romain and Chorus460 (a) Romance (Schubert) ; (h) Tarantella (Lu-cantoni) Jose Rocabruna

461 When They Gather the Sheaves, Mary Dear...W. H. Thompson

462 Beyond tbe Smiling and the WeepingPeerless Quartet

463 Slavonic Rhapsody .Sousa's Band464 Mister Pat O'Hare Billy Murray and Chorus.465 Favorite Airs from "Mikado"

Edison Comic Opera Co.466 Dream Pictures American Standard Orch.467 Savannah Stella Mayhew468 Come Along, My Mandy

Ada Jones and Billy Murray469 Columbus Marcb N Y. Military Band470 Questions; or, Things I Should Like to Know

Edward M. Favor471 Mrs. Clancy's Boarding House

e v Co.472 True to the Flag March

Em UrU S. Ma

Vaud erineil leBand

NEW EDISON STANDARD RECORDS.

10380 Fleurette Victor Herbert Orch.10381 I'll Make a Ring Around Rosie Joe Maxwell.10382 Play That Lovey Dove Waltz Some More...

Collins and Harlan10383 The Moose March Vess L. Ossman10384 Ob You Blonds Ada Jones10385 Holy Ghost, with Light Divine

Edison Mixed Quartet10386 Think of the Girl Down Home. ...Manuel Romain10387 Mondaine-Valse Berceuse ..... ...Sousa's Band10388 Noah's Ark Murry K. Hill10389 Ogalalla Billy Murray and Chorus10190 Flanagan in Central Park Steve Porter10391 Chiffonnette-Entr' Acte

American Standard Orch.10392 Just One Word from You W. H. Thompson10393 Mr. and Mrs. Malone.. Ada Jones and Len Spencer10394 The Star-Spangled Banner..... U. S. Marine Band

EDISON GRAND OPERA AMBEROL RECORDS

30027 Baruiere di Siviglia-Ecco ridente in del°(Rossini).-Orch. Accomp. (Sung inItalian) Florencio. Constantino, Tenor

30028 Huguenots-Piff Paff (Meyerbeer).-Orch.Accomp. (Sung in Italian) ..Luigl Dicenti, Bass

40015 Samson et Dana-Mon coeur s'omre (C.Saint-Saens).-Orch. Accomp. (Sung InFrench Marie Deina, Contralto

40016 Zaza-Dir the ci sono al mcmdo (Leonca-vallo).-Orch. Accomp. (Sung in Italian)

Carmen Melts, Soprano40017 Carmen-Seguediglia (Bizet ).-Orch. Accomp.

Margarita Sylva, Soprano

EDISON AMBEROL RECORD IN ITALIAN.

7502 Rlgoletto-Bella figlla dell' amore . Quartet

EDISON STANDARD RECORD IN SWEDISH.

20519 Klara Stjlirna (H. Wetterllnd). - Orch.Accomp. Arvid Asplund

NEW VICTOR RECORDS.

ARTHUR PRYOR'S BAND.No. Size.5778 Arcade Girl March Pryor 103787 Flying Dutchman Overture Wagner 12

ALFRED GRUNFELD, PIANIST.5779 Etude de la Tarantella, op. 47....Griinfeld 10

VICTOR SORLIN, 'CELLIST; PIANO ACCOMP. BY C. H. H.BOOTH.

5773 Cradle Song Hauser 10THE FIRST ANTHONY-HARRISON DUET.

HARRY ANTHONY AND JAMES F. HARRISON, WITH ORCH.5780 See the Pale. Moon Campana 10

VICTOR LIGHT OPERA CO.,WITH ORCH.31788 Gems from "The Chimes of Normandy":

Chorus, "Silent Heroes," "Just Look atThis. Just Look at Tbat" "Cold Sweat Ison My Brow." "That Night I'll Ne'er For-get," "Bell Chorus," Finale.... Planquette 12

NEW RED SEAL RECORDS.

No. Size.mare° CARUSO AND ANTONIO SCOTTI, WITH ORCH.-IN

ITALIAN.89043 Madama Butterfly-Duet, Act. I., "Amore

o grullo?" (Love or Fancy?) . Puccini 12GERALDINE FARRAR. SOPRANO. WITII ORCH.-IN ENGLISH.87062 Ye Banks and Braes o' Bonnie Doon...Burns 1088238 My Old Kentucky Home.. Foster 12JEANNE GERVILLE-REACHE, CONTRALTO, WITH ORCH.-IN

FRENCH.88244 Samson et Dalila-Printemps qui commence

(Delilah's Song of Spring) ....Saint -Satins 12JOHN M'CORMACK, TENOR. WITH ORCH.-IN ENGLISH.

