Vocational Independence Program Marketing Needs
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Transcript of Vocational Independence Program Marketing Needs
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Vocational Independence Program
Marketing Needs
Ernst VanBergeijk, Ph.D., M.S.W.Associate Dean
New York Institute of Technology
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Problem Goal of this campaign Mission Vision Core values Relation to NYIT & its mission VIP Structure & Population Target Audience for marketing History of the program & competing forces
Overview
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In your own words describe the mission, the vision and the core values of VIP
How does VIP relate to NYIT Describe the VIP population Tell me who is the target audience for
marketing State to me the history of the program How the program markets itself
Objectives
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There is a perception that the program is closing in the special education community
There is an invisibility factor within the college itself
There are limited funds All efforts to recruit students are paid for by
the program The program is quite costly with very few
scholarships available and currently NO federal financial aid
Problem
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To increase enrollment to 110 students in the next 5 years
Goal
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To provide our students with the strategies, skills and supports necessary to prepare them for fulfilling, successful, and independent lives
VIP Mission Statement
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To be the world’s leading college-based educational, vocational, social, and independent living program for individuals with learning differences.
VIP Vision Statement
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The Vocational Independence Program is guided by a dedication to excellence as embodied in its core values:
INTEGRITY COMMITMENT QUALITY SAFETY COOPERATION INNOVATION PROFESSIONALISM
Core Values
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A global, private institution of higher education, NYIT has more than 15,000 students on campuses in North America, China, the Middle East, and online. Since 1955, NYIT has pursued its mission to:
◦ Provide career-oriented professional education ◦ Give all qualified students access to opportunity ◦ Support applications-oriented research that
benefits the larger world
NYIT Mission
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College that offers a variety of degrees and certificate programs◦ Associates degrees through Doctorate of
Osteopathic Medicine◦ VIP certificate program
Global Campuses◦ Manhattan & Long Island◦ Vancouver, Canada◦ Nanjing, China◦ Abu Dhabi, Bahrain◦ Jordan
New York Institute of Technology
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Rated the safest college campus according to Cleary Act reports – Daily Beast
U.S. News & World Report ranked NYIT #74 among colleges that offer masters degree programs
Popular majors: marketing, business, engineering, computer science & graphics, architecture, interior design, and health sciences
New York Institute of Technology
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The VIP Programs of NYIT Introduction to Independence
Vocational Independence Program
Referral to other programs (e.g. ACLD, POINT)
Advanced Vocational Experience
Summer before 1st
yr
3 year, 2 concentration
s
Ongoing for
grads
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Conducted 1 or 2 summers before 1st VIP fall semester. Ages 16-21
7 week summer experience Held in the same dormitories as the
student will live in come fall 4 days a week- ½ of the day is spent in
vocational placement Fridays dedicated to travel training Stipends paid. $ used to teach budgeting.
Students pay for social activities/trips Emphasis on socialization
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Introduction to Independence
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Two Concentrations: 3 Year Program. Ages 18-25+◦ Vocational & Independent Living Skills focus◦ Pre-degree Concentration: students take some
courses at NYIT for credit Addresses academic, vocational, &
independent living skills Individualized attention 2:1 student/staff ratio Department of Labor Funding Traditional curriculum format: freshperson,
sophomore, & junior Certificate of completion Optional 4th year individually tailored
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Vocational Independence Program
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Who are the VIP Students?
•They are young adults ages 16-25 years of age with significant learning
disabilities or higher functioning individuals
on the autism spectrum•They must have a
desire to learn how to work and have the
potential to live independently
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In existence for over almost 25 years Student operated coffee house with bands
and karaoke nights Planned activities every weekend Professional Transportation System Travel training to NYC International travel options 6 vocational areas BOCES option Optional 4th year
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What makes VIP unique?
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VIPStudent
Academic Counselor
Social Counselor
Vocational Counselor
Budget & Banking Advisor
Independent Living Skills CounselorJob
Coach
Licensed Nurse
Practitioner
Resident Advisors
Transportation
Course Instructors
Technology
Student Sources of Support
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Pedometer Program
Fitness electives
Fitness Fridays
Health Class
Fitness Program
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Student Activities Center•Swimming Pool•Bowling Alley•Gymnasium•Auditorium•9 Hole Golf Course
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Fitness ClubMs. Debbie Hughes,
Personal Trainer
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Hawaii
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Target Audience• Parents of Special Education High School Students
• Special Education Consultants & Advocates
•Special Education Administrators & Teachers
•High School Guidance Counselors
•Agency Personnel
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Started in 1987 as a part of a fully integrated CI campus
First Step Inc. ◦ Subcontracted by NYIT on CI campus◦ Ostensibly a 501.C3
2005 Lexa Logue, Provost◦ Hired two consultants to evaluate the program◦ Led to the ousting of the dean & founder
January 2006 appointed new dean August 2007 major re-organization
◦ Closing of Graduate Living Program◦ Firing of 9 employees
History of VIP
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Enrollment high of 110 students Enrollment low = 47 students Rumors that VIP was closing Fired employees created own GLP program
and began poaching VIP students
Aftermath of Re-organization
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We are a college based comprehensive transition program◦ Thames Academy @ Mitchell College◦ Lesley College◦ Beacon College◦ Lynn College◦ University of Southern Illinois @ Carbondale◦ Marshall College◦ Pace Program at St. Louis National University◦ Pace University
Other programs are for profit and college affiliated◦ College Internship Program◦ College Living Experience◦ Gersh Academy @ Daemen College◦ Chapel Haven & Chapel Haven West @ University of Arizona◦ Giant Steps
Competition
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2009 re-authorization of the Higher Education Opportunities Act
Governs FAFSA Students with disabilities attending
comprehension transition programs now eligible to apply for FAFSA as long as program has U.S. DOE
NYIT VIP applying this month This is something to taut
New Legislation
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Word of Mouth & referrals from camps Direct mailing to guidance counselors &
special education coordinators in Tri-state area
Open Houses NYIT Web site Twitter FaceBook Brochures
Marketing Efforts
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30 publications◦ JADD◦ Journal of Human Behavior in the Social
Environment◦ Journal of Social Inclusion◦ Autism Spectrum News◦ Mental Health News◦ Exceptional Parent Magazine◦ Next StepU◦ Link Magazine
Marketing Efforts…continued
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Conference Presentations & Exhibition Halls◦ IECA◦ NECHA◦ OCALI◦ LDA◦ ASPEN-NJ◦ AHA◦ ASA◦ CHADD◦ FEGS◦ YAI◦ Guidance Expo◦ LIGCA◦ Choices Conference◦ Future Quest◦ Yale School of Medicine
Marketing Efforts…continued
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Carleton Group designed logos and new flyers
Sponsored Kitchen re-design contest Internships for of undergraduate & graduate
programs Largest provider of departmental level
scholarships through our Resident Advisor program
All VIP advertising and recruitment efforts paid for and conducted by the program
Marketing Efforts…continued
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Ernst VanBergeijk, Ph.D., M.S.W.Executive Director & Associate Dean
New York Institute of TechnologyVocational Independence Program
300 Carleton AvenueCentral Islip, NY 11722-9029
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For Further Information: