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2 Voice News

Voice at the National ConventionVoice is supporting Institue of Fundraising with social media coverage this year.

All our readers and friends of Voice will be happy to learn that we are currently working with the Institue of Fundraising on social media cov-erage of National Convention.

For the next few days you will see us posting with #iofnc hashtag quite a lot. You know what it means....our blog will host large volume of posts and comments on this par-ticular topic. We hope you will find it valuable;)

We are not only documenting the event though. We have worked closely with the Institute to invite industry bloggers to contribute to the on-line discussions around the event. For weeks, if not months now, we have been preparing core social media platforms for all attendees to join the discussions and connect in virtual channels. Obviously we hope that those who could not make it to the actual event will be able to participate and contribute through social media channels. We will be encouraging on-line conversations and aggregating all the best bits on the event blog.

We will be hosting series of talks and workshops on social media for fundraising in our Social Media Clinic. We will start with a quick session on how to make the most of social media for the Convention, so make sure that you join Sylwia Presley for few minutes just after the first series of sessions. You will find the programme of our Social Media Clinic in the venue, but we will also tweet fresh updates as we hope to adjust it to your needs. If you would like to hear about a specific topic or maybe even host a session yourself, do get in touch (you should have all our contact details in your programme, but you can simply use #nfpvoice or event hashtag).

Our Director, David Dixon, will host a session on the topic with Richard Turner, recently Fundrais-ing Director of Action Aid.

Our team - Sylwia, Geoff and Nick will be around, so if you have any questions, tweet at us or come over to our stand no. 8 for specific tips,

social media strategy support or any

other advice. It's your chance to ge tis for free;)

Otherwise stay tuned, join us and use the event hashtag all across the web!

Making the most of social media for eventsHere is what you can do with a few free social media tools!

Increasingly social media becomes crucial element of event cover-age. So how do we make the most of the events we are attending?

As an attendee first of all we need

to get used to Twitter. Twitter's real time nature is really effective for re-porting. The tool has currently nu-merous applications to manage the noise and valuable content, as well as relationships. Many of those al-low translation, url shortening, even scheduling of teets (something we do not encourage, but in some instances might come handy too). Set up Twit-ter client on your phone, laptop, tab-let or any other device you are tak-ing to the event. Find out the event hashtag or - if there isn't any - sug-gest one and register it on Tagal.us yourself. Add it as a column to your Twitter client to follow it easily and it's all done! Then all you need to do is...talk!:)

Do not forget about blogs! Use the event hashtag to post your longer texts on a blog - if you do not have

one, it takes a second to set up a Pos-terous or Tumblr one!

Take pictures! Prepare a Flickr ac-count and connect with event at-tendees, speakers, even the organis-ers. Ask them if they have a Flickr group to collect photos related to the event. Use event hashtag when you upload your photos - not only be-cause it's the way we all do it, but be-cause this way your photos and your personal brand will be promoted to-gether with all the discussions from the event. So really it is in your in-terest to join the contribute;) But do not forget that you can take photos and share them on Twitter directly - which might save you time. Check out Hipstamatic and Instagram for instance. And if you want to impress your fellow attendees, download free editing apps to your mobile too.

There is also the most powerful con-tent ever: video. You can record vid-eos with many digital cameras for example. This way you do not need to carry more than two devices. You can use plenty video making and ed-iting applications on your phone. Try using regular video making software or free version of Animoto, which will then allow you to upload your creative content on-line from your phone. It really takes a few clicks, but do check with other attendees if they are happy to be featured on-line.

Livestreaming is a really attractive way to document your event experi-ences, specially for the sake of your friends who sometimes cannot join you but would benefit from the con-tent. Try out Qik or Bambuser for iPhone - they are really nicely inte-grated with other social media chan-nels like Twitter and Facebook. You can even embed ready widgets into your blog or website to feature your recordings.

All this is possible with audio appli-cations like Audioboo and iPadio, so if you want to have a chat with speakers and they agree to be re-corded live, it's your best chance for great notes and once again sharable content.