64127 Wben Shadows Gather MarShall 10WITH ORCH.-IN ITALIAN.

87063 Lakmd-Vieni al contentoprofondo (ThroughForest Depths) Dellbes 10

HERMINE KITTEL AND LEO SLEZAK, WITH ORCH.-INGERMAN.

74168 Carmen -0 Carmen, nur ein Wort! (DeathScene. Act IV.) Bizet 12

MISCHA ELMAN, VIOLINIST; PIANO ACCOMP. BY PERCY B.KAHN.

64128 Les Farfadets Fmilio Pente 1074167 Serenade (Stlindchen) (Schwanengesang, No.

4) Schubert 12MARCEL JOURNET. BASS, WITH ORCH.-IN ITALIAN.

64126 Mefistofele-Prologo, "Ave Signor !" (Hal.Sovereign Lord !) Boito 10

NICOLA ZEROLA, TENOR, WITH ORCH.-IN ITALIAN.88243 Andrea Cbener-Improviso Giordano 12JOHN M'CORMACK AND GI MARIO SAMMARCO, WITH ORCH.

-TN ITALIAN.89044 Boh5me-Ah Miml, to pin non torn! (Ah.

Mimi, False One!) Puccini 12(Continued on page 52.)


Leading Jobbers of Tathing Machines in America

Dealers who buy these

NEEDLESare a,,ured of a

Good ProfitCorrespond with us.

OLIVER DITSON COMPANY150 'Fremont Street liOsTON,

CHAS. H. DITSON & Co.Nos. 8, 10, 12 E. 34th St.

New York. N. Y.

J. E. DITSON & CO.No. 1632 Chestnut St.

Philadelphia. Pa.

This is a Columbia year in theTalking Machine businessWe are

EXCLUSIVECOLUMBIA JOBBERSand handle the full line. All ordersgiven immediate attention. Write forour special Columbia Dealer Pro-position.

R. C. SMITH 0. CO.Burlington. Vt.

Exclusive Columbia Jobbers

We have the full Columbialine, and job Columbia Prod-ucts exclusively. All orderspromptly filled. Exclusiveterritory assigned.

KIRK, GEARY & CO., Sacramento, Cal.

HARGER & BUSH

VICTOREDISONIt's worth while knowing we never

substitute a record. If it's in the catalogwe've got it.

Des Moines IOWA Dubuque

Southern Talking Machine Co.MEMPHIS, PENN.

We assign exclusive territory to progressivedealers for the sale of

Columbia Double -Disc and Indestruct-ible Cylinder Records and

Columbia Disc and Cylinder Grapho-phones

Write for offer. All orders filled the very day received

EXCLUSIVE COLUMBIA JOBBERS

STANDARD TALKING MACHINE COMPANEDISON PITTSBURG, PA. VICTOR

"If it's made we ship it the same day order is received"

PACIFIC COAST DISTRIBU-TORS OF

Victor Talking Machines RECORDSSTEINWAY PIANOS-LYON & HEALY"OWN MAKE" BAND INSTRUMENTS

Sherman, Clay & CO.an Francisco Portland. Oakland Los Angeles

1

Jacot Music Box Co..25 W. 35th St.. New York

Mira and Stella Music Boxes.Edison and Victor Machines

and Records

ScWESTEighth Street. between Walnut and Locust

DES MOINES, IA.

Victor DistributorsTalking Machines, Records and Supplies.Everything in stock all the time.

The bestservice in IOWA

Exclusive Columbia Jobberser Our stock of Columbia Graphophones and

Records is very complete and covers the fullline. We receive all the records as fast as

they are issued. We are in a position to fill orders

promptly. Dealers purchasing from us get thebenefit of our central location and effect a largesaving in time and money.

Phillips & Buttorff Mfg. Co.NASHVILLE, TENN.

Try Our Hurry -Up Service

11

on VICTOR,EDISON andREGINA.

We make a specialty o. gettingthe order out on time- every time.

The Rudolph Wurlitzer Co.Cincinnati and Chicago

Two points of supply; order from the nearer

Columbia JobbersWe carry at all times a complete lineof Columbia Graphophones and Colum-bia Double -Disc and IndestructibleCylinder Records. We give all ordersprompt and careful attention. Dealerscan be assured of our co-operation atall times.

