Vol. 2 No. 12 September 1-15, 2009 - Satellite Markets · spectrum in order to facilitate Mobile...

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www.ndsatcom.com by Elisabeth Tweedie (Continued on page 6) by Dan Freyer Cont Cont Cont Cont Contents ents ents ents ents (Continued on page 4) Vol. 2 No. 12 September 1-15, 2009 Industr Industr Industr Industr Industry y y y y Trends ends ends ends ends, Ne Ne Ne Ne News ws ws ws ws Anal Anal Anal Anal Analysis ysis ysis ysis ysis, Mar Mar Mar Mar Market Intellig et Intellig et Intellig et Intellig et Intelligence and Oppor ence and Oppor ence and Oppor ence and Oppor ence and Opportunities tunities tunities tunities tunities Mobile Sa Mobile Sa Mobile Sa Mobile Sa Mobile Satellite tellite tellite tellite tellite TV TV TV TV TV for Eur or Eur or Eur or Eur or Europe? ope? ope? ope? ope? More than ever, to compete businesses need to inform, engage and motivate employees, stakeholders, and constituents around the country or world. Sat Sat Sat Sat Satellit ellit ellit ellit ellite: The Secre e: The Secre e: The Secre e: The Secre e: The Secret t t t t t t t t to Successful Br Successful Br Successful Br Successful Br Successful Broadcast Ev oadcast Ev oadcast Ev oadcast Ev oadcast Events ents ents ents ents A t the opening of CeBit Fair in 2006 Viviane Reding Member of the European Commission (EC) responsible for Information Society and Media said: “Mobile TV seems set to become the next high growth consumer technology,” She then went on to argue in favor of harmonized European wide spectrum in order to facilitate Mobile TV. Three years later on May 13, 2009 the EC announced the award of two S-Band satellite licenses. Thus opening the door for the winning operators - Solaris Mobile and Inmarsat - to provide broadcast mobile satellite TV and other services throughout Europe. Unfortunately the path leading from that door is beginning to look more like an obstacle course than an open road. Both companies received 2 x 15MHz pan- European spectrum in the 2GHz band, located adjacent to the UMTS spectrum. This spectrum can be used for hybrid satellite - terrestrial services including television, radio, internet and emergency services delivered to mobile devices. Reusing the frequencies terrestrially eliminates many of the issues associated with satellite signals in urban areas and also allows for in-building penetration. The first obstacle is that some of those frequencies have previously been allocated to ICO-P. For reasons too lengthy to explain here, although the first MEO satellite was launched in 2001, none of the remaining nine that would complete the constellation are in orbit. The second obstacle is this is the first time that the EC has awarded frequencies. Licensing normally takes place on a national level with the ITU responsible for frequency coordination. Even though the frequencies have been awarded at a pan- European level Solaris Mobile and Inmarsat will still have to obtain national E mployee training. Product launches. “Town Hall” meetings. Customer appreciation events. Shareholder events. Marketing lead-generation events. Conferences. More than ever, to compete businesses need to inform, engage and motivate employees, stakeholders, and constituents around the country or world. But how do you efficiently gather together large numbers of people in many locations at the same time while minimizing travel, other expenses, and wasted time? How do you meet “virtually” with staff, colleagues, suppliers or customers in real-time even if you can’t be there physically? Corporate Video Events – Benefits of Using a Satellite-based Service Businesses, among them the likes of Nokia, HP, Microsoft, Apple, and others are turning to satellite experts to help them rev up their events. Satellites offer nationwide and global reach, letting you share your message cost-effectively with virtually any authorized and equipped site, and there are thousands of satellite-capable venues available around From the Editor Opinion: Life is Bursty by Robert Bell, WTA Market Trends IBC 2009 Product Spotlight Marketplace Vital Statistics Satellite Markets 25 Index Featured Event: CASBAA 2009 3 14 9 10 12 16 17 18

Transcript of Vol. 2 No. 12 September 1-15, 2009 - Satellite Markets · spectrum in order to facilitate Mobile...

Page 1: Vol. 2 No. 12 September 1-15, 2009 - Satellite Markets · spectrum in order to facilitate Mobile TV. Three years later on May 13, 2009 the EC announced the award of two S-Band satellite

Satellite ExSatellite ExSatellite ExSatellite ExSatellite Executive Briefecutive Briefecutive Briefecutive Briefecutive Briefinginginginging September 1-15,, 2009 1

www.ndsatcom.com

by Elisabeth Tweedie

(Continued on page 6)

by Dan Freyer

Cont Cont Cont Cont Contentsentsentsentsents (Continued on page 4)

Vol. 2 No. 12 September 1-15, 2009

IndustrIndustrIndustrIndustrIndustry y y y y TTTTTrrrrrendsendsendsendsends,,,,, Ne Ne Ne Ne News ws ws ws ws AnalAnalAnalAnalAnalysisysisysisysisysis,,,,, Mar Mar Mar Mar Markkkkket Intelliget Intelliget Intelliget Intelliget Intelligence and Opporence and Opporence and Opporence and Opporence and Opportunitiestunitiestunitiestunitiestunities

Mobile Sa Mobile Sa Mobile Sa Mobile Sa Mobile Satellite tellite tellite tellite tellite TVTVTVTVTVfffffor Euror Euror Euror Euror Europe?ope?ope?ope?ope?More than ever, to compete businesses

need to inform, engage and motivateemployees, stakeholders, and constituentsaround the country or world.

SatSatSatSatSatellitellitellitellitellite: The Secree: The Secree: The Secree: The Secree: The Secret tt tt tt tt tooooo

Successful BrSuccessful BrSuccessful BrSuccessful BrSuccessful Broadcast Evoadcast Evoadcast Evoadcast Evoadcast Eventsentsentsentsents

At the opening of CeBit Fair in 2006Viviane Reding Member of theEuropean Commission (EC)

responsible for Information Society andMedia said: “Mobile TV seems set tobecome the next high growth consumertechnology,” She then went on to argue infavor of harmonized European widespectrum in order to facilitate Mobile TV.Three years later on May 13, 2009 the ECannounced the award of two S-Bandsatellite licenses. Thus opening the doorfor the winning operators - Solaris Mobileand Inmarsat - to provide broadcast mobilesatellite TV and other services throughoutEurope. Unfortunately the path leadingfrom that door is beginning to look morelike an obstacle course than an open road.

Both companies received 2 x 15MHz pan-European spectrum in the 2GHz band,located adjacent to the UMTS spectrum.This spectrum can be used for hybridsatellite - terrestrial services includingtelevision, radio, internet and emergencyservices delivered to mobile devices.Reusing the frequencies terrestriallyeliminates many of the issues associated

with satellite signals in urban areas andalso allows for in-building penetration.

The first obstacle is that some of thosefrequencies have previously been allocatedto ICO-P. For reasons too lengthy toexplain here, although the first MEOsatellite was launched in 2001, none of theremaining nine that would complete theconstellation are in orbit.