As you can see, there are plenty of opportunities you can make the most of your own event attendance. On the top of that we are sure that your event organisers will gradually move into social media platforms to aggregate your content and pro-vide you with many opportunities to share and network around your notes and experiences. Talk to them on-line and see how they can make the event even better experience for you and your networks!

Institute of Fundraising National Convention 2010 by @sylwiapresleyart under CC

Sylwia Presley, Steve Bridger and Howard Lake at the Institute of FUndraising National Convention 2010

3Voice News

Monday in Social MediaThis is a sample of our Monday post delivering news and insights on social media for nonprofits.

Awareness vs. Usage of Social Media

Recent stats on Twitter’s usage and awareness about the service pub-lished on EMarketer are extremely interesting, check the visuals posted on this site.

Apart from the general trend we have also noticed that the study was conducted on people age 12+, which means that the idea of kids younger then 13 (entry barrier to the service) is something we are getting use to? The stats on children’s usage of on-line tools seems to prove the point.

Competitive listening as your social media strategy

Radian6 team has published a new free ebook on social media strategy this time looking at how a brands can use monitoring and analysis to manage competition.

Internet Access becomes a human right

UN has announced Inter-net access as a basic human right in their recent report: "The Special Rapporteur calls upon all states to ensure that Internet

access is maintained at all times, including during times of political unrest. In particular, the Special Rapporteur urges States to repeal or amend existing intellectual copy-right laws which permit users to be disconnected from Internet access, and to refrain from adopting such laws."

Tools

This week we have just once piece of news on Facebook, one we find very interesting – it is being used to crowdsource new constitution in Iceland. Audioboo posted a great piece collecting podcasts inspired by Google’s guitar doodle. Wordpress added comments through Twitter and Facebook. Twitter is now availa-ble in Brazilian Portugese, ads Four-square checkings and simplifies link sharing. YouTube allows embedding videos without logos. Tumblr has an updated dashboard. Foursquare team suggests using Sonar (new iP-hone app) to develop our networks. Vimeo released iPhone app. Google Earth has been enhanced with 3D trees – now this one is probably less functional, but we would like to know if it makes a difference in your user experience. Posterous released new API.

Case Studies This week we are not going to sug-gest a specific case study but encour-age you to check out the Mashable’s points on how Hollywood films were promoted through video content here. We believe that lessons can be

learned from both commercial and non-commercial sector. (link on www.nfpvoice.com>blog).

Goodies

Last week we have prepared a lit-tle presentation for you on basics of Facebook. We are happy to see that SlideShare users find it really useful, so here it is again, on our SlideShare account> http://www.slideshare.net/nfpvoice.

Discussions

Are we going to like socially re-sponsible brands better? This week we had an interesting conversation about reality of Facebook apps in Eastern Europe which led us back to the TendWatching report back from April on the future of brands. What do you think – do you think that we will see and expect more and more socially responsible brands?

Friday in Social MediaAnd this is what we do on Friday!;)

Tonight we will look af one piece of news – the recent announcement that California might soon provide parents with access to their kids Fa-cebook accounts. I have asked our Directors what they think of it.

Euan Semple said:

“I think it is more legislation from people who don’t understand or use the internet. If parent’s have the sort of relationship with their kids where they need legislation to know what they are up to the’ve lost the game already.”

David Dixon has a different opinion:

“This looks like a very real problem from all sides. If we are talking about an 8 year old child then the idea that the parent cannot access an impor-tant part of their life is pretty diffi-cult to swallow and I can’t think of another aspect of their lives where the system is designed specifically to exclude parents. It gets trickier as children get older, but that’s true of other areas of life too. On the other hand, giving blanket access to par-ents can’t be right either, since it is often not easy to define who is the parent (divorced parents? the wom-an your dad has been living with for a year? Your grandmother who has been looking after you?). And why just Facebook, when kids sign up on-line to many sites which have an ele-ment of interaction. Ideally the site would ask for parent’s permission at the time of signup, as would many offline institutions where a child is trying to sign up for something, but the problem with online is that it is much easier for the child to lie about their age.Visual 1

Visual 2

4 Voice News

Ideally the parents and children would have a good enough relation-ship that this would in any case not be a problem, but life is not perfect. As an example, some bullied kids don’t tell their parents what is hap-pening but it is important that the parents find out somehow. Perhaps the only way forward is for there to be a legal right for parents (i.e. those with the legal duty of care) to demand access from the company concerned on presentation of a few necessary proofs.”