Scheuber Drug CompanyLIVINGSTON, MONT.

Mr. DealerWE ARE

COLUMBIA JOBBERSWe are in a position to put you on the rightcourse to successfully handle these univer-sally used instruments and records. If in-terested, " pop the question." Catalogues,prices and complete information upon request.

HOLLENBERG MUSIC CO.LITTLE ROCK, ARK.

F. 1V1. ATWOOD123 MONROE AVENUE

MEMPHIS, TENN.EDISON J01313E12BUFFALO - N. Y.

NEAL,CLARK &NEAL CO.

EDISONSAND

VICTORS

KLEIN & HEFFELMAN CO.Canton, OHIO.

Edison of VictorMACHINES. RECORDS AND SUPPLIES

Quickest service and most complete stock in Ohio

IF YOU'RE IN WESTERN MICHIGANit will be money in your pocket to order

Victor Machines and RecordsJULIUS A. J. FRIEDRICH30-32 Canal Street, Grand Rapids, Michigan

.! lto icek.nS :Dry° irctea tai onnd taaarvgi ne!Our Motto:

The Geo. J. Probeck Company420 Prospect Avenue, CLEVELAND, 0.

COLUMBIAJOBBERS

Complete Stock Prompt ServiceDealers WantedWrite To -day

Every Jobber in this country should be represented in this department. The! cost Is slight and the advantage is great.Be sure and have your firm in the JulyLlist.


.Leading Jobbers of Talking Machines in America

Paste This Where You Can Always See It !MR. DEALER:

We refer all Talking Machine inquiries coming from townswhere we are represented by dealers to the dealer or dealers inthat town.

VICTOR and EDISON TOBBERSCI-IICAQC7

Daynes-Beebe Music Co.45 rAain Street

Salt Lake City, UtahSend your orders to' us and youare always sure of quick action.

We are

E si veColumbia Jobbers

We handle the full line of ColumbiaDouble -Disc and IndestructibleCylinder Records; Disc and CylinderGraphophones.

C. B. HAYNES & CO.EDISON JOBBERS

ALL SUPPLIES5 N. 7th Street. Richmond. Va.

Edison Phonograph Distributorsfor the SOUTHWEST

All Foreign Records in Stock

Houston Phonograph Co., HMO'

PERRY B. WHITSIT L. M. WELLER

PERRY B. WHITSIT CO.,213 South High Street. Columbus. Ohio.

Edison Victor TalkingPhonographs JOBBERS Machinesand Records and Records

D. K. MYERS3839 Finney Avenue ST. LOUIS. MO.

Only Exclusive Jobber in U. S. of

Zon-o-phone Machines and RecordsWe Fill Orders Complete Give us a Trial

Every Jobber

Peter Bacigalupi & Sons, SAN FRANCISCO,Wholesale 941 MARKET STREET Retail

Jobbers Edison, ZonophoneDealer Victor

All Kinds of Automatic Musical Instruments andSlot Machines.

NEW ENGLANDJOBBING HEADQUARTERS

EDISON AND VICTORMachines. Records and Supplies.

THE EASTERN TALKING MACHINE CO.177 Tremont Street - BOSTON. MASS.

VICTOR DISTRIBUTORS

WASHINGTON, D. C.The ROBT. C. ROGERS CO.

FINCH 6 HAHN,Albany. Troy. Schenectady.

Edison Jobbers and Victor DistributorsMACHINES and RECORDS

Complete Stock Quick Service

BOSTON CYCLE & SUNDRY CO.EXCLUSIVE EDISON JOBBERS

TRY OUR"Special Summer Service"

48 Hanover St. BOSTON

- -In this country should be represented in this department. The cost is slight and the advantage is great.

Be sure and have your firm in the July list.

Record Bulletin for July-(Continued).MMES. LEJEUNE, DUCHENE, DUMESNIL AND MAL LEROUX

AND GILIBERT, WITH ORCH.-IN FRENCH.88237 Carmen-Quintette, Act. II.. "Nous avons en

tete uue effaire" (We Have a Plan !) Bizet 12

DOUBLE-FACED RECORDS.No. Size.

16493 Happy Go Lucky Two -Step (Lampe)Pryor's Band 10

Naila Intermezzo (Dellhes) Accordion GrandP. Frosini 10

16494 Popular Medley, No. 4-"Remlck Successes":"Put on Your Old Gray Bonnet," "MyHero," "By the Light of the Sily'ryMoon," "What's the Matter with Father?"