The second obstacle is this is the first timethat the EC has awarded frequencies.Licensing normally takes place on anational level with the ITU responsible forfrequency coordination. Even though thefrequencies have been awarded at a pan-European level Solaris Mobile andInmarsat will still have to obtain national

Employee training. Product launches.“Town Hall” meetings. Customer

appreciation events. Shareholder events.Marketing lead-generation events.Conferences. More than ever, to competebusinesses need to inform, engage andmotivate employees, stakeholders, andconstituents around the country or world.But how do you efficiently gather togetherlarge numbers of people in many locationsat the same time while minimizing travel,other expenses, and wasted time? How doyou meet “virtually” with staff, colleagues,suppliers or customers in real-time even ifyou can’t be there physically?

Corporate Video Events – Benefits ofUsing a Satellite-based Service

Businesses, among them the likes of Nokia,HP, Microsoft, Apple, and others are turningto satellite experts to help them rev up theirevents. Satellites offer nationwide andglobal reach, letting you share your messagecost-effectively with virtually any authorizedand equipped site, and there are thousandsof satellite-capable venues available around

From the EditorOpinion: Life is Bursty by Robert Bell, WTAMarket TrendsIBC 2009 Product SpotlightMarketplaceVital StatisticsSatellite Markets 25 IndexFeatured Event: CASBAA 2009

3

14 91012161718

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At Satellite 2009Link up to theGateway at SFIG’sBooth #1600

Newtec

Belgium | USA | Singapore | Dubai | China | South Africa | Brazil www.newtec.eu

IP Transmission Equipment

So many paths to choose from. So many technology providers, so many IP over satellite solutions. So many plans in your head.

Time to choose. Time to get the facts straight.

Fact #1: No technology provider off ers in-house hardware and software expertise like Newtec does. Integration should not cost you extra.

Fact #2: No IP trunking solution suits your changing business needs like Newtec’s Elevation. Basic to cutting edge, Elevation grows comfortably with you, at your pace.

Many paths will present themselves to you, but only one leads to the ROI you want. And here’s another fact for you: no technology provider has gone as far down the satellite path as Newtec. We set the standard.

All things considered, maybe this is not such a tough choice after all.

The name is Newtec. The solution is Elevation.And there you are.

Did you know our cutting edge FlexACM solution guarantees 100% signal availability under all circumstances?Get full FlexACM specs on www.newtec.eu/FlexACM

IP over satellite by Newtec, from high performance to unmatched performance

HERE YOU ARE

Visit us at IBC 2009Amsterdam,

September 11-15Booth 1.A49

WTA Teleport Technology of the year 2009.

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Vol. 2 No. 5 April 1-15, 2009

IndustrIndustrIndustrIndustrIndustry y y y y TTTTTrrrrrendsendsendsendsends,,,,, Ne Ne Ne Ne News ws ws ws ws AnalAnalAnalAnalAnalysisysisysisysisysis,,,,, Mar Mar Mar Mar Markkkkket Intelliget Intelliget Intelliget Intelliget Intelligence and Opporence and Opporence and Opporence and Opporence and OpportunitiestunitiestunitiestunitiestunitiesEDITORIAL STAFF

Virgil [email protected]

Peter I. GalaceEditor, [email protected]

Howard GreenfieldContributing Editor, Europe, Middle Eastand Africa (EMEA)[email protected]

Contributing Writers:

Bruce Elbert, Dan Freyer,Robert Bell, Elisabeth TweedieAlan Gottlieb, Lou Zacharilla,B. H. Schneiderman, Tom Watts

SYNTHESIS PUBLICATIONS LLCP.O.Box 4174, West Covina CA 91791 USA

Phone: +1-626-931-6395 Fax +1-425-969-2654E-mail: [email protected]

Advertising

Michelle ElbertDirector of [email protected]

CASBAA 2009.............................13 www.casbaa.com

GlobeCast....................................8 www.globecast.com

Keystone Enterprise Services........7 www.keystonebtv.com

Satellite Executive Briefing is published biweeklyby Synthesis Publications LLC

and is available for free atwww.satellitemarkets.com

Indicators are Looking Good

© 2009 No part of this publication may bereprinted or reproduced without prior writtenconsent from the publisher.

The 1st half of 2009 financial reports from the three largestsatellite operators, Intelsat, SES and Eutelsat are very good

indicators of how the industry is doing as a whole.

Intelsat reported that its revenues increased 10 percent in thesecond quarter due to new business, expanded contracts andmore favorable terms with existing clients. “Our network

services business and Intelsat General Corporation government business arethriving as a result of the demand for the communications infrastructure weprovide for applications such as broadband networking, cellular backhaul,and mobility,” said Intelsat CEO Dave McGlade.

SES reported operating profits of 359.9 million euros in the first half of2009, an increase of 9.2 percent over the first half of 2008, according to thecompany’s financial results released July 31. SES generated revenues of843.4 million euros ($1.2 billion) in the first six months of 2009, an increaseof about 7 percent compared to 2008.

“A steady stream of contract wins, including a major contract renewal byBSkyB, have contributed to the growth of our contract backlog to 6.5 billioneuros ($9.1 billion), equivalent to four times 2008 revenue. The operationaloutlook is favorable, and SES is pursuing numerous opportunities to continueon its profitable growth path,” SES CEO Romain Bausch said.

Eutelsat Communications reported solid gains for its fiscal year that endedon June 30. Eutelsat reported 7.2 percent increase in total revenues for theyear, net income jumped 43.6 percent in that time as compared to the 2008fiscal year.

Encouraged by these results, Eutelsat raised its short and medium term goalsfor fiscal year 2009-2010 to a seven percent growth rate and EUR 1 billionin revenues. SES is projecting a modest 5 percent growth in 2009. Thesegrowth rates are in line with the overall projections made by Euroconsult ofcontinued growth in several key sectors of the satellite industry (See detailsin the Vital Stats section, page 16 of this issue). Euroconsult is projectingthat different sectors of the industry will experience from 6-30 percent growthby the end of 2009.

Newtec.....................................2 www.newtec.eu

ND SatCom.................cover & 20 www.ndsatcom.com

Adver Adver Adver Adver Advertisertisertisertisertisers’ Indes’ Indes’ Indes’ Indes’ IndexxxxxSan Francisco Inter’l Gateway.......16 www.sfig-teleport.com

The Satellite Technology Guide.....15www.satellitemarkets.com/node/34

From the Editor

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Mobile TV for Europe?...from page 1

Cover Story

“...The other big question of course is “Isthe market going to be large enough tosupport two operators?”... Europe is still inrecession, but given the complexity of theemerging target markets, it will take somenimble footwork by both operators to stayin the game...”

licenses and pay any associated feesrequired by the individual countries.

The challenges started long before theannouncement. In October last yearICO Global began proceedings in theEuropean Court of First Instance toannul the actual process by which theEC was awarding the licenses statingthat the process was illegal. (However,without prejudice, presumably in caseit lost it ICO Global also submitted anapplication to the EC).

In February of this year Ofcom whichis the UK representative to the ITUannounced that following a 3 yearreview it was going to ask the ITU tocancel the ICO-P frequencyassignments. Unsurprisingly ICOresponded by applying to the HighCourt for a judicial review of thedecision. This happened onMay 22nd followed by Ofcomfiling contesting ICO’s claim.