I personally believe that legislation allowing unequal access to the right for privacy regardless of age is un-just. The access to social networks has an age limit, so does for example drinking, and it is parents who are responsible for their children’s re-sponsible behaviour. Requesting ac-cess to your child’s account from Fa-cebook in case of any worrying signs at home only proves you are unable to ask for it yourself.

In terms of realistic approach we know (we were kids too!) and statis-tics back it up that many children un-der 13 are on Facebook regardless of the site’s terms and conditions. This puts a lot of responsibility on parents to maintain trusted relationship with their kids. It is actually a mutual, shared responsibility – children must be educated on the rules of safe on-line engagement and maintain those, parents need to understand the tools and maintain curation of kids’ con-tent in the best possible way. Not only Facebook, all on-line and off-line relationship management tools for that matter.

I would also like to think that the en-tire issue of parental care (control?) cannot really boil down to specific tools or instances of communication. Human interactions are way more complex than that. Providing kids with set of values, a reliable compass so that they can make their own wise judgements and be brave to ask for

help – is the real skill and ultimate goal, don’t you think?

But coming back to reality why don’t we stop at the level of parents and their children being Facebook friends? In some cases even that re-lationship can prove challenging!

Quick Tips for Facebook This is a transcript of our most popular presentation. Find us as NFPVoice on SlideShare to download it for free.

Quick Tips for Facebook - Presenta-tion Transcript

Introduction Facebook is currently the leading so-cial network with plenty of function-alities allowing brands and individu-als to present themselves and engage in genuine, valuable discussions. Many individuals, organisations and brand use Facebook to engage with friends, supporters and customers.

This document contains small tips

that might enhance the way you use this social network.

Facebook custom url Make sure your profile and fan page have a short, custom URL!

Facebook profile or fan page Do not set up a profile if you are not a person – there are plenty of options for fan pages! You risk loosing your audience if your profile is deleted. Facebook allows you to migrate from profiles to fan pages now!

Facebook page design Use page photos creatively to pro-mote your brand!

Facebook comments If you delete comments from your public wall manage people’s expectations!Save comments for fu-ture reference!

Facebook outside of Facebook Use social plugins to promote your fan page outside of Facebook!

Facebook apps Use Facebook apps to enhance the experience of your fan page fans and to promote your work!

Facebook vs. Twitter Aggregate wisely, do not repeat your messages, respect separate audiences!

Terms and Conditions Keep an eye on terms and condi-tions! They are changing quite often! Forcing people to become your fans is not allowed since May 2011 for example!

Talk to Us! Voice in Tags!

Dad blogger

5Voice News

ContactIf you have any com-ments please contact:Sylwia PresleyE-mail: sylwiapresley@nfpvoice.comMobile: 07850 138 178Twitter: @presleysyl-wia and @nfpvoiceSkype: sylwia.presley

Do we trust technology? Recent report published by Pew Internet and American Life Project on Internet usage of Americans has extremely interesting stats on many areas of social networking, citizen participation and other elements of Internet usage so we strongly recommend reading it. We picked one graph which is related to our discussions about trust in technology we have been conducting with our friends and clients.

Based on this analysis we can see that almost 50% of users of all lead-ing channels of on-line communi-cation do trust most of their virtual relationships. We would be really in-terested in the same analysis for the UK and other EU countries.