Pryor's Band 10Popular Medley, No. 5: "On a Monkey

Honeymoon," "Beautiful Eyes," "GoodNight, Dear," "Don't Take Me Home"

16496 Cupid's I. 0. U. (Meyer)Pryor's land 10

Ada Jones -Billy Murray 10Only a Pansy Blossom (Howard)

Oakland 1016497 Smiler Rag (Wenrlch) W Vicilltor Orch. 10

Ogalaila (Bryan -Snyder) .. American Quartet 1016498 I'll Make a Ring Around Rosie (Jerome -

Schwartz) Haydn Quartet 10Let Me Down Easy (Farrell). Arthur Collins 10

16499 Yale Boola March (Hirst) ....Pryor's Band 10What's the Matter with Father (Williams -

Van Alstyne) Billy Murray 1016500 Beyond the Smiling and the Weeping (Steb-

bins) Peerless Quartet 10Softly Now the Light of Day (Gottschalk)

Mr. and Mrs. Wheeler 1016502 Soldiers' Chorus from Faust (Gonnod)

yor'sDevil's March (Von Suppe) (TeufelPrsmarsBch)and

10

Pryor's Band 1016503 My Heart Has Learned to Love You, Now Do

Not Say Good -Bye (Ball)Macdonough and Haydn Quartet 10

Glow -Worm (Lincke) Vienna Quartet 1035107 Oh, Dry Those Tears (del Riego)

Walter Anderton 12Bid Me to Love (Barnard) ... Hamilton Hill 12

35108 Alabama Minstrels-Introducing "Fly. Fly,Fly." "My Rosie Rambler" and "Linda"

Victor Minstrel Co. 12Old Heidelberg (A Trip Up the Rhine) :

Sailors' Chorus from Flying Dutchman,Steamboat Bell, The Start. "Die Wacht amRhein," A Change to the Railroad. Merri-ment at the Inn, Beer Waltz. Cock CrowAnnounces Daybreak. "G'rad aus demWirthshaus." Students' Chorus. "Gaude-amus igitur" I'rvor's Band 12

35109 Fra Diavolo Overture (Auber). Pryor's Band 12Marriage of Figaro Overture (Mozart)

Pryor's Band 12

PURPLE LABEL RECORDS.

No. Size.LUCY ISABELLE MARSH, SOPRANO, WITH (num.

70017 Sunlight Waltz Harriet Ware 12

NORA BAYES, WITH OUCH.60019 Daffydils Bayes Norworth

JACK NORWORTH, WITH OUCH.60020 Back to My Old Home Town

Bayes-Norworth

ZONOPHONE DOUBLE RECORD DISCS.

10

10

MAY AND JUNE, 1910.ZONOPHONE CONCERT BAND.

5623 (a) Spirit of Peace March(b) Valse Militaire .

5624 (a) Scottish Idyl(b) Introduction to Act III.-Lobengrin

VOCAL SELECTIONS, WITH ORCII. ACCOMP.Thomas Chalmers.

5625 (a) To Err Is Human, To Forgive Divine(b) Holy City

5626 (a) It Was Not So To Be (Young Werner'sParting Song)

(b) Venetian SongArthur Collins.

5639 (a) Cakewalk in De Sky(b) Coleville Coon Cadets

Byron G. Harlan.5640 (a) There's a Mother Old and Gray Who

Needs Me Now(b) When the Girl You Want, Wants You

Frank Howard.5627 (a) Ain't Alabama Good Enough for You

Sue?(b) Brown Eyes

Ada Jones.5628 (a) I Want a Little Corner in Your Heart

(h) I'll Do As I PleaseWilliam Wheeler.

5629 (a) Forget, Forgive(b) Thine Eyes So Blue and Tender

Arthur Collins and Byron G. Harlan.5641 (a) Baboon Bungalow

(h) Moonlight in JunglelandMr. and Mrs. Wheeler.

5630 (a) See the Pale Moon(h) How D'ye Do?

5631 (a) When Life Is Brightest(h) I Cannot Sing the Old Songs

Metropolitan Trio.5637 (a) Long. Long Ago

(b) In the GloamingMISCELLANEOUS SELECTIONS, WITH ORCII.

ACCOMP.5632 (a) Oh, Lola, Fair as Flowers-Williatn Wheeler

(b) Love Abiding Henry Burr5633 (a) Has Anybody Seen My Husband',

Arthur Collins and Byron G. IIarlan(h) Four Hundred Nursery Rhymes........

