Voice 2.0 - Introduction

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A backgrounder on Voice 2.0 Applications

Transcript of Voice 2.0 - Introduction

  • 1. Voice 2.0Sean O Sullivan sos@rococosoft.com Rococo Software 2006

2. Overview Background on Rococo Telecom Industry Dynamics The commoditisation of Voice Pressure for new services Web 2.0 Overview and Examples Characteristics Telecom meets Web 2.0 - Voice 2.0 Some application examples Conclusions Rococo Software 2006 3. About RococoFounded January 2000BackgroundIT Background - IONA Technologies Significant experience in Enterprise Integration, Middleware (CORBA, J2EE), Distributed Systems, Web Services 2000-2005: Bluetooth Middleware and JSR82 Leading vendor of Java/Bluetooth Technology worldwide Shipped on 100M+ phones since Q405 (Motorola, SonyEricsson) Focus Voice 2.0 Voice-centric (not data) Opportunity: Where the Web meets the Phone System Bearer Agnostic: VoIP, PSTN, Mobile, etc. Add value to social networks (small s, small n) Product Range MobileFrontier Value-add voice services Variety of routes-to-market (via Operator, Direct) Mysay.com - social telephony service Rococo Software 2006 4. Telecom Industry Dynamics Market Disruption Voip/Broadband/Cable/Wifi/Wimax Pressure Operator as a wholesaler/bitpipe Add services to showvalue beyond voice and Voice becoming a commodityconnectivity Skype/Ebay Faster, better, Vonage continuously And lots of others.. Internet model Open APIs Data is part of the picture (SIP, Jingle, Parlay and ParlayX) But - >80% data revenues typically SMS Walled gardens coming down (3rd party VAS) Could some of the momentum around newinternet services help operators acceleratetheir plans for value-add services? Rococo Software 2006 5. What is Web 2.0? Next generation of hot internet companies? Over-hyped, money-losing startups? A new bubble? All of the above? Easiest way is to look at some - so lets look at some examples Rococo Software 2006 6. mySpace, Bebo, Facebook Social networks Its communication, and exhibitionism Its all about me, my friends Huge traffic (communication, pageviews, search) 100M users of mySpace Potentially huge value mySpace acquired forUS$580M by News Corp Users spending hours per day on these sites = hours theyre notconsuming other media Rococo Software 2006 7. Del.icio.us Store and share your favourite links on the web tagging Power of community to amplify e.g search Now part of Yahoo Rococo Software 2006 8. Flickr Share photos on the web Unique link per photo Innovation: Leave the photos open Embed photo in other sites Also: Tagging Now part of Yahoo Rococo Software 2006 9. Tagging Rococo Software 2006 10. YouTube Broadcast yourself From nowhere to powerhouse in 18 months Video, tagging, Channels, etc Currently not owned by Yahoo :-) Now owned by Google :-) Rococo Software 2006 11. Google Grandaddy of them all Pagerank harnessed the power of links between sites to determine search relevance Aggressively building out new services Office Comms Major Deal with mySpace for Ads $1Bn value? Doubleclick Rococo Software 2006 12. Some common Web 2.0characteristics* Architecture ofDesigned to encourage users to take part, to Participationshare, to customise, to connect User Generated Flickr, YouTube, Delicious, mySpace, eBay Contentand Amazon all enable their users to createcontent Remixableflickr let users embed a photo anywhere, datasources andgoogle maps lets third parties build on top mashups Continuous BetaNo release schedules - just a slightlyimproved service, every day or every week Tagging and theTags power delicious, flickr, youtube; links wisdom of crowds power google search Network effects - theBittorrent scales as more share the network; more people use theSkype scales using user cpu; digg gets more service, the better it accurate as more users rate stories gets * Shamelessly stolen from Tim O Reilly Rococo Software 2006 13. Viral Customer Acquisition For certain services, the cost of acquiring customers dropping YouTube (1 year old, 35million videos watched per day) Bebo estd. July 2005, 2.3m now registered users Rococo Software 2006 14. What do we mean by Voice 2.0? Voice centric telephony services that Work with IP and non-IP phone systems Harness the internet for some or all of those Web 2.0characteristics Integrate web functionality with the phone system to delivernew services Some examples Rococo Software 2006 15. Jajah Web Activated telephony Skype - for the rest of us No download No headset No nuttin Enter two numbers and click the green button Your phone will ring Then the other phone rings Then you talk Free jajah to jajah calls recently announced Freemium model Small % paying for premiumservices funds the service Rococo Software 2006 16. Jangl Privacy service Get a jangl number You control who calls that number Your real number never revealed Rococo Software 2006 17. Supcast Use your phone as a portable microphone Record your voice (or whatever) and have it auto added to your blog or mySpace page Rococo Software 2006 18. evoca Also recording using your phone Also post to blog, website, etc Send messages to a group, or your friends Pitched as podcast like Rococo Software 2006 19. RadioHandi Party line for planet Earth Create open groups - like audio blogs Users can phone in to listen, add comments Rococo Software 2006 20. Pheeder Phone-casting Call the number, leave a message, it appears on the site, and people can hear it People can subscribe Profiles, pictures foster social network dynamics Rococo Software 2006 21. Pinger Voice messages to friends Dial, talk, and the service sends your message to some pre- defined groups Rococo Software 2006 22. And of course.mysay Rococo Software 2006 23. Voice 2.0 characteristics Old wayNew wayPeople phone people People phone web pages, applications phone people; people subscribe to other peoples phonecasts Most Calls are 1-1 Calls are 1-1, 1-many, many-manyMost calls are private Calls are private, subscriber only, moderated,podcasted, or anonymous Services launchedServices launched globally geographically Calls happen, then Calls may live a long time, on web pages, archives, theyre over downloadsCalls are for talking, Calls are for messaging, to friends, to groups, to SMS is for strangers messaging Rococo Software 2006 24. How do they do it? Many partner with a Many of theSIP is quite communicationVoice 2.0 often theserver provider -services are protocol to talkgiving the connectivity built on asterisk to the CSPto the phone network Rococo Software 2006 25. Summary Voice tends towards being free, on all networks Value Add services will determine value and drive revenue Operators can benefit from Web 2.0 momentum Innovation now rapidly creating services from the web side We now see roughly one per week Telecom industry = 1 per year :-) Partnering can accelerate adoption (Helio/mySpace) You may wait to acquire Then it may be too late SOA and IMS help ease operator integration SIP, Parlay-X Open APIs Open APIs Open APIs Rococo Software 2006