ICO is allegedly alsoclaiming that noconsideration was given tothe fact that its involvementin legal proceedings againstBoeing prevented it fromsubmitting additionalinformation by the requireddeadline. Therefore the EC’sdecision is illegal.

Terrestar, the other failed applicant, hasalso initiated legal proceedings in theEuropean Court of the First Instanceseeking an annulment of the decisionon the basis that its application was notread correctly initially, nor were theclarifications it submitted evaluatedcorrectly.

If all of this wasn’t enough to contendwith Solaris Mobile, which already had

an S-Band payload in orbit and wastherefore (unlike Inmarsat whosesatellite was still in the design reviewstage) almost ready to begin service,found serious anomalies with thepayload. It has been reported that it may

be possible to start a limited service butalternative solutions in the form of othercapacity or expediting the launch of thesecond satellite will be needed for fullservice.

Assuming that none of these obstaclesturn into roadblocks is there a businessfor mobile satellite TV in Europe?Mobile TV around the world isstruggling to find a successful businessmodel. With around 40 million viewers

worldwide, i.e. just 1% of all mobile phoneusers it is still a nascent industry. Japanand South Korea with 18 and 17 millionusers respectively represent the largestmarkets. 90% of viewers in South Korea

are using the advertisingsupported T-DMB servicewhich currently reports anaccumulated loss of over$100 million. In Japan theservice is also free andrunning at a loss and acompeting subscriptionservice closed down due tolack of subscribers.

Although Europe at 117% hasone of the highest penetrationrates of mobile phones in theworld, mobile TV has got off

to a shaky start. Italy is the largest marketwith 1.2 million users (2% penetration).In Germany the license was handed backand at the time of writing the Frenchbroadcasters and operators still hadn’treached agreement on the preferredbusiness model meaning that thefrequencies may soon be reallocated. Asyet none of the trials in the UK have madeit to a lasting commercial business.Meanwhile launches of streamed video, a

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unicast service (using 3G frequencies)continue; France for example has over1million viewers using this technology.

Numerous reasons have been given forthe slow start in Europe not the least ofwhich is that this is a emerging industryand whilst there have been many trialsthere haven’t been many commerciallaunches. This is true but it is not thewhole story. As with all newconvergence businesses there are somekey parameters that need resolution.These include:

Technology – multiplestandards exist worldwidemaking economies of scale atall points in the network harderto achieve. Europe hasendorsed DVB-H, but this isnow being challenged by amulti-national partnershipformed in June promotingDMB as a standard.

Business model – what is theoptimum relationship betweencontent providers,broadcasters, mobileoperators, infrastructureproviders and retailers?

Revenue Stream: Viewersseem to prefer free –advertisers have a clearpreference for a largeaudience, something which isnot available in the early stagesDigital Rights Management(DRM) and ConditionalAccess (CA) issues.

Content: opinion differs as towhether viewers simply wantwhat is available on a regularscreen or short formspecifically made for mobilecontent. Is the same content

suitable for handsets as for seatback devices. With a limitednumber of channels this is a criticalissue. (~9 from the satellite and anadditional 18 from the repeaters,using Alcatel technology)

None of these is going to be resolvedovernight; it will likely take several falsestarts before a viable model emerges.However while all these issues are beinghammered out viewing habits appear to beon the threshold of a major transition. ThePVR is diminishing the importance of realtime viewing for all but a few genres. Recentresearch from Nielsen showed that in the UStime spent watching time-shifted TVincreased by 40% from Q1 2008 to the sameperiod this year. Streamed and downloadedvideo on the web coupled with Apps todeliver the same to mobile phones aredriving a shift to instant gratification, i.e.video on demand, something that technicallybroadcast mobile TV cannot deliver.However with ever increasing storage onmobile devices theoretically operatorswould be able to push content to the devicein off-peak periods thereby creating a limitedamount of pseudo VOD. The key to successhere will be identifying the right mixture ofprogramming to satisfy diverse viewerneeds. In years to come this may well posethe most significant threat to broadcastmobile TV.

There are currently five viable satelliteconsumer businesses: DTH, MobileTelephony, fixed broadband, radio andsatellite navigation (SatNav). In all of theseexcept SatNav, satellite has been very much

a follower. It took successfulterrestrial services and extended theirreach. (Although with WorldSpace inbankruptcy and a combined Sirius-XM still not profitable it’squestionable whether satellite radiocan yet be considered a viablebusiness). If this model holds truethe market for mobile satellite TV inEurope is many years away and maywell be overtaken by mobile Video(i.e. unicast not broadcast) which withthe increased capacity offered by LTEwill present less of a challenge tooperators than it does today. Inmarsathas said very little about its businessmodel other than it is looking forpartners. As would be expected witha satellite already launched SolarisMobile has been clearer. Wisely giventhe above, it has chosen to be theinfrastructure provider, letting theoperators and broadcasters sort out theoptimal value chain. Perhaps evenmore wisely it is planning on using thefrequencies not just for mobile TV butfor value-added services includingdata-gathering, LBS and web-browsing; targeting pubic authorities,utilities and emergency services aswell as well as consumers.

The other big question of course is “Isthe market going to be large enoughto support two operators?” It is earlydays and Europe is still in recession,but given the complexity of theemerging target markets, it will takesome nimble footwork by bothoperators to stay in the game.

Elisabeth Tweedie has over 20 years experience at thecutting edge of new communication and entertainmenttechnologies. She can be reached at:[email protected] or phone at +1 310-292-0755 or +44 (0)7768 610574.

Cover Story

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Feature

Satellite: Key to Successful Broadcast Events...from page 1

the world. Thanks to hugeimprovements in recent years in the cost-efficiency of satellite and videotechnology, satellite links are moreaffordable than ever before.

Town Hall Meetings: A TypicalSatellite Success Story

Marsh & McLennan (MMC)(www.mmc.com), a global professionalservices firm, insurance broker, and riskadvisor, has around 54,000 employeesin 100 countries, and annual revenuesof US $11 billion. Internationalfinancial market dynamics have a hugeimpact on its business, and timelycommunications is critical.

When MMC’s new CEO wanted a“Town Hall” meeting to discuss thecompany’s new strategies withemployees on four continents, it firsttried a video webcast. It broughthundreds of employees to seven offsitelocations from cities around the world,while thousands more watched live fromconference rooms and ballrooms via asecure Internet hookup.

Although the event was a success,MMC’s Director of InternalCommunications Vincent Beatty wantedan even better solution in the future. “Atthe end of the day our experience wasthat web-based video suffered a lot ofglitches,” says Beatty. MMC decidedto move to satellite for its next event.

Broadcasting from London to sevenlocations across Europe, Asia and thePacific, the event brought together anestimated 5,000 participants. “Webrought people into conference facilitiesaround the world and had call-ins fromother cities. “The technical challengeswere enormous, and we needed theutmost confidence in a vendor. Weneeded a home run,” explains MMC’s

Beatty. After a rigorous RFQ process,MMC turned to Alden HD of Bristol, CTto produce its program, with KeystoneEnterprise Services of Salt Lake City,UT (www.keystonebtv.com) as theirsatellite technical partner for the job.

“The results were spectacular,” saysBeatty. “98% of polled participants

ranked the satellite-delivered event asgood to excellent, an improvement overwebcast figures. We also gauge successby replay numbers, served fromAustralia, NY and London based onconnectivity. The satellite event hadover 19,000 replay views,” he says.