Murray K. I11115634 (a) Big Bass Viol Frank C. Stanley

(h) All I Want Is One Loving Smile fromYou-oo-oo.. Alice C. Stevenson -F'. C. Stanley

5635 (a) Nora McNamara Walter Van Brunt00 Betsy Ross .IlamIlton 11111

5636 (a) Flanagan's Real Estate-Monologue....Steve Porter

(h) Old Dog Sport (Unaccomp.)Len Spencer and Gilbert Girard

5638 (a) Sun of My Soul-Mendelssohn Mixed Quartet(13) It Is Well with My So Peerless

Male Quartet

BIG COLUMBIA TRADE IN ARKANSAS.

(Special to The Talking Machine World.)

Little Rock, Ark., May 31, 1910.The Hollenberg Talking Machine Co., a con-

solidation of the Hollenberg Music Co., of thiscity, and the Southern Talking Machine Co.,

Memphis, Tenn., is one of the progressive musicconcerns pushing the Columbia line. For a num-ber of years the Hollenberg Music Co. have beenexclusive Columbia jobbers for the State of Ar-kansas, while the Southern Talking Machine Co.was incorporated about a year ago to take overthe business of the Columbia Co.'s store in thatcity and the adjacent territory. Under the ar-rangement recently concluded the two companieshave been brought together under one manage-ment, now being operated as a stock company.As a result of this move the business in theColumbia line has received a great impetus. Ahurry order was placed with the Columbia Co.when Col. Hollenberg was in Richmond, Va., at-tending the convention of the National PianoDealers' Association and the exhibition in con-nection therewith.

SECURE THE DICTAPHONE AGENCY.

W. M. Bird, the president of the Warren M.Bird Co., Indianapolis, has just closed a contractfor the exclusive sales agency for Dictaphones inIndiana. Mr. Bird has been selling Dictaphonesfor several years.

ANNOUNCE MARRIAGE.

Mr. and Mrs. Mike Herro, of Floresville, Tex.,announce the marriage of their son, Joseph, toMiss Nagibe Sahadie. Tin ceremony took placeat St. Joseph's Church in that city on May 22.

The clerk who plays the hardest in his sum-mer vacation is the one most likely to workthe hardest when he comes back.

ANDNOVELTY

Affircci

NEW YORK, JUNE 15, 1910

VALUE OF ACCURACY AND OPTIMISM.

Talents to be Proud of When Once Acquired,and Every "Talker" Man Should Strive To-ward Their Attainment.

Accuracy means a lot in business. Taken in abroad sense it sounds paradoxical, for it standsboth for conservatism and liberality, either ofwhich, by the way, when practiced successfully,leads on to brilliant triumphs and abundantwealth.

The man who cultivates the habit of beingaccurate, is unique, and soon comes to be re-garded as such among his fellows. He is knownas the chap whose word is as good as his bond,whose every move throughout a busy day, fromthe time he kisses the wife and kiddies good-byeearly in the morning up at Lonesomehurst, untilthe office door bangs behind him in the evening,has been fraught with success. Why? Because,being accurate, he has met every appointmentpromptly. He has kept no one waiting. Every-thing he contemplated doing has been done injust the right way, and he can return to hisfamily without a care for the morrow, whichmeans a good night's rest, and more peacefuldays to come.

In the talking machine business, with its manytrials and its abundance of nerve-racking ordealswith fractious customers, accuracy should becultivated to the highest possible degree. Whenthis is done the dealer is confident, sure of him-self, and able to cope with all emergencies, nomatter how ti ying, with coolness and precision.

The other day I happened to be calling uponjust such a gentleman when a customer enteredto register an energetic kick.

"Say!" he exclaimed wrathfully, banging hisfist down on the innocent desk with a resoundingwhack, "do you know that some of the literatureyou fellows send out is positively inaccurate?"

"If you refer to two slight and entirely ex-cusable errors which have occurred recently, thefirst in the November issue of a pamphlet deal-ing with a certain brand of records, and whichI have right here"-he opened a drawer of hisdesk and taking out the pamphlet referred to.turned over the pages rapidly for a moment-"Ithink I will have to acknowledge the fact; listen."Giving me a wink suggestive of ill -concealedFatisfaction at being on the job, he read as fol-lows: "Lasca, a pathetic poem by F. Desprey, oflove and heroism on the plains of the Rio Grande.Mr. Davenport's dramatic recitation of it will befound of great benefit to students of elocutionbecause of the excellence of his articulation andinflection. The selection here given, comprisesthe entire poem, etc."

