VoIP Basics SCTE
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Transcript of VoIP Basics SCTE
![Page 1: VoIP Basics SCTE](https://reader034.fdocuments.net/reader034/viewer/2022052315/54f8a8244a79599a0e8b4602/html5/thumbnails/1.jpg)
1© 2004 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID
Voice over IP
Robert Warnke
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222© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Agenda
• Voice over IP Fundamentals• PacketCable Overview• PacketCable Multimedia• Current Status of PacketCable Residential VoIP
Solution
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333© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Why Voice over IP?
• Traditional TDM– High recurring maintenance costs
– Monolithic switch design with proprietary interfaces
– Uses dedicated, voice-only bandwidth in HFC network
• IP– Many services, one network
– Leverages existing data infrastructure
– Enhanced services
– Open standards
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444© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Why VoIP over Cable?
• Deployed architecture– Existing Physical network
– Existing Data Network
– Available bandwidth
• Widely accepted standards– DOCSIS, Euro-DOCSIS
– Enables construction of networks with “Best of breed” equipment – don’t have to buy everything from one vendor
• Provides MSO’s with “Triple Play” of Video, Data and Voice helping to reduce customer churn
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555© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Traditional Telephony Network
IMT
STPSTP
SCPSCP
Class 5Class 5
Class 4 TandemClass 4 Tandem Class 4 TandemClass 4 Tandem
Class 5Class 5
STPSTP
STPSTPSTPSTP
IMTIMT
GR-303 GR-303
GR-303 GR-303
RDTRDT
COTCOT
RDTRDT
COTCOT
Twisted Pair Twisted Pair
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666© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Traditional Telephony Network
• Class 5 Switch– Provides ‘line-side’ connectivity
– Implements call features (*69, *72, Call-waiting, etc.)
– Acts as SS7 Signaling Switch Point (SSP)
– Bearer traffic carried on Inter-Machine Trunks (IMT)
• Line Side Concentration– Facilitated by GR-303
– 4 to 1 concentration – 4 subscribers per DS0
– RDT aggregates analog twisted-pair lines
• End-to-end connection– DS0 (64kbps PCM) is allocated on all links in network for
duration of call, forming a ‘virtual circuit’.
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777© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
VoIP and Traditional Telephony Network Interconnection
IMT
STPSTP
SCPSCP
Class 5Class 5
Class 4 TandemClass 4 Tandem Class 4 TandemClass 4 Tandem
Class 5Class 5
STPSTPSTPSTPSTPSTP
IMTIMT
GR-303 GR-303
GR-303 GR-303
RDTRDT
COTCOT
RDTRDT
COTCOT
Provider BackboneHFC Plant
DOCSIS 1.1DOCSIS 1.1
CMTS CMTSHFC Plant
NCS EMTANCS EMTA
Signaling GW
MG
V
CMS/SoftSwitch MGC
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888© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Voice Sampling and CODEC’s
• Digitally encoded audio – Audio is sampled at 8000 samples/sec– Samples for regular time intervals (‘time slices’) are
assembled into frames, frame size varies according to Codec (codec = coder/decoder)
– Sample data may be compressed depending on Codec
• Example Codecs– G.711 – corresponds to PSTN DS0 64kbps – low complexity– G.729A – 8x compressed - 8kbps - medium complexity– G.729E – enhanced – 11.8kbps – high complexity– G.728 – 16kbps – high complexity
• Each packetization interval, sampled audio is encapsulated into an IP packet and transmitted
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999© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Packetization Interval Tradeoffs
• Short interval– Lowers end-to-end latency
– Lost packet contains smaller amount of actual voice data, less impact on voice quality
– Higher overhead, less efficient use of network bandwidth
• Long interval– Greater network bandwidth efficiency
– Fewer packets = less stress on packet forwarding network elements
• Most deployments use 20ms packetization interval
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101010© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
VoIP Transport
• Packet Encapsulation– RTP – Real Time Protocol
• Provides timestamp and packet sequence numbering so destination applications can reassemble and playback speech
– UDP – User Datagram Protocol• Provides port number addressing, so that the correct
destination application can receive the packet• Provides data integrity via CRC (Cyclic Redundancy
Check)– IP – Internet Protocol
• Provides routing info for packets to get to appropriate destination
• Provides packet prioritization
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111111© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Building a Voice over IP Packet(G.711u, 20ms)
