Vois april2015
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Transcript of Vois april2015
Over 76M Baby Boomers- Want to remain alert & relevant- Worried about losing mental faculties- Vigilant about Alzheimer’s
Over 7M kids with ADHD- Parents desperate for solutions- Concerned about drug side-effects
Who & Why
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Studies prove brain training works fMRI makes brain activity visible Logical extension of “fitness boom” Science proves that cognitive training
“transfers” to daily problem-solving* Rapid success of Lumosity, Cogniciti
*See Fernandez, A., Goldberg, E., Pavel, M., Cavanaugh, G., others
Market Drivers
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Market Opportunity
$5B global wearable fitness& personal health device
revenue in 2016
Quantified Self$1.3B market in 2015
Growing fast
Brain Training
Other opportunities inmilitary, health, sports,
elder markets
Emerging Opportunities
60M members, 7M subscribers in 2015
LumositySubscribers
$2.3B market by 2017
Mobile Learning Games
$?B60M$1.3B$2.3B~$5B
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Competing Solutions
…ODD LOOKING and awkward…suitable only for PRIVATE use
…EXPENSIVE (around $300)…subject to eye & muscle INTERFERENCE
Competing EEG Sensors…
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Small & discrete Fits over one ear Consumer friendly Highly mobile Comfortable Lightweight Secure
NeuroSync Solution
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Conventional shape Mass market appeal Full-sensitivity EEG Bluetooth capable Practical design
Receives EEG signals within ear canal using one dry sensor
More secure contact location Sensor location eliminates muscle & eye
interference with brain wave readings Patent pending
Our Solution: The NeuroSync Brain-Computer Interface
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Product Plan
NeuroSync NeuroSync II NeuroSync PulseOur basic BCI now fully
tested and going into full production phase. Begin
marketing and sales efforts this spring.
NeuroSync II with added Bluetooth audio function and speakers to listen to music and
mic for cell phone use.
NeuroSync Pulse has all the features
of NeuroSync II with added vital
signs monitoring.
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Marketing & DistributionWe intend to engage multiple marketing & distribution channels:
Mar
ketin
g
Dist
ribut
ion Direct Email: Targeted opt-in
email SEO: Traditional organic search Social Media: Create engaging,
sharable content PR: Buzz marketing; company
blog; traditional PR Online Advertising: AdWords &
Overture
Affiliate Marketing: Partner with 100 websites worldwide
Amazon: Global sales & fulfillment
Direct Online Sales: Traditional e-commerce
Brick & Mortar: Limited retail
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Unit Pricing & Margins
COGS *
Wholesale Price *
Retail Price *
NeuroSync
$40
$80 (50%)†
$129 (69%)
NeuroSync II
$50
$100 (50%)
$149 (66%)
NeuroSync Pulse
$75
$150 (50%)
$199 (62%)
* Current estimates † Profit margins
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$4.5MGross Sales
NeuroSync Sales Target
Lumosity7,000,000
subscribers
Capture ½ of 1% of Lumosity’s subscribers, or 35,000 units @ $129 per customer
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Accomplishments to Date
Developed 3 apps for Emotiv EpocSoftware
Partner agreement with leader in Single Sensor EEG technology
Business Development
Pilot production run of NeuroSync startedNeuroSync
Under developmentNeuroSync II & NeuroSync pulse
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