Presented by:

Eshant

VOICE DATA FONE

British telecom Company

2nd largest telecom company

434 million subscribers

Networks in 21 countries

Revenue£43.65 billion

SITUATION

ANALYSIS

Rebranding

CAMPAIGN

OBJECTIVES

Switch from basic communication service provider to value added services.

Represent an image of a common man.

Brand Building

COMMUNICATION

OBJECTIVES

Ads to be universally understood and enjoyed

Out of the box ideaAttract wide range of viewers

Creating awareness and relevancy of mobile internet

STRATERGY EXECUTION

Traditional media every

TV commercial has a new

story to tell

Non Price War - Outdo competitors through marketing or ads strategies with a budget

of $ 30 million

Social Networking

IPL-2Launched 30

different TVC

RESULTS

3 million hits in 3 weeks

Most watched video for 2 weeks

88% awareness of the re branding

327,660 fans on Facebook page

ZooZoo 3rd highest search word in 2009

Increase in customer base by 3.8% in Q1 2010

3.73 crores data users out of which 33 lakh are 3G users

THANK YOU