12 160802.3 IP UDP Voice DataRTP
820186DOCSIS
MAC
20 ms 20 ms20 ms
= 224 bytes
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121212© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Network Requirements
• Deliver a service that approximates that provided by the synchronous PSTN, on an inherently asynchronous IP network
• In simplest terms, ensure the following:– Low latency (minimal delay in delivering packets)
– Low jitter (expected arrival vs. actual arrival time)
– Very few dropped packets
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131313© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Agenda
• Voice over IP Fundamentals• PacketCable Overview• PacketCable Multimedia • Current Status of PacketCable Residential VoIP
Solution
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141414© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable Overview
• Founded in late 1997 to address the need for a multimedia architecture
• Requires a DOCSIS 1.1 access network with cable modem and CMTS as the core delivery components
• Addresses issues such as:–Signaling for services
–Media transport at variable QoS (Quality of Service) levels
–Security
–Provisioning of the client device
–Billing
–Network Management
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151515© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Packet Cable Architecture Highlights
• Focus is on a standards based solution
• Flexible Architecture, ability to “plug and play” different components
– Each functional element of the solution is described individually, allowing for the MSOs to implement best of breed
– At the same time credence has to be given to a solution that is also operable as one end to end solution, and that needs to be weighed when defining the solution
• PacketCable certifies different features and functionality during its certification waves
– Cert Waves include CMS, MGC, MGW, eMTA, Calea etc
– Basic Interoperability is tested
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161616© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable Reference Architecture
The Switch and Gateway Components are Fundamental to Call Control and Speech Transmission
The Switch and Gateway Components are Fundamental to Call Control and Speech Transmission
SS7
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171717© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable™ Network Architecture
Provider Backbone
HFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS/SoftSwitch
MGC
DOCSIS 1.1DOCSIS 1.1
CMTS
Billing EventsVMCONF
SRVANNSRV
Media Servers
CALEA
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
Provisioning Server
Provisioning
CUST. DB
DNS/DHCPTFTP
TODKDCSignaling
Voice Path
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181818© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Customer Premises Equipment (CPE)
• MTA has specialized Telephony hardware and software
• CPE is considered outside the trust boundary
• Three types – Embedded (inside house), NID (outside house), Non-Embedded
• Black-phone (RJ-11)) capability with support for standard audio codec speeds (e.g. G.711, G.729E, G.728)
• Supports secure provisioning from the back office
• NCS (Network-based Call Signaling) to the CMS (Call Management Server) –based on MGCP (Media Gateway Control Protocol)
• Support for QoS – interaction with DOCSIS-level QoS is required
Provider Backbone
HFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS/SoftSwitch
MGC
DOCSIS 1.1DOCSIS 1.1
CMTS
VMCONFSRV
ANNSRVMedia Servers
CALEA
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
Provisiong Server
Provisioning
CUST. DB
DNS/DHCPTFTP
TODKDC
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191919© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Headend (CMTS)• CMTS (Cable Modem
Termination System) provides the DOCSIS 1.1 access to CMson the HFC network
• Provides connectivity to the Managed IP Network
• CMTS is the first entity within the trust boundary
• Support for Electronic Surveillance as required by CALEA
• CMTS plays a central role in setting up QoS.• PacketCable uses dynamic QoS (dQoS)
• Uses DOCSIS mechanisms on the access side, and IP (e.g. DSCP) on the core
• Implemented using gates, functional components that classify and enforce QoSpolicy per voice session as directed by a gate controller
• Event messages are generated for billing purposes (QoS info only)
Provider Backbone
HFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS/SoftSwitch
MGC
DOCSIS 1.1DOCSIS 1.1
CMTS
VMCONFSRV
ANNSRVMedia Servers
CALEA
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
Provisiong Server
Provisioning
CUST. DB
DNS/DHCPTFTP
TODKDC
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202020© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Provider Backbone