The fi nal point made in the report supports our usual statement that social media is the extension of our every day lives and does not aff ect our relationships in negative way:

“The likelihood of an American ex-periencing a defi cit in social support, having less exposure to diverse oth-ers, not being able to consider oppos-ing points of view, being untrusting, or otherwise being disengaged from their community and American soci-ety generally is unlikely to be a result of how they use technology, especial-ly in comparison to common predic-tors. A defi cit of overall social ties, social support, trust, and community engagement is much more likely to result from traditional factors, such as lower educational attainment.”

What is your social media experi-ence? Do you trust majority of your on-line connections?

Barcamp Oxford and Barcamp Nonprofi ts are back! Here at Voice we think that events drive the exchange of experiences, so we support and organise events. We really like barcamps, the un-conferences open to all, free and driven by collaboration and sharing of knowledge.

As we are preparing for the next stage of Barcamp Nonprofi ts, we would like to remind you that Bar-camp Oxford is back. During the Oxford Geek Night the registration for the event was offi cially opened so navigate over to the event wiki as soon as you can. We have a feeling the list will fi ll out quickly!

For more information, check our blog with notes from previous event and session notes!

Voice Case Study! Wolfson College in Oxford

Wolfson College is situated in a pic-turesque part of Oxford, where it provides students with accommo-dation, but also social, cultural and sporting activities. Their goal is “to provide a supportive environment in which students can focus on their academic work and pursue other in-terests. “

See more on their website.

How Voice helped Wolfson College

Just like in case of Wychwood Fes-tival, Wolfson College in Oxford de-cided to embrace social media. We we asked to suggest the best possible approach to the implementation of social media tools to raise awareness around what the college stands for.

Here’s what we did….

"Voice" by @elfka under CCVoice in Tags!

Barcamp Oxford is back!

6 Voice News

Research: Initial social media audit to identify leading brand ambassadors and po-tential detractors; major social media networks of word of mouth around the institution; general feedback and topics of conversations around Wolf-son College.

Approach: Acknowledge the feedback provided by the past conversations. Establish and build the voice of the brand on-line in order to curate already hap-pening discussions. Create the cen-tral hub for discussions related to Wolfson College in Oxford

Tactics:

Social media and on-line brand awareness – mentoring. Support in establishing and manage-ment of Facebook presence. Incor-porating Facebook presence into the main website and other on-line and offline communication channels. Initial engagement of students, em-ployees and other stakeholders. Planning, strategy and on-line posi-tioning of video content created to raise awareness about the college. Reporting and internal com-munication on next steps Recommendations for on-going strategy

Results:

What?

We helped improve online brand awareness, supported initial man-agement of customer service, helped the marketing team to introduce and implement the social media across various departments of the college, supported senior management on creating the value from social media engagement

How?

We helped choose the media to use, created or suggested content, helped positioning content on Facebook and YouTube, kicked off the social media monitoring process with final report and suggestion for on-going strategy.

Who?

We did some of the work of setting up presences, but majority of our focus was on staff mentoring and the ac-tual approach to social media within the organisation and long term value of new media tools for the college.

Why?

To raise awareness about all activi-ties Wolfson College is involved in and to incorporate social conversa-tions in the way they communicate with stakeholders

To see the results of our work check the Wolfson College Facebook fan page.

Another Voice Case Study!ActionAid UK

ActionAid is a charity fighting pov-erty all around the globe since 1972. At the beginning of 2011 ActionAid UK started What A Feeling cam-paign to engage in multi-channeled conversations with supporters to discuss the feelings they share when donating and helping the work of the organisation.

See more on their website.

How Voice helped ActionAid UK

ActionAid UK decided to train the team of five employees of their sup-porter care to join their current Fa-cebook fan page administrator in conversations with supporters. We we asked to train the new social me-dia team on basics of social media, Facebook, on-line conversations and brand tonality in social spaces.

Here’s what we did….

Research: Initial measurement of social me-dia competence of each team mem-ber, virtual training and mentoring on basics of social media, training sessions on social media conversa-tions, brand tonality and basics of Facebook, briefing on What a Feel-ing campaign, planning, briefing and initial mentoring of the work of the new Facebook fan page team.