"Now, my friend," he continued, turning tothe irate customer, "I presume that your ire hasbeen roused by the statement that the entirepoem was given, whereas, in reality, twenty-twolines were omitted. Am I right?"

A sheepish grin took the place of anger onthe face of the man with the kick. "Say, old fel-low," he remarked meekly, "you're all right;shake." They shook.

"How about the other one? Want to have me

explain that to you, too?" asked the dealer pleas-antly. "No," replied the customer, now thorough-ly mollified, "I'm satisfied."

"Well, all light, but just to show you that Iknow what you mean, I'll go a little further. Inthe May edition of the same pamphlet, underQuestions and Answers, occurred the followingmisstatement:

Question:-"Who sings bass in No. 191 'CuddleUp a Little Closer, Lovey Mine?' Is it James F.Harrison ?"

Answer:-"William F. Hooley.""The gentleman who asked the question, as

you and I are aware, was correct in his presump-tion, and the pamphlet was wrong, and"-"That's enough. What you don't know about de-tails in your line of business, I guess doesn'tamount to much. Anyhow, I'm done kicking andwant to purchase some records."

They left for the hearing booth, arm in arm,and as I sought the street the harmonious strainsof Billy Murray's tenor chanting, "Has AnybodyHere Seen Kelly-Kelly with the green necktie?"came softly to my ears.

The last ec'io of the song had scarcely diedaway before I reached the business abode of myfriend, the optimist. He was a worshipper ofthe little god who stands for things as theyought to be, and I knew that even if no newswas forthcoming from my prospective interview,I would at least receive an abundance of cheer-fulness which would be stimulating on that raw,rainy morning.

"Go right back, Mr. Middleton; you'll find him

in the private office," cooed the dainty littlestenographer with a beaming smile that dis-clo:ied a wealth of dimples.

I thanked her, and entered the sacred sanctum.I found His Majesty in a pose, which to thecasual observer would not have appeared in keep-ing with the sign, "My Busy Day," reposing con-spicuously on his Grafonola "Regent" desk. Hehad his office chair tilted 'back to the limit of itsendurance, his feet elevated to a comfortable, ifnot dignified angle, and his clasped hands behindhis head. However, knowing his habits as I did,I realized that his present attitude meant deepthought.

Hearing the door open and close, he turnedlanguidly in greeting, but before he could utteran exclamation of welcome, the telephone tinkled.

"Hello! Is that you, Rosalie? What is thetrouble this time? Baby broke a record! Whichone? Marathon! Well, I'll be darned; that kidis certainly beginning his athletic career at atender age. All right, dear; I'll bring a duplicatehome with me to-night-good-bye."

He hung up the receiver and turned to mewith a grin.

"How about that, Middleton? My son, agedtwo, has just broken a Marathon record. Isn'tthat an infantile achievement to make the pa-ternal breast heave tumultuously. I'll be withyou in just a minute," he added, and presseda button. To the clerk who entered he said,'Please bring me disc record No. - 'TheMarathon Two step,' by the Metropolitan band.The clerk departed and returned almost imme-

HAND COLOREDLocal View Post Cards MADE TO

ORDER

1E, -iiimingommit--

Made from anyfair photo anddelivered in 2to 3 weeks.

for

1000

The Best Made in AmericaSEND FOR SAMPLES

Blue DelftVcowor s\

S5 .001000

Season, Floral, Comics, Greeting Cards, etc.,Direct from Factory

NATIONAL COLORTYPE COMPANYDepartment 9 CINCINNATI, OHIO

54 THE TALKING MACHINE WORLD.diately with the desired selection. This accom-plished, the optimist expressed himself as beingat my service.

"Well," I began. "The World wants to know ifyou have anything new of interest to impartthat will fit into an article I am writing for theJune edition, dealing with the subjects 'Accuracyand Optimism."

"Yes," he replied enthusiastically, "I have. WeInaugurated a new system recently which isworking splendidly, and, as I am sure it willprove of interest to World readers, I will beonly too glad to explain it to you. A few weeksago we organized a little society for the promo-tion of valuable ideas. The whole force of em-ployes are members, and are encouraged to storeup in their minds all ideas which may come tothem from time to time, and seem to have somebusiness enhancing value. Then when meetingday comes around-sessions are held weekly-they have a chance to expound their views whichare carefully recorded by the secretary, and, ifdeemed expedient, are given a trial. In this way,I have found that in the short time we havebeen organized the business already shows amarked improvement.