PacketCable functionality on the CMTS
DOCSIS 1.1DOCSIS 1.1
CMTS
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
CALEADF
DQoS Gate Database
HFC Plant
CMSGate
Controller
COPSGate
Control
RKS
RadiusEventMsgs
RTPMulticast
Dynamic Service Policy Enforcement
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212121© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Call Management Server (SoftSwitch)
• Provides call control and signaling (NCS, MGCP) for setting up voice sessions and invoking telephony features
• Maintains the state of all calls. Provides Line Side Features (e.g., Call Forward)
• Includes a Gate Controller initiating DQoS set-up
• Supports call routing both on-net (terminating on an IP endpoint) and off-net (routed to the PSTN – Public Switched Telephony Network)
• Generates most of the event messages used for billing per voice session
• Enables Electronic Surveillance as required by CALEA
• May support such telephony features as directory listings, local number portability, E911
Provider Backbone
HFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS/SoftSwitch
MGC
DOCSIS 1.1DOCSIS 1.1
CMTS
VMCONFSRV
ANNSRVMedia Servers
CALEA
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
Provisiong Server
Provisioning
CUST. DB
DNS/DHCPTFTP
TODKDC
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222222© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PSTN Connectivity
• MGC (Media Gateway Controller) manages access to the PSTN
• MG (Media Gateway) provides bearer channel access to the PSTN (e.g., T1 trunks)
• SG (Signaling Gateway) provides signaling to an SS7 network
• MGC is often part of the CMS – controls the MG and SG using PacketCable-defined signaling protocols and maintains call state
• Generates event messages (interconnect-related) used for billing per voice session
• Enables Electronic Surveillance as required by CALEA
Provider Backbone
HFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS/SoftSwitch
MGC
DOCSIS 1.1DOCSIS 1.1
CMTS
VMCONFSRV
ANNSRVMedia Servers
CALEA
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
Provisiong Server
Provisioning
CUST. DB
DNS/DHCPTFTP
TODKDC
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232323© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Provider Backbone
HFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS/SoftSwitch
MGC
DOCSIS 1.1DOCSIS 1.1
CMTS
VMCONFSRV
ANNSRVMedia Servers
CALEA
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
Provisiong Server
Provisioning
CUST. DB
DNS/DHCPTFTP
TODKDC
Back-office Server Components
•ANS (Announcement Server) manages and plays customized informational messages
•Consists of an ANC (Announcement Controller) and an ANP (Announcement Player)
•CALEA Server allows for lawful electronic surveillance to be initiated:•Provides a gateway to the law enforcement entity (e.g., the FBI)
•Initiates surveillance per subscriber with the CMS
•Collects call detail information from the CMS, CMTS, and PSTN gateway
•Collects call content information from the CMTS and PSTN gateway
•Other back-office servers may include servers for such functions as voicemail and directory listing
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242424© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Operations Support Systems (OSS) Components
• RKS (Record Keeping Server) collects event messages From CMS, MGC and CMTS and interfaces with a billing system
• DHCP server allocates IP addresses
• DNS is required for naming the PacketCable components
• KDC (Key Distribution Server) for security keys
• A provisioning server supporting SNMP-V3 drives the MTA initialization and provisioning from subscriber data using PacketCable Provisioning MIBs.
• CMS provisioning support is described but not fully specified
• TFTP is used to download device configuration files (driven by provisioning)
• Network Management at the DOCSIS level is required. Minimal PacketCable-specific MIBs exist for network management, fault and performance.
Provider Backbone
HFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS/SoftSwitch
MGC
DOCSIS 1.1DOCSIS 1.1
CMTS
VMCONFSRV
ANNSRVMedia Servers
CALEA
NCS EMTA (NID)
NCS EMTA
CM
NCS MTA
Provisiong Server
Provisioning
CUST. DB
DNS/DHCPTFTP
TODKDC
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252525© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Interfaces Defined by PacketCable
• Network-Based Call Signaling (NCS) – Interface between MTA and CMS, a MGCP profile
• Trunking Gateway Control Protocol (TGCP) – Interface between MG and MGC, a MGCP profile
• Event Messages Interfaces – event message carries network info over RADIUS for CDR (from CMS, CMTS, & MGC to RKS) & CALEA (from CMS, CMTS, & MGC to DF)
• Dynamic QoS Specification (DQoS) – various QoSinterfaces defined between PacketCable components.
