Damsustainability 13054265721522-phpapp02-110514213257-phpapp02
Voddddd 091016142250-phpapp02
-
Upload
rohitbopte111 -
Category
Education
-
view
2.593 -
download
1
description
Transcript of Voddddd 091016142250-phpapp02
![Page 1: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/1.jpg)
![Page 2: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/2.jpg)
Establishment
The company was founded in 1982 as a joint venture .
the name was derived from the newly-found company's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network.
Speechmark logo, suggesting conversation
In terms of customers, therefore, only China Mobile is larger.
![Page 3: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/3.jpg)
Hutchison Essar
Established - 1994 an Essar group and Hutchison Whampoa undertaking, acquiring the cellular mobile licence for Mumbai has a nationwide market share of 16.4pcthe fourth-largest Indian operator.'Most Respected Telecom Company‘'Best Mobile Service in the country' 'Most Creative and Most Effective Advertiser of the Year'.
![Page 4: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/4.jpg)
Vodafone Essar
Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India.
Despite the official name being Vodafone Essar, its products are simply branded Vodafone.It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metros.
![Page 5: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/5.jpg)
Sashi and Ravi Ruia, the Indian brothers behind the Essar conglomerate.The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.
![Page 6: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/6.jpg)
VODAFONE TAKEOVER
Vodafone(Briton)A Foreign company
Takes over HTIL(Whampoa group of Li-Ka Shing.
Hong KongA foreign company
Hutchison Essor
Indian Company
Essor group
Asim Ghosh-12%A.Singh and other companies
(Minority)
67%
![Page 7: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/7.jpg)
CEO sAsim Ghosh61, will retire after leading the company for 10 years. He will continue as a non-executive member on the board of Vodafone Essar, the company said. Ghosh was managing director of Hutchison Max Telecom Pvt. Ltd, an operating company of Hutchison Telecommunications International Ltd, since 1998.
Marten Pieters was earlier chief executive of Celtel International BV, a mobile-phone operator in several African countries, and currently a director on the board of Luxembourg-based Millicom International Cellular SA.
![Page 8: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/8.jpg)
Services• Tunes & Downloads• Entertainment• Devotional• Sports• News & Updates• Call Management Services• Finance• Travel• Mail, messaging & more• Dial in Services• Bill Info
![Page 9: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/9.jpg)
Products
• Prepaid• Postpaid• I-Phone 3G• Magic box Handset• World Calling Cards• Gulf Calling Cards• Vodafone PCO• Vodafone Handyphone
![Page 10: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/10.jpg)
PEST Analysis : A Environmental Scanning
Political :• Governmental and legal issues
affecting how the company operates» Regulation»Infrastructure»Banning of phone use in certain circumstances
»Health issues
![Page 11: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/11.jpg)
Economic : Factors affecting the purchasing power
of the customers and the company’s cost of capital
» Cost of 3G license» Cost of calls being driven down» Worldwide recession» Third world countriesSocial :
Demographic and cultural aspects of environment which influence customer need and market size
• Health issues• Demographic• Social trends
![Page 12: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/12.jpg)
• Picture phone• Mobile etiquette• Saturation point
Technological :» 3G» UMTS(2.5G)» GPRS/WAP» SMS / MMS
![Page 13: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/13.jpg)
STP Analysis
Segmentation : income
• Age• Service usage• Life of service• Geographical condition• Nature of customer
• Institutional• Sole
![Page 14: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/14.jpg)
Targeting• Vodafone is adopting multi-segment
approach .they are offering a series of differentiated products to their respective markets.
• Home calling cards for the families of those professional who use to work abroad.
• Rs. 10 recharge for small user.• Cheap SMS facility for youth• Facilities for circle users.
![Page 15: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/15.jpg)
Positioning :• “where you go the network follows you “• Hutch , as a brand, always tried to
connect with consumers in simple, honest and real manner, while vodafone is more young and fun brand. So consumer will see a shift reflecting a more vibrant brand.
• The “pug” and actor Irfan Khan will be retained for the brand position.
• They are talking about the exclusivity of the network and the service they are offering to the customer.
![Page 16: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/16.jpg)
Market Strategy of Vodafone
• Our strategic objective is - Innovate and deliver on
customer’s total communications needs.
• Vodafone too, needed to educate consumers about cellular telephony:-
-Can I call std? -Can I use my phone in a
lift? -what is airtime?
![Page 17: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/17.jpg)
Commercial Strategy of Vodafone
• Rebranding -Stores -Mass media coverage• Innovative distribution to reach the customer -Exclusive shops -Hub and spoke -Associate distributions• Customer service -Shops and call centers -Vans -Help desks
![Page 18: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/18.jpg)
4 Ps
Product:• A product with many different features provides
customers with opportunities to– chat,– play games, – send and receive pictures,– change ring tones,– receive information about travel and sporting events,– obtain billing information – and soon view video clips and send video messages.