Advantages over webcasting thatsatellite offers include:

• High-resolution video:Satellite delivers video suitablefor display on large monitorsand large projectors, at up tofull High Definition (HD)

quality. Streaming video overthe web, “webcasting,” ispossible where a broadbandInternet connection is available,but still can result in jerky andintermittent video and audio,and is delivered at too low aresolution for projection.Internet connectivity capable ofsupporting real-time video viawebcasting is not available frommany venues. Hotel LANsconnecting conference roomsmay share bandwidth withreservation systems. Withsatellite distribution, TV mediacan easily capture and use yourhigh-quality signal for on-airbroadcasting – great publicityfor product launches.

• Wide Geographic Coverage:Satellite’s nationwide coverageblankets even the most remote,rural, and ‘un-wired’ locales.Whether your event is hosted atan exotic tropical resort orremote ski lodge, satelliteconnectivity provides amplebandwidth, where landlinesmay not. Secure broadcastingalso can protect content andrestrict its delivery to onlyauthorized corporate sites andequipment.

• More Sites – Not More Cost:Satellite’s broadcast naturemeans that, unlike landline-based solutions, there is noadditional bandwidth cost toadd more receive sites, whetherhundreds or thousands more.For product launches and eventshoping to get broadcast mediacoverage, satellites provide anideal way for TV stations to alsotune in to the event.

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Feature

• Fast deployment at venues(vs. telco circuits): Set-up timecan be just days, whether it’sinstalling an HD capablereceive system at a venue, orsetting up a portable uplink at asignal origination site.

Taking Advantage of Satellite

With all these pros, how do you takeadvantage of satellite technology to makeyour next event a success? Experiencehas shown that successful events dependon working with a provider that has asuccessful track record supporting liveprogram production, transmission forspecial events.

Companies like Keystone EnterpriseServices can manage end-to-end satelliteproduction and broadcast of corporatespecial events, as well as on-site TV

production services, from creative totechnical crew. Services typically includesatellite transmission and scheduling,video signal encryption for security,arranging transportable and ad-hocsatellite uplinks to broadcast fromremotely located venues, and fordownlinks at receive venues.

What to Look For in a Provider

The larger and the more complex yourevent will be, the more you may want tofind a seasoned shop for the job. Only afew top players can handle global andlarge international events and have theability to deploy specialists worldwideto install and support their productionand transmission solutions. “Thetechnical expertise of the provider isessential,” explains MMC’s Beatty.Look for companies with dedicated andhighly trained technical and support staff

that can help you with every aspect ofevents and live transmissions includingproduction, engineering, transmissioncontrol and monitoring.

Your satellite vendor should havespecialized experienced in corporateevents. “There is a ton of coordinationinvolved. You never want to havesomeone cut their teeth on a job for yourbusiness.” explains Beatty, adding“Keystone allayed our fears from thestart, having done this many times.”

“Over the past 28 years, Keystone hashelped thousands of companies pull offsuccessful satellite events, and wehandle hundreds of events andthousands of hours of transmission peryear, offering total event managementand production services,” says DanLoveless, Sr. Vice President of KeystoneEnterprise Services.

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Feature

One-Stop Shopping

As an event planner, chances are you have more than enoughon your plate to plan the event and your program. That iswhere a ‘one-stop-shop’ satellite ‘satellite partner’ can helpby serving as a single point of contact for technicalmanagement of the broadcast.

Ask for a single invoice and see if your provider can coordinatethe many ancillary services you may need. A full-serviceprovider can also help clients achieve the ‘on-air’ look theyenvision, and may offer related services such as set design,rendering diagrams, signage, lighting schematics for the setand audience, power point production, event entertainment,event management services, strategic meeting management,web surveys, and travel reservations and services.

Other value-added services include venue site selection andcatering services, a help desk, logistical planning, post-eventreporting, audio bridges and video conferencing. Internationalevents may require multiple satellites and language translationservices, in addition to coordinating production across timezones.

Venue Selection and Field Support Experience

Depending on the type of event and the type of audience youare trying to reach, potential event venues may includes hotels,convention facilities, universities and colleges, auditoriums,theaters, stadium and arenas, private dining rooms for smallergroups at restaurants, as well as ‘public’ and privatevideoconferencing rooms. Top vendors know what to lookfor and how to get things done. For example, KeystoneEnterprise Services offers access to 15,000 commercialsatellite video locations worldwide. “We have field experienceworking at thousands of venues in the Keystone Eventsnetwork, so we can help you find and select venues, and thenprovide satellite link-ups, letting you take your broadcast eventinto these venues,” says Keystone Enterprise Services’ DanLoveless.

Engage and Interact with Participants. Measure AudienceResponse

The value of direct viewer interaction with a broadcast is huge.Audience-response solutions can help engage participants andmeasure participation. These can include live audience polling,on-screen audience poll results and graphics integration, audioconferencing, and chat/email viewer-interaction management.Experienced vendors will be able to advise you on how to

Dan Freyer has 20 years ofexperience in satellitecommunications. He wrote thechapter on “Satellite Services” inthe industry reference book, TheSatellite Technology Guide forthe 21st Century (Synthesis

Publications, 2008). Dan has written extensively onsatellite communications for several industry trademagazines. He can be reached at:[email protected]

take advantage of these applications and can employ them foryour event.

Post-Event Support

For viewers unable to attend live from a satellite location,webcasting may be a better option than no video. Offering thepost-event video for download on demand is another way toreach your audience. Ask your vendor if they can offer asimultaneous webcast, and recorded on-demand download ofthe video. Remember to take ‘exit polls,’ for example byemail surveys, after each event and even during sessions toassess the opinions of participants on the value of the event.

The Bottom Line

Satellite broadcast technology offers a powerful way to helpmake your large-scale video event a success. With anexperienced satellite events partner on ‘your team,’ you willbe ideally positioned to ensure your audience will enjoy thebest quality video and audio. That, combined with optionsfor total event support by the leading satellite service providers,lets you focus on achieving your goal: powerfulcommunications.

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Market Trends

.com GlobeCast Group

Media Sharing Platforms.ai 25/05/2009 18:31:23

In the recently released “Mobile Satellite Services 5th Edition” report, NSR (www.nsr.com) noted that fears of the bottom line falling out for all MSS operators due to the economiccrisis were overestimated; however, caution was still the bestattitude one could take for the short-term. We also noted that thefirst quarter 2009 numbers had already givenindications that operators are not protected fromhardship and slowdowns.

As we just passed the mid-point of the calendaryear, MSS operators now have a better idea ifannual results will look as expected or worsen.It is also a time to reflect on a seriousrealignment of the business for the next sixmonths to meet annual targets, which isespecially important early in the third quarterwhen most customers are back from holidaysand start using their equipment again on a moreregular basis.

For some, it is a much bumpier ride with somemarkets showing signs of exhaustion coupledto the world economic slowdown affecting oiland gas exploration, transportation, shipping,and last (but not least) financing.