• Common Open Policy Service (COPS) – Transports DQoS between Gate Controller (QoS management component in CMS) and CMTS (IETF RFC 2748)
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262626© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Voice Signaling Interfaces
InternetInternet
CMS/MGCCMS/MGC
Cable UserCable User
MTA
Cable IP Infrastructure
Announcement, VM and IVR Server
911 AT, OPS
MF, FGD
CALEA
PSTN
Class 4/ EOIMT
SS7 A-Link
MMMM
STPSTP
MGW
NCS
SIPTGCP
Cable UserCable User
MTA
Router
COPSSSH
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272727© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Bearer/Data Path
InternetInternet
CMS/MGCCMS/MGC
Cable UserCable User
MTA
Cable IP Infrastructure
MF, FGD911 ATOPS
CALEA
PSTN
Class 4/ EOIMT
SS7 A-Link STPSTP
MGW
Cable UserCable User
MTA
Router
Internet DataVoice RTP
MMMM
Announcement, VM and IVR Server
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282828© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Bearer Traffic Highlights
• Bearer traffic goes directly to the trunking gateway for off-net calls or to the terminating MTA for on-net calls
• Traffic follows the best path defined by the network and the IP routing protocols
• Bearer Traffic is not forced through a central location but rather through the optimum path to its ultimate destination, minimizing jitter and delay
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292929© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable DQoS
• Dynamic Quality of Service, arguably the single most important PacketCable specification
• Creates an association between application specific signaling (NCS), subscriber information, and use of DOCSIS 1.1 QoS
• Participating network elements include CMS, CMTS and eMTA
• Introduces Concepts of Gates on the CMTS– COPS(Common Open Policy Server) signaling for Gate-Alloc
and Gate-Set messages
– RADIUS signaling for Gate Open and Gate Close messages
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303030© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
DQoS Gates
• Ephemeral (exist _only_ for duration of call)
• Will automatically be deleted if not ‘used’eMTA _must_ send DOCSIS DSA/DSC within short time-
frame identifying Gate-ID to be used.
• CoordinatedWhen both endpoints are on the cable network, Gate Open,
Gate Close messages are sent by CMTS such that other CMTS knows far-end call leg has been constructed.
• DOCSIS DSA/DSC must be within QoS limits specified within Gate spec.
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313131© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable™ dQoS
HFC PlantDOCSIS 1.1
CMS
CMTSNCS EMTA
Initiate Call Signaling (NCS)
Allocate/Set Gate, Start Gate TimersContinue Call Sgnlg,
w/ GateID
• DSA, DSC with GateID
• CMTS verifies DSX against Gate, stops Gate Timers
DOCSIS 1.1 UGS Active !
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323232© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable™ Electronic Surveillance
• Supported by protocol elements of NCS, COPS Gate signaling and TGCP
• CMS is made aware of subject under surveillance, informs other elements via call signaling
• Bearer traffic is encapsulated by CMTS/MG and sent to the Delivery Function (DF)
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333333© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable™ Electronic Surveillance
Provider BackboneHFC Plant
RKS
LNP
STP
PSTN
Signaling GW
MGV
CMS
MGC
CMTS
CALEA DF
NCS EMTA
NTFY
Gate Set
Sig Start
QoS Start
NCS EMTA
NTFY Call Ans.
DSX
Call Content
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343434© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
OAM&P
TDM Switch Fabric
Control Plane
TrunkCards
CPU & Call Processing
Software
Softswitch(CMS/MGC)
PSTNGateway
SS7Network
PSTN
T1/T3IMT
A-Link
AnalogPhone
DQoS
SCP
MTA
DOCSISCMTS
HFC
Circuit Switch (TDM) to VoIP Component Decomposition
TDM Switch VoIP over Cable VoIP Control
Application Server
LineCards
NCS
IPNetwork
TGCP
SIGTRAN
SIP
SS7 GW
RTP
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353535© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Agenda
• Voice over IP Fundamentals• PacketCable Overview• PacketCable Multimedia• Current Status of PacketCable Residential VoIP
Solution
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363636© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Introducing PacketCable MultiMedia
New and Improved way of obtaining QoS!
• Signaling Agnostic
• More Generic
• MSO generated Policy Controls
• Dumb devices = less $$
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373737© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PacketCable Multimedia
• Prescribes how DQoS and BW can be used to create services that are formidable competitive weapons.
• Provides a generic application framework for enabling cable QoS for non-QoS-aware devices.
