Vodafone C3 | 27 August 2013 1

Vodafone Developer Program

Pratapa Bernard

24 August 2013

Vodafone C3 | 27 August 2013 2

Developer Programs have traditionally focused on tech support to

aid creation of Apps for a Platform

Traditional Content Stores

OEM Stores, App Contests & Hackathons

Generic Application Stores

White labeled Stores with Local Apps

Beyond Stores Ecosystems

Market has evolved – Ecosystems are now key for

sustainability

Vodafone C3 | 27 August 2013 3

Unlocking the Apps opportunity in Emerging Markets requires multiple

capabilities and people to come together

Domain Expertise • Local Solution Needs require expertise in specific domains (like

Education, Healthcare etc.)

User Experience • Delivering a ‘Wow’ experience on Feature Phones is complex and

requires specialist skill sets and understanding of the user

Business Inputs • Most Developers need guidance with marketing & distribution of

their apps

Technology • Platform & Device Fragmentation, Network considerations, multi-

lingual requirements, etc. are hurdles to a scalable solution

User Engagement & Monetization

• Limited digital payment options, insufficient user identification and user profile pose problems in delivering sustainable value

Vodafone C3 | 27 August 2013 4

Vodafone Developer Program - A platform to bring all stakeholders

in the mobile ecosystem together for collaboration

Innovation through Collaboration: A bi-monthly series

of events to foster collaboration amongst industry participants

Specialized Services by Vodafone’s partners in the areas of

user experience design, development & testing

Developer Lab with latest devices from various OEM/Chipset

partners and trial SDKs from technology solution providers

Storefronts & Marketplaces for distribution of apps & bridging

businesses with developers respectively

Vodafone C3 | 27 August 2013 5

Introducing ‘Innovation through Collaboration’ - An Event Series

to stimulate collaboration amongst industry participants

• Bi-monthly event with focus on 1 vertical or topic at a

time

• Involve all stakeholders to discuss

– User needs and challenges

– What has been tried before? Learnings?

– Innovations and technologies that can have an

impact

– Possibilities for mobility to address the need

– Potential opportunities to pursue

Participants: Domain Experts, Technology Experts,

Researchers from industry & academia, Mobility

Entrepreneurs & Users

Domain Experts

Technology Leaders

Entrepreneurs End User

community

Reserve your calendars for the first event on 05th October 2013 on

‘EDUCATION’ sector –

Vodafone C3 | 27 August 2013 6

The Developer Lab inauguration is only the beginning – We will have

continuous touch-points on each area of mobile apps business

Programmes designed by

you!!

Blackberry 10 Training –

02nd November

User Experience

Mentorship – 20th October

ITC Series – Education – 05th October

Product Management Training – 20th

September

Register yourself at http://developer.vodafone.com to get updates on all these events

We thank our partners for their support in the developer lab launch

A tentative calendar for the next few months:

Vodafone C3 | 27 August 2013 7

Thank you

Innovation happens through collaboration

It is an eco-system, not an ego-system

Vodafone C3 | 27 August 2013 8

Various segments of developers interwork to form the ecosystem

– The need for collaboration amongst them is at an all time high

Hunters

Explorers

Hobbyists

Guns for Hire

Product Extenders

Gold Seekers

Enterprise IT

Content Publisher

Mobile Developer

Segments

Developer Segmentation Courtesy: Vision Mobile Reports

User Experience Designers

Technology Solution Providers

Small Businesses

Micro Entrepreneurs

Domain Experts

Large Businesses

Social Media Marketers

+

The local mobility ecosystem