Frucor is a Ready BusinessReady with tablets that make drinks easier to swallow.

to your PowedafoneVo

If you’re thirsting for a swig of Fresh-Up, Just Juice, Pepsi or V, your local dairy has plenty in the chiller cabinet.

That’s no accident. Frucor, the company behind those brands, has put a lot of thought into making sure dairies around the country are well stocked with ice-cold cans and bottles. Frucor came to Vodafone for advice about smarter ways to improve service and increase sales.

Cold drinks, hot salesFrucor is a stand-out performer in the New Zealand non-alcoholic beverage market. The key to its success is a portfolio of appealing brands. But popular brands won’t translate into sales if customers can’t find them in store. So Frucor collaborated with Vodafone in a series of innovation workshops to help boost the selling capabilities of its sales representatives.

What they did differentlyAn app a day keeps inefficiency at bay. Vodafone worked with Frucor to develop an app that could help the sales representatives become more efficient when out on the road. Each Frucor sales representative was issued with an iPad loaded with a bespoke app. At the start of the day, when the iPad is turned on, the app provides the rep with a customer-specific plan for that day, including objectives derived from a new combination of insights from previous customer interactions and Frucor’s business intelligence systems.

Going from order takers to order makers. Frucor’s app lets the sales representative show the customer how changes in their store’s product mix could deliver more profit. By benchmarking to other customers, the data provides tangible information to help their customers grow their business.

Smart use of data in the field drives sales. By transforming the sales call from a humdrum process into an interactive one, Frucor has become more of a business partner to small retailers.

A cool tool to optimise sales staff activity. The innovative route planner function on Frucor’s app gives sales reps the power to organise their sales calls more efficiently – and ensures they are discussing the right things with retailers.

To find out how Vodafone can help you become a Ready Business, contact your Account Manager or call 0508 249 777.

How we helped Frucor get ready for better business• The combination of a smart device and Vodafone’s reliable network enables Frucor to keep its mobile sales representatives up to speed with the latest insights, so they can share them with customers.

• Product and business data is delivered in a much more compelling way. Instead of viewing Frucor’s reps as order takers, dairy owners now see them as partners who can help them grow sales.

• The innovative route planner function that comes as part of Frucor’s app ensures the sales team is deployed with maximum efficiency.

• By equipping its mobile account managers with the latest iPads, Frucor has enhanced its engagement with its sales team.

• The app has been so successful, Frucor’s parent company have rolled it out in Japan.

• Most importantly, Frucor have been ranked number one for customer service by their convenience channel customers.

Frucor is a Ready Business