Soft-phones X-Box/Playstation gaming consolesResidential S-MTA Business-class IADs, IP Phones
• Builds upon Docsis and PacketCable*, enabling numerous voice, video, and data applications:
Bandwidth on Demand Video TelephonyLow-latency Gaming IM/Chat with QoS voice and videoGaming with Audio/Video ‘Presence-based’ voice/video
* Not required for all PCMM Apps
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383838© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
New Components
• Application ManagerAny service controlling host which has detailed knowledge of the application’s bandwidth requirements– Gaming Server – SIP Proxy Server– PacketCable CMS
• Policy ServerHost which polices Application Manager RequestsCommunicates directly with the CMTSMSO driven rule set
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393939© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 1. User A is initiatinga session to User B
“I’d like to play Quake with Brian”
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404040© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 2. AM sends 2 Gate-Set to the Policy Server (one for
each flow direction)
Gate-Set
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414141© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 3. If the AM requests pass the MSO policies, the
PS will forward the requests to the CMTS.
Gate-Set
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424242© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 4. CMTS initializes the service flows to the CM if they
pass admission control
DSA
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434343© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 5. CM responds to the CMTS
DSA-RSP
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444444© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 6. CMTS finishes the 3 way handshake
DSA- ACK
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454545© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 7. CMTS responds to the PS
Gate-Set-Ack
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464646© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 8. PS responds to the AM
Gate-Set-Ack
![Page 47: VoIP Basics SCTE](https://reader034.fdocuments.net/reader034/viewer/2022052315/54f8a8244a79599a0e8b4602/html5/thumbnails/47.jpg)
474747© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Sample Call Flow (cont)
Application Manager
Policy Server
CMTS
DOCSIS 1.1 CM
You
Step 9. The AM tells the userthat the flow is ready
“Go for it”
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484848© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
PCMM benefits:
• CPE can be any application (SIP, Game Consoles)
• CM is off the shelf DOCSIS 1.1 cable modem
• Neither the CM nor the CPE need to be PacketCable QoS aware
• Policy servers allow the MSO to build flexible rules regarding which
applications are allowed
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494949© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Agenda
• Voice over IP Fundamentals• PacketCable Overview• PacketCable Multimedia• Current Status of PacketCable Residential VoIP
Solution
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505050© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Status of Packet Cable Residential Voice over Cable NA
• Over the past several years, several MSOs have been evaluating, trialing and now deploying a PacketCable compliant Residential Voice solution
• All Tier One, Two and Three MSOs have been considering a residential voice solution
• Several of the Tier Ones and smaller MSOs have already rolled out a solution
• The solution is here TODAY!– Over 300K+ subscribers are currently being served on
PacketCable based residential Voice solutions
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515151© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Technology Incubation& Validation
Technology Incubation& Validation
Status Report – Where We are TodayCable Telephony Systems Adoption Lifecycle
515151
Establish theMarket
First Customer
Launch
Operationalizeand Scale
1998 2004 2010+
Differentiate theServices
MSO Business Case/Market Validation
MSO Business Case/Market Validation
Voice Solution ValidationVoice Solution Validation
MSO OperationsOptimization
MSO OperationsOptimization
Advanced ApplicationDeployment
Advanced ApplicationDeployment
Services Scaling andPartner Enablement
Services Scaling andPartner Enablement
First Customer
Trial
1M Cisco Cable Voice
Lines(Est 7/05)
2001 2007
Cable Town Hall © 2003, Cisco Systems, Inc. All rights reserved.
MSO
A
dopt
ion
Cis
co
Ado
ptio
n Management/SystemsOperations Maturity
Management/SystemsOperations Maturity
Today
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525252© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID
Technology Incubation& Validation
Technology Incubation& Validation
Where The Industry Focus is Heading Towards
525252
Establish theMarket
First Customer
Launch
Operationalizeand Scale
1998 2004 2010+
Differentiate theServices
MSO Business Case/Market Validation
MSO Business Case/Market Validation
Voice Solution ValidationVoice Solution Validation Services Scaling andPartner Enablement
Services Scaling andPartner Enablement
First Customer
Trial
1M Cisco Cable Voice
Lines(Est 7/05)
2001 2007
Management/SystemsOperations Maturity
Management/SystemsOperations Maturity
Cable Town Hall © 2003, Cisco Systems, Inc. All rights reserved.
MSO
A
dopt
ion
Cis
co
Ado
ptio
n
MSO OperationsOptimization
MSO OperationsOptimization
Advanced ApplicationDeployment
Advanced ApplicationDeployment
![Page 53: VoIP Basics SCTE](https://reader034.fdocuments.net/reader034/viewer/2022052315/54f8a8244a79599a0e8b4602/html5/thumbnails/53.jpg)
535353© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID 535353