Future of Collaboration

by @SamTheButcher wordle.net

will be to enterprises what social networks are to consumers

COLLABORATION NETWORKS

It is not about “on-premise” versus “on-demand”. It will be all about the user EXPERIENCE

INNOVATION will be redefined by operational excellence

Organizations without boundaries will drive the next wave of PRODUCTIVITY

Information Technology will evolve into “INFORMATION FABRIC”

Implications For The Future Of Work

COLLABORATION IS MORE CRITICAL THAN EVERCOLLABORATION IS MORE CRITICAL THAN EVER

Where we workWhen we work What tools we useWho We Work WithHow we work

VIDEOVIDEOVIDEOVIDEO

New And Better ExperiencesNew And Better Experiences

Technology Adoption Provides The Foundation For Collaboration in the Enterprise

Applications & Devices

- SOA, XML, Web 2.0 tools, Mashups

- Business, collaboration, industry applications

- Smart Phones & PDA’s, desktop devices

Network Services:

- Security (WIPS, NAC, SCM)

- Context (Location, Presence)

- Application Acceleration

- Virtualization

Networks:

- Fixed LAN

- Wireless

- Mobile Data Networks

- Premise & Cloud

Integrated Services

Any Combination of Applications and Devices

The Network Is The Platform

The Network Is The Platform For Collaboration…

Combining the best of premises-based and on-demand networks to enable rich and seamless collaboration

Policy Security LocationAccessVirtualization Presence

Integrated Network Services Provide Intelligence and Context...

Who are you?

What is your role in the organization?

What are your permissions?

Where are you?

Are you available?

What device are you using?

…To A Broad Range of Cisco Applications And Devices

Audio Conferencing TelephonyWeb Conferencing

Video ConferencingCustomer Care Email

IM

Mobility TelePresence

Team Spaces

Policy Security LocationAccessVirtualization Presence

…And Extend Into A Multi-Vendor World

Policy Security LocationAccessVirtualization Presence

Audio Conferencing TelephonyWeb Conferencing

Video ConferencingCustomer Care Email

IM

Mobility TelePresence

Team SpacesCollaboration Applications

3rd Party Devices

Business Applications

Custom Applications

…To Enable New And Better Experiences

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 17

Technology

1717

CultureProcess

What Does It Mean For You?

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 18

Business Imperatives During Challenging Times

Boundaryless Organization

Competitive Differentiation

Customer Intimacy

Employee Productivity

CostReduction

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 19

Mapping Collaboration Initiatives To Business Imperatives

BoundarylessOrganization

Competitive Differentiation

CustomerIntimacy

EmployeeProductivity

CostReduction

TechnologyTelePresence: $172M in travel savings in FY08

Telecommuting:$277M per year in employee time savings

Cisco SOAR:45% increase in specialist interactions w/ customers

Unified Communications:Acquisitions in 8 days vs. 45

iZone Wiki: Collaborative innovation New $1B businesses

ProcessCollaborative Support: $4M in support costs saved through Mac Wiki

Deal Approval Process: Increased approver productivity by $27M/Year

User-Centered Design Process:Including customers in product design

Deal Approval Process: $137M Margin Improvement

Collaborative Prospecting w/ Resellers

Culture

Connected Workplace:$82M in real estate & cost savings

Promoting Employee Participation:C-Vision, Blogs, Ciscopedia, Directory

Cisco 3.0:1700 hours of customer interaction w/o travel

Collaborative Leadership:28 priorities per year vs. one or two

Inter-Company Boards & Councils

Source: Cisco IBSG, 2009

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 20

Cisco’s Productivity Journey

Information Sharing Transactions Interactions Collaboration

FY95 FY00 FY05 FY08

0

1

2

3

4

5

Web 1.0 Web 2.0

Source: Cisco IBSG, 2009

Web 2.0 CollaborationSolutions

$691M

Web 1.0 InternetSolutions

$3.7B

Benefits ($B/Yr)

The Road Ahead

Demonstrate cost savings & fast ROI

Focus on productivity

Differentiate your customer’s experience

Start transitioning to a boundaryless organization

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