• Vodafone live! provides on-the-move information
services.
![Page 19: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/19.jpg)
Place:• Vodafone UK operates over 300 of its
own stores.• It also sells through independent
retailers e.g. Carphone Warehouse.• Customers are able to see and handle
products they are considering buying.• People are on hand to ensure
customers’ needs are matched with the• right product and to explain the
different options available.
![Page 20: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/20.jpg)
Price:• Vodafone wants to make its services
accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users.
• It offers various pricing structures to suit different customer groups.
• Monthly price plans are available as well as prepay options. Phone users can top up their phone on line.
• Vodafone UK gives NECTAR reward points for every £1 spent on calls, text messages, picture messages and ring tones.
![Page 21: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/21.jpg)
Prmotion
• Vodafone works with icons such as Zoozoos & Pug to communicate its
brand values.
Above the line
• Advertising on TV, on billboards, in magazines and in other media outlets
reaches large audiences and spreads the brand image and the message very
effectively. This is known as above the line promotion.
• Below the line
• Stores have special offers, promotions and point of sale posters to attract
those inside the stores to buy.
• Vodafone's stores, its products and its staff all project the brand image.
• Vodafone actively develops good public relations by sending press releases
to national newspapers and magazines to explain new products and ideas.
![Page 22: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/22.jpg)
Competitors in Market
![Page 23: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/23.jpg)
Competitive Analysis (Positioning Strategy
• Vodafone has veered towards warmth and emotions.
• Vodafone used the powerful visual imagery of a dog.
• Airtel is focused on functionally and efficiency.
• Airtel choose to use music, which is not nearly as effective.
![Page 24: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/24.jpg)
Competitive Analysis (Target Audience)
• They are targeting middle class person as their target audience.
• It can be justified by their product like chota recharge.
•A group or class of persons enjoying superior intellectual or social or economic status
•Up market professionals
![Page 25: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/25.jpg)
Evaluation (SWOT Analysis)Strengths •Leading mobile company in the UK.
•Globally renowned name
Weaknesses•Takeover of O2 or T-Mobile
•Diversification into new areas
Opportunities•Takeover of O2 or T-Mobile
•Diversification into new areas
Threats•Threat of legal action by workers.
•Obvious threat from other mobile tariffs e.g. Virgin
![Page 26: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/26.jpg)
The Vodafone main principles:
• Vision for the future• Interest in the customer• Staff orientated• Results driven
![Page 27: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/27.jpg)
Interest in the customer:
• Vodafone customers have chosen to trust the group.
• In return, Vodafone must understand their needs and delight them with the services provided.
• Vodafone values customers above everything else and aspires to make their lives richer, more fulfilled and more connected.
• Vodafone must always listen and respond to each of its customers.
• Vodafone will deliver greater quality and more value, faster than anyone else.
![Page 28: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/28.jpg)
Staff orientated:
• Outstanding people working together make Vodafone exceptionally successful.
• Vodafone seek to attract, develop, and reward outstanding individuals.
• Vodafone staff enjoy what they do. • Vodafone believe in the power of its teams.
Results driven:• Vodafone is action-oriented and driven by a
desire to be the best.• Vodafone is committed to be the best in all they
do. • Vodafone staff play their part in delivering results. • Vodafone seek speed, flexibility and efficiency in
all that it does.
![Page 29: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/29.jpg)
Marketing Research Analysis Cont’d…
49%
30%
21%
Billing System
yes, I m satisfied.
no, not satisfied.
can't say
Cost satisfaction
57%33%
10%yes, I m satisf ied.
no, not satisf ied.
can't say
Card preferred
PostpaidPrepaid
![Page 30: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/30.jpg)
Marketing Research Analysis
SalesVodafone AirtelBSNL Relience
Service provided by the customer care
92%
4% 4%yes, I m satisfied.
no, not satisfied.
can't say
network connectivity
yes, I m satisfied.
no, not satisfied.
can't say
Quality provided by Service Provider
61%
39%
0% yes, I msatisfied.
no, not satisfied.
can't say
![Page 31: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/31.jpg)
Future Trends
• Convergence of technologies & the ability of private players to offer it to the market faster than the incumbent operator.
• “The telecom industry in 2012 will be very different from the one we know today. Developing strong partnership skills, focusing on customer user groups, embracing Internet services and starting to talk the language of Web 2.0 will enable the carriers to thrive well into the future,"
![Page 32: Voddddd 091016142250-phpapp02](https://reader035.fdocuments.net/reader035/viewer/2022081403/554c2a1db4c9050d1b8b4b71/html5/thumbnails/32.jpg)
BIBILOGRAPHY
ECONOMIC TIMES
FT.COM
WIKIPEDIA
FORBES