With less than 2 million subscribers, the mainMSS players are generally holding their ownas three constellations totaling 128 satellites inLow Earth Orbit and another 23 satellites inMEO and GEO could be launched in the nextsix years. This capacity surge is second to nonesince the origin of the sector and comes withhigh expectations that will either see theindustry get a facelift with hundreds ofthousands of new subscribers or go through anextreme makeover that could considerablyreduce the number of operators.

All in all, the underlying current on subscribernumbers is that they are slowing theirconsumption of MSS products and services, andsome of them are simply shutting down their

equipment due once again to the economy. If operators arelooking at the calendar regularly, they know that the nextquarter is well underway and that the push to meet end-of-year results is on and that the name of the game issubscribers...and lots of them.

MSS OperatorMSS OperatorMSS OperatorMSS OperatorMSS Operators in for a Bums in for a Bums in for a Bums in for a Bums in for a Bumpppppy Ridey Ridey Ridey Ridey Ride

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At IBC 2009, visit ND SatCom atthe Outdoor Exhibits area OE320

A guide to key products and services at upcoming trade shows. Thismonth we are featuring products and services that will be showcased atthe IBC 2009 exhibition in Amsterdam from September 11-15.

Products and Services Spotlight

At IBC 2009, visit GlobeCast andNETIA at Hall 1B booth # 40

GlobeCast and NETIA Join Forces at IBC 2009GlobeCast has joined forces withrecently acquired subsidiary NETIAto showcase the group’s integratedsolutions across the whole broadcastchain with a shared stand at this year’sIBC.

Media Sharing and Deliverydemonstration

GlobeCast and NETIA will takeadvantage of their shared space at thisyear ’s IBC to demonstrate theprogression of content fromcontribution to playout and deliveryusing a broad selection of productsand services. GlobeCast’s ContentExchange, NETIA’s HypercastWarehouse as well as GlobeCast’splayout and delivery services will bein the spotlight at stand 1.B40. Thedemonstration highlights the group’s

new position as an integrator ofbroadcast technology and a leadingservice provider.

GlobeCast gears up for 2010

GlobeCast’s sports contribution teamwill also be on hand to discussupcoming sporting events such as theSouth African World Cup, VancouverWinter Olympics, Asian Games andCommonwealth Games, all takingplace around the world in 2010.Services are planned for bothrightsholders and non-rightsholders tobring these special events from thestadiums to the rest of the world.

New fibre links and satellite capacityshare the spotlight

GlobeCast has new direct access tomajor cities with the expansion of its

next-generation global fibre ring intoJordan Media City (JMC) in Amman andMunich in Germany. These latestadditions to the network are part ofGlobeCast’s ongoing expansion of itsfibre and satellite connectivity.

International content makes its mark

International content takes the spotlightagain at IBC. Representatives fromGlobeCast, which can deliver Europeancontent to multiple platforms anywherein the world and vice versa, will be onhand to discuss opportunities forbroadcasters looking to reach ethniccommunities throughout the continent orEuropean communities abroad.

ND SatCom’s next generationSkyWAN® satellite modems continuetheir performance evolution: NDSatCom introduces the new 1HU(Height Unit), cost-efficient, IP-onlyterminal, which includes the full setof SkyWAN® features, e.g. Turbo-o -Coding, IP Routing, true full meshcapability and dynamic bandwidthallocation. The IDU 1070 is ideallysuited for mobile stations such asbroadcaster ’s SNG vehicles,FlyAways or transportable units,where rack space counts. The supportof QPSK/8PSK modulation schemeswith a wide range of code ratesoptimises bandwidth efficiency for

any kind of network topologies. Theseparation of the user from networkmanagement traffic combined withLink Encryption makes the IDU 1070the terminal of choice in governmentand military settings.

Live Demonstration of Media Fleet

Manager

Ease of use in planning, scheduling andbooking transmission resources – thisis what leading US broadcasters a wellas cost-oriented European serviceproviders and broadcasters enjoy whenusing ND SatCom’s Media FleetManager. with round-the-clock news

coverage. Through ND SatCom’s track-proven SkyWAN® technology, thescheduling system allows the remotemanagement and networking oftransmission resources and fullyautomated SNG/ENG fleets and/or fixeduplink/downlink stations. The MediaFleet manager controls videocontributions via DVB uplinks oralternatively supports IP videocontributions e.g. MPEG4 over IP using

SkyWAN®.

ND SatCom Launches SkyWAN® IDU 1070

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APPLICATIONTECHNOLOGYSTRATEGY, INC.

Newtec’s FlexACM is a unique end-to-end solution forimplementing ACM (Adaptive Coding and Modulation)technology, IP shaping, compression and acceleration in avery efficient way for IP trunking and IP backbone satellitelinks. The implementation of FlexACM can result in adoubling of the data throughput in a given satellite segmentwhile also guaranteeing a 100% link availability.

ACM is part of the DVB-S2 standard, allows modificationof the modulation and coding parameters (modcods) of asatellite signal on the fly, without interrupting thetransmission and without losing data.

Newtec’s FlexACMsolution is more thanDVB-S2 ACM: it is thefirst commerciallyavailable system on themarket, which integratesDVB-S2 ACM withadvanced IPo p t i m i z a t i o ntechnologies such astraffic accelerating,compression andshaping. The FlexACMsolution can be used inpoint-to-point andpoint - to-mul t ipoin tsystems, in one way(with terrestrial return channel) as well as in two wayconfigurations (with the return channel also over satellite).It is also possible to implement the FlexACM solution inexisting satellite links without changing the rest of thetransmission chain, such as the antenna and HPA.

The FlexACM solution combines ACM technology with anautomatic measurement of the instantaneous link conditions(signal to noise ratio) every few seconds and a system thatautomatically adjusts the modcods parameters when needed.Under these circumstances, the satellite link always uses thehighest possible modulation scheme and the lowest possiblelevel of error correction, while still keeping the signal tonoise ratio above the minimum threshold to guarantee anerror free transmission at all times.

By using FlexACM, teleportoperators do not have to take rainmargin into account at all. When theconditions of the link become worsebecause of rain fade or other reasons,the system will automatically changethe parameters to avoid loss of signalreception. In fact, in almost everyform of interference or in lessoptimal transmit or receive conditions, like ground noise,tracking losses, cross poll and inter-satellite interference,FlexACM proves to be beneficial.

The FlexACM system must thendecide how the remainingcapacity is distributed among thedifferent services and receivingpoints. This requires a dynamicshaping of the IP services and aQoS management in line with thebandwidth variations caused bythe ACM behavior. In addition tothis, the built-in traffic shaper alsoneeds to ensure priority forservices with predefined SLA,VoIP, audio and video services. Byusing FlexACM, technologyteleport operators can turn theadditional rain margin that was

wasted before, into increased data throughput, resulting inextra revenue for the teleport operator. To further optimizethe efficiency of the system, FlexACM includes cross layeroptimization using advanced features such as trafficacceleration and dynamic compression of the IP traffic, whichbring a considerable reduction of the data traffic that needs tobe sent over the satellite link.

FlexACM® is part of Newtec’s Elevation product line thatallows simple, yet very efficient implementation of ACM inIP trunking and IP backbone systems.