"This, of course, makes a big hit with theemployes, because, for every idea of theirs thatis marketed they receive a bonus above theirsalaries. My idea in starting this associationwas to increase the interest of my workers inthe business, and in that way to stimulate optim-ism, which in itself, according to my way ofthinking, means success, and as I think I haveshown you in the foregoing interview, we are'making good,' and some money, which is equallysatisfying to all concerned."

The accurate man and the optimistSat chatting side by side,

And as they sat there talking,Their thoughts ran far and wide.

Said the accurate man to the optimist,"Mistakes are rare with me."

Said the optimist to the accurate man,"I'm cheerful as can be."

Then each smiled at the other,And cried, "Why, hang it, man!

We'll have to get together,"And so the firm began.

Now you will find on Main streetThe firm of Smith and Bowne,

And as might be expectedThey're the richest one in town.

-Howard Taylor Middleton.

ADVERTISING POINTERS.

Elbert Hubbard gives the following advice inwriting advertisements: In writing advertise-ments don't be afraid to let yourself get into thecopy. Let a smile get into the ink bottle, if itwill. In advertising you are dealing with veryhuman men and you cannot mistake by lettingyour copy be human. In writing advertisementsI first try to have an idea; then I strive to putthat idea into a form that may be easily read.Cut out every superfluous word. Make what yousay interesting. Literature, and that means goodadvertising, need not be deadly dull.

Men who have made a success have put intouse some of the ideas others simply thoughtabout.

HANDLING CABINETS.

How Such a Stock Should Be Taken Care of toAchieve Best Results-Cleanliness andFreshness Essential-Show Them in ActualUse

Taking care of talking machine cabinet stockis something to which the average dealer paysbut little attention, but which really means agreat deal when it comes to making profits outof this particular department. Well displayedgoods, properly cared for, help greatly in deter-mining a prospective purchaser's order, and thematter of care of these goods is something thatreally warrants careful and conscientious atten-tion.

Cabinet furniture should never be permitted toreach the shop-worn or semi -junk stage. With alittle care it is possible to keep it looking asfresh as when it came from the factory, and nopains should be spared to bring about this result.

The department manager should always seethat his goods are displayed to the best possibleadvantage. When he first arranges his stock heshould place the pieces displayed in such amanner that they will actually suggest use. Itis a good idea to first figure out a systematic ar-rangement based upon either a known or sup-posed requirement. Place the cabinets in such amanner that when a customer comes in thedemonstration can be made from the goods justas they would appear in use and have the usesufficiently definite so that the person investi-gating will recognize it as a system that mightactually be adopted. Take records, both cylinderand disc, sheet music and music rolls, if youcarry them, and place them in the cabinets inthe proper manner.

Proper display, proper care and above all fresh-ness and cleanliness are sure to produce results.Always give especial attention to the subject Ofcleanliness. Have a display that you are proudof-one that you can ask a prospective customerto look over and feel proud to show him. Aboveall things, do not use the samples for yourwork and do not pile things upon them, and re-member it is better to have the new goods your-self, while your customer takes the samples.

Keep your stock up; keep it clean; keep itfresh. Treat it as though it was worthy of yourmost careful attention. Spend time arrangingand re -arranging it. Do not crowd it. Do nottry to carry too many numbers. Get a few andyou will find that in almost every case you decidewhat your customer shall buy.

AMENDING TRADE -MARK LAW.

An Important Proviso to be Incorporated WhichWill Interest Piano Men.


The bill (H. R. 24,749) to amend Section 5of the Trade -Mark Law, has been reportedfavorably by the House Committee on Patents.This bill adds to the original Section 5 a provisoworded thus: "Provided further, That nothingherein shall prevent the registration of a trade-mark, otherwise registrable, because of itsbeing the name of the applicant or a portionthereof."

The bill will not affect in any w ise the pro-visions of existing law as to what trade -marks

NOW IS THE TIME TO PLACE

ELECTRIC -PLAYERSto advantage and make easy money and big profits.

They earn money with very little attention.

Write for Catalogue and prices, also Perforated Music Rolls

THE ELECTROVA CO., 117-125 Cypress Ave., NEW YORK

are subject to registration, except that a "trade-mark otherwise registrable" shall not be re-jected merely because of its being the name ofthe applicant or a portion of the applicant'sname.

It appears that the Court of Appeals of theDistrict of Columbia recently held that Section 5,as it now stands, has the effect "to prevent theregistration by a corporation of its own name,whether that name be the subject of a technicaltrade -mark or not." The decision applies to atrade -mark that forms the name, or a part of thename, of the applicant, but it is understood thatno such effect as this vas intended by the Com-mittee on Patents when Section 5 was originallyreported to the House.