Approach: Identifying the strengths and chal-lenges for the new team with this particular campaign with prospect of their on-going work on Facebook fan page. Establish and build the voice of the brand on Facebook as a team, not an individual employee. Build-ing strong team of trained, confident and engaging team members to es-tablish long term personal relation-ships with ActionAid UK supporters on Facebook

Tactics:

Social media competence – ini-tial measurement of skills Virtual training on basics of Facebook Series of trainings on basics of social media tools and conversations, basics of Facebook and brand tonality on-line Planning, briefing and mentoring of the team joining the ActionAid UK Fa-cebook fanpage with What A Feeling campaign, but also on-going content Recommendations for on-going strategy

Results:

What?

We helped the supporter care team to join Facebook fan page with con-fidence and understanding of vari-ous aspects of on-line conversations, creating engaging content, using re-lationship building tactics, manag-ing the team work, identifying and handling conversations leading po-tentially to brand damage. We have provided the team with basic skills and recommendations as to how to develop their work further in the near future.

How?

We helped choose the training ele-ments, suggested suitable content creation and management process for What a Feeling conversations on Facebook, helped in identifying the best approach to on-going work of

the newly shaped team on Facebook fan page.

Who?

Majority of our work happened off-line, together with the current and new social media team. We have been watching the work of the team close-ly advising the best approach to each element of their work, but we did not create content. We have focused on ensuring the sustainability of the team work and introduced processes together with other, more traditional channels of communication.

Why?

To raise awareness about What A Feeling campaign on ActionAid UK’s Facebook fan page and to pre-pare the new social media team to handle social media conversations with supporters successfully.

To see the results of our work check the ActionAid UK fan page.

And...Yes, Another Voice Case Study...Wychwood Festival

Wychwood Festival takes place in June every year just outside Chelten-ham. It is a firm favourite on the fes-tival circuit and attracts artists of the calibre of Supergrass, Billy Bragg, Duffy and Seth Lakeman and has a reputation for being family friendly. About nine thousand people enjoyed the Festival in 2010, many of them regular visitors since the event began in 2005.

See more at www.wychwoodfestival.com .

How Voice helped Wychwood Like everyone else the Festival or-ganizers knew that social media is becoming ever more important and they wanted to find out whether it could really help Wychwood. But what could social media do for them?How should they use it, and who would do it?

So, Graham Mayfield, the Promot-er of the Wychwood Festival, asked Voice to help out. With the 2010 Festival. We helped him answer the what, how and who questions. Along the way he worked out the why for himself!

Voice in Tags!

7Voice News

Here’s what we did….(you can alseo check out final video update on our website and YouTube channel;))

Research: Initial social media audit to iden-tify leading brand ambassadors and potential detractors; major social media networks of word of mouth around the event, as well as general feedback.

Approach: Acknowledge the value of personal stories behind the event (both of the organizers, as well as of attendees). Present the event in personal, infor-mal way. Join conversations around the brand on-line. Establish, devel-op and use social media presences to communicate, tell stories as well document the event.

Tactics: Pre-event:

Social media and on-line brand awareness training. Support in management of existing presences. Establishing blog pres-ence and sharing its maintenance with the event organizers. Assign-ing various social media channels to various representatives of staff. Initial engagement of bloggers Event:

Using social media channels to actively communicate with staff, performers and guests. Documenting the event and feedback on festival with sup-port of engaged bloggers. Post – event:

Final measurement of general discus-sions, bloggers feedback and content. Recommendations for 2010/2011

Results:

Wychwood Festival 2010

What?

We improved customer service, helped improve online brand aware-ness, researched customer opinions and recruited advocates

How?

We helped choose the media to use, created or suggested content and trained Wychwood staff

Who?

We did some of the work, recruited and engaged with bloggers and then handed over quite a bit to Wych-wood’s own people

Why?

Directly and indirectly Wychwood Festival needs to sell more tickets and to retain its existing customers – that’s why they want to make use of social media.