NNNNNeeeeewtec’s Flewtec’s Flewtec’s Flewtec’s Flewtec’s FlexAxAxAxAxACM SolutionCM SolutionCM SolutionCM SolutionCM Solution

At IBC 2009, visit Newtec atHall 1A booth # 49

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MarketPlace A guide to new products and services

Harmonic to Demonstrate New Video

Solutions at IBC

At IBC 2009, Harmonic Inc. will showcase its comprehensivesolution portfolio for video delivery to a variety of devices,including the TV, PC, iPhone, and other mobile devices.Harmonic will introduce enhancements to its ProStream™

stream processing platform, Carbon Server™ transcodingsoftware, and MediaPrism™ software suite for multi-screenvideo delivery. Key demonstrations will also includeHarmonic’s market-leading systems for broadcast contribution/distribution, encoding, and stream processing, as well as cableIPTV, universal edgeQAM and HFC access solutions.

One of the products Harmonic is showcasing at IBC is theProView™ 7000 Integrated Receiver Stream ProcessingPlatform. Based on industry-leading Scopus IRD technology,the ProView 7000 is the world’s first solution to combine ascalable video receiver, DVB descrambler, multi-formatdecoder, and MPEG stream processor in a single rack unit.The versatile ProView 7000 paves the way for contentproviders, broadcasters, cable/telco, and terrestrial operatorsto deploy today’s most advanced and cost-effective IP-basedcontribution and distribution applications. By integrating ASIaggregation, powerful multiplexing, and the ability to decodeall formats and standards, the ProView 7000 provides the idealsolution for customers looking to future-proof their operationsand cut capital and operating costs.

At IBC, Harmonic will be exhibiting at stand 1.C61.

Colem to Showcase New SNG Solutions

Colem will showcase a number of new SNG solutions at thisyear’s IBC. Colem has developed a solution for detecting andavoiding SNG and wireless camera black-spots, which is anall-too-prevalent problem faced by camera crews. This new

development to Colem’s Link Camera Control System meansthat crews can go anywhere in the world and already knowthe areas to avoid, saving vital time in setting-up.

In addition, showcased at this year’s IBC, is a new add-onapplication for all Colem’s SNG FlyAway and Camera systemsusing Google maps. Those systems with internet access willmean that a broadcaster can find the desired location via aninteractive map, and zoom in to get a better view of their exactposition.

At IBC, Colem will be exhibiting at stands 1.F58b and 6.C28a.

IDC to Launch PRO IPTV Blade Receiver

A highlight of IDC’s booth at IBC will be the unveiling ofIDC’s next generation PRO IPTV blade receiver and the firsttime showing of the recently acquired Tiernan line of digitalvideo compression and decompression products. The Tiernanproduct line includes High Definition (“HD”) and StandardDefinition (“SD”) video encoders (MPEG2 and H.264MPEG4), video receivers, interface converters for a broadrange of television contribution and distribution network ap-plications. The product line also includes satellite equipmentoriginally developed andmarketed by Comstreamfor professional radiobroadcast applications.IDC announced the ac-quisition of the Tiernanproduct lines in August.

”This is an exciting IBCfor us this year. In addi-tion to launching ourhighly innovative Pro IPTV blade receiver and formally un-veiling the exciting Tiernan line of products, we have a hostof other new products that we are announcing and demon-strating,” said Ron Clifton, IDC President and CEO. “In thisyear of troubled economic times we are particularly pleasedto be able to continue providing new products and applica-tions for our diverse, leading edge customers,” he added.

At IBC, IDC will be exhibiting at stand 1.C29.

Harmonic’s ProView™ 7000 Integrated Receiver

IDC’s PRO IPTV blade receiver

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Opinion

“Lif“Lif“Lif“Lif“Life is Bure is Bure is Bure is Bure is Bursssssty”ty”ty”ty”ty”

Robert Bell is Executive Director of the WorldTeleport Association, which represents theworld’s most innovative teleport operators,carriers and technology providers in 20 nations.He can be reached at [email protected].

by Robert BellWorld Teleport Association

A communications technician once told me that “life isbursty.” He was talking about life in the controlroom, where long hours of quiet, with all of the boards

green, can suddenly turn into minutes of controlled panic asthe red lights start flashing.

“Bursty,” as you probably know, is a term forcommunications traffic that unexpectedly lurches from low datarates to high data rates. It is hard to deal with because it presentstwo unpleasant alternatives: sizing the circuit to handle themaximum requirement, whichleaves a lot of expensive capacityidle, or settling for less capacityand knowing that service willslow to a crawl during periods ofpeak demand. The latest shared-bandwidth and bandwidth-on-demand solutions are specificallydesigned to deal with burstytraffic.

But beyond all this jargon,life really is bursty. Whether it isyour personal life or working life,stuff has a way of “coming out ofnowhere” to surprise you. Inmost cases, it doesn’t really comeout of nowhere. You just don’tsee it coming. It is the healthproblem you have been livingwith for years without knowingit. It is the economic turmoil ofthe Great Recession, which is theresult of years of living beyond our collective means andallowing fundamental oversight of business to lapse. But whenit hits you, all you can do is shake your head and dazedly ask ifanybody got the number of that truck.

Television broadcasting is a case in point. For decades, itwas the electronic medium. So much did it dominate life inindustrialized nations that the socialist Robert Putnam(author of Bowling Alone) invented a term, “socialcapital,” to describe the aspect of American life that wasbeing eroded by too many hours spent in front of theglowing box. Fast forward to today, and we see a businessgrappling with an unbelievable burst of change. After

the recorded music industry showed what could happen tomedia companies that ignored the Internet, networks have lostno time in moving their shows onto the Web, whether on theirown sites or aggregators like Hulu. One exasperated networkexecutive said to me recently, “Can anybody explain why it’sa good idea to give our content away for free on the Web?”Well, sure, I can. They already give it away “free” on-air,with advertisers paying the fare. Internet TV is also advertisersupported, though the small audiences involved mean thatcontent owners are currently trading digital pennies for analogdollars, as the saying goes. It remains to be seen what kind ofadvertising rates they can command when the online audiencereaches levels comparable to DTH and cable channel

audiences.

But things are onlybeginning to get interesting. ABIResearch recently forecast thatthere would be 20 million“Internet-enabled” televisions inhomes around the world by 2012.That is, televisions plugged intobroadband and able to receive socalled “over the top” Internet-based services from YouTube toWeather.com. Sets-in-homes, ofcourse, do not translate into viewerexperiences. Most consumerswith HDTVs in their homes arenot watching HDTV – they are justseeing SDTV on a bigger screen.So it may be years before there areenough homes with robustbroadband and enough digitallysophisticated viewers to make afurther big dent in viewership of

traditional television. But when it does happen, I bet you itwill leave us shaking our heads and asking dazedly about thattruck.

Broadcasting, of course, continues to be the anchorapplication for the world’s satellite networks. It has given thebusiness a great ride over the past few years, as compression

“...’Bursty’is a term forcommunications traffic thatunexpectedly lurches from lowdata rates to high data rates. It ishard to deal with because itpresents two unpleasantalternatives: sizing the circuit tohandle the maximum requirement,which leaves a lot of expensivecapacity idle, or settling for lesscapacity and knowing that servicewill slow to a crawl during periodsof peak demand...”

