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![Page 1: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/1.jpg)
Voice and Tone
Creating content for humans
@katekiefer
voiceandtone.com mailchimp.com
Voice and Tone
Thursday, January 31, 13
![Page 2: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/2.jpg)
MailChimp is
fun but not childish.clever but not silly.powerful but not complicated.smart but not stodgy.cool but not alienating.informal but not sloppy.helpful but not overbearing.expert but not bossy.
Thursday, January 31, 13
![Page 3: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/3.jpg)
To determine your tone of voice, consider:
1. Content type2. !e reader's emotional state
Thursday, January 31, 13
![Page 4: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/4.jpg)
Thursday, January 31, 13
![Page 5: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/5.jpg)
Thursday, January 31, 13
![Page 6: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/6.jpg)
Thursday, January 31, 13
![Page 7: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/7.jpg)
Gov.UK’s style guide
Thursday, January 31, 13
![Page 8: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/8.jpg)
Tufts University’s voice and tone guidelines
wikis.uit.tufts.edu
Thursday, January 31, 13
![Page 9: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/9.jpg)
WRONG tone of voice
Thursday, January 31, 13
![Page 10: Voice and tone preview](https://reader034.fdocuments.net/reader034/viewer/2022051314/54c816274a7959f6158b457e/html5/thumbnails/10.jpg)
Woot’s product description
woot.com
Thursday, January 31, 13