Client feedback:

“Your input this year has been tre-mendous and I look forward to catching up with you in detail later in the summer”

- Graeme Mayfield, event organizer

“Thanks for all of your help – we have some fantastic content to use for next year. The camper van gig especially was one of my favourite festival moments – especially seeing the reaction of the passers-by lucky enough to be in the right place at the right time!”

- Stefan Edwards, event organizer

Last one!C-Change for Inclusion

C-Change for Inclusion is a non-profit organisation based in Glasgow.

“We wanted to create an organisation that would value every individual’s personal story and would successful-ly support adults with learning dif-ficulties to live good lives as citizens in their communities; people who due to their reputation for challeng-ing services, would have remained in

segregated or secure settings in the past”

See more on their website.

How Voice helped C-Change for Inclusion C-Change for Inclusion decided to incorporate social media in their daily work. We we asked to suggest the best possible approach to the im-plementation of social media tools to raise awareness around their activi-ties, but also to improve the ways the employees use new communication channels for their work.

Here’s what we did….

Research: Initial social media audit to identify current brand awareness on-line. Initial measurement of social media expertise within the organisation.

Approach: Introduce the voice of the organisa-tion in social media channels. Devel-op the brand awareness strategy for the organisation with special focus on current resources. Train and men-tor the employees of the organisation on social media tools for communi-cation and day-to-day productivity.

Tactics:

Social media and on-line brand awareness – training and mentoring. Support in establishing and manage-ment of core social media presences. Activation of available resourc-es on usage of social media tools. Virtual coverage of Christmas

Party as test social media campaign. Results:

What?

We helped the organisation to en-ter the world of social media and to start building their on-line brand. We have helped the marketing team to develop the core of the long-term social media strategy for 2011. We have identified, trained and activat-ed the internal resources to support the marketing team in their mission of shaping the voice of the brand on-line.

How?

We helped choose the media to use, created or suggested content, helped positioning content on-line. We have planned, conducted and reported on the test campaign around the Christ-mas Party event. We have provided support and recommendations on increasing work productivity with the usage of social media tools. We have liaised with senior management on long terms goals of social media engagement for the organisation.

Who?

We have helped the C-Change for Inclusion team to set up their social media presences. We have trained and mentored them to ensure they are able to engage via new channels. We have advocated the implemen-tation of the social tools across the organisation.

Why?

To raise the awareness around the work of the organisation and to pro-ject the accurate image of the brand on-line. To encourage the employees to use new technologies in increas-ing their productivity. To embrace the opportunities social media gives to smaller organizations.

To see the results of our work check the Facebook, Twitter, Flickr, YouTube and webpage of the organisation.

Voice in Tags!

Voice in Tags!

8 Voice News

List of our servicesWe understand that each organisation is unique. We offer a range of workshops to increase your social media competence. We have a set of suggested packages and menu of various tailored solutions described on our services page. Check it out and contact us to discuss what we can do for your organisation!

Initial audits, Social media strategy, Ongoing measurement and evaluation of goals, Induction of free social me-dia measurement tools, Advice on applicable metrics, Strategy beyond statistics and KPI’s.

Development of brand to-nality in social media, Engagement with brand am-bassadors and detractors, Engaging narratives and contents, Potential brand damage management, Access to our international net-works of bloggers and social media professionals.

On-line and offline engagement, Virtual event cover-age and documentation, Customer service through social media, Event promotion and tick-et sales via social media, Content positioning on-line, Blogger engagement.

Social media tools and tactics for fundraising and campaigning, Social media ethics, Safe Internet practice for kids, Introduction to tools and plat-forms, on-line productivity Social capital and val-ue of on-line relationships, Social media for senior management, Insights into global and regional as-pects of social media.

Social media induction for employees, Social media implementa-tion within the organisation, Building competence of social media teams, Integration with off-line channels, Basics of social media marketing, Effective on-line productivity, Free or low cost content creation and positioning.

Social media competence audits, Support for social media ambas-sadors within the organisation, Senior management mentoring, Support on test so-cial media campaigns, Development of

internal communications across silos, Mentoring on embracing the poten-tial of social media for the sustain-ability of your business and brand.