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Calendar of Events

The Satellite TechnologyGuide for the 21stCentury

by Virgil S. Labradorwith chapter contributionsfrom John M. Puetz, DC Pal-ter and Daniel B. Freyer.

200 pages / 5.5" x 8.5" /Illustrated with photos, tablesand diagrams with appendi-ces.

ISBN: 978-1-60530-421-2

Price: US$ 25.99 (includingshipping and handling)

The Satellite Technology Guide for the 21st Century clearly explains innon-technical terms the basics of satellite communications technol-ogy and how it works. This book also provides a historical backgroundof the industry, its current status, market prospects, trends and thefuture of satellite communications.

Fully illustrated with graphs and tables,the book contains appendices includinga glossary of terms and a list of industryresources.

Chapters include: A Brief History of theSatellite Communications Industry; Over-view of the Satellite Communications In-dustry; The Basics of Satellite Communi-cations; The Space Segment; The GroundSegment; Satellite Services; VSATs; Sat-ellites and the Internet; The Future of Sat-ellite Communications.

An indispensable guide to the basics ofsatellite technology and the global indus-

try. No other book in the market today provides a more comprehen-sive view of satellite technology and the industry in one easy-to-readvolume at a very low price of only $25.99 including shipping and han-dling. For more information or to order your copy now, go to: www.satellitemarkets.com/node/34 or e-mail: [email protected]

NoNoNoNoNow w w w w AAAAAvvvvvailabailabailabailabailablelelelele

September 7-10, 2009 World Satellite Business Week2009 Paris, France Tel: +33-(1) 49 23 75 24e-mail: [email protected]: www.satellite-business.com

September 10-15, 2009 IBC Conference and Expo 2009RAI EXhibtion Center, Amsterdam, The Netherlands Tel:+44-(0) 20-783-24100e-mail: [email protected] web: www.ibc.org/

September 29-October 1, 2009 APSCC 2009 SatelliteConference and Exhibition, Kuala Lumpur, Malaysia. Tel:+82 31 783 6246 e-mail: [email protected]: www.apscc.or.kr

October 5-9, 2009, ITU Telecom World 2009, Geneva, Swit-zerland, Tel. +41 22 730 6161 Fax: +41 22 730 6444 Email:[email protected]: www.itu.int/WORLD2009/

October 7-11, 2009 CeBIT Eurasia Bilisim InternationalTrade Fair for Information Technology,Telecommunications, Software + Services, held inconjunction with CeBIT Broadcast, Cable+SatelliteEurasia, Istanbul, Turkey Tel: +90 (212) 334 69 69Fax: +90 (212) 334 69 70 e-mail:[email protected]: www.cebitbilisim.com/index.htmland www.cebit-bcs.com/en/index.html

has lowered costs and encouraged growth in channels,while HDTV has driven up bandwidth requirements. Butif there were ever a time to work hard on finding andgrowing new niches and innovative applications in thebusiness, this is it.

At the 2009 NAB Show, I spoke with anengineering consultant for a European standards bodyabout mobile TV. He asked me another of those “canyou explain?” questions but it was one for which I hadno quick-and-easy answer.

“Why does anybody think,” he asked, “that theycan build a business delivering TV programs to a mobiledevice? Any 3G phone today – and all 4G phonestomorrow - with a decent browser can access videocontent from the Web. Why would a user stay insidethe walled garden of some content provider when theyhave the entire Internet to choose from?”

That’s the question confronting satellite’s anchortenants as they contemplate a world of Internet-enabledTVs. Their ability to find an answer will do much todetermine the long-term health of the business.

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Satellite IndusSatellite IndusSatellite IndusSatellite IndusSatellite Industrtrtrtrtry Continues to Groy Continues to Groy Continues to Groy Continues to Groy Continues to Growth Despite Dowth Despite Dowth Despite Dowth Despite Dowth Despite Downturnwnturnwnturnwnturnwnturn

Source: Euroconsult (www.euroconsult-ec.com)

According to Euroconsult’s latest survey of the satelllite industry, the commercial satellite business remainshealthy, though there are signs that the pace of growth may be slowing in 2009:

Growth Rate

2008 units 2008 2009 (estimated)

TV channels broadcast by satellite 24,100 +13% + 6-9%

FSS* operators’ capacity revenues ($ billions) 9.2 +10% + 7%

Subscribers to satellite broadband access (millions) 1.2 +30% +25-30%

MSS** operators’ revenues ($ billions) 1.23 + 6% + 6-9%

Earth observation sales revenue ($ millions) 916 +25% +25-30%

*Fixed Satellite Services **Mobile Satellite Services

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The Satellite Markets 25 IndexTM is a composite of 25 publicly-traded satellite companies worldwide with five companiesrepresenting each major market segment of the industry: satellite operators; satellite and component manufacturers;ground equipment manufacturers; satellite service providers and consumer satellite services. The base data for theSatellite Market Index is January 2, 2008--the first day of operation for Satellite Market and Research. The Index equals1,000. The Satellite Market IndexTM provides an investment benchmark to gauge the overall health of the satelliteindustry.

© 2009 Satellite Markets and Research, Satellite Executive Briefing and the Satellite Market IndexTM are trademarks of Synthesis Publications LLC. Synthesis PublicationsLLC is the owner of the trademark, service marks and copyrights related to the Index. This newsletter does not constitute an offer of an investment product. SatelliteExecutive Briefing makes no representation regarding the advisability of investing based on the information provided in the Satellite Markets IndexTM. All information isprovided ‘as is’ for information purposes only and is not intenteded for trading purpose or advice. Neither Satellite Executive Briefing nor any related party is liable for anyinformational error, incompleteness or for any actions taken based on information contained herein.

Comparison of Indices Index value Percentage Change (Aug. 31’09) 2-Weeks Ago Jan. 2 ’08Satellite Markets 25 IndexTM 894.27 1.52% 16.73%

S & P 500 1020.62 4.01% 29.26%

Satellite Markets 25 IndexTM

The Satellite Markets 25 IndexTM

Price % change fromCompany Name Symbol (Aug 31) 52-wk Range 52-wk High

Satellite Operators

AsiaSat 1135.HK 12.20 22.12% 4.61 - 12.50 2.40%Eutelsat Communications ETL.PA 18.65 3.04% 14.14 - 20.305 8.15%Hughes Communications Inc. HUGH 26.01 11.30% 7.77 - 45.50 42.84%Inmarsat ISAT.L 521.00 -4.49% 300.00 - 614.00 15.15%SES SES.F 13.66 2.55% 11.36 - 16.47 17.06%

Satellite and Component Manufacturers

Boeing BA 49.67 19.40% 29.05 - 68.47 27.46%COM DEV International Ltd. CDV.TO 2.64 -13.44% 2.21 - 3.98 33.67%Lockheed Martin Corp. LMT 75.02 -8.31% 57.41 - 119.82 37.41%Loral Space and Communications LORL 20.64 -8.75% 6.02 - 34.83 40.74%Orbital Sciences Corp. ORB 14.79 -1.07% 11.60 - 27.16 45.54%

