Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 1

Presentation by:S MOHAMMAD IRFAN

SHAIK ISHAQ

S.SALMAN

S.MD.ALI

A SEMINAR ON VODAFONE MARKETING

INTRODUCTION

• India has the fastest growing telecom network in the world .

• Airtel, Idea, Reliance, Tata, BSNL, Aircel, Tata

Indicom, Vodafone, MTNL, and Loop Mobile are other major

operators in India.

• Rural India still lacks strong infrastructure.

• Airtel is the first service provider in India.

•Telephony introduced in India in 1882.

• Teledensity has increased to 79.28% as of May 31, 2012

China, currently the world's largest telecommunications

network added 119.2 million wireless subscribers.

• Recent reports show India was purported to overtake

China by the year 2013 as it has shown growth of 43.23%

year by year.

INDUSTRY PROFILE

The name Vodafone comes from Voice data

fone, chosen by the company to

“Reflect The Provision Of Voice And Data

Services Over Mobile Phones.“

• Vodafone in INDIA came with acquiring Hutchison essar limited.

• Vodafone was launched officially on 21st September 2007.

• Than on hutch was rebranded as Vodafone.• It is the world's second-largest mobile

telecommunications company

• Vodafone owns and operates networks in over 30

countries

COMPANY PROFILE

Our Vision To enrich our customer's lives through the unique power of

mobile communication

AWARDS & REWARDS

2011: Global Mobile Awards - Winner, Best Mobile Money for

the Unbanked Service (Vodafone Group, Safaricom, Vodacom,

Vodafone Essar Limited and Roshan Ltd)

2010: Africa Com Awards - Telecom Innovation of the Year &

Changing Lives Award

While India deliberated, Advertising Age in New York listed it as

the world’s top viral campaign, two weeks in a row.

MARKETING STRATEGY

Strategy is direction & scope of an

organization over the long term: which

achieves advantage for the organization

through its configuration of resources

within a challenging environment to meet

the need of markets and to fulfill

stakeholder expectations.

Marketing strategies of VodafoneVodafone has given

birth to the Zoozoo: a special character

created specifically to convey a value

added service (VAS) offering in each of

the newly released commercials.

BUSINESS STRATEGIES.

58%

18%

10%

4%6%

4%

No. of respondents

which operator’s service do you use?

From which source you came to know about Vodafone?

0%

10%

20%

30%

40%

50%

60%

70%

63%

17%7%

13%

No. of respondents

since how long you are using Vodafone Services?

0%

10%

20%

30%

40%

50%

60%

No. of respondents

which services are more helpful to you while using Vodafone Services?

Call Rates37%

SMS Rates27%

Network30%

Value Added Services

7%

No. of respondents

which of the following services do you use of Vodafone?

83%

17%

No. of respondents

Pre-PaidPost-paid

For what reason you call at customer care?

Value Added Services

Information regarding new schemes

Complaining

Other queries

33%

37%

10%

20%

No. of respondents

CONCLUSION

• From the above analysis the researcher concludes that major

respondents are dissatisfied with some of the major services

like call rates, SMS rates and new schemes & offers.

• Major respondents from all respondents use services of

Vodafone.

• Major respondents are youngsters so they need more SMS

facilities and low call rates, but Vodafone dissatisfies these age

group (18-25) as their call rates and SMS rates are much high.

THANKYOU