More on http://www.nfpvoice.com/

EventsWe have a range of events too!

Dafe Internet Practice for Kids

Our one day workshops with KS1 and KS2 children are dedicated to increasing pupil’s confidence in on-line and social media tools, raising awareness around topics of personal information, on-line eth-ics and cyber-bullying. We are also connecting teachers and parents in common understanding of pu-

pil’s current IT competence and potential risks of on-line presence. Event hashtag: #voiceworkshops

Barcamp Nonprofits

Since summer 2010 conversations with Howard Lake and Steve Bridg-er we have been thinking about the best way to project what Voice is de-signed to do – bring social media to the nonprofit sector in an easy, di-gestible way. We talk to nonprofit or-ganisations on a daily basis and learn together about various challenges but also potential of social media. We would like to share and curate those conversation off-line too, so we decided to initiate and co-sponsor the organisation of Barcamp Non-profits. The first event took place in November 2010. We hope that this very informal format of offline

collaboration of professionals from social media and nonprofit sector will result in many great projects and ideas. We also hope to continue discussions through on-line chan-nels and repeat the event in 2011. Event hashtag: #barcampnfp Event website: barcampnonprofits.com

Voice Tweetup (com-ing to London soon!) Voice Tweet Up is designed to pro-vide field for networking and dis-cussions around social media for 3rd sector. We hope to provide you with ability to chat to specialists and fans of social media, as well as rep-resentatives of various non for profit organisations for the area in a very informal environment. If you need advice on webdesign, social media tools, fundraising for your next per-

sonal cause or simply have a chat to understand various industries bet-ter you will be able to find similar-ly minded people at our Tweet Up. Event hashtag: #voicetweetup Event website: voicetweetup.com

Voice Social Media Breakfast Voice Social Media Breakfast is de-signed to provide a global, virtual channel for discussions and net-working between fans and specialists of social media for nonprofits. We understand that the location, limited amount of free tickets or timings of our Voice Tweetups might not match all our networks, so we would like to provide everyone with opportunity to join us. Virtual events are scheduled on a monthly basis to enable continu-ity of conversations we have off-line. Event hashtag: #vsmb Event website: Tangler.com.

Ethics - Our Rules of Blogger EngagementOnly very few social media agencies refer to ethics on their websites. We place our own code of ethics and ethics of on-line engagement at the heart of what we do!

We are often asked to identify and engage potential brand ambassa-dors for our camapaigns. In order to maintain the highest possible stand-ards of our relationships with blog-gers we handle them according to the following rules:

We engage with bloggers hop-ing to contribute to their on-line reputation and social capital. We do not engage if we feel that our campaigns are irrelevant to the content and activities of particular blogger. We make sure that the engage-ment activities we conduct on be-half of our clients are transparent and adhere to the guidelines pro-vided by bloggers on their websites. We do not contact bloggers who state clearly on their profiles that they do not wish to be involved in any type of engagement activities. We prefer to use private channels of communication to establish real, personal relationships with bloggers. We do our best not to engage initially through comments on blogs or other public channels of communication. We are doing our best to pro-vide our engaged bloggers with unique content and experiences. We always accept their feedback and respond to their own ideas. We do not expect engaged blog-gers to use the provided content or experiences in a particular way. We respect their freedom of speech and freedom to be as creative as they wish to be. Under rare circum-stances we might ask our bloggers to manage wisely the content and information provided, if there are copyrights or privacy issues involved. We engage bloggers to establish dialogue between them and our clients, to listen to their stories and their unique points of view. We do not control their opinions, we curate those. We encourage our engaged bloggers to disclose their relationship with Voice and clients of Voice on their websites. We do our best not to leave space for any misunderstandings or poten-tial brand damage of our bloggers. We provide our engaged bloggers with unique access to products and experiences. We ask our bloggers to clearly disclose the conditions of their engagement on their websites.

"Voice" by @elfka under CC