Ground Equipment Manufacturers

C-COM Satellite Systems Inc. CMI.V 0.2850 -8.06% 0.15 - 0.40 28.75%Comtech Telecommunications Corp. CMTL 34.11 4.79% 19.56 - 50.55 32.52%CPI International, Inc. CPII 9.34 2.98% 5.07 - 16.02 41.45%EMS Technologies, Inc. ELMG 18.74 -14.43% 16.20 - 28.53 34.31%Viasat VSAT 24.23 -6.45% 15.15 - 27.74 12.65%

Satellite Service Providers

Gilat Satellite Networks Ltd. GILT 4.25 -4.28% 2.17 - 8.45 49.70%Globecomm Systems Inc. GCOM 7.57 6.02% 3.96 - 10.54 28.18%International Datacasting Corp. IDC.TO 0.26 10.64% 0.15 - 0.43 38.37%ORBCOMM Inc. ORBC 2.15 17.49% 1.16 - 5.99 64.11%Skyterra Communications SKYT.OB 3.20 -8.57% 0.80 - 5.00 63.84%

Consumer Satellite Services

British Sky Broadcasting Group BSY 35.33 9.75% 19.90 - 36.69 3.52%The DIRECTV Group DTV 24.76 0.65% 17.70 - 28.83 14.12%ECHOSTAR Communications DISH 16.31 3.03% 8.34 - 29.22 44.18%Globalstar, Inc. GSAT 0.83 -17.00% 0.15 - 3.42 75.73%Sirius XM Radio Inc. SIRI 0.67 67.54% 0.05 - 1.40 51.89%

% Change from2-Weeks Ago

Year-to-Date Value SM 25 and S&P 500

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Featured Event

CASBAA Convention 2009 is the only industry eventin Asia that unites leading visionaries andinfluencers from satellite, cable TV, broadband,

content providers, online platforms, telecommunications,technology, advertising and regulatory organizations inAsia’s 14 markets, which now account for 315msubscription television subscribers.

This year’s annual Convention, the 16th, themed“Extending Your Reach” will kick-off with introducing thebig-picture issues facing the sector today such as where dothe top decision-makers see the communications marketheading in 2010 and beyond? What are the key trends mostlikely to sustain businesses in tough times and where andwhat are the next biguntapped opportunities?

The intensive three-dayprogramme will then godeeper into the industry andcover extensivepresentations and CEOdialogues on specific topicssuch as reaping thedividends from digitalbroadcasting; the changingrole of telecoms operatorsand advertising trends forbroadcast, online and mobile programming platforms.

Meanwhile, the panels will examine the impact of newtechnologies on media consumption; co-operation betweencontent providers and pay-TV operators to maximize theirrevenues; pay-TV opportunities in developing markets andthe next consumer digital experience.

Reaching new customers remains fundamental to anybusiness. At CASBAA Convention 2009 India will featureas another hot topic. The Indian market is enormouslycomplex, but immense in terms of its potential particularlyfor pay-TV. Together with China, the convention will takean in-depth look at some of the yet untapped businessopportunities in both these vast markets.

To tackle these key issues, CASBAA Convention 2009 hasalready announced a distinguished line-up of global medialeaders headlining this year’s event. The fast-pacedprogramme will include:

• David Haslingden, Chief Executive Officer, FoxInternational Channels & National GeographicChannels Worldwide

• Ronnie Screwvala, CEO and Founder, UTVSoftware Communications, India

• Tomoyuki Moriizumi, President and CEO,Jupiter Telecommunications (J:COM), Japan

• Eugenio Lopez III, Chairman and CEO, ABS-CBN Broadcasting Corporation, Philippines

• Mark Hollinger, ChiefOperating Officer,DiscoveryCommunications, USA

• Russell Wolff,Executive Vice Presidentand Managing Director,ESPN International, USA

• Kim Williams, ChiefExecutive Officer,FOXTEL, Australia

• Hideaki Kido, Senior Managing ExecutiveOfficer, SKY Perfect JSAT Corporation, Japan

CASBAA Convention 2009 will be held this year at the six-star Grand Hyatt in Hong Kong. The line-up of activitieswill continue to impress with the CASBAA Charity Ball,the CASBAA Golf Masters, exhibitions and amplenetworking opportunities to meet some of the mostinfluential executives in the media sector.

Do not miss out on the opportunity to be part of the highvalue strategic debates and exchange ideas on the latesttrends. Registration is now open.

Visit www.casbaaconvention.com for further details.

CASBAA Convention 2009Grand Hyatt, Hong Kong3 – 6 November 2009

CCCCCASBAA 2009: Extending YASBAA 2009: Extending YASBAA 2009: Extending YASBAA 2009: Extending YASBAA 2009: Extending Your Rour Rour Rour Rour Reaceaceaceaceachhhhh

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ND SatCom

ND SatCom Headquarters in Friedrichshafen, Germany

(Advertorial)

ND SatCom, an SES ASTRA company, is a leading global supplier of satellite-based broadband VSAT, broadcast,government and defense communication network and ground station solutions. As a global company with morethan 25 years of experience in the satellite networks and systems businesses, ND SatCom is a reliable source ofcomprehensive and secure turnkey and tailored system engineered solutions. Customers in over 130 countriesbenefit from our unmatched core technologies and broad experience.

With our well proven experience insystems integration and theprovision of customized fixed andmobile satellite solutions, we areable to meet the toughestchallenges in the areas of:

/ Government & AdministrationSolutions

/ Defense Network Solutions

/ Broadcast & Media Solutions

/ Telecom & Enterprise NetworkSolutions

/ Customer Services

// Global Presence //

With regional strategic sales and support offices in Europe, Africa, the Middle East, Asia-pacific and the UnitedStates, ND SatCom is uniquely capable of successfully servicing key satellite communication markets throughcustomer proximity. Under the supervision of experienced ND SatCom management teams, our registeredsubsidiaries employ native satellite communications experts and cooperate with selected local suppliers and partnersto offer their customers optimum technology solutions. With its world-spanning network of sales offices andrepresentatives, we are set to reach, serve and truly satisfy customers.

// Reputation //

The key to the company’s growth and stability has been its flexibility in serving both commercial and militarymarkets. ND SatCom was awarded the Growth Strategy Leadership Award 2006 and earned listings on the WorldTeleport Association’s Independent Top Ten Operators and Top Ten Fastest Growing Companies ratings. Furthermorethe company is ranked in the Top 50 of Space Industry Manufacturers by Spacenews and was honored with theProduct of the Year Award 2004 for the best satellite contribution/distribution technology by Cable & Satellite andwith the Industry Award for Innovation and Technology by ISCe.For more information go to www.ndsatcom.com or e-mail: [email protected]

Company Profile

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// Government communication services via satellite //

Tailored Satellite Communication Services

We at ND SatCom are committed to excellence and our promise to provide tailored satellite communication services to fit the precise needs of each individual client. For more than 25 years, ND SatCom has been creating new possibilities for customers in more than 130 countries worldwide.

Engineering excellence. Technical innovation. Next generation networks.

// www.ndsatcom.com //

// 25 years of Engineering Excellence //

/ Government & Administration Solutions

/ Defence Network Solutions

/ Broadcast & Media Solutions

/ Telecom & Enterprise Network Solutions