At the hearings had on this bill, no reasonwas developed for denying to the applicant theright to register a trade -mark "otherwiseregistrable," merely because it is the name, or aportion of the name, of the applicant. In manycases, it was stated, this construction of thestatute results in inconvenience and hardship.

The bill has the approval of the commissionerand assistant commissioner of patents, to whomtrade -mark cases are usually submitted, and theCommittee on Patents recommended that thebill be passed by unanimous consent when it isreached upon the calendar.

A PROSPEROUS STORE ATTRACTS.

Buying Public More Inclined to Patronize Suc-cessful Appearing Merchant-Dirty and Dis-ordered Store Naturally Repels.

It may be considered a peculiar fact, butpeople are inclined to patronize a prosperousstore. The chief means that they have of sizingup the prosperity of any store is the outwardappearance of it; therefore, every retailer shouldgive special attention to the outward appearanceof his place of business.

There is a way for every store to appear pros-perous, and it is strictly up to each dealer to findout what it is. But do not be like the retailerwho had a display card posted on his windowwhich read, "Business is Good." He had theright idea, but he was simply on the wrong track.His windows had the appearance of not havingbeen cleaned for weeks, and the first glance atthe outward appearance of his store showed apainful lack of enterprise in not keeping it upto date.

Every dealer should make a special effort tohave his store appear as if money had beenspent and care had been taken in making itattractive. Mere signs will not answer. To dis-play a cheerful sign, as did the retailer men-tioned above, the appearance of the store mustcorrespond with the idea which the sign isintended to impress upon the reader.

It may be well to remind World readers thatthe young man who "never had a chance" is thesame young man who has been canvassed overand over again by his superiors, and found desti-tute of necessary qualifications, or is deemed_unworthy of closer relations with the firm, owingto some objectionable act, habit, or association,of which he thought his employers ignorant.

60 YEARS'EXPERIENCE

PATENTSTRADE MARKS

DESIGNSCOPYRIGHTS &C.

Anyone sending a sketch and description mayquickly ascertain our opinion free whether aninvention is probably patentable. Coninimilca-tions strictly confidential. HANDBOOK on Patentssent free. Oldest agency for securing patents.

Patents taken through Munn & Co. receivespecial notice, without chnrge, In the

$Cielitific 'American.A handsomely Illustret ed weekly. Largest cir-culation of any scientitic Journal. Terme, $3 ayear four months, $L Bold byall newedealers.

MUNN & Co.3GtBreadway, New Yorkrattn0 Ofrce. 636 F St.. V.VnehIngton.

'4


ToBusinessMen

Business menz in every line admit

the Value of o-oodtrade papers.

A trade paper must beoriginal-it must contain a

\ ariety of matter including newsservice-technical information-in

fact it must crystallize the entire newsof the special business world, and be a/helpful adjunct to every department of trade.

/World closely and after you have completed anScan the columns of The Talkino- Machine

analysis of the contents of this publication see if youcan duplicate its value in any other trade!

The World is a help to the talking machinebusiness.

It exerts an healthful optimism.It wields an influence for the good and every man

who sells talking machines, no matter in what partof the universe lie may he located, should receivethis publication as reQ-ularly as it is issued. He ismissing a vital business point if he fails to do this.

Thousands of dealers not oill in the UnitedStates but in every country on earth consult thepages of the World re,o-ularly.

They draw from the World pleasure and profit.The talking machine business has a brilliant

future, and this publication is doing much to enlargethe business horizon of every retail talking machineman in the world.

To receive this paper annually costs but $1.00.All foreign countries $1.25.

EDWARD LYMAN BILLI MADISON AVENUE, NEW YORK


With theEDISONandthe Starsof To -day 4

CARMEN MELIS

Where are the others and the stars of yesterday ?With the instrument that plays both Edison Standardand Amberol Records, where will you find a prospectivepurchaser that wants an instrument that offers less ?

Photo by Bettini, Rome.

Take your profits from

TheEDISONtheInstrumentof Quality

NATIONAL PHONOGRAPH CO.MARGUERITA SYLVA I VT ,)11, 1909 1. N Y 59 LAKESIDE AVE., ORANGE, N. J

VOL. VI. PER YEAR, ONE DOLLAR IlvkAm

Documents

Transcript of VOL. VI. PER YEAR, ONE DOLLAR IlvkAm